Matching gifts are a fundraising goldmine for nonprofit organizations and educational institutions, yet many organizations are unsure of how to make the most of the most popular type of corporate philanthropy. Many companies and corporations offer these matching gift programs, and the process is actually quite simple. First, the donor makes a contribution. Then they […]
Planning a major fundraiser is exciting, and the potential payout can provide the funding to launch your nonprofit’s mission forward by leaps and bounds. But is your nonprofit ready to run such a large-scale fundraising campaign? To find out, conduct a feasibility study. As the name implies, this study essentially determines whether your fundraiser is […]
It’s 4 o’clock. You run to the vending machine with a dollar and some change in your hand. All you’re hoping for is that little afternoon pick-me-up: a shiny, red bag of Skittles. But when you press A7, the gears turn a little too far, and (gasp) you’ve got two bags of Skittles. You only paid for […]
In recent years, donor retention rates have been hovering slightly above 40%. This means that if you have 100 donors, roughly 60 of them are only making one-time donations. If the focus on donor retention isn’t strong and comprehensive, a nonprofit organization will need to concentrate on acquisition of new donors instead, an importantly vital but often […]
Employee engagement is generally defined as the emotional and functional commitment an employee has to achieving the mission of the organization. At most companies, there’s a lot of lip service paid to making sure employees are engaged. But have you ever wondered why? Have you thought about strategies companies can use to increase employee engagement? […]
Author Simon Sinek once said, “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” This quote perfectly illustrates how vital it is to engage your employees. By doing so, they will be happier and perform to the best of their abilities. Unfortunately, employee engagement is sometimes an afterthought […]
HURRAH! You’ve done it. Your nonprofit has gotten a donor to see the light and submit a matching gift request. Now what? The most difficult work is done. Your promotional effort has worked. The responsibility is now in the hands of the donor’s employer — at least momentarily. Well, you can sit back and twiddle […]
