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employee engagement

8 Results-Driven Reasons You Need Employee Engagement

Andrew Carnegie once said, “You must capture and keep the heart of the original and supremely able man before his brain can do its best.”

Although Carnegie wasn’t explicitly talking about employee engagement, this quote perfectly illustrates how vital it is to engage your employees so they will be happier and perform to the best of their abilities.

Unfortunately, employee engagement is sometimes an afterthought. Instead, engaging employees should be practiced at all levels of the business hierarchy and cultivated on a regular basis.

Studies show that less than a third of American workers are engaged at their jobs, so there is definitely room for improvement. But why exactly does employee engagement matter?

Here are eight reasons why employee engagement is vital to your company.

Employee Engagement Helps Cause Marketing

1. Employee Engagement Can Help Your Cause Marketing

If your nonprofit takes up a particular cause throughout the year or during a specific time period, having engaged employees is a must.

Nothing is worse than trying to get people on board with a cause they don’t care about or making them participate in an event that they don’t want any part of.

But engaged employees can be a boon for your company’s cause marketing efforts.

Engaged employees enjoy being part of a solution. They like to participate in events and volunteer with nonprofits.

Employees who are engaged at work will be more than willing to help out when the company they work for pursues a noble cause.

Better Engagement Means Better Productivity

2. Better engagement means better productivity

Corporations whose employees are engaged perform better than companies whose employees are not by over 200%.

When employees are engaged at work, they feel a connection with the company. They believe that the work they’re doing is important and therefore work harder.

According to Gallup, the lack of employee engagement costs American businesses anywhere from $450 billion to $550 billion a year when workplace accidents, absenteeism, and larger heath care costs are factored in. This massive chunk of money could significantly shrink if more companies emphasized employee engagement.

Engaged Employees are Less Likely to Quit

3. Engaged employees are less likely to quit

If you’re completely happy and content in a relationship, why would you break up with your significant other?

You probably wouldn’t.

The same principle goes for employees’ relationships with their employers. Nearly $11 billion is lost due to annual employee turnover.

But, if the members of your team are engaged and feel appreciated, they are less inclined to look for other employment opportunities. Fostering a culture of employee engagement can be the key to reducing turnover rates and boosting employee retention.

If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other coworkers are not easily eroded. By cultivating and maintaining these relationships, you reduce the risk that your employees will quit.

Engaged Employees Bring a Positive Attitude

4. Engaged employees are positive

Workers who feel disconnected and disengaged are more likely to have negative things to say about your company. If a disengaged employee leaves or is fired, they are able to vent their frustrations on any number of social forums and sites.

Because negative feedback tends to be magnified more than positive, your company’s reputation and credibility could be damaged due to a single disengaged, disgruntled employee.

Conversely, engaged employees are positive and have enthusiastic things to say about where they work. Whether they are bragging about their job to customers or simply telling friends and family how much they enjoy working, employees who are engaged will help spread good news about your company.

Employees are Satisfied when they're Engaged

5. Employees feel satisfied when they’re engaged

Employee engagement isn’t just beneficial for your company, however. Employees who are engaged at work feel satisfied with their careers and are generally happier individuals than employees who aren’t engaged.

It’s important to remember that boosting employee engagement isn’t simply about creating more productive, robotic employees and increasing profits. Employee engagement is advantageous for both parties and should be treated as a two-way street.

One of the biggest advantages to increased employee engagement is that you’ll be surrounded by happy workers who enjoy coming to work nearly every day. Engaged employees are cheerful employees.

Engaged Employees are More Philanthropic

6. Engaged employees are more philanthropically minded

Employees who are engaged at work want to know that the company they work for cares about the community. If the company encourages volunteerism or provides matching gift or volunteer grant programs, engaged employees are more likely to take advantage of these opportunities to donate their time and money toward worthy causes.

Learn how to use matching gift programs to foster employee engagement.

By creating an atmosphere of corporate philanthropy, you can not only help employees contribute to nonprofit organizations, but you can also help them feel more engaged and fulfilled at work.

Discover the top ways corporate philanthropy can help your company increase employee engagement.

Engaged Employees are Better Communicators

7. Engaged employees are better communicators

Employees who care about their jobs are more effective communicators with their coworkers, leaders, and customers alike. Disengaged workers may mindlessly go through their day without remembering any of the conversations that they had (if they had any at all!).

Engaged employees, however, will engage each other in stimulating discussions that could turn into productive brainstorming sessions. Incorporating a culture of employee engagement can not only help employees connect with one another, but it can also help create new innovations and ideas.

Engaged Employees are More Creative

8. Engaged employees are more creative

All of the conversations that will spring up within your company because of increased employee engagement have the potential to make your employees more creative.

Disengaged employees rarely produce new solutions or bring innovative ideas to the table; they have little interest in contributing to the bigger picture or being creative with their job.

Engaged employees, on the other hand, find creativity to be essential. They thrive on knowing that they can find new ways of completing tasks and projects and are always looking for fresh takes on old ideas.

Learn more about increasing employee engagement.

By creating an atmosphere of employee engagement, you can not only boost productivity and profits, but you can also help your employees reach their full potential and look forward to coming to work each day. Your workers will feel more satisfied and content with their careers, and your company will benefit from higher productivity and profits.

Additional Employee Engagement Resources:

Create Matching Gift Program

Resources for Companies Creating New Matching Gift and Volunteer Grant Programs

While Double the Donation is primarily geared around providing matching gift tools for nonprofits, we also consult with corporations interested in creating or overhauling their employee matching gift and volunteer grant programs.

Before we begin any of these engagements, we always encourage corporate representatives to review the resources and articles contained on our site. Below are a few suggested reads for corporate employees.

Corporate Giving Resources

Resources for Companies Creating New Matching Gift Programs:

Matching Gift Basics: While this article is geared towards nonprofits, it includes a good overview of different aspects of matching gift programs.

Standard Elements of Matching Gift Programs: A great read for corporations explaining the different elements of standard corporate match guidelines.

Top Matching Gift Companies: In this article we highlight ten companies with outstanding employee giving programs. Each company has a unique component to their match programs that cause them to stand out among their peers.

Common Questions from Companies Creating New Match Programs: On a daily basis our team speaks with nonprofits and corporations about matching gift programs. Here are a few of the most common questions we receive.

 

Resources for Companies Creating New Volunteer Grant Programs:

Volunteer Grant Basics: While this article is geared towards nonprofits with a large number of volunteers, it includes a good overview of different aspects of volunteer grant programs.

Top Volunteer Grant Companies: We highlight ten companies which provide volunteer grants of greater than $15 per hour.

Three Ways to Make Dollars for Doers Programs a Program Employees Participate In: Realized Worth outlines how companies can design volunteer grant programs that employees actually participate in.

 

Business Reasons to Create Employee Giving Programs:

The Impact of Matching Gift Programs on Employee Engagement: Get a better understanding of the commonalities of great matching gift programs as well as their impact on employee engagement.

The Importance of Improving Employee Engagement: Wondering why improving employee engagement is good for your business? This article is for you.

 

Implementing Employee Giving Programs:

Corporate Example (Texas Instruments) – Promoting Employee Giving: View a few examples of how Texas Instruments promotes matching gifts to employees and retirees.

Corporate Example (Microsoft) – Promoting Employee Giving: View a few examples of how Microsoft promotes employee matching gifts to employees.

Paper Processing vs. Electronic Process: Learn why more and more companies are switching to electronic platforms for handling employee giving.

Corporate Philanthropy Software Vendors: Looking to implement a new employee giving program? Make sure to check out these leading vendors who have worked with countless companies to design their employee giving systems.

Using Facebook to Share Dollars for Doers Information: Check out how CUNA Mutual, CH2M Hill, and CSX are using Facebook to spread the word to both employees and local communities. 

 

Company Spotlights:

Disney: Disney offers volunteer grants that are tiered based upon the different hourly thresholds.

State Street: State Street’s corporate philanthropy programs have evolved over the years to include matching gifts, volunteer grants, and fundraising matches.

Verizon: Verizon is one of the largest employers in the country and employees across the income spectrum. Learn about the company’s employee giving programs and the impact on communities.

Learn why companies have matching gift programs and how your nonprofit can take advantage of corporate philanthropy.

Why Do Companies Have Matching Gift Programs?

People are usually told that if it’s too good to be true, it probably is. Even more people have that very same reaction when they’re told that their employers are willing to give out free money to a nonprofit of their choice.

These programs may seem like they’re taken from a nonprofit professional’s dream, but they are very real! More and more companies are offering corporate matching gift programs in order to prioritize corporate social responsibility. In one of these programs, businesses will match an employee’s donation to select nonprofits and double, sometimes even triple or quadruple, the impact. Other times, companies will offer grants to eligible nonprofits if their employees even volunteer their time.

As a nonprofit professional, it’s your job to get the word out about these programs to your donors. However, to fully understand these programs, you need to know exactly why businesses create giving programs. Let’s run through a few topics and areas of thought around corporate giving, such as:

  1. How corporate giving is great for branding.
  2. Why employees want to give back to their communities.
  3. Why companies choose specifically to match gifts.
  4. How can a matching gift database help nonprofits?

There are a few reasons why corporations give to charity. One of the most well-known reasons is for tax purposes, but the benefits go much deeper than that. If you’re ready to understand the reasoning behind corporate philanthropy, let’s dive in!
Developing a positive, recognizable brand is one reason why companies have matching gift programs.

1. How Corporate Giving is Great for Branding.

What is the biggest misconception people have about branding? Brands are logos, and logos are brands. However, the way people perceive your company and its products goes much deeper than a logo. It’s influenced by previous interactions, by advertising, and by what people have read and know about the company.

For instance, companies like Toms Shoes are well known for their one-for-one program that donates a pair of shoes to an impoverished child for every pair purchased. When consumers make the decision to buy a pair of Toms Shoes, they’re not just deciding based on the Toms logo.

Instead, their decision is heavily influenced by the ways that the company has branded itself as a leader in philanthropy. In other words, people feel good doing business with Toms, which makes them want to continue supporting the business.

However, not every company needs to donate tangible items to make a difference. We often mention companies like Google for their robust spirit of philanthropy. Consumers trust Google, because it has a reputation for doing good. In the business world, trust means everything.

Companies everywhere are giving millions of dollars away to charity for one simple reason, it’s good for developing a trustworthy brand. Therefore, it’s good for business.
Giving back to the community is a big reason why companies match gifts.

2. Why Employees Want to Give Back to Their Communities.

Giving back to the community is the heart of corporate giving. Yes, giving programs develop a trustworthy brand, but socially-aware businesses know they have the power to do more than that.

Oftentimes, businesses want to support the community that supports them. That way, their local consumer base will take pride in advocating for them.

Plus, corporate giving develops well-rounded employees. By creating well-designed programs, companies convey their desire to give back to the community. When employees know they can make a substantial difference in their communities, they’ll be much more motivated to do so.

Doubling, and even sometimes tripling, their employees’ contributions makes it much more appealing to donate and volunteer for local nonprofits. In fact, 84% of donors say they’re more likely to donate if a match is offered.

Charitable employees will be drawn to businesses that offer these programs, creating a well-rounded and generous work environment. Even if employees don’t already donate time and money to nonprofits, they’ll still become much more aware of these opportunities. A giving program that increases employees’ potential impact may be the push an individual needs to donate or volunteer!
Allowing employees to pick which causes their employer financially supports is a major reason why companies match gifts.

3. Why Companies Choose Specifically to Match Gifts.

You may be wondering why companies don’t just donate their entire giving budget to a few select charities.

For one, matching employee donations can forgo difficult screening processes for charities. Companies don’t want to donate money to charities that are inefficient, corrupt, or have had major scandals. Matching employee donations puts the research burden on the employee, not the company.

It also avoids debates about which nonprofits should receive funds by democratizing the process. In other words, the employees have a say in how their company spends its giving budget.

Remember, matching donations also encourages employee philanthropy. Generous employees look good for overall company branding too. Microsoft, for instance, can boast that its employees raised over $1 billion dollars for charity since the inception of its giving program.

In short, matching gifts is just a simpler way of donating. When an employee shows their employer which causes they care about, companies know how to allocate their giving budget.
Now that you know why companies match gifts, use a matching gift database to help you pinpoint these major revenue opportunities.

4. How Can a Matching Gift Database Help Nonprofits?

For nonprofits, pinpointing corporate giving opportunities can quickly become overwhelming as their supporter bases grow. Researching each donor’s and volunteer’s employer is an ongoing, arduous process. That’s where a comprehensive matching gift database (like Double the Donation) comes in handy!

Double the Donation is the world’s leading matching gift database. It has data on more than 20,000 companies representing 15+ million match-eligible individuals. Best of all, it easily integrates with other software, so you won’t have to worry about transferring your existing data! Here’s how it simplifies the matching gift process:

  1. You embed the tool on your nonprofit’s website or online donation page.
  2. Donors/Volunteers can search their employers even before they contribute.
  3. They’ll instantly receive info on their employers’ giving program (e.g. requirements, restrictions, forms, etc.).

Large nonprofits may benefit even more from 360MatchPro by Double the Donation. Through email screening, the system automatically detects match-eligible donors and reminds them to complete the match process through automated emails.

Matching gifts and volunteer grants are vital for your fundraising strategy. Make sure you can instantly recognize your opportunities, so you can maximize your nonprofit’s much-deserved revenue!

Think your nonprofit can benefit from Double the Donation?


Fully understanding matching gifts means knowing why corporate giving exists in the first place.

It’s great for branding and boosting business, but also, companies want to give back to their communities. Plus, these programs increase employee morale and retention.

It’s easy to feel like a cog in a machine with no attachment to your workplace, but a company that takes interest in causes that its employees support is more likely to gain respect.

Want to learn more about matching grant programs and how they can benefit your organization? Check out the following articles:

  1. Matching Gifts: A Q&A Guide for Nonprofit Organizations  Still confused about matching gifts? Take a look at this comprehensive guide by Re:Charity.
  2. Top Matching Gift Companies. Check out this list of top companies that have generous giving programs.
  3. Corporate Social Responsibility: The Definitive Guide. Find out more about why businesses implement giving programs with this guide on CSR.