Double the Donation and Uncommon Giving have partnered to release a new integration that improves the matching gift process for employee donors, nonprofits, and corporations. The integration now introduces matching gift auto-submission, a revolutionary program to speed up the matching gift submission process.
“Auto-submission is a prime example of Uncommon Giving’s commitment to innovation in the name of improving experiences,” said Andy Howell, CEO at Uncommon Giving. “Our partnership with Double the Donation clears a path for our companies to broaden their impact and support their employees’ philanthropic passions.”
With matching gift auto-submission, donors who give to nonprofits using Double the Donation can not only discover their match eligibility in real time as they give, but can also immediately submit their matching gift request – no redirect required.
“We have spent years improving matching gift automation efforts for nonprofits. Now, we’re ready to take the next step via a partnership with Uncommon Giving,” said Adam Weinger, President at Double the Donation. “Our auto-submission integration allows nonprofits to receive more in matching gifts, and gain more insight into the process. It’s a major win for fundraisers everywhere.”
Read on to learn more about how auto-submission between Double the Donation and Uncommon Giving works.
The Matching Process Made Easy for Donors, Companies, and Nonprofits
With auto-submission, donors can immediately submit their matching gift request directly from the nonprofit’s donation confirmation page after making a gift. Uncommon Giving processes the requests as offline matching gift requests for companies to complete their approval and disbursement process.
As the matching gift request goes through that process, the nonprofit receives real-time updates for when a matching gift request is approved and when funds are ready to go back to the nonprofit. Long hours reconciling matches will be a thing of the past with automatic status updates in Double the Donation.
Making Corporate Philanthropy Better, One Match at a Time
Uncommon Giving and Double the Donation’s partnership brings donors, companies, and nonprofits closer together by streamlining the workplace giving process and connecting donation spaces with corporate giving interfaces. If you want to learn more about our matching gift auto-submission initiative, read more here–and if you’re just getting started with matching gifts as a nonprofit or higher education institution, request a demo from Double the Donation today!
About Uncommon Giving: Uncommon Giving is a corporate social responsibility platform that helps businesses improve employee engagement, inspire brand loyalty and boost revenues – all while doing more good in the world. The Uncommon Giving platform enables corporate giving, employee giving, volunteering and other corporate social responsibility programs with less overhead than traditional solutions. The intuitive platform and fun-to-use, full-function mobile app enable companies of all sizes to quickly deploy a social impact program, engage employees, measure results, and evolve the program for sustainable success. Visit uncommongiving.com.
About Double the Donation: Double the Donation helps nonprofits and schools raise more from matching gift and workplace giving programs. We believe it should be easy for fundraisers to grow mission support by offering supporters actionable next steps for harnessing workplace giving programs. That’s why our robust database of workplace giving programs and our native platform integrations enable fundraisers to pursue matching gifts, volunteer grants, and other workplace giving programs with less effort and more confidence.
https://doublethedonation.com/wp-content/uploads/2025/01/DTD-Blog_Uncommon-Giving_Feature.png5801550Erin Lavenderhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgErin Lavender2025-01-15 10:05:322025-01-14 15:58:59Uncommon Giving and Double the Donation Unveil Matching Gift Auto-Submission Partnership
Double the Donation is thrilled to launch a new partnership with volunteer management software Bugle, aimed at energizing volunteers through corporate volunteering incentives. The seamless volunteer integration between Double the Donation Volunteering and Bugle enables nonprofits and schools to maximize their volunteers’ impact by unlocking corporate incentives like volunteer grants and volunteer paid time off.
With the new integration, organizations can now include Double the Donation’s employer search tool directly within the Bugle volunteer signup forms and inform volunteers of their eligibility for corporate volunteer incentives as they register for a shift. Educating supporters about their corporate incentive programs at the time of signup encourages them to engage with organizations in new ways, boosting volunteer recruitment, engagement, and retention.
“Our core goal at Bugle is to equip those who want to help with the right tools for making an impact. Our integration with Double the Donation’s volunteer module illustrates our commitment to that goal,” said Ryan Johnson, Co-Founder of Bugle. “We’re excited to see the Double the Donation Volunteering integration help our mutual clients deepen their volunteers’ support through volunteer grant and volunteer time off programs.”
Once volunteers discover their incentive program eligibility, Double the Donation Volunteering directs them to their employer’s next steps in claiming volunteer grants and time off, helping nonprofits drive more volunteer incentives to completion.
“With corporate social responsibility programs rising in recent years, volunteer incentive programs are now a fundamental tool for nonprofits to leverage in their fundraising and volunteer strategies,” said Adam Weinger, President of Double the Donation. “The integration between Double the Donation Volunteering and Bugle will help more nonprofits utilize these programs to increase volunteer hours, claim more corporate donations, and motivate their supporters.”
The Bugle and Double the Donation Volunteering integration is now available for mutual clients of Double the Donation and Bugle. Follow our integration guide to get connected.
Ready to enhance volunteer engagement with corporate incentives? Request a personalized demo with the Double the Donation team today. Be sure to mention you use Bugle!
About Bugle
Bugle is a Nashville-based volunteer management software company that specializes in empowering nonprofit community outreach. Focused on providing innovative solutions to streamline volunteer coordination, our software enables nonprofits to significantly increase their efficiency and impact. Our unique platform allows nonprofits to quickly organize events, capture volunteer data, and turn community outreach into fundraising success. For more information, please visit Bugle.
About Double the Donation:
Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.
https://doublethedonation.com/wp-content/uploads/2024/10/Bugle.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-16 13:24:292024-12-16 14:19:20New Integration: Double the Donation and Bugle Team Up to Boost Volunteer Impact
What is the Guide to Securing Matching Gift Buy-In?
Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.
In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.
Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.
Why download the Guide to Securing Matching Gift Buy-In?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Incorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.
That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:
From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.
Let’s get started—at the beginning!
Start-of-year follow-ups
When: January
The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.
(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)
By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.
Here’s an example social media post you can use to get started:
To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.
Matching Gift Month
When: February
February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.
Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.
Here’s an example email header you can use to get started:
To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.
Match Madness
When: March
March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.
Here’s an example social post you can use to get started:
An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.
Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.
Spring matching gift reminders
When: April-May
Spring is a season of renewal—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.
Here’s an example social post you can use to get started:
To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.
Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!
Summer matching gift reminders
When: June-August
Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.
Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.
Here’s an example social post you can use to get started:
Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”
Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.
Fall matching gift reminders
When: September-October
As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.
Here’s an example social post you can use to get started:
Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.
End-of-year matching gift follow-ups
When: November-December
The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.
As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.
(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)
Here’s an example email header you can use to get started:
Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.
Giving Tuesday matching gift outreach
When: Giving Tuesday and Matching Wednesday
Giving Tuesday is a global day of generosity—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.
Here’s an example email header you can use to get started:
Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.
Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.
Bonus: Affinity day/week/month messaging
When: Your organization’s affinity day, week, or month
Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.
To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.
Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.
Wrapping up & additional resources
A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.
Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.
Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:
The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Matching-Gift-Content-Calendar-Marketing-Through-the-Year_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-22 17:05:542024-11-26 21:00:34Matching Gift Content Calendar: Marketing Through the Year
The template provides a comprehensive framework with a clear structure for planning and presenting a matching gift marketing plan, including goals, strategies, and actionable steps. Not to mention, each slide is designed to be easily tailored to fit a nonprofit’s unique needs, branding, and matching gift goals.
Why download the Matching Gift Marketing Plan?
Maximize fundraising potential.
Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.
Streamline matching gift processes.
Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.
Enhance donor engagement.
Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.
Did you know that the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95? Or that thousands of companies offer generous volunteer grant programs to encourage staff to support philanthropic efforts? Volunteerism trends like these can shed significant light on an invaluable opportunity for your team.
To help your nonprofit understand your volunteers a bit more, this guide will conduct a deep dive into the following essential volunteer trends and patterns:
Volunteers play an integral role in your nonprofit, handling responsibilities from behind-the-scenes bookkeeping to on-the-ground work at your program sites. When solidifying your volunteer program’s recruitment strategies, understanding the nonprofit landscape allows you to source powerful insights from broader trends in volunteer behavior and motivations. Then, you can use the insights to adjust your strategy and better attract and retain a solid group of volunteers.
Ready? Let’s begin with the first trend!
One-third of the nonprofit workforce is made up of volunteers.
For U.S.-based nonprofits, volunteers are everywhere. In fact, recent reports indicate that an estimated 63 million Americans volunteer their time and energy with organizations like yours.
That said, your nonprofit’s staff is instrumental in providing beneficiaries with the services they need. However, most nonprofits have tight budgets and often rely on volunteer labor to get work done. This is so much the case that an astounding one-third of all nonprofit workers are volunteers.
Of course, the ratio of paid employees to volunteers will vary from one nonprofit to the next. For example, many small organizations do incredibly important work but are entirely made up of volunteers. In contrast, enterprise-size nonprofits often have entire departments of paid employees.
What does this volunteerism trend mean for your nonprofit?
Because so much labor at charitable organizations goes unpaid, calculations of the nonprofit sector’s economic value will always be off. Don’t let this impact how your nonprofit values your volunteers. Instead, show your appreciation and ensure your volunteer staff feel like they’re a real part of your team. Ultimately, they are!
This also means that, by sourcing new volunteers, organizations can often expand their capabilities and do even more for their missions.
Most U.S.-based volunteers are between the ages of 35 and 44.
Reports show that the average U.S. volunteer is a woman between the ages of 35 and 44, usually with a child less than 18 years of age.
It’s important to recognize that non-women, along with people of other age groups, certainly volunteer, as well. However, there are a few key assumptions we can draw from the average organization’s volunteer profile.
For example, middle-aged mothers are likely to volunteer at their children’s school, church, and neighborhood activities. This assessment also holds true for reports of informal volunteering—such as cooking for neighbors, taking care of children, and improving the state of their communities.
What does this volunteerism trend mean for your nonprofit?
Assess your current supporter base to see if your nonprofit’s average volunteer fits this profile. Then, use the information to tap into audiences your nonprofit may have previously neglected.
For example, how can you reach more families? Do you offer volunteer positions that are convenient for working professionals? Be sure to assess not just your volunteer marketing but the overall accessibility of your volunteer program for individuals with differing circumstances, needs, and opportunities.
Regular volunteerism offers numerous benefits for individuals.
Partaking in volunteerism provides numerous and widespread benefits for volunteers, the organizations with which they devote their time, and their communities as a whole. For volunteers themselves, the value includes personal fulfillment, a deepened sense of purpose, and professional skill development.
When asked why they volunteer, 35% of individuals indicated their primary reason was to socialize. However, the majority of volunteers (83%) say their main motivator is helping a cause they care about.
What does this volunteerism trend mean for your nonprofit?
It’s easy to focus solely on how volunteering helps the nonprofit recruit supporters. However, while volunteers do want to help causes they care about, it never hurts to mention the benefits they can receive in addition to making a positive impact.
Be upfront about the skills and experience supporters can gain from volunteering. This can include anything from customer service experience, data management, specific labor and technical skills, or anything else related to your programs that’s also applicable in the workplace.
Formal volunteerism rates are declining in most states.
Nonprofits need volunteers to staff events, help during fundraisers, and complete tasks that keep their programs running. However, finding enough people to fill all available volunteer positions isn’t always easy, and 62% of nonprofit CEOs state that recruiting enough volunteers is an issue. This goes hand-in-hand with additional data reporting that the demand for many nonprofit services is up.
If your nonprofit has had trouble filling volunteer positions, know that you’re not alone. The majority of U.S. states have seen a decrease in the percentage of their population that formally volunteers. How much volunteering has declined varies from state to state, with some following routine ebbs and flows, while others have experienced as much as a 10% drop. For example, in Florida, already a state with low volunteering rates, 22.8% of the population volunteered in 2017. Four years later, it’s just 15.9%.
What does this volunteerism trend mean for your nonprofit?
While volunteer rates can shift for a number of reasons, there are several factors your nonprofit can control. For example, consider what roles you have open for volunteers. How do you promote these opportunities? Are these roles volunteers would be interested in, or are they positions that are mostly rote work? Is your team sourcing support through corporate volunteer initiatives?
Additionally, if you’re constantly having to find new volunteers, that might be a sign to take a step back and assess your volunteer retention strategy. Talk with these volunteers about improvements to your program they’d like to see and show your appreciation. Even if you’re low on staff, make sure not to overwork them to avoid volunteer burnout, too.
Companies are increasingly encouraging their staff to partake in volunteerism.
More and more, companies are actively encouraging their employees to engage in volunteerism, recognizing the benefits of such initiatives for team building, employee satisfaction, corporate social responsibility, and more.
For example, 40% of Fortune 500 companies offer volunteer grants, where they encourage their employees to volunteer by donating to the nonprofits their employees support. It generally works like this:
An employee volunteers at an eligible nonprofit.
The employee reports their volunteer hours and other needed information. Most employee volunteer grant programs are based on the hours an employee volunteers. Some provide a per-hour rate, while others require a certain number of hours to be met before donating a flat amount. Additionally, employers often require the nonprofit’s name, tax ID, and mailing address.
The company donates to the nonprofit. Once a volunteer grant application is submitted, the company reviews it. If the nonprofit and hours requirements have been met, the grant application is improved, and the nonprofit receives a donation.
While the amount offered will vary from one company to another, 80% of employers report offering grants worth $8 to $15 per hour a team member volunteers.
Another way companies incentivize volunteerism is through volunteer time off (VTO), generally offering between 8 and 40 hours each year. Around 60% of companies currently provide employees with paid VTO, with an additional 21% planning to implement a VTO policy in the coming months.
What does this volunteerism trend mean for your nonprofit?
Your supporters’ time is already an invaluable resource for your organization. When you consider that your nonprofit may qualify for grant funding in addition to the hours volunteers donate, you’re presented with an excellent opportunity to maximize this group’s support. Every hour a volunteer spends with your organization not only contributes their time and skills (which is currently worth an estimated $29.95), but also translates into direct financial support.
Therefore, start educating your volunteers about the power of volunteer grants and other incentives. Keep careful track of their hours, and help them discover if they’re eligible for employer-sponsored programming. Most companies will have the relevant information accessible through their CSR portal or in their office handbook. If you can’t find any information there, it also never hurts to ask!
Meanwhile, Volunteer Time Off programs provide employees with the opportunity to volunteer during work hours without sacrificing their income. And 67% of survey respondents say having paid time off to volunteer would make for a positive engagement experience! Take a look at the supporters in your network, and see if any work for companies that offer these programs.
There’s a significant overlap between companies offering matching gifts and ones offering volunteer incentives.
You may have heard that more than 24,000 companies offer matching gifts for their employees. But did you know that companies contributing matching gifts often overlap significantly with those offering volunteer grant programs? In fact, recent studies indicate that over 85% of the top matching gift companies also offer volunteer grants.
In other words, philanthropic-minded employers generally offer more than one opportunity for staff to get involved. If you know a company matches monetary donations, the chances are good that it’ll match volunteer time as well—and vice versa!
What does this volunteerism trend mean for your nonprofit?
If you’re looking for volunteer grant opportunities to pursue, identifying well-known matching gift companies can give your organization the boost you need. This can also provide an excellent chance to pitch volunteer activities to matching gift donors and matching gift opportunities to “Dollars for Doers” volunteers.
This also means that a dual approach to marketing can further amplify fundraising efforts. When engaging with donors, it’s beneficial to educate them about both matching gift and volunteer grant opportunities. You don’t want to let either program fall by the wayside!
Many corporate volunteer incentives continue to be underutilized.
Despite the rise in corporate encouragement for volunteerism, many corporate volunteer incentives remain underutilized. Why? Unfortunately, awareness rates are often low, suggesting a need for better promotion around the program to maximize the opportunities.
Today, the average employee participation level for volunteer grants, or Dollars for Doers, is a mere 3%. Like matching gifts, there’s a significant knowledge gap when it comes to eligible volunteers being aware of the opportunities.
Meanwhile, the average corporate volunteer participation rate stands at 33%. Although not all employees participate in existing volunteer incentive programs, it’s worth noting that companies with fewer than 10,000 employees achieved a higher-than-average participation rate of 39%. At the same time, those with more than 50,000 employees had a participation rate of 24%.
What does this volunteerism trend mean for your nonprofit?
For nonprofits, a steadily low participation rate represents an opportunity to increase awareness and, subsequently, engagement in the programs. Volunteers who don’t know about their companies’ existing programming won’t know to request volunteer grant funding on your organization’s behalf, thus leaving dollars on the table.
By actively promoting the benefits of volunteer grants and other corporate incentives to volunteers, donors, and partners alike, your nonprofit can encourage higher participation and secure more employee giving revenue than before.
Wrapping Up & Additional Philanthropy Resources
As the volunteer landscape continues to evolve, nonprofits like yours face a unique opportunity to make the most of your supporter base. Companies are recognizing the dual benefits of volunteer programs: enhancing corporate social responsibility while fostering employee engagement. Meanwhile, innovations in technology are making it easier than ever for individuals to find and participate in volunteer activities that align with their passions and skills.
Incorporating these trends into your organization’s volunteer strategy can lead to more robust and effective programs. By staying ahead of these developments, businesses and nonprofits alike can maximize their impact, build stronger communities, and create a more engaged and fulfilled workforce.
Interested in learning more about volunteerism trends and other philanthropy opportunities? Check out these recommended resources:
Essential Corporate Giving and Matching Gift Statistics. Dive into the world of corporate giving and employee matching gifts with a look at our key research. Uncover must-know statistics and see how these findings can impact your team.
Free Download: The Ultimate Guide to Volunteer Grants. Make the most of volunteerism for your organization by leveraging corporate volunteer grants. Learn everything you need to know about Dollars for Doers programs, and how your cause can benefit.
Winning Workplace Giving Strategies & How to Leverage Them. Explore top workplace giving strategies offered by companies across the globe. From volunteer incentives to matching gifts and more, these programs can significantly elevate your fundraising.
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Volunteerism-Trends-Corporate-Incentives-and-More_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-19 02:10:082025-01-03 18:52:42Volunteerism Trends in 2025 | Corporate Incentives and More
Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.
In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.
Sponsorship makes up 12% of a brand’s marketing budget on average.
Key Takeaway 🔑
With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause.
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.
Key Takeaway 🔑
The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach.
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.
Key Takeaway 🔑
North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.
KPIs companies track to demonstrate sponsorship value:
Sales leads – 48%
Booth traffic – 46%
Attendance/participation – 38%
Social media impressions – 28%
Return on investment – 24%
Brand impressions – 23%
Website traffic – 23%
Post-event surveys - 17%
Media coverage – 12%
Key Takeaway 🔑
Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment.
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.
Key Takeaway 🔑
In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue.
Corporate survey respondents ranked the following sponsorship opportunities as the mosteffective in terms of marketing potential:
Speaking opportunities
Networking events
Social media
E-blasts
Boards/graphics
Official receptions
Event apps
Hospitality lounges
Show directories
Badge lanyards
Corporate survey respondents ranked the following sponsorship opportunities as the leasteffective in terms of marketing potential:
Headrest covers
Taxi toppers
Public transit graphics
Hotel in-room television
Yoga/wellness activities
Hotel room door hangers
Cups/napkins
Shuttle bus wraps
Hotel room drops
Hotel key cards/sleeves
Key Takeaway 🔑
Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.
81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.
Key Takeaway 🔑
With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too!
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.
Key Takeaway 🔑
Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships.
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:
Being well-prepared
Presenting creative ideas
Asking relevant questions to understand needs
Customizing sponsorship programs to meet the company’s objectives
Providing relevant research data and insights
Key Takeaway 🔑
Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships.
Interested in learning how? Check out our webinar replay on building a corporate development strategy here!
Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.
Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%.
69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years.
Key Takeaway 🔑
With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.
Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.
With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact with ease.
Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:
Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.
Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.
Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.
Why is tracking corporate sponsorships essential?
Tracking corporate sponsorships ensures effective management of these valuable partnerships—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:
Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.
By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.
Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.
Core steps in the corporate sponsorship tracking process
For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships—and what to track for each phase:
1. Identify Potential Sponsors
Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.
We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, or local business directories to identify and engage with prospective sponsors. And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.
What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers
2. Develop a Compelling Sponsorship Proposal
A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.
As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.
After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.
What to track at this stage: Outreach to potential sponsors, as well as any responses you receive
3. Secure Sponsorship Agreements
Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.
In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.
What to track at this stage: Partnership expectations and timelines
4. Deliver on Commitments
Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.
To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.
What to track at this stage: Tangible deliverables agreed upon through the sponsorship
5. Measure and Report Impact
At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.
For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.
What to track at this stage: Mission impact through funds raised or collected
6. Maintain and Strengthen Relationships
This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.
Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.
What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement
Metrics & KPIs for tracking corporate sponsorship success
Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:
Sponsorship revenue
Total monetary contributions received from sponsors.
Percentage of goal achieved
How much the sponsorship helped reach specific campaign or event fundraising goals.
Return on investment (ROI)
Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications).
Audience reach
The number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic).
Social media mentions
Posts, shares, or comments that highlight the sponsor or partnership.
Media coverage
Articles, press mentions, or interviews that reference the sponsorship.
Campaign performance
Results from co-branded marketing campaigns, including click-through rates, conversions, and lead generation.
Event participation
Number of sponsor representatives or employees attending events or engaging in sponsored activities.
Beneficiaries served
The number of people or communities positively impacted due to the sponsorship.
Program outcomes
Tangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built.
Sponsor retention rate
Percentage of sponsors who renew their support year after year.
By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.
Next steps & additional resources
Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.
Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.
With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.
Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:
Improve the Donor Journey with Matching Gifts. Grow your donor relationships with corporate giving! Explore how matching gifts can supercharge the donor experience with this free downloadable guide.
In today’s landscape, companies are increasingly focusing on giving back through a variety of corporate social responsibility (or CSR) initiatives. Among these are workplace giving programs, which include matching gifts, volunteer grants, and more, all designed to amplify the impact of employees’ contributions to nonprofits. However, so many companies are giving back that it can be difficult to keep track of which businesses offer these giving initiatives. That’s where a workplace giving database comes in!
Still, keeping your database updated with fresh insights is a must. After all, nonprofits understanding and leveraging these programs can open doors to greater financial support, as well as unlock a broader network of donors and volunteers. And a comprehensive dataset is a great place to start.
That said, this guide will address the basics of workplace giving databases and how organizations like yours can add to and enhance ours. Specifically, we’ll cover:
An accurate and up-to-date database is an invaluable resource for nonprofits seeking to make the most of corporate philanthropy, ensuring that no available support goes untapped. Let’s dive in to see how your team can play a role in this occurrence.
What is a workplace giving database?
A workplace giving database is a comprehensive resource that aggregates information about corporate philanthropy programs offered by companies. These databases typically include details on workplace giving initiatives such as matching gifts, corporate volunteer incentives, and more.
To increase accessibility, a workplace giving database generally comes with a built-in search tool as well, making it quick and easy for donors to uncover the information they need to get involved.
A database tool is typically embeddable, too, offering a simple way for organizations to implement the solution on their websites—including donation pages, volunteer registration forms, confirmation screens, and more.
Benefits of a comprehensive workplace giving database
A comprehensive workplace giving database offers numerous benefits for both nonprofits and donors, empowering them to maximize support through corporate philanthropy programs. Here are some key advantages:
1. Increased Revenue Opportunities
By providing up-to-date information on companies offering matching gifts, volunteer grants, and more, a comprehensive database makes it easy for nonprofits to identify opportunities for additional funding.
2. Streamlined Supporter Engagement
A database helps nonprofits encourage donors to leverage workplace giving programs, such as matching gifts or volunteer grants, that they might not know are available. Donors can quickly check if their employers offer programs that amplify their contributions, which builds stronger connections between donors and the organization.
3. Time Savings and Efficiency
A centralized, comprehensive database saves nonprofits time by eliminating the need for manual research on each company’s corporate giving policies. With eligibility requirements, submission guidelines, and deadlines all in one place, organizations can spend less time researching and more time acting on these opportunities.
4. Improved Corporate Relationships
By understanding corporate giving options in detail, nonprofits are better positioned to cultivate relationships with potential corporate partners. A database provides insights into which companies are aligned with the nonprofit’s mission and values, too, making outreach efforts more targeted and likely to succeed.
5. Proactive Fundraising Strategies
With access to a wide array of corporate giving programs, nonprofits can build more proactive fundraising strategies. Instead of waiting for donors to ask if their contributions can be matched, nonprofits can actively promote these programs, especially during campaigns like year-end giving.
In summary, a comprehensive workplace giving database simplifies the process of connecting with corporate giving opportunities, enabling nonprofits to increase funding, strengthen donor relationships, and build proactive strategies—all while promoting greater corporate involvement in social responsibility.
About Double the Donation’s workplace giving database
Double the Donation’s workplace giving database is the largest and most comprehensive resource available for nonprofits and donors looking to maximize the impact of corporate giving programs. It’s designed to streamline the identification of corporate philanthropy opportunities, providing nonprofits with the tools they need to increase revenue through workplace giving.
This specific database includes information on:
Matching gifts
Volunteer grants (team and individual)
Volunteer time off
Fundraising matches
And more!
Here’s what makes Double the Donation’s solution stand out:
Extensive Company Coverage: Double the Donation’s database includes detailed information on thousands of companies with matching gift and volunteer programs. This coverage ensures that nonprofits and their supporters can find opportunities related to almost any company, regardless of industry or location.
Real-Time Program Updates: To keep nonprofits informed and reduce outdated information, Double the Donation regularly updates its database, ensuring that users have access to the latest information on corporate giving guidelines, eligibility requirements, submission deadlines, and more.
Easy Integration with Nonprofit Websites: Double the Donation’s database tool seamlessly integrates with a nonprofit’s website and donation forms, making it easy for donors to check if their employers offer workplace giving programs right as they engage with your cause.
Automated Donor Outreach and Matching Gift Reminders: In addition to the database tool, Double the Donation’s 360MatchPro also offers automated email streams to remind donors to get involved. These messages empower nonprofits to follow up with those who may be eligible for matching gifts or volunteer grants, complete with company-specific workplace giving insights from the database, too! This proactive approach increases the likelihood that donors will complete the matching gift process, meaning more revenue for your cause.
How our database gets updated (regularly!)
Double the Donation’s workplace giving database is kept accurate and up-to-date through a systematic process. This ensures nonprofits and donors always have access to the latest information on corporate giving programs.
Here’s how Double the Donation maintains the database’s accuracy and reliability:
Continuous program monitoring. Double the Donation maintains a dedicated database team devoted to actively monitoring companies for changes in their corporate giving policies. This group tracks updates through company websites, press releases, and other announcements, ensuring our database reflects the most up-to-date information.
CSR platform data syncs. Double the Donation offers exclusive partnerships with companies’ CSR platforms that enable matching gift auto-submission. But another key win is that the integrations also allow our database to pull companies’ program guidelines directly from the platforms that manage the programs.
Companies submitting updates themselves. Double the Donation collaborates directly with workplace giving companies. As a result, many employers add their programs to the database themselves. Then, by staying in contact with corporate representatives, our team can receive timely updates when companies make program changes.
Donors submitting their employers. Donors using the database often provide feedback if they encounter outdated or inaccurate information. For example, not finding their company if they know a program is available. This user-driven approach allows our team to promptly investigate reported discrepancies, ensuring the data reflects current guidelines.
Nonprofits submitting unregistered companies. Sometimes, nonprofits receive funds from companies not currently registered with Double the Donation’s database. In that case, organizations may choose to submit the new companies to be added for easier access going forward.
Together, these practices ensure that nonprofits and donors can rely on Double the Donation’s database to provide the most accurate information, making it a valuable resource for maximizing corporate giving opportunities.
Adding corporate programs to our database
Double the Donation provides several straightforward options for organizations, companies, or employees to add or update information about corporate giving programs in its database. Thus, individuals or groups can ensure their workplace giving programs are accurately represented by following one of these methods:
Complete the Add a Company Form.
If you want to add a corporate giving program (such as a matching gift, volunteer grant, or VTO program) to Double the Donation’s database for the first time, representatives can fill out the Add a Company Form on Double the Donation’s website. This brief online submission gathers essential information about the company’s programs, including:
Matching gift or volunteer grant eligibility requirements
Match ratios and minimum/maximum donation amounts
Submission process and deadlines
Any specific program guidelines or criteria
Then, once the form is submitted, Double the Donation’s team reviews the information and adds the program to the database. From there, the record will become accessible to nonprofits and donors through the search tool.
Complete the Update Company Information Form.
If a company already listed in the database makes changes to its workplace giving program (for instance, altering match ratios or adjusting eligibility requirements) or otherwise notices inaccurate information, a representative can fill out the Update Company Information Form. This allows users to provide updated details, ensuring that donors see the latest version of the program when they search.
Again, after submission, the information is reviewed by Double the Donation’s data team and promptly updated in the database. This keeps it current for nonprofits and donors who may be impacted by the changes.
Send an Email to data@doublethedonation.com.
For those who prefer a direct approach to adding or refreshing company records, our team also accepts requests via email. All you need to do is send an email to data@doublethedonation.com with the necessary details about the program.
This might include:
New program details or recent updates
Any corrections needed in existing database entries
Supporting documents or links that clarify the information
Other feedback on the workplace giving database
From there, the Double the Donation team will verify the information provided in the email. Then, update the database accordingly, ensuring the accuracy of the program details going forward.
[For One-Off Matching Gifts] Manage Programs in 360MatchPro.
Note: Sometimes, a company will offer a matching gift program with a single nonprofit rather than a widely available initiative. These are referred to as one-off (or custom, unique) matching gift programs, and there’s an easy way to add the program to your database within the 360MatchPro platform itself—that is, if the program is specific only to your organization.
In that case, simply log into your 360MatchPro account, navigate to the “Settings” tab, and select “Manage Programs.” From there, you’ll be prompted to add a new one-off matching gift program by filling out the requested information.
Once complete, the program will show up in your organization’s database search tool—but not for other nonprofits’ donors.
Wrapping up & next steps
Empowering organizations and companies to add new corporate programs to our workplace giving database is just one more step in our commitment to helping nonprofits reach their fundraising potential. By keeping this resource up-to-date with the latest information on matching gifts, volunteer grants, and other workplace giving opportunities, we aim to empower nonprofits to connect more deeply with donors and leverage support from their employers.
Take a look at the companies that have contributed matching gifts to your organization in the past. Are they already included in our database? If not, follow the steps to get them added so that your donors can access program guidelines, forms, and more. That means more matches in the future!
As we wrap up 2024, it’s the perfect time to look back and acknowledge the milestones, innovations, and impact achieved by our team and its partners in the nonprofit and corporate giving sectors. In Double the Donation’s Year in Review 2024, we’ll share key insights, highlights, and achievements that have propelled us forward and helped nonprofits like yours make an even bigger difference.
All in all, this year has been one of remarkable growth, with exciting developments in matching gift technology, ready-built integrations, and groundbreaking functionality designed to help nonprofits unlock more from their fundraising efforts.
In order to celebrate our successes, this overview will cover:
Join us in reflecting on this year’s wins as we gear up for another impactful fundraising season ahead!
Significant product updates & enhancements
In 2024, Double the Donation rolled out a series of significant product updates and enhancements designed to improve the workplace giving experience for nonprofits and their donors. These updates have been instrumental in helping our clients drive more donations, simplify their workflows, and engage donors and other supporters more effectively.
These product updates reflect our commitment to evolving alongside our clients’ needs, ensuring they have the most powerful tools to elevate their workplace giving efforts. As we look to 2025, we’re excited to continue innovating and delivering new features that make a measurable impact on nonprofit fundraising.
Check out an overview of three of our most impactful updates here:
Double the Donation Volunteering rollout
This year, we expanded the capabilities of our platform by launching our corporate volunteering tools. Double the Donation Volunteering is a built-in solution designed to support organizations in targeting corporate volunteer initiatives in addition to traditional matching gift management. These initiatives, which include volunteer grants and paid volunteer time off, can go a long way in attracting, engaging, and retaining volunteers. And Double the Donation Volunteering makes it easier than ever to benefit from the programs by growing awareness and simplifying the engagement experience.
If you haven’t already, take steps to embed our corporate volunteer database directly into your Volunteers Info page on your website, along with any volunteer registration forms you have.
Security and data protection are top priorities at Double the Donation, and in 2024, we took our commitment to the next level by achieving SOC 2 Type 2 compliance. This integral milestone demonstrates our adherence to rigorous standards for security, availability, confidentiality, and processing integrity.
Achieving SOC 2 Type 2 assures clients like you—as well as their donors—that their data is handled with the highest standards of security and care. Not to mention, it reinforces our role as a trusted partner for nonprofits that prioritize the protection of donor information.
Enhancing the auto-submission functionality has been a major focus in 2024, making it even easier for donors to complete matching gift submissions without the added manual effort. Our most recent improvements to the auto-submission process mean that donors are prompted to auto-submit their matches at multiple touch points throughout the donor journey, increasing the likelihood that they ultimately do so. Now, donors are encouraged to partake in auto-submission once again when they indicate they’ve requested a match, but Double the Donation has no record of the submission.
All in all, these auto-submission enhancements streamline the matching process, driving more completed matches and enabling nonprofits to capture more matching gift revenue. And it’s all done with minimal time and effort!
So far this year, our team has welcomed over 1,055 new clients to the Double the Donation family, expanding our community of nonprofits, educational institutions, and other fundraising organizations dedicated to making a difference through matching gifts and workplace giving.
Each new client represents a unique opportunity to drive more donations, streamline fundraising efforts, and unlock the full potential of corporate philanthropy. And we’re so grateful for the causes that trust Double the Donation to do so. This growth among our expanding client base strengthens our commitment to helping nonprofits of all sizes access critical matching gift revenue, ultimately increasing their ability to create positive change in the communities they serve.
All in all, we’re honored to work with a diverse array of organizations this year and look forward to supporting them as they continue maximizing their fundraising impact through matching gifts and more in the future.
Standout reviews & testimonials
Double the Donation has been thrilled to receive more than 40 new 5-star Google reviews, underscoring the impact of our commitment to customer and user success. Each of these reviews highlights the effectiveness of our sales and onboarding processes, the value of our technology, and the powerful results nonprofits achieve through our matching gift solutions.
Here are a few examples collected in the last year:
I’m thrilled that Double the Donation is seamlessly integrated with our new giving platform. Our minimal fee for the software has paid for itself in one week! We are thrilled to have this as part of our fundraising platform. This is a game-changer. Easy to integrate, and the team is so helpful to set you up for success!
– Colleen Merrell, St. Mary-Basha Catholic School
Implementing Double the Donation was an incredibly smooth and efficient process. Our representative guided me through every step, making it fast and easy to integrate the employer match software/widget into our nonprofit’s existing systems. Her clear explanations and responsive support have set us up to maximize our fundraising potential. We’re now fully prepared to raise more funds and further our mission. I highly recommend Double the Donation for any nonprofit looking to enhance its donor matching capabilities!
– Kayla Moore, Shelter Inc.
In the fast-paced realm of nonprofit fundraising, efficiency and effectiveness are essential. Double the Donation is a standout platform that is transforming how organizations maximize their donation potential. Tailored for fundraisers and database managers, Double the Donation is more than just a tool—it’s a partner in driving successful campaigns and streamlining donation processes.
– Katie Utterback, The Galloway School
In addition to Google reviews, we also received a number of customer testimonials in the past year—including videos detailing the impact of our tools on various organizations’ efforts. Here’s what a few of these nonprofits have had to say (or check out our testimonials page to watch the clips):
Double the Donation has increased our matching gifts an incredible amount over the past two years we’ve been utilizing it, and it has helped us in so many more ways than we could have imagined. — Emily Delp, Pelotonia
There’s a lot of value in telling a donor that their impact can be doubled or even tripled with just a few clicks. Double the Donation makes it easy for our donors to see this value and act on it pretty much immediately. On the back end, the seamless integration with our database keeps us updated in real-time. — Adam Schafer, Youth on Course
I know that we’re always looking for ways to more effectively and efficiently do our work, and the opportunities that we have in front of us with Double the Donation are endless from my point of view. — Jill Carrell, Pi Beta Phi Foundation
Each of these generous reviews motivates us to keep delivering the best possible experience for our customers, and we’re grateful to our clients for sharing their success stories.
Looking ahead, we’re excited to continue empowering nonprofits with the tools they need to raise more and make an even bigger impact. And we hope to hear from even more organizations benefitting from our tools!
Network growth: new partnerships & integrations
2024 has been a year of exciting growth for Double the Donation’s integration network. With the addition of more than 14 new partnerships and 11 integration enhancements, we’ve been able to significantly broaden our reach and capabilities.
These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.
These partnerships are designed to allow nonprofits to seamlessly integrate Double the Donation’s matching gift technology into their existing workflows, offering a more streamlined and efficient experience for both organizations and their donors.
By expanding our network of partners and continuously improving integrations, Double the Donation is making it easier than ever for nonprofits to leverage matching gifts as a key component of their fundraising efforts. We’re excited to see the positive impact these partnerships will continue to have as we move into the next year, helping even more organizations maximize their matching gift revenue.
Overall matching gift fundraising success across clients
In 2024, Double the Donation users achieved remarkable success, collectively identifying more than $460,445,322 in matching gift revenue.
This is a powerful testament to the impact of matching gift programs when paired with the right tools and strategies. Through effective communication and proactive engagement, our clients were able to reach more donors, secure more matches, and ultimately drive greater funding to support their missions.
To support this success, clients utilized our platform to send a total of 19,117,522 emails to donors, prompting significant engagement. Our users saw an impressive 71.55% open rate, too—well above industry averages. Additionally, tons of these emails were interacted with, resulting in a 9.6% click rate (also above industry averages), indicating strong donor interest in matching gifts.
These metrics underscore the power of Double the Donation’s solutions in amplifying donor participation and optimizing matching gift revenue. By driving strong engagement rates and making it easy for donors to complete matches, our clients are leveraging every opportunity to boost their fundraising success.
This year’s results highlight the effectiveness of our tools in helping nonprofits expand their impact through matching gifts, and we’re proud to be a part of their journey toward sustainable growth and more.
Comprehensive workplace giving database development
In the past year, Double the Donation has continued to strengthen its position as the leading resource for matching gift and workplace giving information with ongoing enhancements to our comprehensive database.
Today, our database contains over 24,493 company records, providing an extensive resource for nonprofits to easily identify matching gift and other workplace giving opportunities across a broad spectrum of corporations. This robust database represents more than 26,802,622 employees, significantly expanding the reach of our clients to potential supporters worldwide.
But one of the biggest developments we’ve seen this year is the introduction of VTO (or volunteer time off) programs to the database. We are dedicated to helping nonprofits and schools earn more in workplace giving, and we believe it should be easy for you to leverage corporate volunteerism to power your mission. These programs continue to grow in popularity, and our database makes it easy to uncover and leverage their potential.
Our continued focus on database development reflects our dedication to helping nonprofits unlock the full potential of matching gifts and beyond. By providing comprehensive, accurate, and accessible company data, we’re enabling organizations to connect with more donors, raise more funds, and further their missions with confidence.
Invaluable matching gift resources & materials
So far in 2024, Double the Donation has significantly expanded its library of resources, offering nonprofits even more tools and materials to succeed with matching gift fundraising. After all, our goal is to empower organizations with the knowledge, strategies, and practical assets they need to unlock more matching gift revenue and streamline their outreach efforts.
Among our most popular resources this year are…
79 webinars and counting—including a few of our top sessions here:
In addition, we also rolled out a number of customizable marketing materials directly within the Double the Donation platform. These include templates for matching gifts and volunteer incentives that are free for clients to access, personalize, and share, making it easier to promote the programs than ever before.
With the introduction of these new resources, our team aims to equip nonprofits with everything they need to succeed at every stage of the matching gift journey. As always, we’re committed to delivering high-quality materials that make a tangible difference in our audience’s fundraising efforts, and we look forward to adding even more valuable resources in the coming year.
As we close out 2024, we’re grateful for the nonprofits, corporate partners, and donors who made this a remarkable year. Together, we’ve driven substantial change, innovated how matching gifts are identified and managed, and enabled countless nonprofits to expand their impact.
Going forward, Double the Donation remains committed to enhancing the matching gift experience, providing cutting-edge tools, and supporting organizations in achieving their fundraising goals. Here’s to an even more successful year ahead as we continue to work together for a brighter, more generous future.
Thank you for being part of this journey—let’s make 2025 even better!
Interested in reading more about workplace giving and how Double the Donation can supercharge your efforts? Check out the following resources:
https://doublethedonation.com/wp-content/uploads/2024/11/DTD_Double-the-Donations-Year-in-Review-2024-Edition_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-11-12 22:42:572024-12-17 18:58:55Double the Donation’s Year in Review: 2024 Edition
![How to Track Corporate Sponsorships [A Nonprofit's Guide]](https://doublethedonation.com/wp-content/uploads/2024/11/DTD_How-to-Track-Corporate-Sponsorships-A-Nonprofits-Guide_Feature-1536x576.png)
Double the Donation Volunteering rollout
Achieved SOC 2 Type 2 compliance
These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.
