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Atlanta Matching Gifts

7 Major Atlanta Companies with Matching Gift Programs

While Double the Donation works with nonprofit clients across the country, the fact that we’re headquartered in Atlanta means we have a special place in our hearts for Atlanta organizations.

We’re fortunate to work with many of the leading nonprofits in Atlanta to help them raise more money from employee matching gift and volunteer grant programs. For instance, the Georgia Aquarium, Georgia Conservancy, High Museum of Art, Atlanta Botanical Gardens, Piedmont Healthcare, Atlanta Jewish Federation,  and many others all utilize Double the Donation’s service to raise more money from employee giving programs.

Statistics on Atlanta Matching Gift Companies

From a nonprofit’s standpoint, being located in a city like Atlanta is ideal for raising money from employee matching gift and volunteer grant programs. The city is home to many of the largest employers in the world, some of whom offer employee matching gift and volunteer grant programs. Here are a few statistics on Atlanta based companies and their employee giving programs which may interest you:

  • Atlanta ranks fourth, just behind New York City, Houston, and Dallas in the number of Fortune 500 companies headquartered within city boundaries.
  • Six Fortune 100 companies call Atlanta home. This includes Coca-Cola, Home Depot, United Parcel Service (UPS), Delta Air Lines, AT&T Mobility, and Newell Rubbermaid.
  • 75% of Fortune 1000 companies have employees in the Atlanta market.
  • 65% of Fortune 500 companies match donations made by their employees.
  • 40% of Fortune 500 companies offer volunteer grants for employees

Click here for more statistics on employee matching gift and volunteer grant programs.

Companies in Atlanta, GA with Matching Gift Programs

With over 75% of the Fortune 1000 companies, many of whom match employee donations, having a presence in Atlanta, there’s probably room for your nonprofit to increase fundraising from employee matching gift and volunteer grant programs. A great place to start is by looking at the largest companies based in Atlanta.

Let’s take a look at a few of the employee giving programs at some of Atlanta’s leading employers.

Coca-Cola Matching Gift LogoCoca-Cola

Coca-Cola offers a very generous employee giving program. The company offers a 2:1 match which means all employee donations are effectively tripled. Coke applies few restrictions on their matching gift program and is willing to match donations to nearly all nonprofits.

Another aspect of Coca-Cola’s program worth mentioning is that the company does a great job of promoting the programs to Coke employees. You can read more about this in one of our previous articles which covers employee matching gift participation rates at various companies across the nation.

Click here for additional details on Coke’s matching gift program.

Home Depot Matching Gift ProgramHome Depot

As one of the iconic companies based in Atlanta, Home Depot is also a generous supporter of nonprofits in the city. Similar to Coke, the company applies few restrictions on their employee matching gift program and matches donations dollar for dollar.

The company has an easy to use electronic matching gift submission process which means your donors can submit matching gift requests in a matter of minutes. If you’re interested in learning more about the typical process a donor goes through to submit a matching gift request electronically, click here to view screenshots of Home Depot’s electronic submission process.

Click here for additional details on Home Depot’s matching gift program.

IBM Matching Gift and Volunteer Grant ProgramIBM

IBM matches donations made by both employees and retirees as well as provides grants for volunteering. The matching gift ratio varies depending upon whether it’s an employee or retiree making the donation, as well as whether the nonprofits chooses to receive cash or equipment. For instance:

  • If an IBM employee makes a donation, the nonprofit can choose to receive a 1:1 cash match or a 2:1 equipment match.
  • If an IBM retiree makes a donation, the nonprofit can choose to receive either a .5:1 cash match or a 1:1 equipment match.

The company also offers a significant grant for employees and retirees who volunteer with an organization. The specific amount varies from $1,000 – $3,500 depending upon whether the organization elects to receive a cash or technology grant. Additionally, IBM offers even greater team volunteer grants when groups of IBMers volunteer together.

Click here for additional details on IBM’s matching gift program.

Delta Matching GiftsDelta Air Lines

Delta matches donations made by employees, retirees, and Board of Directors to a wide range of educational institutions including:

  • Pre-K schools
  • K-12 public and private schools
  • Colleges and universities
  • Post-graduate programs

Delta matches up to $5,000 annually per an eligible individual at a dollar for dollar rate. This is up from a 50% match on up to $2,000 annually just a few years ago.

Click here for additional details on Delta Air Lines’ matching gift program.

ATT Matching Gift LogoAT&T

AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2016, it is the seventh largest company in the U.S. by total revenue.

While AT&T doesn’t offer a “matching gift program” the company supports the organizations which employees are passionate about through its Cause Cards program.

Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.

Eligible nonprofits include:

  • Educational institutions (K-12 and higher education)
  • Arts & cultural organizations
  • Environmental organizations
  • Civic and community organizations
  • Health and human service organizations
  • And many other 501(c)3 organizations

Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Employees will be notified of the value of the Cause Card and the deadline by which they need to redeem it by making a recommendation for an AT&T Foundation grant to an eligible 501(c)(3) charity of their choice.

Click here for additional details on AT&T’s matching gift program.

United Parcel Service (UPS)UPS Matching Gift Program

We get more questions from our nonprofit clients asking us about UPS’s matching gift program than any other company. Unfortunately this confusion arises from the fact that UPS is still listed on the majority of the random lists of matching gift companies found on various websites.

We can assure you that as of 11/17/12, UPS does not offer an employee matching gift program. Our team recently reached out to the UPS Foundation for confirmation and received the following response:

The UPS Foundation formerly offered a gift matching program for educational and cultural organizations.  However, on February 20, 2009, UPS’s Board of Trustees approved the action to suspend the Gift Matching Program due to the economic climate.   At this time, there are no current plans to restart the program.

Equifax Matching Gift Programs

Equifax

Equifax matches employee donations up to $5,000 per year to nearly all 501(c)(3) organizations. While the company provided us with a copy of the paper form which employees use to submit the matching gift request, we always encourage employees to check the company intranet to ensure it’s the most up-to-date version.

Click here for additional details on Equifax’s matching gift program.

Additional Atlanta Matching Gift Companies

Hundreds of other major employers in the Atlanta area match employee donations. At the very least, we encourage your organization to share the above seven companies with everyone in your fundraising, development, and membership teams. Making sure they’re at least familiar with these large companies which will double donations made by employees can help your organization raise more money from matching gift programs.

Want to learn more? Take a tour of Double the Donation’s matching gift service.

 

Next steps:
Your organization should consider taking it a step further by providing donors and volunteers with detailed information on their company / their spouse’s employer. If you raise awareness and make it more convenient for them to submit matching gift and volunteer grant requests, you’ll see an increase in fundraising from these sources.

Take a tour of Double the Donation’s matching gift service to see if we can help your organization raise more money from these programs.

Bottom line on Matching Gift Companies in Atlanta:

Atlanta is home to many of the nation’s leading companies which will match employee donations. Make sure everyone in your organization at least has a basic familiarity with major employers in your area which double donations.

Matching Gifts Employee Engagement

The Impact of Matching Gift Programs on Employee Engagement

Philanthropy has become a core value of many American corporations. CEOs and corporate leaders see philanthropy as a major part of their commitment to society as well as a valuable benefit for their employees. It’s a way to give something back to employees and support causes that are important to them.

One of the biggest ways that corporate philanthropy manifests itself is in the  form of matching gift programs.

However, an important consideration for implementing, maintaining, or expanding a matching gift program should be its impact on employee engagement. Matching Gifts and Employee Engagement

What is Employee Engagement?

Employee engagement is typically defined as the extent to which employee commitment, both emotional and intellectual, exists relative to accomplishing the work, mission and vision of the organization.

Engaged employees work with passion and feel a strong connection to their company. Companies with high levels of engagement also see higher levels of employee retention.

Find out more about why employee engagement is so important.

Unfortunately the converse is also true. Disengaged employees feel distant from their organization and generally do not view their connection to their employers as anything more than a job.

They are less likely to commit time and effort to help the organization succeed. Studies show that disengaged employees are less productive than engaged employees.

A key driver of employee engagement has been reported to be an employee’s perception of the organization’s values. Without a positive feeling about the values of the organization, employee engagement will likely remain low.

At a time when employee engagement is on the decline and corporations are depicted as greedy and insensitive, a well-designed matching gift program can help companies show their employees that they care and have shared values. While this is not the sole driver of engagement, it is an important contributing factor.

Check out these companies that do a great job engaging employees through their corporate giving programs.

Common Themes of Effective Matching Gift Programs

  1. They are easily understood and communicated to employees.The Three Keys to Designing Effective Employee Matching Gift Programs
  2. They are easy for the corporation to administer.
  3. They are flexible enough to be utilized by employees in their desire to support nonprofits and causes of their choosing.

Check out these best practices for matching gifts!

An alternative approach is to construct the matching gift program in a way that garners and encourages support for causes that the organization chooses to champion. With this approach, corporate values are emphasized and reinforced for employees who share those values.

Conversely it can have less of a positive impact on employee engagement as it limits their choices to areas that the company values. This would be the case where a corporation focuses its matching gifts program exclusively in areas like education, for example.

Learn more about matching gift and other corporate giving programs.

Companies seeking to positively impact employee engagement should consider implementing a matching gift program that is broad in scope, easy to communicate, and demonstrates the shared values of the company and employees.

For other ways to increase employee engagement, check out these best practices.

 

Matching Gift Requests

It’s Never Too Late for Donors to Submit Matching Gift Requests

Are you just jumping on the matching gift bandwagon? Worried about having to build a program from the ground up with all new donations?

Fear not, many of your past donors are still eligible for matched gifts.

Matching gifts don’t have to be submitted immediately after the donation is made. Although, it is to your benefit to encourage your donors to make the request as soon as possible because:

  1. The farther from the donation a supporter gets, the less likely he will be to follow-up with a matched gift
  2. The sooner your nonprofit receives the extra funds, the sooner it can put those funds to good use

Matching gift deadlines vary by company, so there’s still time to promote matching gifts to donors who contributed to your organization this year.

Donors simply have to fill out and submit their employer’s matching gift request forms.

Matching gift deadlines typically fall under one of three types:

  1. Within a set number of months — A company will stipulate that it will match a gift up to, for example, 3, 6, or 12 months following the initial donation.
  2. By the end of the calendar year — This option is fairly straightforward.  Employees must submit for a match within the calendar year of the donation.
  3. By the end of the calendar year with an extended grace period — In this instance, a company will grant matched gifts through the end of the calendar year and then tack on an additional month or two for employees to submit their matching gift requests.  Standard extensions go through end of January, February, or March, but rarely go past the 31st of March.

To get a better understanding what the guidelines look like in practice, let’s look at some examples.

 

Deadline #1: Within a Set Number of Months

While most companies allow donations to be submitted far after the date a donation was made, deadlines do vary. Some major companies have much more time sensitive deadlines for their matching gift programs.

Here are four companies with matching gift submission deadlines ranging from 30 days to 365 days from the donation date:

 

Adobe

Adobe Matching GiftsAdobe offers a matching gift program wherein the company matches donations up to $10,000 per employee per year. Employees are also able to submit grant requests for $250 for every 10 hours they volunteer with a nonprofit.

The company offers an easy to use online portal for employees to submit their matching gift requests and to log their volunteer hours.

Match request deadline: All matching gift requests must be submitted by employees within one year of the donation date.

Click here for additional details on Adobe’s matching gift program.

 

DirectTV

DirectTV matches donations of up to $20,000 per DIRECTV Matching Giftsemployee per a year and provides grants of $10 per hour (max $250) volunteered by an employee. DirectTV has an easy to use online submission process for both programs.

Match request deadline: All matching gift requests must be submitted by employees within six months of the donation date.

Click here for additional details on DirecTV’s matching gift program.

 

AltriaAltria Matches Donations from Employees

Altria offers a generous matching gift program (up to 30K annually per Altria employee) as well as large volunteer grants ($500 after 25 hours of volunteering).

Match request deadline: All matching gift requests must be received by Altria’s program administrator within 90 days from the date of the gift.

Click here for additional details on Altria’s matching gift program.

 

Fannie Mae

Fannie Mae's Matching Gift Program

Fannie Mae matches employee donations up to $5,000 annually and offers grants when employees volunteer. Unfortunately some organizations miss out on this funding since they aren’t ensuring donors submit matching gift requests in a timely manner.

Match request deadline: Fannie Mae donors and volunteers must submit a matching gift request within 30 days of the date of the donation, or by December 31st of each year, whichever is sooner.

Click here for additional details on Fannie Mae’s matching gift program.

 

Deadline #2: End of Calendar Year

Many companies ask that employees submit their match requests in a timely manner but will still match donations made in a calendar year until December 31st of that year.

Here are a few examples:

Aetna

Aetna Matching Gift ProgramAetna matches donations from employees and retirees up to $5,000 per individual per year. Aetna also enables employees to allocate a $300 grant to a nonprofit after they volunteer for 20 hours in year.

Match request deadline: Employees are encouraged to submit the matching gift request as soon as possible, but have until December 31st to submit their matching gift requests.

Click here for additional details on Aetna’s matching gift program.

 

Freeport-McMoRan

Freeport McMoRan Matching GiftsFreeport-McMoRan matches donations of up to $40,000 per employee per year to a wide range of nonprofits. The first $1,000 donated is matched at a 2:1 rate. Anything above $1,000 is matched at a dollar for dollar rate.

Match request deadline: While Freeport-McMoRan encourages employees to submit matching donation requests at the time of the initial donation, employees can submit matches until Dec. 31st of the year following the date of the donation.

Click here for additional details on Freeport-McMoRan’s matching gift program.

 

Deadline #3: End of Calendar Year + Grace Period

Matching Gift Deadlines with Grace Periods

Boeing

Boeing offers a monetary match, a volunteer grant match, and a grant when employees participate in a fundraising event such as a walk or run for a cause. The deadlines for all three of Boeing’s employee giving programs are as follows:

Employee deadline: Boeing employees must submit gift match requests no later than January 31st of the year following the contribution / participation.

Nonprofit deadline: Organizations must verify the employee submission request no later than April 15th of the year following the contribution / participation.

Click here for additional details on Boeing’s matching gift program.

 

VerizonVerizon Matches Donations from Employees

Verizon matches donations up to $5,000 annually to educational institutions and up to $1,000 annually to all other nonprofits.

The Verizon Foundation also provides grants of $750 to organizations where an employee volunteers for at least 50 hours in a calendar year.

Employee deadline: Matching gift requests must be entered into the electronic matching gift system before March 31st of the year following the date of the donation.

Organization deadline: Organizations must also confirm the donation request by March 31st.

Click here for additional details on Verizon’s matching gift program.

 

Bank of America / Merrill LynchBank of America Matches Donations

Bank of America (including Merrill Lynch) matches employee donations to nearly all nonprofits. The company also provides grants when employees volunteer on a regular basis.

Employee deadline: Employees must complete an application and have the recipient organization verify the gift. This information must be received by March 31st of the year following the date of the donation.

Organization deadline: Organizations must verify donations by May 15th of the year following the date of the donation.

Click here for additional details on Bank of America’s matching gift program.

 

MeadWestvacoMeadWestVaco Match Donations

MeadWestvaco offers multiple types of employee giving programs.

MeadWestvaco matches all donations to educational institutions, provides grants when employees volunteer, and matches donations to all organizations when employees are volunteer leaders with the organization.

Employee deadline: MeadWestvaco employees must submit their portion of the matching gift request form by March 31st of the year following when the donation was made.

Organization deadline: Organizations also have until March 31st of the year following when the donation was made to verify the donation and submit the completed match request.

Click here for additional details on MeadWestvaco’s matching gift program.

San Diego Philanthropy

San Diego Matching Gift Companies | California is Home to Many Philanthropic Companies

San Diego California Companies with Matching Gift Programs

California is home to many of the country’s most socially responsible companies. Because of this, California nonprofits are well positioned to take advantage of the matching gift programs.

In previous articles, we dove into Atlanta matching gift companies and New York matching gift companies, but for this article we want to take a look at a west coast market.

Below, we explore a few companies in San Diego which match employee donations.

Companies in San Diego which offer Employee Matching Gift Programs

Matching gift and volunteer grant programs are widely offered employee benefits. In fact, 65% of Fortune 500 companies match employee donations while 40% offer volunteer grant programs.

As the 17th largest metropolitan area in the United States and home to many leading companies, San Diego nonprofits can benefit from increased revenue by focusing on employee matching gift programs.

Five San Diego companies which match employee donations:

QualcommQualcomm Matching Gift and Volunteer Grant Program

With over 10,000 employees in the San Diego area, Qualcomm is one of the largest employers in the San Diego community.

Qualcomm matches donations made by retirees and full-time employees. Annually, each Qualcomm employee can request up to $5,000 in matching gift funds. Qualcomm also provides grants worth $250 whenever an employee volunteers for at least 15 hours.

Learn more about Qualcomm’s matching gift and volunteer grant programs


Kaiser PermanenteMatching Gift and Volunteer Grant Program at Kaiser Permanente

Kaiser Permanente employs more than 7,000 individuals in the San Diego metropolitan area.

Kaiser Permanente offers a few types of employee giving programs. During KP’s annual giving campaign, the company offers a matching gift program where the company matches donations made to nearly any nonprofit. Throughout the year, Kaiser Permanente also offers a volunteer grant program which employees can apply for.

Learn more about Kaiser Permanente’s matching gift program.


Sempra Energy (San Diego Gas & Electric)Sempra Matching Gifts and Volunteer Grants

Sempra Energy employs more than 4,500 individuals making it the largest utility provider in the San Diego area.

Sempra is a strong supporter of local nonprofits and matches donations to all educational institutions (K-12 included) as well as arts & cultural organizations. San Diego Gas & Electric also provides volunteer grants of up to $1,000 per employee each year.

Learn more about San Diego Gas & Electric’s matching gift program.


LPL FinancialLPL Financial Employee and Advisor Matching Gift Program

LPL Financial offers a matching gift program for its employees and independent financial advisers. Through LPL Financial’s Invest in Others program, the company matches donations made to nearly any nonprofit organization.

Each of LPL Financial’s employees and financial advisers can request up to $500 in matching gift funds each year.

Learn more about LPL Financial’s matching gift program.


Goodrich / United Technologies (UTC)Goodrich Matching Gift Program

For years, the Goodrich Corporation has offered an employee matching gift program. In 2012, Goodrich merged with United Technologies and as part of the merger process, the companies combined their employee giving program. Beginning on January 1st, 2013, all Goodrich employees started participating in UTC’s employee matching gift and volunteer grant programs.

Goodrich / United Technologies match employee donations and offer grants when employees volunteer. Each of Goodrich / United Technologies’ employees can request up to $10,000 in matching gift funds as well as up to two $250 grants for regular volunteer service each year.

Learn more about Goodrich’s / UTC’s matching gift program.


Raise additional money from matching gift and volunteer grant programs

While the above five companies are a few of the larger employers in San Diego with matching gift programs, many other employees and their spouses work for companies which will double their donations.

If you’re a nonprofit, check out this list of select national companies which offer employee giving programs.

Matching Gift Companies

Also, we encourage you to take a tour of Double the Donation’s service to see how we help nonprofits across the country raise more money from employee giving programs.

Nonprofit Leadership Traits

Four Simple Yet Effective Ways to Increase Matching Gift Revenue in 30 Minutes or Less

Simple Ways to Raise Money From Matching Gift Programs

Are you looking to raise more money from employee matching gift programs but don’t have much time?

If you can find 30 minutes, you can make small adjustments to enhance your organization’s matching gift strategy.

Four Easy Yet Effective Ways to Increase Matching Gift Revenue

Promote matching gifts on social media

Do you maintain Facebook and Twitter accounts for your organization? If so, odds are donors and members are scrolling through past messages on a regular basis.

Take a few minutes to create a post about matching gifts. Not only will it appear on your fans’ walls today, but your matching gift post will linger on your organization’s wall forever. Here are a few sample matching gift messages you can use.

And don’t forget, if you use a service to schedule messages in the future, go ahead and create a few matching gift messages to post automatically over the coming months.

Effort: Ten minutes

View examples of how other organizations are promoting matching gifts through social media channels.


Modify your acknowledgement letters and emails to promote matching gifts

Do you send out an acknowledgement letter to donors? If so, this is a great place to promote matching gifts.

While asking donors to “check with your HR department to see if your employer will match your contribution” still places the burden of research on them, it’s better than nothing.

If you subscribe to Double the Donation’s matching gift service, make sure you’re including a link directly to your organization’s custom matching gift website. This makes it easy for your donors to access everything they need to submit their matching gift requests.

Effort: Five minutes

View additional suggestions on ways to modify the acknowledgement letter to promote matching gifts.


Add a sentence about matching gifts to your email signature

Do you ever communicate via email with individual donors or members? If so, utilize your email signature as an easy way to remind donors to submit matching gift requests.

If you subscribe to Double the Donation’s service, link directly to the custom website we maintain for your organization. Otherwise, ask donors to “please check with your company to see if they’ll match your donation.”

Effort: Five minutes

View email signatures you should consider using.


Educate colleagues about matching gift companies in your city

Send out a list of the top companies which match donations to everyone involved with fundraising in your organization. For instance, if you sell memberships, make sure your membership sales reps receive this email. You’ll be surprised to find out that some of your colleagues have never heard of employee matching gift programs.

While you’ll only be able to include a handful of companies representing a small percentage of companies in your area that will match donations, they’re a good way to raise awareness around the potential of matching gifts.

Effort: Ten minutes

View downloadable resources you can use to educate colleagues about matching gifts.


Take your matching gift efforts a step further:

Take a tour of Double the Donation’s matching gift service to see if our service would benefit your organization.

You may also want to check out a list of additional suggested ways to promote matching gifts. While many of them are more slightly time consuming than the above suggestions, they provide greater benefits and help maximize matching gift revenue. These include:

  • Matching gift newsletter articles
  • Banner ads promoting matching gifts on thank you confirmation screens
  • Incorporate matching gifts on the “Ways to Give” page
  • Include a matching gift link on your website’s navigation bar

Readers: How does your nonprofit promote matching gifts to donors and members?

Tax Deductible Donations Matching Gifts

Determining the Tax Deductible Component of Donations for Matching Gift Purposes

If your organization derives a significant amount of funding from membership programs, annual fundraising galas, or special events, you may have wondered whether those donations are eligible for corporate matching gift programs.

Well the facts are in; your organization may be leaving money on the table by not promoting matching gifts to these donors. In almost every case, the tax deductible component of nearly all cash and stock contributions are eligible to be doubled through employer matching gift programs.

Learn more about corporate matching gift programs.

Tax Deductibility for Matching Gifts

Nonprofit organizations that raise funds through events and memberships should let attendees know the dollar amount that is tax deductible for IRS income tax reporting purposes. The tax deductible amount of the donation, event ticket, or membership is also what donors should submit to their employer’s matching gift program.

The AFP (Association of Fundraising Professionals) states:

The tax-deductible or contributed portion of a ticket is the amount over and above the fair market value (FMV) of any benefits received. It is the responsibility of the organization putting on the event to determine the FMV and to inform the participants of the amount of the contributed portion.

View details on many of the largest national employers which offer matching gift programs.

Calculating the Tax Deductible Amount which can be Matched

It’s up to the nonprofit organization to determine the tax deductible amount of each contribution for tax and matching gift purposes. The first step is to determine the FMV of the benefits received.

One of the most common ways to determine this amount is to compare the benefits received by the donor to what those benefits would cost if it were not a fundraiser.

For example, let’s say you charge $1,000 for an annual Gala ticket. Included in the Gala is a performance by a well known band and a five course dinner. You may determine that the dinner would cost $50 from a local restaurant and a ticket to see the band would cost $100. In this case, the fair market value of the Gala ticket would be $15o which means the tax deductible component of the ticket would be $850.

Donors should use this fair market value, rather than the overall purchase price, on their company matching gift form.

While each organization has discretion in assessing fair market value, the key is to ensure the values you place on each benefit are reasonable. Is it reasonable for a steak and lobster dinner with salad and dessert to cost $10 at a five star restaurant?  Probably not. An appropriate method is to take a look at the menu of a local restaurant and use their pricing as guidance.

Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift purposes. The important part is that your organization is taking a fair and honest approach to estimating the FMV.

Bottom Line: Many different types of donations to your organization have a tax deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this out to your donors and asking them to submit matching gift requests for this amount.