Nonprofits thrive on the generosity of committed donors, whose loyalty funds their mission-related work year after year. Not only do returning donors provide reliable support for nonprofits, but they also give 42% more than one-time donors on average. But with retention rates hovering around 40% in recent years, your organization needs a clear plan for […]
If you’re a nonprofit professional, you know how important it is to retain your donors from year to year. While you’ll sometimes need to acquire new donors for growth, donor retention is more cost-effective and builds a reliable support base for your mission. However, in the nonprofit sector, the average donor retention rate is less than 35%. To […]
Two of the most common challenges nonprofits faced in 2023 were operating under unfavorable economic conditions and combatting staff burnout and low retention. Funding—or a lack thereof—is one of the main culprits. Particularly, a lack of diverse and reliable funding sources can have negative effects on nonprofit operations and burden staff with more work. If your development […]
Your healthcare facility works hard to give your patients the best care possible, so it’s only fair that you get some of that love and devotion in return — with fundraising! Healthcare fundraising is instrumental for securing the necessary staff, equipment, and facility renovations your organization needs to function at maximum capacity. However, many hospital […]
Larger donations play important roles in fundraising success, especially since major gifts of more than $1,000 account for 85% of the average nonprofit’s revenue. The challenge here, though, is that many nonprofits don’t (or can’t) consistently pursue major gifts while juggling many other day-to-day needs and goals. But there’s a surefire way to consistently secure […]
Corporate social responsibility (CSR) is a hot topic in the business world, especially when it comes to engaging employees. There’s a growing sentiment among the Millennial and Gen Z workforce that employers should provide ways for employees to give back, and the research supports this, with companies seeing a 52% reduction in turnover for new employees who participate […]
As a nonprofit professional, acquiring funds to power your mission is one of your biggest responsibilities. With over $300 billion in fundraising revenue donated in 2023 alone, finding reliable revenue sources might seem simple. However, individual fundraising can be a very volatile source of revenue, fluctuating due to economic trends, your donors’ financial statuses, and […]
Corporate social responsibility (CSR) is an opportunity for companies to give back to the communities they operate in and boost their reputations at the same time. From creating matching gift programs to improving your company’s Diversity, Equity, and Inclusion (DEI) practices, there are several ways to get involved. Review the following strategies and consider how […]
Every nonprofit professional’s dream is to cultivate a donor community full of lifelong supporters. However, achieving this goal requires lots of long-term strategic moves and outreach from your team. These activities represent donor development, a critical process for nonprofits looking to establish a foothold in their community. Prioritizing donor development can significantly improve your acquisition […]
You likely gather many details about your donors—those who support your cause with their funds, time, or resources. Perhaps you collect names, contact information, engagement history, interests, and hobbies. The more comprehensive an understanding you have of each supporter, the better you can tailor your fundraising strategy to effectively reach your target audience. However, one […]
