Corporate matching gifts can significantly benefit any institution’s fundraising efforts. Raising awareness of the programs is essential, however, as available opportunities are often overlooked, especially for organizations developing a new matching gift program. For nonprofits, schools, and other fundraising organizations, matching gift videos may be just the answer you were looking for. In this guide, […]
Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls. Therefore, […]
The nonprofit world is full of talented individuals working to further charitable missions. From executive directors to grant coordinators to volunteers, there are a variety of roles that need to be filled for a nonprofit organization to run smoothly. What are examples of nonprofit jobs? There are many different types of nonprofit jobs, such as […]
When collecting information from your supporters, you’ll probably capture bits and pieces of who they are. You’ll learn their names, email addresses, and phone numbers just to name a few. However, there are probably some snippets of information you don’t collect that could really benefit your organization’s understanding of your supporters. Date of birth is […]
These days, people are glued to their phones, and most would probably consider either texting or calling as their primary form of communication with others. Therefore, making sure the phone numbers you have for your supporters are up to date is essential for smooth and effective communication with them. Even if you know how important […]
Thousands of companies match donations made by employees to a range of nonprofit causes through corporate matching gift programs. However, billions of dollars in available corporate matching revenue go unclaimed each year—largely due to a lack of awareness surrounding the programs and the matching gift guidelines and request process that are required for donors to […]
As a nonprofit professional, you know that reaching out to your supporters is an essential part of your fundraising and marketing strategy. You’ve built relationships with these people, and in order to strengthen them, you must stay in touch using effective communication. However, you might not have all of the correct contact information that will […]
At the end of the day, people expect logos from every business, organization, and nonprofit. Having a good logo is integral to your nonprofit’s branding, just like your organization’s name. A good logo is one that stands out, sticks in your supporters’ minds, and represents your mission. In this guide, we’ll explore the ins and […]
Increasingly, corporate philanthropy is viewed as necessary for businesses that are looking to grow their client base and attract top employees. Today’s consumers seek out brands that prioritize leaving a positive impact on society. According to the 2022 Edelman Trust Barometer, 58% of consumers would buy or advocate for brands based on their beliefs and […]
As a nonprofit professional, you’re familiar with the important role fundraising plays in keeping your organization up and running. However, not every nonprofit recognizes the importance of marketing fundraisers with graphic design. Fundraising flyers are one of the easiest, most effective ways to promote your fundraiser. Flyers are great nonprofit marketing tools to promote your […]
