Learning Center Archives - Double the Donation

The title of this article, Association Management Software Picks To Explore

20+ Association Management Software Picks To Explore

February 10, 2025/in About Double the Donation, Learning Center, Lists and Rankings /by Adam Weinger

As an association leader, your plate is full. Juggling member retention, event planning, and operational efficiency often feels like a delicate balancing act. If your current tools aren’t pulling their weight, managing your day-to-day operations only gets harder.

Enter association management software (AMS): a transformative tool designed to streamline operations, enhance member engagement, and free up time. But with so many options on the market, how do you choose the right platform?

This guide will demystify the process and help you find your perfect AMS. That way, your organization can invest in a system that meets your needs today and evolves with you tomorrow. Here’s what we’ll cover:

Association Management Software FAQ
20+ Association Management Platforms
How To Select The Best Association Management Software

Whether you go with an association management platform on our list or choose a different one, you’ll have the knowledge you need to navigate your options confidently. Let’s dive in.

Association Management Software FAQ

Before diving into specific picks, let’s answer a few questions executive directors, chief technology officers, and membership directors typically have about this type of software.

What Is Association Management Software?

Association management software (AMS) is a specialized platform designed to help membership organizations manage their operations. It centralizes key functions like member management, event planning, fundraising, communication, website management, and financial tracking into one cohesive system.

With an AMS, you can streamline administrative tasks, such as:

Maintaining a searchable member database.
Processing online payments, membership dues, and donations.
Designing online event registration pages and automating event reminders.
Building and maintaining a website to share announcements, resources, events, a member directory, industry news, and more.
Communicating with members via email or other online platforms.
Generating detailed financial reports, insightful analytics, and membership overviews.

By automating routine tasks and providing valuable insights, an AMS empowers organizations to enhance member engagement, streamline processes, and focus on achieving their mission.

What’s The Difference Between an AMS and a Community Platform?

While association management software and community platforms both support member engagement, they have distinct purposes and focus areas:

Purpose: Association management software handles operational and administrative needs for membership-based organizations. Community platforms foster interaction among members.
Core Features: Common AMS features include member databases, dues collection, event registration, and financial reporting. Meanwhile, common features in community platforms include discussion forums, content sharing, messaging tools, and gamification to encourage community participation.
Goal: While an AMS streamlines and centralizes organizational processes for efficient administration, a community platform creates a vibrant space for members to share ideas and build relationships.
Examples of Use: Leverage an AMS to track membership dues, send targeted emails, and keep a centralized database of members’ engagement history and contact information. Meanwhile, use your community platform to host online discussions, conduct polls or surveys, and provide members with access to shared documents and training materials.

Trade and professional associations often use both systems together. While an AMS meets operational needs, a community platform deepens member connections and engagement.

Why Should We Invest in an Association Management Platform?

An association management platform offers transformative benefits for your organization by streamlining operations, enhancing member satisfaction, and driving long-term growth. Here’s why it’s a smart investment:

Save time and money by simplifying administrative tasks. Association management platforms automate routine tasks like tracking membership dues, processing payments, and managing event registrations. This reduces your team’s administrative burdens, freeing up time to focus on strategic initiatives.
Enhance member engagement. With tools like personalized communication, member portals, and event management, an AMS helps you create an engaging member experience. From welcoming new members to consistently promoting benefits, actively engaging members leads to greater participation and more renewals.
Centralize member and financial data. An association management platform serves as a single source of truth for all your organizational data, from member profiles to financial records. This makes it easy to access, analyze, and act on insights, improving decision-making and efficiency.
Enhance professionalism. An AMS enables you to maintain a polished online presence with customizable websites, event pages, and member portals. This helps build credibility with current and prospective members.

Instead of using disparate systems, invest in a single platform that helps your association operate efficiently, engage members, and achieve its mission. An investment in the right platform is an investment in your organization’s growth and long-term success.

What Features Should My Association Look For?

As with any software, focus on features that align with your organization’s specific needs and budget. A few key features to prioritize in your AMS search include:

Membership management tools, including a centralized member database to organize member profiles, advanced search and filtering capabilities for easy data retrieval, and automated membership renewal reminders and processing.
Event management to create registration pages, automate attendee tracking, maintain event calendars, and host virtual events.
Member engagement tools, such as a self-service member portal, an online community, and gamification features like badges or leaderboards.
Financial management to process dues, event fees, and donations. Ensure you have invoicing, automated receipt generation, and robust financial reporting tools.
Communication tools such as newsletter creation, email segmentation capabilities, and feedback collection features.
Website and content management, such as a website builder and member-only portals for exclusive content, resources, or forums.
Reporting, including customizable dashboards to monitor metrics like membership growth and event attendance as well as detailed financial reports.
Integrations with other popular association tools, such as your accounting software, marketing platform, or community engagement software.

Before investing in an AMS, ensure it also has a supportive vendor. A vendor that offers comprehensive training and support will help you get your system up and running without a hitch.

20+ Association Management Platforms

The following list isn’t exhaustive but should provide a solid place to start your search for the right association management platform. Be sure to check customer reviews on platforms like G2 and Capterra to get a better sense of each system’s practical applications.

Tradewing: Best for Online Communities

Tradewing is a community management platform designed to boost membership growth, retention, and engagement by creating dynamic online communities. Built for trade and professional associations, the platform creates a user-friendly online space where members can connect with one another, attend virtual events, access valuable resources, and stay engaged with your community, all without ever leaving the Tradewing platform.

Depending on your needs, you can purchase either Tradewing’s full AMS platform or just the community engagement tools. The community platform integrates with popular AMSs, so if you want to extend another platform’s functionality, Tradewing is a great option!

Recommended for: Small to mid-sized trade and professional associations that prioritize community engagement and networking

Top Features: Build a vibrant online member community, design a branded website in minutes, manage your events, and stay connected with members through targeted email marketing.

Pricing: Tradewing prices vary based on the size and needs of your association. Pricing depends on selected features and membership size, so request a demo for more information.

ClubExpress: Best for Small Clubs and Local Chapters

ClubExpress is an AMS tailored to small clubs, local chapters, and volunteer-led organizations seeking an affordable solution to manage operations. It simplifies administrative tasks and helps organizations build stronger connections with members through intuitive tools for communication, events, and website management.

Recommended for: Small to mid-sized clubs, local chapters, and volunteer-driven associations across various industries, including hobby groups, sports clubs, and professional networks

Top Features: ClubExpress offers users a member database, website creation tools, a member mobile app, and integrated event management with online registration and payment options. Additional features include forums, email campaigns, text messaging, and financial tracking.

Pricing: ClubExpress has a flexible pricing model based on your number of active members. Pricing per member goes down as your organization grows. For instance, pay $0.42 per member monthly if you have 1-200 members, $0.38 per member if you have 201-300 members, $0.34 per member if you have 301-500 members, or $0.30 per member if you have 501-1,000 members.

Dash: Best for Content Management

Dash is a stress-free association management software solution designed to handle every aspect of running an association. With 50+ years of experience in association management, the Dash team has developed a platform that centralizes tasks such as member sign-up, event registration, and invoicing within a cloud-hosted environment.

Recommended for: Associations across various industries aiming to enhance operational efficiency and member engagement

Top Features: Dash offers an intuitive CMS for website creation, including blogs, news feeds, and member-only content. The CMS integrates with the association’s database, providing members with a seamless experience when purchasing merchandise, registering for events, or accessing digital resources. You’ll also gain features for managing members, communicating with your community, managing events, tracking finances, and accepting sponsorships.

Pricing: Dash offers three packages with varying features. Contact their team for pricing details.

Fonteva: Best for Salesforce Users

Fonteva is a robust association management software platform built on Salesforce, the world’s most popular CRM. It leverages the power of Salesforce with specialized features for associations, making it ideal for organizations interested in Salesforce.

Recommended for: Medium to large associations in industries that use Salesforce for customer and member relationship management

Top Features: Fonteva provides advanced member management, event registration, and e-commerce capabilities. Saleforce’s flexibility allows for deep customization, and the app marketplace expands functionality further.

Pricing: Fonteva requires a Salesforce subscription and custom pricing based on the size and complexity of your association’s needs.

Forj: Best for Virtual Engagement and Learning

Forj is a virtual engagement platform focused on enhancing member collaboration in an online environment. Designed for professional associations and communities, Forj helps organizations foster connections through virtual events, networking opportunities, and collaborative tools. Forj is a dual AMS and learning management system that combines community building and learning with the goal to modernize association membership.

Recommended for: Associations and professional networks prioritizing virtual engagement, community collaboration, and learning outcomes

Top Features: Forj offers tools for hosting interactive virtual events, managing discussion forums, and creating content hubs for members. Its analytics help track member engagement, event attendance, and content consumption to measure virtual initiatives’ effectiveness.

Pricing: Forj provides custom pricing based on organization size and requirements

Glue Up: Best for Event-Driven Organizations

Glue Up is an all-in-one association management platform designed for event-driven organizations. It includes membership management, event management, and email marketing tools, giving you the ability to monetize your professional community within minutes. However, it really shines in its event functionality, which makes it easy to plan, promote, and execute online and offline events.

Recommended for: Associations and organizations that rely heavily on events for member engagement and revenue

Top Features: Glue Up is a top event management with tools for online registration, ticketing, and payment processing. It also offers CRM functionality, email campaigns, and a mobile app for on-the-go management. Leverage surveys, financial tracking, and a website builder to streamline operations further.

Pricing: Glue Up uses a tiered pricing model based on selected features, starting at $2,500 annually.

GrowthZone: Best for Membership Growth

GrowthZone is an all-in-one platform designed to drive membership growth through innovative tools for recruitment, retention, and engagement. It simplifies operations for associations by automating processes and providing insights to improve member acquisition strategies. From managing certifications to providing a secure online community, you’ll have all the features you need to scale your membership base.

Recommended for: Associations of all sizes looking to grow their membership base

Top Features: Grow revenue with robust membership offerings, events, merchandise sales, and sponsorships. You can also access built-in marketing automation and sales funnel management tools. The AI-Powered Newsletter feature allows you to curate newsletters based on members’ unique interests and engagement history.

Pricing: Subscriptions start at $4,985 annually based on your chosen package, and there’s an onboarding fee.

iMIS: Best for Large Associations

iMIS is a powerful association management software solution designed to meet the needs of large organizations with complex operations. It combines member management, learning, fundraising, and event planning tools into a unified cloud-based platform.

Recommended for: Large associations, nonprofits, and organizations with diverse membership needs and high-volume data management

Top Features: iMIS offers advanced CRM capabilities, member management tools, learning management systems, website building functionality, and robust event planning features. Its analytics and reporting tools provide real-time insights, and its integrations allow for customized organizational workflows.

Pricing: iMIS pricing is customized based on the size and complexity of your organization. iMIS Professional starts at $7,200 annually, while iMIS Enterprise requires a custom quote.

MemberClicks: Best for Small to Mid-Sized Associations

MemberClicks is an all-in-one membership management software platform tailored for small to mid-sized associations and nonprofits. It simplifies member management and saves time with tools designed for administrative tasks. It hones in on online engagement by providing tools for custom websites, digital member communities, and online databases.

Recommended for: Small to mid-sized associations, chambers of commerce, and nonprofits seeking an affordable, user-friendly solution

Top Features: MemberClicks offers a member database, email marketing, and event registration tools. Its drag-and-drop website builder and customizable member portal ensure a branded online presence.

Pricing: MC Professional is ideal for individual-based member types and small associations, starting at $4,500 annually. MC Trade is best for organization-based member types, chambers, and large associations, starting at $3,500 annually. Special pricing structures are available for chambers.

MemberLeap: Best for Customizable Membership Management

MemberLeap is a flexible association management software solution that adapts to the unique needs of each organization. It empowers associations with tailored workflows and robust tools to manage members, events, website content, communications, and financial processes. MemberLeap is an excellent choice for associations seeking a scalable, feature-rich platform that addresses specific operational challenges while fostering member engagement and organizational growth.

Recommended for: Associations that require customizable membership management tools

Top Features: MemberLeap includes a member database, automated billing, robust event planning, volunteer management, and communication tools. Its website management capabilities and financial tracking features provide additional value.

Pricing: Pricing scales based on the association’s needs and number of active records, starting at $80 per month for the Copper Plan for organizations with 1-200 active records.

Nimble AMS: Best for Advanced CRM Capabilities

Nimble AMS is a Salesforce-based association management platform offering powerful CRM capabilities. Built on Salesforce, it enables associations to leverage advanced analytics and automation for member engagement and operational efficiency. Nimble AMS customers receive seamless upgrades three times a year, ensuring you’re always using the latest tools.

Recommended for: Medium to large associations using Salesforce and seeking robust CRM functionality

Top Features: Nimble AMS provides member management, accounting, a member portal, fundraising tools, and event management. It also supports custom workflows, AI-driven analytics through Salesforce Einstein, and mobile-friendly features for on-the-go management.

Pricing: Nimble AMS pricing is custom and requires a Salesforce subscription. Costs depend on your organization’s size and feature needs.

Novi AMS: Best for QuickBooks Integration

Novi AMS is built with deep QuickBooks integration, making it the perfect choice for associations prioritizing financial management. It streamlines time-consuming accounting processes, so your team can focus on serving your association’s members.

Recommended for: Small to mid-sized associations that use QuickBooks and need an AMS to simplify financial tracking

Top Features: Novi AMS includes a two-way sync with QuickBooks’ automated invoicing and financial reporting tools. Additionally, it offers member portals, event registration, and directory management features to simplify member management. Other key features include eCommerce and website management.

Pricing: Novi AMS pricing starts at $790 per month with an onboarding fee of $3,360 for organizations with annual revenue up to $400K. Pricing scales based on your organization’s annual revenue.

Protech: Best for Microsoft Users

Protech is a powerful AMS designed to integrate with the Microsoft Dynamics 365 platform, making it an excellent choice for organizations using Microsoft tools. Manage every detail of the member journey, bring your data to life with cutting-edge reports, and boost productivity by automating administrative tasks like billing.

Recommended for: Medium to large associations that rely on Microsoft Dynamics 365 and Azure True Cloud

Top Features: Protech offers advanced CRM capabilities, automated workflows, and financial tracking through an integrated suite of financial, eCommerce, analytics, and database tools. Thanks to its comprehensive features, you can manage events, generate insightful reports, and personalize the member experience.

Pricing: Protech pricing is based on your organization’s size and needed features, with additional costs for Microsoft Dynamics 365 licensing.

Raklet: Best for Community Fundraising and Events

Raklet is a versatile platform focused on helping associations and nonprofits engage their communities through fundraising and community management tools. It combines a user-friendly interface with features that build and sustain strong member relationships, such as a branded mobile app, dues collection, newsletters, and job boards. With 4,000+ integrations via Zapier and Make, you can connect Raklet with your favorite apps to improve your association management software’s functionality.

Recommended for: Associations, nonprofits, and clubs focused on fundraising

Top Features: Raklet includes tools for organizing online and offline events. You can also provide more value to your community with discussion boards, job boards, and a searchable member directory.

Pricing: Raklet offers tiered pricing plans starting at $49 per month, with additional features and capabilities available at higher tiers. There’s also a free option with limited features.

SilkStart: Best for Multi-Chapter Organizations

SilkStart is a comprehensive association management platform tailored for multi-chapter organizations, allowing centralized management while empowering autonomous local chapters. It streamlines operations for organizations with complex structures and diverse membership bases.

Recommended for: Associations and organizations with multiple chapters, branches, or regional divisions

Top Features: SilkStart provides a centralized database for member management, robust chapter management tools, and event coordination across chapters. It also includes website building and communication tools for consistent branding.

Pricing: SilkStart’s pricing includes a one-time setup fee and recurring charges based on active members or chapters. The Standard Plan starts at $220 per month (billed annually) for up to 500 members. Meanwhile, the Multi-Chapter Plan starts at $665 per month (billed annually) for up to 10 chapters, and custom pricing is available for larger organizations or additional needs.

Springly: Best for Nonprofits and NGOs

Springly is an all-in-one solution that simplifies operations for nonprofits, NGOs, associations, churches, and other member-based organizations. It focuses on enhancing supporter engagement, strengthening communications, and streamlining fundraising.

Recommended for: Nonprofits, NGOs, and mission-driven organizations in a variety of sectors

Top Features: Springly includes membership management, donation tracking, website creation, and automated email marketing tools. The platform’s integrated event registration and financial reporting features make it easy to manage operations while staying mission-focused.

Pricing: Springly offers tiered pricing plans starting at $45 per month, with higher tiers offering advanced features like CRM tools and custom reporting. There’s also a free plan that offers basic fundraising, event, and membership capabilities.

StarChapter: Best for Local Chapters of National Associations

StarChapter is a user-friendly association management software solution designed to help local chapters of national associations manage operations, events, and communication. It simplifies administrative tasks while maintaining alignment with overarching goals and branding. It also empowers users to leverage the software based on their responsibilities, whether they’re a board president, treasurer, or other leader.

Recommended for: Local chapters of national or parent associations seeking streamlined tools for chapter management

Top Features: StarChapter includes event registration, membership management, email marketing, and content management tools, all integrated into a customizable chapter website. It also provides reporting features to share chapter performance with national organizations.

Pricing: StarChapter’s pricing starts at $53 per month, with plans varying based on chapter size and selected features. Expect to pay a setup fee ranging from $599-$3,041 based on your number of members.

ToucanTech: Best for Educational and Alumni Associations

ToucanTech is a specialized platform for educational and alumni associations, offering a unique blend of member engagement and database management tools. Its intuitive interface helps associations connect with alumni, donors, and members while streamlining administrative tasks.

Recommended for: Mid-sized educational institutions and alumni associations with up to 200K database records and looking to invest about $10K annually in new software

Top Features: ToucanTech includes tools for creating member portals, managing communications through email and social media, and processing donations with built-in fundraising features. It also makes it easy to plan events and promote job and mentoring opportunities.

Pricing: ToucanTech pricing is customized based on your organization’s size and needs, with flexible options available for different budgets.

Wild Apricot: Best Budget-Friendly AMS

Wild Apricot is affordable, user-friendly association management software designed for small associations and member-based nonprofits. Trusted by 15,000+ organizations, Wild Apricot offers a comprehensive suite of features at a competitive price point, making it ideal for budget-conscious organizations.

Recommended for: Small to mid-sized associations, nonprofits, clubs, or other member-based organizations seeking a cost-effective solution

Top Features: Wild Apricot provides membership management features, event registration capabilities, and a drag-and-drop website builder. Its self-service member portal and email marketing tools make it easy to engage members and maintain an online presence.

Pricing: Wild Apricot has a free trial and tiered pricing starting at $60 per month, based on your number of members. Save 10% by pre-paying for a year and 15% by pre-paying for two years. They also have multi-chapter pricing options.

YourMembership: Best for Member Engagement

YourMembership is a powerful association management system designed to boost member engagement. With a suite of customizable tools, it helps associations build strong member connections while automating administrative workflows, such as event management, membership renewals, and communication.

Recommended for: Small associations across industries that prioritize member engagement and retention

Top Features: YourMembership includes a member portal, learning management capabilities, event management, and email marketing tools for targeted communication. It also offers community forums, mobile-friendly features, and reporting tools to monitor engagement.

Pricing: Request a personalized quote for this association management platform.

How To Select the Best Association Management Software

Looking at this list of popular association management platforms, you might be unsure how to narrow down your options. Start by assembling a committee to evaluate different platforms. Having diverse perspectives will help you review your options objectively while considering each platform’s impact on various aspects of your association.

The buying process looks similar to any software your association might need. Follow these steps to select the best AMS for your team:

Evaluate your existing tools. List the tools your organization currently uses and their key features. Identify gaps or inefficiencies that an AMS could address to enhance productivity and member engagement.
Define your needs. Decide which features are essential for your association and which would be optional but beneficial. Focus on tools that simplify workflows, whether your priorities are managing members, member networking, events, communications, finances, or educational programs.
Set a budget. Establish a clear budget for your AMS, factoring in both upfront costs and ongoing expenses.
Research and compare options. Create a shortlist of vendors that align with your needs. Evaluate their features, pricing, and customer reviews to find the best match.
Request demos. Contact your top candidates to schedule demos. Use this opportunity to see the platform in action and ask detailed questions about how their solutions address your specific challenges.
Decide and implement your AMS. Present your final choice to leadership. Once approved, sign the contract and collaborate with the vendor to plan a smooth implementation process.

Adding association management software to your toolkit is an investment in your organization’s future, so take the time to assess your options thoroughly. You’ll be well-positioned to select a platform that fulfills your needs both today and down the road.

Choose Your Association Management Platform

The right association management software can be a lifeline, offering you the tools to work smarter, not harder. With so many choices, navigating the crowded market of AMS options can be overwhelming. Now, you know what to look for, what to avoid, and how to make a confident choice.

To learn more about association management, check out these free resources:

10 Best Community Engagement Platforms To Boost Renewals. Discover the role of a community engagement platform in managing your association and growing your membership base. Then, explore leading options on the market.
10 Solid Nonprofit Membership Marketing Ideas to Drive Impact. Reach potential members by testing out these marketing ideas. Learn about creative promotional ideas like Google Ads and referral programs.
How to Get Sponsors for an Event: A Fundraiser’s Guide. If your organization relies on events to generate revenue, check out this guide to learn about securing event sponsorships.

How to Write a Statement of Need for Grants [With Template]

February 10, 2025/in Corporate Sponsorships, Learning Center /by Adam Weinger

When applying for a grant, your Statement of Need is one of the most critical sections of your proposal. It explains why your project is necessary, who it will benefit, and how it addresses a pressing issue. But whether you’re applying for grants for the first time or you’re simply looking to refresh your current grant-seeking strategy, learning how to write a statement of need for grants can be an overwhelming task.

In this guide, we’ll walk you through the key elements of writing a compelling Statement of Need, provide tips for making your case persuasive, and even offer a ready-to-use template to streamline the process. Specifically, we’ll cover:

What is a Statement of Need?
How does a Statement of Need help secure grants?
Steps for writing a Statement of Need
Free template: Statement of Need for grants

All in all, a well-crafted Statement of Need can make your application stand out by clearly demonstrating the urgency and significance of your cause. Dive in to explore our best practices and a step-by-step walkthrough of the process.

Let’s begin!

What is a Statement of Need?

A Statement of Need is a crucial component of a grant proposal that explains why your project or program is necessary. It provides a clear, evidence-based argument that highlights the problem your organization aims to address and demonstrates the urgency of the issue.

Essentially, a Statement of Need answers the question: Why is this funding needed?

For the best results, a well-written Statement of Need should include:

A clear definition of the problem – Describe the issue your project seeks to solve and who is affected.
Data and evidence – Use statistics, research, and real-world examples to support your claims.
Relevance to the funder – Show how your project aligns with the grantmaker’s mission and priorities.
Potential impact – Explain how your project will create meaningful change and why it’s the right solution.

This section sets the stage for the rest of your proposal, helping funders understand the significance of your work and why they should invest in your cause.

A compelling Statement of Need can make the difference between securing funding or being overlooked, so it’s essential to craft it with clarity and persuasion.

How does a Statement of Need help secure grants?

A Statement of Need plays a crucial role in securing grants. Why? it persuades funders that your project is both necessary and impactful. Grantmakers generally receive a wide array of applications, so your proposal must clearly communicate why your initiative deserves funding over others.

A strong Statement of Need helps in the following ways:

Demonstrates Urgency – It highlights a pressing issue that requires immediate attention, showing funders why action is needed now.
Establishes Credibility – By including well-researched data, statistics, and testimonials, you prove that your project is backed by evidence and a deep understanding of the problem.
Aligns with the Funder’s Mission – Grantmakers want to support projects that fit their goals. A well-crafted Statement of Need connects your organization’s work to their priorities, increasing your chances of approval.
Shows Real-World Impact – Funders want to invest in initiatives that create measurable change. By outlining how your project will address the issue and benefit the target audience, you make a compelling case for why your work matters.
Builds an Emotional Connection – While data is essential, storytelling can make your need more relatable. Including real-life examples or success stories helps funders connect with your cause on a deeper level.

Ultimately, a persuasive Statement of Need convinces funders that your project is a worthwhile investment. When written effectively, it not only justifies your request for funding but also inspires confidence in your organization’s ability to create meaningful change.

Steps for writing a Statement of Need

Crafting a compelling Statement of Need requires careful planning, thorough research, and a clear structure.

Here are the essential steps that your team can follow to secure more grant funding.

1. Identify the Problem

Start by clearly defining the issue your project aims to solve. Describe who is affected, how they are impacted, and why the problem is urgent.

For the best results, use precise language to paint a compelling picture of the needs your organization and its constituents are facing.

2. Support with Data and Evidence

Grantmakers want to see factual proof that your issue is significant. Incorporate relevant statistics, research studies, community assessments, or real-world examples to validate your claims.

Remember: reliable data strengthens your credibility and makes your case more persuasive.

3. Explain the Root Causes

Beyond stating the problem, explain why it exists. Identify contributing factors and systemic issues that your project will address. This demonstrates a deep understanding of the challenge and a strategic approach to solving it.

4. Connect to the Funder’s Mission

Every funder has specific goals and priorities. Research their funding guidelines and tailor your Statement of Need to align with their mission. Show how your project fits within their focus areas and contributes to their overall impact.

5. Highlight the Consequences of Inaction

Emphasize what will happen if the problem is not addressed. Will the issue worsen? Will more people be affected? Creating a sense of urgency can make your request more compelling and motivate funders to take action.

6. Present Your Solution

While the Statement of Need focuses on the problem, briefly introduce your project as the solution. Explain why your organization is uniquely positioned to address the issue and how your approach is the most effective.

7. Keep It Clear and Concise

Avoid jargon or overly technical language. Keep your writing clear, structured, and to the point. Funders review many proposals, so a well-organized and easy-to-read Statement of Need will make a stronger impression.

By following these steps, you can craft a persuasive and well-supported Statement of Need that effectively communicates the urgency and significance of your project, increasing your chances of securing grant funding.

Free template: Statement of Need for grants

The following template provides a structured approach to writing a Statement of Need that is clear, data-driven, and compelling. Feel free to customize it to fit your own specific mission and project goals while ensuring alignment with the intended grantmaker’s priorities!

[Organization]
[Date]
[Grant or Funder’s Name]

1. Introduction: The Problem at Hand

In [community/location], [describe the problem in one sentence]. Currently, [X number] of individuals are affected by [specific issue], leading to [negative impact]. Despite existing efforts, [highlight gap in current solutions].

2. Supporting Data and Evidence

According to [source], [statistic or key finding]. Additionally, research from [reliable organization] shows that [supporting data]. These figures highlight the growing need for immediate action to address [specific problem].

3. Root Causes and Contributing Factors

The primary reasons for this issue include [list key causes, such as lack of resources, systemic barriers, or economic factors]. Without intervention, these challenges will continue to worsen, affecting even more individuals in [target community].

4. Consequences of Inaction

If no action is taken, [describe potential adverse outcomes], leading to [larger-scale social, economic, or health impact]. This makes it crucial to implement sustainable solutions now.

5. Connection to the Funder’s Mission

Our mission at [Nonprofit] is to [state mission]. This aligns with [Funder]’s commitment to [funder’s goal or mission], making this partnership an ideal opportunity to create meaningful change.

6. Proposed Solution (Brief Overview)

Through [program name or initiative], we will provide [services/resources] to [target population]. Our approach includes [key strategies], which have been proven to [impact/outcome].

7. Call to Action

With the support of [Funder], we can take meaningful steps toward solving [problem]. This funding will help us [specific action, e.g., expand services, reach more people, improve resources] and create lasting change for [beneficiaries]. We look forward to the opportunity to work together and make a real impact.

Wrapping up & additional resources

A strong Statement of Need is the foundation of a successful grant proposal. By clearly outlining the problem, providing data-driven evidence, and connecting your project’s goals to the funding organization’s mission, you can make a compelling case for support.

Just remember to keep your writing clear, concise, and impactful. With the right approach⁠—and the template we provided⁠—you’ll be well on your way to securing the funding needed to bring your next project to life.

Interested in learning more about corporate giving strategies and beyond? Check out these additional resources:

Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grants (also known as Dollars for Doers) are some of the most widely available forms of corporate giving. Learn everything you need to know about getting started with these programs in our complete guide.
The Complete Guide to In-Kind Donations for Nonprofits. Grants don’t have to be solely monetary, either. Many companies and other donors are willing to provide in-kind support, too, through goods and services offered. Learn more about these in-kind donations here!
Free Download: Developing a Workplace Giving Plan. Discover other types of corporate giving programs⁠—and how your organization can make the most of them⁠—with our guide to developing a workplace giving plan. From matching gifts to VTO hours, this resource covers it all.

What Are Corporate Grants for Nonprofits? Guide + Examples

January 14, 2025/in Corporate Sponsorships, Nonprofit Basics, Learning Center, Lists and Rankings /by Adam Weinger

Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?

In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.

And we’ll do so by answering the following frequently asked questions:

What are corporate grants for nonprofits?
Why do companies provide corporate grants for nonprofits?
How do nonprofits benefit from corporate grants?
How can organizations obtain corporate grants?
What companies offer corporate grants for nonprofits?

Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!

What are corporate grants for nonprofits?

Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.

While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:

Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.

All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.

Why do companies provide corporate grants for nonprofits?

There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:

Increased Social Responsibility

Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.

Enhanced Corporate Image and Reputation

Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.

Growth in Employee Engagement and Satisfaction

Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.

Deepened Community Relations

By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.

Annual Tax Benefits

Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.

Strengthened Partnerships and Collaborations

Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.

Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.

How do nonprofits benefit from corporate grants?

Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!

Check out the following benefits offered by corporate grants for nonprofits:

Financial Support for Programs and Operations

Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.

Increased Visibility and Credibility

Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.

Access to New Resources

Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.

Opportunities for Long-Term Partnerships

Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.

Employee Engagement and Support

Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.

Strengthening Community Relationships

Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.

Increased Credibility with Other Funders

When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.

Opportunities for Marketing and Publicity

Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.

In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.

How can organizations obtain corporate grants?

Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!

Obtaining corporate grants is a dedicated process that includes the following steps:

1. Identifying Potential Corporate Grant Makers

To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:

Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door⁠—employee interest!

2. Aligning Your Mission with Corporate Priorities

Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).

You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.

3. Researching Corporate Grant Criteria

Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:

Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.

4. Building Relationships with Corporate Partners

Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…

Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.

5. Crafting a Compelling Grant Proposal

A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::

Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.

6. Submitting the Grant Application

It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:

Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.

7. Following Up and Staying Engaged

Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.

After submitting a corporate grant proposal, it’s important to:

Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.

8. Reporting on Grant Impact

Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:

Keep detailed records: Track how the grant is spent and document the outcomes.
Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.

By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.

What companies offer corporate grants for nonprofits?

Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.

Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.

Bank of America

Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.

In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Google

Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.

Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Target

The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.

Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.

Other giving programs include: Volunteer grants ✔️

Learn more and apply for the grant here.

Microsoft

Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.

All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Nordstrom

Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.

Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Clif Bar

The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.

Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Coca-Cola

The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.

Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Dick’s Sporting Goods

The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.

The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.

Learn more and apply for the grant here.

Geico

Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.

Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Kroger

The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.

Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.

Learn more and apply for the grant here.

State Farm Insurance

State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.

State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Walmart

The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.

The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Wells Fargo

Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.

The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Costco

Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.

Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.

Other giving programs include: Executive matching gifts ✔️

Learn more and apply for the grant here.

Best Buy

The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.

Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Lowe’s

Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.

Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

General Motors

General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.

The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Verizon

Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.

Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Ford

The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.

Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

Citizens Bank

Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.

Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

Home Depot

The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.

Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

American Express

The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.

American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Cigna Group

Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.

Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Patagonia

Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.

Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

U.S. Bank

U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.

U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Wrapping up & additional resources

Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.

As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.

Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:

Corporate Sponsors: 65+ Companies That Donate to Nonprofits. Check out this list of companies known for their generous support of nonprofits like yours. Find some of the best corporate sponsors here!
How to Identify Corporate Partnerships [With Double the Donation]. Find out how your organization’s existing matching gift software can help your team uncover broader corporate partnerships.
Free Download: The Ultimate Guide to Matching Gifts. Get caught up on the basics of matching gifts with this complete guide. It has everything you’ll need to know about corporate gift-matching!

Board Member Fundraising: Matching Gifts, Volunteer Grants

January 13, 2025/in Lists and Rankings, Fundraising Ideas, Company Spotlights, Matching Gift Companies, Learning Center, Volunteer Grant Companies /by Adam Weinger

A well-established board of directors can play a critical role in the success of a nonprofit. Not only through governance and strategic leadership but also by actively contributing to revenue-generation efforts through dedicated board member fundraising.

One powerful yet often underutilized way board members can amplify their impact is by leveraging corporate philanthropy programs like matching gifts and volunteer grants⁠—including specific programs designed to celebrate board membership. These initiatives allow key individuals to maximize their personal contributions and service, encouraging greater community support and engagement.

In this post, we’ll explore how board members can take advantage of these opportunities and more to drive additional funding for their organizations. Specifically, we’ll cover the following:

What is board member fundraising?
5 board member fundraising strategies to consider
Board member fundraising & matching gifts
Board member fundraising & volunteer grants

By understanding and leveraging corporate philanthropy programs like matching gifts and volunteer grants, board members can significantly enhance their nonprofit’s fundraising potential. As we dive into the specifics, you’ll discover practical strategies and actionable insights to help board members unlock new funding opportunities.

Read on to learn how you and your fellow board members can make the most of these powerful giving programs and beyond!

What is board member fundraising?

Board member fundraising refers to the role nonprofit board members play in generating financial support for their organization. As key leaders and ambassadors, board members are often expected to contribute personally and encourage others to give through their networks.

This can include direct donations, securing major gifts, organizing fundraising events, leveraging corporate giving programs like matching gifts and volunteer grants, and fostering relationships with potential donors.

All in all, effective board member fundraising strengthens the nonprofit’s financial sustainability and demonstrates a commitment to the organization’s mission.

5 board member fundraising strategies to consider

While board member fundraising can seem daunting, there are several effective and accessible ways for organizations to rally their board members to get involved. Below are five key fundraising strategies that can help board members maximize their impact and strengthen their nonprofit’s financial sustainability.

1) Organize fundraising events.

Hosting fundraising events is a powerful way for board members to engage their networks and generate revenue for the nonprofit. Whether it’s a formal gala, networking reception, or intimate donor gathering, these events provide opportunities to cultivate relationships and secure donations.

Board members can take the lead by organizing, sponsoring, or inviting key stakeholders to these events. By leveraging their connections and expertise, they can create meaningful experiences that inspire giving and strengthen donor relationships.

2) Encourage giving by example.

Board members set the tone for donor engagement, and one of the most effective ways to encourage giving is by leading with personal contributions. When board members donate at a meaningful level, it signals confidence in the organization’s mission and motivates others to contribute.

Organizations should establish a culture where board giving is an expectation and celebrate members who go above and beyond in their financial support.

3) Implement peer-to-peer fundraising.

Peer-to-peer fundraising allows board members to leverage their networks for greater impact. By creating personal fundraising pages and reaching out to friends, colleagues, and family, board members can rally additional supporters around the cause.

Whether tied to a specific campaign, event, or milestone, peer-to-peer efforts help expand an organization’s donor base and bring in new funding. Providing board members with the right tools and messaging to do so ensures their outreach is both effective and seamless.

4) Thank and steward board members.

Recognizing and appreciating board members for their fundraising efforts is essential to maintaining engagement and motivation. Organizations should implement consistent stewardship practices, such as personalized thank-you messages, public recognition, and exclusive impact updates.

Celebrating board contributions not only strengthens their commitment but also reinforces the importance of their role in the nonprofit’s success.

5) Explore corporate giving opportunities.

Many board members have access to corporate giving programs through their employers, including matching gifts, volunteer grants, and other opportunities. To ensure you’re making the most of their support, nonprofit teams should educate board members on these programs⁠—and encourage them to take advantage of available funding.

Whether by submitting their own donations for a match or securing grants for volunteer hours, board members can unlock significant financial support through their employers with minimal extra effort.

Board member fundraising & matching gifts

Matching gifts are one of the most effective ways to amplify board member fundraising efforts. After all, many companies have established corporate matching gift programs, where they match donations made by their employees to eligible nonprofits. Some even offer dedicated programs to match board members’ donations at an even higher rate or allowance!

As a result, board members can take advantage of these programs to significantly increase the impact of their personal contributions⁠—and encourage others to do the same.

Check out these examples of companies with matching gift programs specifically for employees serving on nonprofit boards:

US Bancorp

US Bancorp is the parent company of the U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($670 billion), and the fifth largest based on total branches. The company currently employs over 70,000 people.

US Bank Matching Gift Policy

US Bank offers a 1:1 matching ratio of gifts with a generous limit each year. When a board member makes a donation, however, this limit is tripled. US Bank matches donations made by full-time and part-time employees to most nonprofit organizations.

Learn more about US Bank’s matching gift program.

WestRock

WestRock is an American packaging company based in Richmond, Virginia. It has approximately 56,000 employees.

WestRock Matching Gift Policy

WestRock matches all employee donations to educational institutions (K-12 included). However, it also matches donations from employees who serve on the board of directors (or other governing bodies) of the organization to which the contribution is being made.

Learn more about WestRock’s matching gift program.

Dominion Resources, Inc.

Dominion Resources, Inc. (aka Dominion) is a power and energy company headquartered in Richmond, Virginia, which supplies electricity and natural gas across the nation. Today, the company employs an estimated 18,000 people.

Dominion Matching Gift Policy

When Dominion employees or retirees serve on the board of directors for a nonprofit organization, the company will make a 2:1 match (which is greater than its standard match offering of 1:1).

Learn more about Dominion’s matching gift program.

Schneider Electric & Subsidiaries

Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions. The company specializes in electricity distribution and automation management, and it currently employs more than 168,000 individuals.

Schneider Electric Matching Gift Policy

Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to a lofty annual maximum. If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to 1.5:1.

Learn more about Schneider Electric’s matching gift program.

Board member fundraising & volunteer grants

Additionally, volunteer grants are another often overlooked but powerful way for board members to support their nonprofit financially.

Many companies offer corporate volunteer grant programs, which provide monetary donations to nonprofits based on the volunteer hours their employees contribute. As highly engaged volunteers, board members may be eligible to secure these grants, turning their service into direct funding for your cause.

Check out these examples of companies with volunteer grant programs that nonprofit board members can leverage:

Takeda Pharmaceuticals Inc.

Takeda is the largest pharmaceutical company in Japan and Asia, boasting 49,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation.

Takeda Volunteer Grant Program

When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a generous volunteer grant for the organization.

Learn more about Takeda’s volunteer grant program.

Novartis International AG

Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. Currently, it’s ranked number eight in sales in the worldwide pharmaceutical industry ($201 billion) and employs nearly 120,000 people.

Novartis Volunteer Grant Program

Novartis offers Board Service Grants, through which employees who serve on the board of directors of an eligible organization can request a volunteer grant after one year of board service. These grants are renewable annually for up to three years.

Learn more about Novartis’ volunteer grant program.

PNM Resources

PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to hundreds of thousands of homes and businesses across the southwest. Today, PNM is estimated to employ about 2,000 people.

PNM’s Volunteer Grant Program

PNM provides volunteer grants to the organizations its staff volunteer with. However, if an employee volunteers for a minimum number of hours and serves on the organization’s board of directors, the company provides an even larger grant amount!

Learn more about PNM’s volunteer grant program.

Blue Shield of California

With over 7,500 employees, Blue Shield of California is based in San Francisco, California. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.

BSOC Volunteer Grant Program

Blue Shield of California offers a few volunteer grant-giving programs.
For healthcare organizations, when a BSOC employee serves on the nonprofit’s governing board and makes a monetary donation, BSOC will match the donation at a 2:1 ratio. Meanwhile, for civic and community organizations. BSOC employee volunteers serving on the governing body can have their donations matched at a 1:1 ratio.

Learn more about BSOC’s volunteer grant program.

Wrapping up & additional resources

By tapping into corporate matching gift programs and volunteer grants, board members can significantly boost their nonprofit’s fundraising efforts with minimal extra effort. Whether by submitting their own donations for a corporate match or securing grants for their volunteer service, these initiatives can unlock substantial funding.

As key ambassadors of the organization, board members have a unique opportunity to set the tone for donor engagement and corporate partnerships. When fully utilized, these programs not only strengthen financial resources but also deepen the culture of giving within the nonprofit community. Talk about a win-win!

Interested in learning more about smart fundraising and workplace giving strategies? Check out these additional resources:

Become an Expert: Access The Ultimate Guide to Matching Gifts. Maximize the impact of every donation by leveraging matching gift programs. This comprehensive guide covers everything nonprofits need to know about corporate matching gifts, from identifying opportunities to engaging donors and increasing revenue.
Fuel Fundraising: Access The Guide to Corporate Volunteer Grants. Did you know that many companies provide grants based on their employees’ volunteer hours? This guide explores how nonprofits can tap into corporate volunteer grant programs, empowering board members and supporters to turn their time into funding.
Top Workplace Giving Companies: Leading Employers to Know. Some of the biggest companies offer generous workplace giving programs, from matching gifts to volunteer grants and more. This resource highlights top employers with strong corporate philanthropy initiatives, helping nonprofits connect with companies that align with their missions.

Submitting an In-Kind Donation Request: A Nonprofit’s Guide

January 7, 2025/in Corporate Sponsorships, Learning Center /by Adam Weinger

In-kind contributions play a crucial role in helping nonprofits stretch their resources and make a greater impact in their communities. But how can your organization successfully solicit in-kind donations from businesses and individuals? It all starts with an in-kind donation request.

Submitting an in-kind donation request requires a thoughtful approach. From crafting a compelling message to targeting the right potential donors, this process can strengthen partnerships and open doors to ongoing support.

In this guide, we’ll walk you through the steps to create effective in-kind donation requests, build meaningful relationships with donors, and ensure your nonprofit is well-equipped to secure the resources it needs. Specifically, we’ll cover:

What is an in-kind donation?
Understanding in-kind donation requests
6 Steps to submit an in-kind donation request
Best practices for an effective in-kind donation request
Free template: Crafting an in-kind donation request

Whether goods, services, or professional expertise, in-kind contributions can provide invaluable support for your mission. You certainly don’t want to miss out on the opportunities as they’re made available to you!

Ready to find out how your team can make the most of them by maximizing your donation requests? Let’s begin with a recap of the basics.

What is an in-kind donation?

An in-kind donation refers to a non-monetary contribution made to a nonprofit organization. Instead of donating cash, individuals or companies provide goods or services that directly support the nonprofit’s mission. These donations can range from tangible items like clothing, food, and office supplies to professional services such as legal counsel, marketing support, or event planning.

Check out a few examples here:

A bakery donates pastries for a fundraising event
A tech company offers free software to streamline a nonprofit’s operations
A marketing firm supplies advertising support to an organization pro bono

All in all, in-kind donations allow organizations to save money on essential expenses, redirecting their financial resources toward other impactful initiatives.

These kinds of donations are a win-win for both donors and nonprofits. Donors can make meaningful contributions by leveraging their products, skills, or surplus inventory, while nonprofits benefit from valuable resources they might not otherwise afford. By fostering partnerships with individuals and businesses, nonprofits can use in-kind donations to meet specific needs and amplify their overall impact.

Understanding in-kind donation requests

In-kind donation requests are formal appeals made by nonprofits to secure goods or services instead of monetary contributions. These requests are tailored to meet the specific needs of the organization, such as items for an event, professional expertise, or resources to support day-to-day operations.

Unlike monetary donations, in-kind contributions often require nonprofits to carefully identify what they need⁠—and match those needs with potential donors who can provide them. For example, a nonprofit hosting a community fundraiser might request food from local restaurants, auction items from retail businesses, and/or pro bono photography services to document the event.

When crafting in-kind donation requests, nonprofits must clearly communicate:

What they need: Be specific about the items or services required, such as office supplies, event space, or expertise.
Why it matters: Explain how the donation will directly impact the cause or support a specific program or initiative.
How donors benefit: Highlight potential benefits to the donor, such as recognition, marketing opportunities, or the chance to make a meaningful difference in their community.

Successful in-kind donation requests are personal, concise, and targeted to the right donors. By understanding the value of in-kind support and crafting strategic appeals, nonprofits can build strong partnerships and secure the resources they need to further their mission.

6 Steps to submit an in-kind donation request

Securing in-kind donations requires a strategic approach to ensure your request is clear, compelling, and targeted to the right donors. We recommend following these steps to maximize your chances of success:

1) Create an in-kind donation wishlist.

The first step in soliciting in-kind donations is to clearly identify your nonprofit’s specific needs. This involves creating a detailed wishlist of goods or services required for programs, events, or daily operations.

For example, you might need school supplies for a community drive, auction items for a fundraiser, or professional services like graphic design or legal counsel. A well-thought-out wishlist provides clarity for both your organization and potential donors, making it easier to communicate your needs and secure the right contributions.

2) Identify potential in-kind donors (individuals and companies).

Once you have a wishlist, the next step is to identify individuals, businesses, or organizations that can fulfill those needs. Consider local businesses, large corporations with philanthropic programs, or individuals with relevant expertise or resources.

For the best results, look for donors whose values or services align with your mission. All in all, you’ll want to research and prioritize donors who are likely to support your cause based on their past (or current) giving or community involvement. And if you have an existing connection to the business or individual, even better!

3) Familiarize yourself with existing in-kind giving programs.

Many companies have structured in-kind giving programs with specific guidelines, requirements, or application processes. Research these programs to understand how to align your request with their criteria or kick off the application process.

For example, some companies may only donate to nonprofits with a 501(c)(3) status or within certain geographic areas. Familiarizing yourself with these programs not only increases your chances of success but also helps you tailor your approach to fit the company’s requirements and philanthropic priorities.

4) Craft a personalized request for support.

A personalized request is key to standing out and building a connection with potential donors. Address your request to a specific individual, such as the company’s community outreach manager or business owner. Clearly explain your nonprofit’s mission, the specific item or service you need, and how it will benefit your cause.

Not to mention, you’ll want to emphasize how the donation aligns with the donor’s values or business goals and highlight any recognition or benefits they might receive in return. Personalization shows that you’ve done your research and value their potential partnership⁠—and aligning your goals with one another.

5) Provide supporting materials, if necessary.

To strengthen your request, include any relevant supporting materials. This might involve your nonprofit’s tax-exempt status letter, a flyer for an upcoming event, or data showcasing the impact of previous donations.

Supporting materials lend credibility to your request and help donors understand your organization’s mission and the significance of their contribution. However, you’ll want to be concise and include only the most pertinent documents to avoid overwhelming the donor with too much information.

6) Follow up with the potential donor.

After sending your initial request, it’s important to follow up if you haven’t received a response within a reasonable timeframe. A polite email or phone call can serve as a gentle reminder and provide an opportunity to answer any questions the donor might have.

Following up shows your professionalism and enthusiasm for their support. Even if the donor cannot contribute this time, maintaining a positive and respectful interaction can lay the groundwork for future opportunities.

Best practices for an effective in-kind donation request

Now that you have an understanding of the basic steps you should take, implementing the following expert-proven tips can help you craft in-kind donation requests that stand out from the crowd.

Use employment information to uncover potential donors.

One often overlooked strategy is leveraging employment information to identify potential donors. Many companies encourage their employees to participate in philanthropic efforts and may have programs in place to support nonprofit causes, such as in-kind donations, volunteer grants, or even VTO.

By engaging with your current supporters and learning where they work, you can uncover opportunities to connect with businesses that align with your mission. Additionally, employees may act as internal advocates for your organization, increasing your chances of securing in-kind support.

Tailor your in-kind donation request for each prospect.

A one-size-fits-all approach rarely succeeds when soliciting in-kind donations. After all, personalization is the key to showing potential donors that you value their unique contribution and understand their capabilities. Thus, research each prospect’s business and philanthropic goals and craft a request that aligns with their resources and values. A tailored approach demonstrates thoughtfulness and increases the likelihood of a positive response.

For example, a local bakery might appreciate a request for baked goods for an event, while a tech company may be more inclined to provide equipment or software.

Be clear and specific about your needs.

Ambiguity can make it difficult for potential donors to understand how they can contribute. Clearly articulate what you need, how much you need, and when you need it. Rather than broadly asking for “event supplies,” specify items like “200 folding chairs for a community seminar on April 15th.”

This level of detail not only makes it easier for donors to fulfill your request but also instills confidence that their contribution will be put to good use.

Focus on the impact donations have on your cause.

Donors are more likely to give when they see the tangible impact of their contribution. Emphasize how the requested in-kind donation will directly benefit your programs or community. For example, explain how donated backpacks will equip underserved children for success in school or how donated food will feed families during the holidays.

Sharing stories, photos, or data about past successes can further illustrate the meaningful difference donors can make.

Highlight various benefits to the donor.

In-kind donations offer numerous benefits to donors beyond the satisfaction of supporting a good cause. These can include public recognition, tax deductions, and increased visibility in the community.

When crafting your request, be sure to outline these potential benefits. For example, you might offer social media shoutouts, acknowledgment in an event program, or signage at a fundraiser. By showcasing how their support also benefits their business or personal brand, you create a mutually beneficial relationship.

Offer easy, flexible ways to give.

Streamlining the donation process can make it more appealing for potential donors to contribute. Provide clear instructions on how to deliver goods or services, such as pick-up options, drop-off locations, or online submission forms.

Flexibility is also key—let donors know they can offer partial contributions or alternative items if they are unable to meet your exact request. By removing barriers and offering convenience, you increase the likelihood of receiving in-kind donations.

Free template: Crafting an in-kind donation request

Ready to begin soliciting gifts for your cause? Get a headstart on your in-kind donation requests with our prewritten template. Just remember to customize the messaging to your own organization for the best results!

Subject Line: Partner with [Nonprofit] to Make a Difference (at no cost!)

Dear [Contact Name (HR or CSR Representative)],

I hope this message finds you well. My name is [Name], and I am [Title] at [Nonprofit], a charitable organization dedicated to [briefly state your mission or cause].

We are currently planning [event/campaign name] on [date(s)], which will [explain the purpose or goal]. To make this initiative a success, we are reaching out to valued community partners like [Company] for support.

We are specifically seeking in-kind donations of [list specific items or services, e.g., food, gift cards, technology, professional services] that will help us achieve our goals. Your generosity would directly impact [describe beneficiaries, e.g., local families, students, the environment] and contribute to creating a lasting positive change.

In recognition of your support, we would be delighted to feature [Company] in our promotional materials, including [list specific benefits, e.g., event signage, social media shoutouts, newsletter acknowledgments].

Please let us know if you would be open to discussing this opportunity further. I’d be happy to answer any questions or provide additional details about our organization and the upcoming event.

Thank you for considering this request. Your support would mean the world to us and the community we serve.

Warm regards,

[Your Full Name]
[Your Title]
[Nonprofit Name]
[Your Contact Information]
[Website URL]

P.S. I’d love to set up a quick call at your earliest convenience. Let me know what time works best for you!

Wrapping up & additional resources

Completing an in-kind donation request is about more than just asking for goods or services—it’s about building lasting partnerships with those who believe in your mission. By understanding your needs, identifying the right donors, and crafting a compelling request, your nonprofit can open the door to valuable contributions that fuel your work and expand your impact.

Remember, every successful in-kind donation request begins with clear communication and ends with genuine gratitude. As you refine your strategy and cultivate these relationships, you’ll not only secure essential resources but also inspire ongoing support from your community.

Let this guide be your roadmap to building a stronger network of in-kind donors for your nonprofit’s success.

Interested in learning more about securing in-kind donations and more for your cause? Check out these resources to continue growing your knowledge:

The Complete Guide to In-Kind Donations for Nonprofits. Get a comprehensive overview of all things in-kind giving with this guide. The more you know, the better you can attract this kind of support.
Tracking In-Kind Donations for Nonprofits: What to Know. Find out how your team can track in-kind donations effectively⁠—from procurement to data management and beyond. Plus, uncover the right tools to help!
The Nonprofit’s Guide to Developing a Workplace Giving Plan. In-kind donations can be one form of workplace giving, but they’re certainly not all. Download our free guide to learn more now.

Marketing Matching Gifts in the Donation Process

January 6, 2025/in Marketing Strategies, Learning Center /by Adam Weinger

Matching gifts empower donors to make a larger impact on the causes they care about⁠. However, there’s a significant knowledge gap that often hinders organizations from reaching their fullest potential. In other words, donors don’t know about their employers’ initiatives, so they’re not requesting their matches. The solution? Marketing matching gifts in the donation process so supporters can access information about the programs directly as they give.

In this guide, we’ll cover five of the most impactful ways that nonprofits like yours are choosing to promote gift-matching throughout the donor experience. This includes:

Step #1: Marketing Matching Gifts Within Your Donation Page
Step #2: Marketing Matching Gifts on Your Confirmation Screen
Step #3: Marketing Matching Gifts With Acknowledgment Emails
Step #4: Marketing Matching Gifts With Follow-Up Emails
Step #5: Marketing Matching Gifts With Matching Gift Recognition

At most companies, submitting a matching gift takes only a few minutes⁠—and marketing matching gifts doesn’t have to be difficult, either.

Why Marketing Matching Gifts in the Donation Process Matters

In addition to driving matching gift revenue, marketing matching gifts can even encourage donors to give more. In fact, Double the Donation research reports that 84% of donors are more likely to donate if they know a matching gift is being offered⁠. Further, 1 in 3 would give a larger donation if they knew it was being matched.

When it comes to marketing matching gifts, it makes sense to begin with the point at which donors are most highly engaged in the organizations they’re giving to. And because this typically occurs while donors are actively making their donations, promoting matching gifts directly within the giving process is one of the most effective strategies you can incorporate.

Let’s begin!

Step #1: Marketing Matching Gifts Within Your Donation Page

To determine matching gift eligibility, you’ll need to know where your donors work. Luckily, one of the most effective ways to collect donor employment data is by including an optional field directly within an organization’s donation page.

Donors are already providing your team with a lot of valuable information⁠—such as their name, email, phone number, and perhaps even mailing address. Many individuals will be inclined to enter their employer’s name when prompted, as well. This is especially true when you provide a bit of context as to why you’re seeking the information in the first place⁠—which is to identify matching gift eligibility to get their donation doubled.

These are some best practices for marketing matching gifts within your donation page:

Embed Double the Donation’s autocomplete search tool directly into the online giving forms.
Highlight the benefits of participating in matching gift programs, essentially increasing impact on the cause.

By the time an individual ends up on your donation page, they’re likely ready to support your cause. Highlighting matching gifts simply allows them to access another powerful way to give⁠—without reaching back into their own wallet to do so.

In fact, promoting matching gifts on the donation form is even known to increase the overall form conversion rate!

Example Content:

“Please enter your employing company’s name to determine your eligibility for a corporate matching gift.”

“Does your employer offer a matching gift program? Enter your company name below⁠—if your company does match, you’ll receive more information via email.”

Step #2: Marketing Matching Gifts on Your Confirmation Screen

Your donors are clearly passionate about your organization⁠—and they’re at a significantly high level of engagement upon completing an online donation. Be sure to use the confirmation page to highlight just how easy it can be for donors to double their donations by taking a single additional step beyond their initial gifts.

These are some best practices for marketing matching gifts within your confirmation screen:

Utilize relevant visuals to grab supporters’ attention.
Inform donors that most companies’ matching gift submission processes can be completed in less than five minutes.
Embed Double the Donation’s matching gift plugin directly on your donation confirmation screen to provide donors with easy access to company guidelines and forms.

By featuring matching gifts directly on the donation confirmation page, you can aim to leverage donors’ giving momentum while your organization and its cause are still fresh on their minds. It’s effective and simple, and many supporters will be happy to take this next step⁠—perhaps even immediately!

Example Content:

“Thanks for giving to support your local Cat Rescue Club. Your donation of $200 was successful. See if your employer will double that amount with a matching gift!”

“Donation complete! Search our matching gift database to find out if your contribution is eligible for a corporate match.”

Step #3: Marketing Matching Gifts With Acknowledgment Emails

When your nonprofit receives a gift, you should always be sure to thank the giver⁠—which is often done through donation follow-up (confirmation, acknowledgment, etc.) emails. This email is also a great opportunity to promote matching gifts to your donors. Their donations likely remain fresh on donors’ minds, and a little nudge saying that they can double their donations⁠—without shelling out another cent⁠—can go a long way.

These are some best practices for marketing matching gifts within your acknowledgment emails:

Incorporate links to your dedicated matching gift fundraising page where donors can easily locate additional information.
Use graphics or text links to catch your reader’s eye and quickly engage with them on the topic.
Automate your follow-up emails to ensure every donor receives your message in a timely manner and without worrying about any gifts slipping through the cracks.
Provide links to recipients’ company guidelines and forms, or encourage donors to conduct a quick search of your easy-to-use online company search tool.

An individual who has already made a donation to your organization has demonstrated that they’re clearly passionate about your cause. Make sure to highlight matching gifts in the acknowledgment letters and emails that get sent out, emphasizing the increased impact that matching gifts can have on your mission.

Example Content:

“Thank you for your generous donation to Atlanta University. Please click the button below to determine whether your gift is eligible for a corporate match from your employer!”

“Did you know that many corporations offer employee giving programs where they match donations to the Cat Rescue Club? The tax-deductible component of your membership is normally eligible to be matched as well!”

Step #4: Marketing Matching Gifts With Follow-Up Emails

After sending your initial acknowledgment email, consider following up with a dedicated email specifically focused on matching gifts. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a gentle reminder and helps them take the next step to maximize their impact.

Why is this important? Many donors are interested in matching gifts but may not know how to complete the process on their own. A well-crafted, stand-alone email can provide the clarity and encouragement needed to turn interest into action.

These are some best practices for marketing matching gifts with dedicated follow-up emails:

Focus the email exclusively on matching gifts. Keep the message short, clear, and to the point—centered on the opportunity to double or even triple their contribution.
Use personalized content when possible. Reference the donor’s recent gift and, if available, their employer’s matching gift program to ensure the process is tailored and relevant.
Provide a step-by-step guide or link to a tool where donors can search for their employer’s program and complete the request.
Incorporate visual elements. Use eye-catching buttons, graphics, or banners to draw attention to key points, such as “Submit Your Match” or “Double Your Impact.”

For the best results, we recommend triggering your matching gift follow-up emails within the first 24 hours of a donor making a gift. This allows you to capture their attention while they’re still highly engaged with your cause!

Example Content:

“Did you know that your employer, the Home Depot, offers a generous matching gift program? Click here to access your match and make a larger impact for our cause! [link to match page]

“Your donation of $100 likely qualifies for a matching gift from the Walt Disney Company. Submit a matching gift request to your employer by completing the following steps. Then, let us know when you’ve submitted your match by clicking the link below!”

Step #5: Marketing Matching Gifts With Matching Gift Recognition

At this point in the process, you’ve likely already thanked your donors for their initial contributions to your cause⁠. Probably even within the first 24 hours or so! But for your matching gift donors, the appreciation shouldn’t stop there.

Recognizing your matching gift all-stars after you receive their corporate match is a great way to continue promoting matching gifts to your supporters. At the same time, you can increase the likelihood that donors will participate in the matching gift process for the years and donations to come.

These are some best practices for marketing matching gifts with matching gift recognition:

Thank your matching gift donors privately to express your gratitude on behalf of the organization and its beneficiaries.
Consider recognizing completed matching gifts publicly as well⁠—such as within a newsletter or social media post⁠. This can be a great way to thank donors and inspire others to participate.
Acknowledge that matching gift donors went above and beyond to request a corporate match on behalf of your nonprofit.

At this point, it’s also a great idea to reiterate the doubled impact made possible by corporate matching gifts.

Often, your matching gift recognition efforts will be the last touchpoint you have with a supporter regarding a particular donation. You’ll want to leave donors with a positive impression to ensure they’ll continue the relationship they have with your cause!

Example Content:

“Thank you for your generous support of the Cat Rescue Club. We are happy to inform you that we just received a corporate match as a result of your recent donation, and we greatly appreciate the time and effort you took to request the match on behalf of our organization.”

“Did you know that thousands of companies match donations made by employees? Our donor, Jennifer, just secured a 2:1 match on her most recent gift, enabling her generous $500 contribution to bring $1,500 worth of impact on our mission. Find out if your gift may be eligible, too!”

Final Thoughts & Additional Matching Gift Marketing Resources

When marketed well, requesting a matching gift can be seen as the next logical step that a donor takes upon submitting their initial gift. When you incorporate matching gift marketing efforts into your overall donation process, you can help guide donors seamlessly from one task to the other.

Begin implementing the promotional strategies outlined in this post. Then, see where it brings you in terms of matching gift success. You won’t be sorry!

If you’re interested in learning more about matching gifts, read up on our other comprehensive corporate fundraising guides:

Corporate Matching Gift Programs: The Definitive Guide for Growing Your Revenue. Millions of individuals work for companies that match gifts, many of which are likely your donors. Find out more about matching gifts and why the programs continue to be underutilized. Plus, see what you can do to raise more through the funding source!
Improving the Donor Journey with Matching Gifts. Marketing matching gifts in your donation process isn’t the end of the journey for your donors. However, it does provide an additional touchpoint for ongoing engagement. Learn more about improving your donors’ journey with your organization in this guide.
The Ultimate Guide to Marketing Corporate Matching Gifts. Uncover additional opportunities for marketing matching gifts to your audience, including online initiatives, offline efforts, and more. Access the free, downloadable guide to learn more and get started refreshing your promotional strategy.

The Ultimate Fundraising Event Software Buyer's Guide

Fundraising Event Software: The Ultimate Buyer’s Guide

January 3, 2025/in Learning Center, Learning Center /by Adam Weinger

It takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze.

But even the software buying process can be overwhelming if you don’t know what you’re looking for. That’s where this helpful guide comes in handy!

Here, we’ll cover everything you need to know about event fundraising tools, including:

Why Invest in Fundraising Event Software?
Features to Consider For Your Fundraising Event Software
How to Make Your Fundraising Event Software Choice

At Double the Donation, we’ve worked with many different providers in the space, and we gathered some of our top tips for choosing the best fundraising event software for your team. In the end, these practices should help guide your decision-making process as you continue to develop your perfect toolkit of nonprofit technology.

Not to mention, you’ll be all set to get started with optimal fundraising events with the right tools to power your efforts. Let’s begin!

Why Invest in Fundraising Event Software?

Fundraising event software is a critical component of any organization’s fully built-out tech stack. After all, a significant portion of many nonprofits’ overall revenue is collected through engaging fundraising events. And the right tools can make organizing and hosting as easy and effective as ever. That means more of your team’s time can be reallocated to other mission-valuable activities!

Not to mention, more and more fundraising events are involving increasingly technical aspects. Virtual and hybrid events are becoming all the rage. Even in-person gatherings are becoming dependent on behind-the-scenes software and user-facing technology to run smoothly and elevate the event experience.

Thus, if your organization is looking to develop or optimize your event fundraising strategy, investing in the right tools to power your efforts is essential.

Features to Consider For Your Fundraising Event Software

The term “fundraising event software” can encompass a lot of different kinds of tools. And each one offers key benefits to your organization, the events you organize, and the individuals who support your efforts.

Let’s explore a few of these key functions.

(Top tip: As you walk through the following types of features and functionality commonly associated with nonprofit event software, keep in mind that you may have to prioritize offerings in order of importance. Consider flagging elements as “must-haves” and “nice-to-haves.”)

Online Event Pages

In order to pull off an effective event, it’s crucial that your supporters are aware of the opportunity. And one of the best ways to spread the word about upcoming events involves engaging online event pages or microsites.

Here’s what this event software functionality should include:

Pre-built and customizable web page templates;
Landing page and microsite options.
Personalized branding that matches your organization’s existing materials;
Mobile-optimized pages that are easy to use on screens of all shapes and sizes;
Search engine optimization and accessibility tools;
The ability to embed a corporate matching gift search tool that uncovers match-eligible donations.

Ticketing Services

Make sure your team and your attendees are prepared for your event with intuitive ticketing functionality. Consider these key features:

Easy-to-use online ticketing forms;
Free and paid ticket purchases for in-person and virtual events;
Online RSVP management and automated receipting;
Customizable questions, such as meal preferences and t-shirt sizes;
Multiple ticketing tiers and packages.

Payment & Donation Processing

Regardless of whether you’re hosting free or paid events, it’s essential that your team has the tools for processing payments from supporters. This should include:

Accepting payments online and in-person;
Leveraging multiple payment methods;
Processing payments for event tickets, merchandise, pledges, and more;
Collecting donations, in addition to ticketing and other sales;
Promoting matching gifts throughout the donation process.

Peer-to-Peer Fundraising Capability

Peer-to-peer fundraising and nonprofit events often go hand-in-hand. Some of the most impactful social fundraising efforts cumulate in a final event to drive engagement and celebrate success. Think⁠—run/walk/rides and other “a-thon” style events.

Here are a few peer-to-peer fundraising features to consider in your search for nonprofit event technology:

Online event participant registration;
Customizable participant fundraising pages;
Gamification tools, such as fundraising thermometers, badges, and prizes;
Donation and pledge processing and fulfillment.

Auction Management

Charity auctions are many nonprofit organizations’ most profitable fundraising events time and time again. So when it comes to event software buying, it’s a good idea to keep auction tools in mind. These typically include:

Item procurement and tracking capabilities;
Facilitation of live and silent in-person, virtual, and hybrid auction events;
Online and mobile bidding functionality for attendees;
Real-time bid tracking and other analytics.

Data Reporting

Nonprofit events produce a lot of powerful data. It’s important to have the tools you need to collect, analyze, and leverage that information for the greatest results! That’s where an event software’s data reporting functionality comes in.

Consider these key features:

Event attendee supporter profiles to track ongoing engagement;
Budgeting and revenue tools to determine ROI calculations;
Real-time event data reporting;
Birds-eye view and in-depth options.

Matching Gift Automation

Did you know that nearly 27 million individuals work for companies that match gifts? But approximately 78% of this group has no idea that their employers offer these programs?

That’s why increasing awareness of match opportunities is essential⁠—and your event software can help! Matching gift software, or event fundraising software with a dedicated matching gift component, should:

Collect supporter employment information through email domain screening or with an integrated company search tool;
Provide donors and event attendees with employer-specific matching gift guidelines (eligibility criteria, online forms, etc.);
Automatically follow up with match-eligible or unknown donors post-engagement to remind individuals about matching opportunities and drive more successful matches to completion.

Organizations that enhance matching gift efforts by utilizing top software offerings tend to see elevated events and other fundraising experiences. In many cases, it’s the equivalent of a two-for-one sale on charitable donations!

Sponsorships Management

Corporate sponsorships play a key role in the success of nonprofit fundraising events, providing crucial financial support, in-kind donations, and promotional benefits. To maximize sponsorship revenue and streamline management, nonprofits should leverage event fundraising software with dedicated sponsorship functionality.

These tools should:

Track sponsor outreach and commitments to ensure seamless communication and follow-up.
Manage sponsorship tiers and benefits by organizing different sponsorship levels and the perks associated with each.
Facilitate sponsorship agreements by storing contracts, tracking deliverables, and automating reminders.
Provide branded recognition opportunities across event pages, ticketing platforms, and digital marketing materials.
Generate sponsorship impact reports to demonstrate ROI and strengthen long-term partnerships.

Corporate Volunteer Functionality

More than likely, your organization’s events are going to rely on dedicated volunteers to run smoothly and maintain efficient and cost-effective operations. And many of these individuals can even qualify for volunteer incentives (such as volunteer grants and paid volunteer time off) through their employers! For that reason, equipping your team with the right corporate volunteer software is a must.

These kinds of tools should:

Collect employment information as supporters register for volunteer events;
Screen against a volunteer incentives database to uncover the opportunities;
Provide volunteers with company-specific instructions and submission form links;
Automatically follow up with actionable, targeted reminders.

Integrations

Expand your event software’s reach with seamless integrations⁠—especially with the tools your organization already uses on a day-to-day basis.

Software integrations essentially form unified systems between varying platforms, allowing different tools to speak to one another. Therefore, integrating your event fundraising software with your organization’s existing fundraising solutions empowers your technology to do more with less manual tasks and configurations.

As you consider fundraising event software integrations, this might include:

Online donation tools;
Peer-to-peer fundraising platforms;
Data management systems;
Corporate giving software;
Volunteer management software;
Marketing and outreach solutions.

Selecting the right event software is a crucial step in maximizing the success of your fundraising efforts. Whether you’re focused on streamlining ticketing, optimizing donation processing, engaging supporters through peer-to-peer fundraising, or enhancing corporate giving opportunities, the right tools can make a significant impact.

By leveraging key features like matching gift automation, corporate volunteer functionality, data reporting, and more, your organization can unlock new revenue streams, strengthen donor and volunteer relationships, and ultimately drive greater event success. Not to mention, seamless integrations ensure your event software works in harmony with your existing fundraising and donor management tools.

How to Make Your Fundraising Event Software Choice

As you work to narrow down your event technology options, here are a few best practices to keep in mind:

Set a software budget to guide your buying decisions. One of the best ways to narrow down your available options is to go into the buying process with a set budget in mind. This way, you can devote your time to the software your organization can afford. As you look for cost-effective solutions, be sure to consider base price, startup costs, ongoing fees, expansions or add-ons, scalability, and more.
Consider bundling event tools with a comprehensive fundraising platform. While some event tools are made available in an à la carte or piecemeal format, others are offered as a bundle in an overall fundraising software package. In the latter scenario, your event-specific technology may be integrated directly with an online donation tool, CRM, and more for an all-in-one solution. Many organizations prefer this type of software collection for ease of use and seamless communication between platforms.
Seek software with matching gift functionality. Beyond typical event software features, one element that can drastically improve your team’s fundraising efforts⁠—event-based and otherwise⁠—is matching gift functionality. Corporate matching gifts enable many donors and event attendees to double their impact on your cause. Luckily, tools like Double the Donation integrate with top event platforms to enable seamless match identification and automated follow-ups.
Request a demo to see prospective tools in action. Before you make your final decisions, it’s a good idea to request some demos. Many companies can provide access to a pre-recorded video, though a live demo offers a more personalized encounter. As you experience the software in action, consider how the tools will look from a user’s perspective⁠. And don’t be afraid to ask questions, either!

With the right event software in place, your nonprofit can create more engaging experiences, increase donor and volunteer participation, and amplify its fundraising impact for years to come. It’s not something you want to miss out on.

Final Thoughts

In the recent past, events of all kinds have become increasingly technology-based⁠—from innovative in-person elements to virtual and hybrid experiences. And it’s important that your nonprofit has the tools to keep up with the times!

As you look to revolutionize your organization’s event offerings with powerful software, we recommend exploring Double the Donation’s integration partners. Many of these top-of-the-line fundraising software providers offer impactful tools that can bring your event endeavors to the next level. Then, don’t forget to factor matching gifts into your strategy, as well!

Want to learn more? Check out these other educational resources to elevate your organization’s event, workplace giving, and overall fundraising strategies:

Top Peer-to-Peer Fundraising Software (What to Look For). Nonprofit events and peer-to-peer fundraising go hand in hand. Explore our complete buyer’s guide to determine what your team should look for in a social fundraising solution.
The Expert’s Guide to Buying Fundraising Software. Fundraising software comes in all shapes and sizes. Find out what other solutions are available for nonprofits like yours and how to ensure you find the right provider for your needs.
The Complete Guide to In-Kind Donations for Nonprofits. Find out how your team can make the most of in-kind giving (or non-cash gifts) for your next event! Our complete guide shares everything you need to know.

How to Find Grants for Nonprofits [Quickly & Easily!]

January 3, 2025/in Fundraising Ideas, Learning Center /by Adam Weinger

Securing grants is often a vital part of keeping a nonprofit organization up and running⁠, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.

The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:

Understanding Nonprofit Grants: The Basics
Preparing for a Successful Grant Search
Quick and Easy Ways to Locate Grant Opportunities
Top Tips for Simplifying the Grant Search Process
14 Leading Companies With Online Grant Applications

From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!

Understanding Nonprofit Grants: The Basics

Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.

Let’s break it down now.

What are grants for nonprofits?

Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.

Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.

What types of nonprofit grants are available?

Nonprofit grants can come in all shapes and sizes⁠—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.

Check out the following kinds of nonprofit grants to learn more:

Government Grants
- Federal Grants: Provided by national government agencies to support projects that benefit the public. These can include health programs, education initiatives, and disaster relief efforts.
- State and Local Grants: Offered by state or local government offices for region-specific needs. These grants are often targeted at local community development or services.
Foundation Grants
- Private Foundations: Dedicated nonprofits provide funds for projects in their area of interest, which can range from education to environmental conservation and beyond.
- Community Foundations: Funded by donations from individuals, families, or corporations, these foundations typically focus on local or regional causes.
Corporate Grants
- Corporations may allocate a portion of their profits to support charitable initiatives, often as part of their Corporate Social Responsibility (or CSR) programs. These grants can be for general support or specific programs that align with the company’s mission.
Individual Donor Grants
- Philanthropists or wealthy individuals who wish to support specific causes may also offer grants to nonprofits. These grants often come with fewer restrictions than other sources, allowing nonprofits to use the funds more flexibly.

As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.

Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.

How do nonprofit grants benefit organizations?

Nonprofits often rely on generous funding to power their missions⁠—from individual donors, corporate philanthropy programs, and grant opportunities alike.

Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.

Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.

Preparing for a Successful Grant Search

Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.

Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.

Clarify your nonprofit’s needs.

Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?

The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.

Gather key documentation.

One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.

Essential documents include…

Your nonprofit’s proof of 501(c)(3) status
Recent financial statements
Tax records
Strategic plans
Reports demonstrating your impact

Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.

Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.

Create a compelling case for support.

A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.

For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.

Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.

Quick and Easy Ways to Locate Grant Opportunities

For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.

Here’s what we recommend to get started!

Grant databases and tools

With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!

Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.

Let’s take a look at some of the leading grant database tools for nonprofits:

Candid ⁠(Foundation Directory Online)

Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.

Grants.gov

Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.

GrantWatch

GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.

GrantStation

GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.

GrantScape

GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.

Instrumentl

Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.

Double the Donation

Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.

By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.

Donor employment information

Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grants, matching gifts, or other employee-nominated funding initiatives.

By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.

Networking & local resources

Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.

For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.

Top Tips for Simplifying the Grant Search Process

Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.

By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:

1. Focus on alignment.

When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.

Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.

2. Create a detailed grant calendar.

A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.

Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.

By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.

3. Delegate tasks.

Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.

For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.

4. Don’t overlook smaller grants.

Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable⁠—and often more accessible.

Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.

The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!

5. Use rejections as learning opportunities.

Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.

Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.

By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.

6. Consider outsourcing expert help.

Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.

After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.

If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.

14 Leading Companies With Online Grant Applications

Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.

Check out the following list, and start applying today!

SC Johnson

SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.

Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.

Get started with the online application here.

Nationwide Mutual Insurance Company

Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.

Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.

Get started with the online application here.

Target

Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.

Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.

Get started with the online application here.

Bank of America

Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.

Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.

Get started with the online application here.

Cisco

Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.

Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.

Get started with the online application here.

Walmart

Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.

Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.

Get started with the online application here.

Wells Fargo

Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.

Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.

Get started with the online application here.

Truist

Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.

Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.

Get started with the online application here.

Liberty Mutual

Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.

Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.

Get started with the online application here.

Google

Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!

Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.

Get started with the online application here.

Kroger

Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.

Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.

Get started with the online application here.

State Farm Insurance

State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.

Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.

Get started with the online application here.

Whole Foods

Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.

Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.

Get started with the online application here.

Costco

Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.

Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.

Get started with the online application here.

Wrapping Up & Additional Resources

Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.

Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!

Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:

Corporate Sponsors: 65+ Companies That Donate to Nonprofits. Looking for corporate sponsors to support your nonprofit initiatives with generous grants and more? Dive into this detailed list of companies known for their giving.
Fuel Fundraising: Access The Ultimate Guide to Corporate Volunteer Grants. Don’t overlook volunteer grants in your search! These “Dollars for Doers” can amplify your fundraising efforts by turning volunteer hours into funds.
Corporate Philanthropy: Benefits, Tips, Examples, and More. Understanding corporate philanthropy is essential for building strong partnerships. This resource covers the advantages of corporate giving, strategies to engage companies effectively, and real-world examples of successful collaborations.

The Complete Guide to In-Kind Donations for Nonprofits

January 2, 2025/in Nonprofit Basics, Learning Center /by Adam Weinger

In-kind gifts are the lifeblood of many nonprofit organizations, providing essential goods and services without the requirement of tapping into financial resources. Whether it’s donated office equipment, pro bono professional services, or bid-worthy auction items, in-kind donations for nonprofits can make a significant difference in an organization’s ability to achieve its mission.

However, successfully managing in-kind gifts requires a clear understanding of what these donations entail⁠—including their benefits, challenges, and best practices for soliciting and managing them effectively. In this comprehensive guide, we’ll explore everything you need to know about in-kind donations.

This includes:

The Basics of In-Kind Donations for Nonprofits
Leading Benefits of In-Kind Donations
Frequently Asked Questions Regarding In-Kind Donations
Top Ways to Locate In-Kind Donation Opportunities

By the end, you’ll have the tools and insights needed to optimize your organization’s in-kind donation strategy, ensuring every contribution drives real, maximal impact.

The Basics of In-Kind Donations for Nonprofits

In-kind donations are a vital resource for many nonprofits, helping to bridge gaps in funding and providing the necessary goods and services to achieve their missions. But what exactly are in-kind donations, and how can nonprofits effectively incorporate them into their operations?

Understanding the basics of in-kind donations is the first step toward leveraging them well. With a clear grasp of what they are and their potential impact, nonprofits can better assess how these contributions fit into their overall strategy.

In short, in-kind donations generally refer to any non-monetary contributions made to a nonprofit organization.

Instead of providing cash, donors give goods, services, or other tangible and intangible resources that support the nonprofit’s work⁠—and reduce their expenses. Like any gifts, these donations can come from individuals, businesses, or other organizations.

Types of In-Kind Gifts

In-kind donations are not a one-size-fits-all type of contribution. In fact, there are endless ways for supporters to get involved with in-kind giving⁠—but most will land within one of the following categories:

Tangible goods or products — Tangible goods are physical items donated to a nonprofit organization. These are materials that can be directly used by the organization or distributed to beneficiaries, often reducing operational costs and providing immediate support for programs and services.
- Examples include: Technology, office supplies, food and beverages, clothing items
Services or expertise — Donated services or expertise involve professionals offering their skills to support a nonprofit’s operations or mission without charging a fee. These contributions are particularly valuable as they often cover essential tasks that would otherwise require significant funding.
- Examples include: Legal representation, IT support, graphic design, or financial services
Intangible items — Intangible items are non-physical contributions that benefit a nonprofit in unique ways. These often include access, rights, or opportunities rather than material goods.
- Examples include: Use of event space or facilities, advertising time, or intellectual property
Gifts of securities — Gifts of securities involve donations of financial instruments or investments. Rather than liquid cash, donors transfer ownership of these assets directly to the nonprofit.
- Examples include: Stocks, bonds, and mutual funds

All in all, understanding the various types of in-kind donations you may see enables nonprofits like yours to better align donor contributions with their needs and operational goals.

Leading Benefits of In-Kind Donations

In-kind donations are an invaluable asset for nonprofits, offering more than just financial relief. These contributions provide essential goods, services, and expertise that can significantly reduce operational costs, improve program delivery, and foster long-term relationships with donors. But the benefits of in-kind donations extend far beyond the nonprofit organization itself—donors also gain recognition, goodwill, and tax advantages from their contributions.

Let’s take a closer look at the widespread advantages of this type of giving.

Benefits of In-Kind Donations for Nonprofits

Cost Savings and Resource Efficiency

In-kind donations provide significant cost savings by reducing the need for nonprofits to purchase goods or pay for services on their own. By accepting donations of items like office supplies, food, or technology, organizations can stretch their budgets further, allocating more funds toward core programs. Meanwhile, donated professional services, such as legal advice or marketing support, allow nonprofits to access high-quality expertise without incurring the fees. These savings enable nonprofits to focus on their mission while maintaining financial stability.
Enhanced Program Delivery

In-kind donations directly contribute to the success of nonprofit programs by providing the necessary goods and services that support operational needs. Whether it’s food for a community pantry, clothing for a shelter, or IT services to streamline operations, these contributions enhance the nonprofit’s ability to serve its community. By receiving in-kind support, nonprofits can offer more comprehensive services without the constraints of limited financial resources.
Stronger Donor Relationships

In-kind donations help build lasting connections between nonprofits and their donors. When businesses and individuals contribute goods or services, it fosters a sense of shared purpose and deepens their investment in the nonprofit’s mission. Recognizing and celebrating in-kind donors can enhance donor loyalty and encourage ongoing support, too. These relationships are often built on mutual respect and collaboration, helping to create a network of advocates who feel personally connected to the nonprofit’s work.
Access to Expertise and Resources

In-kind donations can also provide access to valuable professional expertise and services that nonprofits might not otherwise be able to afford. Pro bono services such as legal counsel, accounting, or web development can make a significant impact on a nonprofit’s capacity to grow, improve operations, and achieve its goals. By leveraging the skills of professionals who donate their time, nonprofits gain access to high-level resources that help improve their organizational capacity and long-term sustainability.

Benefits of In-Kind Donations for Donors

Tax Advantages

One of the key benefits for those contributing in-kind donations is the potential for tax deductions. Donors (whether companies or individuals) who give goods, services, or securities can claim a tax deduction for the fair market value of their contribution, providing them with financial benefits while also supporting the nonprofit’s work. This creates a win-win scenario, where the nonprofit gains vital resources, and the donor reaps the rewards of their generosity.
Corporate Social Responsibility (CSR)

In-kind donations, particularly from businesses, play a significant role in promoting positive public relations and bolstering a company’s image. Companies that contribute goods, services, or resources demonstrate a commitment to corporate social responsibility (or CSR), which can help attract new customers, build brand loyalty, and enhance reputation. Consumers are often more inclined to support businesses that actively engage in philanthropy, making in-kind giving a strategic way for companies to strengthen their brand.
Stronger Community Connections

For both businesses and individuals, in-kind donations can foster deeper connections with local communities. Donating goods and services allows donors to directly contribute to causes they care about, creating a personal connection with the nonprofit and its beneficiaries. This sense of involvement and community engagement can be incredibly rewarding as donors witness the impact of their contributions in real-time. Additionally, donors often receive recognition for their support, strengthening their ties to the nonprofit and its mission.

Frequently Asked Questions Regarding In-Kind Donations

In order to grow your knowledge of all things in-kind giving, we’ve compiled a list of the most-asked questions (and answers) on the topic. Read through to get a better understanding of the opportunities at hand!

What counts as an in-kind donation?

An in-kind donation refers to a non-monetary contribution made to a nonprofit organization where the donor provides goods, services, or expertise instead of cash. Examples include tangible items such as office supplies, food, and clothing, as well as professional services like legal advice, graphic design, or IT support. These donations also encompass things like donated event spaces, volunteer time, or even intellectual property rights.

Essentially, anything that can support a nonprofit’s work without the exchange of money qualifies as an in-kind donation.

What are the pros and cons of in-kind donations?

In-kind donations offer many advantages for nonprofits, including significant cost savings and enhanced program delivery. They help reduce operational costs, allowing more funds to be directed toward mission-driven programs. Additionally, in-kind donations can build strong relationships with donors and the community, fostering goodwill and long-term support.

However, there are also challenges to consider. Managing in-kind donations may require logistical planning, such as storage, inventory, and handling. Furthermore, not all in-kind donations may be usable, and nonprofits should ensure that donations align with their needs.

Should my organization have an in-kind gift acceptance policy?

Yes, your organization should have an in-kind gift acceptance policy. A clear and well-defined policy helps set expectations for what types of in-kind donations your nonprofit will accept, ensuring that donations align with your mission and operational needs. This policy can also address important considerations such as the process for evaluating donations, storage limitations, and tax documentation requirements.

An established policy provides structure and consistency, ensuring that in-kind gifts are managed effectively and that donors understand the guidelines for giving.

What is an in-kind donation wishlist?

An in-kind donation wishlist is a list created by a nonprofit organization that outlines specific items or services the organization needs. It’s an essential tool for guiding potential donors on what types of in-kind contributions would be most beneficial.

A wishlist can include tangible goods such as food or clothing, as well as intangible items like services or volunteer expertise. By providing a clear wishlist, nonprofits can make it easier for donors to contribute in ways that directly support the organization’s goals and programs.

How are in-kind donations valued?

Valuing in-kind donations is an essential step for nonprofits, and it can be a bit trickier than with cash-based donations.

The value of tangible items is typically based on their fair market value, which is what the item would sell for in an open market. For services, the valuation is based on the standard cost of those services in the local market or the hourly rate of professionals offering them.

To ensure effective management, nonprofits should document these values accurately for both their own records and the donors’ tax purposes. In some cases, third-party valuations may be needed for more complex items, such as antiques or collectibles.

How should our team procure in-kind donations?

When soliciting in-kind donations, it’s important to be clear, specific, and respectful in your approach. Start by identifying your organization’s current needs and create a targeted in-kind donation wishlist. Then, reach out to potential donors—whether businesses or other major donors—by highlighting how their contribution can directly support your mission. You can also target companies that offer open applications for their in-kind donation programs and apply for goods or services that way!

Regardless, be transparent about the impact of their donation and make it easy for them to contribute. Tailor your message to each prospective donor, focusing on how their specific goods or services can make a difference.

How can we maximize in-kind donations for events?

To maximize in-kind donations for events, start by creating a detailed event plan and identifying specific needs, such as catering, venue space, or volunteers. Then, reach out to local businesses and community members (or begin seeking open applications) and identify those who may be willing to donate goods or services in exchange for visibility and recognition at the event.

For example, a local restaurant could donate food, while a printing company might be willing to supply event materials. Regardless, be sure to offer donors visibility, such as their logo on event signage or social media shout-outs. Additionally, consider leveraging partnerships with companies that have a history of supporting nonprofits and events, increasing the chances of securing valuable donations.

How should we thank and steward in-kind donation givers?

Thanking and stewarding in-kind donation givers is essential for maintaining strong, long-term relationships. Be sure to promptly acknowledge the donation with a personalized thank-you letter or note expressing genuine appreciation for their contribution.

Then, depending on the size and significance of the donation, consider offering public recognition on social media, at events, or in newsletters. (This is a great opportunity for companies looking to get a marketing boost from their support!) For larger or ongoing in-kind donations, invite donors to tour your facilities or see firsthand how their contributions are being used.

Acknowledging their impact helps build trust and loyalty, ensuring that donors feel valued and encouraged to continue supporting your organization in the future.

Top Ways to Locate In-Kind Donation Opportunities

Locating in-kind donation opportunities is a vital part of a nonprofit’s resource acquisition strategy. Doing so effectively allows nonprofits to stretch their limited resources further, improving program delivery and strengthening relationships with donors.

If you’re not sure where to get started in your search for in-kind gifts, we recommend implementing the following strategies:

1) Identify giving opportunities using employment information.

Nonprofits can identify in-kind donation opportunities through employment information by tapping into the corporate giving programs or employee-driven initiatives at various companies. After all, many donors likely work for companies with existing giving programs. Tons of corporations encourage their employees to engage in volunteerism and charitable giving by offering matching gifts, volunteer grants, or even organizing employee-driven donation programs, meaning they’re already charitable-minded.

To leverage this potential, nonprofits can:

Research which of your donors’ employers have robust corporate social responsibility (CSR) programs or employee engagement initiatives. These organizations may provide in-kind donations through volunteerism or direct contributions of goods and services.
Tap into employees’ skills and expertise through pro bono services (such as marketing, legal advice, or IT support). Corporations often have teams of skilled professionals who may be willing to donate their time or services to nonprofit causes. Many even offer paid volunteer time off for their employees to participate!
Partner with organizations offering employee volunteer days, where employees can donate time, products, or services as part of company-wide volunteer initiatives.

These opportunities can be accessed by collecting employment information from donors and volunteers, networking with supporters, participating in company-hosted community events, or simply reaching out to the company’s CSR or community engagement teams. And Double the Donation’s platform can help uncover the top employers in your network, too!

2) Look into major companies known for giving generously.

Major companies, particularly large corporations or those with a strong presence in the local community, are often known for their commitment to giving back through in-kind donations and more. Many of these organizations run established programs that contribute to nonprofit causes, whether through corporate sponsorships, donations of goods, or volunteer time.

To find these opportunities, nonprofits can:

Research companies that have a history of corporate philanthropy. Many large corporations, especially in industries like retail, technology, and food services, have established in-kind donation programs.
Engage with corporate foundations or charitable arms of these companies. Many large companies create foundations to handle their philanthropic efforts and provide in-kind donations to nonprofits as part of their social impact strategy.

Building relationships with these companies and keeping an eye on corporate giving calendars or grant cycles can help your nonprofit access valuable in-kind donations.

3) Reach out to local businesses in your area.

Local businesses can be an excellent source of in-kind donations. After all, they’re often willing to support community organizations, seeing giving back as an important part of their business model. From restaurants to service providers, local businesses can donate goods, services, and expertise that are directly beneficial to nonprofits.

To locate in-kind donation opportunities with local businesses, nonprofits can:

Approach small businesses, restaurants, or service providers that align with their mission or that could benefit from the visibility and goodwill of contributing to your cause.
Attend local networking events or business association meetings to make connections with business owners who are open to supporting local causes. These relationships can lead to ongoing support in the form of in-kind donations.
Offer local businesses opportunities for recognition in exchange for their donations. Publicly thanking them on social media, featuring their logos at events, or offering them tax-deductible acknowledgment can make in-kind giving more attractive to these businesses.

By reaching out to local businesses, nonprofits can develop mutually beneficial partnerships that support their goals while strengthening community ties.

Wrapping Up & Additional Resources

In-kind donations offer nonprofits an incredible opportunity to expand their reach, reduce costs, and foster deeper community connections. Whether you’re receiving goods, services, or volunteer hours, these contributions can be transformative when managed strategically.

By understanding the nuances of in-kind donations, you can unlock their full potential for your organization. Remember, the key to success lies in aligning in-kind contributions with your nonprofit’s mission and needs.

Take the next step today. Start crafting your wishlist, engage with potential donors, and establish systems that make managing in-kind donations seamless. Every contribution, no matter the size, brings your mission closer than ever.

Interested in learning more about successful in-kind and other fundraising? Check out these additional resources:

Tracking In-Kind Donations for Nonprofits: What to Know. A big part of effective in-kind donation management is tracking throughout the process. Find out how your team can track in-kind gifts with ease here.
How to Identify Corporate Partnerships [With Double the Donation]. In-kind donations can lead to corporate sponsorships—and your matching gift software can help uncover these opportunities. Get started with our guide!
The Value of Donor Employer Information in Fundraising. Your donors’ employment data can help illuminate in-kind donation potential. Learn how to collect and manage this information effectively here.

Tracking In-Kind Donations for Nonprofits: What to Know

January 2, 2025/in Corporate Sponsorships, Learning Center /by Adam Weinger

In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.

In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:

What are in-kind donations?
The importance of tracking in-kind donations for nonprofits
5 steps for tracking in-kind donations effectively
Top data to track to maximize in-kind donations

In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!

What are in-kind donations?

In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.

Types of in-kind donations include:

Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
Gifts of stock, bonds, or securities

All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.

The importance of tracking in-kind donations for nonprofits

Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:

Financial Accountability and Transparency

Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.

Tax Compliance

For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.

Program Planning and Resource Allocation

Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.

Recognition and Stewardship

Recognizing and appreciating your donors⁠—whether of the individual or corporate⁠ variety⁠—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.

By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.

5 steps for tracking in-kind donations effectively

Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.

1) Track your in-kind donation asks and applications.

Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:

Who was asked for a donation (specific individuals, businesses, or organizations).
The specific items or services requested.
The date and method of the ask (e.g., email, phone call, or meeting).
Any responses, follow-ups, or commitments received.

Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.

Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.

2) Create an inventory of donated goods and services.

Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:

The type of donation (e.g., goods, services, etc.).
The quantity and condition of donated items.
Any restrictions or specific terms related to the donation’s use.

Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.

3) Determine the Fair Market Value of each in-kind gift.

Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.

Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:

Use retail prices for goods.
Seek professional appraisals for high-value items or unique contributions.
Refer to industry standards for services like legal advice or graphic design.

Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.

4) Record the donation in your CRM.

In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:

Donor information (name, contact details).
Details of the donation (type, FMV, date, and purpose).
Any follow-up actions, such as thank-you messages or recognition.

Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.

5) Provide a gift receipt for each donation.

After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.

This receipt should include the following information:

Name of the organization
Statement of tax exemption
Date of donation
Description of donation
Disclosure of quid pro quo contributions

In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.

Top data to track to maximize in-kind donations

Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.

We recommend keeping tabs on the following in-kind metrics and KPIs:

Top companies contributing in-kind donations

Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:

Company names and contact information.
Types and values of past donations.
Industries represented and areas of expertise.

Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.

In-kind donor engagement history

It’s important to recognize which donors⁠ (corporate and individual alike⁠) are contributing in-kind gifts to your cause⁠—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.

Key details include:

Previous in-kind donations made, including dates and values.
Types of goods or services donated.
Communication history, such as thank-you notes, follow-ups, and invitations to events.
Notes on the donor’s preferences or special requests.

All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.

Types of in-kind donations received

This data tracks the variety of goods and services provided by donors. Key categories include:

Tangible goods (e.g., food, equipment, clothing).
Professional services (e.g., legal advice, marketing support).
Use of space or equipment (e.g., event venues, vehicles).

Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.

Donors’ employment information

Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:

Donor’s job title and company.
Industry type and company size.
Corporate giving policies, such as matching gifts or volunteer grants.

This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.

Donation referral sources

This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:

Word-of-mouth recommendations.
Social media or online campaigns.
Corporate partners or community events.

Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.

In-kind donation impact

Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:

Cost savings achieved through in-kind support.
The number of people served using the donated goods or services.
Stories or testimonials demonstrating the benefits of the contributions.

Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.

Wrapping up & additional resources

For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.

As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!

Keep learning⁠—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:

How to Identify Corporate Partnerships [With Double the Donation]. Did you know that your matching gift software can help uncover broader corporate partnerships? See how you can do so with this complete guide.
14 Types of Corporate Philanthropy You Should Know About. There’s more to corporate giving than just in-kind donations. Check out these main types of philanthropy and see how your organization can benefit.
Become an Expert: Access The Ultimate Guide to Matching Gifts. One of the leading forms of corporate giving is matching gifts. Find out everything you need to know about the programs here!