Matching gift programs are an excellent way for nonprofits to engage supporters, double donations, and leverage corporate partners. However, a significant lack of awareness could be holding your organization back. And that’s where marketing matching gifts comes in! In this guide, we’ll break it down as effectively as possible by covering the following topics: The […]
As a nonprofit fundraising professional, you likely understand the importance of maximizing retention among supporters. But do you have a plan in place to go above and beyond, implementing the right strategies for effectively retaining matching gift donors? After all, this segment has already proven to be some of your most dedicated supporters. Not only […]
Corporate matching gifts have significant nonprofit fundraising potential, and one of the easiest, most effective ways to raise awareness for these programs is through personalized donor outreach. Whether through traditional or digital channels, smart matching gift letters can inform donors about the opportunities and encourage them to get involved. And there is a wide variety […]
Nonprofits are always looking for innovative ways to engage donors and maximize their fundraising potential. Challenge matches are among the most effective strategies available, driving increased donations by creating urgency, doubling the impact of each gift, and motivating supporters to contribute. However, to fully harness the power of challenge grants and matches, nonprofits must engage […]
Custom or exclusive matching gift partnerships are powerful fundraising opportunities—but only if your target audience knows about them. The solution? Marketing your organization’s one-off matching gift program well. To make the most of the campaign, you’ll need a thoughtful strategy that reaches the right people at the right time with the right message. In this post, […]
Nonprofits are always looking for ways to maximize donations, but one often-overlooked opportunity lies in matching gifts for retirees. After all, many companies extend their corporate matching gift programs to former employees, allowing organizations to double or even triple contributions from retired donors. However, these programs are often underutilized simply because retirees and nonprofits aren’t aware of […]
