The importance of employee engagement, which is defined as the emotional and functional commitment an employee has to his or her organization, cannot be overstated. Companies with engaged employees outperform those without by up to 202%!
Engaged employees are also happier, stay with companies longer, and are more philanthropically minded.
While the benefits are clear, employee engagement is a struggle for most companies, with over 71% of employees reporting that they are not fully engaged.
How can you use corporate giving programs to increase your employees’ engagement?
Three Key Drivers of Employee Engagement
It’s said that employees don’t leave companies, they leave people, and it’s true. Many of the reasons employees claim they aren’t engaged in their company have to do with people.
Three drivers of employee engagement include:
- Employees’ relationships with their direct managers: 80% of employees who were dissatisfied with their direct manager were disengaged.
- Employees’ belief in senior leadership: 70% of employees who lack confidence in the abilities of senior leadership are not fully engaged.
- Employees’ pride in working for the company: 54% of employees who were proud of their company’s contributions to society are engaged.
How Can Companies Increase Employee Engagement?
Although Dale Carnegie highlights five great tips for employee engagement, we’ve added a few ideas which our research has shown enhances employee engagement:
- Senior leadership must articulate a clear vision to all employees. Without a clear goal, employees will not know what they’re working toward.
- Employees should be encouraged to openly communicate and influence the company’s vision with their input.
- Direct managers should foster healthy relationships with their employees.
- Senior leadership should continuously demonstrate that employees have an impact on their work environment.
- Managers should show employees that they are valued as true contributors, giving them a sense of empowerment.
- Managers should organize and encourage team volunteerism in communities as a way of giving back and encouraging social interaction outside the office.
- Companies should give back to local nonprofits. Corporate giving programs, like matching gift programs and volunteer grants, are a great way for corporations to support organizations that employees care about.
How Companies can use Corporate Philanthropy to Increase Employee Engagement
Companies can help keep employees satisfied in any number of ways. But did you know that companies can boost employee engagement and help the community at the same time?
- Offer employee giving programs. Nearly two thirds of Fortune 500 companies offer a matching gift program that makes employees’ charitable contributions go twice as far. Matching gift programs help engage employees by showing them that the company not only encourages donating but takes part in it as well. Employees can feel proud knowing that their employer gives back.
- Encourage volunteerism. Whether a company offers paid time off for employees to volunteer or encourages employees to team up to participate in fundraising events, employee engagement can skyrocket when volunteerism is part of a company’s philanthropic culture. Allowing employees to band together to better the community helps them feel like the company supports them and will boost their dedication.
- Offer volunteer grants. Volunteer grants are donations that companies make to nonprofits after an employee has volunteered for a certain amount of time. Volunteer grants demonstrate a company’s commitment to helping worthy causes and instills a shared sense of philanthropy amongst employees, boosting engagement and satisfaction.
Why Corporate Giving Programs are a Win-Win for Everyone
Benefits of incorporating giving programs like matching gifts, volunteer grants, and volunteerism include:
- Employees get to experience an enjoyable and rewarding team-building event
- The corporation gets to give back to the community
- The corporation’s reputation in the community is enhanced through positive press coverage and other channels
- The nonprofits receive volunteer support and/or additional funding
While there is a multitude of ways to increase employee engagement, utilizing corporate giving programs can be one of the most beneficial for employees, companies, and nonprofits alike.