Effectively Market Matching Gifts to Your Donors

Strategy

An individual who has already made a donation to your organization or became a member has demonstrated they’re passionate about your nonprofit. Make sure to highlight matching gifts in the acknowledgement letters and emails that get sent out.

This is a well timed opportunity to ask them to take five minutes to search for their / their spouse’s employer and submit the matching gift form.1

Suggested Text

Did you know that many corporations offer employee giving programs where they match donations to **insert organization’s name**. The tax deductible component of your membership is normally eligible to be matched as well.

Click here to access details and matching gift forms for many employers.

(And don’t forget to include one of our matching gift graphics or design your own)1

Additional Resources

Download a sample matching gift acknowledgement email for membership organizations.

Download a sample matching gift acknowledgment email for all nonprofits.