Why Volunteers Are the Key to Your Fundraising Strategy

Why Volunteers Are the Key to Your Fundraising Strategy

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In the nonprofit world, volunteers are often placed in a separate category from donations or revenue-generating efforts. However, the reality is that they can be a powerful driving force behind your organization’s fundraising success. After all, these dedicated individuals bring passion, credibility, and valuable connections to your cause, helping to engage donors, spread awareness, spearhead fundraising initiatives, and even unlock corporate support.

In this post, we’ll explore why volunteers are the key to unlocking your fundraising potential and how to effectively engage them for long-term growth. Specifically, we’ll cover:

When properly empowered, volunteers can transform into enthusiastic advocates and ambassadors for your cause, thereby expanding your reach and strengthening donor relationships. However, it’s crucial that you don’t overlook the potential of these individuals!

The Gap Between Volunteering & Fundraising

In many nonprofits, volunteering and fundraising are treated as completely separate entities. In fact, they’re often managed by entirely different teams with little to no overlap between them. Within this framework, volunteering is typically viewed as hands-on work—staffing events, assisting with programs, or providing administrative support—while fundraising is seen as the domain of financial contributions. However, this separation creates a missed opportunity.

The truth is that volunteering and fundraising are deeply connected, and bridging this gap can significantly enhance a nonprofit’s ability to grow and sustain its mission.

At its core, volunteering is a form of giving. While traditional fundraising focuses on monetary donations, volunteers contribute something just as valuable—their time, skills, and passions. In fact, many dedicated volunteers are among the most loyal supporters of an organization, making them prime candidates for deeper involvement in fundraising. By integrating volunteer engagement into fundraising strategies, nonprofits can cultivate stronger relationships, increase retention, and even encourage volunteers to become financial contributors over time.

Thus, reframing volunteering as a key component of development efforts allows organizations to leverage their most passionate supporters in new and impactful ways. When nonprofits stop viewing volunteering as a separate department and instead see it as a vital part of their fundraising ecosystem, they unlock new opportunities for growth, sustainability, and long-term impact.

Quantifying Volunteers’ Existing Support

Many nonprofits focus primarily on financial donations when measuring impact, but it’s important to recognize that the time and effort volunteers contribute hold significant value as well. According to Independent Sector, an hour of volunteer time is worth an estimated $33. That means if a volunteer donates 10 hours of their time, they’ve contributed the equivalent of $330 to your organization. When multiplied across an entire volunteer base, these contributions can quickly become a major asset.

Not to mention, beyond this baseline value, some volunteers can have an even greater financial impact. This is made possible through volunteer grants—or corporate programs that match employees’ volunteer hours with monetary donations to nonprofits. Many companies offer between $8 and $25 for each volunteer hour, with an average match of $15 per hour volunteered⁠—on top of the volunteer’s own estimated worth.

Regardless, here’s the bottom line: by tracking and reporting volunteer hours, nonprofits can better recognize their volunteers’ true impact and highlight these contributions in external reports and donor communications.

How To Solicit Donations From Volunteers

Often, volunteers are not just generous with their time. They’re also some of the most likely individuals to financially support the organizations they serve. According to a study by Fidelity Charitable, 66% of volunteers also donate to the nonprofits they support, and those who volunteer are twice as likely to donate as those who don’t. This makes volunteers one of the most engaged and high-potential donor segments in any fundraising strategy.

However, many nonprofits hesitate to ask volunteers for donations, fearing it might be off-putting for their supporters. However, the key is to shift the perspective. Rather than treating fundraising as a separate request, frame it as another meaningful way for volunteers to deepen their impact.

Here’s how you can do so:

1. Highlight volunteers’ holistic impact.

As you begin soliciting donations from volunteers, make it clear that your supporters’ contributions—of both time and money—are critical to your mission. However, it’s a good idea to share stories that illustrate how extending their involvement through financial donations can directly support the programs they care about.

For example, if a volunteer already gives 10 hours of their time each month, let them know that an additional financial gift (or participation in a workplace giving program) could further amplify their impact on your cause.

2. Encourage volunteer grant participation.

Many companies provide financial donations for employees who volunteer a certain number of hours. By encouraging volunteer grant participation, your team can solicit additional funds without your volunteers needing to reach into their wallets at all!

For the best results, collect employment information in event registration forms, so you know where your volunteers work. This will allow you to screen for volunteer grant eligibility and share information with your supporters to help them get started with the process.

3. Drive awareness of matching gift opportunities.

Many supporters may not be aware that their employers offer corporate giving programs that can multiply their contributions. However, studies have shown that the availability of a matching gift opportunity can drive increased gift conversion rates and average gift amounts alike.

In fact, 84% of survey participants indicate they’d be more likely to donate if a match is offered, while 1 in 3 say they’d give a larger gift if a match is applied. The results? Simply mentioning matching gifts in a fundraising appeal increases the response rate by 71% and the average donation amount by 51%.

That means incorporating matching gifts in your donation request can go a long way⁠. This is especially true for any volunteer grant-eligible donors, as there’s a high chance the company will offer both types of programs.

3. Enlist personalized asks based on engagement.

One of the most effective ways to ask volunteers for donations is by making the request feel personal, relevant, and tied to their level of engagement. Volunteers are deeply invested in your organization, and they’ve already demonstrated their commitment through their time and effort. So, when asking them to contribute financially, it’s important to recognize their unique relationship with your cause and tailor your request to reflect their involvement.

For example, a volunteer who spends significant time working directly with beneficiaries might be more inclined to give if the request highlights how their donation can make a direct impact on the programs they’re involved in. You could say something like:

“You’ve seen firsthand how our after-school tutoring program has already made such a difference in these kids’ lives. A donation of $50 would allow us to provide books and materials for 10 more students this year. Would you consider supporting us in this way?”

This personal connection reinforces their importance to the organization and shows them exactly how their financial contribution will further the cause they already care about deeply.

4. Make giving easy.

When asking volunteers to donate, it’s crucial to ensure that the entire process is simple, quick, and hassle-free. The easier you make it for them to contribute, the more likely they are to follow through with their support.

Volunteers are already deeply committed to your mission, but the added step of making a financial donation shouldn’t feel burdensome or confusing. Here’s how you can streamline the donation process and make giving as easy as possible:

  • Offer Multiple Giving Channels ⁠— Not everyone prefers to give in the same way, so it’s essential to offer a variety of donation options. Popular options include online donation forms, mobile giving, recurring donations, direct mail, and more.
  • Simplify the Donation Process ⁠— The donation process itself should require as little effort as possible. Streamlining your forms and offering quick payment options (like Apple Pay, Google Pay, or PayPal) can go a long way.
  • Make the Call to Action Clear and Compelling ⁠— Use clear, action-oriented language to drive donations in your appeals. Establish a sense of urgency, and don’t forget to showcase the impact of the donation.
  • Send Personalized Reminders ⁠— Sometimes, volunteers simply need a gentle nudge to remind them about donation opportunities. Send personalized emails or text messages that gently remind them how their time has already made a difference and encourage them to contribute financially.

By making the donation experience smooth and seamless, you increase the likelihood that volunteers will continue to contribute, both with their time and financially, allowing them to feel even more connected and invested in your mission.

Drive more volunteer support and fundraising success with Double the Donation Volunteering.

Volunteers as Fundraising Team Members

In addition to giving to your organization directly, volunteers can also support your revenue-generation efforts in other ways⁠—such as by taking on a fundraising role themselves. Because they already believe in your mission, they make passionate advocates who can inspire others to give.

There are several ways that they can do so. These include:

1. Peer-to-Peer Fundraisers and Ambassadors

One of the most powerful ways volunteers can contribute to fundraising is through peer-to-peer fundraising—where they use their personal networks to raise funds on your behalf. Whether it’s hosting a birthday fundraiser on social media, participating in a charity run, or creating their own campaign page, volunteers can help bring in new donors who might not have otherwise engaged with your organization.

Since 92% of people trust recommendations from friends and family over other types of marketing, volunteer-led fundraising efforts can have a significant impact.

2. Event Planning and Execution

Many fundraising events wouldn’t be possible without volunteers. From galas and auctions to walkathons and community fundraisers, volunteers play a key role in organizing logistics, securing sponsorships, and facilitating the event.

3. Corporate and Community Outreach

Volunteers often have valuable professional and personal connections that can help secure donations, sponsorships, and in-kind contributions. Encouraging volunteers to reach out to their employers, local businesses, or community groups can lead to new fundraising opportunities.

4. Board and Committee Fundraising

Some of the most engaged volunteers serve on nonprofit boards or fundraising committees, where their primary role includes securing financial support for the organization. These volunteers often leverage their networks to bring in major gifts, introduce potential donors, and advocate for the nonprofit at key events.

Empowering these volunteers with clear goals and resources can significantly enhance fundraising and engagement efforts.

By positioning volunteers as an integral part of your fundraising team, you tap into a dedicated group of advocates who are eager to help your organization succeed. When given the right tools and encouragement, volunteers can drive fundraising success in ways that go far beyond financial contributions alone.

Communicating the Financial Value of Volunteers to Stakeholders

While it’s easy for nonprofit leaders and board members to see the impact of financial donors, the value of volunteers is often harder to quantify. Unlike direct monetary contributions, volunteer efforts don’t always have a clear return on investment (ROI), making it more challenging to communicate their significance to stakeholders.

However, with the right approach, nonprofits can effectively showcase the financial and operational value of volunteers, reinforcing their role as a critical asset in organizational success.

1. Calculating Cost Savings and Increased Efficiency

While volunteers may or may not contribute financially to your cause, it’s a good idea to track the ways in which they help reduce costs and increase efficiency within your organization. As you do so, consider these key questions:

  • How many staff positions or outsourced services are supplemented by volunteer support?
  • What expenses are saved by having volunteers assist with administrative tasks, event planning, or program delivery?
  • How much additional revenue is generated through volunteer-led fundraising initiatives?

By gathering and presenting this data, nonprofit leaders can better understand and appreciate the economic benefits of volunteer contributions.

2. Tracking Corporate Volunteering Metrics

Corporate volunteering programs offer nonprofits a powerful way to enhance their volunteer efforts and drive additional funding. However, the true financial value of these volunteer hours is often overlooked or underreported.

By tracking corporate volunteering metrics, nonprofits can not only quantify the value of volunteer time but also demonstrate how corporate partnerships amplify their fundraising efforts.

This might include:

  • Number of volunteer hours logged through corporate volunteer programs
  • Amount of funding received through employee volunteer grant programs
  • Average amount of funding per hour contributed through volunteer grants
  • Percentage of supporters eligible for corporate volunteer programs
  • Number of corporate partners offering support through volunteer programs

Tracking these metrics and more allows you to present the breadth of corporate involvement in your nonprofit’s activities. Having the right data at your fingertips allows you to paint a clear picture for stakeholders of the far-reaching impact corporate volunteerism has on your nonprofit.

3. Showcasing Volunteer-Driven Outcomes

While financial numbers are essential, nonprofit decision-makers also need to see the real-world impact of volunteers on their cause. Highlighting success stories, testimonials, and case studies can help bring these contributions to life⁠—not to mention inspire others to get involved.

Examples might include:

  • A volunteer tutor helping students improve their literacy rates.
  • A team of volunteers serving hundreds of meals at a food bank.
  • An individual securing thousands of dollars through peer-to-peer fundraising efforts.

Communicating the financial value of volunteers requires a combination of data-driven insights and creative storytelling.

By connecting volunteer efforts to tangible outcomes, nonprofits can create a more compelling case for investing in ongoing volunteer engagement. That means ensuring that leadership, donors, and stakeholders fully recognize the indispensable role that volunteers play in driving the organization’s success.

Bridging the Divide With Employee Volunteering Programs

Employee volunteering programs offer a unique opportunity for nonprofits to merge volunteerism and fundraising, creating a powerful cycle of support. To fully bridge the divide, nonprofits should take a holistic approach that encourages engagement on multiple levels.

Here’s how you can do so:

  • Ask volunteers to donate (and get their gifts matched). Volunteers already believe in your mission—they give their time, skills, and effort to help your nonprofit succeed. However, organizations often miss out on the opportunity to ask volunteers to also contribute financially. Plus, their donations can have an even greater impact if they work for a company with a matching gift program!
  • Ask donors to volunteer (and get their time matched). Just as volunteers are ideal donor prospects, donors are also great volunteer prospects. Many donors already feel a sense of investment in your cause, but actively engaging them as volunteers can deepen their connection and increase their lifetime value as supporters. Not to mention, they may qualify for volunteer grant programs to help increase their impact overall.

By strategically leveraging these corporate philanthropy programs, nonprofits can strengthen donor engagement, maximize financial contributions, and elevate the role of volunteerism within their development efforts.

For internal stakeholders, doing so can help ensure that volunteer coordinators have a seat at the table in development and strategic planning discussions. When volunteers are recognized as a direct source of revenue—both through the work they do and the funding they unlock—organizations are more likely to invest in volunteer engagement and retention.

The key is to actively connect the dots—turning volunteers into donors, donors into volunteers, and every hour of service into tangible financial support.

Next Steps & Additional Resources

Volunteers are more than just mission helpers; they’re the driving force behind many successful fundraising efforts. By empowering them with the right tools and fostering a strong sense of community, you can turn their passion into powerful fundraising results.

In other words, investing in your volunteers is investing in the future of your cause. When you prioritize volunteer engagement, you create a ripple effect of support that extends far beyond a single interaction—ensuring long-term sustainability and meaningful impact.

The bottom line? Don’t overlook your volunteers when it comes to developing a strong fundraising strategy. You won’t regret it!

For more information about volunteerism, fundraising, and beyond, check out these additional recommended resources: 

Drive more volunteer support and fundraising success with Double the Donation Volunteering.

15 Member Engagement Strategies for Growing Associations

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Picture this: a new member joins your association, signs up for your mailing list, and attends your major annual conference. However, you don’t hear from them again until it’s time for next year’s event. With few activities between events, members eventually drop off, leaving your association inactive and with declining membership.

Avoid this scenario by keeping your members engaged all year round. With the right strategies and software, you can connect with new members and cultivate an active, loyal membership base.

To help your association build and maintain its community, this guide will explore top member engagement strategies. But first, let’s explore exactly what member engagement is.

Keep your members engaged all year long with an online community. Check our top association software for connecting with members online. Discover Tradewing.

What is member engagement?

The trade and association experts at Tradewing define member engagement as: “all the ways members interact with your association. When members attend events, comment on your blog posts, or message one another, they’re engaging with your association.”

Essentially, any activity or content your association provides members is an opportunity for engagement. When members engage with your association, they can expand their professional skills, make connections, and enrich your community.

Why is member engagement important?

Associations with engaged membership bases have dedicated communities they can count on to generate revenue, attend events, and spread positive word-of-mouth marketing. Specifically, by engaging members, your association can improve its:

  • Value offering. Ultimately, your association’s membership benefits are engagement activities and content. Finding new ways to engage your members improves your offerings and increases your membership’s value.
  • Retention. When members enjoy interfacing with your content and participating in activities, they are more likely to continue doing so in the future. Building relationships with your members and providing them with value can boost renewal rates and fight member lapse.
  • Recruitment. An engaged membership base is one of your strongest recruiting tools. Members who are connected to your association are more likely to recommend joining to their friends, family, and colleagues, boosting your member acquisition potential.

When your members are engaged, your association does what it set out to do: provide resources and opportunities to professionals in your field. By expanding your offerings and improving the membership experience, you can build a passionate community of talented individuals ready to help, educate, and uplift one another.

15 Member Engagement Strategies

1. Build and maintain an online community.

Many associations host just a handful of in-person gatherings a year. While these events are valuable, members may feel disengaged in between them.

Keep your community connected to your association and provide valuable benefits year-round by building an active online community. Invest in a community engagement platform where members can message one another and engage with your association online.

Community engagement platforms create social media-like microsites just for your members. Using this tool, you can engage members by:

  • Posting a range of content. Share research reports, opinion pieces, analysis videos, and other interesting content on your community platform. This gives members exclusive access to your high-value content and the opportunity to discuss it with other members.
  • Encouraging conversation. Your online community platform gives members the ability to freely network with one another in a casual, low-stress environment. Encourage members to make these connections by posting conversation starters, like open questions and debate topics. For example, you might ask members what is one thing they wish they knew when first entering your industry or their thoughts on a new trend in your sector.
  • Hosting virtual events. For members who can’t attend in-person events or wish to attend more events, you can meet their needs by hosting virtual gatherings through your engagement platform. These might be lectures or workshops hosted by a guest speaker or casual coffee hours where attendees can set the tone of the conversations.

If you’re looking for a community engagement platform, we recommend Tradewing, our favorite provider for trade and professional associations.

Looking for software that can maximize your member engagement? Discover our favorite online community platform, Tradewing. Explore Tradewing.

2. Promote relevant sponsor content.

Sponsors provide the funding your association needs to host major events, plan innovative activities, and provide a quality membership experience. As such, it’s easy to think of sponsors as merely a funding source rather than a potential value add for members.

Rather than viewing sponsored content as something your members would need to flip past in a brochure or scroll through online, cultivate relationships with sponsors who bring products and services that genuinely benefit your members.

An example of a sponsor post on an association website.

To cultivate mutually beneficial relationships with sponsors that help boost member engagement, be sure to:

  • Consider your value alignment. Don’t simply partner with any organization that offers you money. Instead, consider each sponsor’s values and business goals and if they align with your association’s. For example, an association for high school teachers could benefit members by partnering with sponsors dedicated to education, like a textbook publisher.
  • Provide adequate sponsorship tools. Enable sponsors to get their content in front of members meaningfully without interfering with your other offerings. For instance, you might create a dedicated space in your online community for sponsored content and encourage sponsors to create profiles but disallow them from directly messaging members.
  • Set clear expectations. The key to a successful sponsorship deal is ensuring everyone understands what is expected of them and what they can gain from the partnership. Discuss how sponsors should engage with members to provide useful offerings without pushing their advertisements too heavily.

To brainstorm potential sponsors, survey your members about the types of products and surveys they would be interested in. This exercise can help you identify sponsors your members are interested in engaging with, benefiting both your members and business partners.

3. Keep your content up-to-date.

Members are more likely to engage with content that provides timely insight into relevant happenings in your industry. Ensure your content is valuable and up-to-date with current trends by:

  • Subscribing to industry publications. Peruse news publications, research journals, and other trusted news sources for your field. Read up on what professionals in your field are experiencing in their day-to-day lives, and consider how you can create content that speaks to them. For instance, you might discover that AI implementation is a major concern in your industry and publish a blog post about the ethics of AI and how members can use it to their advantage.
  • Attending conferences. Check in with other association leaders and industry experts by attending major conferences in your field. These are opportunities to promote your offerings and learn insights from others. For example, you might compare your membership sales pitch to a similar association’s or attend a workshop about the future of your sector.
  • Bringing in external experts. Provide members with additional value and expand your offerings by inviting outside experts to speak to your members. You might ask them to write blog content, attend an event as a speaker, or host a Q&A with your members.

When you create new, valuable content, you can use it to not only engage your current member base but also recruit new members. Ensure all content is optimized for search engines so pieces available to the general public can easily discover and engage with it.

4. Implement gamification.

Do you know anyone addicted to daily apps like Duolingo? These platforms keep users engaged by turning their content into a game. For instance, rather than simply taking language lessons, Duolingo users are challenged to earn points, compete against one another, and rank up in exclusive leagues.

This concept is known as gamification, and it can encourage your users to continually check in with your association. Use your association and community management software to gamify your member experience with features like:

  • Leaderboards
  • Point systems
  • Badges
  • Daily challenges

An example of gamification.

For many associations, the only reward for gamification-related activities is personal satisfaction, but some have tangible benefits. For instance, if members earn a certain number of points by participating in your community, you might award them a discount on your merchandise store or a ticket for an upcoming event.

5. Identify at-risk members.

The best way to prevent member lapse and keep engagement high is to spot members at risk of leaving. Follow these steps to pinpoint low-engagement members and bring them back into your community:

  • Identify at-risk markers. Use your community engagement tools to monitor member behavior and spot trends in lapsed members. For instance, you might notice members leave after completing a certain number of education courses or that lapsed members’ posting rate significantly decreases before their departure.
  • Send a re-engagement message. This message should include interesting content, a low-effort ask that encourages engagement, or a sense of urgency. For example, you might send an email with a subject line like, “Our community misses you!” with an attached message sharing highlights from your community and links to popular discussion posts.
  • Monitor engagement. After reaching out to an at-risk member, continue to monitor their engagement. If they respond positively, keep up your efforts until they resume normal engagement. If they do lapse, ask them to complete an exit survey so you can better understand their reasons for leaving.

Be aware that some of your members may be content with attending a handful of in-person events and otherwise not participating in your online community. However, if a previously active member suddenly misses their first membership renewal deadline, that is a strong cause to reach out and begin re-engagement efforts.

6. Launch a mentorship program.

New members may feel overwhelmed when they first join your association. Ensure they feel welcome and give them an opportunity to connect with your community by launching a mentorship program.

In this initiative, established members can volunteer to serve as mentors. They will guide new members assigned to them by reaching out via email or your community platform to share insights on engaging with your community.

Primarily, mentors can help new members start their networking journeys. They might facilitate introductions at events or share tips on navigating your member directory to find individuals with similar interests.

7. Use event engagement tools.

Online events allow your community to come together from the comfort of their own homes. However, it’s easy to become disengaged with webinars and lectures where the audience is expected to sit quietly and observe.

You can make your virtual events more valuable and connect with your members by using your event software’s engagement tools, such as:

A screenshot of an association virtual event.

  • Audience chat. Let members speak to one another during your event through a live text chat. Have active moderators there to answer audience questions, pose discussion topics, and ensure conversations are appropriate.
  • Polls and surveys. Make your audience a part of your events by issuing interactive polls and surveys. For example, a speaker might ask your audience how familiar they are with a specific topic to gauge knowledge levels or prove a point about general awareness.
  • Break-out rooms. Enable attendees to chat with one another by putting them in break-out rooms. This feature is particularly effective for associations hosting courses with live instructors, as it allows learners to work together and share their thoughts with others.

When researching event tools, consider looking for a community engagement platform with event hosting tools. While dedicated event software is likely to be more robust, associations on a budget can save money by buying a bundled platform.

8. Design an onboarding process.

Help new members start their experience with your association off on the right foot with an onboarding process. Onboarding can be as simple as an email cadence that introduces your association, highlights new content, and invites members to check out popular features.

For example, your first introductory email might provide background on your association’s mission and prompt members to join your online community by completing their member profiles. Then, a follow-up email would highlight popular offerings, such as your educational courses, and explain how to get involved. The next message after that might share links to popular new content, and so on.

9. Promote user-generated content.

Your association’s team works hard, but ultimately, between research, writing, and video production, they can only produce so much content. To ensure your members have a continual stream of content to engage with, empower them to create content themselves.

User-generated content is how popular social media sites thrive.  For instance, LinkedIn’s team relies on its user base to create and share content with other users.

Inspire your members to create user-generated content, like:

  • Blog posts
  • Reviews
  • Photographs
  • Videos
  • Discussion questions

You can encourage user-generated content by maintaining an online community inviting members to post their creations, comment positively on original content, and even spotlight high-value content in your newsletter.

10. Practice member appreciation.

Businesses thank customers for purchasing their products and services, and your association should do the same for its members. When members renew their memberships, attend an event, or hit a membership milestone, thank them for participating in your community.

A few ways you can show your appreciation include:

  • Free merchandise. Send members gifts of branded merchandise on special occasions. For instance, you might send gifts as part of new member welcome kits, when members hit membership anniversaries, during holidays, and to promote upcoming major events at your association.
  • Member spotlights. Build social proof and appreciate your members simultaneously with member spotlights. Select highly engaged members and ask them to share a quote or two about their experience with your association. Then, feature their stories and photos in your newsletter, online community, social media, or website to celebrate them publicly.
  • eCards. Make appreciation fast and memorable with eCards. Design custom eCards to show appreciation for big and small events, from buying your merchandise or completing a credential course to being a member for five years straight.

An eCard celebrating a member's anniversary.

By showing appreciation, you communicate to members that you care about their experiences and encourage them to continue engaging with your offerings.

11. Host a range of activities.

Expanding your benefits can engage your current membership base and improve your value offering. The more activities you offer, the more opportunities members will have to engage with your association. Additionally, providing a range of content allows you to appeal to various audiences, growing your membership base.

For instance, you might offer:

  • In-person events
  • Virtual events
  • Educational courses
  • Webinars
  • Lectures
  • Workshops
  • Written content
  • Videos

When it comes to the topics your content covers, stay focused on your association’s main purpose. Avoid stretching yourself too thin or covering topics outside your expertise simply because they’re popular. Sticking to your association’s mission ensures that you will produce varied and valuable content.

12. Personalize the member experience.

Provide members with content they want to engage with by customizing their experiences based on their interests.

Leverage member management tools with algorithms and AI features that can analyze members’ past engagement to recommend content. For instance, after a member finishes an educational course, you might start promoting the next one in the series or suggest they attend an upcoming webinar on the same topic.

You can also personalize the membership experience through your messaging strategy. Segment members based on shared characteristics, such as career levels or professional interests. Then, create unique messaging cadences for each group to ensure they receive content relevant to them.

For example, you might create a member segment of individuals looking to break into your field. For these members, send them updates to your job board, invitations to networking events, and skill training workshops. In contrast, to senior members, you might still promote networking events but also articles about recent developments in your field and calls to join your mentorship program to welcome new members.

13. Offer volunteer opportunities.

Some already engaged members may be interested in getting even more involved with your association. For these motivated members, deepen their engagement by asking them to consider volunteering at your association.

Talk with interested association members to determine how they can best lend their skills. For example, members with strong communication skills might help create marketing materials, while those who speak other languages might be willing to do translation work.

14. Maintain a job board.

Ultimately, individuals join trade and professional associations to advance their career prospects. For many, this involves finding new employment opportunities. Engage these members by providing a curated job board.

While job hosting websites like Indeed and LinkedIn have their uses, they can be difficult to navigate or even host scam opportunities. By maintaining a job board of reliable positions at trusted businesses, you can help your members find secure employment.

Use your engagement platform to host your job board and promote new postings. For example, you might enable members to subscribe to your job board to receive alerts when new opportunities go live.

15. Collect member feedback.

If you’re unsure why members aren’t engaging with your association or what programming they would like to engage with, simply ask them. Send out surveys asking members about their experiences with your association. For example, you might ask:

  • What programs and content have you participated in over the last six months?
  • Were these programs and content easy to engage with? Why or why not?
  • How did you become aware of these programs and content?
  • What type of content would you like to see from our association?
  • What prevents you from accessing your benefits?

The responses can provide insight into your members’ specific interests, goals, and challenges regarding engagement. For instance, you might discover that members simply aren’t aware of new engagement opportunities or that they would prefer activities they can complete in a short time period to accommodate their busy schedules.

Our Favorite Member Engagement Tool: Tradewing

Maintaining an active online community is our top member engagement strategy. To implement this strategy, you’ll need a member engagement and community hosting tool. Our recommended platform for professional and trade associations is Tradewing.

Built for small and growing associations, Tradewing is an out-of-the-box ready online community engagement platform. By investing in Tradewing, your association will have access to a host of community management tools, including:

A screenshot of Tradewing's home page.

  • Online engagement platform. Tradewing provides associations with a social media-like microsite where members can connect. While some small associations may opt to host their communities on social media, Tradewing provides a secure and professional where the focus will be solely on your association.
  • Member analytics. Track how your members are engaging with your association. Dive into individual members’ engagement histories or get overviews of your entire community to identify trends in member behavior.
  • Event hosting. Save money by hosting your events through Tradewing rather than investing in a separate event management tool. Promote and launch virtual events on the same platform to keep members focused and make attending easy.
  • Sponsorship engagement tools. Sponsors are a core part of your association’s community. Provide them with the tools they need to connect with your members, promote their offerings, and have a valuable experience with your association.
  • Association integrations. Tradewing has an association management component. However, thanks to its numerous integrations, organizations solely interested in the online community software aspect can still use Tradewing. Plug Tradewing into your association’s tech stack to get your online community up and running in minutes.

Tradewing is the ideal community engagement platform for associations looking for a fast, user-friendly solution. Avoid the hassle of extensive development and high subscription costs with a platform that fits your association’s needs.

More Member Engagement Resources

By engaging your members, your association can retain them long-term and build a thriving community that attracts more supporters and establishes your organization as an industry leader. To raise your engagement rates, assess your membership base and consider which of our top engagement strategies will likely resonate with your audience.

For more help engaging your members and keeping your association organized, check out these resources:

When it comes to member engagement, Tradewing is the top platform for associations. Discover how Tradewing can help your association build a thriving online community. Demo Tradewing.

Tips for Tracking and Pursuing Corporate Giving Opportunties

Tips for Tracking & Pursuing Corporate Giving Opportunities

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Corporate giving can be a game-changer for nonprofits and businesses alike. Whether you’re seeking grants, sponsorships, or matching gifts, tracking and pursuing corporate giving opportunities requires strategy, persistence, and organization.

With companies increasingly prioritizing social impact, there are more chances than ever to secure funding and build long-term partnerships. In this post, we’ll share key tips to help you effectively identify, track, and pursue corporate giving programs within your network, ensuring your organization maximizes its fundraising potential.

Specifically, we’ll cover the following practices:

  1. Form a consolidated corporate giving team.
  2. Stay informed about corporate philanthropy.
  3. Enlist a comprehensive CRM system.
  4. Consider a corporate giving tool like Double the Donation.
  5. Leverage supporter employment information.
  6. Encourage workplace giving participation among supporters.
  7. Rally employees as corporate giving ambassadors.
  8. Segment and personalize corporate giving outreach.
  9. Develop corporate sponsorship proposals.
  10. Network with corporate partners.
  11. Track program deadlines and requirements.
  12. Analyze corporate giving data.

Ready to make the most of corporate giving for your cause? Let’s dive in with our first expert tip.

1. Form a consolidated corporate giving team.

When it comes to corporate giving, a major problem that many causes face centers on who’s in charge of managing this funding stream. Many nonprofits ultimately find that no one is handling it, while others struggle with a splintered approach across the departments of marketing, annual giving, volunteering, and more.

To overcome this challenge and pursue corporate giving opportunities more effectively, each organization should establish a dedicated team (or have a plan for sharing insights across teams). Having a consolidated corporate giving team—whether it’s a small group of dedicated staff members or a cross-functional committee—helps streamline communication and coordination. This group can be responsible for researching and communicating about workplace giving programs, building relationships with potential corporate partners, and managing application processes for grants and sponsorships.

By centralizing these efforts, nonprofits can avoid duplication, stay organized, and ensure consistency in outreach and external messaging.

Get started! Building a team is the first step in developing a workplace giving roadmap. Access the free guide to kick off your efforts.

2. Stay informed about corporate philanthropy.

The corporate giving landscape is constantly evolving, with companies adjusting their philanthropic priorities, launching new giving programs, and shifting focus based on social, economic, and industry trends. Nonprofits that stay informed about these changes are better positioned to identify and seize corporate giving opportunities.

Trends regarding corporate giving opportunities

To remain current, nonprofits should regularly research corporate giving programs, review annual CSR reports, and subscribe to industry newsletters (like Double the Donation’s!) or philanthropy-focused publications. By staying informed and proactive, nonprofits can align their fundraising strategies with corporate giving trends, ensuring they don’t miss out on valuable funding and partnership opportunities.

📚 Recommended Reading: Top Trends in Corporate Philanthropy: How to Tap In

3. Enlist a comprehensive CRM system.

Managing corporate giving opportunities requires organization, follow-up, and strategic relationship-building. A constituent relationship management (or CRM) system can help nonprofits track interactions, manage donor data, and streamline corporate fundraising efforts.

Sample CRM with corporate giving opportunity.

After all, a robust CRM system allows nonprofits to store detailed information about corporate partners, including past donations, grant application statuses, key contacts, and communication history. By centralizing this data, organizations can maintain consistency in outreach, ensure timely follow-ups, and build stronger, long-term relationships with corporate donors.

Additionally, many CRM platforms offer automation tools that can send reminders for application deadlines, generate reports on fundraising progress, and segment corporate donors based on giving patterns. This helps nonprofits personalize engagement strategies and identify which companies are most likely to renew or increase their contributions. Plus, Double the Donation integrates with most leading CRMs to streamline workplace giving outreach and raise more through programs like matching gifts and volunteer grants! This means donation records from your CRM can flow over into your Double the Donation account so you can automate workplace giving emails and more.

Check out our recommended partner platforms to find the right solution for your team!

4. Consider a corporate giving tool like Double the Donation.

Managing corporate giving programs on your own can be complex and time-consuming. That’s where specialized solutions like Double the Donation come in, helping nonprofits maximize corporate giving contributions with little to no added effort.

Track and pursue corporate giving opportunities with Double the Donation's corporate giving tools.

Double the Donation provides tools that allow nonprofits to easily identify and track corporate giving opportunities like matching gifts, volunteer incentives, corporate sponsorships, and more. Many employees are eligible for these company-sponsored giving programs, but they often don’t realize it. With a tool like Double the Donation, organizations can automate the process by identifying donors who work for companies with the programs, guiding them through the engagement process, and increasing the likelihood of receiving additional corporate funds.

💡 See how other organizations are benefitting from Double the Donation. Check out our free case study compilation!

Track and pursue corporate giving opportunities with Double the Donation's database.

5. Leverage donor employment information.

One of the most effective yet often overlooked ways to maximize corporate giving is by leveraging your supporters’ employment information. Many companies offer matching gifts, volunteer grants, and other workplace giving initiatives⁠—not to mention broader partnership opportunities⁠—but nonprofits can only take advantage of these programs if they know where their donors work.

Therefore, start by collecting employment details during the engagement process. It can be as simple as adding an optional field to donation or registration forms asking for the name of the individual’s employer. Once employment data is gathered, nonprofits can identify corporate giving opportunities that they (or their donors) may be eligible for.

Uncover corporate giving opportunities with a data append service

By proactively tracking and utilizing donor employment information, nonprofits can unlock additional funding, strengthen corporate relationships, and encourage donors to maximize their impact through workplace giving programs.

📚 Recommended Reading: Driving Value with Employer Data Throughout the Supporter Lifecycle

6. Encourage workplace giving participation among supporters.

The #1 reason why workplace giving programs go unutilized is that eligible employees have never been made aware of the opportunities. The solution? Strategic marketing. After all, nonprofits can maximize corporate giving by actively educating and encouraging their supporters to participate in the programs.

Start by raising awareness through email campaigns, social media posts, and website resources that explain workplace giving options. Highlight the impact of these programs—such as how a single matching gift can double a donor’s contribution or how a volunteer grant can turn hours of service into financial support for your cause.

Tracking and identifying corporate giving opportunities with matching gift emails

By actively promoting and simplifying workplace giving participation, nonprofits can unlock additional funding while deepening engagement with their donor community.

Ready to supercharge your efforts? Download the free guide to Developing a Workplace Giving Plan.

7. Rally employees as corporate giving ambassadors.

One of the most effective ways to strengthen corporate partnerships and maximize giving opportunities is by empowering employees to act as ambassadors for your nonprofit within their workplaces. After all, supporters who are passionate about your cause can be key advocates, helping introduce and promote corporate giving programs from within their companies.

Here’s how:

  • Employees can advocate to leadership for new giving programs. A staff member proposes new corporate giving programs by highlighting their benefits. For example, enhancing the company’s reputation, boosting employee engagement, and supporting community needs. The individual can present research, share success stories, and build a case for why leadership should invest in a new charitable initiative, such as a one-off matching gift program.
  • Employees can raise staff awareness of existing programs. Employees can spread the word through internal communication channels, host informational sessions, and encourage colleagues to participate in available workplace giving programs.
  • Employees can connect your team with the appropriate contacts. Employees who are passionate about a cause can act as a bridge between their company and a nonprofit they support. The individual can introduce nonprofit representatives to key decision-makers, such as corporate social responsibility teams or HR managers, to facilitate potential partnerships. Plus, supporters may even be in leadership positions where they help guide some of those giving decisions and could help you secure in-kind gifts, grants, and more!

In order to support corporate ambassadors as best you can, be sure to provide them with resources such as email templates, informational materials, and essential talking points.

By rallying employees as corporate giving ambassadors, nonprofits can build stronger relationships with businesses, expand their network of corporate donors, and increase overall fundraising success.

Find out how your supporters can advocate for corporate giving programs with this guide. Then, forward the link to a donor ready to rally for philanthropy on your behalf!

8. Segment and personalize corporate giving outreach.

A one-size-fits-all approach to corporate giving rarely yields the best results. To maximize corporate fundraising success, nonprofits should segment their outreach and personalize communications based on the type of corporate prospect, past engagement, and giving potential.

Start by categorizing corporate partners into different segments, such as:

  • Existing corporate donors – Companies that have previously contributed through sponsorships, grants, or matching gifts.
  • Potential corporate partners – Businesses that align with your mission but have not yet engaged.
  • Employee-supported companies – Organizations where your donors or volunteers work, making them strong prospects for workplace giving.

Once segmented, tailor your outreach to each group. For existing donors, express gratitude and highlight the impact of their previous support while introducing new opportunities for continued engagement. On the other hand, for new prospects, focus on aligning their corporate social responsibility (CSR) goals with your nonprofit’s mission and demonstrating potential impact. Meanwhile, for employee-supported companies, encourage supporters to advocate for your cause internally, whether by requesting matching gifts or nominating your nonprofit for corporate giving programs.

Using personalized messaging, such as addressing key decision-makers by name and referencing their company’s past philanthropic efforts, can also make a significant difference in response rates. CRM systems and corporate giving tools can help automate segmentation and personalization, ensuring outreach is both strategic and impactful.

Kick off your outreach efforts with these Templates for Requesting Corporate Sponsorships.

9. Develop corporate sponsorship proposals.

A well-crafted corporate sponsorship proposal is a powerful tool for securing corporate support. Nonprofits that develop clear, compelling, and tailored proposals are better positioned to attract sponsorships from companies that align with their mission and values.

When creating a corporate sponsorship proposal, start by clearly outlining the benefits for the company. Highlight the visibility and marketing opportunities they’ll receive in exchange for their support, such as branding on materials, social media mentions, and recognition at key events. Make it clear how the sponsorship will help the company meet its own corporate social responsibility goals and connect with its target audience.

Next, be specific about how the sponsorship funds will be used. Show the company exactly what their investment will support, whether it’s funding a specific program, event, or initiative. Provide data and examples to demonstrate the potential impact of their contribution, helping them see the value of being associated with your nonprofit’s work.

From there, you’ll want to personalize the proposal based on the company’s values, past giving history, and any known interests. For example, if a company has a strong focus on environmental sustainability, highlight how your programs support green initiatives. Demonstrating that you’ve done your research will show companies that you understand their priorities and are offering a mutually beneficial partnership.

📚 Recommended Reading: How to Write a Statement of Need for Grants [With Template]

10. Network with corporate partners.

Building and nurturing relationships with corporate partners goes beyond just securing funding—it’s about creating long-term, mutually beneficial partnerships. Networking with corporate partners can open the door to new opportunities, including sponsorships, employee engagement programs, and collaborative events.

Start by attending industry events, conferences, and local business networking meetings. These gatherings provide valuable opportunities to connect with decision-makers and CSR representatives from companies that could be potential corporate partners. Be prepared with an elevator pitch that succinctly explains your nonprofit’s mission, impact, and how corporate partnerships can enhance their own CSR goals.

In addition to in-person events, leverage social media platforms like LinkedIn to connect with corporate leaders and CSR professionals. Engage with their content, share updates about your nonprofit’s achievements, and build rapport before directly reaching out to propose specific partnership opportunities.

Once a connection is established, it’s important to nurture the relationship over time. Keep potential corporate partners informed about your nonprofit’s latest projects, successes, and opportunities for collaboration. Regular communication, whether through email newsletters or informal check-ins, helps keep your nonprofit top of mind for future giving opportunities.

Double the Donation can help uncover top corporate partnership opportunities. Find out how with this guide!

11. Track program deadlines and requirements.

One of the most crucial steps in successfully securing corporate giving opportunities is staying on top of deadlines and application requirements for various corporate giving programs, grants, and sponsorships. Missing a deadline or submitting incomplete applications can result in missed opportunities and a potential loss of funding.

To effectively manage these timelines, create a centralized tracking system to monitor the specific deadlines for each corporate program. This could be a simple spreadsheet, a shared Google calendar, or a dedicated section in your nonprofit’s CRM system. Make sure to include important dates such as application submission deadlines, reporting deadlines for past grants, and the announcement of new funding cycles.

In addition to tracking deadlines, it’s essential to thoroughly understand the requirements for each program. Corporate giving programs often have unique guidelines—such as eligibility criteria, specific documentation, or preferred formats for proposals and reports. Keep a detailed record of these requirements and ensure that your team is aligned and prepared to meet them.

💡 Learn how Double the Donation’s corporate giving database can help!

12. Analyze corporate giving data.

To truly maximize corporate giving opportunities, nonprofits must go beyond simply tracking donations—they need to analyze corporate giving data to identify trends, assess the effectiveness of their strategies, and make data-driven decisions moving forward. Understanding which corporate partners are most engaged, which types of giving programs yield the highest returns, and where there is room for improvement can help optimize future fundraising efforts.

Start by regularly reviewing your donor database and CRM system to track key metrics such as the total amount of corporate donations, the frequency of contributions, and the impact of matching gifts or volunteer grants. Pay attention to patterns such as which industries or company sizes tend to give more or which types of programs (matching gifts, event sponsorships, etc.) are more successful for your nonprofit.

Regularly evaluate the effectiveness of your outreach strategies by analyzing response rates to proposals, engagement levels with corporate partners, and the return on investment (ROI) for specific campaigns or programs. If certain strategies aren’t yielding results, use this data to adjust your approach—whether that’s revising your proposals, refining your messaging, or targeting different types of companies.

By consistently analyzing corporate giving data, nonprofits can fine-tune their fundraising strategies, build stronger relationships with corporate partners, and ensure that their time and resources are being used as effectively as possible. Data-driven decisions enable nonprofits to be more strategic and proactive, increasing the likelihood of securing corporate support and maximizing the impact of each partnership.

Start by tracking and analyzing matching gift data! This guide is here to help: Matching Gift Reporting | Actionable Metrics & Reports

Wrapping up, next steps & additional resources

Successfully navigating corporate giving opportunities takes effort, but with the right approach, it can yield significant rewards. By incorporating the above strategies in your corporate giving efforts, you can increase your chances of securing companies’ support.

Remember, building strong relationships and demonstrating impact are key to long-term success. Start implementing these practices today and open new doors for funding and collaboration that can drive your mission forward.

Looking to learn more about corporate giving opportunities for your organization? Check out these additional resources:

Track and pursue corporate giving opportunities with Double the Donation's database.

Enhancing a donor profile with employment data

Enhancing a Donor Profile With Employment Data [A Guide]

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A well-rounded donor profile is essential for maximizing fundraising success, and employment information plays a crucial role in enhancing donor engagement and giving potential.

By integrating the right data into your donor profiles, organizations like yours can personalize outreach, increase contributions, and strengthen relationships with supporters alike.

Lucky for you, this guide explores the importance of employment data in your donor profiles, outlines effective collection methods, and highlights strategies for leveraging this information to boost fundraising results.

More specifically, we’ll cover the following:

Ready to begin supercharging your donor information with powerful employment insights? Continue reading to find out how.

What is a donor profile?

A donor profile is a comprehensive record of information about an individual supporter. This information helps nonprofits understand their giving behavior, engagement history, and potential for future contributions.

These profiles typically include key details such as:

  • Name
  • Contact information
  • Donation history
  • Communication preferences
  • Demographic insights

Beyond basic information, an enriched donor profile can also contain insights regarding a donor’s interests, past event participation, volunteer involvement, and—perhaps most importantly—employment details.

By building robust donor profiles, nonprofits can personalize outreach efforts, strengthen relationships, and ultimately increase fundraising success.

A sample donor profile with nonprofit data like the individual's full name, education, employment details, and charitable involvement

Sample prospect research profile

Why employment data matters in donor profiles

Employment data is crucial information for nonprofits looking to enhance their fundraising efforts and build stronger relationships with donors. When it comes to establishing well-rounded donor profiles, employer information is an essential piece of the puzzle.

Here’s why:

  • It allows you to identify corporate giving opportunities. Tons of donors work for companies with employee giving programs (like matching gifts and volunteer grants), but they may not even know about the opportunities. When you understand where your supporters are employed, your team can uncover programs and encourage donors to get involved, driving engagement and revenue alike.
  • It empowers you to personalize your outreach. The more you know about an individual, the better you can tailor your communications for them specifically. Knowing where they work allows you to segment outreach by employer, industry, workplace giving eligibility, and more⁠—ultimately ensuring customized engagement. You can even tailor your messaging based on where an individual is in the matching gift process, thanks to Double the Donation’s new matching gift status updates!
  • It permits you to estimate a donor’s giving capacity. Knowing how much an individual could potentially give is essential, and employment data can help you estimate their capacity for supporting your cause.

As you can see, the benefits of including employer data in donor profiles is multifold. If you haven’t already, now is the perfect time to begin incorporating the information in your donors’ records.

Enhance your donor profiles with information from Double the Donation.

Collecting employment information from supporters

Gathering employment data from donors is a crucial step in unlocking fundraising and workplace giving opportunities. However, nonprofits must be strategic in how they collect this information to ensure accuracy and encourage donor participation.

Here are some handy ways to gather employment details from supporters:

  1. Include Employer Fields on Donation Forms – Adding a simple field for employer information on online and offline donation forms makes it easy for donors to provide their workplace details at the point of giving.
  2. Ask During Event Registrations – Whether supporters are signing up for a fundraising event, gala, or volunteer opportunity, include a section for employer information in the registration process.
  3. Leverage Workplace Giving Tools – Platforms like Double the Donation allow donors to quickly search for their employer’s workplace giving programs, often leading them to input their company name while making a donation.
  4. Survey Donors and Volunteers – Periodically send surveys to your supporter base asking for updated information, including their current employer, to ensure records remain accurate.
  5. Utilize LinkedIn and Other Public Data Sources – If supporters haven’t provided employment details, checking LinkedIn profiles or company directories (where publicly available) can help fill in missing gaps.
  6. Enlist an Employer Append Service ⁠— Utilizing a dedicated data enhancement provider can help locate employment information by scanning against publicly and privately held data sources.

For the best results, you’ll likely want to incorporate a combination of the above-recommended methods. This will allow you to access employment information for the largest number of donors possible, ensuring that you can maximize workplace giving opportunities, encourage matching gifts, and personalize engagement strategies to boost both donor participation and fundraising success.

Leveraging employment data for fundraising success

Employment data is a key component in building a well-rounded and actionable donor profile, offering nonprofits valuable insights into their supporters’ potential for fundraising success. Here’s how your team can benefit from employment data in your supporter records:

Unlock Workplace Giving Programs

One of the most significant advantages of knowing a donor’s employer is the ability to identify workplace giving opportunities. For example, many corporations offer matching gift programs, where they match donations made by their employees to eligible nonprofits. By tracking employment information, nonprofits can proactively encourage donors to request matches, effectively doubling or even tripling the impact of their gifts.

Beyond matching donations, many corporations also provide volunteer grants or volunteer time off when employees contribute their time to charitable causes. By knowing where a donor works, nonprofits can track volunteer activities and inform supporters about the potential to earn grant money through their workplace. This is another avenue for maximizing fundraising and tapping into a donor’s full giving potential without asking them to give more!

Encourage Cross-Functional Support

Nonprofits can leverage employment information about their supporters to unlock even more opportunities for engagement and corporate giving. Many companies offer multiple forms of philanthropic support, such as matching gifts, volunteer grants, and sponsorships—and understanding where donors work can help nonprofits tap into these resources more effectively.

For example, if a donor works for a company with a known volunteer grant program, that’s a perfect opportunity to encourage them to get involved beyond financial contributions. Highlight how their employer will donate funds for the time they spend volunteering, making their impact even greater.

On the other hand, if a volunteer works for a company that matches financial donations, it can be a great way to get them on board with monetary giving.

Uncover In-Kind Giving or Grant Opportunities

A nonprofit’s supporters are often the key to unlocking corporate grants and in-kind donations—but only if the organization knows where they work. Many companies offer direct corporate grants or donate goods and services to charitable organizations, and leveraging employment data can help nonprofits identify and secure these opportunities.

How? Supporters can provide an inside connection, serving as a bridge to decision-makers in charge of distributing funds and resources. Employees may even be able to nominate your nonprofit for funding or introduce you to the right contacts.

Not to mention, Double the Donation’s database can now provide information on corporate sponsorship programs like grants and in-kind donations, making it easier for nonprofits to identify businesses offering these opportunities.

Strengthen Corporate Partnerships

Employment data can help nonprofits identify clusters of donors employed by the same company or industry. By recognizing these connections, organizations can approach businesses with workplace giving programs and establish partnerships that benefit both the nonprofit and its supporters.

Strengthening these corporate ties can lead to long-term collaborations, fundraising opportunities, and increased visibility for the organization.

Identify High-Potential Donors

Employment data can also help nonprofits segment their donor base by employer size, industry, and giving capacity. For example, donors working for large corporations may have access to more generous matching gift programs or higher volunteer grant amounts. By understanding these dynamics, nonprofits can prioritize engagement with high-potential donors, ensuring they are leveraging every opportunity for financial support.

Tips for building well-rounded donor profiles

Building a well-rounded donor profile is essential for maximizing engagement and increasing fundraising success. By incorporating the following strategies, fundraisers can build detailed and actionable donor profiles that enhance engagement, increase contributions, and strengthen long-term relationships.

1. Track engagement history.

Understanding a donor’s journey with your nonprofit is essential for building strong relationships and optimizing your fundraising efforts. Tracking engagement history allows organizations to see how supporters interact over time, from donations and event attendance to volunteer work and advocacy efforts.

By maintaining records of these interactions in your CRM, nonprofits can personalize their outreach, recognize loyal supporters, and tailor future fundraising appeals based on past engagement. This data helps identify high-potential donors, re-engage lapsed supporters, and create meaningful connections that encourage long-term involvement.

2. Collect key data insights as donors engage.

The best time to gather valuable donor data is when supporters are actively engaging with your organization. Whether they’re making a donation, signing up for a newsletter, or attending an event, nonprofits should seize these moments to collect insights like employer information, communication preferences, and giving motivations.

Simple form fields or follow-up surveys can capture these details without overwhelming donors. By continuously collecting relevant data, organizations build richer donor profiles that improve engagement and fundraising outcomes.

3. Encourage self-reported updates.

Donors change jobs, move to new locations, and shift their philanthropic interests over time. To keep donor profiles accurate, nonprofits should provide easy ways for supporters to update their information on their own. For example, this can be done through self-serve donor portals, email campaigns with update requests, or periodic surveys.

All in all, encouraging donors to keep their profiles current ensures that nonprofits can reach them effectively and leverage opportunities like matching gifts and corporate giving programs.

4. Consider an append service to fill in gaps.

Even with proactive data collection, donor profiles may have missing or outdated information. Luckily, data append services can help nonprofits fill these gaps by cross-referencing donor records with external databases to update contact details, employment information, and more.

These services enhance donor insights without requiring additional effort from supporters, allowing nonprofits to maximize corporate giving potential and personalize outreach based on accurate, up-to-date data.

5. Ensure clean data practices.

Maintaining clean and organized donor data is crucial for effective fundraising and engagement. For the best results, nonprofits should regularly audit their databases to remove duplicates, correct outdated information, and standardize data formats.

Plus, implementing data hygiene best practices—such as consistent naming conventions, accurate email categorization, and privacy compliance—helps organizations avoid errors and ensures that fundraising efforts are based on reliable information.

All in all, a well-maintained donor database leads to more efficient outreach, better donor relationships, and increased fundraising success.

Wrapping up & additional resources

Incorporating employment data into donor profiles provides nonprofits with valuable insights that can significantly enhance their fundraising efforts. From identifying matching gift opportunities to engaging corporate partners in new ways, employment information enables organizations to maximize donations and build stronger donor connections.

By implementing effective data collection methods and leveraging workplace giving programs with the right tools and resources, nonprofits can optimize their fundraising strategies and drive greater impact in the long run.

Interested in learning more about nonprofit fundraising and corporate giving? Check out these additional resources:

Enhancing Your Donor Profiles with Employment Information

Driving Value with Employer Data in the Supporter Lifecycle

Driving Value with Employer Data in the Supporter Lifecycle

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In today’s fundraising world, nonprofit organizations are constantly seeking new ways to enhance engagement, increase donations, and strengthen relationships with their causes. For most, this means optimizing the supporter lifecycle or maximizing every stage of an individual’s journey—from initial awareness to long-term advocacy.

For the best results, doing so can involve leveraging data-driven strategies, enhancing personalized outreach, and incorporating corporate giving opportunities to drive deeper connections and greater impact. And your most invaluable resource happens to be your supporters’ employment data. After all, understanding where your supporters work can unlock new opportunities for fundraising, partnerships, volunteerism, and more at every stage along the way.

In this guide, we’ll cover:

From maximizing matching gift programs to identifying key corporate sponsorships, employer data plays a crucial role in optimizing the supporter lifecycle. By leveraging this information effectively, organizations can drive additional impact and build stronger, more meaningful connections with their audiences as they engage.

Ready to find out how? Let’s begin!

What is the supporter lifecycle?

The supporter lifecycle is the journey an individual takes with a nonprofit, from their first interaction with the organization to becoming a dedicated advocate for its mission. It encompasses every touchpoint along the way, including initial awareness, engagement, donations, ongoing involvement, and long-term support.

At its core, the supporter lifecycle helps nonprofits understand how individuals move from casual interest to deeper commitment. A strong lifecycle strategy ensures that supporters receive meaningful, personalized interactions that keep them engaged over time. This includes everything from welcoming new donors with impactful stories to encouraging repeat giving through workplace matching programs and nurturing long-term advocates who spread the mission within their own networks.

By optimizing the supporter lifecycle, organizations can increase donor retention, strengthen relationships, and maximize fundraising efforts. Leveraging insights like employer data further enhances this process, unlocking corporate giving opportunities and deepening engagement in ways that benefit both the nonprofit and its supporters.

Key engagement stages throughout the supporter lifecycle

Engaging supporters effectively requires understanding the different stages of their journey with your organization. Each stage presents a unique opportunity to build relationships, inspire action, and drive long-term commitment.

By strategically nurturing supporters through these key engagement stages, nonprofits can strengthen their impact and maximize retention.

Keep in mind that this is not necessarily a linear process, and each individual can have a vastly different journey throughout their lifecycle with your organization.

Supporter

A supporter is someone who expresses interest in a nonprofit’s mission but has not yet taken significant action. They might follow the organization on social media, subscribe to a newsletter, or engage with content online. This stage is crucial, as it serves as the foundation for deeper involvement through education, storytelling, and relationship-building.

How Employer Data Can Help: A supporter may not have donated or volunteered with your organization yet. Still, knowing where they work allows nonprofits to introduce their supporters to workplace giving opportunities that encourage their involvement in a number of ways.

Donor

A donor is a supporter who has taken the step of making a financial (or in-kind) contribution. Donations can range from one-time gifts to recurring contributions or major gifts. Effective stewardship at this stage—such as personalized thank-you messages, impact updates, and matching gift opportunities—helps ensure continued engagement and retention.

How Employer Data Can Help: Many companies match donations made by their employees, but billions of dollars in matching funds go unclaimed each year because donors aren’t aware of their eligibility. By knowing your donors’ employment status, nonprofits can proactively remind them to submit matching requests, increasing total fundraising revenue.

Volunteer

Volunteers give their time and skills to support the nonprofit’s mission. They may participate in direct service projects, administrative tasks, or virtual volunteering opportunities. Many companies offer volunteer grant programs, too, where employers match volunteer hours with financial contributions, providing another avenue for impact.

How Employer Data Can Help: Corporate volunteer incentives offer widespread opportunities for support, and programs like volunteer grants and VTO (volunteer time off) can go a long way. Understanding where your volunteers work allows you to uncover these opportunities and guide individuals in the right direction.

Fundraiser

A fundraiser goes beyond donating and actively helps raise money for the cause. This could involve peer-to-peer fundraising, hosting events, or participating in crowdfunding campaigns. Fundraisers play a key role in expanding the nonprofit’s reach by leveraging their personal networks to bring in new donors and supporters.

How Employer Data Can Help: Fundraisers leverage their personal networks to bring in donations, and their employer can play a key role in expanding that reach. Corporate sponsorships, peer-to-peer fundraising matches, and workplace giving campaigns are all ways a fundraiser’s employer might contribute.

Workplace Giving Participant

This stage involves individuals who take advantage of their employers’ corporate giving programs, such as payroll deductions, employer-matching gifts, or volunteer incentives. Workplace giving participants help maximize the impact of their contributions by tapping into corporate philanthropy, making it a valuable engagement channel for nonprofits.

How Employer Data Can Help: This group directly engages in corporate giving programs, such as payroll deduction donations, matching gifts, and volunteer incentives. By understanding employment details, nonprofits can help workplace giving participants maximize their contributions through their employer’s available programs. Organizations can also work with companies to increase participation rates and secure ongoing support.

Event Attendee

Event attendees participate in nonprofit-hosted activities such as galas, charity runs, auctions, or awareness campaigns. Events provide an opportunity to deepen engagement, inspire giving, and foster community connections. Encouraging event attendees to take the next step—whether through donating, volunteering, or fundraising—helps sustain long-term involvement.

How Employer Data Can Help: Knowing where event attendees work helps nonprofits identify potential sponsorships and employee engagement opportunities. If a large number of attendees come from the same company, that business might be a strong candidate for event sponsorship, employee matching programs, in-kind donations, or corporate team participation in future events.

Advocate

Advocates actively promote the nonprofit’s mission by raising awareness, influencing policy, or mobilizing others. They may participate in advocacy campaigns, contact legislators, rally for new workplace giving opportunities, or engage in grassroots organizing. This stage is crucial for organizations working on systemic change, as advocates help drive public support and legislative action.

How Employer Data Can Help: Advocates help spread awareness and influence policy, and their employers may have corporate social responsibility (CSR) initiatives that align with their efforts. If nonprofits know where their advocates work, they can encourage them to mobilize corporate resources, secure corporate donations, or leverage their company’s public influence to support nonprofit campaigns.

Board Member

Board members are highly committed supporters who take on leadership roles within the organization. They provide governance, strategic direction, and financial oversight, often contributing their time, expertise, and personal networks to advance the nonprofit’s mission. Board members are also key ambassadors, helping to attract donors, corporate partners, and other essential stakeholders.

How Employer Data Can Help: Board members often have significant influence within their organizations and can play a major role in securing corporate funding, sponsorships, and volunteer support. By knowing where board members work, nonprofits can build deeper relationships with their companies, explore major giving opportunities, and leverage corporate resources to further their mission.

Drive workplace giving support throughout the supporter lifecycle with Double the Donation.

How employer data drives value in the supporter lifecycle

Employer data is a powerful resource that can significantly enhance engagement and fundraising efforts throughout the supporter lifecycle. By understanding where donors, volunteers, and advocates work, nonprofits can unlock new corporate giving opportunities, personalize outreach, and strengthen relationships with individuals and businesses alike.

  • One of the biggest advantages of employer data is its role in workplace giving programs, such as matching gifts and volunteer grants. Many companies offer matching programs that can double or even triple an individual’s time or donation, yet these opportunities often go unclaimed simply because donors are unaware of them. With employer data, nonprofits can proactively inform supporters about their eligibility, streamlining the process and increasing the total funds raised.
  • Beyond workplace giving, employer data helps organizations identify potential corporate sponsorships and broader partnerships. If a significant number of supporters work for the same company, nonprofits can leverage that connection to build stronger relationships, pitch partnership opportunities, or engage employees in volunteer programs. They may even get their supporters to make a warm introduction to corporate decision-makers! After all, companies are more likely to support causes their employees care about, making this a valuable avenue for expanding corporate philanthropy.
  • Additionally, employer data enables more personalized engagement strategies. Knowing where a supporter works allows organizations to tailor communications, segment outreach efforts, and provide multiple relevant opportunities for involvement—whether it’s highlighting workplace giving options, corporate volunteer days, or cross-support throughout the organization. This level of customization makes supporters feel more connected to the cause and encourages deeper, long-term commitment.

Integrating employer data into the supporter lifecycle helps nonprofits maximize donations, strengthen corporate relationships, and create more meaningful engagement experiences. By leveraging this information strategically, organizations can unlock new revenue streams, increase participation in giving programs, and foster a stronger sense of community among supporters and their workplaces.

Data-driven best practices for success

Ready to supercharge the supporter lifecycle with employer data? Here are a few actionable tips your team can use to better engage constituents:

1) Collect employment information as individuals engage with your cause.

As covered, knowing where your constituents work is one of the most effective ways to increase donations and corporate support. By collecting employment data early—whether through donation forms, volunteer sign-ups, event registrations, or beyond—nonprofits can identify workplace giving opportunities with ease.

With this insight, organizations can proactively inform supporters of their employer’s giving programs and encourage participation, ensuring that no corporate giving dollars go unclaimed. For the best results, you want to be able to easily track whether you have employment information for each donor⁠—and that’s easy to do with Double the Donation’s new matching gift statuses!

2) Promote ways for supporters to get more involved.

Supporters engage with nonprofits in different ways, from making a one-time donation to attending events or volunteering. Encouraging them to take the next step in their journey—whether by joining a peer-to-peer fundraiser, leveraging their company’s giving programs, or advocating for the cause—helps deepen engagement.

Providing personalized suggestions based on their past involvement and employer data makes it easier for supporters to increase their impact in ways that align with their interests and workplace benefits.

3) Invest in corporate giving tools to uncover programs in your network.

Corporate giving tools, such as Double the Donation’s workplace giving database and automation platform, allow nonprofits to quickly identify employer-sponsored giving programs available to their supporters. These assets help automate matching gift discovery, streamline submission processes, and track corporate giving opportunities within a nonprofit’s network.

By integrating corporate giving technology within their existing tech stack, organizations can maximize fundraising revenue, engage donors more effectively, and build stronger relationships with corporate partners.

Wrapping up & additional resources

Employer data is a game-changer for organizations looking to deepen relationships and drive greater impact for their missions. By harnessing employment insights, nonprofits can tap into corporate giving programs, build stronger partnerships, and create more targeted engagement strategies.

Ready to put employer data to work for your organization? Start by reviewing your supporter records and identifying opportunities to enhance engagement using employer insights throughout the supporter lifecycle. The results may surprise you!

Interested in learning more about corporate giving and nonprofit fundraising? Check out these additional resources:

Drive workplace giving support throughout the supporter lifecycle with Double the Donation.

Matching Gifts for Retirees Companies to Know & More

Matching Gifts for Retirees: Companies to Know & More

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Nonprofits are always looking for ways to maximize donations, but one often-overlooked opportunity lies in matching gifts for retirees. After all, many companies extend their corporate matching gift programs to former employees, allowing organizations to double or even triple contributions from retired donors.

However, these programs are often underutilized simply because retirees and nonprofits aren’t aware of their potential. In this guide, we’ll highlight companies that offer matching gifts for retired employees, how your organization can identify eligible donors, and tools you can use to encourage participation in the programs.

Specifically, we’ll cover:

If retired individuals make up a good portion of your organization’s donor base (and more than likely, they do), targeting matching gifts for retirees can be an excellent way to go. We’ll show you how you can do so here⁠, starting with the basics.

What are corporate matching gifts?

Corporate matching gifts are a form of philanthropy in which companies match donations made by their employees to eligible nonprofits. These programs effectively double—or sometimes even triple—the impact of an individual’s gift, providing nonprofits with additional funding at no extra cost to the donor.

Here’s how it typically works:

  1. An individual donates to a nonprofit.
  2. The individual confirms whether their company offers a matching gift program.
  3. If available, the individual submits a request for a matching gift to their employer.
  4. The individual’s employer reviews the matching gift request and ensures it aligns with the company policy.
  5. The company approves the request and disburses a donation for a matching gift to the organization.

While these programs are extremely valuable for all parties involved, they often go underutilized, largely due to a lack of awareness about the opportunity. And that’s why understanding matching gifts⁠—and communicating their potential to supporters⁠—is so essential.

Looking for a more in-depth overview of matching gifts? Get our free downloadable guide that covers everything you need to know!

Do retirees qualify for matching gift programs?

Because each company specially designs its matching gift initiatives to align with its own needs and resources, each program is ultimately unique. That means there’s no one-size-fits-all answer to the question posed. However, the short version is that yes, retirees are often eligible to participate in their companies’ matching gift programs post-employment. And with more businesses expanding their programs in recent years, retirees are more likely to be included than ever before. But it really will depend on the specific company’s policy.

Within the realm of companies that do match gifts for retirees, some offer the same matching gift benefits as they do for active employees as a way to continue supporting their philanthropic endeavors. On the other hand, others may have modified guidelines, such as lower match ratios or donation caps.

To determine if a retiree’s donation is eligible for a match, nonprofits should encourage donors to check with their former employers or use a matching gift database (which we’ll cover more below).

By identifying and engaging retired donors who qualify for corporate matching, nonprofits can unlock valuable funding opportunities that often go overlooked.Increase revenue from matching gifts for retirees with Double the Donation

Companies that match donations for retirees

Wondering which companies offer retiree-inclusive matching gift programs? We’ve compiled a list of ten leading examples below:

Verizon is a top provider of matching gifts for retirees.

1) Verizon

Verizon Communications Inc. is a global leader in telecommunications, providing wireless, broadband, and digital services to millions of customers. As part of its corporate social responsibility efforts, Verizon offers a generous matching gift program, which extends to both current employees and retirees.

Through Verizon’s matching program, donations made by retirees to eligible colleges and universities can be matched at a 1:1 ratio, effectively doubling the impact of their contributions. The company typically sets an annual limit of $5,000 per retiree, and accredited schools must meet specific eligibility requirements to qualify.

All in all, Verizon’s matching gift program is an excellent way for retirees to continue supporting charitable causes with additional corporate backing.

Learn more about Verizon’s matching gift program for employees and retirees.

Eli Lilly is a top provider of matching gifts for retirees.

2) Eli Lilly & Company

Eli Lilly & Company is a pharmaceutical giant known for its innovations in medicine and healthcare solutions. The company has a strong commitment to corporate philanthropy, which includes a robust matching gift program available to both current employees and retirees.

Currently, Lilly matches donations made to eligible nonprofit organizations, including educational institutions, healthcare initiatives, and cultural organizations. The program follows a 1:1 matching ratio, and retirees can participate with matching gifts of up to $7,500 each year..

Learn more about Eli Lilly’s matching gift program for employees and retirees.

Boeing is a top provider of matching gifts for retirees.

3) Boeing

Boeing, one of the world’s leading aerospace and defense companies, is dedicated to supporting charitable giving through its matching gift program. Retirees, as well as current employees, are eligible to have their donations matched by the company.

Boeing’s matching gift program operates on a 1:1 basis, and eligible nonprofits include educational institutions, arts and cultural organizations, environmental initiatives, and more. The program has an annual cap of $3,000 for retirees, but the eligibility criteria remain broad, allowing many charities to benefit from the generosity of Boeing’s workforce⁠—both past and present.

Learn more about Boeing’s matching gift program for employees and retirees.

Johnson & Johnson is a top provider of matching gifts for retirees.

4) Johnson & Johnson

Johnson & Johnson, a global healthcare and pharmaceutical company, is well known for its commitment to corporate social responsibility. One key part of this commitment is its generous matching gift program, which extends to both current employees and retirees.

Through the Johnson & Johnson matching gift program, eligible donations made by retirees to qualifying nonprofits can be matched dollar for dollar, effectively doubling their impact up to $10,000 per year. The program typically supports a wide range of organizations, including educational institutions, health and human services, environmental groups, and cultural organizations.

Learn more about J&J’s matching gift program for employees and retirees.

Intel is a top provider of matching gifts for retirees.

5) Intel Corporation

Intel Corporation, a worldwide technology leader in semiconductor manufacturing, has a strong history of corporate giving. The company’s matching gift program is open to both employees and retirees, reinforcing Intel’s commitment to philanthropy.

Intel matches donations at a 1:1 ratio, with contributions directed to a wide range of eligible nonprofits, including education, healthcare, and community organizations. Retirees can take advantage of this program within the designated annual cap of $1,000, making it a valuable opportunity for nonprofits to boost their fundraising efforts.

Learn more about Intel’s matching gift program for employees and retirees.

Caterpillar is a top provider of matching gifts for retirees.

6) Caterpillar Inc.

Caterpillar Inc., a global leader in construction and mining equipment, operates a comprehensive matching gift program that includes both employees and retirees. The company encourages its workforce to support charitable organizations by offering a dollar-for-dollar match on eligible donations.

The program applies to a broad range of nonprofit organizations, and Caterpillar sets a generous annual limit of $10,000 per donor. That means retirees who previously worked for Caterpillar can continue their charitable giving with the added benefit of corporate matching, making their donations go even further.

Learn more about Caterpillar’s matching gift program for employees and retirees.

Gap is a top provider of matching gifts for retirees.

7) The Gap

Gap Inc., the parent company of apparel brands like Old Navy, Banana Republic, and Athleta, is dedicated to corporate social responsibility. One way that it does so is by providing a matching gift program that extends to both employees and retirees, fostering an ongoing culture of giving.

Currently, Gap matches donations at a 1:1 ratio to eligible nonprofits within a set annual limit. However, maximum matching gift amounts can vary by position (i.e., $1,000 for part-time employees to as much as $15,000 for full-time employees).

The program supports a variety of causes, including education, environmental initiatives, and social services. Retired employees are encouraged to take advantage of this opportunity to double their impact and help nonprofits secure additional funding.

Learn more about Gap’s matching gift program for employees and retirees.

Chevron is a top provider of matching gifts for retirees.

8) Chevron Corporation

Chevron, a multinational energy corporation, offers a strong matching gift program that supports both current and retired employees in their charitable giving efforts. The company recognizes the importance of philanthropy and extends its program to a wide range of nonprofit organizations.

Chevron typically matches donations at a 1:1 ratio with a designated annual cap of $3,000 for retirees. That said, retirees who qualify can request matching funds for contributions to eligible charities, ensuring that their support for important causes is maximized through corporate giving.

Learn more about Chevron’s matching gift program for employees and retirees.

Darden Restaurants is a top provider of matching gifts for retirees.

9) Darden Restaurants

Darden Restaurants, the parent company of brands like Olive Garden, LongHorn Steakhouse, and The Capital Grille, encourages philanthropy through its corporate giving programs. Today, the company extends its matching gift program to both employees and retirees as a way to do so.

Darden matches donations at a standard 1:1 ratio, with certain restrictions on eligible organizations and an annual cap of $10,000 per donor. Nonprofits can benefit from this program by ensuring that retirees who have worked for Darden are aware of their eligibility and take advantage of the matching funds.

Learn more about Darden’s matching gift program for employees and retirees.

Sony is a top provider of matching gifts for retirees.

10) Sony Corporation

Sony Corporation, a standout leader in electronics, entertainment, and gaming, has a strong corporate giving culture that includes a matching gift program for both employees and retirees. The program allows former employees to continue making an impact through their charitable contributions.

Sony’s matching gift program typically operates on a 1:1 basis, with an annual cap of $2,000 per donor. Eligible nonprofits include education, arts and culture, and select human services organizations.

Learn more about Sony’s matching gift program for employees and retirees.

How a matching gift database can help

The above companies aren’t the only ones that offer matching gifts for retirees. The truth is that there are too many to list!

So, how can you uncover additional opportunities and keep up with program guidelines? The best way is to equip your team with a matching gift database like Double the Donation.

Here’s how it works:

  1. Search the database tool for a specific company (e.g., Home Depot).
  2. In real-time, access program information about the company, including eligibility requirements for employees and retirees, match ratios, minimums and maximums, and more.

Look for matching gifts for retirees with a matching gift database.

Not to mention, you can even embed the database directly into your donation forms. This makes it easy to collect and scan against employment information, uncovering match-eligible employees and retirees alike with no added effort.

Ensuring retirees are informed about matching gifts

For nonprofits with a largely retired donor base—such as public radio stations, educational institutions, cultural organizations, and more—it’s crucial to ensure that supporters know they may still qualify for matching gifts.

After all, many retirees mistakenly assume that workplace giving programs no longer apply to them simply because they are no longer actively employed. However, many companies extend their matching gift programs to retired employees as well, presenting an invaluable yet often overlooked opportunity for funding.

Looking to make the most of it? Here’s how you can ensure retirees are well-informed about matching gifts:

  • Incorporate Clear Messaging in Donation Appeals – When discussing matching gifts in emails, on donation pages, or in direct mail, explicitly mention that retirees are often eligible and should check their former company’s program.
  • Segment Email Communication – If possible, create a targeted email campaign specifically for retired donors, emphasizing that they may still qualify for a corporate match.
  • Share Success Stories – Highlight examples of retired donors who successfully secured a matching gift. This reinforces eligibility and makes the process feel more accessible.
  • Engage Through Multiple Channels – In addition to email, use newsletters, social media, or even on-air announcements to spread the message that retirees may still be eligible for matching gifts.

By regularly educating retirees about their potential matching gift eligibility, nonprofits can maximize corporate giving revenue while ensuring that dedicated, longtime supporters feel empowered to increase their impact. The key is ongoing communication—making sure this valuable donor segment knows that their generosity can still go even further.

Wrapping up & additional corporate giving resources

Retiree-inclusive matching gift programs present a valuable yet frequently untapped fundraising opportunity for nonprofits like yours. By educating your donors, leveraging the right tools, and actively promoting the programs to your supporters, your organization can unlock additional funding with minimal effort.

Don’t let these matching dollars go unclaimed. Start engaging retired donors and help them make an even greater impact on your mission today!

Interested in learning more about matching gifts and other corporate giving programs? Take a look at our recommended resources below:

Increase revenue from matching gifts for retirees with Double the Donation

Driving Donor Retention With Matching Gifts [A Guide]

Driving Donor Retention With Matching Gifts [A Guide]

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In recent years, donor retention rates have been hovering slightly above 40%. This means that if you have 100 donors, roughly 60 of them are only making one-time donations⁠, while around 40 are coming back to give again. If the focus on donor retention isn’t strong and comprehensive, a nonprofit organization will need to concentrate on the acquisition of new donors instead⁠—a notably vital but often more costly pursuit.

Luckily, there are numerous ways to boost donor retention and keep donors coming back. For example, did you know you can improve donor retention by using matching gift programs? That’s what we’ll cover here, specifically by addressing:

We’ll dive deeper into each topic and provide you with actionable tips to help you retain donors for your cause. Let’s begin!

Why Is Donor Retention Important?

When a donor continues to give to your nonprofit, the most obvious benefit is the regular extra revenue. However, keeping donors coming back has additional rewards, too.

  • First, your organization has the opportunity to develop meaningful relationships with donors. Think about it this way: you can’t cultivate a friendship with someone if you’ve only met them once. The same principle applies to building donor relationships. A donor that continues to give to your cause is much more likely to volunteer at your next event, serve on your board of directors, and advocate for your cause.
  • Meanwhile, a donor that has a strong connection to your cause is also more likely to share their passion for your mission with others, which could lead to even more donors. For instance, you might launch a peer-to-peer campaign where your supporters raise money on your behalf. When donors share their personal experiences with their friends and family, it can be a great tool to acquire new donors.
  • Finally, retaining donors means you can gain helpful feedback through these meaningful relationships. A donor that’s truly invested in your cause can provide suggestions and advice on how you can improve your stewardship, outreach, and much more.

By implementing their suggestions, you’ll not only gain their trust but also show other potential supporters that you will listen to their concerns.

The Power of Corporate Matching Gifts

Corporate matching gifts are one of the most effective yet underutilized tools in nonprofit fundraising. These programs allow companies to match their employees’ charitable contributions, effectively doubling (or sometimes tripling) the impact of each donation. For nonprofits, this means more funds to support their mission, while donors see their generosity go even further—all at no additional cost to them.

While it can vary from company to company, most matching gift programs follow a simple process:

  1. Employee Makes a Donation – A donor gives to their favorite nonprofit.
  2. Employer Matches the Gift – The donor submits a matching gift request to their employer.
  3. Nonprofit Receives Additional Funds – Once approved, the company sends a matching donation to the nonprofit.

While the process may seem straightforward, studies show that billions of dollars in matching gift funds go unclaimed each year simply because donors aren’t aware of these programs⁠—or don’t know how to take advantage of them. That’s why it’s crucial for nonprofits to educate their supporters and streamline the matching gift process.

The Link Between Matching Gifts and Donor Retention

While there is a surplus of helpful donor retention advice out there, it is worthwhile to note the mutually beneficial union that results from combining matching gifts and donor retention.

Specifically, matching gifts can help drive donor retention by…

1. Showing that your nonprofit is a good steward of donors’ funds.

One of the key reasons donors continue supporting a nonprofit is trust—trust that their contributions are being used effectively to make a real impact. When a nonprofit actively promotes and facilitates matching gifts, it signals to donors that the organization is committed to maximizing every dollar received. This demonstration of financial stewardship plays a critical role in building long-term donor relationships and driving retention.

2. Keeping your organization at the front of donors’ minds.

One of the biggest challenges nonprofits face in donor retention is staying top-of-mind after the initial donation. After all, many donors give once and then disengage. However, matching gifts provide a natural way to extend donor engagement beyond the moment of giving, keeping your nonprofit in their thoughts for a longer period and increasing the likelihood of future support.

Not to mention, sending communications about matching gifts to dedicated donors, whether through email, snail mail, or social media, will help them stay involved with your organization without feeling pressured to donate more of their own money. If you only talk to your donors when you want their donations, they’re less likely to continue supporting your cause.

3. Encouraging larger future donations.

One of the most compelling ways matching gifts drive donor retention is by encouraging larger future donations. After all, research indicates that when donors are aware of a matching gift opportunity, they are more likely to give—and to give in greater amounts. This increased generosity not only boosts immediate fundraising efforts but also fosters long-term donor commitment, leading to higher retention rates overall.

In fact, when nonprofits mentioned matching gifts when asking for donations, response rates jumped 71%, and average donation amounts increased by over 50%.

Letting donors know that they can make a greater impact with their donations generates a higher response to future appeals and results in larger contributions than ever before.

Strategies for Increasing Donor Retention With Matching Gifts

Now that we’ve established a connection between matching gifts and donor retention, it’s time to cover the ways in which your team can use the former to increase the latter.

Explore these proven strategies we’ve developed from working with thousands of organizations to maximize matching gifts.

1. Send a match appeal immediately after a donor gives.

One of the most effective ways nonprofits can drive donor retention through matching gifts is by sending a match appeal immediately after a donor gives. This timely follow-up not only increases the likelihood that donors will submit a matching gift request but also reinforces their connection to your organization—encouraging long-term engagement.

If you don’t know who your donor’s employer is, supply them with general information about matching gifts after they’ve donated, either in an acknowledgement or thank you email or in a separate follow-up entirely.

If you’ve done your homework and know where your donor works (and, more importantly, if their employer offers a matching gift program), provide them with company-specific information (such as program guidelines and links to matching gift forms) to help them get started.

Here’s how one organization does so:

Driving donor retention with matching gifts using acknowledgment emails

2. Notify donors when their company’s matching gift is received.

A crucial yet often overlooked step in the matching gift process is informing donors when their company’s matching contribution comes through. This follow-up communication not only acknowledges the donor’s role in securing additional funding (and provides you with another chance to thank them) but also reinforces their connection to your organization—boosting donor retention.

Depending on how fast the donor’s company processes the gift-matching paperwork and sends the money to your organization, it could be weeks or months until the donor’s matching gift comes in. They might have forgotten about it by that point. Letting them know that their matching gift was received is another excellent way to reestablish contact with a donor, potentially encouraging them to donate (and get their gifts matched) in the future.

Take a look at the thank-you card one institution sent its matching gift donors:

Driving donor retention with matching gifts using thank-you notes

3. Use social proof to demonstrate matching gift success.

One of the most powerful ways to drive donor retention through matching gifts involves showcasing real-world examples of their impact using social proof. When donors see that others are successfully doubling their contributions—and making a greater difference—they feel more confident and motivated to continue supporting your cause.

Here’s how social proof drives matching gifts and donor retention alike.

  • Creates a Sense of Community – People are more likely to stay engaged when they see that others like them are taking action. Highlighting matching gift success stories fosters a sense of shared purpose and encourages donors to feel like part of a larger movement.
  • Reinforces the Effectiveness of Giving – When donors see tangible evidence that matching gifts are successfully doubling impact, they gain reassurance that their contributions are making a meaningful difference. This confirmation increases the likelihood of future giving.
  • Builds Trust and Credibility – Transparency is key to donor retention. Showcasing real results—such as total funds raised through matching gifts or testimonials from donors who’ve had their gifts matched—demonstrates that your nonprofit is effectively leveraging these opportunities.

In order to do so, consider sharing matching gift donor testimonials, highlighting matching gift impact stories on your cause, and showcasing KPIs and other impactful metrics. By incorporating social proof into your donor communications, you create an environment where donors feel inspired, validated, and eager to continue supporting your nonprofit. The more they see others engaging in matching gifts, the more likely they are to remain committed—helping to drive long-term donor retention and fundraising success.

Check out this organization’s usage of social proof in its annual report:

Driving donor retention with matching gifts using social proof

Wrapping Up & Additional Resources

Unfortunately, making sure that donors stick around can be tricky. However, donor retention is essential for the long-term sustainability of any nonprofit, and corporate matching gifts provide a powerful strategy to keep donors engaged and committed in the long run. By leveraging matching gifts, organizations can amplify donor contributions, reinforce financial stewardship, and create ongoing opportunities for meaningful engagement.

Now is the time to integrate matching gifts into your donor retention strategy. With the right approach⁠—and the right tools to power it⁠—you’ll not only increase donations but also turn one-time contributors into lifelong advocates for your mission.

For even more helpful fundraising and matching gift tips, keep reading these additional recommended resources:

Interested in learning more about boosting donor retention? Check out this immersive webinar on the topic!

Strategies-for-Improving-Donor-Retention

The title of this article, Association Management Software Picks To Explore

20+ Association Management Software Picks To Explore

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As an association leader, your plate is full. Juggling member retention, event planning, and operational efficiency often feels like a delicate balancing act. If your current tools aren’t pulling their weight, managing your day-to-day operations only gets harder.

Enter association management software (AMS): a transformative tool designed to streamline operations, enhance member engagement, and free up time. But with so many options on the market, how do you choose the right platform?

This guide will demystify the process and help you find your perfect AMS. That way, your organization can invest in a system that meets your needs today and evolves with you tomorrow. Here’s what we’ll cover:

Whether you go with an association management platform on our list or choose a different one, you’ll have the knowledge you need to navigate your options confidently. Let’s dive in.

Discover a community engagement platform that's convenient, user-friendly, and ready to go in minutes. Explore Tradewing.

Association Management Software FAQ

Before diving into specific picks, let’s answer a few questions executive directors, chief technology officers, and membership directors typically have about this type of software.

What Is Association Management Software?

Association management software (AMS) is a specialized platform designed to help membership organizations manage their operations. It centralizes key functions like member management, event planning, fundraising, communication, website management, and financial tracking into one cohesive system.

With an AMS, you can streamline administrative tasks, such as:

  • Maintaining a searchable member database.
  • Processing online payments, membership dues, and donations.
  • Designing online event registration pages and automating event reminders.
  • Building and maintaining a website to share announcements, resources, events, a member directory, industry news, and more.
  • Communicating with members via email or other online platforms.
  • Generating detailed financial reports, insightful analytics, and membership overviews.

By automating routine tasks and providing valuable insights, an AMS empowers organizations to enhance member engagement, streamline processes, and focus on achieving their mission.

What’s The Difference Between an AMS and a Community Platform?

While association management software and community platforms both support member engagement, they have distinct purposes and focus areas:

A chart comparing association management software and community platform functionalities.

  • Purpose: Association management software handles operational and administrative needs for membership-based organizations. Community platforms foster interaction among members.
  • Core Features: Common AMS features include member databases, dues collection, event registration, and financial reporting. Meanwhile, common features in community platforms include discussion forums, content sharing, messaging tools, and gamification to encourage community participation.
  • Goal: While an AMS streamlines and centralizes organizational processes for efficient administration, a community platform creates a vibrant space for members to share ideas and build relationships.
  • Examples of Use: Leverage an AMS to track membership dues, send targeted emails, and keep a centralized database of members’ engagement history and contact information. Meanwhile, use your community platform to host online discussions, conduct polls or surveys, and provide members with access to shared documents and training materials.

Trade and professional associations often use both systems together. While an AMS meets operational needs, a community platform deepens member connections and engagement.

Why Should We Invest in an Association Management Platform?

An association management platform offers transformative benefits for your organization by streamlining operations, enhancing member satisfaction, and driving long-term growth. Here’s why it’s a smart investment:

  • Save time and money by simplifying administrative tasks. Association management platforms automate routine tasks like tracking membership dues, processing payments, and managing event registrations. This reduces your team’s administrative burdens, freeing up time to focus on strategic initiatives.
  • Enhance member engagement. With tools like personalized communication, member portals, and event management, an AMS helps you create an engaging member experience. From welcoming new members to consistently promoting benefits, actively engaging members leads to greater participation and more renewals.
  • Centralize member and financial data. An association management platform serves as a single source of truth for all your organizational data, from member profiles to financial records. This makes it easy to access, analyze, and act on insights, improving decision-making and efficiency.
  • Enhance professionalism. An AMS enables you to maintain a polished online presence with customizable websites, event pages, and member portals. This helps build credibility with current and prospective members.

Instead of using disparate systems, invest in a single platform that helps your association operate efficiently, engage members, and achieve its mission. An investment in the right platform is an investment in your organization’s growth and long-term success.

What Features Should My Association Look For?

As with any software, focus on features that align with your organization’s specific needs and budget. A few key features to prioritize in your AMS search include:

The best association management software will include these features, which are listed below.

  • Membership management tools, including a centralized member database to organize member profiles, advanced search and filtering capabilities for easy data retrieval, and automated membership renewal reminders and processing.
  • Event management to create registration pages, automate attendee tracking, maintain event calendars, and host virtual events.
  • Member engagement tools, such as a self-service member portal, an online community, and gamification features like badges or leaderboards.
  • Financial management to process dues, event fees, and donations. Ensure you have invoicing, automated receipt generation, and robust financial reporting tools.
  • Communication tools such as newsletter creation, email segmentation capabilities, and feedback collection features.
  • Website and content management, such as a website builder and member-only portals for exclusive content, resources, or forums.
  • Reporting, including customizable dashboards to monitor metrics like membership growth and event attendance as well as detailed financial reports.
  • Integrations with other popular association tools, such as your accounting software, marketing platform, or community engagement software.

Before investing in an AMS, ensure it also has a supportive vendor. A vendor that offers comprehensive training and support will help you get your system up and running without a hitch.

20+ Association Management Platforms

The following list isn’t exhaustive but should provide a solid place to start your search for the right association management platform. Be sure to check customer reviews on platforms like G2 and Capterra to get a better sense of each system’s practical applications.

Tradewing: Best for Online Communities

Tradewing is a community management platform designed to boost membership growth, retention, and engagement by creating dynamic online communities. Built for trade and professional associations, the platform creates a user-friendly online space where members can connect with one another, attend virtual events, access valuable resources, and stay engaged with your community, all without ever leaving the Tradewing platform.

Depending on your needs, you can purchase either Tradewing’s full AMS platform or just the community engagement tools. The community platform integrates with popular AMSs, so if you want to extend another platform’s functionality, Tradewing is a great option!

A screenshot of Tradewing's online community platform from a member's view

Recommended for: Small to mid-sized trade and professional associations that prioritize community engagement and networking

Top Features: Build a vibrant online member community, design a branded website in minutes, manage your events, and stay connected with members through targeted email marketing.

Pricing: Tradewing prices vary based on the size and needs of your association. Pricing depends on selected features and membership size, so request a demo for more information.

Let your members connect whenever, wherever with Tradewing. Request a demo.

ClubExpress: Best for Small Clubs and Local Chapters

ClubExpress is an AMS tailored to small clubs, local chapters, and volunteer-led organizations seeking an affordable solution to manage operations. It simplifies administrative tasks and helps organizations build stronger connections with members through intuitive tools for communication, events, and website management.

Recommended for: Small to mid-sized clubs, local chapters, and volunteer-driven associations across various industries, including hobby groups, sports clubs, and professional networks

Top Features: ClubExpress offers users a member database, website creation tools, a member mobile app, and integrated event management with online registration and payment options. Additional features include forums, email campaigns, text messaging, and financial tracking.

Pricing: ClubExpress has a flexible pricing model based on your number of active members. Pricing per member goes down as your organization grows. For instance, pay $0.42 per member monthly if you have 1-200 members, $0.38 per member if you have 201-300 members, $0.34 per member if you have 301-500 members, or $0.30 per member if you have 501-1,000 members.

Dash: Best for Content Management

Dash is a stress-free association management software solution designed to handle every aspect of running an association. With 50+ years of experience in association management, the Dash team has developed a platform that centralizes tasks such as member sign-up, event registration, and invoicing within a cloud-hosted environment.

Recommended for: Associations across various industries aiming to enhance operational efficiency and member engagement

Top Features: Dash offers an intuitive CMS for website creation, including blogs, news feeds, and member-only content. The CMS integrates with the association’s database, providing members with a seamless experience when purchasing merchandise, registering for events, or accessing digital resources. You’ll also gain features for managing members, communicating with your community, managing events, tracking finances, and accepting sponsorships.

Pricing: Dash offers three packages with varying features. Contact their team for pricing details.

Fonteva: Best for Salesforce Users

Fonteva is a robust association management software platform built on Salesforce, the world’s most popular CRM. It leverages the power of Salesforce with specialized features for associations, making it ideal for organizations interested in Salesforce.

Recommended for: Medium to large associations in industries that use Salesforce for customer and member relationship management

Top Features: Fonteva provides advanced member management, event registration, and e-commerce capabilities. Saleforce’s flexibility allows for deep customization, and the app marketplace expands functionality further.

Pricing: Fonteva requires a Salesforce subscription and custom pricing based on the size and complexity of your association’s needs.

Forj: Best for Virtual Engagement and Learning

Forj is a virtual engagement platform focused on enhancing member collaboration in an online environment. Designed for professional associations and communities, Forj helps organizations foster connections through virtual events, networking opportunities, and collaborative tools. Forj is a dual AMS and learning management system that combines community building and learning with the goal to modernize association membership.

Recommended for: Associations and professional networks prioritizing virtual engagement, community collaboration, and learning outcomes

Top Features: Forj offers tools for hosting interactive virtual events, managing discussion forums, and creating content hubs for members. Its analytics help track member engagement, event attendance, and content consumption to measure virtual initiatives’ effectiveness.

Pricing: Forj provides custom pricing based on organization size and requirements

Glue Up: Best for Event-Driven Organizations

Glue Up is an all-in-one association management platform designed for event-driven organizations. It includes membership management, event management, and email marketing tools, giving you the ability to monetize your professional community within minutes. However, it really shines in its event functionality, which makes it easy to plan, promote, and execute online and offline events.

Recommended for: Associations and organizations that rely heavily on events for member engagement and revenue

Top Features: Glue Up is a top event management with tools for online registration, ticketing, and payment processing. It also offers CRM functionality, email campaigns, and a mobile app for on-the-go management. Leverage surveys, financial tracking, and a website builder to streamline operations further.

Pricing: Glue Up uses a tiered pricing model based on selected features, starting at $2,500 annually.

GrowthZone: Best for Membership Growth

GrowthZone is an all-in-one platform designed to drive membership growth through innovative tools for recruitment, retention, and engagement. It simplifies operations for associations by automating processes and providing insights to improve member acquisition strategies. From managing certifications to providing a secure online community, you’ll have all the features you need to scale your membership base.

Recommended for: Associations of all sizes looking to grow their membership base

Top Features: Grow revenue with robust membership offerings, events, merchandise sales, and sponsorships. You can also access built-in marketing automation and sales funnel management tools. The AI-Powered Newsletter feature allows you to curate newsletters based on members’ unique interests and engagement history.

Pricing: Subscriptions start at $4,985 annually based on your chosen package, and there’s an onboarding fee.

iMIS: Best for Large Associations

iMIS is a powerful association management software solution designed to meet the needs of large organizations with complex operations. It combines member management, learning, fundraising, and event planning tools into a unified cloud-based platform.

Recommended for: Large associations, nonprofits, and organizations with diverse membership needs and high-volume data management

Top Features: iMIS offers advanced CRM capabilities, member management tools, learning management systems, website building functionality, and robust event planning features. Its analytics and reporting tools provide real-time insights, and its integrations allow for customized organizational workflows.

Pricing: iMIS pricing is customized based on the size and complexity of your organization. iMIS Professional starts at $7,200 annually, while iMIS Enterprise requires a custom quote.

MemberClicks: Best for Small to Mid-Sized Associations

MemberClicks is an all-in-one membership management software platform tailored for small to mid-sized associations and nonprofits. It simplifies member management and saves time with tools designed for administrative tasks. It hones in on online engagement by providing tools for custom websites, digital member communities, and online databases.

Recommended for: Small to mid-sized associations, chambers of commerce, and nonprofits seeking an affordable, user-friendly solution

Top Features: MemberClicks offers a member database, email marketing, and event registration tools. Its drag-and-drop website builder and customizable member portal ensure a branded online presence.

Pricing: MC Professional is ideal for individual-based member types and small associations, starting at $4,500 annually. MC Trade is best for organization-based member types, chambers, and large associations, starting at $3,500 annually. Special pricing structures are available for chambers.

MemberLeap: Best for Customizable Membership Management

MemberLeap is a flexible association management software solution that adapts to the unique needs of each organization. It empowers associations with tailored workflows and robust tools to manage members, events, website content, communications, and financial processes. MemberLeap is an excellent choice for associations seeking a scalable, feature-rich platform that addresses specific operational challenges while fostering member engagement and organizational growth.

Recommended for: Associations that require customizable membership management tools

Top Features: MemberLeap includes a member database, automated billing, robust event planning, volunteer management, and communication tools. Its website management capabilities and financial tracking features provide additional value.

Pricing: Pricing scales based on the association’s needs and number of active records, starting at $80 per month for the Copper Plan for organizations with 1-200 active records.

Nimble AMS: Best for Advanced CRM Capabilities

Nimble AMS is a Salesforce-based association management platform offering powerful CRM capabilities. Built on Salesforce, it enables associations to leverage advanced analytics and automation for member engagement and operational efficiency. Nimble AMS customers receive seamless upgrades three times a year, ensuring you’re always using the latest tools.

Recommended for: Medium to large associations using Salesforce and seeking robust CRM functionality

Top Features: Nimble AMS provides member management, accounting, a member portal, fundraising tools, and event management. It also supports custom workflows, AI-driven analytics through Salesforce Einstein, and mobile-friendly features for on-the-go management.

Pricing: Nimble AMS pricing is custom and requires a Salesforce subscription. Costs depend on your organization’s size and feature needs.

Novi AMS: Best for QuickBooks Integration

Novi AMS is built with deep QuickBooks integration, making it the perfect choice for associations prioritizing financial management. It streamlines time-consuming accounting processes, so your team can focus on serving your association’s members.

Recommended for: Small to mid-sized associations that use QuickBooks and need an AMS to simplify financial tracking

Top Features: Novi AMS includes a two-way sync with QuickBooks’ automated invoicing and financial reporting tools. Additionally, it offers member portals, event registration, and directory management features to simplify member management. Other key features include eCommerce and website management.

Pricing: Novi AMS pricing starts at $790 per month with an onboarding fee of $3,360 for organizations with annual revenue up to $400K. Pricing scales based on your organization’s annual revenue.

Protech: Best for Microsoft Users

Protech is a powerful AMS designed to integrate with the Microsoft Dynamics 365 platform, making it an excellent choice for organizations using Microsoft tools. Manage every detail of the member journey, bring your data to life with cutting-edge reports, and boost productivity by automating administrative tasks like billing.

Recommended for: Medium to large associations that rely on Microsoft Dynamics 365 and Azure True Cloud

Top Features: Protech offers advanced CRM capabilities, automated workflows, and financial tracking through an integrated suite of financial, eCommerce, analytics, and database tools. Thanks to its comprehensive features, you can manage events, generate insightful reports, and personalize the member experience.

Pricing: Protech pricing is based on your organization’s size and needed features, with additional costs for Microsoft Dynamics 365 licensing.

Raklet: Best for Community Fundraising and Events

Raklet is a versatile platform focused on helping associations and nonprofits engage their communities through fundraising and community management tools. It combines a user-friendly interface with features that build and sustain strong member relationships, such as a branded mobile app, dues collection, newsletters, and job boards. With 4,000+ integrations via Zapier and Make, you can connect Raklet with your favorite apps to improve your association management software’s functionality.

Recommended for: Associations, nonprofits, and clubs focused on fundraising

Top Features: Raklet includes tools for organizing online and offline events. You can also provide more value to your community with discussion boards, job boards, and a searchable member directory.

Pricing: Raklet offers tiered pricing plans starting at $49 per month, with additional features and capabilities available at higher tiers. There’s also a free option with limited features.

SilkStart: Best for Multi-Chapter Organizations

SilkStart is a comprehensive association management platform tailored for multi-chapter organizations, allowing centralized management while empowering autonomous local chapters. It streamlines operations for organizations with complex structures and diverse membership bases.

Recommended for: Associations and organizations with multiple chapters, branches, or regional divisions

Top Features: SilkStart provides a centralized database for member management, robust chapter management tools, and event coordination across chapters. It also includes website building and communication tools for consistent branding.

Pricing: SilkStart’s pricing includes a one-time setup fee and recurring charges based on active members or chapters. The Standard Plan starts at $220 per month (billed annually) for up to 500 members. Meanwhile, the Multi-Chapter Plan starts at $665 per month (billed annually) for up to 10 chapters, and custom pricing is available for larger organizations or additional needs.

Springly: Best for Nonprofits and NGOs

Springly is an all-in-one solution that simplifies operations for nonprofits, NGOs, associations, churches, and other member-based organizations. It focuses on enhancing supporter engagement, strengthening communications, and streamlining fundraising.

Recommended for: Nonprofits, NGOs, and mission-driven organizations in a variety of sectors

Top Features: Springly includes membership management, donation tracking, website creation, and automated email marketing tools. The platform’s integrated event registration and financial reporting features make it easy to manage operations while staying mission-focused.

Pricing: Springly offers tiered pricing plans starting at $45 per month, with higher tiers offering advanced features like CRM tools and custom reporting. There’s also a free plan that offers basic fundraising, event, and membership capabilities.

StarChapter: Best for Local Chapters of National Associations

StarChapter is a user-friendly association management software solution designed to help local chapters of national associations manage operations, events, and communication. It simplifies administrative tasks while maintaining alignment with overarching goals and branding. It also empowers users to leverage the software based on their responsibilities, whether they’re a board president, treasurer, or other leader.

Recommended for: Local chapters of national or parent associations seeking streamlined tools for chapter management

Top Features: StarChapter includes event registration, membership management, email marketing, and content management tools, all integrated into a customizable chapter website. It also provides reporting features to share chapter performance with national organizations.

Pricing: StarChapter’s pricing starts at $53 per month, with plans varying based on chapter size and selected features. Expect to pay a setup fee ranging from $599-$3,041 based on your number of members.

ToucanTech: Best for Educational and Alumni Associations

ToucanTech is a specialized platform for educational and alumni associations, offering a unique blend of member engagement and database management tools. Its intuitive interface helps associations connect with alumni, donors, and members while streamlining administrative tasks.

Recommended for: Mid-sized educational institutions and alumni associations with up to 200K database records and looking to invest about $10K annually in new software

Top Features: ToucanTech includes tools for creating member portals, managing communications through email and social media, and processing donations with built-in fundraising features. It also makes it easy to plan events and promote job and mentoring opportunities.

Pricing: ToucanTech pricing is customized based on your organization’s size and needs, with flexible options available for different budgets.

Wild Apricot: Best Budget-Friendly AMS

Wild Apricot is affordable, user-friendly association management software designed for small associations and member-based nonprofits. Trusted by 15,000+ organizations, Wild Apricot offers a comprehensive suite of features at a competitive price point, making it ideal for budget-conscious organizations.

Recommended for: Small to mid-sized associations, nonprofits, clubs, or other member-based organizations seeking a cost-effective solution

Top Features: Wild Apricot provides membership management features, event registration capabilities, and a drag-and-drop website builder. Its self-service member portal and email marketing tools make it easy to engage members and maintain an online presence.

Pricing: Wild Apricot has a free trial and tiered pricing starting at $60 per month, based on your number of members. Save 10% by pre-paying for a year and 15% by pre-paying for two years. They also have multi-chapter pricing options.

YourMembership: Best for Member Engagement

YourMembership is a powerful association management system designed to boost member engagement. With a suite of customizable tools, it helps associations build strong member connections while automating administrative workflows, such as event management, membership renewals, and communication.

Recommended for: Small associations across industries that prioritize member engagement and retention

Top Features: YourMembership includes a member portal, learning management capabilities, event management, and email marketing tools for targeted communication. It also offers community forums, mobile-friendly features, and reporting tools to monitor engagement.

Pricing: Request a personalized quote for this association management platform.

How To Select the Best Association Management Software

Looking at this list of popular association management platforms, you might be unsure how to narrow down your options. Start by assembling a committee to evaluate different platforms. Having diverse perspectives will help you review your options objectively while considering each platform’s impact on various aspects of your association.

The buying process looks similar to any software your association might need. Follow these steps to select the best AMS for your team:

In the text below, we cover these steps for selecting the best association management software for your organization.

  1. Evaluate your existing tools. List the tools your organization currently uses and their key features. Identify gaps or inefficiencies that an AMS could address to enhance productivity and member engagement.
  2. Define your needs. Decide which features are essential for your association and which would be optional but beneficial. Focus on tools that simplify workflows, whether your priorities are managing members, member networking, events, communications, finances, or educational programs.
  3. Set a budget. Establish a clear budget for your AMS, factoring in both upfront costs and ongoing expenses.
  4. Research and compare options. Create a shortlist of vendors that align with your needs. Evaluate their features, pricing, and customer reviews to find the best match.
  5. Request demos. Contact your top candidates to schedule demos. Use this opportunity to see the platform in action and ask detailed questions about how their solutions address your specific challenges.
  6. Decide and implement your AMS. Present your final choice to leadership. Once approved, sign the contract and collaborate with the vendor to plan a smooth implementation process.

Adding association management software to your toolkit is an investment in your organization’s future, so take the time to assess your options thoroughly. You’ll be well-positioned to select a platform that fulfills your needs both today and down the road.

Choose Your Association Management Platform

The right association management software can be a lifeline, offering you the tools to work smarter, not harder. With so many choices, navigating the crowded market of AMS options can be overwhelming. Now, you know what to look for, what to avoid, and how to make a confident choice.

To learn more about association management, check out these free resources:

When it comes to member engagement and retention, Tradewing is our top pick. Explore Tradewing's community engagement platform.

 

How to Write a Statement of Need for Grants [With Template]

How to Write a Statement of Need for Grants [With Template]

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When applying for a grant, your Statement of Need is one of the most critical sections of your proposal. It explains why your project is necessary, who it will benefit, and how it addresses a pressing issue. But whether you’re applying for grants for the first time or you’re simply looking to refresh your current grant-seeking strategy, learning how to write a statement of need for grants can be an overwhelming task.

In this guide, we’ll walk you through the key elements of writing a compelling Statement of Need, provide tips for making your case persuasive, and even offer a ready-to-use template to streamline the process. Specifically, we’ll cover:

All in all, a well-crafted Statement of Need can make your application stand out by clearly demonstrating the urgency and significance of your cause. Dive in to explore our best practices and a step-by-step walkthrough of the process.

Let’s begin!

What is a Statement of Need?

A Statement of Need is a crucial component of a grant proposal that explains why your project or program is necessary. It provides a clear, evidence-based argument that highlights the problem your organization aims to address and demonstrates the urgency of the issue.

Essentially, a Statement of Need answers the question: Why is this funding needed?

For the best results, a well-written Statement of Need should include:

  • A clear definition of the problem – Describe the issue your project seeks to solve and who is affected.
  • Data and evidence – Use statistics, research, and real-world examples to support your claims.
  • Relevance to the funder – Show how your project aligns with the grantmaker’s mission and priorities.
  • Potential impact – Explain how your project will create meaningful change and why it’s the right solution.

This section sets the stage for the rest of your proposal, helping funders understand the significance of your work and why they should invest in your cause.

A compelling Statement of Need can make the difference between securing funding or being overlooked, so it’s essential to craft it with clarity and persuasion.

How does a Statement of Need help secure grants?

A Statement of Need plays a crucial role in securing grants. Why? it persuades funders that your project is both necessary and impactful. Grantmakers generally receive a wide array of applications, so your proposal must clearly communicate why your initiative deserves funding over others.

A strong Statement of Need helps in the following ways:

  1. Demonstrates Urgency – It highlights a pressing issue that requires immediate attention, showing funders why action is needed now.
  2. Establishes Credibility – By including well-researched data, statistics, and testimonials, you prove that your project is backed by evidence and a deep understanding of the problem.
  3. Aligns with the Funder’s Mission – Grantmakers want to support projects that fit their goals. A well-crafted Statement of Need connects your organization’s work to their priorities, increasing your chances of approval.
  4. Shows Real-World Impact – Funders want to invest in initiatives that create measurable change. By outlining how your project will address the issue and benefit the target audience, you make a compelling case for why your work matters.
  5. Builds an Emotional Connection – While data is essential, storytelling can make your need more relatable. Including real-life examples or success stories helps funders connect with your cause on a deeper level.

Ultimately, a persuasive Statement of Need convinces funders that your project is a worthwhile investment. When written effectively, it not only justifies your request for funding but also inspires confidence in your organization’s ability to create meaningful change.

Click through to learn how Double the Donation can help you write a statement of need for grants and more.

Steps for writing a Statement of Need

Crafting a compelling Statement of Need requires careful planning, thorough research, and a clear structure.

Here are the essential steps that your team can follow to secure more grant funding.

1. Identify the Problem

Start by clearly defining the issue your project aims to solve. Describe who is affected, how they are impacted, and why the problem is urgent.

For the best results, use precise language to paint a compelling picture of the needs your organization and its constituents are facing.

2. Support with Data and Evidence

Grantmakers want to see factual proof that your issue is significant. Incorporate relevant statistics, research studies, community assessments, or real-world examples to validate your claims.

Remember: reliable data strengthens your credibility and makes your case more persuasive.

3. Explain the Root Causes

Beyond stating the problem, explain why it exists. Identify contributing factors and systemic issues that your project will address. This demonstrates a deep understanding of the challenge and a strategic approach to solving it.

4. Connect to the Funder’s Mission

Every funder has specific goals and priorities. Research their funding guidelines and tailor your Statement of Need to align with their mission. Show how your project fits within their focus areas and contributes to their overall impact.

5. Highlight the Consequences of Inaction

Emphasize what will happen if the problem is not addressed. Will the issue worsen? Will more people be affected? Creating a sense of urgency can make your request more compelling and motivate funders to take action.

6. Present Your Solution

While the Statement of Need focuses on the problem, briefly introduce your project as the solution. Explain why your organization is uniquely positioned to address the issue and how your approach is the most effective.

7. Keep It Clear and Concise

Avoid jargon or overly technical language. Keep your writing clear, structured, and to the point. Funders review many proposals, so a well-organized and easy-to-read Statement of Need will make a stronger impression.

By following these steps, you can craft a persuasive and well-supported Statement of Need that effectively communicates the urgency and significance of your project, increasing your chances of securing grant funding.

Free template: Statement of Need for grants

The following template provides a structured approach to writing a Statement of Need that is clear, data-driven, and compelling. Feel free to customize it to fit your own specific mission and project goals while ensuring alignment with the intended grantmaker’s priorities!

[Organization]
[Date]
[Grant or Funder’s Name]

1. Introduction: The Problem at Hand

In [community/location], [describe the problem in one sentence]. Currently, [X number] of individuals are affected by [specific issue], leading to [negative impact]. Despite existing efforts, [highlight gap in current solutions].

2. Supporting Data and Evidence

According to [source], [statistic or key finding]. Additionally, research from [reliable organization] shows that [supporting data]. These figures highlight the growing need for immediate action to address [specific problem].

3. Root Causes and Contributing Factors

The primary reasons for this issue include [list key causes, such as lack of resources, systemic barriers, or economic factors]. Without intervention, these challenges will continue to worsen, affecting even more individuals in [target community].

4. Consequences of Inaction

If no action is taken, [describe potential adverse outcomes], leading to [larger-scale social, economic, or health impact]. This makes it crucial to implement sustainable solutions now.

5. Connection to the Funder’s Mission

Our mission at [Nonprofit] is to [state mission]. This aligns with [Funder]’s commitment to [funder’s goal or mission], making this partnership an ideal opportunity to create meaningful change.

6. Proposed Solution (Brief Overview)

Through [program name or initiative], we will provide [services/resources] to [target population]. Our approach includes [key strategies], which have been proven to [impact/outcome].

7. Call to Action

With the support of [Funder], we can take meaningful steps toward solving [problem]. This funding will help us [specific action, e.g., expand services, reach more people, improve resources] and create lasting change for [beneficiaries]. We look forward to the opportunity to work together and make a real impact.

Wrapping up & additional resources

A strong Statement of Need is the foundation of a successful grant proposal. By clearly outlining the problem, providing data-driven evidence, and connecting your project’s goals to the funding organization’s mission, you can make a compelling case for support.

Just remember to keep your writing clear, concise, and impactful. With the right approach⁠—and the template we provided⁠—you’ll be well on your way to securing the funding needed to bring your next project to life.

Interested in learning more about corporate giving strategies and beyond? Check out these additional resources:

  • Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grants (also known as Dollars for Doers) are some of the most widely available forms of corporate giving. Learn everything you need to know about getting started with these programs in our complete guide.
  • The Complete Guide to In-Kind Donations for Nonprofits. Grants don’t have to be solely monetary, either. Many companies and other donors are willing to provide in-kind support, too, through goods and services offered. Learn more about these in-kind donations here!
  • Free Download: Developing a Workplace Giving Plan. Discover other types of corporate giving programs⁠—and how your organization can make the most of them⁠—with our guide to developing a workplace giving plan. From matching gifts to VTO hours, this resource covers it all.

Click through to learn how Double the Donation can help you write a statement of need for grants and more.

What Are Corporate Grants for Nonprofits Guide + Examples

What Are Corporate Grants for Nonprofits? Guide + Examples

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Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?

In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.

And we’ll do so by answering the following frequently asked questions:

Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!

What are corporate grants for nonprofits?

Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.

While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:

  1. Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
  2. Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
  3. In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
  4. Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.

All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.

Why do companies provide corporate grants for nonprofits?

There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:

Increased Social Responsibility

Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.

Enhanced Corporate Image and Reputation

Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.

Growth in Employee Engagement and Satisfaction

Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.

Deepened Community Relations

By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.

Annual Tax Benefits

Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.

Strengthened Partnerships and Collaborations

Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.

Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.

How do nonprofits benefit from corporate grants?

Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!

Check out the following benefits offered by corporate grants for nonprofits:

Financial Support for Programs and Operations

Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.

Increased Visibility and Credibility

Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.

Access to New Resources

Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.

Opportunities for Long-Term Partnerships

Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.

Employee Engagement and Support

Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.

Strengthening Community Relationships

Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.

Increased Credibility with Other Funders

When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.

Opportunities for Marketing and Publicity

Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.

In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.

Gather more support with corporate grants for nonprofits and more using Double the Donation.

How can organizations obtain corporate grants?

Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!

Obtaining corporate grants is a dedicated process that includes the following steps:

1. Identifying Potential Corporate Grant Makers

To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:

  • Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
  • Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
  • Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
  • Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door⁠—employee interest!

2. Aligning Your Mission with Corporate Priorities

Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).

You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.

3. Researching Corporate Grant Criteria

Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:

  • Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
  • Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
  • Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.

4. Building Relationships with Corporate Partners

Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…

  • Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
  • Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
  • Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.

5. Crafting a Compelling Grant Proposal

A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::

  • Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
  • Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
  • Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
  • Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
  • Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.

6. Submitting the Grant Application

It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:

  • Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
  • Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.

7. Following Up and Staying Engaged

Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.

After submitting a corporate grant proposal, it’s important to:

  • Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
  • Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
  • Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.

8. Reporting on Grant Impact

Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:

  • Keep detailed records: Track how the grant is spent and document the outcomes.
  • Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
  • Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.

By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.

What companies offer corporate grants for nonprofits?

Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.

Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.

Bank of America's corporate grant program

Bank of America

Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.

In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Google's corporate grant program

Google

Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.

Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Target's corporate grant program

Target

The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.

Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.

Other giving programs include: Volunteer grants ✔️

Learn more and apply for the grant here.

Microsoft's corporate grant program

Microsoft

Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.

All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Nordstrom's corporate grant program

Nordstrom

Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.

Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️ 

Learn more and apply for the grant here.

Clif Bar's corporate grant program

Clif Bar

The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.

Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Coca-Cola's corporate grant program

Coca-Cola

The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.

Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Dick's Sporting Goods corporate grant program

Dick’s Sporting Goods

The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.

The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.

Learn more and apply for the grant here.

Geico's corporate grant program

Geico

Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.

Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Kroger's corporate grant program

Kroger

The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.

Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.

Learn more and apply for the grant here.

State Farm's corporate grant program

State Farm Insurance

State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.

State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Walmart's corporate grant program

Walmart

The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.

The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Wells Fargo's corporate grant program

Wells Fargo

Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.

The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

CostCo's corporate grant program

Costco

Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.

Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.

Other giving programs include: Executive matching gifts ✔️

Learn more and apply for the grant here.

Best Buy's corporate grant program

Best Buy

The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.

Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Lowe's corporate grant program

Lowe’s

Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.

Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

General Motors' corporate grant program

General Motors

General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.

The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Verizon's corporate grant program

Verizon

Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.

Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Ford's corporate grant program

Ford

The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.

Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

Citizens Bank's corporate grant program

Citizens Bank

Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.

Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

Home Depot's corporate grant program

Home Depot

The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.

Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

American Express corporate grant program

American Express

The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.

American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Cigna's corporate grant program

Cigna Group

Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.

Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Patagonia's corporate grant program

Patagonia

Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.

Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

US Bank's corporate grant program

U.S. Bank

U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.

U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Wrapping up & additional resources

Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.

As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.

Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:

Gather more support with corporate grants for nonprofits and more using Double the Donation.