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Learn about the impact of matching gifts on employee engagement in this guide.

The Impact of Matching Gift Programs on Employee Engagement

With a whopping 85% of employees actively disengaged at the workplace, implementing intentional engagement programs is crucial for ensuring your company’s success. By implementing corporate social responsibility (CSR) programs into your company culture you can access benefits on multiple sides—workforce productivity, community impact, and customer satisfaction.

One of the top workplace giving program ideas is matching gifts. Starting a matching gift program boosts engagement by allowing you to invest in your employees’ passions. However, if you’re new to CSR or don’t know where to start with matching gifts, it can be difficult to know where to start. Don’t worry—this guide will provide you with everything you need to cultivate a more engaged and effective workforce by covering these topics:

Matching Gift FAQs
Tips for Maximizing Employee Engagement Through Matching Gift Programs
How to Start an Employee Matching Gift Program

Without further ado, let’s explore the valuable relationship between matching gift programs and employee engagement.

Matching Gift FAQs

Whether you’re a newcomer or a seasoned pro, you likely have some questions about the vast world of matching gifts. Let’s get you the answers you need before we move into our engagement strategies.

What are the key terms to know regarding matching gifts?

If you’re new to matching gifts, there are a lot of important terms that you might not be aware of. Here are some definitions to keep in mind:

A matching gift program is a corporate giving initiative that enables employees to get their donation to a nonprofit matched by their employer.
A match ratio is a company’s ratio of how much of an employee’s donation they’ll match. For example, most companies match $1 for each dollar contributed by the employee, but some even pledge $2 for each dollar given by the employee.
Matching gift program eligibility requirements are a company’s rules for which employees can leverage matching gifts and to what extent. For instance, some companies allow retirees and part-time employees to submit matching gift requests, where others only allow full-time employees to participate.
A maximum and minimum match amount are the upper and lower limits of an eligible matching gift. Most companies set the minimum amount around $25 and the maximum at several hundred dollars per year.
A CSR platform is a software solution that companies leverage to manage their matching gift programs. The best CSR platforms can integrate with matching gift processing software solutions like Double the Donation, which has auto-submission capabilities.

All of these terms (and a few more) will eventually be fully fleshed out in your corporate giving policy. If you’d like to more clarity on how other organizations define them, research companies that donate to nonprofits to get a more informed perspective on how you can tailor these ideas to your employee engagement goals.

What are the primary benefits of matching gift programs?

Matching gift programs offer a plethora of advantages for both companies and nonprofits alike. Besides feeling fulfilled after committing a good deed, companies who embrace matching gifts can boost:

Customer loyalty. Customers increasingly favor supporting companies who give back to their communities. In fact, corporate social responsibility can give your company an edge over competitors—70% of consumers want to know that the brands they support are socially responsible.
Brand reputation. With increased customer loyalty comes a stronger brand reputation. Not only will giving back to nonprofits boost customer retention but it can improve acquisition as well.
Employee productivity and loyalty. Employees want to feel supported in their professional and personal passions by their employer, and it shows in their job performance and loyalty. Matching gifts provide a perfect opportunity to invest in each employees’ interests, make a widespread impact on the community, and cultivate a more dedicated workforce.
Talent acquisition efforts. The same principles that boost employee productivity through corporate giving apply to talent acquisition. You can leverage your matching gift offerings to attract and acquire the talented applicants that your competitors want.
Tax breaks. Depending on where your company is based, you can get tax reductions from the IRS for your matching gift contributions.
Community relationships. A matching gift can open the door for your company to form valuable relationships with organizations in your community, especially with nonprofits. For instance, if you notice a high volume of donations going to one nonprofit, you might decide to officially sponsor them and reap even more benefits of corporate social responsibility.

That said, you can’t harness these benefits without putting a sincere effort towards making philanthropy a core value of your company. That means actively promoting your program to employees and iterating on it.

What can affect employee engagement with matching gift programs?

Numerous factors can impact a company’s employee matching gift engagement, such as:

Employee awareness. According to Double the Donation’s guide to matching gift statistics, 78% of donors are unaware if their company offers a matching gift program, and 1 in 3 donors indicate that they’d give more if a match was available. The more employees know about your program, the better participation metrics you’ll see.
Ease of submission. The easier it is to submit a matching gift request, the more employees will participate in your program. Leverage a platform that integrates with an auto-submission provider to keep the process straightforward.
Program guidelines. The stipulations that determine who can participate in the matching gift program and how they can get involved influences the participation rate.
Leadership support. Employees look to leadership to embody company culture and values. If there’s a lack of support or acknowledgment of matching gifts, employees might feel discouraged from participating.
Flexibility in gift types. Some employees might prefer giving all at once, but others might prefer to donate smaller gifts over time. Accommodating multiple giving preferences allows you to interest more employees in getting their gifts matched. After all, our corporate philanthropy trends research found that 39% of surveyed employees wish their companies would allow greater flexibility in when and how they can participate in workplace giving.
Quality of feedback mechanisms. Adapting your matching gift program over time is crucial for keeping it effective as your company changes. Leveraging comprehensive and accessible feedback mechanisms is how you can tailor your programs to be more suited to your employees’ preferences.

To gauge what influences your own company’s matching gift participation rate, survey your employees and ask what aspects are beneficial and where improvements can be made. These answers usually directly correlate with your program’s effectiveness and appeal to your employee community.

Tips for Maximizing Employee Engagement through Matching Gift Programs

Now that your initial questions are answered, you might be wondering how to launch your own matching gift program. Before we go over the details, let’s review the big-picture ways that you can increase engagement.

Create a culture of giving and volunteerism. Whether you ask potential hires about their interest in social responsibility or offer paid time off for company volunteering, you should integrate giving back into your regular schedule. You’ll attract passionate advocates to join your team and cultivate a community that values your CSR efforts, making implementing a matching gift program simple.
Leverage technology and software solutions. As mentioned above, using employee-facing CSR platforms streamlines program management and participation. For instance, using a CSR platform that integrates with an auto-submission platform can cut at least half of the steps in a matching gift submission process.
Sharing the program’s impact with participants. As donors, your employees are entitled to information about your corporate giving activities and progress. Ensure you report on your matching gift program’s metrics, such as the number of participants and the total amount donated by the company, so your employees stay informed about your progress.

Your company needs to do more than simply start a matching gift program to get employees excited about getting involved. Implementing these large-scale atmospheric and program shifts will make it easier for your matching gift program to make a lasting impact.

How to Start an Employee Matching Gift Program

These simple steps can help you start your matching gift program on the right foot:

Develop a corporate giving policy

Before you lay out your specific matching gift policies, you should create a framework for your overall approach to corporate social responsibility and giving. Ensure you cover the following aspects in your policy:

Goals of your program
Bundle options, such as making a higher match ratio available when the employee have volunteered a certain amount
Match ratio
Minimum and maximum match amounts
Eligibility requirements
Types of gifts accepted
Affinity causes that you contribute more to
Tax deductibility information
Submission deadlines
Contact information for the program administrator
Feedback devices

Record all of these stipulations in a visible location, such as the employee handbook or in your employee-facing CSR platform, so your staff has the most essential information at their fingertips. If you make changes to your policy, communicate them to your entire team to keep your program running smoothly.

Pick a CSR platform

If you haven’t already settled on a CSR platform that supports matching gifts, now is the time to research your options and pick the best fit. Keep these important considerations in mind while you choose your platform:

Cost
Matching gift auto-submission integration
Employee access
Regulatory compliance
Mobile accessibility
Success stories/good reviews
Scalability
User-friendliness
Supports matching gifts and any other corporate giving initiatives you decide to take on
Robust reporting capabilities

Once you’ve narrowed down your prospective providers based on these criteria, schedule demos, consultations, and any other meetings to help you make your decision. Also, remember to include all relevant parties in your research and trial processes, such as your software experts, company leadership, and CSR program chairs, so you get a diverse array of perspectives on the available options.

Communicate the program’s impact to employees

As previously mentioned, one of the biggest barriers to employee participation in matching gift programs is a lack of awareness. To achieve maximum visibility, you should:

Create a matching gifts information page. Many companies have shared drives or Intranet pages where employees can share internal information. Create an internal information hub for your matching gift program where you can post updates and answer questions.
Leverage multiple channels. Whether you’re spreading the word about your program via email or in person at your all-hands meeting, pick company-wide channels to inform your employees about your program.
Host recognition and appreciation events. Leveraging peer feedback is a great way to get employees interested in your new program. Ask employees who have had their gifts matched before to speak to the program’s effectiveness in spreading social good. You could also ask nonprofit representatives from causes related to your company’s focus to speak about how matched donations impact their missions.

Similar to your external marketing efforts, your program will only be as popular as your communications are effective. Use marketing tools such as powerful calls to action and branded images to make your communications stand out.

Celebrate successes and recognize employee participation

Once the matching gift requests start rolling in, you should take the time to thank those who made the program successful—your employees. Showing your heartfelt gratitude can help employees feel more engaged and inspired to renew their involvement going forward. Share your thanks by:

Sending appreciation eCards. Make your thank-you message more memorable than a passing comment in the hallway by leveraging custom employee appreciation eCards. Take it a step further by giving peers the ability to recognize each other for their charitable activity so everyone has a chance to support each other.
Awarding prizes to participants. Creating a competitive, yet fun gamified atmosphere with prizes on the line helps employees get more absorbed in your program and allows you to show your thanks. For instance, let’s say you’re running a matching gift day coinciding with Giving Tuesday. Consider offering all participants a small prize as a thank-you gift and award the top five donors with more valuable gifts.
Creating a yearly award. You might already have a yearly awards ceremony where high performers are recognized for their contributions to the company. You could add an award for “biggest community contributor” or “advocate of the year” to show thanks to the most influential participants.

A little recognition can go a long way in securing long-term support for your matching gift program. As long as your sincerity comes through, your employees will feel the love and keep giving!

Wrapping Up + Additional Resources

Now that you know how and why matching gift programs can influence your employee engagement, it’s time to launch your own efforts! By keeping your employees at the center of your strategy and leveraging the right technology, you can achieve remarkable results for your company, both internally and externally.

From Disengaged to Inspired: A Guide to Employee Engagement. Understand the basics of employee engagement from this guide so you can start moving the needle within your own company.
How to Start a Matching Gift Program [For Companies]. Dive into the nitty gritty of starting your matching gift program with this ultimate guide.
How to Motivate Employees: 11 Easy Ways to Uplift Workers. Want more ways to boost employee engagement? Check out this rundown of other useful tactics that you can try.

This is a basic guide about how you can use corporate giving to increase employee engagement at your company.

Increase Employee Engagement with Corporate Giving

September 2, 2022/in Learning Center, Corporate Consulting /by Adam Weinger

The importance of employee engagement, which is defined as the emotional and functional commitment an employee has to their organization, cannot be overstated. According to Gallup, companies with engaged employees outperform those without by up to 202%.

As we discuss in another article, engaged employees are also happier, stay with companies longer, and are more philanthropically minded.

While the benefits are clear, employee engagement is a struggle for most companies, with over 71% of employees reporting that they are not fully engaged.

One effective way your company can increase employee engagement is through corporate giving. When companies offer accessible ways for employees to get involved in philanthropic endeavors, whether that’s through matching gifts, corporate volunteerism, or other forms of nonprofit support, employees will be more likely to participate. This in turn boosts their engagement level.

In this article, we’ll discuss some basics of employee engagement and dive into how you can use corporate giving programs to increase your employees’ engagement. This includes:

Three Key Drivers of Employee Engagement
How Companies Can Increase Employee Engagement
Using Corporate Philanthropy to Increase Employee Engagement
How to Implement or Enhance Your Corporate Giving Program
Conclusion: Why Corporate Giving Programs are a Win-Win for Everyone

Let’s get started.

Three Key Drivers of Employee Engagement

It’s said that employees don’t leave companies; they leave people, and it’s true. Many of the reasons employees claim they aren’t engaged in their company have to do with people.

Let’s take a look at these statistics and the key drivers behind employee engagement:

Employees’ relationships with their direct managers: 80% of employees who were dissatisfied with their direct manager were disengaged.
Employees’ belief in senior leadership: 70% of employees who lack confidence in the abilities of senior leadership are not fully engaged.
Employees’ pride in working for the company: 54% of employees who are proud of their company’s contributions to society are engaged.

Offering corporate giving programs can have a positive impact on all three drivers of engagement. When leadership takes an interest in corporate philanthropy and makes a point to focus on how the company can help the community, employees tend to view this in a positive light.

How Companies Can Increase Employee Engagement

There are many strategies companies can use to increase employee engagement. Dale Carnegie highlights five great reasons to do so, and we’ve added a few ideas that our own research has shown enhances employee engagement:

Senior leadership must articulate a clear vision to all employees. Without a clear goal, employees will not know what they’re working toward.
Employees should be encouraged to openly communicate and influence the company’s vision with their input.
Direct managers should foster healthy relationships with their employees.
Senior leadership should continuously demonstrate that employees have an impact on their work environment.
Managers should show employees that they are valued as true contributors, giving them a sense of empowerment.
Managers should organize and encourage team volunteerism in communities as a way of giving back and encouraging social interaction outside the office.
Companies should give back to local nonprofits. Corporate giving programs, like matching gift programs and volunteer grants, are a great way for corporations to support organizations that employees care about.

Management and senior leadership should take a hands-on approach to encouraging employees to engage with these opportunities at their company. Now that we’ve covered the basics of employee engagement, let’s jump into corporate giving specifically.

Using Corporate Philanthropy to Increase Employee Engagement

Keeping employees engaged and helping the community at the same time seems like a pretty great deal, right? That’s why many companies are investing in corporate social responsibility (CSR) to help improve the communities in which their employees live and work.

One major component of CSR is corporate philanthropy, and within that, there are several corporate giving programs companies can offer. When employees participate in those programs, this enhances their view of the company and gives them an opportunity to help nonprofit organizations that they care about. More and more companies are realizing these benefits, leading to an increasing trend of corporate philanthropy programs being implemented and expanded by businesses across the country.

In order to boost employee engagement, companies can:

Offer matching gift programs. Nearly two-thirds of Fortune 500 companies offer a matching gift program that makes employees’ charitable contributions go twice as far. Matching gift programs help engage employees by showing them that the company not only encourages donating, but takes part in it as well. Employees can feel proud knowing their employer gives back.
Encourage volunteerism. Whether a company offers paid time off for employees to volunteer or encourages employees to team up and participate in fundraising events, employee engagement can skyrocket when volunteerism is part of a company’s philanthropic culture. Allowing employees to band together to better the community helps them feel like the company supports them and will boost their dedication.
Offer volunteer grants. Volunteer grants are donations that companies make to nonprofits after an employee has volunteered for a certain amount of time. Volunteer grants demonstrate a company’s commitment to helping worthy causes and instills a shared sense of philanthropy among employees, boosting engagement and satisfaction.

When companies support the causes their employees care about, this helps strengthen the relationship between not just the company and its employees, but also between the company and the nonprofits they help. All of these effects come together to create a positive reputation for the company, happy employees, and a better community.

How to Implement or Enhance Your Corporate Giving Program

When it comes to corporate giving, managing your program can be overwhelming. After all, if your company offers a matching gift or volunteer grant program, you’ll need to track each employee donation and volunteer hour, as well as the requests that come through for matches or grants.

Corporate giving software for companies is an effective option that many corporations already take advantage of. These solutions allow companies to manage workplace giving, matching gifts, volunteer opportunities, and more.

For example, the right corporate giving solution equips your company to:

Set up and view employee donations, such as automatic payroll deductions.
Review and/or automatically approve matching gift requests.
List volunteer opportunities for employees.
Track employee volunteer hours.
Manage and approve volunteer grant requests.

Whether you’re setting up a new corporate giving program or trying to build on what you already have, corporate giving software can help you get the most out of your program. After all, the easier it is for employees to log in and participate, the more engagement you’ll get in the long run.

If you’re looking to get started with corporate giving or improve and better manage your company’s philanthropic programing, working with a software provider will allow you to incorporate all of the recommendations above and begin seeing real results as soon as possible.

Conclusion: Why Corporate Giving Programs are a Win-Win for Everyone

In summary, there are many benefits of incorporating giving programs like matching gifts, volunteer grants, and volunteerism. These include:

Employees getting to experience an enjoyable and rewarding team-building event.
The corporation giving back to the community.
The corporation’s reputation in the community being enhanced through positive press coverage and other channels.
The nonprofits receiving volunteer support and/or additional funding.

While there are a multitude of ways to increase employee engagement, utilizing corporate giving programs can be one of the most beneficial options for employees, companies, and nonprofits alike.

Additional Employee Engagement & Corporate Giving Resources

If you’re interested in learning more about corporate giving and employee engagement, we’ve compiled some excellent resources for you:

Corporate Giving Programs: The Ultimate Fundraising Guide. Want to learn the basics around corporate giving programs? Check out our ultimate guide!
Corporate Philanthropy: The Ultimate Guide to Giving. Corporate philanthropy is huge these days. Learn more about it with our comprehensive guide.
Employee Engagement: The Essential Guide. If you’re just getting started with employee engagement for your company, we’ve broken it down here!

Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

January 18, 2013/in Marketing Strategies, Learning Center /by Adam Weinger

Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free) to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

Sample Matching Gift Posts for Twitter
Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s 360MatchPro is the perfect tool for nonprofits looking to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search for their own eligibility!

Additionally, this automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. Now, let’s check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations: <insert URL>

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!

If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

Five Companies Providing Volunteer Grants when Retirees Volunteer

January 9, 2013/in Volunteer Grant Companies, Lists and Rankings /by Adam Weinger

If your organization has a large number of volunteers, you’ve probably received volunteer grants, also known as Dollar for Doer grants.

Not familiar with volunteer grant programs?
Check out this article which outlines the basics of volunteer grant programs. It also provides an overview on how organizations can benefit from this source of corporate giving.

At Double the Donation, we help nonprofits raise more money from employee matching gift and volunteer grant programs. While we recognize that many company programs are geared exclusively towards current employees, some companies extend their grant programs to retirees who volunteer on a regular basis.

Five Companies which Provide Grants when Retirees Volunteer

Bank of America

Bank of America offers both a matching gift and volunteer grant program. Through Bank of America’s dollars for doers program, the bank offers the following two different thresholds of volunteer grants:

50 volunteer hours = $250 grant
100 volunteer hours = $500 grant

Learn more about Bank of America’s Volunteer Grant Program.

ConocoPhillips

Like many other energy providers, ConocoPhillips offers generous employee giving programs. In addition to the ConocoPhillip’s matching gift program, the company also provides donations to nonprofits where employees volunteer on a regular basis. ConocoPhillips also offers two different levels of volunteer grants:

20 volunteer hours = $500 grants
40 volunteer hours = $1,000 grants

Learn more about ConocoPhillips’ Volunteer Grant Program.

Prudential

In addition to matching up to $5,000 of each employee’s donations, Prudential also offers grants when employees volunteer on a regular basis.

Specific grant amounts vary between $250-$1,000 and are based upon the number of hours and type of volunteer work performed. Each employee must volunteer for a minimum of 40 hours before being eligible for a volunteer grant.

Learn more about Prudential’s Volunteer Grant Program.

Alliant Energy

Through Alliant Energy’s Volunteer Program, the company recognizes personal volunteerism performed by employees and retirees by providing grants to the nonprofit. The company has three different volunteer grant thresholds:

50-149 volunteer hours = $100 grants
150- 199 volunteer hours = $300 grants
200+ volunteer hours = $400 grants

Learn more about Alliant Energy’s Volunteer Grant Program.

ExxonMobil

In addition to ExxonMobil’s generous matching gift program to higher education and arts & cultural organizations, Exxon Mobil also offers two types of volunteer grant programs:

ExxonMobil Individual Volunteer Grants

20 volunteer hours = $500 grants
40 volunteer hours = $1,000 grants
60 volunteer hours = $1,500 grants
80 volunteer hours = $2,000 grants

Spouses and dependent children (ages 12-25) of both employees and retirees are also eligible to participate and request volunteer grants for their volunteer hours.

ExxonMobil Team Volunteer Grants

A $500 grant is awarded to nonprofit organizations when a team of at least five ExxonMobil employees and retirees volunteer together for at least 20 combined hours. Click here to read about other companies providing grants when groups of employees volunteer.

Learn more about Exxon Mobil’s Volunteer Grant Program.

We also encourage you to explore Double the Donation’s matching gift and volunteer grant service to see if it can help your nonprofit raise more money from employee giving programs.

To boost your nonprofit's revenue through corporate philanthropy, check out these San Diego matching gift companies.

San Diego Companies with Matching Gift Programs

January 6, 2013/in Matching Gift Companies, Lists and Rankings /by Adam Weinger

In previous articles, we dove into Atlanta matching gift companies and New York matching gift companies, but for this article, we’ll take a look at a west coast market.

California is home to many of the country’s most socially responsible companies. Because of this, California nonprofits are well-positioned to take advantage of matching gift programs.

As the 17th largest metropolitan area in the United States, San Diego is home to many leading companies. Nonprofits in San Diego can benefit from increased revenue by focusing on employee matching gift programs. If your nonprofit is located in the San Diego area, take a look at these major matching gift employers in your area:

Qualcomm
Kaiser Permanente
Sempra Energy
LPL Financial Services
Raytheon (formerly United Technologies Corporation)

Matching gift and volunteer grant programs are widely offered employee benefits. In fact, 65% of Fortune 500 companies match employee donations while 40% offer volunteer grant programs. You don’t want to miss out on these important revenue opportunities.

Ready to get started? Let’s explore a few companies in San Diego which match employee donations!

1. Qualcomm

With approximately 13,000 employees in the San Diego area, Qualcomm is one of the largest employers in the San Diego community.

Even though Qualcomm matches donations made only by full-time employees, its program is still quite generous. Annually, a Qualcomm employee can request donation matches starting at a minimum of $50. If eligible, the company will match the donation at a 1:1 ratio, doubling the employee’s gift.

Qualcomm also provides grants worth $250 whenever an employee volunteers for at least 15 hours. Employees can apply for additional grants for the same or a different charitable organization once they volunteer for another 15 hours.

However, the company has a combined limit for each employee for both their matching gift program and their volunteer grant program. Depending on the employee’s level (e.g. associate, director, etc. ), the limit ranges from $1,000 to $5,000 per year.

Learn more about Qualcomm’s matching gift and volunteer grant programs.

2. Kaiser Permanente

Kaiser Permanente employs more than 7,000 individuals in the San Diego metropolitan area.

Its matching gift program varies region-by-region, but fortunately for San Diego employees and nonprofits, they do offer a match program. Every year, Kaiser Permanente offers an employee giving campaign around September or November. The program is open to full-time and part-time employees. However, retirees are not eligible.

During the annual giving campaign, they match employee donations to most nonprofits. Match amounts range from $25 up to $5,000 at a 1:1 ratio.

Learn more about Kaiser Permanente’s matching gift program.

3. Sempra Energy

Sempra Energy employs more than 4,500 individuals in San Diego and serves approximately 3.7 million customers in southern California, making it the largest utility provider in the San Diego area.

The company is a strong supporter of local nonprofits and matches donations to most organizations. Donations eligible for matches range from $25 to $2,500. The program is open to both full-time employees and part-time employees.

Also, Sempra Energy offers two types of volunteer grant programs:

Individual volunteer grants. Employees who volunteer at least 10 hours with a nonprofit or a school may request up to $1,000, depending on the number of hours volunteered.
Season of Giving team volunteer grants. During the holiday season, when teams of employees volunteer together, they can request a Season of Giving grant.

Learn more about Sempra Energy’s matching gift program.

4. LPL Financial Services

LPL Financial offers a matching gift program for its financial advisors. Through LPL Financial’s program, full-time financial advisors can request matches for donations made to most nonprofits. They can request up to $500 in matching gift funds each year.

Outside of its matching gift program, LPL Financial finds additional ways to give back to its community. A few of these philanthropic strategies include:

Mentoring at-risk youth.
Teaching productive job search techniques to unemployed individuals.
The Employee Volunteer Corps that organizes volunteer events.
And many others.

Learn more about LPL Financial’s matching gift program.

5. United Technologies Corporation (UTC) (Now known as Raytheon)

In 2012, Goodrich merged with United Technologies, and as part of the merger process, the two companies combined their employee giving programs. Then more recently United Technologies joined Raytheon through a merger.

UTC used to match employee donations to most nonprofits. Each employee could request up to $10,000 in matching gift funds each year, as long as the request is made within 12 months of the initial donation. Now the program is under Raytheon’s employee giving program.

UTC also offers a volunteer grant program. When employees volunteer a minimum of 60 hours at eligible nonprofits, they can request a $250 donation. Each employee can submit grant requests for up to two nonprofits per year.

Learn more about Raytheon’s matching gift program.

How a Matching Gift Database Can Help

Corporate philanthropy, such as matching gift programs and volunteer grant programs, represent a major revenue opportunity for nonprofits. With a matching gift database like Double the Donation, you won’t overlook much-deserved revenue. Here’s how it works:

Your team embeds the tool across all your fundraising channels (e.g. matching gift pages and donation pages).
A donor or volunteer starts typing their employer’s name.
The tool generates autocomplete suggestions for the user to select.
The donor receives up-to-date info on their employer’s giving program.

Double the Donation works with nonprofits across the country, including San Diego. In the database, there are more than 20,000 companies that represent over 15 million match-eligible employees, making it the industry’s leading matching gift database.

Plus, larger nonprofits can streamline the process even more with 360MatchPro by Double the Donation. It enables email automation and drives matches to completion with live match tracking.

Think your nonprofit could benefit from Double the Donation?

Start a free trial of the leading matching gift database!

While the above companies are major employers in San Diego, there are many other local companies that offer these programs. Pinpointing them takes some research, simplified with a matching gift database.

If you’re a nonprofit, check out this list of the top national companies that offer employee giving programs. Now that you know some of the major employers in your area that offer matching gifts, start boosting your revenue!

Learn how to determine the tax-deductible amount for events for corporate matching gift programs.

Determining the Tax-Deductible Amount for Matching Gifts

November 15, 2012/in Learning Center /by Adam Weinger

If your organization derives a significant amount of funding from membership programs, annual fundraising galas, or special events, you may wonder whether those donations are eligible for corporate matching gift programs.

By not promoting matching gifts to donors, your organization may be leaving money on the table. In almost every case, the tax-deductible amount of nearly all cash and stock contributions is eligible to be doubled through employer matching gift programs.

To take advantage of these important revenue opportunities, go over the following key subjects:

The Relationship Between Tax-Deductible Contributions and Matching Gifts
Calculating the Tax-Deductible Amount for Matching Gifts
How a Matching Gift Database Can Help

Need a refresher on corporate philanthropy? Visit our guide to learn more about corporate matching gift programs. Otherwise, let’s get started!

1. The Relationship Between Tax-Deductible Contributions and Matching Gifts

When nonprofits have membership programs or host special events, there should be a defined tax-deductible amount listed. This should be a specific dollar amount. Also, it should be above the fair market value (FMV) of any benefits received.

That way, attendees and their employers know the specific amount for IRS income tax reporting purposes. The tax-deductible amount of the donation, event ticket, or membership is also what donors should submit to their employers when requesting a match.

It’s the responsibility of the organization to determine the tax-deductible amount and inform event attendees or its program’s members.

For instance, for events, the tickets should have a line similar to the following: “Did you know that $X of your ticket is tax-deductible? If your employer has a matching gift program, this amount might be eligible to be matched.” To learn other ways to promote matching gifts to attendees, visit this guide about matching gifts for special fundraising events.

Now that you know the tax-deductible amount of contributions can be matched, let’s dive into how to calculate it.

2. Calculating the Tax-Deductible Amount for Matching Gifts

As previously stated, it’s up to the nonprofit organization to determine the tax-deductible amount of each contribution. The first step is to determine the FMV of the benefits received.

There are a few ways to do this. Start by comparing the benefits received by the donor with what those benefits would cost if it were not a fundraiser.

For example, let’s say you charge $500 for an annual gala ticket. At the gala, there’s a performance by a well-known band as well as a five-course dinner. Let’s say the nonprofit determines the dinner would cost $50 from a local restaurant while a ticket to see the band would cost $100. In this case, the fair market value of the gala ticket would be $150. Therefore, the tax-deductible amount of the ticket would be $350.

Donors should use this fair market value, rather than the overall purchase price, on their company’s matching gift form.

While each organization has full discretion in determining the FMV, the key is to ensure the values placed on each benefit are reasonable. For instance, is it reasonable for a steak and lobster dinner with dessert to cost $10 at a five-star restaurant? Probably not. An appropriate method is to take a look at the menu of a local restaurant and use its pricing as guidance.

Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift requests. The important part is that your organization is taking a fair and honest approach when estimating the FMV.

3. How a Matching Gift Database Can Help

When hosting event fundraisers or heading a membership program, nonprofits might overlook corporate giving opportunities. Corporate philanthropy is vital for nonprofits. Missing out on these opportunities can be detrimental to an organization. That’s where Double the Donation, the industry-leading matching gift database, can help!

By adding a matching gift database to your tech toolkit, your nonprofit won’t overlook revenue from corporate giving programs. For instance, Double the Donation:

Enables donors and volunteers to search for 20,000+ companies.
Gives users all available info and forms on companies’ giving programs.
Allows nonprofits to embed the tool on their online fundraising channels.
Allows nonprofits to do even more with matching gifts!

Before your event, research your attendees’ employers. You’ll be able to pinpoint which donors are matching-gift eligible. That way, you’ll know who to approach about corporate giving at your event. Whenever someone signs up for your membership program, your team can see which donors might be match-eligible, too! Then, you can reach out to them.

Plus, larger nonprofits might benefit even more from 360MatchPro by Double the Donation. This tool streamlines the process by automatically identifying match-eligible donors in a comprehensive database, following up with them until they complete the match process, and even creating an automated plan for matching gifts! Either tool is great for pinpointing corporate giving opportunities.

Many different types of donations to your organization have a tax-deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this with your donors.

Now that you know more about tax-deductible contributions, relay this information to your team and supporters. Start boosting your nonprofit’s matching gift revenue now!