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Maximizing your giving day and matching gifts revenue with the tips in this guide.

Maximizing Your Giving Day Revenue with Matching Gifts

Hundreds of institutions are gearing up for their yearly Giving Days, many of which are rapidly approaching come springtime. But what you might not know is that Giving Days and matching gifts go hand in hand⁠.

This is especially true when nonprofit or university fundraisers are able to effectively align the two ideas—and that’s why we’ve created this resource to guide organizations like yours through the process of doing so.

Specifically, this guide will cover everything you need to know about Giving Days and matching gifts, the impact of each on overall fundraising, and what your team can do to set your cause up for success.

We’ll walk you through the following key topics:

If your organization hosts an annual Giving Day (or is looking to organize one), you’d be remiss if you didn’t incorporate matching gift practices into your overall plan.

Ready to find out how? Let’s jump in.

Giving Days + The Importance of Matching Gifts

Giving Days are often some of an organization’s biggest money-makers. These campaigns enable fundraisers to collect large amounts of much-needed revenue that help sustain their missions throughout the rest of the year.

Matching gifts can work to elevate the ROI on these strategically planned efforts. At the same time, they provide a positive experience for donors and fundraisers alike.

Here’s what you need to know in order to make the most of each fundraising tool:

What are Giving Days?

A Giving Day is generally a 24-hour period in which a nonprofit or educational institution drastically ups its fundraising efforts in order to engage with donors and solicit a large amount of revenue in a short time. Giving Days typically rely heavily on online fundraising and may encompass a number of events as well.

Comprising a relatively small portion of the year (typically 1/365), Giving Days tend to see significant results⁠—with some organizations collecting the majority of their fundraising revenue during the limited amount of time.

Although fundraising groups of all shapes and sizes might establish an annual Giving Day tradition, these tend to be particularly popular among colleges, universities, and other school fundraisers.

Where do matching gifts come in?

Corporate matching gifts enable organizations like schools and other 501(c)(3) nonprofits to maximize existing support and increase revenue. And this happens without having to ask your donors for more of their hard-earned dollars. All you have to do is encourage them to participate in their employers’ workplace giving initiatives!

Here's how Giving Days and matching gifts help raise money.

At a critical time like your annual Giving Day, support will likely be at an all-time high. That means getting those contributions doubled (and sometimes even tripled) is more important than ever.

Not to mention, fundraising studies report that the existence of matching gift opportunities is often a driving factor in donor decision-making. For example, 84% of donors stated that they’re more likely to give charitably if their employer offers to match their dollars. At the same time, 1 in 3 individuals surveyed indicated that they’d make a larger donation should a match be applied.

The bottom line is that you don’t want to miss out on the key benefits of matching gifts at any time⁠—let alone your most important fundraising day of the year.

Raising More with 360MatchPro: A Feature Overview

The right software can be the difference between a fruitful, goal-surpassing Giving Day campaign and one that ultimately falls short⁠—and surely, you’re looking to establish the former.

Find out what 360MatchPro by Double the Donation can offer, and see why it’s the leading solution in the nonprofit and school fundraising spaces.

Let’s walk through an overview of top features, functions, and benefits:

User-Friendly Company Search Tool

Millions of donors who work for companies with employee gift-matching programs are never made aware of the opportunities through their employers. One of the best ways to counteract this knowledge gap is by providing your supporters with Double the Donation’s intuitive matching gift company search tool.

This widget⁠—which can be embedded within your online donation form, confirmation page, dedicated matching gift web page, Giving Day campaign page, and more⁠—prompts donors to enter their employer’s name in an optional search box. As the donor begins typing, the smart tool auto-fills suggested company names, taking into account typos, spelling variations, and subsidiaries.

The donor selects the correct company from the search tool, which then pulls employer-specific matching gift program information from an extensive matching gift company database. Now, the individual has access to their donation eligibility criteria and online match request forms (if available) and is encouraged to take the next steps.

Double the Donation's search tool can be used to increase revenue for both Giving Days and matching gifts.

Match-Eligible Donor Screening

Studies show that employing more than one approach to donor eligibility screening results in an average of 77% more identified match-eligible gifts. Luckily, 360MatchPro utilizes four main identification methods⁠—donation form search tools, confirmation pages, donor communications, and email domain screening.

The more opportunities you have to determine whether a particular donor is eligible for a corporate match, the more likely you are to ultimately receive a match from that individual.

Double the Donation's donor screening tool can be used to increase revenue for both Giving Days and matching gifts.

Automated Email Follow-Ups

Following up in the first 24 to 48 hours after a donor makes a gift can be a great way to inform or remind individuals about matching gift opportunities, share program guidelines, and keep your organization and its mission at the forefront of their minds. However, managing a ton of donor follow-up emails can be a huge undertaking on a typical day⁠—let alone on a Giving Day when you’ll likely process multiple times the normal number of donations.

That’s where automated email communication comes in! With Double the Donation’s email streams, organizations can enable customizable follow-up messages that trigger at just the right time to drive matching gifts⁠ while ensuring no donations fall through the cracks.

Double the Donation's automated follow-up tool can be used to increase revenue for both Giving Days and matching gifts.

Streamlined Data Management

Effective matching gift fundraising relies on the ability to collect, track, and analyze key data points. For this reason, 360MatchPro allows organizations to view where donors are in the gift-matching process, determine percentages and totals of matching gift eligible dollars, forecast matching gift revenue for the future, and more.

This functionality provides users with real-time data that can be used to measure current success, identify areas with room for improvement, and locate the highest-value revenue opportunities going forward.Double the Donation's data management tool can be used to increase revenue for both Giving Days and matching gifts.

Top-Notch Customer Support

Any software can have a bit of a learning curve, and ensuring you have the help you need to learn the ropes effectively is of utmost importance. This is especially true when you have a huge upcoming fundraising initiative like a Giving Day.

At Double the Donation, each new client has an onboarding specialist of its own to get up and running quickly⁠—sometimes in less than 24 hours! These matching gift fundraising experts are ready to guide you through the process of getting started, provide you with tips and tools for optimal practices, and be there to answer any questions your team may have.

Interested in learning more? Get in touch with the Double the Donation team today to request a personalized demo.

4 Key Tips for Matching Gifts on Giving Days

Looking for practical and actionable steps you can take to improve your fundraising strategies regarding both Giving Days and matching gifts? You’ve come to the right place!

Here are four tried-and-true practices that we recommend for optimal success:

1. Highlight matching gifts in all Giving Day communications.

More than likely, you’re already planning your upcoming Giving Day communication plan, which will comprise a number of different marketing channels and strategies to spread the word. Be sure to incorporate matching gift information in all of them!

Remember, donors are more likely to give⁠—and to give in larger quantities⁠—if a matching gift is available. Providing additional touchpoints about matching gifts during your Giving Day can be exactly what some of your supporters need to encourage them to make their donations.

This might include email blasts, social media posts, digital newsletters, blog posts, text messages, phone calls, fundraising appeals, and more.

2. Collect employment information during the giving process.

In order to provide donors with employer-specific matching gift guidelines, you’ll first need to have a record of the companies for which individuals work. And the best⁠—and fastest⁠—way to uncover this information is by simply asking them.

Donors already provide you with a ton of information during the donation process, such as their name, contact information, payment details, and more. What more is one additional, optional question?

When you prompt your supporters to provide the name of their employer directly within your online giving form, you can store that information with each donor record to use for effective matching gift communication strategies in the future.

Then, you’ll be able to communicate to a donor not only whether their employer matches donations but whether their particular gift is eligible for the program and how soon they must submit a match request. And for companies whose matching gift request forms are available online, you can even provide the donor with the exact form they’ll need to complete!

3. Prioritize your highest-value prospective match donors.

When you automate your low and mid-level donor communications through 360MatchPro, you allow your team to retain more time and effort to put toward your particularly high-value prospective matching gifts. That might mean making a personal phone call to explain the importance of matching gifts, walking through the process of requesting a gift match, writing a personalized thank-you letter that highlights the increased influence of matching gifts, and more.

You already know the effect that a major gift can have on your institution’s Giving Day. Now, just imagine that impact being doubled when a huge donor participates in their company’s gift-matching initiative. It’s certainly worth going a few steps further to ensure these individuals are aware of the programs in place and how they can plan a role in your success.

4. Get your fundraising tools set up ASAP.

It’s not too late to get set up with the matching gift tools you need, even if your organization’s Giving Day is quickly approaching. But you certainly don’t want to wait any longer! The sooner you plan to get your Giving Day software up and running, the more time your team will have to prepare for the big event, get acquainted with the solution, and troubleshoot any issues that may arise.

The first step is to take a good look at your organization’s tech stack. If you’re lacking a matching gift software solution⁠—such as the industry-leading platform described above, 360MatchPro by Double the Donation⁠—it’s time to make that investment.

(Tip: Many organizations have reported raising several times the initial subscription cost on their Giving Days alone, providing a positive ROI sometimes within the first 24 hours of purchasing!)

Once you have your matching gift solution in hand, ensure it’s live and functioning within your online donation pages by the time your Giving Day rolls around, and you’ll be all set for success.

Final Thoughts

Giving Days and matching gifts share a lot of the same goals: to raise substantial amounts of revenue, provide donors with new and exciting ways to support their favorite causes, and equip fundraising teams with more efficient practices, to name a few. When the two fundraising components are intertwined, nonprofit and school fundraisers tend to see better results than they could have imagined.

With so many dollars flowing to organizations like yours on these special days, it would be a huge missed opportunity not to get those gifts matched when eligible. And luckily, Double the Donation is here to help!

To learn more about Giving Days and matching gift efforts, check out some of our other resources below:

Improve your giving days and matching gifts with Double the Donation.

Check out what life at Double the Donation is like as a team member.

The Ultimate Guide to Working at Double the Donation

Double the Donation’s Atlanta-based team is continuing to grow!

Our staff is made up of personable sales professionals, dedicated nonprofit onboarding specialists, brilliant software developers, devoted partnerships success experts, and more⁠—and we’re always looking to add to the bunch.

Interested in the job? We figured you might have some questions.

Learn more about what it’s like to work at Double the Donation by exploring the following topics ⁠—

As we’re hiring across a range of roles, we aim to recruit outstanding candidates who are eager to hit the ground running. If you’re thinking about joining the team, making sure we’re a good fit is of utmost importance.

Explore this guide to learn more!

Double the Donation logo

What is Double the Donation?

Double the Donation provides nonprofits with the resources to capture employment information, identify match-eligible donors, automate post-transaction follow-ups with donors, drive matches to completion, and gain actionable insights.

More than $4-7 billion in available matching gift funding is left on the table each year. Those dollars have a lot of potential to drive nonprofit missions forward, but unfortunately, they’re never claimed⁠—largely due to a lack of awareness. That’s where our tools come in!

The company was founded in 2011 when Adam Weinger, Double the Donation’s President, was working at a major bank and made donations to his university, the local Big Brothers Big Sisters organization, and LLS. By the time he realized his company had a matching gift program, it was too late to get many of those donations matched.

Discussions with multiple nonprofits revealed they all viewed matching gifts as bonus money. As a result, Double the Donation was created to help organizations proactively grow their matching gift revenue and focus more resources on their mission.

What are our company’s core values?

Our company’s values help make up the foundation of the business, and we like to bring on team members who are on the same page.

Here are some key principles that are essential to our success:

  • We aim to support a culture and environment where high performers feel challenged, are empowered, and want to work. The more our team members are inspired to and actually want to work, the more that is going to get done at the business⁠—it’s as simple as that. As such, leadership intends to do what we can to drive such attitudes with a positive working environment.
  • Indecision is the only wrong decision. If you’ve got a reasonable shot at making the right call, take action! We don’t have a lot of time to waste, especially when it comes to assisting the nonprofits we work with and the fundraising efforts that help maintain their operations. At Double the Donation, we strongly encourage team members to take the initiative and make their own decisions to keep things moving forward.
  • Prioritize best-in-class responsiveness. As a whole, our team is able to maximize productivity when we prioritize responsiveness⁠—both internally and with external clients and partners. In doing so, we’re able to do more for the business and enable the nonprofits we work with to do more for their missions as well.
  • Give back to your community. Working so closely with nonprofit causes, it’s important that our team is dedicated to doing good where we can. That’s why we give to charities, coordinate volunteer events, and more!
  • Stay open to new ideas & advocate for them, but commit 100% once a decision is made. We’re always looking for new ways to improve the business and actively encourage team members to pitch their ideas. Upon making a decision, team members are expected to commit and aid in driving forward the plan.
  • Treat clients, partners, prospects, and team members fairly & exceed their expectations. We are dedicated to building a company and a team that thrives in an inclusive and supportive workplace. That means internally with other team members, management, and leadership, and externally with clients, partners, and anyone else we come into contact with.
  • The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company. We look for team members who are willing to go the extra mile while making the business better in the meantime.

Sounds like you? Might just be the perfect match!

What does the hiring process look like?

Wondering how our hiring process works and, if you’re already in the middle of it, what your next steps will be?

Here’s a basic overview:

  1. An individual completes an online application here.
  2. The application, resume, cover letter, and other materials are screened and reviewed by a member of our team.
  3. Those chosen to move to the next level of the process will be prompted to complete a recorded video interview, along with a set of assessments.
  4. Next, an even smaller group will be invited to attend a live virtual interview over Zoom with members of our leadership team. At this stage, candidates will also be expected to complete a brief mock assignment and have an opportunity to speak with and ask questions of a team member currently in the role they are interviewing for.
  5. From there, the leadership team contacts an applicant’s provided references and makes their final decisions.
  6. A job offer will be extended to those deemed to be the best fit for the company, and candidates will have the opportunity to accept and move to onboarding.

Over the course of the hiring process, we make an effort to determine that the role and the company is the best choice for each individual. After all, we want to ensure new recruits are both productive members of the team and in a position where they can enjoy contributing.

Apply online to start working at Double the Donation.

How does new hire orientation & training work?

Once an individual receives an offer of employment⁠, what’s next? How do they go from “candidate” to “new hire” to “fully trained, productive member of the team”?

We like to ensure the process for team members being onboarded and trained is as seamless as possible⁠—which is where orientation comes in! And we have a number of tools and resources in place designed specifically to help.

For example, existing team members are eager to assist in getting new recruits up and running by providing support before, during, and after their first day on the job.

We also organize a mentorship program, where high-performing individuals volunteer to walk alongside new hires, share their expertise, and be a friendly face to answer any questions as they arise.

What kind of ongoing training is available?

We know that continual learning is one of the best ways to foster innovation and advancement, which is why training doesn’t end when an individual is “fully onboarded.”

In fact, we offer the following types of optional ongoing training for all team members to grow their knowledge at the business:

  • Scaling Up Book Club ⁠— This company-wide book club encourages team members to come together in a discussion of how the business is doing and what we can learn from the best practices provided in the book. Topics include management, obstacles to growth, core values, and team-wide objectives.
  • Manager Tools ⁠— Manager Tools is a business management podcast that dictates a lot of what we do as a company, including weekly one-on-ones and feedback provision. We come together to discuss a particular podcast episode and determine how to apply the advice at the business.
  • Food For Thoughts ⁠— Food For Thought meetings are led by individual team members who volunteer to share particular skills or practices that may be of interest to the rest of the company. Past topics have included negotiation tips, software update overviews, company roadmaps, copywriting, and more.
  • Ad Hoc Training Budget ⁠— Team members are also given an annual training budget with which they can purchase additional training materials to continue their learning on a relevant topic. This budget can be used for books, classes, certifications, e-learning courses, etc.

What do some team members have to say?

Let’s hear what a few of our team members have to say about their experience working with Double the Donation:

Hannah – Product Development and Innovation Manager

“If I had to describe Double the Donation in three words, I would choose exciting, innovative, and supportive.

Double the Donation team member headshot
I am currently working as a Product Development and Innovation Manager, which means that most of my time is spent helping our development team scope and prioritize the work that we do for our products. I also get to tackle some of the biggest, most exciting new initiatives we take on as a company!

I haven’t always been in a product role, though. In the five years that I’ve been with Double the Donation, I’ve gotten to explore and move across a number of different roles, including as a copywriter and Partnership Manager.

One of my favorite parts about the job is getting to develop and refine new skills such as communication, leadership, and business strategy. I feel as if my degree in English from Elon University has helped prepare me for my career, and I’ve continued to learn and grow through the experience offered at Double the Donation.”

Paula – Account Executive

“Fun, community, and impact are the words I’d use to describe working at Double the Donation.

Double the Donation team member headshotWorking as an Account Executive on the sales team has been an amazing experience in my first year here.

Before joining the Double the Donation team, I had been working as a Learning Coach in a 10-month AmeriCorps program for Hands on Atlanta immediately after graduating from Johns Hopkins University. I’ve long had a passion for working with nonprofit organizations, and I’ve found that I was able to continue in that way by assisting nonprofits in finding the tools they need for fundraising success.

I love knowing that we are helping drive more dollars toward charitable causes, thus having an indirect but significant impact on the organizations we partner with.”

Kyra – Nonprofit Onboarding Specialist

“I’d say Double the Donation is positive, client-focused, and inspiring.

Double the Donation team member headshotI’ve been working for Double the Donation for about six months, and I’m really loving the experience. I joined the team soon after graduating from George Mason University with a degree in Public Administration and a minor in Data Analysis.

I was drawn to the Nonprofit Onboarding Specialist role due to my background in customer service and years of nonprofit volunteer experience, and it really is the perfect fit!

My favorite part about the job is getting to interact with inspirational nonprofits around the world on a daily basis and knowing that I am able to assist them in maximizing their fundraising efforts.”

Grace – Partnership Success Specialist

“Double the Donation is dedicated, inclusive, and impactful.

Double the Donation team member headshotI joined the Double the Donation Partnerships team a little over six months ago, and I truly love my role, my colleagues, and the company I work for. I appreciate how enriching it is to work with like-minded people in the mission-driven space!

During my time at the University of Georgia studying Human Development and Communications, I volunteered and worked with local nonprofits, whose dedication and compassion I found inspiring. After graduating, I came on as a Partnership Success Specialist for Double the Donation, where I’m able to continue working with the nonprofit technology leaders that power the charitable organizations I support.

By partnering with software companies that provide online donation forms, nonprofit CRMs, social fundraising platforms, and more, I love knowing that our tools are working seamlessly together to provide a better solution for nonprofit fundraisers⁠—and in doing so, getting to make an impact on their philanthropy.”

Carson – Account Executive

“I think Double the Donation is leading, uplifting, and growing.

Double the Donation team member headshotI was hired as an Account Executive for Double the Donation around 3.5 years ago, and since then, I’ve had the opportunity to interact with thousands of nonprofits that are making an impact on the world around us.

Before joining the Double the Donation sales team, I attended Berry College, where I regularly volunteered for the Boys & Girls Club and the local Community Foundation. I’ve always been drawn to supporting mission-driven organizations, and I knew I enjoyed doing sales from previous experience selling for my school newspaper, so I figured that this AE position for a fundraising software company would be a perfect fit. And it was!

Beyond the opportunity to work with nonprofits, I also love this job and the experiences I’ve had here due to the chance to take an Account Executive position from the start, rather than go through a period of exclusive cold calling and handing off sales. It’s great to be able to go through the entire sales cycle and close deals with the organizations I interact with.”

Julia – Partnership Success Manager

“In three words, Double the Donation is genuine, creative, and invigorating.

Double the Donation team member headshotI started at Double the Donation as a Partnership Success Specialist a year and a half ago, soon after graduating from the University of Florida with a degree in public relations and sustainability studies. Since then, I’ve moved into managing the partnerships team, where I have the opportunity to guide and supervise my colleagues as we grow our partnership initiatives.

I love working in this position because every day is different from the previous one, and I get to interact with so many different people on a regular basis⁠—including colleagues, clients, software partners, and more.

Another favorite thing about the company is the way that they encourage continual learning and personal growth. Each year, every employee is provided with a stipend that can go toward team member training costs such as reading materials, online courses, and other resources. I am always able to learn something new that can help position me for successful career development!”

Jonathon – Senior Software Developer

“Interesting. Efficient. Philanthropic. That’s how I would describe the environment and the team at Double the Donation.

Double the Donation team member headshotBefore joining Double the Donation as a Senior Software Developer, where I’ve been for a little over a year, I worked for an online travel agency platform for nearly five years.

One of my favorite parts of my role is being able to make a significant impact on the nonprofit sector. When I joined the software development team, the unit grew by 50%, allowing us to do even more to develop and improve technology that’s making nonprofit fundraising more efficient.

I also love working for this company because the leadership is always driving team members to be the best they can be. Individuals are motivated to grow from the very beginning of their career journeys through optional manager training, business strategy book clubs, team member presentations, and more. It’s a very rewarding and encouraging atmosphere that has helped me grow as a person and as an employee.”

Gabi – Partnership Marketing Copywriter

“As a company, Double the Donation is welcoming, empowering, and mission-driven.

Double the Donation team member headshotThis was my first role right out of college, and I’ve loved being able to grow alongside the company in the two years that I’ve been here.

Prior to joining the team, I studied Advertising and English at Florida State University. There, I began to explore the world of nonprofit marketing through two fantastic internships. Upon graduating, I came on board with Double the Donation in a content marketing and SEO copywriting position where I get to create valuable content to aid nonprofit fundraisers in making the most of matching gifts.

One of my favorite things about my role, and the company in general, is that I have a lot of freedom to bring my own ideas to the table. Leadership is very receptive to new ideas and suggestions and is always looking for new ways to elevate the business, and I love getting to take part in that.”

Hear from even more Double the Donation team members in this quick video!

What opportunities are there for career advancement?

Double the Donation prides itself on its vast and unique opportunities for growth⁠. There is tons of room for team members to be promoted inside the constantly expanding company, and no two individuals’ paths look the same!

Let’s hear from a few current managers and how they got to where they are today:

Eman ⁠— Client Success Manager

Double the Donation team member headshot

“I’ve been with Double the Donation for the past 4 and 1/2 years and started off in general support as a customer support specialist. This is where I spent my first year, where I then transitioned to a client success specialist. After a year in that role, I was promoted to a senior client success specialist for an additional year. Now, I’m currently working as a client success manager at Double the Donation, and I’ve been in this current role for 1 and 1/2 years.

I spend most of my time each day managing teams that help onboard nonprofit clients, as well as retain accounts and expand subscriptions. I’m also involved with managing our customer support and database teams.

For me, it’s certainly been a fast pathway of growth. I’ve been the first person within the client success space at Double the Donation, and it’s been fun to be involved in a lot of the processes we still use today. I love how every day is always new, and my skill set continues to grow. At the same time, my capacity for leadership also expands.

I learn from my team and our amazing clients more and more each day. I really enjoy helping nonprofits in general, and in the core of all that Double the Donation, that remains true.

I’m very thankful for the almost five years at the company, as I’ve truly grown in areas I didn’t think were possible. A company that supports its team members continues to flourish, and that’s why Double the Donation continues to grow each year.”

 Sydney Faye ⁠— Sales Manager

Double the Donation team member headshot

“Double the Donation is a company dedicated to driving in as much match revenue for nonprofits while furthering program and research success. As a team, we’re invested in driving social impact while supporting our clients and partners alike.

I have a background in higher education fundraising and joined the Double the Donation team in 2017, starting off in a support role.

After my first year with the company, I became the first member of our outbound sales team⁠—and a year later, I became a Senior Account Executive as more sales members joined the team. Eventually, after working to build out our sales structure, I was promoted to Sales Manager, where I am now responsible for both enabling both the Account Executive and BDR (business development representative) teams.

My favorite part of the job is getting to interact with nonprofits that have impacted my family or members of my community and seeing them grow their match gift revenue.”

Michaela ⁠— Acting Client Onboarding Manager

Double the Donation team member headshot

“Right now, I am acting as the Onboarding team leader, and I am preparing to officially manage the onboarding team. I will be “on deck” for management until early next year when I will officially be up for promotion to Onboarding Manager. Formerly, I worked as an Onboarding Specialist for a little over a year and a half.

One thing I love about working at Double the Donation is how not every day is the same, and I constantly have the opportunity to learn new skills. I’ve especially liked diving into some of the more technical aspects of our products and learning from my close interactions with the DTD product team.”

Erin — Partnerships Onboarding Manager

Double the Donation team member headshot“I’ve been the official Partnerships Onboarding Manager for the past several months, though before that I spent nine months “on deck” preparing for the role. Prior to that, I worked as a Partnership Success Specialist for nearly a year and a half.

I love working at Double the Donation, and specifically engaging in the community here. From getting feedback from my fellow team members to making friends with my fellow like-minded professionals in Atlanta to creating new initiatives in a collaborative office space, DTD is a place where I can feel challenged and welcomed by my coworkers.”

How does performance management work?

Performance management can be a nerve-wracking concept for many new⁠—and existing⁠—team members. But it plays a significant role in tracking individual contributors’ success in the business and providing opportunities for improvement and growth.

At Double the Donation, we aim to reduce the anxiety surrounding performance management as much as possible in a few key ways. Here’s how it works at the business on an ongoing scale!


For one, we prioritize one-on-one meetings between directs (individual team members) and their managers on a weekly basis. During these conversations, directs are able to candidly discuss how things are going and flag any potential roadblocks to their manager.

At the same time, managers are encouraged to be continuously sharing specific pieces of feedback with their direct reports⁠—including affirming/positive and adjusting/negative feedback. This way, team members are able to run with the feedback, incorporating it into their daily operations, and nothing comes as a huge surprise come the official performance management review.


Then, twice a year, the company goes through a more formal review of each individual’s performance over the last two fiscal quarters. This process is also where conversations surrounding adjusted compensation (i.e., raises and bonuses) and growth trajectories will occur.

There are two key stages of the official performance review⁠—an individual’s self-evaluation (where they are prompted to complete a 360-degree review of their own performance, as well as that of their peers and managers) and a conversation with their manager and leadership team. Together, the team member, manager, and leadership discuss what was shared in the self-evaluation and the manager’s evaluation of their direct. This will include a combination of wins, opportunities for improvement, and other relevant items.

What is life like at Double the Donation?

Double the Donation is a small business that is quickly expanding. We currently have a team of approximately 35 team members, though that number continues to grow. In terms of what it’s like to work here, we strive to maintain a work environment that is innovative, inclusive, and cooperative. And we know how to have fun, too!

The office is located in Inman Park in the heart of Atlanta, Georgia⁠—right off the Atlanta BeltLine. This provides team members and leadership with the perfect opportunity to take walking meetings in the beautiful space or head down to Krog or Ponce Street markets for lunch. We even provide electric scooters as a convenient mode of transportation around the neighborhood!

In order to foster workplace relationships, we also organize a number of social events where team members are encouraged to attend and mingle with one another. This includes board game nights, trivia and karaoke, dinners at local restaurants, baseball games, and more.

What is DTD’s hybrid work model?

Over the last few years, Double the Donation has become one of many companies taking a hybrid approach to work. We have a physical office space in Atlanta, with team members’ time typically being divided between in-office and work-from-home days.

In the first month or so of a new hire’s tenure, they are expected to spend significant time in the office, getting acquainted with their team and manager and settling into their role at the company.

On a longer-term basis, however, individuals are typically required to work only two days a week in the office, with the rest of the days being free to work remotely as they please. During this time, most meetings will be conducted in person on required office days in order to harbor face-to-face conversations and keep everyone on the same page.

Ready to join our unique, diverse, and growing team?

Click here to view current openings.

Apply online to start working at Double the Donation.

Learn more about Double the Donation's year in review.

Double the Donation’s Year in Review: 2021

Get started with Double the Donation by the end of 2021.

If you’ve been following along for some time now, you’ll know that 2021 was a big year for us over at Double the Donation. We partnered with fantastic fundraising solutions to provide thousands of mission-driven organizations with our constantly improving tools, working alongside nonprofits as they make their impact on the world.

Over time, we are continuing to develop our company, refine our products, and expand our network of social good. Let’s walk through a recap of what the past year has brought to our team!

Product Updates & Enhancements

We’ve made a lot of significant changes to the Double the Donation platform in the last year in order to provide increased functionality and streamline matching gift processes. These are some of our most impactful advancements:

  • Focusing on 360MatchPro: We’ve phased out Double the Donation’s Legacy Plan (formerly “Premium Plan”) in order to focus exclusively on our more effective, comprehensive automation solution, 360MatchPro. Now, all organizations can make the most of their matching gift potential using first-in-class 360MatchPro matching gift automation!
  • Launching multi-channel outreach: Thanks to a Twilio integration, we’ve rolled out multi-channel donor outreach⁠! This means fundraisers can communicate via automated SMS in addition to existing email functionality, reaching donors through multiple channels and providing opportunities for additional touchpoints.
  • Publishing real-time matching gift analytics: Our real-time matching gift dashboard (available online here) provides viewers with continuously updating information on our database development. This includes total company records, number and percentage of match-eligible donor coverage, form availability, and more!
  • Adding an end-of-year email stream: The end of the year can be one of the most crucial times for nonprofit fundraisers, and our new end-of-year email streams can help make the most of matching gifts. Our new customizable pre-written email templates allow you to retroactively follow up with match-eligible donors who had given previously in the year in order to boost year-end revenue.

Here are a few of our product updates over the past year.

For information on even more Double the Donation updates and enhancements, check out our product release notes. We’re always working to provide the best solution possible for our clients!

Expanding Client Base

The Double the Donation client network continues to grow as well! In 2021, more than 1,000 new accounts were set up on our 360MatchPro platform with thousands of additional organizations using our various offerings, allowing a range of mission-driven and charitable organizations to begin maximizing employer matching gifts.

That is in addition to the 8,500+ nonprofits already using the platform, which includes all sorts of schools and universities, arts and culture organizations, health and human services groups, and tons of other 501(c)(3) organizations.

Here’s what a few of our newest clients have to say:

CityTeam logoCityTeam: “Talk about seamless integration! The set-up for connecting DTD with our CRM system AND our email platform literally happened in just a few clicks. We appreciate the prompt replies from every DTD team member. The interface is easy to use, and we began seeing the ROI in the first go-live minutes.”

– Tamara Wheeler, Vice President of Marketing & Development

Food Bank for New York City logoFood Bank For New York City: “Double the Donation is such a helpful tool to ensure we are presenting the most current matching gift opportunities to our donors both during and after the online giving experience. The platform automates so many processes we would otherwise conduct manually.”

– David Jones, Vice President for Fundraising Operations

Heifer International logoHeifer International: “Our integration with Double the Donation was so easy, and we love having a dashboard at our fingertips. This allows us to follow up with donors and ensure that their matching gifts are applied properly.”

– Bert Kimrey, Director of Community Marketing

The Salvation Army logoThe Salvation Army of the United States (Nationals): “Not only does Double the Donation make it easy for Salvation Army donors to submit their matching gifts, but their tools were easy for our team to implement and use. We have been very impressed since making the switch.”

– Dale Bannon, National Community Relations and Development Secretary

And that hardly scratches the surface of the new accounts we’ve set up in the past year! Organizations like Vanderbilt University, the University of Notre Dame, UNICEF USA, and more are continuing to expand their matching gift strategies with our tools as well.

New Partnerships & Integrations

Last year alone, Double the Donation launched more than 22 new software integrations with innovative and leading fundraising solutions. These new partners continue to build on our growing partner network, providing a seamless matching gift experience for thousands of users.

Double the Donation has integrated with more than 22 new software partners.

Double the Donation continues to expand its partner network.

Thanks to partnerships like these, our matching gift software integrates perfectly with all sorts of online donation tools, peer-to-peer fundraising platforms, nonprofit CRMs, and more.

To find out whether your favorite fundraising platform(s) integrates with Double the Donation, explore our Knowledge Base and search for the provider in question! Or, check out a complete list of our 70+ integration partners here!

Overall Matching Gift Fundraising Success

The Double the Donation database has assisted users with collecting more than $156.1 million in matching gift revenue.We love seeing our software helping nonprofits collect more in individual donations and corporate funding. Their successes are our successes⁠—and last year, we’d certainly call it a success!

In 2021 alone, charitable organizations raised more than $156.1 million in matching gift revenue using Double the Donation’s tools. Additionally, our clients boast a 54% open rate for matching gift emails, more than 2.7 times higher than the average nonprofit rate of 20%.

Not only is our solution putting more dollars toward your cause, but it’s also improving supporter relations with increased engagement opportunities and magnified donor impact. That’s what we consider a win-win.

Matching Gift Database Development

At Double the Donation, we pride ourselves on having the most comprehensive and up-to-date matching gift database solution. In order to stay on top, it’s important that our industry-leading solution continues to grow.

As of December 2021, the Double the Donation database contains the following information:

  • 24,231+ total company records
  • 26,803,317+ employees represented
  • 99.68% coverage of match-eligible donors
  • 80.96% matching gift form availability

The Double the Donation database continues to grow and become a more comprehensive resource for nonprofits.

These metrics are currently at their all-time highs, and they’re only going up from here!

The extent of our matching gift coverage directly impacts the results that our nonprofit clients see. As such, we’ve made it a priority to ensure we are continuously adding new companies and subsidiaries, providing available online match request forms, and updating information where necessary.

Double the Donation Company Growth

Double the Donation has added 8 new team members in the past year.

As our product continues to grow, so does the company behind it. In 2021, the Double the Donation staff has expanded to include nine new team members in sales, partnerships, client onboarding, and marketing roles.

Plus, we’re also working to develop our client success teams by bringing on additional customer support staff. This allows us to better cater to the organizations that use our tools and meet their needs in the most effective ways possible⁠—which is always the goal!

As you can see, it was quite the year over here. We’re so grateful for the clients, partners, and donors who worked with us to make 2021 our year. We certainly could not have done it without you.

Here’s to seeing what 2022 will bring!

Get started with Double the Donation by the end of 2021.