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Learn about which major companies match gifts made to elementary schools.

Companies that Match Gifts to Elementary Schools

Oftentimes, educational institutions have avid supporters who make major donations. However, pinpointing which employers will match these donations can be difficult. This is because of the multitude of guidelines surrounding eligible organizations.

High schools and higher education institutions often receive matching gift funds, but elementary schools and foundations can also be major recipients of match-eligible donations.

If your school is fortunate enough to have a large donor base, make sure you’re researching large employers in your area. To revamp your fundraising strategy, you’ll need to raise awareness and make it easy for donors to submit match requests.

It’s well-known that almost all companies with matching gift programs will match donations made to higher education. However, the policies surrounding K-12 schools can be confusing. Let’s review a few companies that match employee donations to elementary schools, such as:

  1. The Home Depot
  2. McDonald’s
  3. Texas Instruments
  4. The Walt Disney Corporation
  5. Additional Matching Gift Companies

Elementary schools have a lot to gain from corporate matching. Companies want to actively support their local elementary schools, and there’s no better way to do that than matching donations made to them by employees. Let’s take a look at a few of these major matching gift corporations.

The Home Depot

Home Depot, a company that matches gifts made to elementary schools, matches donations anywhere from $25 to $3,000.Home Depot will match gifts to almost all 501(c)(3) organizations and educational institutions (elementary schools included). The company matches employee donations starting at as little as $25. Like many companies, Home Depot matches at a dollar-for-dollar ratio. In other words, eligible donations can be doubled!

Home Depot matches up to $1,000 annually per employee for each organization to which they donate. However, there’s a maximum amount of $3,000, too. Also, they simplify the match process by allowing employees to submit their requests electronically—no paperwork necessary!

Both full-time employees and part-time employees are eligible, so be on the lookout for this popular employer.

Read more about Home Depot’s matching gift program.

McDonald’s Corporation

McDonald's, a company that matches gifts made to elementary schools, offers the program to both full-time and part-time corporate employees.As one of the largest employers in the world, McDonald’s matching gift program has the potential to impact schools across the United States. In addition to its work with the Ronald McDonald House, the company has a generous philanthropy program.

The company will match corporate employee donations a year to elementary schools. While full-time and part-time corporate employees are eligible to participate, franchise employees are not eligible.

Additionally, McDonald’s will match up to $5,000 per employee per year and $10,000 per vice president and board of director member per year. There are a few more restrictions surrounding eligible employees, so make sure to do a bit more research on the company before submitting a request.

Read more about the McDonald’s matching gift program.

Texas Instruments

Texas Instruments is a company that matches gifts made to elementary schools and encourages its employees to volunteer.Not only does Texas Instruments produce classroom technology, but it also supports elementary schools with its matching gift program. Plus, TI stands out for doing an exceptional job of notifying employees and retirees of its programs.

The company matches donations of between $25 and $10,000 per employee each year. As an added benefit, Texas Instruments also matches donations from retirees. Double the Donation has a full list of Texas Instruments’ matching gift guidelines for educational institutions.

In addition to its matching gift program, TI encourages its employees to volunteer. After an employee volunteers 20 hours with an eligible educational institution (K-12 included), they can request a $250 grant for the school. Employees and retirees can request up to four volunteer grants (i.e. $1,000) each year.

Read more about the Texas Instruments matching gift program.

The Walt Disney Corporation

The Walt Disney Corporation, a company that matches gifts made to elementary schools, also offers a generous volunteer grant programs.The Walt Disney Corporation will match donations to elementary schools made by current full-time employees, part-time employees, and retirees of between $25 and $25,000 annually. The company matches to all K-12 schools.

Additionally, Walt Disney offers a volunteer grant program, called Disney VoluntEARS. Once an employee volunteers a minimum of 10 hours, they can request a grant. Like most corporate giving programs, the amount received depends on the number of volunteer hours. In other words, 10-24 hours equals a $100 grant, 25-49 hours represents a $250 grant, and so on. Once an employee exceeds 150 hours, they receive a $2,000 grant.

Also, the company recognizes exceptional individual volunteers with its “VoluntEARS of the Year” grants of $2,500.

However, Walt Disney’s grant request process is slightly different from other companies. Employees register their donations online and then email the certificate to the nonprofit. The certificate includes a “Gift ID” which the nonprofit uses to claim the matching gift funds.

Read more about Walt Disney’s matching gift program.

Additional Matching Gift Companies

While these companies offer generous matching gifts to educational institutions, they aren’t the only companies that do this. Here are a few other major employers that match gifts made to elementary schools:

  1. ExxonMobil
  2. HP, Inc.
  3. Chevron
  4. Microsoft
  5. Verizon

When developing your corporate philanthropy fundraising plan, make sure to research all your donors’ employers, not just those listed here. However, these are great companies to consider when kicking off your research!


Learn how Double the Donation can help your nonprofit pinpoint companies that match donations made to elementary schools.

How a Matching Gift Database Can Help

A matching gift database ensures that your elementary school, along with most other organizations, isn’t missing out on any corporate philanthropy opportunities.

Double the Donation works with organizations (including K-12 schools) across the country. The search tool, which can be embedded across online fundraising tools, has information on over 20,000 companies. Here’s what it does:

  • Enables donors to search their employers.
  • Provides users with forms and up-to-date information about companies.
  • Allows nonprofits to pinpoint matching gift opportunities.

Depending on the size of your donor base, you may benefit more from 360MatchPro by Double the Donation. This tool automatically recognizes match-eligible donors, follows up with them until the match process is complete, and even creates an automated matching gift plan for you.

Determine which tool is best for your elementary school (or other organization) and start boosting your matching gift revenue!


Matching gift programs are an additional source of funding for elementary schools that most individuals overlook. By identifying all of your match opportunities, you maximize your revenue potential. Plus, a lot of companies also have volunteer grant programs, where your generous volunteers can receive grant money for your school!

By knowing about employers in your area that offer matching gifts, you set your school up for fundraising success. Start looking for these opportunities, and maximize your revenue now!

If you’re looking to learn more about corporate giving programs, make sure to check out these useful articles:

  1. Corporate Giving Programs: The Ultimate Fundraising Guide. Matching gifts aren’t the only type of corporate philanthropy. Learn about other corporate giving programs with this comprehensive fundraising guide.
  2. 30+ School Fundraising Ideas That Work (Year After Year!) Spark a few ideas for your next school fundraiser with this creative list by Snowball Fundraising.
  3. Marketing Matching Gifts. Learn a few ways to promote matching gifts to your generous donors. That way, you can boost your fundraising potential.
Donor-advised funds can make a difference in your nonprofit fundraising strategy. Learn more with this post!

Donor-Advised Funds: Are DAFs Eligible for Matching Gifts?

Donor-advised funds (DAF), which make giving charitable donations simple and easy, are quickly gaining popularity, but because nonprofits don’t know the ins and outs, they might not be fully taking advantage of them.

As a nonprofit professional, you likely know the DAF basics, such as how they allow donors to give today and receive a tax deduction now, rather than waiting for tax season. However, what if you could double these gifts through donors’ employers?

To fully answer this question, there are a few key points you need to review:

  1. Typical Eligibility Requirements.
  2. Corporate Examples.
  3. How a Matching Gift Database Can Help.

If you’re ready to boost your nonprofit’s revenue, let’s get started!
Different companies have different eligibility requirements for donor-advised funds.

1. Typical Eligibility Requirements

All too often, nonprofits assume donor-advised funds are ineligible for corporate matches without even checking, which makes them miss out on vital fundraising opportunities. If your donors’ impact can potentially be doubled, why wouldn’t you look into it?

Nonprofit leaders who are unfamiliar with donor-advised funds often accept the donation for face value and don’t even consider that it might be eligible for a corporate match. While donor-advised funds aren’t always matched by employers, a lot of corporate giving programs do offer them!

As you’re probably already aware, matching gift guidelines vary by company. Some companies explicitly state their policies on donor-advised funds while others ignore the subject completely, even in their complete guidelines.

Companies without explicit guidelines in their corporate giving policy make the match process difficult for nonprofits and donors alike.

Let’s take a look at some major companies’ matching gift guidelines for charitable donations from donor-advised funds.
Take a look at these major companies' matching gift policies for donor-advised funds.

2. Corporate Examples

As your nonprofit starts incorporating donor-advised funds into its corporate giving strategy, it may be difficult to immediately recognize companies’ guidelines and restrictions surrounding these donations.

Take a look at the following examples of companies that directly address charitable gift funds. That way, you’ll know what to look for while researching your own donors’ employers.

American Express

American Express matches donor-advised funds to eligible organizations.American Express not only matches employee donations (sometimes at a 2:1 ratio), but they also have very explicit and detailed matching gift guidelines.

This simplifies the donor-advised match process for nonprofits, for its charitable employees, and for the company itself.

Here’s what the company’s match policy says about donor-advised funds:

What is eligible?
“Contributions out of a charitable-gift, donor-advised, community-foundation, or family fund to an eligible nonprofit distributed from an established fund set up by the employee in his or her name.”

What is not eligible?
“Contributions earmarked to an already established or to establish an employee’s charitable-gift, donor-advised, community-foundation, or family fund.”

Learn more about American Express’ matching gift program.

Dow Chemical

Dow Chemical matches gifts from donor-advised funds to eligible organizations.

Dow Chemical offers a straightforward matching gift program that all employees and retirees can use to double their contributions to eligible nonprofits.

While Dow’s matching gift policy does have a few restrictions placed regarding the eligibility of certain organizations, matches that are eligible can range anywhere from $250 to $10,000, which can be matched at a 1:1 ratio.

Here’s what Dow Chemical’s guidelines say about giving from donor-advised funds and other charitable gift funds to eligible organizations:

“As long as the funds belong to a Dow employee/retiree and the funds are that person’s money alone, donations can be given through a donor-advised fund or other charitable gift fund. Employees/retirees will need to submit the matching gift form online after the donation has been made.”

Learn more about Dow’s matching gift program.

CarMax

CarMax is regularly recognized for having one of the top corporate employee giving programs. The company not only matches employee donations, but it also matches donations from dependents until they turn 26.CarMax has a giving program but will not match charitable donations from donor-advised funds.

The company will match up to $10,000 per associate per year. As with other well-designed giving programs, CarMax’s program encourages its employees to give back and strengthen the community.

When it comes to donor-advised funds, CarMax’s guidelines do have some restrictions regarding which gifts are eligible:

“Deferred gifts (annuities, charitable remainder trusts, etc.), bequests, insurance premiums that name the organization as a beneficiary, and gifts to and from donor-advised funds [are ineligible for a match].”

Learn more about CarMax’s matching gift program.

Bank of America

Bank of America matches donations up to $5,000 but does not match gifts from donor-advised funds.Bank of America matches donations to most 501(c)(3) organizations up to $5,000 annually per employee. The company also provides grants when retirees and employees volunteer.

They’ll match donations anywhere from $25 to $5,000 at a 1:1 ratio, allowing employees to double their contributions to eligible nonprofits.

The company provides clear guidelines for matching gifts from donor-advised funds. Here’s what the company has to say:

“We do not match charitable gifts to private foundations, family or donor-advised funds, or gifts to political or fraternal organizations.”

Learn more about Bank of America’s matching gift program.

Chevron

Chevron offers matches for gifts made from donor-advised funds as long as they're directly funded by the employee.Chevron provides matching gifts to multiple types of nonprofit organizations, up to $10,000 per employee each year.

Both full-time employees and retirees are eligible for matches, but while retirees can request up to $3,000 in matches annually, current employees can request up to $10,000 in matches annually.

Here’s what Chevron’s Humankind Matching Gift Program guidelines say about donor-advised funds:

“Donor-advised funds must be directly funded by the employee, retiree, or director only, and the fund must maintain a separate account segregating the contributions of the donor. Contributions made by a qualified family foundation or donor-advised fund must be directed by the donor and made on his or her behalf.”

Learn more about Chevron’s matching gift program.


A matching gift database can help you quickly determine your donors' employers' matching gift policies for donor-advised funds.

3. How a Matching Gift Database Can Help

For the most part, companies’ matching gift programs tend to be well-thought-out, but you’ll likely run into many companies where this isn’t the case. A lot of businesses offer matching gifts but have a lot of restrictions regarding eligible organizations and contribution types.

It’s up to your organization to research all your donors’ employers’ guidelines. This can be a long, arduous process, but a matching gift database (like Double the Donation) can help!

Here’s how it works:

  1. Your nonprofit embeds the tool directly to your site or online donation page.
  2. To determine eligibility, corporate employees search their employers.
  3. The results (i.e. available forms, guidelines, restrictions, etc.) are shown instantly.

Double the Donation offers the world’s leading matching gift database and volunteer grant database. More than 8,500 organizations use it, because nonprofits can’t afford to miss out on these valuable revenue opportunities.

You can pinpoint donors who are eligible for matching gifts, and by searching their employers, you can determine if their contributions are eligible based on factors like donation size or type (e.g. donor-advised funds). A matching gift database like this ensures that you maximize your donors’ impact!


While not all companies offer matches for gifts from donor-advised funds, there are a considerable amount that do. It just takes a bit of research on your end!

Instead of assuming that these contributions can’t be matched, check into all eligibility requirements for your donors’ employers. Otherwise, your nonprofit will miss out on some major revenue opportunities!

Managing finances and donations can be a difficult step for nonprofits, and it comes along with a lot of questions. To make the process easier, check out our matching gift guide below.

Learn more about whether religious organization are eligible for matching gift programs!

Are Religious Organizations Eligible for Matching Gifts?

Leaders for religious organizations such as churches, synagogues, ministries, and other religious groups often wonder if they’re eligible for matching gift programs. As with any nonprofit, donations are a huge part of any religious organizations’ financial stability, so doubling donors’ contributions can make a significant difference.

To better understand your faith-based organization’s standing with corporate philanthropy, familiarize yourself with:

  1. Typical wording from companies with matching gift programs.
  2. Eligibility for faith-based organizations that provide social services.
  3. Double the Donation’s matching gift database.

When an organization is eligible, matching gifts are an effective component of overall church fundraising strategy, so hopefully, this article provides the clarification that your religious organization needs. In fact, if you’re reading this, there’s a good chance you were directed to the article by Double the Donation’s customer service team or from a search engine where you were looking for this exact information.

If you’re ready to find out if your religious organization can benefit from matching gifts, let’s get started!

Familiarize yourself with typical matching gift guideline wording regarding religious organizations.

1. Typical Wording from Companies with Matching Gift Programs

While every company’s matching gift guidelines are different, companies typically address the matching gift eligibility of religious-based organizations. Take these large corporations for example:

American Express

American Express matches donations to most 501(c)(3) organizations. In fact, the company will even match select donations at a 2:1 ratio if an employee also serves on the nonprofit’s board or volunteers for over 50 hours in a year. That means your donors who work for American Express can potentially triple their donations.

Here’s what American Express says about houses of worship in their matching gift guidelines:

Question: Are houses of worship eligible organizations?

Answer: No, gifts to houses of worship (churches, synagogues, etc.) will not be matched. However, the program will match a gift to an ongoing and independently-run program affiliated with a religious organization, if the gift is restricted to a nonsectarian project that provides needed social services to the community at large on a nondiscriminatory basis without any religious teaching, directive or requirements to receive services (e.g. a soup kitchen, a homeless shelter, a food bank, etc.).

Read more about American Express’s employee giving programs.

General Electric

In 1954, GE became the first company to offer an employee matching gift program. At the time, GE only matched to higher education but has since expanded its matching to encompass most schools and nonprofits.

Here’s what GE’s guidelines have to say about whether churches, synagogues, mosques, and other houses of worship are eligible for matching gift funds:

Ineligible recipient organizations include religious organizations (churches, synagogues, mosques, and other houses of worship), or other organizations primarily promoting religious purposes. Other faith-based community service organizations or schools may be considered eligible if their programs:

  1. Are open to all individuals in the community regardless of religious belief;
  2. Serve a secular purpose, such as food pantry, homeless shelter, or education;
  3. Do not require participation in prayer, worship, or other religious activities as a condition of receiving service(s) offered; and
  4. Do not use the individual donation or resulting match for religious purposes.

Read more about General Electric’s employee giving programs.

DIRECTV

DIRECTV offers a highly-generous employee giving program. The company matches employee donations up to $20,000 annually and provides a grant of $250 after an employee volunteers for 25 hours in a year. Like most companies, DIRECTV provides a detailed match policy.

Here’s what DIRECTV says about matches to religious organizations:

DIRECTV will match gifts to qualified institutions affiliated with religious organizations but will not match gifts made directly to religious organizations.

DIRECTV will not contribute matching funds to churches and religious organizations which fulfill tithes, pledges, or other church‐related financial commitments.

DIRECTV will not contribute matching funds to institutions that restrict admission or aid due to race or religious beliefs.

Read more about DIRECTV’s employee giving programs.

The Pew Charitable Trusts

The Pew Charitable Trusts program provides a 2:1 match on employee donations up to $10,000 annually (meaning a $20,000 match). In other words, eligible donors can triple their gifts!

Here’s what The Pew Charitable Trusts says about matches to religious organizations:

Yes, Pew will match contributions made to religious organizations, such as houses of worship, schools, hospitals, shelters, etc., just as it would to any other qualifying organization.

Read more about The Pew Charitable Trusts employee giving programs.

Chevron

Chevron matches donations from full-time employees and retirees, and the company offers volunteer grants. When their employees or retirees volunteer 20 hours or more and request a grant, your organization (if eligible) will receive a check!

Here’s what Chevron says about matching to faith-based organizations:

Chevron Humankind will provide matching funds and grants to programs operated by faith-based organizations if those programs: (a) are open to all individuals in the community regardless of religious belief; (b) serve a secular purpose, such as a food pantry or a homeless shelter; and (c) do not require participants to join in religious worship as a condition of receiving the services that the nonprofit offers.

Read more about Chevron’s employee giving programs.

Religious organizations that provide social services are often eligible for matching gifts.

2. Eligibility for Religious Organizations that Provide Social Services

In general, either companies match donations made to all 501(c)(3) nonprofits and schools, or they place certain restrictions on the types of organizations eligible.

Oftentimes, companies don’t match donations to churches, synagogues, temples, and other religious or faith-based organizations unless the organization provides social services to the greater community or is a K-12 school.

Common examples of social services provided by faith-based organizations that make them match-eligible are:

  • Food banks.
  • Homeless shelters.
  • Disaster relief efforts.

If you come across a donor’s company that doesn’t match contributions to religious or faith-based organizations, chances are, they may make exceptions for those that provide social services. Make sure to read all the requirements instead of glancing over them. Otherwise, you may miss out on important revenue opportunities!

Double the Donation's matching gift database can help your religious organization find matching gift opportunities.

3. Matching Gifts: Double the Donation’s Search Tool

While we love to grow our business, we only want to accept customers who can benefit from our service. When you incorporate a tool like our matching gift database, you’ll be able to instantly determine your organization’s eligibility and maximize your revenue.

Donors might double (or even triple!) their contributions with the help of their employers. The key is to determine your organization’s eligibility with employers in your area and to make donors aware of their opportunities.

So how do you know if your organization can benefit from Double the Donation’s service? It’s important to remember many companies exclude religious organizations unless the match goes to support services in the broader community (ex. food banks, homeless shelters, schools, etc.).

The easiest way to determine whether our matching gift service would be beneficial is to look over your donation records. If you’ve received matching gifts from companies in the past, there’s a good chance your organization meets the general eligibility requirements.

How the Database Works

The number one reason donors don’t submit matches is that they simply don’t know about them, let alone how to check their eligibility and submit a request. In fact, the matching gifts application process is straightforward:

The matching gift process is fairly straightforward for religious organizations and other nonprofits.

With Double the Donation’s tool, this process is simplified even more! Supporters will be able to:

  • Search their employer in the database.
  • See any requirements, restrictions, and important deadlines.
  • Access necessary documents and forms.
  • View up-to-date, accurate information.

If you’ve determined that your religious organization typically qualifies for matching gifts, Double the Donation’s tool might be a useful fundraising tool for you. It’s easy to incorporate into your existing fundraising strategy and can help you pinpoint match-eligible donors instead of waiting for them to come to you. Plus, you won’t miss out on any major revenue opportunities.


Religious and faith-based organizations aren’t excluded from matching gifts programs as often as you might think! Becoming more aware of what corporations match gifts to religious organizations like yours will help you understand if promoting matching gifts would be beneficial to your organization.

Remember, check all eligibility requirements, because if there’s a restriction against religious organizations in a company’s matching gift guidelines, chances are, they might make exceptions for those that provide services to their communities. Now that you know the typical eligibility requirements and restrictions, get out there and maximize your matching gift potential!

Discover more matching gift and fundraising advice with our additional resources:

  • Church Fundraising Ideas. Even if your church isn’t eligible for matching gifts, that’s okay! There are plenty of other fundraising ideas available, and we have a list that covers many events, activities, and strategies you can use to raise money.
  • Corporate Matching Gift Programs. Need a refresher on the basics? Our comprehensive guide will give you the rundown on corporate matching gifts.
  • Top Matching Gift Companies. For a list of companies that offer fantastic matching gift programs, check out our list of top matching gift companies.
  • Matching Gift Eligibility. Still have questions about your match eligibility? Check out this guide that breaks down each type of organization to help you figure out typical restrictions.
Learn about companies that match gifts made to high schools.

Companies that Match Donations to High Schools

Across the United States, there are more than 26,000 public high schools and 10,000 private high schools all looking to build on their existing fundraising ideas. At Double the Donation, we work with high schools and education foundations across the country to help them increase the amount of money they receive from corporate matching gift programs.

We know it can sometimes be tricky trying to navigate the complex policies surrounding each company’s matching gift program so we’ve created a number of resources to help organizations better understand employee giving programs. These include:

Since Double the Donation is committed to helping all segments of the mission-based sector optimize their fundraising with matching gift programs, we created this post on matching gift companies that match donations to high schools.

Learn about matching gift programs that benefit education.

Matching Gifts and High Schools

After higher education, the most common matching gift category is K-12 schools.

Included in this grouping are high schools since many companies do not distinguish between elementary, middle, and high schools when it comes to match-eligible organizations. Many of these companies will also match to PTA groups, after school organizations, and education foundations. Most matching gift companies do not distinguish between public and private high schools, though specific eligibility does vary by company.

For high schools with a large donor base, whether it’s parents, alumni, or community supporters, it’s important to market matching gifts as an easy way for donors to increase their impact.

Learn how to market matching gift programs.

How to Market Matching Gifts

One of the biggest obstacles for organizations, such as schools, trying to receive matching gifts is a lack of awareness of the programs. That means all you need to do to increase your matching gift revenue is simply spread the word!

Our favorite way to inform people about matching gifts is through a software dedicated to doing just that. For high schools, and really any other educational institution, we recommend checking out Double the Donation’s Premium Plan.

This plug-in allows you to embed a searchable matching gifts database directly on your website and, if you use one, your online donation tool. Then, when potential donors visit your website to learn more about giving in general, they can discover the wonder of matching gifts and whether they’re match-eligible.

If you’re interested in trying out matching gift software, sign up for a 14-day free trial. With that, read on for a list of the top companies that match gifts made to high schools.

Check out this list of companies that match gifts made to high schools.

List of Companies with Matching Gift Programs for High Schools

To help schools navigate through the matching gift process we created a shortlist of some of the largest companies that will match donations made to K-12 schools and educational programs. This list is by no means exhaustive, so if you aren’t seeing a company here, don’t rule it out just yet.

IBMIBM is a top company that matches gifts to high schools.

IBM is known to many schools for its generosity in donating software and computers to school systems.

An employee can have their donation matched on a 2:1 ratio with IBM products, or a donation can be matched on a 1:1 basis with cash.

Read more about the IBM matching gift program.

 

 

Wells FargoWells Fargo is a top company that matches gifts to high schools.

As one of the leading banks, it’s no surprise that many communities have a Wells Fargo presence. Employees of Wells Fargo can have their donations to high schools matched up to $2,000 each year.

Volunteer grants are also available for those who volunteer with educational organizations.

Read more about the Wells Fargo matching gift program.

 

 

StarbucksStarbucks is a top company that matches gifts to high schools.

Starbucks Corporation will match up to $1,500 in donations made by an employee each year to high schools and many other organizations. All educational institutions are eligible for the program.

And if you have a volunteer opportunity coming up, be sure to mention it to your local barista since Starbucks also provides grants to organizations where employees volunteer.

Read more about the Starbucks matching gift program and volunteer grants.

 


Want to know more about corporate giving programs and how they can contribute to your high school’s fundraising efforts?

Learn more about best practices for matching gifts resources, blurbs, and verbiage.

Matching Gift Wording, Text, & Verbiage: Best Practices

As with any type of outreach, the wording in your matching gift appeals is vital and should be considered when revamping your organization’s matching gift strategy.

Matching gifts are a great source of additional revenue for nonprofits. In fact, an estimated $2 to $3 billion is donated through matching gift programs every year. Choosing not to take advantage of corporate philanthropy could cause your organization is to miss out on a lot of revenue!

Choosing the right message when promoting matching gifts can be the determining factor in whether or not a donor looks up their employer’s match program. Considering this, you should take time to carefully craft your outreach.

To make sure you send the right message, familiarize yourself with recommendations for:

  1. Matching Gift Resources
  2. Matching Gift Blurbs
  3. Matching Gift Verbiage
  4. Finding Matching Gift Opportunities

By learning the specific language of effective appeals, your nonprofit will be one step closer to maximizing its revenue potential.

Ready to revamp your matching gift outreach? Let’s dive in!
The resources you use to make matching gift appeals is as important as blurbs and verbiage.

1. Matching Gift Resources

The first step to boosting your revenue through matching gift appeals is by producing effective copy. In other words, you need to create multiple well-written resources for donors (and potential donors) to learn about matching gifts.

If you want to create high-traffic matching gift outreach, go to where the most supporters are: online! Your website is likely the first impression most people have of your organization, so make it count! From there, you can coordinate your outreach to include other online outlets.

Let’s go through a few best practices for developing effective matching gift appeals using your online presence.

A Dedicated Matching Gift Page

An easy way to increase the visibility of your matching gift promotion is to create a dedicated page for matching gifts. This should be located either on your website or by using a custom match page on Double the Donation’s servers.

Across your marketing efforts, you can include links to this page to help inform donors of their employers’ match programs. On the page, you may want to include the basics of matching gifts and instructions for typical match programs.

Also, if you subscribe to a matching gift service (like Double the Donation), don’t forget to embed the search tool. That way, users won’t have to go out of their way to research their companies’ programs.

Check out this great example of a matching gift page from Goodwill:

Create a dedicated matching gift page to enhance your matching gift appeals.

In addition to linking to your matching gift page on other resources, include a link in your navigation bar. When adding a link in your navigation bar, the exact wording your organization uses is vital. It can mean the difference between a supporter clicking the link or moving on without any further thought.

We recommend using “Matching Gifts,” “Double your Donation,” or “Matching Gift Company Search.” On the other hand, we don’t recommend nonprofits use wording such as “Corporate Matching” or “Corporate Giving” since these don’t resonate with individual donors.

Emails

As an established nonprofit, you should already be using email to maintain contact with donors. Your team may know the general best email practices, but do you know the best email practices for marketing matching gifts?

The text you use in your outreach should be persuasive but to the point. Make sure to emphasize certain points with bolding and convey the importance of matching gifts for your organization.

For instance, check out this newsletter about matching gifts from the National Kidney Foundation:

Make sure to use persuasive but concise wording in your matching gift resources and appeals like emails.

Takeaway: The text you use in your matching gift appeals is a vital component of fundraising. It should be straightforward and to the point but should also be persuasive.

For more ways and examples of promoting matching gifts, visit this guide to marketing matching gifts.

The matching gift blurbs you send out are significant like the resources you provide and the verbiage you use.

2. Matching Gift Blurbs

Don’t worry if you’ve never heard of a blurb before. While you may have never heard this terminology, you’ve probably come across a blurb at some point. It’s a short piece of writing, usually accompanying a piece of creative work. A few examples might be:

  • An advertisement about matching gifts that appears alongside your online resources.
  • A paper insert in your physical communications.
  • Team members’ email signatures.

Your matching gift blurb doesn’t have to be complicated. In fact, brevity is important. You want to get the message across before the reader loses interest. Let’s go into how well-written blurbs are an effective way to promote matching gifts.

Inserts

If you send emails or letters to your donors that promote matching gifts or volunteer grants, consider including a matching gift blurb that accompanies these works. These are known as inserts. Otherwise, your organization will miss an important opportunity.

Take a look at this insert from the National Kidney Foundation:

Include matching gift appeals in more of your outreach by creating blurbs.

Inserts don’t necessarily have to be entirely relevant to the communication itself. For instance, if your nonprofit is sending out its monthly newsletter or if you’re sending a donation acknowledgment letter, include an insert with a brief sentence or two about matching gifts.

The point is, blurbs should entice the reader to research their company’s giving program.

Blurbs on Donation Forms

Another great place to promote matching gifts is on your online donation form. At this point in the process, the user is already ready to donate, so why wouldn’t they want to increase their donations without having to reach back into their own pockets?

Plus, they might even give more after learning about their match eligibility. In fact, 1 in 3 donors indicates they’d give a larger gift if a match is applied to their donation.

When formatting your donation page, consider this example of a donation form blurb from the Leukemia & Lymphoma Society:
Donation forms are a great place to include a matching gift appeal blurb.

If you’re subscribed to Double the Donation’s services, your donation page is the perfect place to include the search tool! This matching gift database tool will point your donors to valuable information about their employers’ matching gift programs. Jump ahead to find out more about this tool and how it can help promote matching gifts.

Takeaway: Blurbs, such as paper inserts or donation forms, are an effective, quick way to let donors know about matching gifts. Whenever you see the opportunity to promote corporate giving, do it, and make sure you get straight to the point.

If you need a bit more insight into effective outreach strategies, check out these examples from nonprofits who do a great job of marketing matching gifts

While resources and blurbs are important, the matching gift verbiage you use makes for even more effective appeals.

3. Matching Gift Verbiage

When making an appeal to donors (or even potential donors), the wording of your appeal is important. However, it goes a bit deeper than this. Breaking it down further, your choice of verbs can affect the success of a campaign.

People often need a call-to-action in order to get involved. The key is to ask your donors to do something, to somehow take action. Matching gift appeals need action verbs. Otherwise, donors won’t be entirely sure what their next steps should be.

In an email or on a webpage, phrases like “Click Here” or “Read More” tell your audience what they need to do in order to help the cause. Plus, they create a sense of urgency. In online appeals, a button that links directly to content can be very useful.

ASPCA does a great job of calling its supporters to action on its website. Check out the organization’s dedicated matching gift page:

Online matching gift appeals require strong verbiage that calls readers to action.

On paper, use the same type of language, but be even more specific about next steps. For example, here’s a postcard from the Florida Institute of Technology:

When creating your matching gift appeals, include action verbs.
Takeaway: Supporters want to help. Too often, they are held back by a lack of information and no clear directions for how they can be of service. Using the right, clear verbiage can help clarify the steps your donors need to take next.

In order to create effective matching gift resources, blurbs, and verbiage, you'll need to identify your match opportunities with a matching gift database.

4. Finding Matching Gift Opportunities

When revamping your matching gift strategy, a database (like Double the Donation) can help you pinpoint these opportunities. That way, you can direct your matching gift outreach to those whose employers offer a giving program.

Double the Donation’s service is designed to help nonprofits raise more money from employee matching gift programs. Our tools can help your organization raise donor awareness and make it easier for your donors to submit matching gifts. Once you embed it across your online fundraising channels, here’s what the tool does:

  • Enables donors to search for more than 20,000 companies.
  • Provides updated forms and guidelines for each company.
  • Allows your nonprofit to identify match opportunities.
  • And more!

Larger organizations may benefit even more from 360MatchPro by Double the Donation. This fully-automated tool pinpoints match-eligible donors through email domain screening, enables live tracking of where donors are in the match process, automatically contacts eligible donors, and more! That way, you won’t have to create quite as many matching gift appeals yourself!

Either tool is great for pinpointing the best possible moment to make matching gift appeals to specific donors. Think your organization could benefit?


Matching gifts are often overlooked by nonprofits and supporters alike. Learning about the best resource, blurb, and verbiage practices is just the first step in boosting your matching gift revenue.

Now, apply these best practices to your corporate giving appeals and reach your matching gift potential!

Additional Resources

If you’re interested in learning more about matching gifts, check out the following additional resources:

Learn about the matching gift opportunities in Detroit.

Matching Gift Opportunities: Top Companies in Detroit

At Double the Donation, we help nonprofits across the country increase their revenue through corporate matching gifts and volunteer grants. Through these programs, employers match the financial donations (or, provide a financial donation corresponding to volunteer hours) given by their employees to qualifying nonprofit organizations.

We’ve found that the best place to start is by discovering the top companies in your area offering these corporate philanthropy programs. After receiving several calls from the Detroit area we decided to write an article on a few of the big corporations in Michigan willing to match donations made by their employees.

We’re going to examine corporate philanthropy, in general, for Detroit before going into further detail on the following companies:

  • Ally Financial
  • Eaton Corporation
  • DTE Energy
  • Fifth Third Bank
  • PricewaterhouseCoopers

This list is by no means comprehensive when it comes to all of the companies offering match programs in Michigan, and you should consider supplementing it with your own outside research. If you do, consider using a dedicated matching gift tool to supplement your search.

This is the best way to discover matching gift programs in Detroit.

The Best Way to Discover Matching Gift Programs

Whether you’re just beginning to solicit matching gifts or you already have procedures in place, a dedicated matching gift tool is a valuable resource. These tools can not only help you discover matching gift opportunities but also educate donors on submitting a match request in the process.

There are two leading matching gift software that serve the needs of nonprofits large and small:

  • Double the Donation’s Premium Plan: Embed this comprehensive matching gift database directly on your website or matching gift page to allow donors to quickly and easily search their own match eligibility. The perfect solution for smaller nonprofits looking to begin soliciting matching gifts, this software will also point eligible donors in the right direction to begin the request process.
  • 360MatchPro: This matching gift automation platform is perfect for larger nonprofits looking to grow their already-existing solicitation processes. By automatically searching for a donor’s eligibility upon donation, and sending marketing communications once eligibility is established, this software decreases the workload for nonprofits receiving matched gifts. 

If either of these solutions seems like a good fit for your organization, visit Double the Donation to sign up for a 14-day free trial. Now, continue reading for a look at corporate philanthropy in Detroit.

These are the top companies in Detroit that offer matching gift programs.

Detroit Matching Donations List

Detroit is the largest city in Michigan and, as such, is the financial and cultural center of the state.

The city has long been known as the nation’s leader in the automotive industry. Even after the financial downturn of many automotive staples, many strong companies with philanthropic roots remain tied to the city.

Ally FinancialAlly Financial is a top company in Detroit with a matching gift program.

Ally Financial Inc. will match donations between $1 and $250. Ally is unique in that it matches donations as low as one dollar. If you have a large number of donors making smaller donations, a matching program like Ally’s could make a significant difference.

Read more about Ally Financial’s matching gift program.

 

Eaton CorporationEaton is a top company in Detroit with a matching gift program.

Eaton will match donations to many nonprofits, including arts and civic organizations and educational institutions. The company will double donations made by employees that are up to $5,000.

Read more about Eaton Corporation’s matching gift program.

 

DTE EnergyDTE Energy is a top company in Detroit with a matching gift program.

DTE will match up to $5,000 per employee, with the minimum gift matched at $25. DTE Energy also has a generous volunteer grant program.

Read more about the DTE Energy matching gift program.

 

Fifth Third BankFifth Third Bank is a top company in Detroit with a matching gift program.

Both full and part-time employees of Fifth Third Bancorp are elligible to take part in the matching gift program. Bancorp will match gifts between $25 and $1500.

Read more about Fifth Third Bank’s matching gift program.

 

PricewaterhouseCoopersPricewaterhouseCoopers is a top company in Detroit with a matching gift program.

PricewaterhouseCoopers has one of the more generous matching gift programs in Detroit. They will match gifts up to $10,000 per employee each year. They will match donations made to higher education.

Read more about PricewaterhouseCoopers’ matching gift program.

 


Just as Detroit offers many opportunities to increase your revenue through matching gifts, other cities across North America do as well. Check out the following list of top companies offering these programs, and consider using a matching gift tool to do further research for yourself:

 Top companies throughout the US and Canada offering matching gift programs.

Fort Lauderdale Matching Gifts

Companies in Miami and Fort Lauderdale, Florida which Double Donations through Employee Matching Gift Programs

At Double the Donation, we’re often asked about companies with matching gift programs in specific areas. We help nonprofits increase fundraising by optimizing potential matching gifts from their donors.

The first place to start when trying to increase your organization’s matching gifts is to familiarize yourself with some of the top companies in your area that offer these programs.

Miami Matching Gift Companies

Miami is a financial and cultural center in the state of Florida. With multiple, philanthropic companies in the area, it pays to know which corporations have matching gift programs. The city is also headquarters for many multinational corporations.

We’ve compiled a short list of some of the top companies in Miami and Fort Lauderdale area that have great employee matching gift programs.

Assurantassurant

Assurant will match donations between $25 and $1,000. They will match to most nonprofits. Part-time and retired employees are eligible to take part in the program.

Read more about Assurant’s matching gift program.

General MotorsGM

General Motors doesn’t offer a matching gift at the moment, but they do have a volunteer grant program. Organizations can receive $200 for employees who spend 50 hours volunteering for their nonprofits.

In the coming years we look forward to GM joining the trend among US automakers in offering their employees the option of a matching gift program.

Read more about the General Motors employee volunteer grants program.

GoogleGoogle

Google has one the more generous employee giving programs out there. They match between $50 and $12,000 made by employees and board members. They also have an employee volunteer program that pays nonprofits $10 for every hour an employee volunteers.

Read more about Google’s employee matching gift program.

Office DepotOD

Office Depot will match between $25 and $10,000 per employee, making it the top matching employer on this list. Part-time employees are eligible for this program.

Read more about the Office Depot matching gift program.

Want to learn more about corporate matching gift programs?

Birmingham Matching Gifts

Companies in Birmingham, Alabama with Matching Gift Programs

As a leading provider of employee matching gift tools for nonprofits, Double the Donation maintains a database of companies that match employee donations. Here are a few companies with a large employy presence in the Birmingham metropolitan area that match employee donations. 

Birmingham Matching Gift Corporations

Many large corporations call Birmingham home. These companies’ matching gift programs can make a difference for your nonprofit. Even though The University of Alabama Birmingham is the largest employer in the city the region is also known for its major banks and has a wide variety of Fortune 500 employers. Check out this list of top companies with employee matching programs.

IBM

IBM offers a generous matching program for with benefits for employees and retirees. The company will match donations from employees at a 1:1 ratio, or donate twice as much in IBM equipment. The company will match up to $5,000 per employee each year.

Read more about IBM’s matching gifts.

PNC Bank

PNC matches donations made by employees between $50 and $2,500. Unfortunately though the program is only open to full-time employees. Retirees and part-time workers are not eligible. PNC matches donations made to a variety of nonprofits.

Read more about the PNC’s matching gift program.

Regions Financial

Regions Financial, one of the largest banks in the Birmingham area, matches donations made by full and part-time employees to a wide variety of nonprofits. Each employee can request a match on donations between $25 and $1,000 annually.

Read more about Region’s matching gift program.

Vulcan

Vulcan offers a matching gift program to allow its employees to give back to the community. The company will match up to $10,000 in donations per employee at a 1:1 ratio to most organizations. But it gets even better. Donations made to educational institutions are matched at a 2:1 ratio.

Read more about Vulcan’s matching gift program.

Want to learn more about how Double the Donation can help your organization increase its fundraising?  Click here.

Sacramento Matching Gifts

Corporations with Matching Gift Programs in Sacramento, California

We at Double the Donation work with nonprofits to increase their fundraising capabilities. We do this by helping organizations effectively utilize corporate matching gifts and employee volunteer grants.

We receive many questions asking about the companies that offer these programs in different cities. Below we highlight a few of the major companies who match employee donations in Sacramento.

Sacramento and Corporate Gift Matching

Sacramento is the capital of the state and has a metropolitan population of just over two and half million. It is one of the locations of the California University system’s colleges. UC Davis is also located nearby. The state of California is the #1 employer in the city but Sacramento is home to many companies that are heavily engaged in philanthropy.

The numerous museums, artistic, and cultural institutions in the city could all benefit from a greater awareness of the companies offering matching gift programs. These corporate giving programs are one of the simplest ways an organization can increase their funds from existing donors.

Matching Gift List

Utilizing this short list of some top corporate match programs is the perfect way to start increasing your fundraising, whether you work for a nonprofit in Sacramento, the state of California, or anywhere else in the nation.

Franklin Templeton InvestmentsFranklin_Resources_Logo

Franklin Templeton Investments in Sacramento, and all other locations, will match employee donations up to $500. They will also match gifts employees collect in fundraising events, such as walks, bike rides, or marathons.

If several employees fundraise together for a charity walk, run, or cycling event they can double each of their individual impacts.

Read more about Franklin Templeton’s matching gift program.

Hewlett PackardHewlett_Packard_logo

Hewlett Packard has an innovative matching program. They will match up to $1,000 in cash, or match their employee’s giving with up to $15,000 in HP technology.

Read more about the Hewlett Packard matching gift program.

IntelIntel

Intel will match donations up to $10,000 per employee. They will also match donations made by retirees at 50% of the donation.

Current employees are still matched at a 1:1 ratio. The company will match donations made to educational organizations.

Read more about Intel’s matching gift program.

PG&EPG-and-E-logo-NEW

The Pacific Gas and Electric company matches gifts for K-12 education, higher education, environmental groups, and several other nonprofits. They maximum donation they will match per employee is $2,500.

Read more about PG&E’s matching gift program.

Wal-Martwal-mart-stores

Walmart and Sam’s Club does not currently offer a matching gift program for it’s employees. However, they do offer a volunteer grant program. Your organization can receive donations, up to $500, from Wal-Mart for the hours its employees spend volunteering on site.

Read more about the Wal-Mart employee volunteer grant program.

For a list of top companies offering matching gift programs in Sacramento, and the rest of the country, click here.

Learn about the top companies in Charlotte that offer matching gift programs.

Matching Gift Opportunities: Companies in Charlotte, NC

At Double the Donation, we help nonprofits across the country discover and capitalize on corporate philanthropy programs such as matching gifts and volunteer grants. These fundraising opportunities are great opportunities for organizations to receive two donations for the effort of one.

While these programs exist across the nation, we’re going to examine one city, in particular, today–Charlotte, NC.

To help steer organizations in the right direction, we’ve listed some of the top companies located in Charlotte that offer matching gift programs. We’re going to look at the programs of the following companies:

  • Aon
  • AT&T
  • Bank of America
  • Duke Energy
  • Goodrich Corporation
  • Home Depot

First, however, we’re going to explore how your organization can discover these opportunities using matching gift software.

Matching gift tools are the best way to discover matching gifts.

The Best Way to Discover Matching Gift Opportunities

It’s difficult to capitalize on matching gift opportunities if your organization, and its donors, are unaware that these opportunities exist!

While many corporations offer these programs, not everyone does. Further, of those that do, each has different requirements for receiving a matched gift. Matching gift software handles much of the guesswork in building and managing your organization’s matching gift solicitation processes, whether you’re a large, established nonprofit or a smaller organization just beginning.

For example, a large nonprofit that’s intent on improving its existing processes would benefit from software such as 360MatchPro. This matching gift automation platform not only searches a donor’s match eligibility upon donation but also sends follow-up communications to eligible donors informing them how to begin the process.

Or, if you’re a smaller nonprofit just entering the world of matching gifts, a solution such as Double the Donation’s Premium Plan would be a better fit. Embed this searchable matching gift database directly on your website and donation form, and instruct donors to search their eligibility when giving.

If your organization is on the market for matching gift tools, visit Double the Donation to sign up for a 14-day free trial. With that, continue reading to learn about Charlotte’s corporate philanthropy.

These are the top companies in Charlotte with matching gift programs.

Corporate Philanthropy in Charlotte

Charlotte, often called the Queen City, is the largest in North Carolina. It is a major financial center, with the 2nd most financial assets behind New York City. Bank of America is headquartered here, along with several other Fortune 500 employers. 75% of the motorsports industry is located in Charlotte, and it is home to the NASCAR hall of fame.

Charlotte has recently become a major player in the energy field and freight transportation. With this growing industry inside the city, there are ample opportunities for nonprofits to double their donations through corporate matching.

AonAon is a top company in Charlotte with a matching gift program.

Aon, a human capital and management consulting service, will match employee donations up to $1,000. The company donates to health and human services, community and civic organizations, and many more.

Read more about Aon’s matching gift program.

 

AT&TAT&T is a top company in Charlotte that offers a matching gift program.

Full-time employees and retired board members can have their donations matched through AT&T up to $250. All education institutions, excluding K-12, are eligible, in addition to arts and cultural institutions.

Read more about AT&T’s matching gift program.

 

Bank of AmericaBank of America is a top company in Charlotte that offers a matching gift program.

Bank of America, including Merrill Lynch, matches employee donations between $25 and $5,000. The company also offers a volunteer grant program which both current employees and retirees can participate in.

Read more about Bank of America’s matching gift program.

 

Duke EnergyDuke Energy is a top company in Charlotte with a matching gift program.

Donations made by employees to a wide range of nonprofits between $100 and $5,000 will be matched by the Duke Energy company. Educational institutions are matched on a dollar for dollar basis; all others will be matched at half the employee donation.

Read more about the Duke Energy matching gift program.

 

Goodrich CorporationGoodrich is a top company in Charlotte with a matching gift program.

Goodrich Corporation (now part of United Technologies) matches employee donations to most nonprofits up to $10,000 per employee per year.

Read more about Goodrich’s matching gift program.

 

Home DepotHome Depot is a top company in Charlotte with a matching gift program.

Home Depot has a large presence in Charlotte, and its matching gift program is one for the ranks. Home depot will match from a minimum of $25 to a maximum of $3,000 per employee per year. The company matches gifts at a 1:1 ratio.

Learn more about Home Depot’s matching gift program.

 


Matching gift programs are a great way for nonprofits to increase their donations with minimal extra effort.

Charlotte has quite a few of these corporate philanthropy programs, and the above list is by no means comprehensive. Familiarize your staff with these opportunities and seek them out during your next fundraiser.