Atlanta, GA (November 13, 2018) –Double the Donation is excited to announce a new partnership with Revv, an advanced donation and fundraising platform. With this partnership, all Revv customers are now able to activate Double the Donation, Double the Donation’s most robust matching gift tool.
With Double the Donation, users are able to fully automate their matching gift marketing and follow-up outreach with donors.
“We are so excited to offer our customers the opportunity to significantly increase their matching gift revenue with Double the Donation,” said Carl Sceusa, CEO of Revv. “Our partnership with Double the Donation offers our nonprofit customers the most extensive database of matching gift programs with the most user-friendly platform designed to make a typically cumbersome process extremely simple.”
Organizations using Double the Donation are able to capture donor information through email domain screening, self-identification, and bulk uploads. In addition, Double the Donation offers fully automated, highly customizable email outreach to see those potential matches through to completion.
It’s easy to turn on Double the Donationfunctionality on Revv forms. Simply edit any donation page and add the Double the Donation upsell, configuring the text however you want it to appear on your form.
“Revv does great work, and we can’t wait to see what their customers will do with all of the additional revenue matching gifts can bring,” said Adam Weinger, President of Double the Donation. “With $4-7 billion in matching gift revenue left on the table each year, we are happy to offer organizations the opportunity to claim some of it.”
Double the Donationmakes it simple for donors to follow through on submitting matching gift requests to their employers. The biggest hurdle to collecting matching gift revenue is lack of donor awareness, so by incorporating the search tool right onto the Revv donation form and again on the confirmation page, Double the Donation encourages donors to find out if they are match-eligible.
Plus, Double the Donation presents a clear and simple breakdown of the specific program a donor may be eligible for, making it easy for the donor to submit a match request and increase their impact.
Teaming up with Revv presents an exciting opportunity for all of their customers to increase their annual revenue by utilizing this advanced matching gift automation software.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-Revv-partnership-feature.jpg291773Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2018-11-13 16:06:202025-02-26 18:28:21Revv Partners with Double the Donation for Matching Gifts
The partnership brings enhanced matching gift functionality to Classy’s nonprofit customers, allowing them to raise more and accelerate their organization’s impact
Double the Donation announces an enhanced matching gifts partnership with Classy, creator of world-class online fundraising software for nonprofits. The partnership brings enhanced matching gift functionality to Classy customers through native integration with the industry-leading matching gifts automation platform, Double the Donationby Double the Donation.
“At Classy, our mission is to empower the world for good and this includes bringing the best-in-class fundraising solutions and tools to our customers so they can raise more money and ultimately increase their impact, says Scot Chisholm, CEO and Co-founder of Classy. “Integrating with Double the Donation allows us to offer a sophisticated gift matching solution, giving supporters tools to easily double their contribution, ultimately creating more sustainable impact for nonprofits.”
The Classy-Double the Donation integration provides a quick and simple matching gift process for donors. Through Double the Donation’s database of corporate matching gift programs, donors are able to confidently submit their matching gift requests. The enhanced capabilities of the new release identify more matching opportunities, drive the opportunities to completion, and ultimately result in more revenue for the nonprofit.
“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs,” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by the Double the Donation database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits — not frustration at outdated information and broken links.”
Activate in Seconds and Start Raising More from Matching Gifts!
Getting started with the new Double the Donation integration takes less than a minute. Nonprofits with a Double the Donation account can simply navigate to the Double the Donation App in “Apps & Extensions” within their Classy account to connect the two services.
Activate Double the Donation from within Classy Manager.
No Double the Donation Account? No problem! Fill out the contact form, and a member of the Double the Donation team will be right with you to get you set up.
Once the integration has been set up, Double the Donation will automatically add the appropriate company-matching gift workflow to all Classy donation forms. That workflow is simple, streamlined, and highly valuable.
During the donation process itself, donors can select their company name from an easy-to-navigate autocomplete search box. Donors simply begin typing their company name and select it once it is suggested by the smart autocomplete functionality.
Double the Donationmakes it easy for your donors to search for their company name on your Classy form.
This search functionality allows donors to move quickly and confidently through the Classy donation form without stopping, which protects conversion rates while identifying opportunities for higher matching gift revenue at the same time.
Once Double the Donationknows where a donor works, it provides the immediate next steps the donor needs to take to get their gift matched directly in the donor’s inbox.
Double the Donation sends matching gift information directly to your donors.
Of course, all the features from the previous version of the Double the Donation-Classy integration are still included in the newly enhanced release. Double the Donationstill sends configurable follow-up emails to all donors to check their matching gift eligibility, even if they skipped the company name search field on the donation form, to capture every last opportunity for matching gifts.
Drive More Matching Gifts to Completion with Double the Donation and Classy!
Double the Donation enhances the Classy donation experience by raising your organization more money from corporate matching gifts.
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donationdiscovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
To get started on your matching gift journey with Classy and Double the Donation, schedule a private demo of Double the Donation today.
About Classy: Classy is a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Based in San Diego, CA, Classy is trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world’s largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children. Classy also hosts the Collaborative conference, a three-day immersive experience designed exclusively for nonprofit professionals and social impact leaders to learn, share, and get inspired. For more information, visit www.classy.org or follow Classy on Twitter @Classy.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-and-Classy-Announce-Enhanced-Matching-Gifts-Integration-for-Nonprofits.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2018-11-07 13:19:362025-02-27 19:10:32Double the Donation and Classy Announce Enhanced Matching Gifts Integration for Nonprofits
Atlanta, GA (October 17, 2018) — Double the Donation is proud to announce a new integration with NonProfitEasy’s Fundly CRM. This Double the Donation integration into Fundly CRM will provide users with industry-leading matching gift functionality. Fundly is used by nonprofits to revolutionize the way they serve their communities.
This integration allows Fundly CRM users to fully automate the matching gift process, exponentially increasing their matching gift revenue while reducing time spent on collecting matching gifts. With this integration, Fundly users can turn on this functionality directly through their Fundly CRM account.
“In deciding which matching gift tools to offer our customers, we found Double the Donation’s matching module to be the most comprehensive and easy-to-use platform,” said Lomesh Shah, President and Co-Founder of NonProfitEasy. “We are so excited to offer our users the opportunity to double their donations with ease, efficiency, and accuracy.”
Double the Donation allows users to automatically track the match-eligibility of their donors, the status of those potential matches, and the revenue raised in matching gifts. Most importantly, Double the Donation’s automated and customizable email follow-up vastly increases the amount of matching gift requests successfully driven to completion.
The biggest hindrance to matching gifts is lack of donor awareness. With Double the Donation, Fundly CRM users are able to automatically identify match-eligible donors through email domain capture as well as self-identification directly on their donation forms.
“We are so excited to see that Fundly has integrated our matching gift tools into their CRM, offering all of their users a chance to enhance their matching gift programs,” said Adam Weinger, President of Double the Donation. “There are 15 million people in America who are eligible for matching gifts, and we’re looking forward to seeing how Fundly CRM users connect with those donors.”
Double the Donation has the most extensive database of existing matching gift programs, including more than 20,000 companies, subsidiaries, and spelling variations. Use of this database affords organizations the opportunity to follow through on every possible corporate matching gift donation.
Match-eligible donors are presented with simple, streamlined information about the matching gift program that they qualify for. They are also presented with direct links to the appropriate online forms or downloadable PDFs required to submit their matching gift requests.
Double the Donation is excited to share news of a new partnership with Wilson-Bennett Technology, Inc. (WBT), a leading provider of educational and nonprofit fundraising programs.
This partnership situates Double the Donation as the exclusive provider of matching gift services to WBT, replacing the legacy solution managed by HEPdata.
All WBT clients now exclusively have access to 360MatchPro by Double the Donation, the industry-leading matching gift automation platform.
“Wilson-Bennett Technology has always taken pride in providing our clients with cutting-edge services and technology,” said Rob Schlitts, Division President of WBT. “The phonathon landscape is evolving, and we are continually making changes to meet and exceed our clients’ expectations. The phone still proves to be a vital avenue to generate donors and dollars. We are excited to partner with Double the Donation and know our clients will enjoy the powerful matching gift solution.”
The integration places 360MatchPro’s tools directly within Donor Connect call scripts for easy access and use. With 360MatchPro’s autocomplete search tool and matching gift information present directly in Donor Connect scripts, schools can start collecting valuable employer and matching gift data from their supporters, while those supporters get to double or even triple their contributions.
With 360MatchPro, callers can help identify more donors as match-eligible. A smart auto-complete algorithm dynamically pulls from Double the Donation’s comprehensive database of parent companies, subsidiaries, brands, and spelling variations to maximize the percentage of match eligible donors callers are able to identify.
“Building and maintaining our database of companies that offer matching gift programs is really the core of our business at Double the Donation,” said Adam Weinger, President of Double the Donation. “A full-time, onsite team is dedicated to making daily updates to the database so that more than 98 percent of the 15-19 million match-eligible individuals in the US workforce will find their company’s program guidelines in our system.”
The matching gift program guidelines returned by 360MatchPro are written for a donor, not for a fundraising professional. Tailored for callers who need to convey complex information quickly and accurately, Double the Donation and Wilson-Bennett ensure that callers can easily provide the right information that encourages donors to take the next step and submit their matching gift request.
Activate in Seconds and Start Raising More from Matching Gifts!
Getting set up with the Donor Connect and 360MatchPro integration is simple. All you need to do is get in contact with your representative at Wilson-Bennett Technology and they’ll take care of activating your account for you! No complicated IT work required on your end.
Once you’re up and running with your integrated solution, your callers will be able to inform donors of their eligibility in real-time, all while storing valuable employer data from your donors in your 360MatchPro account. All your callers need to do is ask the donor for their employer, enter their employer name in the autocomplete search tool, and relay back match program information and eligibility for the donor!
From there, 360MatchPro handles the automated follow-ups and stores donor data in the 360MatchPro dashboard for your later use. Link donors directly to their matching gift request form or employee portal via the automated email streams and start capturing those matching gifts!
Drive More Matching Gifts to Completion with 360MatchPro
360MatchPro and Wilson-Bennett Technology use their powerful integrated solution to fuel your fundraising efforts through phonathons.
Some other features you should know about:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Ready to learn more or get started? Schedule a personalized demo to see how 360MatchPro can fit your organization’s needs and drive donations through company gift matching.
About Wilson-Bennett Technology: Our Mission: Providing our clients with the most efficient and cost effective phonathon services in the industry today. Our knowledge and professional staff will help inspire, educate and implement best practices for your campaign. We offer on-campus managed phonathon programs, off-campus calling, membership calling, admissions calling, as well as software leasing; each tailored to the client’s needs.
About Double the Donation: There’s an unnecessary gap between fundraising organizations and corporate giving programs, to the tune of $4-7 billion in unclaimed matching gift revenue annually. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. Double the Donation maintains a database of employee matching gift and volunteer grant programs. With more than 20,000 entries in the database, Double the Donation presents match-eligible donors with their company’s specific program requirements, including a direct link to their company’s online matching gift submission portal or PDF download.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-Wilson-Bennett-Technology-HEPdata-replacement.jpg270720Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2018-08-22 14:00:172022-06-20 07:54:55Wilson-Bennett Shifts Functionality from HEPdata to Double the Donation
Double the Donation is proud to announce a new partnership with iDonate, a fast-growing digital fundraising solution for nonprofits. Together, iDonate and Double the Donation are providing integrated corporate matching gift marketing automation to nonprofits and higher education institutions.
iDonate has enhanced both functionality and customer experience by substituting the previous solution by Amply with Double the Donation matching gift automation by Double the Donation, the leading provider of matching gift and volunteer grant software to nonprofits and educational institutions. All of iDonate’s clients who were using the Amply tool have been transitioned over to the enhanced Double the Donation offering.
“Based on client feedback, we reevaluated the matching gift solutions available from all vendors and invested in transitioning our clients to Double the Donation’s premium platform,” said Karen Tanker, Director of Customer Success at iDonate. “We’re excited to help our nonprofits better manage their matching gift efforts through the use of Double the Donation’s industry-leading software. The switch to Double the Donation is a major enhancement that provides more flexibility, enables more automation, and supports iDonate’s philosophy of investing in technology and tools that better engage donors personally and help nonprofit raise more.”
Through Double the Donation, organizations can identify more matching gift opportunities, automatically drive those matches to completion, and take further action based on advanced analytics and reporting.
“We couldn’t be happier to provide advanced corporate matching gift automation tools to iDonate users,” said Adam Weinger, President of Double the Donation. “With more than $4 billion in matching gift revenue left on the table every year, automating the matching gift follow-up process is the key step Double the Donation makes easy for busy nonprofits and educational institutions.”
At its core, Double the Donation addresses a key lack of donor awareness about their employer’s corporate philanthropy programs. Donors want to make their support go further, they just aren’t always aware of the tools at their disposal. Through the native integration with iDonate, Double the Donation is more readily available to and affordable for more nonprofits and educational institutions.
Activate in Seconds and Start Raising More from Matching Gifts!
Your nonprofit can turn on Double the Donation functionality directly within the iDonate platform and get up and running with a quick message to the iDonate support team.
Once you’re set up with the Double the Donation tool on your donation page, donors will be able to search for their company and check their eligibility for a matching gift. The iDonate and Double the Donation integration provides donors with a direct line to their employer’s matching gift application form so they are more likely to complete a match.
Donors often aren’t aware that they could double or triple their contribution without reaching back into their own wallets, but the iDonate and Double the Donation integration bridges that knowledge gap by informing donors of their eligibility without ever having to leave your organization’s website.
Drive Donations to Completion with Double the Donation!
Corporate philanthropy can have an incredible impact on your nonprofit if you know how to take advantage of the resources available to you. The integration between iDonate and Double the Donation makes corporate gift matching an easy process for the donor and the nonprofit and helps your organization increase its fundraising revenue so you can get back to helping communities in need.
The iDonate platform offers a simple, centralized, and secure way for your nonprofit to drive donations, and the Double the Donation plugin follows suit with the following features:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Don’t wait on the opportunity to double your fundraising revenue with corporate matching—request a demo today to get started.
About iDonate: iDonate is working to transform charitable giving by making giving simple and accessible for everyone, unlocking more ways to give, building tools that make it easier for nonprofits to make a bigger impact, and pushing the industry to innovate. Visit www.idonate.com for more information.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-iDonate-Amply-switch.jpg270720Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2018-07-24 13:43:032025-02-27 19:20:49iDonate Reevaluates, Switches from Amply to Double the Donation
For most nonprofits, the topic of matching gifts is confusing enough as it is. However, the fine print can make it even more confusing, often turning donors away from taking advantage of corporate philanthropy. For instance, what happens when two spouses (both of which work for companies with matching gift programs) submit matching gifts separately to your organization?
Oftentimes, when a nonprofit’s fundraising team can’t find out the answer, the organization gives up when it could have received both matches. To fully understand situations like this, let’s dive into a few key questions:
Corporate philanthropy, like matching gift programs, is vital to nonprofit success. Let’s dive into common matching gift guidelines for situations like this.
1. Are Both Spouses Eligible to Receive a Match for the Same Organization?
In most cases, both spouses are able to submit a matching gift request to their respective employers. Assuming the standard case where companies match donations dollar-for-dollar, a single donation would effectively be tripled. We rarely, if ever, see a rule preventing a gift from being matched by multiple companies.
A more common occurrence is for both spouses to work for the same company that offers matching gifts. If that’s the case, one of three things typically occurs:
The company will provide a double match. For example, rather than matching at a 1:1 ratio, the company will match at a 2:1 ratio.
The company will provide the same matching gift ratio but will double the limit. For instance, instead of matching all donations up to $5,000 annually, the company will match donations up to $10,000 annually.
The company provides the couple with the same benefit that an individual employee receives.
To stay up-to-date on your donors’ matching gift eligibility, jump ahead to learn about matching gift databases.
2. How Can Nonprofits Promote Matching Gift Programs for Spouses?
Your organization may already incorporate many of our top ways to promote employee matching gifts, but don’t forget to also promote matching gifts for spouses.
For instance, do you provide donors with acknowledgement letters after they submit the matching gift request or upon receiving the actual grant from the company? If so, that would be a great time to encourage donors to ask their spouse if his or her company offers a matching gift program, too.
Simply reminding them that their donation could make even more of an impact increases the likelihood that they’ll look into it. Once a donor has gone through the match request process themselves, they’ll realize how straightforward it is.
From here, ask them to also find out if their spouse’s employer offers a similar program so the donation can be tripled! Since they’ve gone through the simple match request process themselves, they can relay the necessary information to their spouse.
Remember, if you subscribe to Double the Donation’s service, direct your supporters to your organization’s matching gift and volunteer grant webpage with our tool. That way, they can instantly determine their eligibility and submit the appropriate forms.
3. How Can a Matching Gift Database Help Identify These Opportunities?
While most employers will match both donations made by spouses, company guidelines do vary. As a nonprofit professional, you’ll need to stay on top of your donors’ personal data, such as their eligibility for matches through their employers. The research phase is an ongoing, arduous process. That’s where Double the Donation, the industry’s leading matching gift database, can help!
With Double the Donation, both your nonprofit team and your donors can instantly receive up-to-date information on their employers’ giving programs. This includes available guidelines, forms, requirements (e.g. donation minimums and maximums), and other relevant information. Plus, it easily integrates with other software, so you won’t have to worry about transferring all your data.
Plus, this comprehensive matching gift software enables email automation, customizable matching gift tracking, and other useful automation features!
With either platform, your nonprofit won’t miss out on important corporate giving opportunities. Whenever two spouses donate to your organization, they’ll instantly know if they are both eligible for matches through their employer, simply by searching their companies’ names. No more confusion on anyone’s part!
Matching gifts are not something your nonprofit wants to overlook. They’re fairly straightforward to acquire, but it can get tricky when two spouses both donate to your nonprofit. In some cases, they work for separate matching gift companies, and in others, they work for the same company. It’s all about making sense of companies’ guidelines.
Now that you know typical outcomes and how to identify these opportunities, start maximizing your matching gift potential!
https://doublethedonation.com/wp-content/uploads/2022/05/Spouses-at-Matching-Gift-Companies_Feature.jpg280725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2017-10-12 19:14:462025-02-24 15:22:29Matching Gifts: When Spouses Both Donate to a Nonprofit
Have you ever wondered what the actual online matching gift submission process is like for donors?
If so, this article is designed to shed light on the steps your nonprofit’s donors take when submitting a matching gift online.
Typical Online Matching Gift Submission Process for Donors:
While the online submission process can vary by company, it typically involves the following steps:
Employees log into the company’s matching gift submission website
Employees search for the nonprofit they donated to
Employees select the nonprofit from the search results (if not found, they enter the organization’s information)
Employees register their donation
Employees submit the matching gift request
Step-by-Step Overview of Home Depot’s Online Matching Gift Process:
While some employers develop their own matching gift submission process internally, most contract it out to one of the main companies that administers matching gift programs on behalf of companies.
The following screenshots are for Home Depot’s electronic submission process and are representative of the process for employees of most large companies with matching gift programs.
Step #1: Employees log into the company’s online matching gift submission website.
Step #2: Employees search for the nonprofit they donated to.
Step #3: Employees select the nonprofit from the search results.
Step #4: Employees enter information about their donation.
Step #5: Employees submit the matching gift request.
That’s it! Just those quick five steps and the donors have done their parts. The rest of the process involves your nonprofit verifying to the companies that the donations were made and then the companies issuing the matching funds.
https://doublethedonation.com/wp-content/uploads/2022/05/Our-Tool-2.png321845Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2015-02-10 04:01:512023-09-11 17:38:57Matching Gift Online Submission Process Example | Home Depot
Many nonprofits host special event fundraisers like galas to boost them toward their revenue goals. However, only a few organizations realize that tickets and donations made during the event might be eligible for corporate matching gifts.
When brainstorming ideas for your next fundraiser, don’t steer clear of special events. Instead, research your donors’ employers and your corporate match opportunities. To kick off your research, review the following key examples and commonalities between companies’ giving programs:
Ready to learn more about matching gifts for special event fundraisers? Let’s get started!
1. Examples of Donations at Annual Galas and Special Events
Because of your familiarity with the nonprofit world, you likely know that organizations typically incorporate donations with their special events.
Let’s take a look at some notable special events hosted by some major, well-known organizations:
The Greater Los Angeles Zoo Association gives individuals an opportunity to name one of its animals. For donations between $1,000-$50,000, you can name an animal, receive recognition in the zoo publication, have your photo taken with the animal, and get a VIP tour.
The Atlanta Botanical Garden has its Garden of Eden Gala, the organization’s largest annual fundraiser. Tickets range in price from a few hundred dollars to $25,000 if you want to be the presenting sponsor. Benefits include tickets to the organization’s Ball, a Patron Party, and much more.
NEXT for Autism (formerly New York Collaborates for Autism) hosts its annual “Night of Too Many Stars”. Celebrities such as Jon Stewart, Katie Perry, Amy Poehler, Tina Fey, Seth Rogan, and many others auction off once-in-a-lifetime opportunities to hang out with them. For instance, becoming “best friends with Amy Poehler & Tina Fey” for an evening was auctioned for thousands of dollars a few years ago.
Most nonprofits aren’t quite on this huge event level, but it’s a great place to start researching. Take the time to look at special events hosted by major nonprofits whose missions are similar to yours. Who knows? Their major fundraisers may inspire your next event!
2. Eligibility of Donations Made at Galas and Special Events
It may come as a surprise, but many companies that offer matching gift programs will match donations made at special events!
When reviewing a company’s matching gift form, you may notice a sentence similar to “the corporation will not match tickets or subscriptions.” For instance, if your organization is a symphony selling a concert ticket or a science museum selling an IMAX ticket, companies won’t match the ticket price.
The reason for this is that donors are receiving a tangible benefit that would be charged by other for-profit organizations. For example, an IMAX movie could be compared to a regular movie ticket while the symphony could be compared to a sporting event ticket.
If that’s the case, then why are gala tickets and special event tickets often eligible?
If you look at the fine print on many nonprofits’ special event tickets, you’ll notice that it mentions a tax-deductible amount for each ticket. The tax-deductible dollar amount is what’s eligible to be matched.
In general, at galas, you must subtract the cost of a similar meal and any gifts that guests receive. Otherwise, it won’t be considered matching-gift eligible. For instance, if you host a gala and sell $500 tickets, you have to determine the fair market value of the benefits. In other words, how much would someone spend on the event if it wasn’t a fundraiser?
Let’s say people would typically spend $100 for a gala like yours plus $50 on the meal at a local restaurant. That makes the fair market value $150, meaning the tax-deductible amount is $350. In this case, $350 is the amount that would eligible for matches.
The Bottom Line: A significant percentage of a gala ticket’s price is tax-deductible and is often eligible to be matched by an employee’s company. However, corporate guidelines do vary by company.
3. Matching Gifts for Peer-to-Peer Fundraisers
When researching corporate match programs, you may come across some companies that match the fundraising efforts of its employees. In other words, if their employees voluntarily fundraise for your cause (i.e. peer-to-peer fundraising), a company that offers this program will match the entire amount up to a certain limit.
Some of the major companies that offer these generous programs are:
Peer-to-peer fundraising is a common strategy for boosting nonprofit revenue. With these campaigns, your volunteer fundraisers receive their own personalized webpages where they raise money for your cause. The most common example of these effective fundraisers is walkathons. Though these campaigns are heavily reliant on online tactics, once you master the peer-to-peer approach, you’ll boost your fundraising potential!
4. Tips for Promoting Matching Gifts to Special Event Attendees
Unfortunately, for organizations, it’s less common to receive employee matching gifts for galas and special events than it is for regular donations or annual fund contributions.
As with all donations, you have to raise awareness and make it easy for donors to submit matching gift requests. However, there’s an extra component when it comes to galas and special events.
Even if an individual knows about their company’s matching gift program, they rarely realize a portion of their recently purchased ticket is tax-deductible and often match-eligible. Therefore, you need to promote this. Start by doing the following:
Include the tax-deductible amount on the ticket with a line such as “Did you know $X of your ticket is tax-deductible? If your employer offers a matching gift program, it may be eligible to be matched.”
If you subscribe to Double the Donation’s matching gift service, consider setting up a laptop with your organization’s page about matching gifts that’s easily accessible at your event.
At payment stations where donors pay for auction items, make sure your staff asks each individual or his or her spouse if they work for a company with a matching gift program.
Do you give donors an acknowledgement card after they buy a ticket or make an additional donation? If so, this is a great time to encourage donors to see if their employer or their spouse’s employer offers a matching gift program.
In addition to helping your day-to-day fundraising strategy, a matching gift database (like Double the Donation) can help your organization pinpoint additional revenue opportunities at special events.
Your nonprofit should promote corporate giving at any special fundraising event. Before going into ways to do this, here’s how Double the Donation works:
A nonprofit embeds the tool on its website or online donation page.
A donor (or volunteer) starts typing his/her employer’s name.
The database autocompletes the search, suggesting companies for the user to click.
The user receives all available updated information on his/her employer’s giving program.
Best of all, the tool easily integrates with other fundraising software. That means Double the Donation Matching streamlines the process even further by autoamting matching gift outreach to donors who contribute to your organization.
There are multiple ways you can promote corporate philanthropy with Double the Donation’s services:
At your event, set up a laptop with your page that has the search tool embedded.
Analyze your guest list prior to the event and research attendees’ employers. That way, you’ll have more insight on who to approach at your event.
For your event, create and hand out educational pamphlets on matching gifts and local employers that offer them.
Get creative with your matching gift promotion! Think your nonprofit can benefit from Double the Donation?
Corporate philanthropy represents a major opportunity for nonprofits. By taking the time to incorporate it into your fundraising and outreach strategies, you set your nonprofit up for success. Few nonprofits take the time to do proper research on these programs. Because of that, they overlook major revenue opportunities.
Now that you know special event tickets and donations can be matched by most employers, get started boosting your revenue!
https://doublethedonation.com/wp-content/uploads/2022/05/Special-Fundraising-Events_Feature.jpg285725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2014-04-25 13:06:232025-02-24 15:34:20Matching Gifts for Special Fundraising Events
Is your nonprofit organization missing out on potential funds from matching gift donations? Yes.
Does your development department have someone who is knowledgeable about matching gifts and the intricacies of the process? No.
Would you be interested in having someone on your staff who can bring added value to your annual fund? Yes.
If your answers match ours, then it might be time for your organization to bring on a dedicated matching gift coordinator. We’re going to explore hiring a matching gift coordinator through the following topics:
With the sample job description, we’ll look at a general overview, key responsibilities, and the characteristics of a qualified candidate. Follow along for a deep-dive into hiring a matching gift specialist.
What is a matching gift coordinator?
A matching gift coordinator is simply the staff member in charge of all of your organization’s matching gift needs, from discovering which donors are match eligible to educating those donors about submitting match requests.
This is the staff member that, for a smaller nonprofit, directs donors to your organization’s searchable matching gift database or even searches donors’ information themselves. Or, on the other hand, if you’re a larger nonprofit– this is the staff member that manages your matching gift automation tool. Finally, after determining eligibility, this staff member follows-up with donors, starting the process.
We’ve put together a sample job description for a matching gift coordinator that you can post on a multitude of great nonprofit job and career sites. Of course, you’ll need to add in the more specific elements that make your organization unique to help you stand out from the crowd. Use this template to get started, and customize it according to your organization’s specific successes!
Matching Gift Coordinator
Overview
The Matching Gift Coordinator is responsible for the oversight of the matching gift program, a component of fund development. This position entails communicating with individual donors to ensure knowledge about the possibility of matching gifts, as well as maintaining and updating appropriate information on the website and within relevant marketing materials.
The Matching Gift Coordinator reports to and works in collaboration with the Director of Development.
Key Responsibilities
Checking all individual donations against the donor’s employer to see if they are eligible for a corporate match.
Reaching out to individual donors to inform them of the possibility of a corporate matching gift.
Providing donors with appropriate information and guidelines to make the match process as effortless as possible.
Maintaining and updating the matching gift information on software such as Double the Donation as necessary.
Sending timely acknowledgments to individual donors and matching gift companies.
Maintaining the matching gift section on the fundraising pages of the website.
Marketing matching gift opportunities via various outlets including social media, email campaigns, and annual fund letters.
Characteristics of a Qualified Candidate
The Matching Gift Coordinator position requires an organized, proactive, and energetic individual who will work effectively with donors and corporations.
A successful candidate will have the following qualities:
At least 2 years of experience in fund development in nonprofit organizations.
An ability to think independently and communicate effectively.
Strong interpersonal skills.
Excellent oral and written communication skills.
An ability to learn quickly, especially with regard to software management.
A matching gift coordinator can help your organization increase its incoming donations through matching gift programs. These programs present a huge opportunity, and you don’t want to miss out due to being understaffed!
If it’s time for your organization to bring on a matching gift coordinator, use the above job description to start your search.
https://doublethedonation.com/wp-content/uploads/2022/05/Matching-Gift-Coordinator_Feature.jpg270720Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2014-02-07 13:30:582023-04-08 12:31:34Finding A Matching Gift Coordinator: Sample Job Description
Donor-advised funds (DAF), which make giving charitable donations simple and easy, are quickly gaining popularity, but because nonprofits don’t know the ins and outs, they might not be fully taking advantage of them.
As a nonprofit professional, you likely know the DAF basics, such as how they allow donors to give today and receive a tax deduction now, rather than waiting for tax season. However, what if you could double these gifts through donors’ employers?
To fully answer this question, there are a few key points you need to review: