5 Must-Know Ways to Get More from Luminate Online Today

Did you know that 360MatchPro can be integrated into your Luminate Online pages? Check out our integration guide!

Luminate Online Marketing is a comprehensive online fundraising and marketing solution that can equip your nonprofit with the tools to better understand and engage supporters as well as enhance your online fundraising performance.

As you likely already know, Luminate can help organizations like yours do a lot.

But when you know how to maximize your Luminate experience, you’ll be able to get even more out of this expansive platform—and you’ll have the fundraising results to show for it.

In this post, we’ll walk through 5 steps to get the most out of your Luminate Online platform:

  1. Start with a clear plan for using Luminate Online.
  2. Clean up and migrate your data effectively.
  3. Take advantage of Luminate add-ons.
  4. Customize your Luminate Online platform.
  5. Thoroughly train your staff on Luminate Online.

With our help, you’ll be a Luminate Online expert in no time!

1. Start with a clear plan for using Luminate Online.

Before you can get started with using Luminate, you need to know exactly what you want this software to do for your nonprofit.

Because Luminate is so multifaceted, your nonprofit must develop a plan for how the platform will support your goals specifically. This plan will not only give you a starting point for using Luminate, but it will also provide a clear direction for any customizations or integrations that you’ll require.

To devise your Luminate Online fundraising strategy, get together with your nonprofit team to answer the following questions:

  • What are our fundraising goals? In addition to an overarching monetary goal, your organization should also set secondary fundraising goals for each quarter, specific campaigns, or fundraising events.
  • What online fundraising tools will help us meet our goals? Do you need customizable online donation or event registration forms? What about more specific giving channels, such as eCommerce stores, peer-to-peer fundraising, or mobile giving? (Hint: you may need to integrate solutions to build your ideal platform.
  • What aspects of our current strategy have worked in the past? Which need to be revisited? Generate reports on your most recent campaigns to analyze where you’ve fallen short and where you’ve exceeded expectations. Then, determine which Luminate Online features you’ll use to enhance (or refocus) your existing fundraising strategy.

If you have a general idea of your fundraising goals but aren’t sure where or how Luminate can fit in, consider seeking the help of a specialized nonprofit technology consultant.

A consulting firm with experience helping nonprofits utilize Blackbaud products (particularly Luminate) can provide the insight you need to map out a strategic plan for your new software.

Plus, your nonprofit tech consultant can help bring that plan to fruition by helping you customize, develop, and implement Luminate to meet your unique needs.

2. Clean up and migrate your data effectively.

Data is at the core of nonprofit organizations.

Think about it: without accurate, complete sets of data, it’s almost impossible to understand your supporters and design engagement and fundraising strategies that respond to their lifestyles, preferences, and goals as a part of your organization.

With that in mind, your organization should take the Luminate Online data migration process very seriously.

As you transfer constituent information from your existing fundraising software or CRM to Luminate Online, you’ll inevitably run the risk of losing or damaging data. To mitigate that risk, there are a few considerations to keep in mind prior to the data migration process:

  • Work with a data migration specialist. Especially for larger organizations with massive stores of donor information, the data transfer process can be complex. By working with a nonprofit tech consultant who focuses on data migration, you’ll alleviate some of the stress associated with migrating data.
  • Clean your database beforehand. Transferring messy data (such as outdated information, duplicate profiles, or lapsed donor data) will only set you up for more work going forward. You should go through your data with a fine-toothed comb before migrating any profiles to your new Luminate system.
  • Establish data entry best practices. When multiple staff members are responsible for inputting data, there’s always a chance that their practices will differ, leading to a greater chance of inconsistencies and errors. Combat that by creating a well documented data entry standard and training staff on your current best practices.

When your data is neat and well organized, you’ll easily be able to use it to inform your fundraising strategies. And after all, what good is data that you can’t use?

3. Take advantage of Luminate add-ons.

Luminate Online is highly versatile on its own, but you still may find that you need more specialized online fundraising features than what the base product provides.

If that sounds like your nonprofit, you’re in luck! Luminate Online offers helpful add-ons to expand the core product and give organizations like yours exactly the tools they need for fundraising success.

If you’re a veteran Blackbaud user, you may already be familiar with these add-ons, but let’s recap what the tools can do:

  • Luminate Advocacy was designed for nonprofits with grassroots fundraising initiatives in mind. With this add-on, you’ll have access to tools such as the letter-to-the-editor generator, integrated vote data, and personalized action centers for your supporters.
  • TeamRaiser is Blackbaud’s powerful peer-to-peer fundraising platform. With tools to help you plan your peer-to-peer event, communicate with supporters, and personalize your fundraising pages, TeamRaiser can connect with Luminate or be used on its own.
  • Luminate Content Management System offers a fully integrated web design and content manager for nonprofits using Luminate. With Luminate CMS, you’ll be able to holistically manage your web presence alongside your other online fundraising efforts.

Because these add-ons were built to work seamlessly with the Luminate Online system, you won’t have to worry about cumbersome integrations or headache-inducing data migrations. The platforms will naturally sync up to your existing Luminate platform and extend its functionality without any extra work on your end.

Bonus: Like the rest of your Luminate system, you can customize your add-ons to develop a personalized fundraising experience. Learn how to get started with TeamRaiser configurations by reading this resource from DNL OmniMedia!

4. Customize your Luminate Online platform.

Established nonprofits need unique solutions to meet their digital fundraising and marketing needs. Enter Luminate Online!

One of the greatest perks of the Luminate platform is that it can be customized to meet your organization’s needs in a truly unique way. Essentially, there are two paths through which your nonprofit can adjust your software:

  • Configurations, i.e., developing a custom solution by making adjustments in the backend of Luminate Online.
  • Integrations, i.e., combining your Luminate Online system with other Blackbaud solutions or third-party platforms.

You’ll likely need to implement both types of customizations to develop the most well-rounded solution.

But before you get started shopping for new software to pair with Luminate or making changes in the software, you should make sure your nonprofit can answer these important questions about how you’ll handle the customization process:

  • What configurations or integrations will you implement? Common integrations include nonprofit CRMs and dedicated fundraising software, but you’ll need to assess your own organization’s specific needs to determine what customizations are most important to achieving your fundraising goals.
  • Who will take the lead on customizing Luminate? For both configurations and complex integrations, you’ll need the help of either a robust IT department or an experienced nonprofit tech consultant.
  • Can your budget accommodate the customizations? Not only will you need to purchase any external software you want to integrate with Luminate, but you’ll need to ensure you can afford a web developer or technology consultant to help manage the process.

Once you’ve adapted your software accordingly, your nonprofit will be left with a totally one-of-a-kind software solution that was built to meet your needs and help you achieve greater success than ever before.

5. Thoroughly train your staff on Luminate Online.

Some lightweight online fundraising solutions are easy to find your way around with little-to-no guidance; generally speaking, Luminate is not that software.

While Luminate Online is certainly user-friendly, your organization will almost definitely need some assistance when you implement the platform and begin to use it for the first time.

Look at it this way—with software that can do so much, wouldn’t you feel more comfortable knowing every member of your staff is well-versed in how to make the most of it?

Luckily, training doesn’t have to be a guessing game. There are a variety of resources at your nonprofit’s disposal to learn everything you need to know about using Luminate:

  • Blackbaud training. Blackbaud offers specific training courses to help nonprofits of all skill levels understand and implement their products. By subscribing to Blackbaud Learn, your organization can gain access to on-demand training videos and online classes.
  • Online community and support. For one-off questions or implementation help, you can crowdsource support through the Blackbaud community forums. Or, seek help from Blackbaud’s team of experts via their online support chat.
  • Nonprofit tech consultants. If you’re in need of comprehensive training to get up and running on Luminate, your nonprofit would likely benefit from working with a nonprofit tech consultant who can train your staff on any and all areas of the Luminate system.

Without some form of training and expert counsel, your nonprofit won’t know the extent to which Luminate can impact your fundraising strategy—and you won’t be able to reap all the benefits!

Luminate Online is a powerful tool for your nonprofit (if you know how to get the most out of it).

With these tips, your team should be well-prepared to implement Luminate and propel your organization to total success. Now it’s time to start fundraising like never before!

Author Bio

Carl co-founded DNL OmniMedia in 2006 and has grown the team to accommodate clients with on-going web development projects. Together, DNL OmniMedia has worked with over 100 organizations to assist them with accomplishing their online goals. As Managing Director of DNL OmniMedia, Carl works with nonprofits and their technology to foster fundraising, create awareness, cure disease, and solve social issues.

Shoe Drive Fundraising: A Mini Guide for Schools and Clubs

What is shoe drive fundraising?

Shoe drive fundraising is quickly becoming one of the most popular fundraising options for schools and clubs of all sizes! As an incredibly simple and effective fundraising method, shoe drives are a fantastic way to engage your community, set a great example, and raise some serious funds.

Check out our quick guide to starting and directing your own shoe drive fundraiser! Use this table of contents to navigate the page and find some quick answers:

  1. Who conducts shoe drive fundraisers?
  2. How does shoe drive fundraising work?
  3. What are the benefits of shoe drive fundraisers?
  4. What are some ways to conduct a shoe drive fundraiser?
  5. How can I promote my shoe drive fundraiser?
  6. Additional fundraising resources

Shoe drive fundraisers are perfect for schools and clubs.

Who conducts shoe drive fundraisers?

Shoe drive fundraising is a great choice for practically any group or organization that heavily interacts with its members, constituents, or other stakeholders at the ground level.

This means that shoe drive fundraisers are especially well-suited for community-based organizations, particularly schools, school-based clubs, and youth organizations.

Shoe drive fundraisers are perfect for schools!

Schools of all sizes can host extremely successful shoe drive fundraisers!

Kids outgrow shoes so quickly! Families tend to have plenty of gently used pairs of shoes lying around that no longer fit. A shoe drive fundraiser is not only an easy fundraising idea, it also lets parents cut out some clutter while helping support their local school.

Shoe drive fundraisers are a perfect choice for your club!

Clubs can also hit their fundraising targets with shoe drive fundraisers!

A shoe drive fundraiser will generate interest all around your school, but, depending on your club’s focus, these fundraisers also offer wonderful opportunities to raise awareness about a number of social and environmental issues!

During a time when both public and private schools around the country face budgetary struggles like never before, it’s important that schools remain aware of all their fundraising options. Shoe drive fundraisers are among the easiest fundraisers for schools to conduct, as facilitator services will typically provide schools with the materials they need and then collect the donated shoes.

Plus, this stress-free fundraising model makes shoe drive fundraisers and ideal choice for any small organization:

  • PTA groups
  • Parent-led booster clubs
  • Student-led organizations in schools
  • School or community athletic clubs
  • Small community-based associations

Check out the steps to conducting a shoe drive fundraiser!

How does shoe drive fundraising work?

With the right shoe drive fundraiser facilitator, the entire process is incredibly simple. They’ll help you set some realistic (but ambitious) fundraising plans. You’ll start reaching your shoe collection goals in no time!

Collect your donated shoes to hand over to your shoe drive fundraiser facilitator.

  • 1. Recruit some volunteers.

    Find the individuals in your school or club willing to help lead your shoe drive fundraiser, and invite them to get involved! They’ll mostly be needed for collecting shoes, identifying partners, and promoting the campaign.

  • 2. Promote your shoe drive fundraiser.

    Explain the shoe drive fundraiser to your school or club members, then ask them to bring their spare pairs soon. Share your campaign on your social media page and in your newsletter emails. Shoe drive facilitators like Funds2Orgs will even provide you with free marketing and fundraising tools for the length of your fundraiser.

  • 3. Collect shoes.

    Provide your donors with easy opportunities to donate their pairs of shoes. Set up a dedicated donation bin in an open location, or provide each classroom or chapter meeting with its own donation bin. As you collect the shoes, fill the special bags or containers provided by the facilitator.

  • 4. Reach your goal and contact your facilitator.

    After you’ve reached your shoe collection goal, contact your shoe drive fundraiser facilitator to arrange a time for them to collect all your shoes. The process is simple and stress-free!

  • 5. Receive your check!

    The shoe drive fundraiser facilitator will calculate the value of your collected shoes and issue a check for the funds you raised. Shoe drives can raise some major funds! For example, some schools and organizations have raised thousands of dollars after just six weeks!

There are several major benefits to shoe drive fundraising.

What are the benefits of a shoe drive fundraiser?

Shoe drive fundraisers are an ideal fundraising solution for schools, school-based clubs, and community organizations for a number of reasons, mainly these 4 key benefits:


Minimal Costs

It takes very little money to host and promote a shoe drive fundraiser. With Funds2Orgs, there are zero out of pocket costs!


Fast Funds

Receive a check for your raised funds in as little at 2 days after your shoe drive fundraiser facilitator collects them!


Global Philanthropy

Your donated shoes will be provided to entrepreneurs to re-purpose and resell in developing economies, stimulating organic growth.


Environmental Stewardship

Discarded shoes are notoriously hard on the environment. Recycling them in a shoe drive fundraiser is a productive way to be responsible!

Shoe drive fundraisers represent a low-cost, high-impact fundraising option for schools and organizations of all sizes! Plus, the most engaged shoe drive fundraiser facilitator services offer great learning opportunities on the environment and the global economics of philanthropy.

There are tons of ways to incorporate shoe drive fundraising into your fundraising goals.

What are some ways to conduct a shoe drive fundraiser?

Shoe drive fundraising is an extremely versatile fundraising method!

They work great as standalone fundraising campaigns. It’s easy to organize a campaign and set some goals with your shoe drive fundraiser facilitator, who will then provide you with some marketing ideas and tools.

Promote your shoe collection drive to your classes, chapters, or anyone else. Then be sure to provide collection bins or bags to your volunteers or classrooms. You might be surprised how quickly you can reach your collection goal!

Shoe drive fundraisers also make an effective additional component to any of your other campaigns or events!

If students or parents will be gathering for an event to benefit your school or club anyway, it’s easy to incorporate shoe drive fundraising into your planning and promotions.

If you host any of the following types of school fundraising events, think about the ways that a shoe drive could be integrated into your fundraising:

  • Game Nights or Tournaments

    Maybe two pairs of donated shoes could replace a registration fee for your casual competition events!

  • Raffles

    Offer free raffle or auction tickets as an incentive to encourage shoe donations!

  • Online Fundraising Campaigns

    Your crowdfunding or peer-to-peer fundraising campaigns are perfect opportunities to add shoe drive fundraising as additional challenge elements.

  • Service or Product Sales

    Think car washes and bake sales. Why not offer shoe donations as a payment option?

  • Fairs or Festivals

    Larger festival events are perfect for promoting or incorporating your shoe drive fundraiser!

Shoe drive fundraisers are easy to promote to your community and members!

How can I promote my shoe drive fundraiser?

If you’re conducting a shoe drive fundraiser as either a standalone fundraising project or alongside a larger campaign, it’s crucial that you spread the word and encourage your students, members, and community stakeholders to make donations!

As a unique fundraising concept, shoe drive fundraisers are fairly easy to promote.

There are a number of key promotion strategies that work great for shoe drive fundraising:

1. Printed Materials

Creating printed materials to explain and promote your shoe drive fundraiser is essential, especially for schools! Flyers, letters, collection tracking charts, and door hangers are necessary tools for clearly labeling and explaining your fundraiser to students and their parents.

Some shoe drive fundraiser facilitators will even provide you with handy templates to quickly create your own printed promotional materials.

2. Social Media Promotions

Your school or club probably already relies on at least one social media platform to promote events or stay in touch with parents or members.

Be sure to promote your shoe drive fundraiser on your social media pages, especially Facebook, Twitter, and Instagram. Upload some pictures of your volunteers collecting shoes, or maybe even record a video to explain how the fundraiser works!

3. Promote with Your Other Events

If you choose to incorporate your shoe drive fundraiser into other events that you host, it’s important to clearly communicate this in all your promotions!

Invite attendees at your sporting events, sales, community service projects, and festivals to bring some pairs of shoes to donate. Be sure to offer some creative incentives, too!

4. Promote with Your Partners

Reach out to any community partners who might want to get involved! Local businesses and other community-based organizations make great partners for shoe drive fundraisers.

Similarly, if you’re a school considering a shoe drive fundraiser, be sure to get your PTA involved (and vice versa)! The more volunteers and donors, the easier it’ll be to promote your fundraiser and reach your goals.

Additional Fundraising Resources

When beginning a new fundraising project or setting new goals for your school or club, it’s important to do your research! Start with these resources to find the best options and strategies to help you succeed.

15+ Best Crowdfunding Websites

Check out these top crowdfunding websites!

Crowdfunding has quickly become one of the best ways to raise funds online.

Be sure to find the platform best suited to your needs by using this handy guide from Double the Donation!


Free Fundraising Guides from Funds2Orgs

Free fundraising guides from Funds2Orgs!

Check out these free fundraising guides from leading shoe drive fundraiser service, Funds2Orgs!

They offer free resources that can help any type of nonprofit or fundraising project, so be sure to explore.


21 Effective Fundraising Ideas for Kids

Check out these great fundraising ideas for kids!

If you’re fundraising with kids, your strategies can’t just be engaging — they have to be fun!

Check out this helpful list of some effective fundraising ideas from Bonfire for some ways to get started.


Read our Aptify review and discover a top alternative.

Aptify Review | Our Assessment and Software Comparison

An association management software purchase isn’t a decision that should be taken lightly. Your nonprofit, organization, or association needs to find a solution that can provide smooth operations and a positive member experience.

One of the first ways to ensure that you’re getting the best software is to look for solutions that other associations like yours have found success with. In your search, chances are you’ve come across Aptify.

As a firmly established solution on the market, Aptify is a popular choice for association management! But before you make your decision, make sure you have all the information you need to make an informed choice.

In this post, we’re going to discuss:

  1. An Aptify review, complete with history and features.
  2. Common shortcomings of Aptify software.
  3. Our top pick for associations looking for an alternative.

Ready to get your facts straight? Let’s jump into it!

Read Double the Donation's Aptify software review.

Aptify Review

Founded in 1993, Aptify is one of the more established legacy AMS options on the market.

The solution’s main selling point is its flexibility. The way the software works is pretty simple, in theory: the entire system is built upon the Aptify Rad platform, which never changes. This platform allows your association to store and search member data, create reports, and sell merchandise online.

From there, associations can add on a total of 21 applications, including:

  • CRM
  • Accounting
  • Committees
  • Events
  • Subscriptions
  • eCommerce
  • Fundraising

Another key feature of the Aptify AMS is its permissions. Data housed in the system is available to all administrative users, for them to create reports and use to make informed decisions from as they wish.

As you can see, Aptify provides an immensely powerful software solution! But it’s a double-edged sword.

As is often the case with such wide-ranging legacy programs, Aptify’s extensive library of complex features can lead to some significant drawbacks for users. Keep reading to see if your organization or association would run into common problems that Aptify users face!

Read the shortcomings of Aptify software reviewed.

Shortcomings of Aptify Reviewed

Overwhelmingly, Aptify users discover that while they want to take advantage of the software’s flexibility, they aren’t able to. That’s because it’s difficult to navigate the software platform without extensive IT knowledge, which many nonprofit and association administrative teams don’t have.

This difficulty extends beyond the modules that come with the Aptify AMS platform. If you encounter a need that these pre-built modules can’t meet, you’ll need to consider third-party applications.

Aptify has launched a beta version of the Aptify Marketplace, where the team has put some of their point solutions up for download. Since it’s a beta platform, not all the kinks have been worked out, including kinks in the installation process. As such, your team will still need extensive technical expertise with SQL to install these extensions on your own.

Not sure you have the capabilities to customize the Aptify platform yourself in-house or the resources to outsource this complex process? Why not consider a solution that promises no coding necessary for out-of-the-box features or third-party extensions?

The top Aptify alternative is Fonteva.

Top Aptify Alternative: Fonteva

For ease of use and ease of customization, the top association management software solution on the market is Fonteva.

Fonteva is true-cloud association management software built entirely native in Salesforce, the word’s most popular, innovative, and secure cloud CRM. That means you can reach your member data anywhere, any time.

The software is highly user-friendly, with drag-and-drop reporting and configurations making it easy to customize the platform to your association’s needs through simple configuration — no knowledge of coding needed! 

Even if you discover that you need to meet a specific need with a third-party application, you don’t have to worry about messy coding and troubleshooting just to make the integration happen. Fonteva is built native in Salesforce, so any of the thousands of apps on the Salesforce AppExchange will integrate as easily as any other.

Still worried you might not be able to customize the platform exactly to your needs? Don’t worry! When you implement Fonteva, you can rest assured you have world-class support in your corner, including:

  • Online documentation, including free online training videos.
  • Onsite training and classroom training to fit your schedule.
  • Fonteva’s full in-house, on-call customer support team.
  • The online Fonteva Users Network success community (see screenshot below!).
  • Salesforce documentation, user support forums, and customer support.

Fonteva for Associations offers many channels of support that Aptify doesn't.

These resources give your association the support and confidence to get exactly what you need out of your association management software solution.


Every association’s needs will be different, so it’s worth taking the time to find the perfect solution for your association, organization, or nonprofit. The most popular solution isn’t always the best for everyone!

Thinking about other association management software vendors before making a purchasing decision? Check out these additional resources before going too much further:

Improve your fundraising plan with these 6 tips.

6 Simple Fundraising Plan Tips [With Free Templates!]

Your nonprofit’s fundraising plan is the backbone of your success as an organization.

Without a solid fundraising plan in place, there would be nothing to guide your fundraising efforts and no way to tell if your nonprofit is on track to meet your goals.

Before implementing any change in fundraising strategy, you need to have an official fundraising plan in place. To get you started, here are 6 simple tips to consider:

  1. Gain fundraising plan input from key stakeholders.
  2. Develop goals (and challenges)!
  3. Set a fundraising plan timeline.
  4. Determine your fundraising methods.
  5. Build corporate partnerships into your fundraising plan.
  6. Tailor your case for support.

Bonus! Once your fundraising plan is in place, you should periodically assess your strategy. Check out Double the Donation’s ultimate fundraising strategy assessment to stay ahead of the curve!

Ready to get started on your fundraising plan? Let us break these tips down into a bit more detail.

You can improve your fundraising plan by gaining input from key stakeholders.

1. Gain fundraising plan input from key stakeholders.

Stakeholders are an important part of your nonprofit’s team. Not only do they help fund your organization’s philanthropy, but they typically have final say over big-picture fundraising decisions.

Since a fundraising plan outlines a nonprofit’s key activities, it is important to get support from these board members and other key stakeholders.

There are a couple of ways you can gain input from your stakeholders:

  • Experiential input. You can ask stakeholders directly about what fundraising strategies have worked well for your nonprofit in the past. Inquire about past fundraising activities, strengths and weaknesses. Take their feedback into consideration and be sure to demonstrate to them how you address their input.
  • Consultant interviews. You might find it helpful to bring in a fundraising consultant. They can conduct stakeholder interviews to determine what is most important to your board and how to get everyone on the same page when designing your fundraising plan.

Remember: Your nonprofit’s board members are just as passionate about your organization’s mission as you are. Do not think of their approval as a bureaucratic hurdle to overcome, but rather an important step towards improving your fundraising plan.

You can improve your fundraising plan by developing goals and challenges.

2. Develop goals (and challenges)!

When designing your fundraising plan, your final product should reflect your nonprofit’s primary goals above all else.

It is easy to fall into the trap of vaguely fundraising without an endpoint in sight, but to stay on track your nonprofit needs to actively work toward a defined set of central goals.

Before designing your fundraising plan, your nonprofit needs to sit down and agree upon what goals to prioritize across all levels of your organization. Your goals should be:

  • Specific, actionable, and measurable. Do not just decide to increase fundraising revenue, or plan to retain more donors. Set numeric benchmarks and timelines, and decide how you will tackle these goals.
  • Evaluated against metrics. You cannot accurately assess your progress towards achieving a goal without having metrics in place to track your success. Diligently monitor consistent metrics so you can see how well you are improving and when you need to make changes to your fundraising plan.

(Bonus tip! Be sure to collect valuable data when carrying out your fundraising plan to help evaluate these metrics and shape your future fundraising plans. Check out Fundly’s guide to nonprofit CRMs for an idea of how your nonprofit can maximize the power of your donor database to improve your fundraising strategy.)

Additionally, one way to help your nonprofit stay on track is to identify upfront what potential challenges or obstacles you will face in the process of achieving your goals.

Some obstacles you might encounter could be:

  • Seasonal fundraising dry spells
  • Low donor retention
  • Failure to obtain major gifts
  • Poor fundraising event attendance
  • Inadequate online engagement

For example, an animal shelter that wants to increase donor retention by X% over the summer months might identify the challenge of supporters being less engaged during this season since they may be traveling or caring for children on summer vacation. To reach their goal, they’ll need to recognize this challenge and develop strategies to overcome it.

Remember: Use your nonprofit’s history to guide you in identifying roadblocks and deciding on goals. Every nonprofit has its unique strengths and weaknesses and when designing a fundraising plan, it is important to know going in what is reasonable to expect from your organization.

You can improve your fundraising plan by setting a fundraising plan timeline.

3. Set a fundraising plan timeline.

Staying on top of your goals also means staying on top of your fundraising plan’s timeline.

Fundraising plans typically plot out a 3-5 year timeline for your nonprofit, with the first year being very detailed and the following years becoming less defined.

Your fundraising plan’s timeline should be developed into an annual fundraising calendar that details the year’s worth of activities for your organization.

Set a fundraising plan timeline.

When developing your timeline, keep a few things in mind:

  • Milestones. Structure your timeline around a set of core milestones. These will both guide your progress and help you regularly assess your fundraising strategy.
  • Accountability. Your timeline (and subsequently, your fundraising calendar) should clearly identify what departments are responsible for individual fundraising activities. This will help keep the different arms of your nonprofit on track and help your departments prioritize tasks throughout the year.
  • Accessibility. Your timeline and calendar should be easily accessible to all members of your team, regardless of their department or role. Every team member should be aware of what other departments are up to; this way, they will have a better sense of the big picture of your organization and how your core fundraising goals are being achieved.

Not sure where to start when designing your fundraising plan timeline? Consider enlisting the help of a fundraising consulting firm. If you need a recommendation, DonorSearch has got you covered with their list of the top 11 fundraising consulting firms in the field!

Remember: During the design process, your fundraising timeline should be as specific as possible and you should hold yourself to the timeline as much as you can. However, if you find you are not progressing as quickly as you had planned, identify the roadblock and always give yourself room to edit the timeline if necessary.

You can improve your fundraising plan by determining your fundraising methods.

4. Determine your fundraising methods.

A common thread among these tips has been specificity and when plotting out your fundraising plan, it is doubly important to specifically determine your fundraising methods.

It is not sufficient to simply say you will raise $XXX by such-and-such date. You need to plan out how you will raise that money and from whom you will solicit donations.

Fundraising is not a one size fits all process, and you should curate your fundraising methods with your prospects in mind. For example, consider these fundraising methods and how they serve prospects:

  • Online donation pages. If your donors cannot all come to you, meet them where they are. Online donation is simply convenient; for nonprofits interested in prospects in varying geographical locations, utilizing optimized online donation tools is a must.
  • P2P fundraising. For nonprofits seeking to grow their network of donors, P2P fundraising is a great way to engage constituents online and leverage the power of their social network to help your organization reach a broader audience.
  • Text-to-give. Mobile giving is a fundraising style that has been growing in popularity over the last several years. Like online donation pages, text-to-give fundraising makes it convenient for donors to give. Additionally, because donors are not tied to a desktop, they may consider donating more frequently.
  • Fundraising events. A strategic fundraising event help you engage donors and bring in major donations, too! Just make sure you plan out your fundraiser well in advance so you have plenty of time to consider important elements, such as the type of event, when and where to host it, and what technology you’ll need to pull it off.

Remember: You should consult your nonprofit’s existing data when determining which prospects to pursue and which fundraising methods best serve your prospect pool. Consider past data and metrics when determining fundraising methods, as well as what has worked for other nonprofits of a similar donor makeup and mission as yours.

You can improve your fundraising plan by building corporate partnerships into your fundraising plan.

5. Build corporate partnerships into your fundraising plan.

Corporate partnerships can be important sources of revenue and support for nonprofits.

When designing your fundraising plan, develop a strategy that will help you achieve corporate partnership so that you do not bypass such a valuable asset.

If you already are partnered with a corporation, consider these ways to leverage that relationship during the fundraising plan design process:

  • Event sponsorship. Your corporate partner could agree to sponsor a fundraising event for your nonprofit. With their name and notoriety attached, prospects may be more inclined to participate in your fundraiser.
  • Challenge grants. Your corporate partner might be amenable to offering your nonprofit a challenge grant. With a challenge grant, your organization and your partner agree upon a specific fundraising goal. If the goal is met, they might match the amount of funding raised or commit to donating an agreed-upon sum.
  • Matching gifts. One of the simplest ways to incorporate corporate philanthropy into your fundraising strategy is to seek out a matching gift tool. In a matching gifts program, a corporation agrees to match the donations of their employees either to a certain percentage of the donation or to a consistent maximum value. With a tool like this one offered by Double the Donation, donors can quickly determine whether their donation might be matched by their employer.

Take a look at DTD’s matching gift tool in action! The donor simply types the name of their company into the tool, and then DTD searches their database to see if they are matching gift-eligible.

Partnering with a corporation for a matching gifts program is an effective way to boost fundraising efforts.

Remember: Every nonprofit has unique needs and that extends to any relationship you have with corporate sponsors. You do not have to go after a partnership with a multi-million dollar company if that does not suit the scope of your organization. Partnering with small local businesses can get the job done, especially for regionally-focused nonprofits.

You can improve your fundraising plan by tailoring your case for support.

6. Tailor your case for support.

Your case for support underpins the success of your nonprofit, but it is often taken for granted when designing fundraising strategy.

Organizations and hospitals often create cases for support when they launch a capital campaign. These documents outline every detail of the campaign from how the funds will be used to the ways supporters can contribute.

Moreover, the case for support acts as an effective promotional tool to help educate potential donors on the importance of your cause. The content in your case for support can easily be posted on your website or published in a brochure.

While they’re common practice for capital campaigns, organizations should create a case for support as a part of any fundraising strategy.

Donors will not give to your organization unless you have a compelling case for support, so you need to take the time to thoughtfully develop your case.

Your case for support should answer these important questions:

  • What is our mission?
  • Why should donors give to this cause?
  • Why should they give to our organization in particular?
  • How much should donors give?
  • What specifically will our nonprofit do to achieve our mission?

At all levels of engagement, your nonprofit should actively communicate with donors the ways that your fundraising strategy addresses your case for support. The more compelling your case, the more likely it is that donors will give to your organization.

Remember: Your case for support should govern your fundraising strategy. Just as you should choose fundraising methods that target your prospects, you should similarly design your fundraising plan with your case for support as a foundation.


Your fundraising plan is the single most important tool in your arsenal when enacting a new fundraising strategy. Get closer to achieving your nonprofit’s fundraising goals by designing a detailed fundraising plan today!

Additional Resources

  • Conduct a Fundraising Feasibility Study: 6 Steps to Success. Capital campaigns can help your nonprofit reach larger goals as part of an effective fundraising plan. But first, you need to conduct a capital campaign feasibility study before your campaign can begin. With our step-by-step guide, your feasibility study is sure to give you the information you need to succeed!
  • Top 5 GoFundMe Alternatives. After developing a fundraising plan, your nonprofit may decide to pursue crowdfunding as a way to meet your fundraising goals. You might initially consider GoFundMe as a crowdfunding host, but don’t make your choice so quickly. There are many other crowdfunding sites just like GoFundMe (but better)! Check out our guide for some awesome alternatives.
  • 14 Charity Auction Tools. Similarly, your nonprofit might choose to hold a charity auction as a fundraising event. Not only are auctions great ways to raise funding, but they’re also useful events to strengthen your donor relations. Be sure to consult our guide to the 14 best charity auction tools that are perfect for nonprofits of any size!
Read our MemberClicks review before making an association management software purchase.

MemberClicks Reviews | Our Rating and Alternative Solutions

The search for the perfect association management software solution is a major undertaking for your association. You want to ensure your team has plenty of features at your disposal, but you also need a sleek solution that won’t bog you down or blow your budget.

When reading MemberClicks reviews, you might think you’ve found your solution and stop looking. As one of the major players in the association management space, MemberClicks offers many associations the database, communications, and events features they need.

But did you know that there are plenty of incredible association management solutions out there that might serve your association better? 

Before you make an important software purchase, make sure you actually understand what your options are. In this post, we’ll review the following association management software solutions to help you decide which providers you should reach out to in your search:

  1. MemberClicks
  2. Fonteva for Associations
  3. Salsa
  4. Doubleknot
  5. MIP Fund Accounting

It might seem overwhelming right now, but choosing association management software becomes so much easier once you have a shortlist of vendors to consider. With these top providers, you can’t go wrong!

Let’s get into the reviews to guide you to the best fit for your association.

 

Read our MemberClicks review.

1. MemberClicks Review

MemberClicks was founded in 1998, making it one of the most established legacy AMS products still on the market. In its lifespan, the software has expanded, bringing on a diversity of features that serve as the software’s main selling point.

The associations that find the most success with MemberClicks are those with the smallest staff. This AMS provides everything a small association needs in one package, which is much easier to keep track of than a constellation of separate systems that might or might not integrate properly with one another.

The MemberClicks solution is also highly customizable. Associations using the software are able to include their branding on their website, email campaigns, applications, and events pages. Many MemberClicks members feel overwhelmed and confused at the beginning, but with time and support, they are able to adjust to the level of customization available:

Our MemberClicks review discusses the complexity of the software.

Top Software Features

MemberClicks provides small associations with:

  • A membership database
  • Renewal and application automation
  • Organizational memberships
  • Email marketing
  • Event registration
  • Member-facing website
  • Reporting, accounting and payment processing

Of course, this wealth of options comes with a downside.

A common complaint among MemberClicks customers is slow load time. With this many features packed into one locally hosted solution, it’s no wonder that MemberClicks can be clunky and slow down associations’ operations.

 

After our MemberClicks review, we recommend alternative Fonteva.

2. MemberClicks Alternative: Fonteva for Associations

In contrast, Fonteva for Associations is a lean, streamlined software solution that offers customization and breadth of features without slowing down essential business operations.

The speed can be attributed to true-cloud hosting. The Fonteva for Associations platform is built completely native in Salesforce, the world’s most popular cloud CRM. That’s why enterprise-level associations with members and chapters all over the world choose Fonteva instead of a locally hosted solution.

With Salesforce, your member data and operations are hosted in the cloud. That means:

  • There’s no limit on your storage space like there is with legacy AMS, no matter how many profiles or events you host at once.
  • Updates are pushed through the cloud without having to take your local servers offline and disrupt your operations.
  • Your information is safe, since Salesforce is the most secure cloud CMS in the world.

Besides, though Fonteva for Associations comes fully equipped with the most common modules needed by large associations, you have access to the Salesforce AppExchange with your Fonteva license. Instead of cluttering your core platform with point solutions, Fonteva gives you the opportunity to browse the AppExchange and Fonteva Marketplace to complete your software package. The Fonteva User’s Network can give you some ideas of what other users have done to customize the software to their needs:

After our MemberClicks review, we recommend alternative Fonteva.

Top Software Features

Fonteva for Associations offers enterprise-level associations access to:

  • True-cloud Salesforce hosting
  • Member-driven communities
  • Events management
  • eCommerce
  • Drag-and-drop reporting

The best part? You don’t need any technical coding knowledge to customize and implement any of these features.

But if you need to reach out for assistance, you can always take advantage of Fonteva’s world-class training and customer support team, as well as all the support materials Salesforce has to offer.

 

After our MemberClicks review, we recommend alternative Salsa.

3. MemberClicks Alternative: Salsa

Some specific member-based associations and organizations need specialized solutions that can meet their unique needs.

If you’re a nonprofit that works in the arts and culture space, your members are your donors. You need a solution that understands constituents in both categories at once, like Salsa.

Salsa CRM, a top nonprofit CRM, integrates seamlessly with Salsa Engage, a digital marketing, fundraising, and advocacy platform that brings your association, nonprofit, or organization closer to your members.

The most important advantage Salsa’s suite of products offers to nonprofits and associations is its integrated marketing features. Without close member communication, you can’t push your campaigns forward and build a strong, sustainable member community. Salsa makes it possible to always know where you stand with your campaigns:

After our MemberClicks review, we recommend alternative Salsa.

Top Software Features

With Salsa, you can take advantage of:

  • Member profiles
  • Donation tracking
  • Donor communications
  • Performance dashboards
  • Advocacy campaigns

Whether you’re supporting your members in fundraising, advocacy, or community engagement, Salsa makes it possible to track all your supporters’ activities in one database.

Instead of importing data after an event or major campaign, let the software do the work automatically so your records are ready to inform your next campaign — marketing campaign, fundraising campaign, advocacy campaign, or otherwise!

 

After our MemberClicks review, we recommend alternative Doubleknot.

4. MemberClicks Alternative: Doubleknot

Visitor-serving nonprofits run very different membership programs than trade associations and arts and cultural nonprofits. For museums, science centers, zoos, and aquariums, specific administrative software like Doubleknot can take care of the unique challenges faced.

One main difference between visitor-facing nonprofits like museums is the motivation behind membership. While nonprofit members may join to support a charitable cause and trade association members may join for professional networking and advancement, museum members most often join to take advantage of specific member benefits.

Whether your museum offers discounted admission, invitations to special after-hours events, or gift certificates to the gift shop, your membership management software needs to be able to prioritize the ease of providing those benefits to the proper members at any time, on any device.

Doubleknot makes museum membership programs beneficial for members and profitable for your institution. Plus, through Doubleknot museum management, your programs become even more engaging for the greater member community. Centralize all you need for museum management in member profiles:

After our MemberClicks review, we recommend alternative Doubleknot.

Top Software Features

Doubleknot offers museums and science centers:

  • Automatic membership benefits
  • Gift memberships
  • Membership cards
  • Automated renewals

Arguably the most important feature on this list are automatic membership benefits.

If a museum member buys an admissions ticket, item from the gift shop, or camp registration, the system should automatically apply any appropriate discounts of special permissions.  The system should also allow nonmembers to purchase membership and take advantage of their new membership benefits in the same transaction, both online and in the gift shop.

 

After our MemberClicks review, we recommend alternative MIP Fund Accounting.

5. MemberClicks Alternative: MIP Fund Accounting

One integral element of the association management process that you absolutely don’t want to overlook is the accounting process. Keeping your membership fees, fundraising opportunities, and expenses organized is key to a successful association. 

Associations don’t focus on making a profit, but providing effective services for their members, making their accounting needs very different than your typical for-profit business. That’s why it’s important to invest in accounting software specifically designed for associations. 

MIP Fund Accounting offers a fund accounting solution so that associations can provide financial transparency with their members and make smart financial choices.

With a completely configurable ledger, your association will be able to track funds from the time they enter the system until they’re spent on the services you provide. You can track funds based on restrictions and specialized fund groupings, making it easy to determine the next best steps for investments.

Check out MIP Fund Accounting as a viable Memberclicks alternative.

Top Software Features

MIP Fund Accounting offers the features your association needs to make smart financial decisions. For instance: 

  • Multi-dimensional charts of account
  • Audit trail and fraud protection
  • Built-in FASB-compliant reports
  • Unlimited budgets
  • Human resources tools

One of the most unique features offered by MIP Fund Accounting is the ability to choose between hosting the software on-premises or in the cloud. 

You may choose to host the software in the cloud if you prefer a more modern UI, have reliable internet connectivity, have staff in multiple locations, and prefer access from anywhere at any time. Meanwhile, those who choose on-site hosting may have specific IT policies, have a primarily co-located staff, have in-house IT staff, or prefer manual control over updates.

Having this option shows that MIP Fund Accounting understands that different organizations and associations have different needs. And you can make the best decision based on where your association’s priorities lie.


Association management software solutions should make membership management easier, not harder. Choose the solution that simplifies your association’s operations, and you can’t go wrong!

If you need some more information before embarking on the software search, start with these great additional resources:

The Top 3 Political Contributions Search Tools

Top 3 Easy and Clever Political Contributions Search Tools

The Top 3 Political Contribution Search Tools

Political contribution history can be an extremely accurate indicator of giving potential, but the search tools to find them are often underutilized by prospect development professionals!

If it’s been a while since your last major campaign, or if you’re new to the topic, definitely check out our overview on the basics of prospect research.

Even if you’re experienced with donor prospecting, you might be unsure about how political contributions are relevant to your organization’s prospect development goals. Among all the metrics that you might use to guide your prospect development, this data can be the most useful mainly because it indicates demonstrated commitment and an interest in continual engagement with personally meaningful causes.

Political contributions search tools make a great addition to your other prospecting techniques, like a prospect generator tool. Having the full picture of your prospect as an individual is the key to an effective solicitation later.

Individuals who make political contributions of any size can become excellent prospects since they’re clearly willing to stand by their beliefs and are motivated by a desire to see their support in action.

As a result, political contribution searches can be an extremely effective development strategy if your organization is deeply cause-based or pursuing major or ambitious campaign goals. If this describes your organization in any way, definitely consider these top 3 political contribution search tools:

  1. DonorSearch
  2. FEC.gov
  3. Local Political Contribution Search Resources

Read on to discover how these tools work and why they’ll help your organization to focus its prospect development strategies like never before!

DonorSearch is a perfect resource for political contribution research.

1. DonorSearch

How Does This Political Contribution Search Tool Work?

Let’s say you’re developing a prospect strategy for an organization that works to empower young women who study law and political science. You’ve very generally identified one prospect, a guy named Bill Gates, so you do a quick search on DonorSearch’s political contribution search tool:

Does anything stand out? Gates’s major contribution to support women candidates for Senate is an excellent indicator that he’d also be willing to support your cause.

In this case, Gates would be a prospect with proven potential. Now imagine extending this idea to your entire prospect development strategy. With access to detailed political contribution data, you could more sharply focus your prospect development strategies, saving your organization time and resources in the process.

DonorSearch is a leader in prospect development resources because its databases and search tools are among the most exhaustive and accurate on the market. 

By giving you the biggest picture possible of your own data and theirs, including invaluable political contribution information, you can make faster and smarter donor prospecting decisions for your organization.

Why Do We Recommend This Search Tool?

Unlike other prospect screening services that focus solely on wealth markers and statistics, DonorSearch’s suite of prospecting solutions will give you much a more comprehensive of who your prospect is as an individual.

With access to political contribution data, full philanthropic giving information, and professional histories, you’ll be able to fully integrate your existing database with DonorSearch software and augment your existing prospect profiles. It’s easy to generate longer prospect lists and identify potential major donors in your existing database by screening it with DonorSearch.

After all, identifying commonalities and trends between your donors and prospects is the first step to growth, especially when you have access to political contribution data.

Do you have any prospects that you’ve tried to approach unsuccessfully for years? Maybe their political contribution histories or other data will give you the breakthrough insight about how to individualize that strategy!

The FEC website provides tons of public political contribution data.

2. FEC.gov

How Does This Political Contribution Search Tool Work?

The United States Federal Election Commission provides a very handy search tool for its database of political contributions made by individuals:

The FEC makes political contributions data easily accessible.

In this federal database you can filter your searches with a number of fields, allowing your organization to identify individual potential prospects by location, employer, and contribution date and amount.

For instance, if you’re trying to identify potential donors for a hospital capital campaign, filtering the database by state and quickly browsing might yield you these results:

Filtering your results on FEC.gov can reveal donor prospecting insights.

Immediately you find four individuals in your state who have supported a cardiology political action committee, one of whom donated $1,000. The database will provide you with the donor’s name and location, then by cross referencing your other prospect development resources you can find more detailed contact information and begin your appeal.

Why Do We Recommend This Search Tool?

The FEC search tool can be an extremely useful resource for your nonprofit’s prospect development strategies.

Refining your searches lets you easily find individuals with a proven commitment to financially supporting their beliefs and values. For the right organization this information can be invaluable.

Best of all, as a federal database, this tool is completely free to use. It can provide an excellent starting point for your donor prospecting, saving you time and effort in the early stages of identifying prospects.

Always look for local political contribution databases.

3. Local Political Contribution Search Resources

How Do These Political Contribution Search Tools Work?

Do a little online research to see which political contribution resources might exist to report specifically on contribution data in your local area.

Here’s an example from The Virginia Public Access Project:

Look for some local political contributions databases in your area.

This Virginia political contributions database is a great example of the general features you’ll find in similar resources. You can search donors by name, city, and zip code. 

Let’s say your organization is based in Newport News, Virginia. A quick search reveals the largest donors in the city, both individuals and other organizations, like the local shipbuilding consortium:

Use data to turn local individuals and businesses into prospects.

This search allows you to easily identify those in your area who regularly donate to political causes and candidates, indicating a proven commitment to financially supporting those whose work they believe in.

Why Do We Recommend These Search Tools?

If you already know that you need to target mainly local prospects, these niche political contribution databases should be your first step in the donor prospecting process since they let you completely focus your efforts.

With the ability to quickly identify and target political donors specific to their local areas, nonprofits stand a better chance of successfully converting prospects into major donors. Maybe you’re unaware of an individual or company a few blocks away that regularly donates to all kinds of causes!

The shared connection of community can be a powerful incentive to support nonprofit work, so understanding your local prospect environment is extremely important before expanding your scope.

Bonus Tip:

Political Contributions and Corporate Philanthropy

Political donations and corporate giving can be excellent links between one another!

Political contributions search tools, and especially exhaustive databases and tools like DonorSearch, will uncover the professional affiliations of prospects for your capital campaign or major fundraising project.

With this information, nonprofits can then reach out to businesses that employ major prospects, and together they can discuss elements of corporate giving, like:

Always remember to apply your strategies for individual prospect development to corporations, since corporations with demonstrated histories of supporting political issues are much more likely to invest in similar nonprofit causes.


If you’re beginning work on prospect development for your organization’s future fundraising projects, make sure political contributions are a core component of your prospect research strategy.

This metric is extremely valuable as an indicator of giving potential, yet it is often underutilized by nonprofits looking to build their prospect lists!

Rely on these political contribution search tools, and your organization will never miss out on strong prospects in your community and around the country.

Check out some additional resources on prospect development and political giving that you might find useful:

DonorDrive Integrates with Double the Donation for Matching Gifts

Atlanta, GA (December 5, 2019) — Double the Donation is proud to announce a new integration with DonorDrive, a leading provider of technology and marketing solutions to nonprofit organizations.

Through the new partnership, DonorDrive users can now enable Double the Donation’s matching gift automation with just a few clicks. Double the Donation then goes to work automatically identifying matching gift opportunities for every transaction passed through the DonorDrive system. The integration ensures that not a single matching gift opportunity slips through the cracks.

Double the Donation has built the most comprehensive database of companies that match employee donations. Their database automatically accounts for parent companies, subsidiaries, and spelling variations to make sure that donors are connected with the matching gift programs that they qualify for.

Using this extensive database, Double the Donation automatically triggers out customized emails to each donor encouraging them to check their match-eligibility and then submit those match requests to their employers.

“We’re excited to begin our work with DonorDrive because they work with real change-makers,” said Adam Weinger, President of Double the Donation. “It’s our mission to continue making it easier and easier for these organizations to take advantage of the $4-7 billion in matching gift revenue left on the table each year.”

The biggest hurdle to collecting that unclaimed matching gift revenue is donor awareness. Most donors don’t know that they’re eligible for employee matching gift programs, which is why Double the Donation’s follow-up communications are so important.

When a donation is made with a corporate email address, the donor is automatically sent their employers’ matching gift guidelines. Double the Donation offers donors a clear and simple breakdown of their employer’s matching gift program so that they can quickly and easily see what kind of match they are eligible for.

Find out more about DonorDrive at https://www.donordrive.com/.

Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of Double the Donation at https://doublethedonation.com/get-a-demo/.

5 Ways to Humanize Your Fundraising Emails (and Why That’s Important)

The average officer worker now receives 121 emails a day. And your inbox, and mine, will only get more crowded in the coming years (it seems) making the need for your emails to stand out and get opened important. But that’s just the first step, what are you going to say, and how are you going to say it, if they do open?

Well, based on our research of 218 email experiments related to email messaging, here’s what you need to do:

Write your email like it is to a real person, from a real person.

It sounds simple, and at one level it is, but it’s a crucially important fundraising idea that can grow your online fundraising. For example, here’s an experiment from our research library where the control email was pretty good, informative, and used facts and figures to make their case to the reader:

Not bad right?

But for the treatment, they wanted to ‘close the distance’ between the sender and reader by making the copy, tone, and voice, in particular, more personal. More human.

Do you see the differences? They are pretty small but the end result here was that the one that was more personal, increased donations 328%. And revenue? It increased 716.3%!

Being more personal is the high level idea that you should be infusing all the elements of your email with because it speaks to donors — you, me, humans — the way we connect with people. The concept that we treat digital experiences as if they are with real people is called social presence and it’s the social presence that separates those two emails from one another and it’s using social presence that can help you engage donors and separate your emails from those 120 other emails people receive each day.

We created a free online training course on email fundraising optimization that covers all you need to know but in this post let’s simply look at how you can improve them by fostering a 1-1 communication style through these 5 components of an email body:

  • Design and Format
  • Salutation
  • Body Copy
  • Call-to-Action
  • Tone/Voice

1. Design and Format

Stripping down the design and branding of an email appeal is one of the first experiments we run with clients, one of the easiest things you can test in your next appeal, and one of the most consistent ‘wins’ we see in our library.

If you don’t believe me, check out experiment #4174. The control was their usual email:

Pretty standard email with the logo, image header, copy making the case, big call-to-action button, personal signoff, and a PS.

This isn’t a ‘bad email’ – according to best practices you’ll find online and from other organizations – and in many ways a pretty good one but the intent of this email is pretty clear and quite early. It’s a marketing email.

So we wondered what would happen if we took out the branding and even the template itself to create a more personal feel using the same copy and call-to-action button to make it feel less templated and designed and here was the result:

The stripped down email increased clicks to the donation page by 80.3% and because of that led to more donations.

But could we simplify and strip down even further? Let’s test it! Here was that new ‘winning’ email (now the control):

And this time for the experiment, we wanted to get even simpler and clearer with the ask so moved the logo/branding down to the signature block and took away the big button and replaced it with a hyperlink and ended up with this:

In this case, the more personalized email increased donations 145.5%!

Looking for more evidence? Check out experiment #5824. Or #7524. Or #7466. Or #6429. Or #483. Or… I think you get the point. Our experiments show time and time again that for fundraising emails less design is better.

Why? Because real people don’t send emails with logos, beautiful header images, and well crafted footers. Think about what design elements you’d have in a personal email to a friend or family member and try to mimic that.

Do you use a header image? A logo at the top? A button in it? A signature? If you wouldn’t send it to a friend, take it out of your design and test it.

Key Tip: Choose an email design that mimics what you would send to a friend.

2. Salutation

This is one of the first things people see and it’s also often taken for granted. “Easy” things like using the person’s name can do wonders for email engagement.

Here’s an experiment with the National Breast Cancer Foundation where we had no first name vs. with first name:

The email with the first name increased clicks 270%.

When real people send emails to real people they use their name!

Hopefully that truly is an “easy” one for you (and you shouldn’t have to test that one) but you can also make your salutation more relevant to the receiver with internal factors like:

  • Personal interests – How about those Ramblers?
  • Personality – Wazzzzzup?
  • Level of engagement – you’

Or external factors like:

  • Environmental changes – I hope you didn’t get the snow like we did…
  • Holidays – Happy Holidays!
  • Recent events – What a Super Bowl!
  • Recent actions – Thank you for signing our petition!

These salutations work because… that’s how real people start conversations. So give it a shot in your next email.

Key Tip: Start a salutation with their name and, if possible, a personally relevant introduction.

Body Copy

The question I get asked most often when it comes to emails is, “how long should our email be?” And in response I twist the classic consultant ‘it depends’ answer a bit to be, ‘however long you need it to be to effectively answer the main value proposition question’:

“If I am your ideal donor, why should I give to you, compared to some other organization, or not at all”

If you can answer that question in a sentence, then great. Your email could be a sentence. If you need 1,000 words, then so be it. Your email can be 1,000 words. But more often than not, your emails need to be a bit longer than you think and our research has shown that again and again.

Because you suffer from something called the curse of knowledge — a marketer’s fatal flaw where we assume the reader knows much of what we know — you end up writing fundraising appeals that quickly go through things like the need and solution — the value proposition — and get to the ask before the reader has have enough info to make a good decision. And since inertia or gravity is going against people giving their money away, they don’t.

Or even if you do spend time trying to answer the value proposition question and featuring something like a matching gift, you may answer it in your own words or language full of acronyms, technical speak, and insider terms that the reader may not even understand.

You have to make sure you have enough content, aka copy, to let the reader know and understand what you’re asking them to do which is often more info as opposed to less. And the only real way to know what your donors respond to or if they get your value proposition is to run tests and experiments.

Donors will tell you they want shorter emails, with less copy, and just the stats. But after looking through over 218 experiments, I can tell you that longer emails, with more copy, and emotive language raises more money.

Key Tip: Before you make a request, make sure there is enough body copy to answer the question why… both for the email and for the request.

Call-to-Action

Alright, you’ve done the hard work. Someone has opened your email. They’ve read through the main body. Now it’s time to present the call to action and move them on ‘down the funnel’ (or up the donor mountain as we like to say). Be clear. Be direct. Be simple.

Do you want people to learn more? Will they understand what it means to ‘stand with you’? No. You want people to give so make that clear in your call to action. Learn more or ‘soft’ calls to action like ‘stand with us’ language may get more clicks but they’ll often get less donations (here’s one example and here’s another one).

And what about the design of the call-to-action? We’ve already covered that the more designed an email is the more it can appear like marketing so why not use basic links or even raw links like this: https://www.nextafter.com/research/2016/09/how-a-raw-link-in-an-email-affects-donor-conversion/

Key Tip: When you make a call-to-action request, be clear about your desire and intentions.

Tone/Voice

Remember the very first example with the slight differences that led to a 328% increase in donations? It not only was more ‘you’ focused and personal, it also was full of social cues and emotive language that a real human would use. Check it out:

It is full of emotive words like ‘turn up the heat’,‘desperately’, ‘incredible’, and ‘the fight begins’ but also human terms like ‘I’d be honored’, ‘Would you be able to help’, and the opening ‘I wanted to get this news to you as soon as I could’.

The combination of personal terms and emotive language sets a tone and gives a voice to the email that can engage and entice readers so when they reach the call to action (notice the raw link) they are on board. They’re motivated. They’re ready to join the fight.

Or if you zoom in a bit closer to the CaringBridge example above you may have seen that, beyond the design, we made a few other minor changes around the tone as well. Take a look at the first few sentences of each email a bit closer:

Again, the first email isn’t bad. It starts out fine enough, tries to develop some connection, and gets into a story. Another ‘best practice’.

But in the treatment, we used ‘I’ and ‘you’ language to be more like a human sending an email to another human and create a sense of empathy before jumping into the campaign even without the story ‘hook’.

The tone you have and voice you use through your copy sets the stage not just to lead up to the call to action but helps people put down their ‘I’m getting marketing to’ guard to engage with the content on a more personal and human level.

Key Tip: Read the email out loud and add/adjust content to account for tone/voice so it sounds like it is from a human, and makes you feel something.

Remember…

People give to people. Not email marketing machines. So best way to optimize your email fundraising is craft your email — from the design and format to the call-to-action — as if you were just one person writing to another.

Take the time and copy length you need to simply describe the value you are offering, don’t let your design distract from your message and connection, infuse some social cues, and clearly ask for a donation if you are indeed asking for a donation.

And just in case you skimmed everything up until now here is the…

5 Ways to Humanize Your Emails Summary

  • Choose an email design that mimics what you would send to a friend.
  • Start a salutation with their name and, if possible, a personally relevant introduction.
  • Before you make a request, make sure there is enough body copy to answer the question why… both for the email and for the request.
  • When you make a call-to-action request, be clear about your desire and intentions.
  • Finally, read the email out loud and add/adjust content to account for tone/voice so it sounds like it is from a human, and makes you feel something.

Good luck!

Author Bio

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world. Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor. You can follow him on Twitter @bradyjosephson.

Find out what happens when two spouses, who both work at matching gift companies, donate to a nonprofit.

Matching Gifts: When Spouses Both Donate to a Nonprofit

For most nonprofits, the topic of matching gifts is confusing enough as it is. However, the fine print can make it even more confusing, often turning donors away from taking advantage of corporate philanthropy. For instance, what happens when two spouses (both of which work for companies with matching gift programs) submit matching gifts separately to your organization?

Oftentimes, when a nonprofit’s fundraising team can’t find out the answer, the organization gives up when it could have received both matches. To fully understand situations like this, let’s dive into a few key questions:

  1. Are Both Spouses Eligible to Receive a Match for the Same Organization?
  2. How Can Nonprofits Promote Matching Gift Programs for Spouses?
  3. How Can a Matching Gift Database Help Identify These Opportunities?

Corporate philanthropy, like matching gift programs, is vital to nonprofit success. Let’s dive into common matching gift guidelines for situations like this.
When two spouses work for matching gift companies donate to your nonprofit, are they both eligible to have their donations matched?

1. Are Both Spouses Eligible to Receive a Match for the Same Organization?

In most cases, both spouses are able to submit a matching gift request to their respective employers. Assuming the standard case where companies match donations dollar-for-dollar, a single donation would effectively be tripled. We rarely, if ever, see a rule preventing a gift from being matched by multiple companies.

A more common occurrence is for both spouses to work for the same company that offers matching gifts. If that’s the case, one of three things typically occurs:

  1. The company will provide a double match. For example, rather than matching at a 1:1 ratio, the company will match at a 2:1 ratio.
  2. The company will provide the same matching gift ratio but will double the limit. For instance, instead of matching all donations up to $5,000 annually, the company will match donations up to $10,000 annually.
  3. The company provides the couple with the same benefit that an individual employee receives.

To stay up-to-date on your donors’ matching gift eligibility, jump ahead to learn about matching gift databases.
Learn how your nonprofit can promote matching gift programs to donors who are spouses.

2. How Can Nonprofits Promote Matching Gift Programs for Spouses?

Your organization may already incorporate many of our top ways to promote employee matching gifts, but don’t forget to also promote matching gifts for spouses.

For instance, do you provide donors with acknowledgement letters after they submit the matching gift request or upon receiving the actual grant from the company? If so, that would be a great time to encourage donors to ask their spouse if his or her company offers a matching gift program, too.

Simply reminding them that their donation could make even more of an impact increases the likelihood that they’ll look into it. Once a donor has gone through the match request process themselves, they’ll realize how straightforward it is.

From here, ask them to also find out if their spouse’s employer offers a similar program so the donation can be tripled! Since they’ve gone through the simple match request process themselves, they can relay the necessary information to their spouse.

Remember, if you subscribe to Double the Donation’s service, direct your supporters to your organization’s matching gift and volunteer grant webpage with our tool. That way, they can instantly determine their eligibility and submit the appropriate forms.
Learn how a matching gift database can clear up guidelines for donors who are spouses and both work for matching gift companies.

3. How Can a Matching Gift Database Help Identify These Opportunities?

While most employers will match both donations made by spouses, company guidelines do vary. As a nonprofit professional, you’ll need to stay on top of your donors’ personal data, such as their eligibility for matches through their employers. The research phase is an ongoing, arduous process. That’s where Double the Donation, the industry’s leading matching gift database, can help!

With Double the Donation, both your nonprofit team and your donors can instantly receive up-to-date information on their employers’ giving programs. This includes available guidelines, forms, requirements (e.g. donation minimums and maximums), and other relevant information. Plus, it easily integrates with other software, so you won’t have to worry about transferring all your data.

For larger organizations, check out 360MatchPro by Double the Donation. This comprehensive software enables email automation, customizable matching gift tracking, and other useful automation features!

With either platform, your nonprofit won’t miss out on important corporate giving opportunities. Whenever two spouses donate to your organization, they’ll instantly know if they are both eligible for matches through their employer, simply by searching their companies’ names. No more confusion on anyone’s part!

Think your organization could benefit?


Matching gifts are not something your nonprofit wants to overlook. They’re fairly straightforward to acquire, but it can get tricky when two spouses both donate to your nonprofit. In some cases, they work for separate matching gift companies, and in others, they work for the same company. It’s all about making sense of companies’ guidelines.

Now that you know typical outcomes and how to identify these opportunities, start maximizing your matching gift potential!

Raiser's Edge is a powerful platform, but adopting it requires careful consideration.

Blackbaud Raiser’s Edge | 5 Top Benefits and Drawbacks

Nonprofits all over the the world turn to industry leader Blackbaud for their data and donor management software needs. The entire suite of Blackbaud products spans a wide range of needs, offering appropriate tools for small local nonprofits up to huge enterprise-level organizations.

If your nonprofit has considered making the move to Blackbaud, chances are you’ve done a little research into Raiser’s Edge. This all-in-one fundraising and management platform is one of the most popular Blackbaud products, and for good reason. For context, here’s how the Blackbaud experts at TeamDNL rank Raiser’s Edge in comparison with other popular products in the suite:

TeamDNL ranks Raiser's Edge as one of the most popular, useful, and accessible Blackbaud products.

The price point, comprehensive features, and target nonprofit size of Raiser’s Edge all make it an extremely useful platform for a wide cross-section of nonprofits.

However, it’s important to remember that any new software is an important investment for your organization and requires careful consideration. Before moving forward with Raiser’s Edge (or its newest iteration, Raiser’s Edge NXT), you’ll need to determine that it’s the right fit for your nonprofit.

To help you navigate all the product reviews out there and cut down on research time, we’ve compiled the most significant benefits and potential drawbacks you’ll need to consider.

We’ll look at the following:

  1. Pro: Nonprofits can use Raiser’s Edge for virtually all of their fundraising needs.
  2. Con: Raiser’s Edge isn’t a quick solution for inexperienced nonprofits.
  3. Pro: Raiser’s Edge is a highly customizable platform.
  4. Con: Raiser’s Edge is a long-term investment that requires additional strategy.
  5. Pro: Nonprofits can integrate matching gifts into their Raiser’s Edge platform.

Before diving into the details, we recommend bookmarking this more comprehensive before-you-buy Raiser’s Edge guide from DNL OmniMedia. Let’s get started:

Nonprofits can use Raiser's Edge for virtually all of their fundraising needs..

1. Pro: Nonprofits can use Raiser’s Edge for virtually all of their fundraising needs.

If you need expansive fundraising software, Raiser’s Edge won’t disappoint.

With features designed to improve operational efficiency, enhance donor acquisition and engagement, and of course, boost fundraising revenue, Raiser’s Edge is truly comprehensive. 

While nonprofits of all sizes can use Raiser’s Edge, its broad functionality makes it an ideal fit for nonprofits who need to store a significant amount of data and implement more complex fundraising strategies.

For instance, Raiser’s Edge can play an instrumental role in streamlining all of the following processes:

  • Data enrichment.
  • Communications and marketing.
  • Online payment processing.
  • Event management.
  • Wealth analytics and prospect research.
  • Crowdfunding and social engagement.

Of course, this also means your team should be prepared to learn about as many of these tools as possible. Take some time beforehand to consider how each member of your team will need to use the platform and what features are immediately relevant to each role. This can greatly streamline the training process.

Having an overwhelming set of fundraising resources in front of you with no idea where to start is a position no nonprofit wants to be in. To avoid that situation, make sure you’ve done your research to find out exactly what kind of fundraising software you need.

Or, seek out the help of a nonprofit technology consultant who can guide you through the implementation process and ensure you’re on track for success!

Smaller organizations might struggle to get up and running with Raiser's Edge quickly.

2. Con: Raiser’s Edge isn’t a quick solution for inexperienced nonprofits.

Because Raiser’s Edge is so multifaceted, some nonprofits have a difficult time finding their way around the product. Specifically, smaller organizations might struggle to get up and running quickly with the Raiser’s Edge platform.

However, this isn’t due to any major flaws in the software’s user-friendliness or design. Rather, it’s because Raiser’s Edge is such a comprehensive and highly-customizable platform. This can make it a difficult adjustment for organizations that have never before used a dedicated, professional-grade data and campaign management system before.

Small, local organizations that might only have a few (or no) paid employees typically rely on a mixture of more informal tools, spreadsheets, general accounting software, and word processors. Upgrading an all-in-one system is an important step in nonprofit development, but merging all those historical processes can be a strain on small teams that aren’t used to such major changes.

Typically, small organizations struggle with a few important aspects of the Raiser’s Edge system:

  • Implementation. For organizations that aren’t used to comprehensive database platforms, it can take a lot of trial and error, testing, and training to really learn the ins and outs. If your smaller nonprofits needs to get up and running with Raiser’s Edge quickly, expect at least a little frustration with the learning curve.
  • Creating queries. Raiser’s Edge provides the ability to pull information on specific groups or segments of constituents using their query tool. However, organizations with smaller donor pools might find that this feature is difficult to understand and utilize. The tool’s value becomes much more apparent as nonprofits grow.
  • Generating custom reports. While Raiser’s Edge allows organizations to run reports on virtually any metrics within their database, users at small or young organizations will likely be less familiar with the process and scope of analytics reporting.The platform offers preset reports that are certainly helpful, but small organizations will need to take the time and learn more and adjust them as needed.

Raiser’s Edge is an ideal fundraising and donor management platform for mid-sized organizations. That’s not to say that smaller nonprofits can’t find any value in it, but they are more likely to run into challenges along the way. This is especially true if they’ve never used a dedicated management system like Raiser’s Edge before.

Blackbaud has a highly competent support team who can walk you through these issues if you do encounter them. Or look for a third-party support team that specializes in Blackbaud’s suite of products. Not only can they walk you through the ins and outs of Raiser’s Edge, they can ensure all your essential integrations are up and running properly.

Raiser's Edge is one of the most customizable platforms for nonprofits.

3. Pro: Raiser’s Edge is a highly customizable platform.

For organizations who like to get under the hood of their fundraising software and design a platform that’s fully unique, Raiser’s Edge may be a good fit.

With a multitude of configurable settings and customization options, Raiser’s Edge is most useful when organizations take advantage of the ability to adapt the platform to their needs.

Let’s look at just a sampling of what your team can configure:

  • Role-based views and permissions.
  • Donor profile settings, including addressees and salutations.
  • Business rules and defaults.
  • Tables.
  • Constituent categories.
  • Fields.
  • Integrations and links to other platforms.

And that’s truly just a taste of what you can customize!

However, it’s important to understand that Raiser’s Edge configuration is not a task just anyone can try their hand at, particularly if they’ve never worked with a Blackbaud platform before.

To truly capitalize on the advantage of in-depth customization, your organization will need to work with an experienced professional. 

A web developer or nonprofit technology consultant with Blackbaud expertise can save you time, headaches, and potentially damaging mistakes. Plus, a nonprofit consultant can take the time to understand your fundraising strategy and then implement the customizations that are proven to put you on the path toward success.

When Raiser’s Edge is already such an investment, you need to go the extra mile to make sure your configurations are in line with your goals and fundraising needs. A nonprofit technology consultant can be that missing link!

Implementing Raiser's Edge typically requires additional strategy development to ensure you make the most of the platform.

4. Con: Raiser’s Edge is a long-term investment that requires additional strategy.

Comprehensive fundraising and donor management platforms like Raiser’s Edge are major investments for nonprofits; when properly implemented and customized, this software can make a huge difference for their campaign results and donor retention as they collect and use data in smarter ways.

Without an initial gameplan, however, organizations of any size can easily be overwhelmed by all these capabilities. Those that are less experienced with platforms of this scale risk not making the most of their new investment, or worse, misusing it.

You’ll most likely need to seek out some form of training and strategy support for your team as you get started with Raiser’s Edge.

While there are plenty of online and in-person Raiser’s Edge training resources offered by Blackbaud, researching all of your options can be a challenge. If you’re new to Blackbaud products more generally, just determining what type of support you need can make the implementation process even more challenging.

This master list of Blackbaud training resources covers can help alleviate some of the time you spend on research, but it’s more important that you take the time to gauge your needs before purchasing Raiser’s Edge. Consider your organization’s current software habits and your team’s levels of experience with different types of systems.

Try to determine how much and what sorts of support you’ll need and plan accordingly. For instance, for a first-time transition to a professional-grade database and management system, budget for nonprofit strategy consulting.

An expert guide can offer a personalized training plan with role-based paths, in-person coaching, and general counsel regarding using Raiser’s Edge as part of your fundraising strategy.

Nonprofits can integrate matching gifts into their Raiser's Edge platform.

5. Pro: Nonprofits can integrate matching gifts into their Raiser’s Edge platform.

Saving the best perk for last, we can’t forget that Raiser’s Edge makes it possible to seamlessly incorporate the oh-so-important matching gift process right into your fundraising software!

You already know how vital matching gifts can be to your fundraising strategy. Raiser’s Edge accounts for this by making it easy to store matching gift information within your database and use that intel to (literally) multiply your gifts. 

Within a Raiser’s Edge donor profile, you have the ability to view corporate giving data in a dedicated Matching Gifts section. All the relevant information, such as the company, match amount, and date, will be visible in one central location to make it easy to keep track of your matched funds over time.

Let’s look at a few ways you can take advantage of this pro:

  • Store donors’ employer information. You’ll have a hard time securing matching gifts if you don’t have your supporters’ employer data on file. You can request this information through event registration or donation forms, or simply reach out to donors to ask.
  • Create constituent profiles for employers. You should keep employers’ data on file in separate constituent profiles. That way, you can centralize important data such as matching gift ratios, deadlines, and eligibility requirements. Having their contact information on file also makes it easier to send them their own communications and thank-you notes for each matched gift.
  • Integrate a matching gift tool into your donation process. If you’re using Blackbaud NetCommunity as part of your Raiser’s Edge system, don’t forget to integrate Double the Donation’s easy matching gift tool on your donation confirmation pages and acknowledgement emails! Read this simple integration guide to find out how.

And if you’re a larger organization interested in implementing matching gifts into your fundraising strategy, see how 360MatchPro can help you take your efficiency to the next level through a Raiser’s Edge integration!


Raiser’s Edge is a powerful campaign management and donor database platform, and it’s provided countless organizations with game-changing features and capabilities to support their growth. Ensuring that your organization is in a good position to adopt a new tool of this scale, however, is essential.

Carefully consider your size and level of experience, and weigh these elements against the huge potential benefits of implementing Raiser’s Edge into your nonprofit’s operations.

Learn more about fundraising software by checking out these additional resources: