Entries by Adam Weinger

The Ultimate Guide to Marketing Matching Gifts

Earth has always been spherical, but it took until the Greek philosopher Pythagoras in the 6th century BC to dispel the myth of a flat world. Likewise, matching gifts exist, but a lack of donor awareness could be holding your fundraising back. The most common reason why people don’t submit matching gift requests is because […]

Our Favorite Fundraising Books for Nonprofit Management (Updated July, 2015)

The Double the Donation team loves Netflix as much as everyone else, but we also love books. Our interests range from The Hunger Games to Anna Karenina to Harlequin romance novels. What we all have in common is a fervent interest in reading about the nonprofit industry, and a recent conversation got us thinking about […]

Matching Gift Team Execution

You’ve got a matching gift leader and hopefully a team to back her up. What should your dedicated team be doing? Marketing matching gifts, of course, which all starts with planning, and might be best executed via word of mouth. Develop Your Matching Gift Plan Once you have a matching gift team in place, here’s […]

Use Direct Mail to Feature Matching Gifts

Some donors don’t respond to the internet, and others simply prefer a good, old fashioned letter. Many people who make major donations are older and less technologically savvy than the young people who haven’t yet struck their fortunes and aren’t inclined to give. An older generation of donors (and many young donors) still reads through […]

Feature Matching Gifts on Your Nonprofit’s Ways to Give Page

A ways to give page is where your donors can access the complete list of options for donating to your nonprofit. Those options might include regular donations, volunteering, matching gifts, and more. A good ways to give page promotes the breadth of a nonprofit’s donation options. Example: Cure JM’s Donation Options / Ways to Give […]

Feature Matching Gifts in Your Nonprofit’s Facebook and Twitter Posts

An article from Forbes revealed that, “92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” If you’re trying to raise awareness for matching gift programs, social media offers fruitful options. Websites such as Facebook and Twitter allow you to appeal to your […]

NeonCRM Matching Gift Integration Guide

Does your nonprofit use NeonCRM? Are you looking to incorporate matching gift information into both your website as well as the NeonCRM donation process? If so then this NeonCRM / Double the Donation Matching Gift Integration guide is for you.   Double the Donation’s Relationship with NeonCRM: NeonCRM empowers nonprofit and membership organizations to raise more […]

Feature Matching Gifts in Acknowledgement Emails

One of the best times to feature matching gifts is in acknowledgement emails to donors. For these messages, form letters are your friends. Install an automated process to change a name here and a few phrases there and voila! You can reach thousands of people with personalized messages in the blink of an eye. There […]

Matching Gift Online Submission Process – Example Using Home Depot’s Website

Have you ever wondered what the actual online matching gift submission process is like for donors? If so, this article is designed to shed light on the steps your nonprofit’s donors take when submitting a matching gift online. Typical Online Matching Gift Submission Process for Donors: While the online submission process can vary by company, […]

Incorporate Matching Gifts Into Your Prospect Research

If prospect research is the eyes that spot the prospects then matching gifts are the hands that grab the donations. Of course, you can receive gifts without doubled donations, but you shouldn’t let easy money slip through your grasp. Prospect research can unveil a world of new prospects, and matching gifts allow you to maximize […]