Entries by Adam Weinger

Matching Gift Eligibility: Which Nonprofits Qualify?

As a nonprofit professional, you likely know that matching gifts can increase the impact of donations to your organization. However, not all nonprofits are eligible to participate in matching gifts programs. To maximize your nonprofit’s matching gift revenue, you need to know where your organization stands in terms of eligibility. To gain a better understanding of common […]

Marketing Matching Gifts | A Guide for Avid Fundraisers

Matching gift programs are an excellent way for nonprofits to engage supporters, double donations, and leverage corporate partners. However, a significant lack of awareness could be holding your organization back. And that’s where marketing matching gifts comes in! In this guide, we’ll break it down as effectively as possible by covering the following topics: The […]

14 Types of Matching Gift Letters Every Nonprofit Should Send

Corporate matching gifts have significant nonprofit fundraising potential, and one of the easiest, most effective ways to raise awareness for these programs is through personalized donor outreach. Whether through traditional or digital channels, smart matching gift letters can inform donors about the opportunities and encourage them to get involved. And there is a wide variety […]

How to Create Urgency + Make Your Challenge Match Stand Out

Nonprofits are always looking for innovative ways to engage donors and maximize their fundraising potential. Challenge matches are among the most effective strategies available, driving increased donations by creating urgency, doubling the impact of each gift, and motivating supporters to contribute. However, to fully harness the power of challenge grants and matches, nonprofits must engage […]

Marketing Your One-Off Matching Gift Program: Tips & Tricks

Custom or exclusive matching gift partnerships are powerful fundraising opportunities—but only if your target audience knows about them. The solution? Marketing your organization’s one-off matching gift program well. To make the most of the campaign, you’ll need a thoughtful strategy that reaches the right people at the right time with the right message. In this post, […]