Learn more about powerful direct mail appeals for nonprofits with this guide.

Direct Mail Appeals for Nonprofits: 5 Best Practices

Fundraising for any nonprofit organization can be daunting. There are various ways in which an organization can go about asking donors for money. However, there is one fundraising channel that has proven to be successful time and time again in terms of engaging donors: direct mail. 

As a marketing tool, direct mail can be more appealing due to its physical format and personalized content. If you or your nonprofit organization have decided to use direct mail to reach donors, you’ve made a smart choice. However, fine-tuning the structure and content of a fundraising letter can be complex and tedious. Here are five best practices that will make your direct mail development manageable while also improving its quality:

1. Customize your fundraising letter templates.

When launching your direct mail campaign, you want to make sure that your fundraising letter is impactful, appealing, and organized. One of the most important aspects of writing a great fundraising letter is choosing and customizing the right template. Most fundraising letter templates include some variation of these six pieces:

  1. Salutation
  2. Opening
  3. Cause
  4. Anecdote
  5. Image
  6. Call to action

When choosing the right template for your appeal, make sure that it represents what you want to highlight for your fundraising. For example, perhaps you’ve already sent out your initial fundraising letter and you wish to follow up with a matching gift request. In that case, use an acknowledgment letter that thanks the donor for their contributions and encourages them to research their matching gift eligibility through their employer. 

The fundraising template you use sets the tone for how you promote your cause. Your fundraising letter, in a sense, is an extension of the brand image that you wish to create for your nonprofit. Regardless of what that image looks like, your template should allow your letter to be concise, easy to read, and attention-grabbing. After all, you want your donor to acknowledge the letter as an exciting opportunity rather than just another piece of snail mail. 

For example, you could include an important statistic relating to your mission or add a quote or slogan that summarizes your cause. Organizing your template ultimately makes it easier to communicate your message and get the response you’re looking for.

2. Include a section about matching gifts.

Matching gifts are essential for maximizing your nonprofit donations. This type of corporate philanthropy consists of donations made by a donor’s employer in response to a gift made by the employee. This is a fantastic way to double (or even triple!) your existing donations, but it’s often overlooked by donors and nonprofits alike. 

Therefore, it’s a good idea to educate your supporters about the prevalence and power of matching gift programs. Usually, you’ll ask them to contact their employer for eligibility and any necessary forms to fulfill the gift request (as each corporation has its own set of matching gift guidelines). However, matching gift software can simplify this process by easily providing donors with information about their employer’s giving programs.

Overall, matching gifts have several benefits for nonprofits, corporations, and donors alike. For the donors, matching gifts come at no additional cost but allow them to see the impact of their donation go twice as far. In addition, the company can get recognition for corporate social responsibility, which improves its reputation and provides them with tax cuts. 

Finally, for nonprofits, matching gifts can increase revenue while also aiding them in segmenting their donor database. By connecting donors to certain companies, nonprofits can obtain valuable insights on how to further customize and curate content for their audience. Make sure you send out your matching gift appeals for these reasons and more.

3. Strategically curate your greeting and P.S.

Curating content is important—especially when the end of the year approaches. It allows you to personalize the direct mail content for your donor. The more you personalize a direct mail letter, the more you motivate your donor in supporting the cause. 

Personalization means not only explaining how the cause is relevant to the reader but also using language and terminology that resonates with them. There are few better opportunities when it comes to personalizing your content than the greeting and P.S. 

When drafting your direct mail appeals, it’s important to recognize that your recipients are likely going to skim the text. And when readers scan a letter, studies show that they typically jump straight to the P.S. after the opening.

Therefore, when writing your greeting and P.S., be sure to effectively communicate the feeling you want to create in your donor. If you want your donor to feel close to your nonprofit, you may adopt an informal and casual tone in your greeting and P.S. Perhaps you want them to read the letter as if they were receiving it from a close friend. You can then conclude your P.S. with a joke that will make them smile. 

This section can also include additional information that can get the donor more involved in the cause. It can be a minor suggestion based on the specific donor, or it can be a reference to a website/organizational resource. In short, the greeting and P.S. are the main components of the letter that donors remember; that’s why it has been used in sales-boosting for so long. Ask yourself what impact you want to have on the donor, and make your opening and closing statements reflect that.

4. Wrap up with a clear and concise CTA.

Once you have explained your cause and its current state, you must bring your letter to a close with a strong call to action (or CTA). The CTA is the most important part of your direct mail when it comes to asking for donations

This is where you highlight the exact purpose and importance of your donor’s contribution to the cause. Here you must be specific with what action you demand from your donor. You’ve already detailed the broader scope of your organization’s efforts, and now it’s time to hone it down to one ask. It can be for monetary gifts, volunteer time, matching gift requests, or even event sign-ups. 

Whatever your ask is, just make sure that you tie it back to that larger purpose. State why your intended action is necessary to push the cause forward. For example, you can write, “with your donation of $100 dollars, you can feed a struggling family of four for a month. ” This puts a tangible incentive along with your donation request to make the reader more likely to form an emotional connection.

The CTA can and should be used repeatedly throughout the body of your fundraising letter to improve results. The effectiveness of your CTA depends on how well you get your point across and its sense of urgency. You should make the donor feel like they are an extension of the organization. In other words, they must take action because any choice they make can have a large impact on the cause—and the good of the constituents depends on them. 

5. Work with a dedicated direct mail fundraising platform.

Now that you understand the importance of an effective direct mail fundraising strategy, you must find the proper platform to meet your needs. Specifically, you’ll want to look for a platform that provides the tools and accessibility you need to craft your letter and maximize your ROI. 

When finding a direct mail platform, you will notice how there are several companies that specialize in nonprofit direct mail, each having its own set of pros and cons in their services. Here are some of the features and considerations you may want to look out for:

  • Low costs: Using direct mail can come with hefty start-up costs. As a nonprofit organization, you want to minimize the amount of spending on utilities and resources in order to maximize your investment in the cause. With the right direct mail fundraising platform, you can actually save money by paying less than you would on envelopes, ink, and stamps.
  • Experience and reputation: An experienced partner is necessary for any nonprofit using direct mail, but especially for smaller organizations that might not have a ton of history in the fundraising space. If funding is low, you’ll need a partner who can guide you in utilizing the right tools to market your organization effectively.
  • Tools and resources: Try to find a partner who’s direct mail platform has the right services for your organization. For example, let’s say your nonprofit is looking to increase your matching gift revenue. A company such as 360MatchPro may be a good fit for you since the platform is dedicated to automating the matching gift outreach process and maximizing your corporate dollars. However, if you’re looking for a more generalized direct mail platform, you might want to take a look at GivingMail’s services.

When you find the right fundraising partner for your organization, you lay the groundwork for strategic direct mail marketing success. Plus, you can save time, money, and effort that can then be reinvested into your mission. It’s a win-win!


All in all, direct mail fundraising appeals have significant potential to raise unlimited dollars for mission-driven organizations like yours. When you use customizable templates, promote matching gifts, include strategically crafted greetings, P.S., and calls to action, and find the right fundraising partner, you’re sure to see revenue flying in in no time. Good luck!

This guest post was contributed by Grant Cobb of GivingMail.

Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.

Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities

Virtuous and Double the Donation Enhance their Integration for Greater Gift Matching Opportunities

Virtuous and Double the Donation are proud to announce updates to their software integration. This pair has added enhanced functionality to their gift matching tools so that nonprofits can increase growth with employer gift matching. These changes include more program identification fields, cutting-edge identification methods and increased donor touchpoints.

This integration was already helping nonprofits increase employer matching gift funds though 360MatchPro, the industry’s leading matching gift software. Through this partnership, organizations could capitalize on the $4-7 billion in matching gift funds that go unclaimed each year.

“The enhanced 360MatchPro tool is easy to use and an effective way to take advantage of employer matching gift programs. This innovative tool works natively within Virtuous Giving to drive donations without any extra effort,” said Jeff Jacobs, Director of Product Marketing at Virtuous. “It is easy to see why Double the Donation is industry leading when it comes to matching gifts software.”

These enhancements were designed not only to create an easier user experience, but also a more valuable one. Both donors and nonprofits alike will see that these enhancements have shifted to meet the industry’s increased automation needs.

“We are so excited to offer enhanced matching gift tools to Virtuous users,” said Adam Weinger, President of Double the Donation. “We understand the value of adaptable software that fits the needs of nonprofits. That’s why we consistently provide cutting-edge fundraising solutions.”

Through this seamless integration, your organization can capture even more match eligible donors and drive their matching gift requests to completion.

Activate in Seconds and Start Raising More from Matching Gifts!

Activate in Seconds and Start Raising More from Matching Gifts!

The 360MatchPro integrates easily into your Virtuous platform, providing a simple set up process. Once you activate the software integration, 360MatchPro will be activated globally to your CRM. Then, you can add or remove the streamlined search tool from your Virtuous Giving forms.

This image shows the Virtuous set up page. It displays the option to "Manage Double the Donation"

This search tool allows donors to discover their matching gift eligibility and then navigate directly to their matching gift submission page from the confirmation screen – making it easier than ever for your supporters to double their donations.

Virtuous donation form with 360MatchPro search bar

360MatchPro can also automate customizable matching gift outreach. These messages are designed to capture even more donors and provide them with easy steps to submit matching gift requests. With this additional touchpoint and easy data tracking in the 360MatchPro portal, your organization can easily automate the matching gift process to increase donations without any extra effort!

Drive More Matching Gifts to Completion with 360MatchPro!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

This image shows 360MatchPro benefits alongside an increasing graph to represent increased revenue.

Ready to learn more? Schedule a personalized demo to see how 360MatchPro could help your organization earn more matching gift revenue.


About Virtuous: Virtuous is a Nonprofit Marketing, CRM and Donation Platform helping charities grow giving and build better relationships with donors. This all-in-one nonprofit growth platform allows donor management software to meet modern marketing technology. Virtuous software is feature-rich enough to meet all of your complex fundraising needs and help you create personal connections with your constituents. Interested in learning more? Check out Virtuous features at https://www.virtuouscrm.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Click & Pledge Expands Matching Gift Functionality with 360MatchPro by Double the Donation

Click & Pledge and Double the Donation are proud to announce their new integration of 360MatchPro, Double the Donation’s most advanced and robust matching gift tool, into Click & Pledge donation pages. The new integration steps up clients’ matching gift functionality by providing donors with their matching gift information and a direct pipeline to their matching gift request form. 

“Double the Donation has been providing value to our clients for years now with their Premium plan,” says Kamran Razvan, CEO at Click & Pledge. “We’re excited to see that value expand for those nonprofits with 360MatchPro.”

Click & Pledge clients can now enter in their company information to the autocomplete search tool to find their employer during the donation process, and discover their company’s matching gift information via email. Furthermore, customized email functionality gives nonprofits yet another opportunity to tell their donors about the value of matching gifts. 

“We are committed to providing nonprofits and their donors with the most accurate, comprehensive, and up-to-date information about corporate matching gift programs,” said Adam Weinger, President of Double the Donation. “The Double the Donation database is updated multiple times a day by the Double the Donation database team to ensure that all instructions, links, and program details delivered to donors actually result in increased revenue for nonprofits — not frustration at outdated information and broken links.”

Activate in Seconds and Start Raising More from Matching Gifts!

The new Click & Pledge and 360MatchPro integration is designed to provide a simple onboarding process for nonprofits with easy, intuitive configuration. All nonprofits have to do is navigate to Third Party Integrations within their Click & Pledge platform settings and enter in their 360MatchPro public API key to activate. From there, clients can toggle the 360MatchPro tools on or off for each campaign.

Clients can enter their public API key from their 360MatchPro platform to activate the integration.

Once your 360MatchPro account is fully activated on your forms of choice, donors are then able to search for their company name using the autocomplete search tool, equipped with Double the Donation’s comprehensive database of over 20,000 matching gift providers. Donors then receive emails configured by nonprofits to lead them directly to their matching gift request form, making gift matching as easy as donate, search, and match!

Donors can receive emails encouraging them to get their donation matched by their employer.

By streamlining the matching gift application process for donors, nonprofits are able to maximize the probability of driving those matches to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

Click & Pledge is dedicated to helping their clients generate more impact with innovative features and integrations, and the integration with 360MatchPro by Double the Donation is the latest addition to that list of valuable tools. 

Check out some of our favorite 360MatchPro features:

  • Identify more matching gift revenue opportunities. 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will actually submit. 
  • Drive more matches to completion, from form submission to corporate payment. Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door. 
  • Reallocate your time from routine follow-up to your dop opportunities. Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest. 

Create more value for your organization with 360MatchPro by Double the Donation.

Interested in learning more about how your nonprofit could benefit from matching gifts? Schedule a demo with us today to get started.


About Click & Pledge: Generate more impact for your nonprofit with an all-in-one fundraising platform provided by Click & Pledge. The CONNECT platform has assisted over 20,000 organizations with campaigns and offers tools such as online donation forms, peer-to-peer fundraising, and integrations with Salesforce®. With CONNECT, nonprofit leaders can access the latest innovative features, including text message fundraising and integrative donor outreach at an industry-leading price. For more information regarding Click & Pledge, visit www.clickandpledge.com.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/. 

GiveWP chooses Double the Donation as Exclusive Matching Gift Software Provider

GiveWP chooses Double the Donation as Exclusive Matching Gift Software Provider

Double the Donation and GiveWP are pleased to announce their technical software integration! This duo has partnered to bring matching gift automation to GiveWP clients. Using the industry leading matching gift tool, 360MatchPro by Double the Donation, organizations will be able to capitalize on employer matching gift funds.

360MatchPro can now work alongside GiveWP features to automate the matching gift process from start to finish. GiveWP is a free, open source plugin that allows add-ons, like 360MatchPro. This seamless integration can help nonprofits everywhere target the 18 million individuals in the U.S. that work for companies with matching gift programs.

“360MatchPro is the optimal way for nonprofits to earn more through employer gift matching. It is secure and flexible, and it empowers fundraisers to earn more for their mission,” said Devin Walker, CEO of GiveWP. “That is why this integration is so seamless; each of our organizations are focused on helping difference-makers fuel their fundraising endeavors.”

360MatchPro identifies match eligible donors during the donation process so your team doesn’t have to. Then, 360MatchPro uses automated outreach to educate donors and provide them with simple ways to submit matching gift requests. This helps organizations drive donations without any extra effort – or asking donors for more funds.

“GiveWP is an open source, innovative platform, and we are so excited to help their clients support the causes that they care about,” said Adam Weigner, President of Double the Donation. “Their features are not only valuable, but also accessible, and we are so proud to bring gift matching to their platform.”

This seamless integration will help nonprofits take advantage of the $4-7 billion in matching gift revenue that goes unclaimed each year.

Activate in seconds and start raising more from matching gifts!

Activate in Seconds and Start Raising More from matching Gifts!

360MatchPro and GiveWP integrate seamlessly for the ultimate matching gift experience. To activate this integration, simply download the “Give – Double the Donation” plugin and add it to your GiveWP plugins page. Then, you can enter your 360MatchPro credentials and add company matching to individual donation forms.

Download Give - Double the Donation plugin to begin activating the integration

Once your integration is up and running, your donation form will have the robust matching gift power of 360MatchPro! This tool allows donors to search the name of their employer on the donation form, so that they can then be provided with matching gift information directly on the confirmation screen. The matching gift info includes a direct link to the donor’s gift matching submission form.

GiveWP and 360MatchPro Donation Form

360MatchPro can even send customizable messages to your donors to educate them about employer matching gifts. If the donor entered their company on the donation page, then these messages will include their personalized matching gift submission form and program guidelines. This additional touchpoint makes it easier than ever to drive matching gift submissions through 360MatchPro!

Drive more matching gift requests to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

360MatchPro integration-360MP provides value to your nonprofit

Interested in learning more? Schedule a personalized demo to see how matching gifts could impact your organization.


About GiveWP: GiveWP is an open source plugin that is Democratizing Generosity. This platform allows you to accept charitable gifts through customizable donation forms, view donation statistics and reports, manage donors, and integrate with a wide variety of third-party gateways and services. The main GiveWP donation plugin is free and yet full of many advanced features. Highly customizable donation forms, full-featured reporting, and robust donor management features provide site owners with the tools they need to create online donation platforms on any WordPress site. Tens of thousands of causes use GiveWP to raise millions of dollars per year. To learn more visit https://givewp.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

ACD Direct and Double the Donation Enhance Corporate Matching Gift Integration

Double the Donation, the leading provider of matching gift solutions for nonprofits, radio stations, and educational institutions, is excited to announce enhanced integration functionality with partner ACD Direct. 

The newly updated integrated solution provides radio stations the tools to easily implement gift matching into their greater fundraising strategy. The enhancements improve the activation process so clients can get set up without complicated IT work, enhancing the overall integration experience.

“ACD Direct is always looking to improve the way stations fundraise, and gift matching has proven itself as an immense value-add for our clients,” says Mike Carpenter, Product Manager at ACD Direct. “Our enhanced integration with Double the Donation’s gift matching tools helps our clients get more from matching gifts by making the activation process quicker and easier than ever.”

Clients can now enter in customized text depending on the company donors enter, providing clearer guidance for donors as they move through the giving process. With 360MatchPro, ACD Direct customers will be able to effortlessly drive more matching gifts to completion and increase their overall annual revenue.

Activate in Seconds and Raise More from Matching Gifts!

Activate your 360MatchPro account in your ACD Direct platform in no time by entering your public API key. After configuring the search tool header text to your station’s branding, you’ll be ready to start matching gifts!

Donors can use the autocomplete search tool function to easily find their employer and identify if they are eligible for a matching gift. With the newly enhanced integration, stations can now customize the text that follows that company selection with conditional messaging catered to the organization’s needs. 

Customize your messaging to donors when they select a company in the autocomplete search field.

Donors are also greeted with actionable next steps to get their donation matched with the full 360MatchPro functionality, creating a direct pipeline from donors to their matching gift request forms right from the ACD Direct confirmation page and emails outreach. 

Drive More Matching Gifts to Completion with 360MatchPro!

ACD Direct strives to create an environment of strong and positive connections between clients and their donors, and 360MatchPro contributes to that mission by adding corporate philanthropy to that network of connections. 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in improving the giving experience for you and your donors? Request a demo today to get started. 


About ACD Direct, Inc.: With over 15 years in the PBS/nonprofit industry, ACD continuously develops and delivers successful, proprietary, end-use products and solutions that align and support our clients’ goals and integrates seamlessly into business processes, platforms and systems. ACD works alongside each client on their most complex and business-critical matters. For more information, contact us at biz@acddirect.com or visit www.acddirect.com

 

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/. 

RaiseDonors debuts enhanced 360MatchPro integration for optimum gift matching experience.

RaiseDonors Debuts Enhanced 360MatchPro Integration for Optimum Gift Matching Experience

RaiseDonors and Double the Donation have partnered once again to bring exceptional gift matching services to nonprofit organizations. By enhancing their current partnership, this duo is providing greater functionality and customization to its clients – making the gift matching game simpler than ever. With this partnership, organizations can expect greater gift matching opportunities resulting in higher contributions for their mission, all without asking donors for additional donations.

The RaiseDonors and 360MatchPro integration has already helped nonprofits increase employer matching funds, and these new enhancements will help them take advantage of even more of the $4 to 7 billion in matching gifts that go unclaimed each year.

“We loved working with the Double the Donation team to enhance our integration,” said
Stephen Boudreau, Co-Founder of RaiseDonors. “They consistently produce the highest performing software alongside a navigable interface, making it both easy and effective for our clients to implement successful gift matching strategies.”

These enhancements come at a time when nonprofits need their software to evolve alongside the changing fundraising landscape. That’s why RaiseDonors and Double the Donation have provided more donor touchpoints and customization options – making it even easier to automate your matching gift approach.

“Our technology is constantly evolving so that it continues to be the best on the market,” said Adam Weinger, President of Double the Donation. “That’s why we love working with partners like RaiseDonors. They share our vision of providing cutting-edge technology alongside industry best practices to give our clients an awesome software experience.”

The software enhancements are simple yet effective, meaning you will still enjoy this software’s ease of use while taking advantage of its enhanced functionality.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

Double the Donation’s powerful matching gift tools can now be configured to appear on your confirmation page – instead of just your donation form. This tool auto populates with the company entered during the donation process, and then it shows relevant matching gift information alongside a direct link to the donor’s specific matching gift submission page. That means that your donors could submit a matching gift request immediately after the donation process, leading to increased revenue for your organization.

360MatchPro and RaiseDonors integration confirmation page

Raise more with 360MatchPro features on your confirmation page!

If some donors do not enter their employer on the donation page, don’t sweat it. The confirmation page search tool will still appear, and it will still allow the donor to enter the name of their employer to access valuable matching gift information.

This duo also rolled out customization enhancements, allowing nonprofits to change the text that appears around the 360MatchPro tool. Now your organization can configure messaging to tell donors if they are eligible for a matching gift along with how to proceed based on the information they entered in the search bar. This is just another way that this integration provides your organization with customizable communication opportunities.

Drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro provides specialized tools to ensure that users enjoy an easy yet valuable gift matching experience.

This means that you can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
360MatchPro integration-360MP provides value to your nonprofit

Earn more in matching gifts with 360MatchPro!

The 360MatchPro is a great way to drive donations while utilizing the valuable tools from RaiseDonors. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action.


About RaiseDonors: RaiseDonors uses high-converting donation pages, numerous integrations, and valuable analytics reports to make online fundraising easy for growing nonprofits. Founded in 2014, RaiseDonors helps upgrade your giving experience with high-converting donation pages so that you can fundraise more while spending less. To learn more about RaiseDonors, check out their website at https://raisedonors.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

These are the top crowdfunding platforms for individuals, nonprofits, and schools!

The Top Crowdfunding Platforms for All Types of Fundraisers

Note

Don’t forget to grab our Free Guide to the Top Fundraising Ideas.

Crowdfunding can have a huge impact as you raise money for specific ventures. Whether you’re fundraising individually or as part of a larger organization, crowdfunding is a valuable way to bring in the funding you need.

Crowdfunding is the process of funding a project or cause by raising small or mid-sized amounts of money from a large number of people online. If this is something you’re looking to do, you’ll need the right tools and a crowdfunding platform best suited to your cause to get started.

For that reason, we’ve listed the top crowdfunding websites that can help you reach your goal:

Top Crowdfunding Platforms for Nonprofits & Schools

Top Crowdfunding Platforms for Individuals

Ready to find the best crowdfunding platform for your cause? Let’s jump in!

Top Crowdfunding Platforms for Nonprofits & Schools

Classy is one of the top crowdfunding platforms for nonprofits.

Classy

Crowdfunding Platform Overview

Classy’s crowdfunding platform offers nonprofits an opportunity to tell their stories and encourage support for their causes. Organizations can use Classy Crowdfunding for giving days, recurring giving, capital campaigns, disaster relief, and more.

Using this crowdfunding website, your nonprofit can easily create a campaign personalized with images, videos, and text, as well as branded receipts and emails. Campaign pages are mobile optimized, so supporters can give from anywhere.

Offer suggested giving amounts and track your metrics using powerful reporting and analytics tools. You can even add sponsor matching to your campaign, allowing sponsors to contribute or match other donations.

Why We Love It

Classy’s crowdfunding platform comes with tools to help engage your donors. Show the specific ways donation dollars relate to impact, personally thank donors in real time through your campaign activity wall, and leverage donation dedications and branded eCards.

Pricing

Contact Classy to discuss pricing, which scales with any sized nonprofit to better meet their needs.

Bonus: Classy integrates with Double the Donation! View the integration guide or request more information.

Learn more about Classy, one of the crowdfunding platforms for nonprofits.

Get started with Classy!

Funraise is one of the top crowdfunding platforms for nonprofits.

Funraise

Crowdfunding Platform Overview

Funraise’s crowdfunding platform helps organizations create online donation websites with an intuitive website builder. Choose to make a main donation page, or different campaign-specific landing pages that you can customize with editable colors, text, and images.

You don’t have to be an experienced web developer to create a great website. Use Funraise’s live editor to choose the elements you want without writing a single line of code. If you are a developer, on the other hand, you have the option to add your own HTML, CSS, and alien scripts to further customize the experience.

Why We Love It

Funraise’s platform allows you to track your campaign through progress bars and activity feeds. Display donor activity, campaign progress, and more! You can also make it easy for supporters to share your campaign with their social networks through shareable posts and images.

Pricing

Funraise offers a few tiers of plans, starting at $350 per month with a 3% platform fee. See their pricing page for more details.

Bonus: Funraise integrates with Double the Donation! View the integration guide.

Learn more about Funraise, one of the crowdfunding platforms for nonprofits.

Get started with Funraise!

DonorDrive is one of the top crowdfunding platforms for nonprofits.

DonorDrive

Crowdfunding Platform Overview

DonorDrive serves a variety of organizations, including nonprofits and Higher Ed institutions. Through their crowdfunding platform, you can launch amazing, branded donation campaigns in no time at all.

Set up custom campaigns that are mobile friendly, accessible, and visually appealing. Even better, there’s no need to have any coding experience! Donors can choose the payment options they prefer, and you’ll receive the funds that day. Plus, you’ll have access to powerful tools for tracking campaign activity and overall performance.

DonorDrive also offers virtual fundraising tools to help organizations in the age of COVID-19 and into the future. Use live streaming tools built for nonprofits and link your campaign pages to Facebook Fundraisers to keep your fundraising synced across multiple platforms.

Why We Love It

DonorDrive offers a variety of solutions for different organization types. If you work for a Higher Ed institution, DonorDrive helps with project fundraising, class and reunion gifts, athletics fundraising, and giving days. For other nonprofits, DonorDrive offers many options, including virtual fundraising, peer-to-peer fundraising, and donation campaigns.

Pricing

Contact DonorDrive for pricing information.

Bonus: DonorDrive integrates with Double the Donation! View the integration guide.

Learn more about DonorDrive, one of the crowdfunding platforms for nonprofits.

Get started with DonorDrive!

Qgiv is one of the top crowdfunding platforms for nonprofits.

Qgiv

Crowdfunding Platform Overview

Qgiv’s crowdfunding platform allows your nonprofit to easily put together a crowdfunding form within minutes. There’s no need to have design experience, as Qgiv’s platform is intuitive and easy to use.

Build successful campaign pages using effective images, powerful stories, and progress-tracking tools. For example, Qgiv’s fundraising thermometers help your organization (and its donors!) show how close you are to reaching a goal. This also creates a sense of urgency in your donors and can even drive additional gifts.

Plus, you can make it easy for supporters to share your fundraising page using a social sharing widget, which will get more eyes on your campaign.

Why We Love It

Qgiv’s crowdfunding tools are easy to use, but if you need extra help putting together your campaign form, their support team is available to help! All of Qgiv’s tools are built especially for nonprofits and support text fundraising, events, and more. 

Pricing

Qgiv offers different levels of packages to build out your fundraising plan. See their pricing page for more details.

Bonus: Qgiv integrates with Double the Donation! View the integration guide.

Learn more about Qgiv, one of the crowdfunding platforms for nonprofits.

Get started with Qgiv!


Fundraise Up is one of the top crowdfunding platforms for nonprofits.

Fundraise Up

Crowdfunding Platform Overview

Fundraise Up is a top crowdfunding platform that engages donors from start to finish. Create custom donation forms branded to your organization that embed directly on your website and look great anywhere, whether they’re being viewed on a desktop, tablet, or mobile device.

Fundraise Up also uses machine learning to automatically suggest giving amounts to your donors, which will help drive more donations to completion.

This giving platform also offers donors the chance to cover the processing fee by adding it to their donation amount, allowing your nonprofit to keep 100% of the intended donation!

Why We Love It

Fundraise Up offers a simple, intuitive donation form that makes it easy for donors to give and encourages them to complete the process. Using their platform, you can keep the emotional engagement going and allow donors to complete the checkout process right on your site.

Pricing

Fundraise Up charges both a platform fee and payment processing fees. See their pricing page for more details.

Bonus: Fundraise Up integrates with Double the Donation! View the integration guide.

Learn more about Fundraise Up, one of the top crowdfunding platforms for nonprofits.

Get started with Fundraise Up!


OneCause is one of the top crowdfunding platforms for nonprofits.

OneCause

Crowdfunding Platform Overview

OneCause is a top giving platform that supports mobile bidding, peer-to-peer fundraising, donation tools, and more. Create custom donation forms using embeddable forms and raise more for your cause.

Using donation tools from OneCause, you can brand your donation form to your organization and embed it anywhere on your website with ease. 

During giving days, year-end giving, and beyond, these tools from OneCause will help your organization raise more when you need it most!

Why We Love It

OneCause is completely customizable. You can feature tribute and memorial giving as part of your campaigns, while leveraging thermometers, giving timelines, and social media sharing.

OneCause also offers top reporting tools that allow you to track the progress of your fundraiser and create custom reports. 

Pricing

OneCause offers multiple levels of plans for online giving. View their pricing plans for more information.

Bonus: OneCause integrates with Double the Donation! View the integration guide.

Learn more about OneCause, one of the top crowdfunding platforms for nonprofits.

Get started with OneCause!


Salsa is one of the top crowdfunding platforms for nonprofits.

Salsa

Crowdfunding Platform Overview

Salsa is a top giving solution that offers a crowdfunding/peer-to-peer fundraising platform, in addition to CRM software, an advocacy platform, and other solutions. Through the specific Salsa Engage platform, participants can create their own fundraising pages to help raise more for your cause.

Salsa also offers DIY Campaigns, where supporters can create their own ideal type of fundraiser and use Salsa Engage’s fundraising tools and templates to raise money.

Easily and securely process donations, including memorials and tributes, gifts in honor, matching gifts, and more.

Why We Love It

Salsa Engage empowers your supporters to help raise awareness around your cause through mobile and social tools. Spread the word and collect donations from all over through an intuitive process and secure payment processing.

Pricing

Contact Salsa for a custom quote on their fundraising software.

Bonus: Salsa integrates with Double the Donation! View the integration guide.

Learn more about Salsa, one of the top crowdfunding platforms for nonprofits.

Get started with Salsa!


GiveGab is one of the top crowdfunding platforms for schools.

GiveGab

Crowdfunding Platform Overview

For colleges, universities, and K-12 schools that want to create an effective crowdfunding campaign, GiveGab offers just the solution! Bring together alumni, staff, and students using GiveGab’s customizable website, giving you the ability to bring attention to key initiatives throughout the year.

By using GiveGab’s crowdfunding platform, you’ll be able to help alumni and students get involved with important campaigns, offer a place where supporters can learn about events and initiatives at your school, and leverage a robust platform meant for online giving and supporter engagement.

Why We Love It

GiveGab’s crowdfunding platform offers an opportunity for your school to promote key initiatives and events all year round, while creating a sense of community around opportunities for philanthropic involvement.

Pricing

GiveGab’s pricing plans are tailored to your unique needs. Contact them for more information.

Bonus: GiveGab integrates with Double the Donation! View the integration guide.

Learn more about GiveGab, one of the top crowdfunding platforms for schools.

Get started with GiveGab!


Soapbox Engage is one of the top crowdfunding platforms for nonprofits.

Soapbox Engage

Crowdfunding Platform Overview

If your organization uses Salesforce, Soapbox Engage is an excellent option for you. Using Soapbox Engage, your organization can easily accept contributions through Salesforce donation forms.

These donation forms are mobile friendly and adjust to any type of campaign, including peer-to-peer fundraisers. With Soapbox Donations, your transactions are processed on your website and then saved directly to Salesforce, which allows your organization to focus on more important tasks while reducing overhead.

Why We Love It

It’s easy to create integrated Salesforce donation forms to meet any need your organization may have. All it takes is a few clicks! Soapbox Engage also makes it easy to track marketing data, which is directly delivered to Salesforce.

Pricing

Soapbox Engage offers pricing plans based on the number of apps you want to use. View their pricing page for more information.

Bonus: Soapbox Engage integrates with Double the Donation! View the integration guide.

Learn more about Soapbox Engage, one of the top crowdfunding platforms for nonprofits.

Get started with Soapbox Engage!

Donately is one of the top crowdfunding platforms for nonprofits.

Donately

Crowdfunding Platform Overview

Is your nonprofit looking for an intuitive crowdfunding solution that can be perfectly tailored to your organization? Consider Donately’s crowdfunding platform for your next fundraiser!

Donately makes fundraising easy by offering nonprofits a simple way to launch crowdfunding pages, customize donation forms, and analyze donor data.

You don’t need to be an online fundraising pro to see exceptional results with Donately’s crowdfunding platform. When in doubt, their team of experts is there to help!

Why We Love It

Donately stands out by offering top-of-the class fundraising tools to accept and process donations anytime, anywhere.

Pricing

Donately offers a few different plans to choose from, beginning with their free Startup plan. View their pricing information for more details.

Bonus: Donately integrates with Double the Donation! View the integration guide.

Learn more about Donately, one of the crowdfunding platforms for nonprofits.

Get started with Donately!

GiveCampus is one of the top crowdfunding platforms for schools.

GiveCampus

Crowdfunding Platform Overview

GiveCampus provides a variety of online fundraising solutions for colleges and universities, including crowdfunding and peer-to-peer fundraising campaigns.

You can use GiveCampus to raise money for any cause related to your college or university, from funding individual students’ projects to group travel experiences. GiveCampus also provides a convenient way for alumni to give and to raise money for scholarships.

Working with volunteer fundraisers during your campaign? GiveCampus’s Volunteer Management System ensures that they’ll have the information they need on their roles and on the donors they’re reaching out to.

Why We Love It

GiveCampus is designed with colleges and universities in mind. The platform allows your college or university to create customized online giving forms that donors can complete in less than a minute on any device.

Pricing

Contact GiveCampus to learn more about pricing options.

Bonus: GiveCampus integrates with Double the Donation! View the integration guide.

Learn more about GiveCampus, one of the crowdfunding platforms for schools.

Get started with GiveCampus!

Snowball is one of the top crowdfunding platforms for nonprofits.

Snowball

Crowdfunding Platform Overview

Snowball is a comprehensive, easy-to-use crowdfunding website that can help your organization raise more, faster. Create custom donation pages that are branded to your organization and offer donors multiple donation options to suit their preferences.

Their uniquely streamlined donation process ensures you capture the information you need without forcing donors to wade through unnecessary questions during their donation.

Additionally, this platform offers a robust reporting tool that allows you to assess your crowdfunding strategy and make informed decisions about how best to proceed.

Why We Love It

Snowball truly harnesses the power of social sharing that is such a vital part of crowdfunding. 

They have a specially designed social sharing tool that allows your supporters to share your campaign across multiple popular social media platforms, including Facebook and Twitter. This tool also allows users to share your campaign through text and email channels to ensure your campaign reaches more people.

Pricing

Snowball offers multiple packages to meet your organization’s needs, starting with their Basic Plan at $0 per year to the Enterprise, which starts at $999 per year. View their pricing page for more information.

Learn more about Snowball, one of the crowdfunding platforms for nonprofits.

Get started with Snowball!

Handbid is one of the top crowdfunding platforms for nonprofits.

Handbid

Crowdfunding Platform Overview

Handbid offers affordable crowdfunding tools that work for any organization. Designed with quick setup and user experience in mind, their software will raise revenue and lower the stress that comes with planning and executing a successful campaign.

Backed by their powerful fundraising tools, you can create a fully immersive crowdfunding experience in no time at all. Their user-friendly manager interface makes it easy to get up and running with your campaigns in minutes.

Handbid puts all the fundraising tools you need at your fingertips, so you can continue reaching donors throughout the year. From crowdfunding to peer-to-peer fundraising to silent auctions, they’ve got you covered.

Why We Love It

Handbid enables you to drive engagement even further with intuitive gamification. Get creative with their unique puzzle project that shows donors the difference they can make. Choose your “before” and “after” photos, chop them up, and sell each piece to donors. As the pieces are purchased, Handbid reveals your “after” photo and brings your mission to life right in front of donors’ eyes.

With Handbid, you can eliminate stress and make your online fundraisers more engaging, accessible, and profitable!

Pricing

Handbid offers a simple, affordable pricing package that suits any budget. It costs only 3% of fundraiser revenue raised through crowdfunding and peer-to-peer campaigns. For transactions processed through Handbid, there’s a small processing fee. You can even customize your plan with helpful add-on products, including setup, ticketing, and event promotion. Take a look at their pricing page for more information.

Learn more about Handbid, one of the crowdfunding platforms for nonprofits.

Get started with Handbid!

Top Crowdfunding Platforms for Individuals

Fundly is one of the top crowdfunding platforms for individuals.

Fundly

Crowdfunding Platform Overview

Fundly’s state-of-the-art crowdfunding platform emphasizes visual storytelling—especially through videos. Individuals (and nonprofits and schools!) can create and add interactive slideshows right on their fundraising page to engage donors.

With its intuitive interface, Fundly is easy for users to navigate. There’s even a mobile app that allows fundraisers to post updates, photos, and videos on-the-go. Likewise, the app allows donors to give whenever it’s most convenient for them.

There is no minimum amount required to raise in order to keep the contributions, and it only takes 24-48 hours to receive these funds. That said, Fundly’s crowdfunding platform has been providing much-needed relief for COVID-19, allowing fundraisers to receive these funds in little to no time at all.

Why We Love It

Fundly offers incredible features that help you design and update your own crowdfunding page, such as blog-like posts to keep the conversation going. The platform also offers extensive options to reach supporters around the world, an excellent support team, and affordable fees.

Pricing

Fundly charges a 4.9% platform fee plus a credit card processing fee of 2.9% + $0.30 per transaction. Setup is quick and seamless, with no raise requirements or startup fees. In other words, they’re an affordable option for any cause. View their pricing page for more information.

Bonus: Fundly integrates with Double the Donation! View the integration guide.

Learn more about Fundly, one of the crowdfunding platforms for individuals.

Get started with Fundly!

Bonfire is one of the top crowdfunding platforms for individuals.

Bonfire

Crowdfunding Platform Overview

Bonfire’s crowdfunding platform helps you raise more money by selling merchandise. Fundraisers can design their very own t-shirts, tank tops, and sweatshirts of all styles, fits, and colors.

Bonfire will help you design, market, sell, and ship your t-shirts with ease. Then, you’ll collect the profits!

The best part? You don’t have to be a graphic designer to sell aesthetically pleasing apparel! With Bonfire’s extensive library, you can select a pre-made design or upload one of your own.

Why We Love It

Bonfire manufactures high quality merchandise that looks and feels great. Even more, you don’t have to pay any merchandise fees upfront, which means you can do all your designing first and then allow your supporters’ contributions to pay for the t-shirts. 

Pricing

Bonfire’s platform is free to use! You’ll simply pay a base fee that covers the manufacturing of your apparel and a shipping fee, depending on how many shirts you order. If you choose to enable additional donations at the time of checkout, Bonfire will charge an 8% fee to cover credit card and administrative expenses. View their pricing calculator for more details.

Learn more about Bonfire, one of the crowdfunding platforms for individuals.

Get started with Bonfire!

Snap! Raise is one of the top crowdfunding platforms for individuals.

Snap! Raise

Crowdfunding Platform Overview

Snap! Raise helps youth organizations or teams create an online campaign page that students will be excited to share. Set up your Snap! Raise campaign to offer prizes to active participants.

Want to offer branded merchandise to your student fundraisers and supporters? Set up your organization’s personalized Snap! Shop, filled with products branded to your team or organization. Your Snap! Shop is free to operate when you start a fundraiser.

Snap! Raise shows its support for your organization by offering leadership and teambuilding materials to group leaders so you can get the most out of your fundraising efforts.

Why We Love It

Snap! Raise was founded on the principle that group activities serve an important role in the development of kids, and that youth program leaders can empower kids to reach their full potential when they don’t have to worry about financial concerns. With this platform, you can easily build your campaign page, launch your fundraiser, and fund your dream program.

Pricing

Snap! Raise charges no upfront fees and deducts a percentage fee from the total amount you raise, based on group participation. Contact Snap! Raise to learn more about pricing.

Learn more about Snap! Raise, one of the crowdfunding platforms for individuals.

Get started with Snap! Raise!

Additional Crowdfunding Resources

Want to discover even more about crowdfunding? Check out these resources below:

Encouraging Matching Gifts Featuring Peer-to-Peer events

Guest Post: Encouraging Matching Gifts During Peer-to-Peer Events

Peer-to-peer events are great moneymakers. If you use matching gifts, your peer-to-peer event can raise even more funds for your nonprofit. Wondering how you can get your participants involved with a matching gift campaign during your peer-to-peer event? Read on for tips from Qgiv on how to successfully integrate matching gifts into your fundraising event.

Market matching gifts on event pages

One simple way to encourage matching gifts during your peer-to-peer event is to ask for them on your event page. Highlight matching gifts as a strategy that makes donations go further. Many of your supporters may not know what matching gifts are. Devote some space on your page to define matching gifts and explain how participants can apply for a match.

If your nonprofit secured a matching gift pledge from a major donor, your board, or from a foundation offering matching gifts, tell your visitors to take advantage of the match! Most matching gift pledges specify gifts are matched to a specific dollar amount. Don’t leave money on the table. Instead, make sure everyone who visits your event page knows that by making a gift, they’re making twice the impact!

If you use Double the Donation to help donors search for matching gift opportunities, embed the search bar on your event page. Be sure to place it somewhere that encourages your visitors to use it. You may even want the matching gift search to appear on multiple pages. Within Qgiv’s peer-to-peer tools, for instance, you could display the search bar on your main event page, on participant fundraising pages, and on the transaction details page if donors gave without searching for a match before submitting their gift. Qgiv even offers an integration with Double the Donation that embeds the matching search widget on donation forms so donors can easily search for a match during the giving process.

Junior Achievement of Chicago uses the Double the Donation 360MatchPro and Qgiv integration to display a matching gift search on their peer-to-peer donation forms.

Incentivize matching gifts

Encouraging donors to put in extra effort to support your nonprofit sometimes takes a bit of bribery (the harmless and rewarding kind!). Incentivizing your matching gift campaign can encourage more matching gifts. Within your peer-to-peer event, you can offer incentives that provide a handicap to teams if your event is a competition. Or you could offer an exclusive prize to participants who successfully match their gifts. Enticing donors to make matching gifts can be a great strategy to boost the number of matching gifts applied for during your event. The trick is knowing what incentives will motivate your donors.

Event-specific incentives

  • Special shout outs during the event
  • An advantage in a competitive peer-to-peer event
  • A digital badge displayed on their participant fundraising page
  • Exclusive event merchandise for gift matches
  • Prizes customized with the nonprofit’s branding and logo
  • An after party for top donors and donors who made matching gifts

Generalized matching gift incentives

  • Invitations to future special events (non-fundraisers)
  • A shout out in your nonprofit’s donor newsletter
  • Membership in an exclusive giving society
  • A phone call from the CEO thanking the donor for applying for a gift match

Think about your audience and what would motivate them to make a matched gift. Make the incentive relevant to your event and your supporters.

Make matching gift searches easy

One of the simplest ways to encourage matching gifts for your peer-to-peer event is making the process easy. If your donor has to put in a lot of legwork calling their Human Resources Department, printing out their receipt, and setting up a meeting to verify their donation and request a match, they’re not going to be as likely to apply for the match. Instead, simplify the process as much as possible by making the search for matching gifts easy.

Searching for your company on Double the Donation’s platform is a quick and easy way for employees to find their employer and get the details on applying for a match. Embedding their search tool on your event page makes that process even easier.

Donors can find their employer and then start the matching gift application directly after making their donation. Making a matching gift search the last step in the event donation process can help increase the odds your donors will search for their company and go through the steps of applying for the match.

Recruit fundraisers from companies with matching gifts programs

If you want matching gifts to be a focal point of your peer-to-peer event, it helps to recruit participants whose companies have a gift matching program. Because you can’t guarantee each participant works for an eligible company when they register, recruit local companies that offer gift matches and encourage their employees to participate. If you’re unsure which companies to approach, search for their matching gift programs on the Double the Donation platform.

Instead of hoping that your participants will work for companies with a corporate philanthropy department, pit local companies against one another for your peer-to-peer event. This strategy can be tricky to execute but has the potential to pay off. Set up meetings with each company to discuss partnering together for your event. Explain the format of the event and, most importantly, how participation will benefit the companies involved.

Once you’ve managed to get several companies on board, finish planning your event and open registration and donations. Encourage employees from each company to donate and apply for gift matches through their company’s matching gift program. Honor the company that raises the most money with a top fundraising company award!

To further incentivize giving, ask your CEO if they’d be willing to take part in an activity like a pie in the face if their employees raise the most money for the event. Marketing the event as an opportunity to slightly embarrass your boss for charity can garner more employee participation.

City Year Philadelphia did a great job of marketing their Pie for Progress campaign.

Plan for this with the CEO rather than surprise them with it. You’ll want to make sure whoever “wins” is okay with the incentive their employees are working toward.

Conclusion

You can make peer-to-peer event donations go further by incorporating a matching gift campaign. Just make sure your campaign is highly visible and easy for participants. Further increase the odds of participants matching gifts by incentivizing gift matches with prizes and recruiting participants from companies with matching gift programs. Above all, following matching gift best practices to make the most of your matching gifts program.


This post was contributed by Shay Lessman at Qgiv. Shay is a writer and editor with a passion for helping nonprofit organizations succeed. He has experience in fundraising communications and has written several successful grants. He is also a proud pet parent of two very naughty dogs. When he’s not working at Qgiv, he can usually be found writing poetry, playing games, or listening to podcasts.

Learn all about prospect research in this ultimate guide for organizations.

Prospect Research: The Ultimate Guide for Nonprofits

Maximize donations during your prospect research process with Double the Donation!

If you work for a nonprofit organization and you’re looking for a way to maximize your fundraising efforts, there’s one avenue you might not be paying enough attention to: prospect research.

Regardless of your organization’s size, prospect research can have a huge impact on the amount of money you bring in. These funds can help you serve your missions, fund important projects, and keep working toward your goals.

In this guide, we’ll outline several important pieces of information you’ll need to successfully leverage prospect research. These topics include:

  1. What is Prospect Research?
  2. Data Points Included in Prospect Research
  3. Types of Prospect Research Tools
  4. How to Get Started with Prospect Research
  5. How Matching Gifts Can Aid in Prospect Research

From learning the basics to soliciting your first prospects, this approach can be a game-changer for your organization. Let’s get started!

What is prospect research?

1. What is Prospect Research?

Prospect research is a research process performed by a nonprofit’s fundraising and development teams to gather more data about their donors and prospects. Key factors to look for include past giving, wealth markers, business affiliations, and philanthropic tendencies. Overall, this information helps nonprofits determine a donor’s ability and desire to donate to a specific cause.

Who Uses Prospect Research?

A variety of organizations can use prospect research as a way to boost their fundraising revenue. These include:

  • Educational institutions (including K-12)
  • Healthcare organizations
  • Arts and cultural organizations
  • Environmental groups
  • Faith-based organizations
  • Greek organizations

Prospect research can help all of these organizations (plus others!) become more efficient and focused in their fundraising outreach.

Primary Uses of Prospect Research

Among the various areas of fundraising that prospect research can help, there are a few that tend to benefit the most. These areas include major giving, capital campaigns, and annual giving.

Major Giving

Prospect research is used for major giving.Prospect research is the perfect tool for finding hidden major gift prospects in your existing donor database. This is because it can help you uncover past giving and involvement and track giving patterns that may predict major giving.

For instance, you might have a faithful donor whose contributions have been steadily increasing over the past five years. With prospect research, you can examine that donor’s history and figure out the best strategy to ask for a major donation.

Capital Campaigns

Prospect research is used for capital campaigns.A capital campaign is a long-term fundraising effort that’s usually tied to a large project, such as the construction of a new building or the development of an endowment.

Capital campaigns typically rely on a set number of major gifts during the “quiet phase,” before fundraising is opened to everyone in what’s known as the “public phase.”

Prospect research can help nonprofits find ideal donors for both the quiet phase and the public phase.

Annual Giving

Prospect research is used for annual giving.Annual giving is what keeps your organization’s wheels turning. Without it, you wouldn’t be able to complete your day-to-day operations and tasks.

While your organization is likely asking all of your existing supporters for donations to your annual fund, you can now search for new annual donors with the help of prospect research.

In addition, you’re more likely to uncover potential supporters by looking into someone’s past giving to organizations and causes that align with your own.

Wealth Screening vs. Prospect Research

You may have heard the term wealth screening in conjunction with prospect research. While the two terms are often used interchangeably, wealth screening is actually only one component of prospect research.

Wealth screening analyzes the financial aspects of a donor’s profile, such as real estate ownership, stock ownership, and political giving. While it’s an essential part of prospect research, this only indicates an individual’s ability to give.

Prospect research goes a few steps further and uses both wealth indicators and philanthropic indicators to determine a donor’s willingness and capacity to give. This presents nonprofits with a full picture of their donor’s profile and helps them make a more educated ask and focused outreach.

These are the data points used in prospect research.

2. Data Points Included in Prospect Research

Since prospect research involves collecting both wealth indicators and philanthropic indicators, it’s important to understand the common data points that fall under each umbrella category.

Philanthropic Indicators

Philanthropic indicators are key to performing prospect research.

Philanthropic indicators represent an individual’s willingness to give to your organization. These include:

Previous Donations to Your Nonprofit

Past giving is the best indicator of future giving because it means the supporter is interested in your cause and has already made a contribution. Prospect research helps uncover these previous donations so your organization can leverage that data and reach back out.

Donations to Other Organizations

If your donors are philanthropically minded, they probably aren’t only giving to your nonprofit. Let prospect research unveil past giving to organizations with causes that are similar to yours.

Nonprofit Involvement

Giving isn’t the only indicator that an individual is philanthropically minded. With prospect research, you can identify other types of nonprofit involvement, such as advocacy work, volunteerism, and board membership.

Personal Information 

While knowing the basics, such as a donor’s preferred name, gender, and marital status, can help when you send out donation appeals, prospect research can also help you learn more about the hobbies and interests of your prospects. Much of this information can be collected online, such as through social media, and can help you identify ideal prospects.

Wealth Indicators

These are the wealth indicators that can help during prospect research.

Wealth indicators represent an individual’s ability to give to your organization. These include:

Real Estate Ownership

The quality and quantity of real estate someone owns is always a top wealth indicator your fundraising team should be aware of. Individuals with notable real estate are proven to have large giving capacities that you can capitalize on in your nonprofit’s fundraising initiatives.

Business Affiliations

Prospect research can help you detect and leverage existing business connections among your donors. This research includes details about a donor’s career and salary estimates, which can indicate wealth and ability to give. You may also discover information about a donor’s employer’s corporate giving program, which can provide insights into potential matching gift opportunities.

Stock Ownership/SEC Transactions

Knowing about a contributor’s stock ownership can give you even more insight into their wealth and capacity to donate to your organization.

Political Contributions

Chances are that an individual who has made sizable donations to a political campaign also has the giving capacity to donate major gifts to your nonprofit. By using prospect research to target this group, you can focus on winning over prospects with the potential to make generous contributions.

Here are some top prospect research tools.

3. Types of Prospect Research Tools

While the thought of performing prospect research may sound daunting, there are several online tools that nonprofits and educational institutions can utilize to maximize their efforts.

These tools include top wealth screening and prospect research services, relationship mapping, and corporate giving software.

Here are some top picks!

DonorSearch – Top Prospect Research Tool for Identifying Propensity to Give

DonorSearch offers the world’s largest charitable giving database. Its tools blend philanthropic and wealth metrics so your organization can make informed decisions about prospects and plan effective outreach.

DonorSearch offers a few choices of tools when it comes to prospect research. These include:

  • Charitable giving database. DonorSearch’s charitable giving database is comprehensive and constantly growing, housing tons of useful philanthropic data.
  • DSGiving search tool. DSGiving is a free prospect research tool that offers access to a smaller-scale version of DonorSearch’s philanthropic and political contributions data. Simply type in an individual’s name and state of residence, as well as the gift type, and the tool will pull useful data for you to leverage.

DonorSearch helps your nonprofit learn more about your donors and complete comprehensive donor profiles. And because the tools analyze philanthropy as well as wealth indicators, this results in more qualified leads for nonprofits to pursue.

DonorSearch is one of the top prospect research tools.

Learn more about DonorSearch!

IntellectSpace – Top Prospect Research Tool for Mapping Relationships

IntellectSpace’s mission is to help people and organizations build their connections. Their database analyzes relationships between professionals, educational institutions, corporations, and nonprofits as a way to build even stronger connections to donors and other target opportunities.

Their services are meant to provide important relationship information and include data analytics and relationship mapping. To date, IntellectSpace has uncovered more than 1.5 billion relationships.

IntellectSpace offers a specific suite of products for a variety of organizations, such as nonprofits and Higher Ed. That way, they can help map out the connections between existing donors and prospects and discover new relationships within their existing databases.

IntellectSpace is one of the top prospect research tools.

Learn more about IntellectSpace!

Double the Donation – Top Matching Gift Tool for Prospects

Double the Donation is the leading provider of matching gift solutions, and can give your nonprofit the ability to maximize donations with corporate matching gifts.

Using Double the Donation’s comprehensive corporate giving database, you can find major giving prospects by examining matching gift programs and donor profiles during your prospect research.

When an individual donates to your nonprofit online, they will be prompted to enter their employer’s name into a matching gift search tool, which can be embedded on your website. If their employer offers a matching gift program, the search tool will then populate with the necessary forms and guidelines they can use to submit a match request.

Having this information will help your nonprofit tailor matching gift-specific communications to match-eligible donors.

Accessing valuable information on matching gift eligibility among your prospects will help you double the funds you need for your organization. After all, 84% of donors say they’re more likely to donate to a nonprofit if a match is offered. This means matching gifts can encourage prospects to reach new levels of giving with your organization through their employer’s matching gift program. In addition, you’ll be able to personalize your outreach for a donor’s specific matching gift program, increasing your chances of receiving a larger donation.

Double the Donation is a great prospect research tool for matching gifts.

Learn more about Double the Donation!

Here's how to get started with prospect research.

4. How to Get Started with Prospect Research

Once you’ve decided to perform prospect research for your organization, where should you start? There are a few avenues you can take, such as using prospect screening companies, prospect research consultants, or performing in-house screenings on your own.

Prospect Screening Companies

Your nonprofit might elect to bring in a prospect screening company for your prospect research needs.

Every prospect screening company is different, but most compare your donors against a variety of databases and create a comprehensive profile for each supporter. This will help your organization track, sort, and evaluate all of the new prospects among your donors.

Our recommended picks:

Prospect Research Consultants

Prospect research consultants are another prospect research resource at your nonprofit’s disposal.

They’re extremely valuable resources for nonprofits, often completing screenings for nonprofits of all shapes and sizes and offering advice and other services.

View the top nonprofit consultants!

Doing It Yourself

For smaller or newer nonprofits with tighter budgets, a do-it-yourself prospect screening approach is a good option.

Use free or low-cost prospect research tools to examine donors’ giving and philanthropic histories in your nonprofit’s donor base.

Steps to Conduct Prospect Research

Regardless of which method you choose, there are certain steps your organization can take to get started with prospect research. We recommend the following:

  1. Make a plan. Plan out exactly how you’ll approach your research process by asking yourself about your fundraising goals, fundraising approaches, timeline, and screening goals.
  2. Clean up your data. Make sure you’ve cleaned up your data prior to performing prospect research so you get the most accurate results. Look for duplicate entries, outdated contact information, and lapsed donors.
  3. Validate the results. Once you have your results, make sure they’re accurate, regardless of who gathered the information. This means checking for issues like common names and outdated real estate records.
  4. Sift through the results. Take the time to analyze the screening results so you can pick out the prospects who are most likely to contribute significantly.
  5. Solicit donors. Make sure you know how much to ask for, what communication channel your prospect prefers, and other factors to ensure you make the most effective ask.

This process may take some time to get right, and that’s okay! Commit to improving your technique and outreach over time so you can make the most of the process in the end.

Here's how matching gifts can aid in prospect research.

5. How Matching Gifts Can Aid in Prospect Research

There are some key ways corporate matching gifts can help in your prospect research. When you incorporate matching gifts into your strategy, the results can be very rewarding.

Matching gifts can have a huge impact on your prospect research and donation amounts.

For example:

  • A matching gift search tool can help you identify corporate and individual prospects from a list of people who have already made matching gifts to your nonprofit.
  • Matching gifts can encourage prospects to reach for new levels of giving with your organization through the comfort of their place of work.
  • Prospect research and matching gifts can assist your nonprofit in growing your corporate engagement efforts on the whole.
  • Focusing on donors with matching gift potential makes the value of that donor’s potential gift twice as high.

Don’t underestimate the impact matching gifts can have on your prospect research process. Learn more about matching gift software with 360MatchPro by Double the Donation!


Prospect research is an essential tool for any size nonprofit seeking major gifts, running a capital campaign, or taking part in annual giving. Hopefully this guide helps get you started on the path to securing more funds for your organization!

If you’re looking for more information about prospect research, check out the additional resources below:

Maximize donations during your prospect research process with Double the Donation!

A.K.A. New Media raisin Adds 360MatchPro to Peer-toPeer Fundraisers for Greater Gift Matching Opportunities

A.K.A. New Media raisin Adds 360MatchPro to Peer-to-Peer Fundraisers for Greater Gift Matching Opportunities

A.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released a pledge page integration with 360MatchPro by Double the Donation. Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.

This duo previously had a donation form integration, but this new enhancement has allowed nonprofits to harness matching gift power for both donation forms and pledge pages. The seamless, built-in integration with 360MatchPro ensures that no matching gift opportunity for a peer-to-peer fundraiser falls through the cracks in both the U.S. and Canada.

“The 360MatchPro and donation form integration showed us the expansive fundraising power of matching gifts,” said Assadour Kirijian, CEO & Executive Creative Director of A.K.A. New Media, Inc. “We know that this success will extend into our pledge pages. That is why we’re proud to expand our Double the Donation partnership to include peer-to-peer fundraising campaigns.”

With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.

“The 360MatchPro pledge page integration will be groundbreaking for peer-to-peer fundraisers,” said Adam Weinger, President of Double the Donation. “We’re able to automate the matching gift process so that nonprofits can increase matching gifts without any extra time or effort, making it the easiest and most effective way to double or even triple matching gift revenue.”

The 360MatchPro integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form or pledge page integrated with 360MatchPro are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched.

This header image states: "Activate in seconds and start raising more from matching gifts"

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro can be easily activated with the raisin platform to begin your gift matching experience. Users can now add this powerful gift matching tool to both their standard donation forms and their pledge pages to maximize gift matching revenue. There is no additional cost to include this feature on both forms, so whether you are in the standard donation space or P2P, you can be sure to capitalize on this valuable feature.

If you already have a 360MatchPro account, simply enter your API keys within raisin to activate the integration. If you would like to create a new 360MatchPro account, contact your raisin account manager to obtain these API key credentials.

For your pledge or multi-pledge module, you can navigate to “Sponsorship Levels” where you will see the Double the Donation – 360MatchPro option. You can check the box here that enables corporate gift matching to harness all of the matching benefits for your raisin pledge pages.

This image shows the "Sponsorship Levels" option to activate 360MatchPro on pledge pages.

The activation process is simple and streamlined!

It’s that simple! The 360MatchPro integration will now appear on your pledge forms. Donors can search for their company’s name, and then receive a message like this one:

Matching opportunities are displayed strategically on raisin pledge forms integrated with 360MatchPro.

Matching opportunities are displayed strategically on raisin donation forms integrated with 360MatchPro.

360MatchPro then uses automated identification tools to collect matching gift eligibility and drive matches to completion – resulting in more contributions for your organization.

 

This header image states: "Drive more matching gifts to completion with 360MatchPro"

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro has many valuable features to make sure you are getting the most out of gift matching contributions.

This valuable integration will:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

 

This image lists how 360MatchPro can add value to nonprofits. It also depicts a line graph that is meant to represent increasing donations.

Add value to your organization with 360MatchPro!

We recommend checking out this process in action. Visit the 360MatchPro Personalized Demo Page to schedule a discussion. These sessions are tailored to your organization’s needs, and they demonstrate the ease and effectiveness of integrating 360MatchPro with raisin.


About raisin: The raisin platform makes online fundraising easy. Make use of powerful mobile forward fundraising, state-of-the-art integrations, a user-friendly interface, and intuitive set-up to raise more quickly and simply. Raisin launched in 2006 and it continues its ongoing commitment to excellence in innovation, and an ongoing pursuit to continually be more mobile, more open and more social. To learn more about the raisin platform, check out their website at https://www.akaraisin.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/