Nonprofits have all recognized the need to thank their donors for the kind support. But is your organization taking the time to thank individuals who submit matching gift requests? Matching gifts are often an overlooked area in fundraising in general, and in donor recognition especially.
Nonprofits thank their donors with the knowledge that a little recognition can go a long way when it comes time for donations the next year. The same applies for matching gifts. If you acknowledge a matching gift, you increase the likelihood of that donor submitting a matching gift in the future.
Acknowledge Your Matching Gift Donors
There are several strategies used to thank donors for their donations all designed around showing your donors that you appreciate their matching gifts.
Check out the following list of ways to acknowledge a matching gift request.
Acknowledgment Letters and Postcards
Many nonprofits use Thank You or Acknowledgment letters to recognize their donors when they make a donation. If the donor submitted the matching gift form at the same time as their donation simply modify the letter you were originally going to send to include a message about their matching gift.
If the matching gift form is submitted by the donor after the donation acknowledgment goes out you’ll want to additionally acknowledge the receipt of the matching gift form. Not only do donors want to know that the form is being processed but it’s an additional opportunity to create a experience without asking for another monetary donation.
Similar to acknowledgement letters, postcards are an effective way to say thanks to donors for submitting a matching gift and can be very cost effective. Here’s a sample matching gift postcard sent out after the matching gift check has actually been received by the organization (often many months after the match was initially submitted).
Sample Matching Gift Postcard sent by the University of Michigan (Front Side)
Sample Matching Gift Postcard sent by the University of Michigan (Back Side)
If changing your pre-formatted donor letters is a hassle or you don’t have the funds to send a separate matching gift acknowledment, why not automate the whole process with a dedicated email for matching gift donors? It doesn’t have to be long or complicated. Just a few sentences thanking them for submitting a matching gift.
Sample Matching Gift Thank You Email Sent Out By NC State
Be sure to highlight how important matching gifts are for the organization!
Newsletter Recognition Lists
If your organization sends out a regular newsletter consider creating a section where you list the overall financial impact of matching gifts which you’ve received in the last year.
If you want to take it a step further highlight the companies which provided matching gifts as well as the donors who took the time to initiate the matching gifts. This will publicly acknowledge your donors, while simultaneously increasing awareness of matching gifts among your other donors.
Recognizing Donors on Social Media
Does your organization have Twitter or Facebook accounts? Utilize your social media accounts to promote matching gifts by recognizing individuals by name who submit matching gift requests. Not only does this immediately acknowledge your matching gift donors, but it also alerts all your other followers about employee grant programs.
Save time, raise awareness, and increase donations – all with a single tweet or status update.