As the year winds down, nonprofits have a golden opportunity to bolster their fundraising efforts, particularly through payroll giving. This year-end period is not only a time of reflection and gratitude, but also a crucial moment for tapping into new sources of support. Payroll giving provides a steady and reliable income stream, helping organizations plan long-term initiatives while fostering a culture of philanthropy within the workplace.
In this article, we’ll explore several strategies that nonprofits can implement to enhance payroll giving at the end of the calendar year, ensuring maximum participation and a lasting impact for their cause.
As many employees are considering their charitable contributions during the holiday season, payroll giving presents an ideal way to channel their generosity in a way that is both easy and impactful. By tapping into this heightened awareness and aligning payroll giving campaigns with the spirit of giving, nonprofits can maximize their fundraising efforts while creating a lasting relationship with supporters.
Whether your nonprofit is new to payroll giving or looking to enhance an existing program, implementing the right strategies during this critical period can lead to a sustained and growing source of support throughout the year.
Educate Supporters About Payroll Giving
Many potential donors may not be aware of the existence of payroll giving programs or may not know how easy it is to participate. It’s essential for nonprofits to provide clear, easily accessible information to help demystify the process and guide employees through the setup.
Promote Through Multiple Channels
Leverage all available communication channels to educate potential donors. Use your website, email newsletters, social media platforms, and targeted outreach to ensure that donors are well-informed. Provide step-by-step guides, frequently asked questions (FAQs), and direct links to enrollment forms to simplify the process. You might also consider offering in-person or virtual informational sessions to walk employees through the process and answer any questions they may have.
Address Common Misconceptions
It’s also important to address any misconceptions employees may have about payroll giving. Some might think the process is cumbersome or may not understand how their small contributions make a difference. Combat these concerns with clear, transparent communication that explains how easy it is to sign up and how impactful each donation is.
Organize Dedicated Workplace Giving Campaigns
One of the most effective ways to drive payroll giving is to launch targeted workplace giving campaigns, particularly during the year-end period. And remember, timing is key: by aligning your dedicated workplace giving plan with Payroll Giving Month in February or national awareness days that coincide with your mission, you can amplify the campaign’s reach and effectiveness.
Host a Dedicated Payroll Giving Drive
Launching a dedicated payroll giving drive is one of the most effective ways to bring attention to this giving method and increase participation. Choose a time during the year-end period that aligns with corporate calendars or seasonal events, such as the holidays or annual company meetings. To create a buzz around the campaign, consider hosting an event (either virtual or in person) that educates employees about payroll giving, its impact, and how easy it is to sign up.
This event can also include testimonials from other employees who have already committed to payroll giving, making the campaign more relatable and authentic. Providing clear instructions on how to participate, along with dedicated resources such as enrollment forms or online portals, ensures that employees can easily get involved without confusion.
Set a Specific Goal
Setting a specific, measurable goal for your payroll giving campaign helps provide a clear target for employees to rally behind. Whether it’s a monetary target, such as raising $10,000, or a participation goal, such as enrolling 200 employees, having a defined objective motivates individuals to contribute and track progress. Publicly sharing updates on how close you are to reaching your goal can encourage friendly competition and a sense of collective achievement.
Additionally, setting goals allows you to evaluate the campaign’s success and assess areas for improvement, making it easier to plan future drives. Celebrate when you reach the target and acknowledge the collective efforts of the workplace community, reinforcing the impact their contributions have made on the nonprofit’s mission.
Develop Cohesive Messaging
Clear and compelling messaging is crucial to the success of any workplace giving campaign. It’s important to highlight not only the convenience of payroll giving but also the long-term benefits it offers. Craft messages that connect with employees on an emotional level, showing them the direct impact their contributions can have on the lives of others. Use storytelling to demonstrate how even small, regular donations add up over time and lead to meaningful change.
For example, instead of simply stating, “Give to support our cause,” you might say, “Your $10 per paycheck helps provide meals to 20 families each month.” This type of language underscores the tangible difference employees can make, encouraging participation.
Highlight Significant Tax Benefits
For many potential donors, the financial advantages of payroll giving may not be immediately clear. One of the most effective ways to incentivize participation is to communicate the tax benefits associated with payroll giving. When donations are deducted from an employee’s paycheck before tax, it reduces their taxable income for the year, which can result in tax savings.
Illustrate the Financial Impact
For example, if an employee contributes $10 per paycheck, they may only effectively be giving $8, depending on their tax bracket. This makes the benefits of payroll giving more tangible and easier for donors to understand. Provide examples or visual aids that illustrate the direct financial impact, enabling employees to see that their contributions extend further than they might realize. The clearer you make these benefits, the more likely employees are to participate.
Leverage Corporate Matching Gifts
Many companies offer matching gift programs, where they match employees’ donations to charitable organizations, often on a dollar-for-dollar basis or more. According to recent studies, 84% of donors report being more likely to donate when a match is offered, making corporate matching gifts a powerful tool to boost payroll giving.
Collaborate with Corporate Partners
To take full advantage of these programs, collaborate with corporate partners to ensure that employees are aware of the matching opportunities available. Work with HR departments to promote matching gift programs, and make sure employees know how to register their payroll donations for matching gifts. Additionally, provide tools like matching gift lookup platforms to help donors easily find out if their employer participates in these programs.
Highlight the Amplified Impact
Incorporate information about corporate matching into your messaging to demonstrate how a simple payroll gift can be doubled or even tripled. For instance, if an employee contributes $25 per paycheck, with a company match, their total contribution could become $50. This added value can motivate employees to give more, knowing that their employer is helping their donation go further.
Incentivize and Recognize Payroll Giving Donors
Recognizing and rewarding those who commit to payroll giving is a great way to foster long-term support and encourage others to get involved. People want to feel appreciated for their efforts, and showing gratitude can strengthen their relationship with your nonprofit.
Create a Culture of Appreciation
Start by expressing sincere thanks to payroll giving donors, acknowledging their contributions with personalized thank-you messages, public recognition, or exclusive rewards. You could create a “Payroll Giving Champion” spotlight in your newsletter, on your website, or through social media to showcase top contributors and inspire others to participate.
Offer Exclusive Incentives
Incentives can further encourage participation, such as offering exclusive thank-you gifts like branded merchandise, tickets to special events, or other small tokens of appreciation. Friendly workplace competitions, such as a departmental challenge to see which team can raise the most through payroll giving, can also drive engagement while fostering camaraderie and friendly rivalry.
Monitor, Evaluate, and Optimize Your Strategy
Regularly tracking the performance of your payroll giving program allows you to identify successful tactics and areas for improvement. By collecting qualitative feedback from donors and corporate partners, you can make data-informed adjustments to enhance engagement and participation.
Utilize Data Analytics
Consider implementing data analytics tools to track the performance of your payroll giving campaigns. By analyzing participation rates, donation amounts, and donor demographics, you can gain valuable insights into what resonates with your audience and where to focus your efforts in the future. Understanding donor behavior helps guide decisions and allows you to optimize your strategy for better results.
Collect Feedback
Don’t shy away from soliciting feedback from employees and donors about their experiences with payroll giving. This can provide useful information about barriers to participation or opportunities for improvement. Whether it’s through surveys, one-on-one conversations, or focus groups, gathering qualitative feedback helps you fine-tune your approach.
Adjust Strategies Based on Results
Based on the data and feedback you gather, be open to adjusting your strategies. For instance, if a particular incentive or messaging tactic is working well, consider expanding it. Conversely, if something isn’t resonating, pivot to more effective tactics. Flexibility is key to ensuring your payroll giving campaign remains relevant and engaging for your audience.
Conclusion & Next Steps
End-of-year payroll giving campaigns represent a unique opportunity for nonprofits to secure sustained support while strengthening relationships with their supporters. By developing targeted campaigns, educating donors about tax benefits, leveraging corporate matching gifts, and recognizing payroll giving donors, your nonprofit can increase participation and build a loyal donor base for years to come.
Moving forward, set specific, measurable goals for your payroll giving program and regularly review progress to ensure that you’re on track. Keep the lines of communication open with your donors and be ready to adapt your approach based on their feedback and preferences. By employing a strategic, proactive approach, you can unlock the full potential of payroll giving and make a lasting impact on your mission.
Explore Double the Donation’s Payroll Giving Tools
Ready to unlock the full potential of payroll giving for your nonprofit? Explore Double the Donation’s powerful payroll giving tools to easily identify eligible supporters and boost your fundraising efforts. Our platform helps you connect with the right donors, streamline the process, and raise more through workplace giving programs. Request a demo today and see the tools in action!
Fundraising in Turbulent Times: Diversifying Your Support
/in Fundraising Strategy, Learning Center /by Adam WeingerNonprofit fundraising can feel like an uphill battle even in the best periods, but when the economy shifts, donor behaviors change, or unforeseen global challenges arise, the pressure on nonprofits grows even heavier. That’s why diversifying your revenue streams amidst uncertain times is more than a best practice; it’s a lifeline for sustaining your mission.
Interested in learning practical strategies for building resilience, from reaching new donors to expanding corporate partnerships? In this blog, we’ll review the following:
Want to access even more powerful insights? Check out this webinar session by Double the Donation and Global Impact to continue growing your knowledge.
Understanding the Trying Fundraising Landscape
We know: it’s hard out there. Nonprofits of today are navigating a fundraising environment shaped by rapid change and mounting pressures. From federal funding shifts to broader economic uncertainty, organizations are being asked to do more with less while still delivering on their missions.
A few challenges these nonprofits face include…
Despite these challenges, the philanthropic sector continues to show resilience. In 2024, Americans gave nearly $600 billion, the second-highest total on record. Breaking it down further:
While these numbers are encouraging, they aren’t guaranteed to hold steady. Political and economic developments in the coming years may significantly reshape giving patterns, making adaptability more critical than ever.
Navigating Individual & Corporate Donor Expectations
Today’s donors (individuals, corporations, and foundations alike) are raising the bar for how nonprofits engage, communicate, and deliver impact. Meeting their expectations requires understanding what matters most to each group, then tailoring your approach to build trust and deepen support.
What Matters Most to Individual Donors
Individual giving continues to represent the largest share of philanthropic dollars, but how people choose where to give is evolving:
The overall message is clear: individuals want more than transactional giving. They’re looking for purpose-driven partnerships with nonprofits that feel aligned with their values and offer a lasting impact.
What Matters Most to Corporate Donors
Corporations remain powerful partners for nonprofits, but their giving priorities are also shifting in response to external pressures. Here’s what we’ve been seeing:
For nonprofits, understanding these shifting priorities is crucial to establishing and maintaining lasting corporate partnerships. By aligning your work with business goals, offering safe yet meaningful avenues for visibility, and demonstrating resilience in uncertain times, you position your organization as a trusted partner. Ultimately, the nonprofits that can meet corporations where they are, while staying mission-focused, will be best equipped to secure support and grow impact.
What Matters Most to Foundation Donors
Finally, foundations occupy a unique position within the philanthropic ecosystem. To successfully engage foundations, nonprofits must understand the priorities that drive these institutional donors.
The takeaway here is clear: foundation donors are seeking partners who go beyond transactional project funding. They value organizations that can demonstrate strategic vision, operational competence, and the ability to respond to evolving social needs. By aligning your proposals with these expectations, you position your nonprofit as a credible, long-term partner capable of turning foundation support into meaningful change.
Diversifying Your Support While Staying True to Your Mission
When times are uncertain, one of the strongest strategies for nonprofit resilience is diversifying funding sources. By broadening your base of support, you not only safeguard your organization against volatility but also deepen trust with stakeholders.
The key, however, is to pursue diversification in a way that strengthens (not dilutes) your mission.
Why Diversification of Funding Matters for Nonprofits
Nonprofit revenue diversification ensures the long-term viability of your organization by reducing the risks that come with overdependence on a single donor or funding source. When one stream contracts, others can help fill the gap, creating greater stability in uncertain times.
At the same time, having a mix of revenue sources builds stronger trust among partners, since funders want to know you have multiple pathways to sustain your mission. Diversification also increases your organization’s visibility, introducing your work to new audiences and expanding your reach across multiple communities. Ultimately, the more balanced your support base, the better positioned your nonprofit will be to weather challenges and continue driving impact.
Best Practices for Successful Revenue Diversification
To diversify effectively while staying grounded in your mission, consider these best practices:
By planning ahead, making the most of your network, and staying firmly rooted in your nonprofit’s mission, organizations like yours can diversify their funding in ways that foster stability and growth.
Remember: diversification is not about spreading yourself thin or chasing every opportunity. It’s about intentionally building a balanced portfolio of support that reduces risk, strengthens donor trust, and ensures your organization is equipped to thrive in any environment.
Wrapping Up & Next Steps
Turbulent times don’t have to mean stalled growth. By diversifying your support base, leaning into corporate philanthropy opportunities, and staying true to your mission, your organization can weather uncertainty and emerge even stronger.
Now is the perfect moment to evaluate your fundraising mix and identify opportunities to broaden your support base. Whether through matching gifts, volunteer grants, or payroll giving, every new pathway adds security to your mission-driven work.
End-of-Year Strategies to Grow Volunteer Grants
/in Volunteer Grant Basics /by Adam WeingerAs the year draws to a close, nonprofits have a unique opportunity to maximize their funding through volunteer grants. These programs, offered by corporations to reward employees for their volunteer time, can significantly increase your nonprofit’s resources without requiring additional fundraising effort. Unlike traditional donations, volunteer grants directly link community engagement to financial support, creating a win-win scenario: employees feel recognized for their time, and nonprofits gain critical funding to advance their mission.
In this article, we will explore actionable strategies to maximize volunteer grants during the end-of-year giving season. You’ll learn how to engage volunteers, leverage corporate social responsibility initiatives, implement effective marketing strategies, and use technology to streamline volunteer management. We’ll cover the following tips and tricks:
The holiday season and year-end planning also mean employees are reflecting on how they’ve contributed throughout the year. This period is perfect for encouraging volunteers to track their hours and submit volunteer grant requests. By strategically promoting volunteer grants during this time, nonprofits can capture new revenue, deepen engagement with supporters, and strengthen corporate relationships.
Raise Awareness Among Volunteers Leading Up to the Year’s End
Many employees remain unaware that their companies offer volunteer grant programs. Without awareness, potential funds may go unclaimed. Nonprofits play a crucial role in bridging this gap by actively educating volunteers on how their hours can translate into financial contributions for your organization.
Raising awareness starts with clear communication. Volunteers should understand that even a few hours of service can yield grant funding. For instance, an employee who volunteers 10 hours may trigger a $250 grant from their employer. Highlighting tangible outcomes like this helps volunteers see the direct value of submitting a request.
Leading strategies for driving awareness include:
Host Informational Sessions: Schedule workshops or webinars explaining how volunteer grants work. Include step-by-step instructions for logging hours and submitting requests.
Distribute Flyers or Newsletters: Use printed and digital materials to showcase success stories and benefits of volunteer grant programs.
Leverage Email Campaigns: Send periodic reminders to volunteers about upcoming deadlines and how to submit grant requests.
Beyond these strategies, consider integrating volunteer grant reminders into your onboarding process for new volunteers. Making grant awareness a standard part of engagement ensures that every supporter knows how to maximize their impact.
Tie Volunteer Grant Marketing in With Matching Gifts
Volunteer grants often work hand-in-hand with matching gift programs, which match employee donations to nonprofits. Promoting both programs simultaneously can amplify results, encourage higher engagement, and increase total giving.
A few expert-proven marketing strategies include:
Create Joint Marketing Materials: Develop brochures, flyers, or email campaigns that clearly explain both volunteer grants and matching gifts. Include step-by-step instructions and deadlines.
Share Success Stories on Social Media: Highlight volunteers who have earned grants for your organization. Emphasize the financial impact of their hours to inspire others.
Host Recognition Events: Celebrate volunteer achievements with end-of-year gatherings or virtual events, reinforcing the link between volunteer hours and grant funding.
Combining marketing efforts enables nonprofits to reach volunteers and donors through multiple touchpoints, thereby increasing the likelihood that employees will take action and submit grant requests before the end of the year.
Encourage Existing Volunteers to Complete a Batched, Annual Request
To maximize volunteer grants during the year-end season, nonprofits should encourage their existing volunteers to complete a batched, annual request from their employer. Many volunteers may not be aware of their eligibility or may forget to submit the necessary forms. By reaching out and providing clear instructions, you can ensure that no eligible hours go unreported before the end of the calendar year.
A batched request allows volunteers to submit their hours all at once for the full year, making the process more efficient for both volunteers and your nonprofit. This approach helps avoid missed deadlines and ensures maximum participation, especially since many corporate volunteer grant programs have annual submission windows that close at the end of the year.
To encourage volunteers to take action, send personalized reminders, include submission instructions, and highlight the impact of these grants. A clear communication strategy, along with a sense of urgency as deadlines approach, can significantly boost volunteer grant funding.
Utilize the Right Technology for Efficient Management
Managing volunteer hours and associated grants can become complex, especially during the year-end rush. Investing in volunteer management software streamlines tracking, ensures eligibility for grants, and reduces administrative burden.
When selecting software, nonprofits should look for:
Time Tracking Capabilities: Accurate logging of volunteer hours is critical for ensuring all eligible contributions are reported.
Integration with Corporate Volunteer Solutions: Simplify the volunteer grant process by looking for a VMS that integrates with leading corporate volunteer software like Double the Donation Volunteering.
User-Friendly Interfaces: Platforms should make it easy for volunteers to log hours and submit requests, minimizing barriers to participation.
Technology also allows nonprofits to monitor trends, identify highly engaged volunteers, and quickly generate reports for corporate partners. This data not only ensures accurate submissions but also provides insights for improving volunteer engagement strategies in the future.
Foster Strengthened Corporate Volunteer Partnerships
Strong, long-term corporate partnerships are essential to maximizing volunteer grants. Companies are more likely to provide grants to organizations they trust and with which they have a history of collaboration.
Here are a few actionable practices you can adopt:
Engage Local Businesses: Approach companies in your area to explore volunteer opportunities. Demonstrate how their employees’ volunteer hours translate into meaningful grants.
Attend Networking Events: Participate in corporate events, chamber of commerce meetings, and CSR conferences to make connections with potential partners.
Follow Up Regularly: After initial meetings, maintain communication to keep your organization top of mind and to share the impact of previous collaborations.
Partnerships can evolve beyond volunteer grants, leading to sponsorships, in-kind donations, and employee engagement programs that provide lasting support for your nonprofit.
Provide Transparency and Accountability with Volunteer Grant Funding
Trust is a critical factor in securing ongoing volunteer grant funding. Corporations and individual volunteers want to know their contributions are making a real difference. Here’s how you can use your reporting and communication efforts to help:
Provide regular Updates: Share updates on how volunteer grants are being used and the impact achieved.
Highlight Success Stories: Showcase individuals or communities directly benefiting from volunteer-supported programs.
Open Dialogue with Corporate Partners: Maintain transparent communication regarding grant outcomes and opportunities for further collaboration.
Transparency not only encourages continued support but also strengthens your nonprofit’s credibility and reputation, paving the way for future grant opportunities.
Engage Supporters Through Social Media
Social media is a powerful tool for raising awareness about volunteer grants and inspiring participation. Platforms such as Facebook, LinkedIn, and Instagram can amplify your message and showcase the impact of volunteers.
A few of our favorite social media strategies include:
Post Regular Updates: Highlight volunteer efforts, grant achievements, and upcoming opportunities.
Encourage Personal Sharing: Ask volunteers to share their experiences on personal accounts to broaden your reach.
Use Relevant Hashtags: Hashtags like #VolunteerGrant, #EmployeeEngagement, or #EndOfYearGiving can increase visibility and attract new supporters.
Not to mention, sharing creative content, such as short videos, infographics, and volunteer spotlights, can make the process engaging and encourage others to participate.
Conclusion & Next Steps
The end-of-year fundraising season provides an ideal opportunity to maximize volunteer grants, turning employees’ time and effort into tangible financial support for your organization. By raising awareness among volunteers, leveraging corporate partnerships, implementing dual marketing strategies, and using technology to streamline processes, nonprofits can significantly increase funding while deepening engagement.
With a strategic, proactive approach, your nonprofit can fully unlock the potential of volunteer grants, strengthening your organization’s impact and creating a strong foundation for the year ahead.
Boosting Revenue and Engagement with the Right Tools
To truly maximize the potential of your volunteer programs, it’s essential to leverage the right tools that simplify and automate the process. With resources like Double the Donation Volunteering, you can effortlessly connect volunteers to workplace giving opportunities, boost engagement, and increase revenue without adding more strain on your team.
Request a demo today and see our tools in action!
End-of-Year Strategies to Grow In-Kind Donations
/in In-Kind Donations /by Adam WeingerAs the year draws to a close, nonprofits are presented with a unique opportunity to maximize their fundraising efforts, particularly through in-kind donations. These non-monetary gifts can substantially support your organization, often in ways that cash donations cannot. Whether it’s office supplies, professional services, or event space, in-kind donations can enhance your nonprofit’s operations, allow you to fulfill your mission more effectively, and build stronger community relationships.
As the holiday season approaches and charitable giving reaches its peak, nonprofits must position themselves strategically to encourage and grow in-kind donations. In this article, we will explore actionable strategies to help nonprofits grow their in-kind donations during the end-of-year giving season, ensuring that your organization can continue making a meaningful impact.
The end-of-the-year season fosters a spirit of giving, and many individuals and businesses are looking for meaningful ways to contribute. In-kind donations not only offer an immediate, tangible impact, but they also provide an opportunity for nonprofits to build lasting relationships with donors who may become more deeply involved with the organization in the future.
Whether it’s through donating services, products, or expertise, in-kind contributions help reduce overhead costs, freeing up valuable financial resources that can be better directed toward mission-critical initiatives. By seizing this opportunity and focusing on strategic initiatives, nonprofits can ensure they make the most of the end-of-year giving surge, creating long-term value for their cause.
Understanding In-Kind Donations
In-kind donations are any non-cash contributions that help nonprofit organizations fulfill their missions. These donations can take many forms, including tangible goods, services, and expertise, and each can be crucial to sustaining a nonprofit’s day-to-day operations. While financial contributions are vital, in-kind donations often provide the tangible resources that nonprofit organizations need to continue their work without incurring additional expenses.
Types of In-Kind Donations
In-kind donations can vary widely, but they can generally be grouped into the following categories:
Tangible Goods: These are physical items that a nonprofit can use directly in its operations. Examples include food, clothing, office supplies, or equipment. These items can also include things like books, computers, or even medical supplies for health-related organizations.
Services: Many businesses and professionals donate their time and expertise to nonprofits, often in the form of pro bono services. These can include legal advice, accounting services, marketing and branding assistance, graphic design, or even professional photography for events.
Intangible Contributions: Some nonprofits benefit from in-kind donations that are not physical. For instance, advertising space, media coverage, event venues, or even a company’s network connections can all be incredibly valuable to a nonprofit.
Gifts of Securities: Stocks, bonds, and other types of securities can also be donated to nonprofits, and in some cases, these types of donations may be tax-advantageous for the donor.
Benefits of In-Kind Donations
Establishing a win-win situation for both donor and recipient, in-kind donations also offer several distinct advantages for nonprofits:
Cost Savings: The most immediate benefit of in-kind donations is that they help reduce the operational costs of your organization. By receiving goods and services for free, you can allocate your financial resources toward other critical areas.
Access to Expertise: In-kind donations often come in the form of professional services. These contributions provide your nonprofit with the specialized knowledge and skills that may otherwise be too costly to afford, such as legal services or strategic planning.
Stronger Community Relationships: In-kind donations often involve local businesses, individual professionals, and corporate partners. These contributions create a deeper connection between your organization and the community, as businesses and individuals who donate in-kind gifts often feel more personally invested in your mission.
The more you understand the different types of in-kind donations and their potential benefits, the better equipped you’ll be to target opportunities that align with your nonprofit’s specific needs. By identifying what goods, services, or expertise will have the most significant impact on your mission, you can more effectively reach out to potential donors and maximize the value of their contributions.
A clear understanding of in-kind donations allows you to tailor your requests and campaigns, ensuring that you receive the most relevant and impactful support.
Looking for Companies with Open Applications
In-kind donations are often available through online applications, which many nonprofits overlook. Various foundations, corporations, and community organizations regularly post opportunities for in-kind donations through application portals. These platforms allow nonprofits to apply for grants, equipment donations, or volunteer services in exchange for visibility or recognition. By actively monitoring these websites and setting up alerts for relevant opportunities, you can stay on top of new in-kind donation prospects that could greatly benefit your cause. Some online platforms even have resources dedicated to matching nonprofits with specific in-kind contributions, whether they are goods, services, or event sponsorships. The more proactive you are in searching for these opportunities, the more likely you are to uncover valuable resources for your organization.
Utilizing Digital Tools for Donor Engagement
In the digital age, creating a seamless and efficient process for accepting in-kind donations is essential for maximizing contributions. One of the most effective tools at your disposal is a digital wish list. Platforms like Amazon and other online retailers allow nonprofits to create curated wish lists of specific items needed for their programs. By providing a link to your wishlist on your website or through social media channels, you make it incredibly easy for supporters to purchase and donate exactly what you need, whether it’s office supplies, toiletries, or educational materials. This transparent approach shows donors exactly where their contributions will go and simplifies the process for them, ensuring you receive the right items at the right time.
Additionally, leveraging databases like Double the Donation can help you identify companies with active in-kind giving programs. Many corporations offer in-kind donations, such as office equipment, event space, or professional services, and may be eager to support causes aligned with their corporate values. Double the Donation’s database allows nonprofits to search for businesses that match their needs and provides details about their giving policies. By combining these two strategies—digital wish lists and targeted in-kind giving programs—you can streamline the donation process and engage a larger group of supporters while ensuring that your nonprofit receives valuable resources to help carry out its mission.
Identifying Connections From Existing Supporters
Your current supporters (whether donors, volunteers, or board members) can be excellent sources of in-kind donations. Many of them work for companies that offer in-kind contributions to charities or are connected to professionals who can donate services. By leveraging your existing relationships, you can often get your foot in the door with companies or individuals who are already invested in your cause.
Encourage your supporters to explore in-kind donation opportunities through their workplace’s corporate social responsibility (CSR) programs or internal giving campaigns. Reach out directly to individuals who may have connections to businesses that could provide in-kind donations such as office supplies, equipment, or professional services. Asking your supporters to help make these connections can lead to mutually beneficial partnerships that benefit your nonprofit and give your supporters a deeper sense of involvement and ownership in your mission.
Hosting a Year-End In-Kind Donation Drive
A great way to collect in-kind donations is by hosting a donation drive, specifically focused on collecting items that your organization needs. Whether it’s a toy drive during the holiday season, a clothing drive for those in need, or a food drive for your local shelter, these drives are a great way to rally your community around your mission. By organizing a collection event, you provide a tangible way for individuals to contribute to your cause without needing to make a monetary donation. You can promote these drives through social media, email newsletters, and community partners to ensure maximum participation. Consider setting up donation bins in local businesses, schools, or other community gathering spots to make donating easier for people. Not only do these drives provide essential resources, but they also build awareness for your organization and foster a spirit of giving within your community.
Sharing Impactful Stories
One of the most effective ways to encourage in-kind donations is by demonstrating how these donations directly impact the people your nonprofit serves. When potential donors see the tangible effects of their contributions, they are more likely to donate.
Share compelling stories of individuals who have benefited from the in-kind donations your nonprofit has received. This could be in the form of written testimonials, videos, or social media posts. For instance, showcasing how a donated car or office supplies helped an organization run its programs more efficiently can inspire others to contribute similar items. By focusing on the direct impact of these donations, you humanize the giving experience and create a deeper connection with your audience.
Engaging with Social Media Influencers
Social media influencers have the power to reach thousands or even millions of people in a short time. Partnering with influencers who align with your nonprofit’s mission can greatly amplify your in-kind donation efforts, especially during the busy end-of-year period.
Identify influencers whose values and mission align with your nonprofit’s and collaborate with them to promote in-kind donation opportunities. Influencers can help spread the word about your campaigns, encouraging their followers to donate items or services. Collaborating with influencers who have a strong presence in your cause area (whether it’s education, health, or the environment) can bring your message to a much broader audience.
Focusing on Sustainability Efforts
Today’s donors increasingly want to support organizations that demonstrate a commitment to sustainability. Highlighting your nonprofit’s sustainable practices and showing how in-kind donations fit into these efforts can attract a new generation of environmentally-conscious donors.
If your nonprofit has adopted green initiatives, showcase these efforts in your campaigns. For example, if you’re collecting food for a shelter, you might emphasize how you are working to reduce waste by accepting perishable goods that would otherwise go to landfills. Or, if you’re collecting office supplies, you could stress your efforts to reduce paper waste or promote recycling initiatives. Highlighting these sustainable practices not only appeals to environmentally conscious donors but also shows that your nonprofit is committed to a more sustainable future.
Conclusion
By implementing these end-of-year strategies, nonprofits can effectively grow in-kind donations and enhance their overall fundraising efforts. From leveraging corporate matching gift programs to sharing impactful stories, each strategy plays a vital role in maximizing the potential of in-kind contributions. As you approach the end of the year, take the time to assess your organization’s needs and align your strategies accordingly. Every contribution, no matter the size, brings your mission closer than ever.
Simplify Your In-Kind Donation Strategy with Double the Donation
Maximizing the potential of in-kind donations doesn’t have to be overwhelming. With Double the Donation, you can easily navigate the world of corporate sponsorships and in-kind contributions. Our comprehensive database helps you identify companies eager to support your cause through in-kind gifts, sponsorships, and corporate grants. Let us assist you in building meaningful, lasting partnerships that will enhance your nonprofit’s impact. Ready to transform your in-kind donation strategy? Request a demo today and see how we can help you make a difference.
End-of-Year Strategies to Grow Payroll Giving
/in Payroll Giving /by Adam WeingerAs the year winds down, nonprofits have a golden opportunity to bolster their fundraising efforts, particularly through payroll giving. This year-end period is not only a time of reflection and gratitude, but also a crucial moment for tapping into new sources of support. Payroll giving provides a steady and reliable income stream, helping organizations plan long-term initiatives while fostering a culture of philanthropy within the workplace.
In this article, we’ll explore several strategies that nonprofits can implement to enhance payroll giving at the end of the calendar year, ensuring maximum participation and a lasting impact for their cause.
As many employees are considering their charitable contributions during the holiday season, payroll giving presents an ideal way to channel their generosity in a way that is both easy and impactful. By tapping into this heightened awareness and aligning payroll giving campaigns with the spirit of giving, nonprofits can maximize their fundraising efforts while creating a lasting relationship with supporters.
Whether your nonprofit is new to payroll giving or looking to enhance an existing program, implementing the right strategies during this critical period can lead to a sustained and growing source of support throughout the year.
Educate Supporters About Payroll Giving
Many potential donors may not be aware of the existence of payroll giving programs or may not know how easy it is to participate. It’s essential for nonprofits to provide clear, easily accessible information to help demystify the process and guide employees through the setup.
Promote Through Multiple Channels
Leverage all available communication channels to educate potential donors. Use your website, email newsletters, social media platforms, and targeted outreach to ensure that donors are well-informed. Provide step-by-step guides, frequently asked questions (FAQs), and direct links to enrollment forms to simplify the process. You might also consider offering in-person or virtual informational sessions to walk employees through the process and answer any questions they may have.
Address Common Misconceptions
It’s also important to address any misconceptions employees may have about payroll giving. Some might think the process is cumbersome or may not understand how their small contributions make a difference. Combat these concerns with clear, transparent communication that explains how easy it is to sign up and how impactful each donation is.
Organize Dedicated Workplace Giving Campaigns
One of the most effective ways to drive payroll giving is to launch targeted workplace giving campaigns, particularly during the year-end period. And remember, timing is key: by aligning your dedicated workplace giving plan with Payroll Giving Month in February or national awareness days that coincide with your mission, you can amplify the campaign’s reach and effectiveness.
Host a Dedicated Payroll Giving Drive
Launching a dedicated payroll giving drive is one of the most effective ways to bring attention to this giving method and increase participation. Choose a time during the year-end period that aligns with corporate calendars or seasonal events, such as the holidays or annual company meetings. To create a buzz around the campaign, consider hosting an event (either virtual or in person) that educates employees about payroll giving, its impact, and how easy it is to sign up.
This event can also include testimonials from other employees who have already committed to payroll giving, making the campaign more relatable and authentic. Providing clear instructions on how to participate, along with dedicated resources such as enrollment forms or online portals, ensures that employees can easily get involved without confusion.
Set a Specific Goal
Setting a specific, measurable goal for your payroll giving campaign helps provide a clear target for employees to rally behind. Whether it’s a monetary target, such as raising $10,000, or a participation goal, such as enrolling 200 employees, having a defined objective motivates individuals to contribute and track progress. Publicly sharing updates on how close you are to reaching your goal can encourage friendly competition and a sense of collective achievement.
Additionally, setting goals allows you to evaluate the campaign’s success and assess areas for improvement, making it easier to plan future drives. Celebrate when you reach the target and acknowledge the collective efforts of the workplace community, reinforcing the impact their contributions have made on the nonprofit’s mission.
Develop Cohesive Messaging
Clear and compelling messaging is crucial to the success of any workplace giving campaign. It’s important to highlight not only the convenience of payroll giving but also the long-term benefits it offers. Craft messages that connect with employees on an emotional level, showing them the direct impact their contributions can have on the lives of others. Use storytelling to demonstrate how even small, regular donations add up over time and lead to meaningful change.
For example, instead of simply stating, “Give to support our cause,” you might say, “Your $10 per paycheck helps provide meals to 20 families each month.” This type of language underscores the tangible difference employees can make, encouraging participation.
Highlight Significant Tax Benefits
For many potential donors, the financial advantages of payroll giving may not be immediately clear. One of the most effective ways to incentivize participation is to communicate the tax benefits associated with payroll giving. When donations are deducted from an employee’s paycheck before tax, it reduces their taxable income for the year, which can result in tax savings.
Illustrate the Financial Impact
For example, if an employee contributes $10 per paycheck, they may only effectively be giving $8, depending on their tax bracket. This makes the benefits of payroll giving more tangible and easier for donors to understand. Provide examples or visual aids that illustrate the direct financial impact, enabling employees to see that their contributions extend further than they might realize. The clearer you make these benefits, the more likely employees are to participate.
Leverage Corporate Matching Gifts
Many companies offer matching gift programs, where they match employees’ donations to charitable organizations, often on a dollar-for-dollar basis or more. According to recent studies, 84% of donors report being more likely to donate when a match is offered, making corporate matching gifts a powerful tool to boost payroll giving.
Collaborate with Corporate Partners
To take full advantage of these programs, collaborate with corporate partners to ensure that employees are aware of the matching opportunities available. Work with HR departments to promote matching gift programs, and make sure employees know how to register their payroll donations for matching gifts. Additionally, provide tools like matching gift lookup platforms to help donors easily find out if their employer participates in these programs.
Highlight the Amplified Impact
Incorporate information about corporate matching into your messaging to demonstrate how a simple payroll gift can be doubled or even tripled. For instance, if an employee contributes $25 per paycheck, with a company match, their total contribution could become $50. This added value can motivate employees to give more, knowing that their employer is helping their donation go further.
Incentivize and Recognize Payroll Giving Donors
Recognizing and rewarding those who commit to payroll giving is a great way to foster long-term support and encourage others to get involved. People want to feel appreciated for their efforts, and showing gratitude can strengthen their relationship with your nonprofit.
Create a Culture of Appreciation
Start by expressing sincere thanks to payroll giving donors, acknowledging their contributions with personalized thank-you messages, public recognition, or exclusive rewards. You could create a “Payroll Giving Champion” spotlight in your newsletter, on your website, or through social media to showcase top contributors and inspire others to participate.
Offer Exclusive Incentives
Incentives can further encourage participation, such as offering exclusive thank-you gifts like branded merchandise, tickets to special events, or other small tokens of appreciation. Friendly workplace competitions, such as a departmental challenge to see which team can raise the most through payroll giving, can also drive engagement while fostering camaraderie and friendly rivalry.
Monitor, Evaluate, and Optimize Your Strategy
Regularly tracking the performance of your payroll giving program allows you to identify successful tactics and areas for improvement. By collecting qualitative feedback from donors and corporate partners, you can make data-informed adjustments to enhance engagement and participation.
Utilize Data Analytics
Consider implementing data analytics tools to track the performance of your payroll giving campaigns. By analyzing participation rates, donation amounts, and donor demographics, you can gain valuable insights into what resonates with your audience and where to focus your efforts in the future. Understanding donor behavior helps guide decisions and allows you to optimize your strategy for better results.
Collect Feedback
Don’t shy away from soliciting feedback from employees and donors about their experiences with payroll giving. This can provide useful information about barriers to participation or opportunities for improvement. Whether it’s through surveys, one-on-one conversations, or focus groups, gathering qualitative feedback helps you fine-tune your approach.
Adjust Strategies Based on Results
Based on the data and feedback you gather, be open to adjusting your strategies. For instance, if a particular incentive or messaging tactic is working well, consider expanding it. Conversely, if something isn’t resonating, pivot to more effective tactics. Flexibility is key to ensuring your payroll giving campaign remains relevant and engaging for your audience.
Conclusion & Next Steps
End-of-year payroll giving campaigns represent a unique opportunity for nonprofits to secure sustained support while strengthening relationships with their supporters. By developing targeted campaigns, educating donors about tax benefits, leveraging corporate matching gifts, and recognizing payroll giving donors, your nonprofit can increase participation and build a loyal donor base for years to come.
Moving forward, set specific, measurable goals for your payroll giving program and regularly review progress to ensure that you’re on track. Keep the lines of communication open with your donors and be ready to adapt your approach based on their feedback and preferences. By employing a strategic, proactive approach, you can unlock the full potential of payroll giving and make a lasting impact on your mission.
Explore Double the Donation’s Payroll Giving Tools
Ready to unlock the full potential of payroll giving for your nonprofit? Explore Double the Donation’s powerful payroll giving tools to easily identify eligible supporters and boost your fundraising efforts. Our platform helps you connect with the right donors, streamline the process, and raise more through workplace giving programs. Request a demo today and see the tools in action!
How to Find Companies That Match Payroll Donations
/in Payroll Giving, Matching Gift Companies /by Adam WeingerPayroll donation matching programs have become a valuable tool for employees looking to enhance their charitable contributions. With the help of these kinds of initiatives, employees can significantly amplify their financial support for causes they care about. Simultaneously, employers have the unique opportunity to foster a culture of giving within their workforce, showcasing their commitment to social responsibility.
This guide explores everything you need to know about payroll donation matching programs: how they work, the benefits they offer, and actionable steps you can take to make the most of them. We’ll walk you through how to find companies with matching gift programs, how to maximize the impact of your incoming contributions, and how you can take full advantage of your supporters’ employers’ payroll matching policies.
For nonprofits, working with businesses that match payroll donations offers a unique opportunity to boost funding, increase donor engagement, and enhance community relationships. Whether you’re looking to attract new donors or maximize the impact of existing supporters, payroll donation matching can be a game-changer for your fundraising efforts. Let’s begin with the basics.
Understanding Payroll Donations
Payroll donations refer to the automatic deduction of a portion of an employee’s salary for charitable contributions. Rather than making one-time donations from a personal bank account or writing checks, employees can set up recurring contributions directly from their paychecks. This method offers simplicity and convenience, ensuring that contributions are made regularly, without requiring employees to take additional steps each time. Payroll donations are generally modest, making them manageable for employees while providing a consistent source of funding for nonprofit organizations.
One of the standout features of payroll donations is that they are typically aligned with corporate social responsibility initiatives. As employees commit a portion of their earnings to charity, their companies may encourage this generosity by matching the donations, effectively doubling or even tripling the impact of each contribution. This can turn a small donation into a significant gift for the nonprofit organization, increasing its ability to fund projects, support its mission, and reach more individuals in need.
What Are Payroll Donation Matching Programs?
Payroll donation matching programs are initiatives implemented by employers where they match the donations made by employees to nonprofit organizations. The match typically occurs on a dollar-for-dollar basis, but some employers offer more generous matching, such as 2:1 or 3:1 ratios. In such programs, employees can choose a nonprofit organization that aligns with their values, make regular payroll contributions, and then submit a request to have their employer match their donation.
The employer’s match is typically subject to a few restrictions, including maximum match limits per employee per year. These limits can vary, with some employers matching donations up to a few thousand dollars annually, while others may have more modest ceilings. Additionally, employers may have a database of eligible charities to choose from, or they might allow employees to contribute to any recognized 501(c)(3) organization.
While employees (and their favorite nonprofits) benefit from the matching aspect, the employer also gains significant advantages from offering such programs. These benefits include enhanced employee morale, stronger engagement, and an improved public image as a socially responsible company. It’s a win-win situation that promotes both corporate philanthropy and individual employee participation.
Benefits of Matching Payroll Gifts
Participating in payroll donation matching programs offers numerous benefits for both employees and nonprofits. Understanding these advantages can motivate employees to engage in these programs actively.
For Employees
Employees who participate in payroll matching gift programs can enjoy:
Increased Impact: By having their donation matched, employees can maximize their financial contribution to charitable causes. For instance, if an employee donates $50, and the company matches it, their total contribution becomes $100—doubling the impact of their giving. This can make a significant difference to the nonprofit that is receiving the donation, as even small contributions become much more substantial.
Tax Benefits: Donations made to eligible nonprofit organizations may be tax-deductible, which can provide financial advantages for the employee. As a result, employees might be able to reduce their taxable income and lower their tax bill, in addition to receiving the employer’s match.
Community Engagement: Contributing to causes that align with an employee’s values fosters a sense of connection to the larger community. It can create a sense of fulfillment and pride, knowing that their efforts are helping a cause they care about. This enhances overall well-being and strengthens the bond between the employee, their company, and the communities they serve.
Corporate Alignment: Many employees take pride in working for a company that supports causes they believe in. Participating in matching programs can deepen their connection to their workplace and create a shared sense of purpose among coworkers. It can also help employees feel that they are making a positive difference in society, which contributes to higher job satisfaction and loyalty.
For Nonprofits
Nonprofits benefit from payroll giving and matching gift programs in several ways:
Increased Funding: Matching gifts directly increase the funds raised for nonprofit organizations. A matching donation program amplifies the contributions of employees, enabling organizations to stretch their budgets further and reach more people. This additional funding may allow nonprofits to expand their services, fund more research, or provide more resources to those in need.
Stronger Relationships: When a nonprofit engages with a corporate partner to promote matching gifts, it can open doors for long-term partnerships. Nonprofits may gain access to more resources, including volunteer hours, event sponsorship, or increased visibility, all of which benefit their operations.
Enhanced Visibility: For smaller or lesser-known nonprofits, partnering with a well-known employer can increase exposure. This exposure can attract new donors, volunteers, and partners, while also boosting the credibility and reputation of the organization.
Payroll donation matching programs provide a win-win scenario for both employees and nonprofits. Encouraging participation in payroll donation matching can be a key strategy for nonprofits looking to expand their reach and make a more meaningful difference.
How to Find Companies That Match Payroll Donations
For nonprofits, finding companies that offer payroll donation matching programs can significantly enhance fundraising efforts and provide a valuable source of support. However, identifying these companies and forming relationships with them requires a proactive approach.
Here are several strategies nonprofits can implement to connect with companies that match payroll donations and maximize their impact.
1. Look Through Your Existing Records
Start by reviewing your organization’s donor records to see if any of your current or past supporters have had their payroll donations matched. If a donor has previously had their contribution matched by their employer, it’s highly likely that other employees within the same company are also eligible for payroll donation matching.
This approach allows you to identify companies where employees are already actively engaged in charitable giving. By tracking these companies, nonprofits can proactively reach out to encourage other employees within the same organization to take advantage of matching gifts. Additionally, your nonprofit can use this information to send targeted communications, making it easy for donors to find out about matching opportunities and take action.
2. Utilize Matching Gift + Payroll Giving Databases
Matching gift and payroll giving databases are invaluable resources for nonprofits looking to identify companies that match payroll donations. Platforms like Double the Donation provide extensive databases with detailed information about thousands of companies’ matching gift and payroll giving programs. These resources also include specific guidelines about how matching gifts work, including eligibility criteria, matching gift ratios, donation limits, and links to direct portals where employees can submit their matching gift requests.
By leveraging these platforms, nonprofits can quickly identify potential corporate partners, saving time and effort in researching individual companies. Additionally, these tools often allow nonprofits to embed matching gift search tools on their websites, making it easier for donors to check their employer’s eligibility and get involved.
3. Research Corporate Giving Policies Manually
Another way to find companies that offer payroll donation matching is to directly research corporate giving policies. Many corporations outline their charitable giving programs, including payroll donation matching and matching gift options, on their websites under sections like “Corporate Social Responsibility” or “Employee Benefits.” Nonprofits should review these policies to ensure that the companies they’re targeting not only offer payroll donation matching but also have specific guidelines about eligibility and participation.
Additionally, some companies may restrict the types of nonprofits they support or have specific procedures for requesting a match. By thoroughly researching these policies, nonprofits can tailor their outreach efforts, ensuring they are contacting the right companies and have the necessary information to facilitate the matching process for their donors.
4. Look for Compiled Lists of Participating Employers
One final strategy for identifying companies that match payroll donations is to refer to pre-established lists of participating employers. For example, you may find that online sites maintain sizable lists that detail which companies offer matching gift programs, including payroll giving opportunities. Still, it’s important to recognize that these lists (such as this one from Double the Donation) are often just the tip of the iceberg.
Maximizing Your Impact
Once you’ve identified companies with matching gift programs, the next step is to ensure that your contributions are as impactful as possible. Here are a few strategies to help you maximize your donations:
1. Understand the Guidelines
Each company will have its own set of rules governing donation matches. Familiarize yourself with these guidelines to ensure that your donations qualify. These may include eligibility requirements, donation thresholds, and submission deadlines. Understanding these parameters will help you avoid missing out on potential matches.
2. Keep Records
It’s essential to keep accurate records of both your donations and your employer’s match submissions. Documenting this information will help you track the total value of your contributions, assist in claiming tax deductions, and ensure that you’re submitting everything required for the match.
3. Stay Informed
Program rules and limits can change over time, so be proactive in staying informed about any updates to your company’s matching gift policies. By regularly checking in with HR or the company’s employee benefits portal, you can be sure you’re always in the loop.
Conclusion
Finding companies that offer payroll donation matching programs requires a strategic, proactive approach from nonprofits. By leveraging donor relationships, building connections with corporate social responsibility teams, utilizing online tools, and more, nonprofits can significantly increase the number of payroll giving matching gift opportunities available to their supporters. By actively seeking out and cultivating these partnerships, nonprofits can amplify their fundraising efforts, boost engagement, and strengthen their relationships with both donors and corporate partners.
Discover Double the Donation’s Payroll Giving and Matching Gift Tools
Maximize your nonprofit’s fundraising potential with Double the Donation’s combined payroll giving and matching gift tools. Easily identify eligible supporters for both programs and increase participation across the board. Our platform streamlines the process, helping you connect with donors, amplify contributions, and raise more for your cause. Request a demo today and see the tools in action.
5 Reasons to Attend the Workplace Fundraising + Volunteering Summit
/in Press Releases, News, About Double the Donation /by Adam WeingerWith the recent Giving USA report indicating corporate giving is up by 9.1%, it’s critical for your nonprofit to develop strategies for tapping into this revenue. Whether you’re looking to enhance your matching gift programs, build stronger business partnerships, or develop more effective corporate volunteering strategies, there’s one event you can’t afford to miss: Double the Donation’s Workplace Fundraising + Volunteering Summit.
And don’t just take our word for it, either. Here’s what a few leading nonprofits have had to say about past Summits:
Below are the top 5 reasons you should attend this year’s upcoming summit, taking place October 29th-30th, 2025.
Reason #1: It’s FREE.
The first reason to attend the Workplace Fundraising + Volunteering Summit is simple: it’s completely free. That’s right: no registration fees, no hidden costs. In the nonprofit sector, where every dollar counts, having access to an event like this at no cost is a huge advantage.
By attending this summit, you’ll receive high-quality, valuable content without the financial burden. Plus, you’ll get to participate in engaging sessions, watch live demos, and take part in interactive discussions, all free of charge. Registrants can even access session recordings, too, to get back, watch, and share insights whenever they’d like, so they can implement best practices all year-round.
There’s no better opportunity to access expert knowledge and industry insights at no cost, making this summit an incredibly accessible resource for nonprofit organizations of all sizes.
Reason #2: It’s virtual.
Another significant benefit of the Workplace Fundraising + Volunteering Summit is that it’s entirely virtual. This means you can attend from anywhere, whether you’re in the office, working remotely, or at home, without worrying about travel expenses, time constraints, or other logistics. Virtual events allow you to enjoy all the content from the summit from the comfort of your own space, making it easier to integrate into your busy schedule.
The virtual format of the summit also means that you have access to content on demand. You can attend live sessions, or if you can’t make them, you can catch up with recorded sessions at a later time. This flexibility allows you to absorb the material at your own pace, revisit key insights, and apply them directly to your workplace fundraising initiatives.
Reason #3: Network with other fundraising + corporate peers.
The Workplace Fundraising + Volunteering Summit isn’t just about listening to experts; it’s also about connecting with others in the nonprofit and corporate sectors. One of the greatest benefits of attending this summit is the opportunity to network with over 3,000 nonprofit professionals, corporate leaders, and industry experts who face similar challenges and seek the same solutions.
Networking with others in the field (along with potential corporate partners) can help you develop relationships that extend far beyond the summit itself, offering opportunities for ongoing learning and collaboration well after the event ends.
By engaging with experts from a variety of disciplines, you’ll gain a comprehensive perspective on corporate giving. For instance, hearing from nonprofit thought leaders like Karen Bergin, Senior Director of Employee Engagement at Microsoft, will give you an inside look at how corporate strategies can directly impact community engagement and crisis response. Similarly, Stacy Devivo, Assistant Director at Lehigh University, and Jessica Otto Guay, Fundraising Associate at Pan-Mass Challenge, will offer insights into leveraging corporate partnerships for fundraising success.
Reason #4: Learn how to boost your organization’s workplace revenue.
If you’re looking to boost your nonprofit’s revenue through workplace fundraising, the summit is the place to be. After all, workplace giving programs are some of the most effective ways to generate significant revenue for nonprofits. This summit will provide you with proven strategies to maximize these programs and increase the funds flowing to your organization by…
By attending the summit, you’ll gain a clear roadmap for boosting workplace revenue through strategic fundraising initiatives. Whether you’re just getting started or looking to refine your current programs, the insights you’ll gather will empower you to increase your impact and elevate your organization’s revenue streams.
Reason #5: Stay up-to-date with the latest trends in workplace giving.
Workplace giving is constantly evolving, and it’s crucial for nonprofits to stay up-to-date on the latest trends and happenings in the sector. By attending the Workplace Fundraising + Volunteering Summit, you’ll gain insights into the most current and emerging trends in workplace giving, fundraising, and volunteering.
Staying informed about these trends will help you stay ahead of the curve and position your nonprofit for success in the ever-changing landscape of workplace-based fundraising.
Wrapping Up
The upcoming summit event is the ultimate resource for nonprofits looking to enhance their workplace giving programs. Whether you’re aiming to increase workplace revenue, streamline your operations, or engage donors more effectively, this experience offers everything you need to take your fundraising efforts to the next level. With access to expert insights, valuable tools, and exclusive networking opportunities, you’ll leave equipped to drive long-term success for your nonprofit’s workplace fundraising initiatives.
About the Host:
Double the Donation is a leader in providing comprehensive workplace giving solutions, helping nonprofits streamline and enhance their fundraising efforts. With a powerful platform designed to automate key aspects of workplace giving, Double the Donation enables organizations to focus less on administrative tasks and more on what truly matters: engaging with supporters and growing their programs.
Whether you’re looking to streamline your processes, boost engagement, or track workplace donations seamlessly, Double the Donation’s comprehensive platform offers the resources and technology to take your workplace giving programs to the next level.
Simplifying Fundraising: SchoolAuction Now Features Double the Donation’s Sponsorship Directory
/in Press Releases, Company Updates /by Adam WeingerDouble the Donation and SchoolAuction are excited to announce their partnership that brings Double the Donation’s Sponsorship Directory to SchoolAuction users. With this integration, fundraisers can now tap into corporate grants and in-kind donation opportunities, all within their event management platform. Users may now find all the information they need right where they organize their events. Eliminate the trouble of switching between tabs or browsing the web for the most recent information!
SchoolAuction clients now have access to Double the Donation’s directory to help their search for ways to elevate their events through corporate grants and in-kind donations. To learn more about the integration, refer to our integration guide.
Thanks to this integration, fundraisers can conveniently navigate through Double the Donation’s industry-leading database for a comprehensive list of in-kind donations and grant opportunities. Users can easily click through to the next steps and check program details. By using Double the Donation’s directory, SchoolAuction users can make sure they are ready for their next fundraising event by staying up to date on the most recent program updates and corporate funding sources.
“Corporate sponsorships are on the rise, and we’re thrilled to help SchoolAuction clients tap into this potential,” says Adam Weinger, President of Double the Donation. “By connecting users directly to workplace giving opportunities through their fundraising platform, this integration makes it easier than ever for schools to access corporate grants and in-kind donations—resources that are often overlooked but can have a big impact on fundraising success.”
Ready to raise more from corporate giving? Visit Double the Donation today and explore other workplace giving opportunities!
About SchoolAuction: SchoolAuction.net is a service of Northworld LLC, an independent software company based in Portland, OR. The founders (who still run the company) began building their software in 2004 for the annual gala auction at their children’s elementary school. From those humble beginnings, they’ve grown to help thousands of schools and nonprofit organizations worldwide raise hundreds of millions of dollars.
About Double the Donation: Increase your event fundraising with Double the Donation’s industry-leading solution. The platform equips nonprofits and educational institutions with valuable tools to uncover workplace giving opportunities. Double the Donation’s Sponsorship Directory seamlessly integrates with event and auction platforms, simplifying the search for in-kind donations and corporate grant programs. With Double the Donation, finding these resources has never been easier.
Track + Grow Corporate Giving: In-Kind, Cash Contributions
/in Learning Center, In-Kind Donations, Corporate Sponsorships /by Adam WeingerEvery nonprofit leader dreams of sustainable funding, and corporate philanthropy remains one of the most powerful yet underutilized tools to make that dream a reality. Whether it’s a company donating a generous check or offering free products and services for your next event, corporate contributions help power your programs, support your staff, and elevate your mission in new ways.
But here’s the catch: securing a corporate gift is only the beginning. To truly grow this revenue stream, you need to track what’s working, nurture your relationships, and build a strategy that turns one-time donations into lasting partnerships.
In this guide, we’ll explore how to successfully manage and expand your corporate giving pipeline (including both cash and in-kind contributions) and share tools and techniques to help you find new opportunities.
But First…Here’s Why Corporate Giving Matters Now More Than Ever
Corporate giving continues to be a key driver of nonprofit success. In fact, according to Giving USA, corporations gave over $44 billion to U.S. charities in 2024, encompassing both monetary gifts and in-kind donations.
Why does this matter for your organization? Because companies are actively looking for ways to invest in causes that align with their values—and when you position your nonprofit as a strategic partner, you’re more likely to be on the receiving end of that generosity.
Corporate giving can help your organization:
In short, cultivating corporate gifts—both in-kind and financial—is a strategic move for nonprofits that want to grow sustainably and create long-term impact.
The Two Pillars of Corporate Giving: Cash + In-Kind
Corporate support comes in two primary forms, and each offers unique value to your organization. Understanding the difference helps you target and tailor your outreach more effectively.
Cash Contributions
These include direct monetary donations such as:
Cash gifts offer the flexibility to fund what matters most to your organization, whether that’s staffing, new initiatives, or capacity building.
In-Kind Contributions
These are non-monetary gifts that provide direct value. Examples include:
In-kind donations help you stretch your budget and access resources that might otherwise be out of reach.
Many companies offer both types of giving—and may even have existing programs that your organization can tap into with the right approach.
How to Track Corporate Contributions Strategically
One of the most common mistakes nonprofits make is failing to track corporate gifts effectively. Without a clear system in place, it’s easy to lose momentum, miss follow-ups, or overlook great opportunities for growth.
Here are key steps to building a solid corporate giving tracking strategy:
Centralize Your Data:
Use a CRM or donor management system to create detailed corporate donor profiles. Track both cash and in-kind gifts, key contacts, communication history, application deadlines, and any employee engagement.
💡Tip: Before diving into your tracking strategy, assess whether your current CRM can handle your specific needs. Use a CRM assessment from a provider like Canvas Cloud to uncover gaps and opportunities in your current set-up.
Categorize Donations:
Separate donations by type (cash vs. in-kind), value, and purpose. For in-kind gifts, assign an estimated fair market value to ensure accurate reporting.
Monitor ROI and Impact:
Measure how each corporate gift contributes to your fundraising goals. Are event sponsors helping you reach more attendees? Is donated software improving your operational efficiency? Understanding the ROI (or return on investment) of each gift helps justify renewals and deepen engagement.
Establish Follow-Up Systems:
Set reminders or automate thank-you messages, impact reports, and renewal asks. Don’t let corporate relationships fade once a donation is made; ongoing engagement is essential.
Track Application Cycles:
Many companies with formal giving programs have strict timelines. Document deadlines, response times, and requirements for future reference.
When your tracking is tight, you’re more equipped to analyze trends, personalize outreach, and build more fruitful partnerships over time.
Ways to Grow Your Corporate Giving Program
Once you have a solid tracking system in place, the next step is growth. Here’s how to strategically expand your existing corporate giving program:
Start with the people who already support your mission. Do your board members, donors, or volunteers work for companies with giving programs? Use employment data to uncover existing connections and employer matching opportunities.
Look for companies whose values, customer base, or geographic presence align with your cause. A regional grocery chain may be more invested in food security than a tech startup, for example.
Thousands of companies accept applications for sponsorships, grants, or in-kind donations. Resources like corporate giving databases can help identify which companies have open programs and how to access them.
Workplace giving and volunteerism often drive corporate philanthropy from the ground up. Invite employees to get involved through team volunteering, payroll deduction programs, or peer-to-peer fundraising campaigns.
Present companies with giving opportunities that combine cash sponsorships with in-kind contributions, marketing benefits, and employee engagement. Make it easy for them to say yes.
Celebrate your partners publicly through social media, events, and newsletters. After the gift, provide an impact report showing how their support made a difference.
Growing your program doesn’t always mean chasing giant corporations. Many small and mid-sized businesses are eager to give, especially when they can see the local or social return on investment.
Final Thoughts: From Tracking to Thriving
Corporate giving (both in-kind and cash) is a powerful tool for nonprofits looking to increase impact, diversify funding, and build community relationships. But to fully benefit, you need strategy, systems, and the right partners in your corner. By tracking corporate contributions with care and intention, and using that data to guide your growth, you position your organization to not just receive more, but to build lasting, mutually beneficial partnerships.
7 Challenge Match Success Stories: Effective Promotions
/in Challenge Grants, Learning Center, Lists and Rankings /by Adam WeingerChallenge match campaigns are a powerful fundraising tool for nonprofits looking to drive donor engagement and boost donations. By offering to match contributions, organizations create a sense of urgency and excitement among supporters. These campaigns motivate donors by showing them that their gift will have an even greater impact.
In this post, we’ll highlight seven nonprofits that ran successful challenge match campaigns:
By sharing these organizations’ top strategies, promotions, and results, we hope to inspire your next challenge match campaign and provide you with actionable insights to increase engagement and funding for your cause.
Healthy Birthday
Nonprofit website: https://healthybirthday.org/
Healthy Birthday, a nonprofit focused on supporting children’s health and wellness, capitalized on Giving Tuesday by launching a $10,000 matching grant appeal. To maximize engagement, they added a series of incentives for donors. These included a free spa gift certificate for those who gave a specific amount, as well as a branded t-shirt for donors who raised a certain amount through peer-to-peer fundraising.
The combination of a matching gift, a clear goal, and intriguing incentives proved to be a highly effective promotional strategy. Here’s what made Healthy Birthday’s campaign stand out:
For your own campaign, adding value through fun incentives can significantly boost both engagement and total funds raised.
UOAA
Nonprofit website: https://www.ostomy.org/
In the Fall of 2023, the United Ostomy Associations of America (UOAA) launched a Matching Donor Program that aimed to raise $50,000. With a generous anonymous donor matching all gifts, UOAA exceeded their goal by $10,000, bringing in a total of $60,000.
UOAA’s campaign benefited from several key promotional tactics:
For nonprofits looking to replicate this success, consider securing a major donor or corporate partner to provide a match. Make sure the match is clearly communicated and the timeline is well-promoted.
Fresno Chaffee Zoo
Nonprofit website: http://fcz.org/
Fresno Chaffee Zoo launched the Elephant Baby Matching Gift Program, aimed at supporting two African elephants expected to give birth in 2024. The program needed to raise between $75,000 and $100,000 to kick-start matching donations, with every dollar donated being matched to double the impact.
To promote the campaign, the Zoo utilized a mix of methods:
This multifaceted promotional strategy combined events, online engagement, and clear, impactful visuals to successfully generate support for the elephant babies.
Union Gospel Mission
Nonprofit website: https://ugmportland.org/
Union Gospel Mission in Portland launched a matching campaign with a $50,000 gift from a group of generous donors. The mission emphasized how each dollar donated would have twice the impact, helping to feed and shelter twice as many people.
This campaign was especially effective due to:
Nonprofits can replicate this by highlighting the difference that donations make in people’s lives and emphasizing the urgency of giving during slower months.
Sofia’s Hope
Nonprofit website: https://www.sofiashope.org/
Sofia’s Hope, a nonprofit focused on childhood cancer, ran multiple successful matching campaigns, including one during their Summer and End of Year appeals. They secured corporate sponsors to match all donations up to $5K in the summer and $10K for the end-of-year campaign.
They also held a Round Up Campaign at a local restaurant in September for Childhood Cancer Awareness Month, where all funds raised were matched by the restaurant.
What made Sofia’s Hope successful:
For nonprofits looking to replicate this success, focusing on local partnerships and corporate matches can enhance your fundraising efforts.
Humane Animal Rescue of Pittsburgh
Nonprofit website; https://humaneanimalrescue.org/
Humane Animal Rescue of Pittsburgh (HARP) used matching gifts to boost recurring donations in June. Donors who committed to becoming monthly supporters through the HARP 365 program had their first two monthly gifts doubled by Fetch Pet Insurance.
This campaign was effective because:
For your organization, building corporate partnerships for monthly giving matches is a great way to ensure sustained funding.
UWC-USA
Nonprofit website: https://www.uwc-usa.org/
UWC-USA leveraged corporate matching gifts in their campaigns, particularly during events like Giving Tuesday. By reaching out to alumni and supporters who worked at companies with matching gift programs, they were able to increase donations by around 30%.
Key strategies included:
To replicate this strategy, use donor data to identify matching gift opportunities and promote them through targeted emails or text messages.
Wrapping Up & Next Steps
Challenge match campaigns are a proven way to increase donations and engage supporters in a meaningful way. By looking at the success stories of nonprofits like these, you can gain insights into how to run your own effective matching campaigns.
Use the strategies discussed here to inspire your next effort, and remember: with the right messaging, strategic partnerships, and powerful promotions, your challenge match can have an incredible impact on your fundraising goals.
Raise Even More with Employee Matching Gifts!
In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Request a demo today to get started.
Empowering Nonprofits and Schools: CharityAuctions Introduces Double the Donation’s Sponsorship Directory
/in Press Releases, Company Updates /by Adam WeingerDouble the Donation and CharityAuctions are excited to announce their partnership that brings Double the Donation’s Sponsorship Directory to CharityAuctions users. This seamless integration enables fundraisers to access corporate grants and in-kind donation opportunities directly within their auction management platform. All the essential information is now conveniently available in one place—where they manage their events—eliminating the need to switch between tabs or search the web for the latest details.
The Double the Donation and CharityAuction integration is now available for CharityAuction clients looking to elevate their events with corporate grants and in-kind donations. Follow our integration guide for more information on the integration.
Ready to raise more from corporate giving? Visit Double the Donation today and explore other workplace giving opportunities!
About CharityAuctions: This platform helps nonprofits, schools, and community groups raise more with less effort. Trusted by over 50,000 organizations worldwide, it combines online auctions with built-in AI tools that boost bidding, personalize donor engagement, and maximize fundraising results—so mission-driven teams can focus on impact, not technology.
About Double the Donation: Increase your event fundraising with Double the Donation’s industry-leading solution. The platform equips nonprofits and educational institutions with valuable tools to uncover workplace giving opportunities. Double the Donation’s Sponsorship Directory seamlessly integrates with event and auction platforms, simplifying the search for in-kind donations and corporate grant programs. With Double the Donation, finding these resources has never been easier.