The Ultimate Guide to Marketing Corporate Sponsorships

The Ultimate Guide to Marketing Corporate Sponsorships

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Corporate sponsorships can be a game-changer for nonprofits, offering essential funding, resources, and visibility that help amplify their impact. But attracting and maintaining these partnerships takes more than just a compelling mission. It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in a way that resonates with corporate goals while advancing your nonprofit’s mission.

Lucky for you, this guide will show you exactly how to approach and excel in each of these areas, empowering your nonprofit to build impactful, lasting partnerships. Specifically, we’ll cover:

From identifying the right partners to creating tailored sponsorship packages and measuring your success, this article will equip you with the knowledge you need to build sustainable, mutually beneficial sponsor relationships. Let’s begin!

Understanding Corporate Sponsorships

Corporate sponsorships can be defined as dedicated partnerships in which a business or other organization provides financial support, goods, or services to a nonprofit, event, or cause in exchange for brand exposure and other benefits.

These partnerships are typically designed to be mutually beneficial. The nonprofit receives valuable resources, funding, or in-kind contributions. Meanwhile, the company gains visibility, positive brand association, and opportunities to align with causes that matter to its target audience.

Corporate sponsorships can take many forms and often include:

Financial contributions

This is the most traditional form of sponsorship, where a company provides monetary support (one-time or ongoing) to a nonprofit. In exchange, the company typically receives brand exposure, recognition, or specific benefits as outlined in a sponsorship agreement.

In-kind donations

Rather than cash, companies provide goods, services, or knowledge that can directly benefit the nonprofit or its programs. Examples of in-kind donations include providing technology, office supplies, event space, or skills-based volunteer hours. This type of sponsorship can significantly reduce a nonprofit’s operating costs while allowing companies to contribute in a way that aligns with their products or expertise.

Media sponsorships

In a media sponsorship, a company (usually a media outlet) provides promotional support to increase visibility for a nonprofit’s event or cause. This support can include free or discounted advertising space, social media promotion, press coverage, or even media production assistance. Media sponsorships are valuable as they help nonprofits reach a wider audience, often without the usual advertising costs.

Corporate and employee giving

Corporate and employee giving programs allow companies and their employees to contribute to nonprofits through matching gift programs, payroll deductions, and volunteer grants or hours. These programs not only boost direct funding but also encourage employee involvement in causes, fostering a culture of philanthropy within the company and organization alike.

Marketing the four types of corporate sponsorships

Not to mention, the partnerships can be formed for many purposes, such as upcoming events, new or expanded programs, and other projects.

Developing a Sponsorship Marketing Strategy

Before you jump into marketing corporate sponsorships, it’s a good idea to establish a dedicated strategy for doing so. Here are a few steps you can take prior to your marketing rollout:

Identify target sponsors.

Finding the right sponsors is the foundation of a successful corporate sponsorship strategy. Begin by researching companies that have a history of supporting causes similar to your nonprofit’s mission⁠—or that have a Corporate Social Responsibility (CSR) focus that aligns with your values.

From there, you’ll want to consider their audience, industry, and goals. Are they looking to boost community involvement, improve their brand image, or reach new markets? Knowing their motivations can help you present a partnership that speaks directly to their interests.

Not to mention, your donors’ employment information can have some valuable insights here as well! If a ton of your donors (particularly those engaging in matching gift programs) work for a specific company, that company can be a great place to kick off your outreach efforts.

Create a value proposition.

Your value proposition is the core of your sponsorship pitch. It essentially answers the question, “Why should a company sponsor us?” making it clear that a partnership with your nonprofit is more than just a charitable act—it’s a strategic, impactful investment.

To craft a strong value-add, focus on the unique benefits a partnership with your organization can offer the potential sponsor. This might include audience reach, media exposure, community engagement, or brand alignment with a meaningful cause.

In your planning, be sure to emphasize how the partnership will advance both the company’s CSR goals and your nonprofit’s mission. And whenever possible, offer real data insights to showcase the tangible benefits a sponsor could gain.

Establish sponsorship packages.

Sponsorship packages provide companies with structured options for involvement, allowing you to offer tailored benefits that meet varying levels of sponsorship commitment.

A tiered sponsorship package (e.g., Gold, Silver, Bronze, etc.) gives businesses flexibility and enables your nonprofit to cater to different types of companies, from local small businesses to enterprise-level corporations.

For the best results, sponsorship packages should include the following key components:

  • Levels and Benefits: Define clear sponsorship levels with ascending benefits. For example, higher-tier sponsors may receive more prominent logo placement, exclusive media mentions, or speaking opportunities at events.
  • Customization Options: Offer ways for sponsors to customize packages based on their unique goals, such as targeted event promotions or digital-only sponsorships.
  • Clear Deliverables: Outline exactly what the sponsor will receive⁠—and the benefits of each package⁠—to avoid misunderstandings and ensure transparency throughout the process.

All in all, having well-defined sponsorship packages will make it easy for potential partners to see the value of working with you and select a level that aligns with their budget and impact goals.

Build a corporate sponsorships landing page.

Your website is where most supporters will go to research your organization and the various ways you offer to get involved. That includes corporate partners! Thus, establishing a dedicated sponsorships page on your website can be a great way to turn interest into action.

Ideally, this page should serve as a one-stop hub where potential sponsors can learn about your organization, explore sponsorship opportunities, and take steps to initiate a partnership. Here are a few key elements you’ll want to include:

  • Clear and Compelling Content: Describe your nonprofit’s mission, goals, and the impact of corporate partnerships in a way that engages and motivates potential sponsors.
  • Sponsorship Benefits: Clearly outline the benefits of sponsorship, such as brand exposure, media mentions, and event participation.
  • Past Successes: Include case studies, testimonials, or success stories from previous sponsors to demonstrate the positive outcomes of your partnerships.
  • Easy Contact or Inquiry Form: Make it simple for sponsors to reach out by including an inquiry form, allowing them to express interest and connect with you for more information.

A dedicated partnerships page can be the first step in converting a company’s interest into a lasting sponsorship, providing everything they need to understand the value and start the conversation.

Raise more by marketing corporate sponsorships and matching gifts with Double the Donation.

Attracting Corporate Sponsorships

Now, it’s time to reach out to potential sponsors and drum up interest in your organization’s partnership opportunities. Here are three tangible steps you can take to do so effectively:

Initiate personalized outreach.

When it comes to securing corporate sponsorships, personalized outreach can make all the difference. Companies typically receive many partnership requests, so tailoring your communication to speak directly to a potential sponsor’s goals, brand identity, and social values shows you’ve done your research and see them as more than just a funding source.

Start by identifying the right point of contact⁠—ideally someone within their CSR, marketing, or HR departments⁠—and personalize your outreach to reflect the specific ways a partnership could align with their objectives.

Check out these tips and strategies for effectively personalizing your outreach:

  • Research Company Values and Goals: Study their mission statement, CSR initiatives, and past partnerships. Reference these in your outreach to show your proposal aligns with their priorities.
  • Highlight Relevant Sponsorship Benefits: Frame your proposal around how their brand could benefit from supporting your nonprofit, using language that speaks to their industry or audience.
  • Follow Up Thoughtfully: If you don’t receive an immediate response, follow up in a respectful and value-driven way, such as by sharing a relevant success story or impact update.

Initiating personalized outreach demonstrates respect for their brand and positions your organization as a professional, mission-driven partner worth considering. And your supporters may be able to help here, too! If you have a donor who works for one of your potential partners, see if you can use that connection to get your foot in the sponsorship door.

Showcase tangible impact.

Companies want to see the impact their sponsorship will have—not just on your organization but on the communities you serve. By showcasing tangible outcomes, such as the number of people helped, environmental changes made, or specific projects supported, you create a compelling story that resonates with their values and provides concrete evidence of the difference their contribution makes.

Demonstrating tangible sponsorship impact reassures companies that their support is driving meaningful change, making them more likely to engage and continue partnering with you.

Leverage employee engagement.

Employee engagement can be a powerful asset when attracting corporate sponsorships. After all, many companies are eager to involve their employees in social impact activities, as it boosts morale, strengthens team dynamics, and fosters a positive corporate culture.

In order to market corporate sponsorship opportunities well, we recommend highlighting ways the partnership could engage their staff, such as through hands-on volunteer days, team fundraising events, or workplace giving campaigns like matching gifts and more. You can even focus on one-off engagement opportunities such as custom or unique matching gift programs!

Integrating employee engagement options into sponsorship proposals creates added value for corporate partners, strengthening the appeal of sponsorship and establishing a more comprehensive relationship model.

Marketing Sponsorships, Once Secured

After you’ve connected with companies and established sponsorship agreements, you’ll want to market the partnerships to your broader audience, too. Check out these tips and tricks to promote your new partnerships:

Showcase corporate sponsorships on social media.

Social media is a powerful medium for highlighting corporate sponsorships and demonstrating the positive impact your partners are making. By publicly acknowledging sponsors through social channels, you can increase their brand exposure, showcase their commitment to your cause, and encourage engagement from their audience as well.

To do so well, we suggest sharing visuals, videos, or testimonials that highlight the sponsor’s involvement in a way that tells a story and engages viewers. Meanwhile, tagging sponsors and using relevant hashtags can increase the visibility of your posts, too. You can even invite sponsors to collaborate on social media campaigns, such as with joint posts, live events, or story takeovers, to enhance interaction and brand alignment.

When done well, social media posts that celebrate sponsorships help reinforce the sponsor’s brand while also boosting your nonprofit’s credibility and reach.

Not to mention, regularly showcasing corporate sponsorships on social media also reinforces the value of sponsoring your organization to other potential partners!

Incorporate co-branded marketing opportunities.

Co-branded marketing has the potential to amplify the reach and impact of both your nonprofit and the corporate sponsor. All you need to do is create and share promotional content that benefits both brands.

Whether it’s through a joint email campaign, special edition merchandise, or shared media initiatives, co-marketing offers sponsors unique visibility while reinforcing your collaboration and demonstrating a united front for the cause.

Tracking and communicating sponsorship KPIs.

To demonstrate the success and value of your sponsorships, it’s essential to track and communicate key performance indicators (or KPIs) that matter to sponsors. These might include metrics like…

  • Brand reach
  • Social media impressions
  • Engagement levels, open, and click rates
  • Event attendance
  • Audience demographics
  • Specific outcomes achieved with their funding

Regularly reporting on sponsorship KPIs helps sponsors see the tangible results of their investment and strengthens the case for ongoing support. By sharing data-driven insights like these, you can give sponsors a clear picture of the impact their support has had, reinforcing the value of your partnership and laying the groundwork for future collaboration.

Next Steps & Additional Resources

Marketing corporate sponsorships is an art that combines storytelling, strategy, and relationship management. By applying the tactics provided in this guide, your organization can create meaningful partnerships that not only boost funding but also enhance brand recognition and community impact.

Remember, corporate sponsorships are most successful when they provide value to both parties, fostering a sense of shared purpose and mutual growth. As you implement these tips, don’t forget to continuously assess and refine your approach, nurturing long-term relationships that can support your mission for years to come.

With the right marketing, your nonprofit can attract sponsors eager to make a difference together.

Interested in growing your knowledge of all things corporate giving? Check out these recommended resources to learn more:

Raise more by marketing corporate sponsorships and matching gifts with Double the Donation.

Adding Corporate Programs to our Workplace Giving Database

Adding Corporate Programs to our Workplace Giving Database

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In today’s landscape, companies are increasingly focusing on giving back through a variety of corporate social responsibility (or CSR) initiatives. Among these are workplace giving programs, which include matching gifts, volunteer grants, and more, all designed to amplify the impact of employees’ contributions to nonprofits. However, so many companies are giving back that it can be difficult to keep track of which businesses offer these giving initiatives⁠. That’s where a workplace giving database comes in!

Still, keeping your database updated with fresh insights is a must. After all, nonprofits understanding and leveraging these programs can open doors to greater financial support, as well as unlock a broader network of donors and volunteers. And a comprehensive dataset is a great place to start.

That said, this guide will address the basics of workplace giving databases and how organizations like yours can add to and enhance ours. Specifically, we’ll cover:

An accurate and up-to-date database is an invaluable resource for nonprofits seeking to make the most of corporate philanthropy, ensuring that no available support goes untapped. Let’s dive in to see how your team can play a role in this occurrence.

What is a workplace giving database?

A workplace giving database is a comprehensive resource that aggregates information about corporate philanthropy programs offered by companies. These databases typically include details on workplace giving initiatives such as matching gifts, corporate volunteer incentives, and more.

To increase accessibility, a workplace giving database generally comes with a built-in search tool as well, making it quick and easy for donors to uncover the information they need to get involved.

Locating matching forms with a workplace giving database

A database tool is typically embeddable, too, offering a simple way for organizations to implement the solution on their websites⁠—including donation pages, volunteer registration forms, confirmation screens, and more.

Benefits of a comprehensive workplace giving database

A comprehensive workplace giving database offers numerous benefits for both nonprofits and donors, empowering them to maximize support through corporate philanthropy programs. Here are some key advantages:

1. Increased Revenue Opportunities

  • By providing up-to-date information on companies offering matching gifts, volunteer grants, and more, a comprehensive database makes it easy for nonprofits to identify opportunities for additional funding.

2. Streamlined Supporter Engagement

  • A database helps nonprofits encourage donors to leverage workplace giving programs, such as matching gifts or volunteer grants, that they might not know are available. Donors can quickly check if their employers offer programs that amplify their contributions, which builds stronger connections between donors and the organization.

3. Time Savings and Efficiency

  • A centralized, comprehensive database saves nonprofits time by eliminating the need for manual research on each company’s corporate giving policies. With eligibility requirements, submission guidelines, and deadlines all in one place, organizations can spend less time researching and more time acting on these opportunities.

4. Improved Corporate Relationships

  • By understanding corporate giving options in detail, nonprofits are better positioned to cultivate relationships with potential corporate partners. A database provides insights into which companies are aligned with the nonprofit’s mission and values, too, making outreach efforts more targeted and likely to succeed.

5. Proactive Fundraising Strategies

  • With access to a wide array of corporate giving programs, nonprofits can build more proactive fundraising strategies. Instead of waiting for donors to ask if their contributions can be matched, nonprofits can actively promote these programs, especially during campaigns like year-end giving.

In summary, a comprehensive workplace giving database simplifies the process of connecting with corporate giving opportunities, enabling nonprofits to increase funding, strengthen donor relationships, and build proactive strategies—all while promoting greater corporate involvement in social responsibility.

About Double the Donation’s workplace giving database

Double the Donation’s workplace giving database is the largest and most comprehensive resource available for nonprofits and donors looking to maximize the impact of corporate giving programs. It’s designed to streamline the identification of corporate philanthropy opportunities, providing nonprofits with the tools they need to increase revenue through workplace giving.

This specific database includes information on:

  • Matching gifts
  • Volunteer grants (team and individual)
  • Volunteer time off
  • Fundraising matches
  • And more!

Here’s what makes Double the Donation’s solution stand out:

Extensive Company Coverage: Double the Donation’s database includes detailed information on thousands of companies with matching gift and volunteer programs. This coverage ensures that nonprofits and their supporters can find opportunities related to almost any company, regardless of industry or location.

Real-Time Program Updates: To keep nonprofits informed and reduce outdated information, Double the Donation regularly updates its database, ensuring that users have access to the latest information on corporate giving guidelines, eligibility requirements, submission deadlines, and more.

Easy Integration with Nonprofit Websites: Double the Donation’s database tool seamlessly integrates with a nonprofit’s website and donation forms, making it easy for donors to check if their employers offer workplace giving programs right as they engage with your cause.

Automated Donor Outreach and Matching Gift Reminders: In addition to the database tool, Double the Donation also offers automated email streams to remind donors to get involved. These messages empower nonprofits to follow up with those who may be eligible for matching gifts or volunteer grants, complete with company-specific workplace giving insights from the database, too! This proactive approach increases the likelihood that donors will complete the matching gift process, meaning more revenue for your cause.

How our database gets updated (regularly!)

Double the Donation’s workplace giving database is kept accurate and up-to-date through a systematic process. This ensures nonprofits and donors always have access to the latest information on corporate giving programs.

Here’s how Double the Donation maintains the database’s accuracy and reliability:

  • Continuous program monitoring. Double the Donation maintains a dedicated database team devoted to actively monitoring companies for changes in their corporate giving policies. This group tracks updates through company websites, press releases, and other announcements, ensuring our database reflects the most up-to-date information.
  • CSR platform data syncs. Double the Donation offers exclusive partnerships with companies’ CSR platforms⁠ that enable matching gift auto-submission. But another key win is that the integrations also allow our database to pull companies’ program guidelines directly from the platforms that manage the programs.
  • Companies submitting updates themselves. Double the Donation collaborates directly with workplace giving companies. As a result, many employers add their programs to the database themselves. Then, by staying in contact with corporate representatives, our team can receive timely updates when companies make program changes.
  • Donors submitting their employers. Donors using the database often provide feedback if they encounter outdated or inaccurate information⁠. For example, not finding their company if they know a program is available. This user-driven approach allows our team to promptly investigate reported discrepancies, ensuring the data reflects current guidelines.
  • Nonprofits submitting unregistered companies. Sometimes, nonprofits receive funds from companies not currently registered with Double the Donation’s database. In that case, organizations may choose to submit the new companies to be added for easier access going forward.

Together, these practices ensure that nonprofits and donors can rely on Double the Donation’s database to provide the most accurate information, making it a valuable resource for maximizing corporate giving opportunities.

Adding corporate programs to our database

Double the Donation provides several straightforward options for organizations, companies, or employees to add or update information about corporate giving programs in its database. Thus, individuals or groups can ensure their workplace giving programs are accurately represented by following one of these methods:

Complete the Add a Company Form.

If you want to add a corporate giving program (such as a matching gift, volunteer grant, or VTO program) to Double the Donation’s database for the first time, representatives can fill out the Add a Company Form on Double the Donation’s website. This brief online submission gathers essential information about the company’s programs, including:

  • Matching gift or volunteer grant eligibility requirements
  • Match ratios and minimum/maximum donation amounts
  • Submission process and deadlines
  • Any specific program guidelines or criteria

DTD_Adding Corporate Programs to our Workplace Giving Database_Add New Company

Then, once the form is submitted, Double the Donation’s team reviews the information and adds the program to the database. From there, the record will become accessible to nonprofits and donors through the search tool.

Complete the Update Company Information Form.

If a company already listed in the database makes changes to its workplace giving program (for instance, altering match ratios or adjusting eligibility requirements) or otherwise notices inaccurate information, a representative can fill out the Update Company Information Form. This allows users to provide updated details, ensuring that donors see the latest version of the program when they search.

DTD_Adding Corporate Programs to our Workplace Giving Database_Update Company

Again, after submission, the information is reviewed by Double the Donation’s data team and promptly updated in the database. This keeps it current for nonprofits and donors who may be impacted by the changes.

Send an Email to data@doublethedonation.com.

For those who prefer a direct approach to adding or refreshing company records, our team also accepts requests via email. All you need to do is send an email to data@doublethedonation.com with the necessary details about the program.

This might include:

  • New program details or recent updates
  • Any corrections needed in existing database entries
  • Supporting documents or links that clarify the information
  • Other feedback on the workplace giving database

From there, the Double the Donation team will verify the information provided in the email. Then, update the database accordingly, ensuring the accuracy of the program details going forward.

[For One-Off Matching Gifts] Manage Programs in Double the Donation Matching.

Note: Sometimes, a company will offer a matching gift program with a single nonprofit rather than a widely available initiative. These are referred to as one-off (or custom, unique) matching gift programs, and there’s an easy way to add the program to your database within the Double the Donation platform itself⁠—that is, ⁠if the program is specific only to your organization.

In that case, simply log into your Double the Donation account, navigate to the “Settings” tab, and select “Manage Programs.” From there, you’ll be prompted to add a new one-off matching gift program by filling out the requested information.

DTD_Adding Corporate Programs to our Workplace Giving Database_Add One-Off Match

Once complete, the program will show up in your organization’s database⁠ search tool—but not for other nonprofits’ donors.

Wrapping up & next steps

Empowering organizations and companies to add new corporate programs to our workplace giving database is just one more step in our commitment to helping nonprofits reach their fundraising potential. By keeping this resource up-to-date with the latest information on matching gifts, volunteer grants, and other workplace giving opportunities, we aim to empower nonprofits to connect more deeply with donors and leverage support from their employers.

Take a look at the companies that have contributed matching gifts to your organization in the past. Are they already included in our database? If not, follow the steps to get them added so that your donors can access program guidelines, forms, and more. That means more matches in the future!

Add a program Update company information

Together, we can make giving back a seamless, rewarding experience for companies, employees, and nonprofits alike.

360MatchPro is more than just a matching gift tool. Get connected with a comprehensive, up-to-date workplace giving database.

Double the Donation's Year in Review 2024 Edition

Double the Donation’s Year in Review: 2024 Edition

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As we wrap up 2024, it’s the perfect time to look back and acknowledge the milestones, innovations, and impact achieved by our team and its partners in the nonprofit and corporate giving sectors. In Double the Donation’s Year in Review 2024, we’ll share key insights, highlights, and achievements that have propelled us forward and helped nonprofits like yours make an even bigger difference.

All in all, this year has been one of remarkable growth, with exciting developments in matching gift technology, ready-built integrations, and groundbreaking functionality designed to help nonprofits unlock more from their fundraising efforts.

In order to celebrate our successes, this overview will cover:

Join us in reflecting on this year’s wins as we gear up for another impactful fundraising season ahead!

Significant product updates & enhancements

In 2024, Double the Donation rolled out a series of significant product updates and enhancements designed to improve the workplace giving experience for nonprofits and their donors. These updates have been instrumental in helping our clients drive more donations, simplify their workflows, and engage donors and other supporters more effectively.

These product updates reflect our commitment to evolving alongside our clients’ needs, ensuring they have the most powerful tools to elevate their workplace giving efforts. As we look to 2025, we’re excited to continue innovating and delivering new features that make a measurable impact on nonprofit fundraising.

Check out an overview of three of our most impactful updates here:

Double the Donation's matching and volunteering tools help you raise more from workplace giving programs.Double the Donation Volunteering rollout

This year, we expanded the capabilities of our platform by launching our corporate volunteering tools. Double the Donation Volunteering is a built-in solution designed to support organizations in targeting corporate volunteer initiatives in addition to traditional matching gift management. These initiatives, which include volunteer grants and paid volunteer time off, can go a long way in attracting, engaging, and retaining volunteers⁠. And Double the Donation Volunteering makes it easier than ever to benefit from the programs by growing awareness and simplifying the engagement experience.

If you haven’t already, take steps to embed our  corporate volunteer database directly into your Volunteers Info page on your website, along with any volunteer registration forms you have.

Learn more about Double the Donation Volunteering here!

Double the Donation's year in review includes SOC 2 Type 2 compliance.Achieved SOC 2 Type 2 compliance

Security and data protection are top priorities at Double the Donation, and in 2024, we took our commitment to the next level by achieving SOC 2 Type 2 compliance. This integral milestone demonstrates our adherence to rigorous standards for security, availability, confidentiality, and processing integrity.

Achieving SOC 2 Type 2 assures clients like you⁠—as well as their donors⁠—that their data is handled with the highest standards of security and care. Not to mention, it reinforces our role as a trusted partner for nonprofits that prioritize the protection of donor information.

Learn more about our SOC 2 Type 2 compliance here!

Auto-submission enhancements

Enhancing the auto-submission functionality has been a major focus in 2024, making it even easier for donors to complete matching gift submissions without the added manual effort. Our most recent improvements to the auto-submission process mean that donors are prompted to auto-submit their matches at multiple touch points throughout the donor journey, increasing the likelihood that they ultimately do so. Now, donors are encouraged to partake in auto-submission once again when they indicate they’ve requested a match, but Double the Donation has no record of the submission.

Double the Donation's year in review includes auto-submission.

All in all, these auto-submission enhancements streamline the matching process, driving more completed matches and enabling nonprofits to capture more matching gift revenue. And it’s all done with minimal time and effort!

Learn more about matching gift auto-submission here!

Our continuously expanding client base

So far this year, our team has welcomed over 1,055 new clients to the Double the Donation family, expanding our community of nonprofits, educational institutions, and other fundraising organizations dedicated to making a difference through matching gifts and workplace giving.

Each new client represents a unique opportunity to drive more donations, streamline fundraising efforts, and unlock the full potential of corporate philanthropy. And we’re so grateful for the causes that trust Double the Donation to do so. This growth among our expanding client base strengthens our commitment to helping nonprofits of all sizes access critical matching gift revenue, ultimately increasing their ability to create positive change in the communities they serve.

All in all, we’re honored to work with a diverse array of organizations this year and look forward to supporting them as they continue maximizing their fundraising impact through matching gifts and more in the future.

Standout reviews & testimonials

Double the Donation has been thrilled to receive more than 40 new 5-star Google reviews, underscoring the impact of our commitment to customer and user success. Each of these reviews highlights the effectiveness of our sales and onboarding processes, the value of our technology, and the powerful results nonprofits achieve through our matching gift solutions.

Here are a few examples collected in the last year:

I’m thrilled that Double the Donation is seamlessly integrated with our new giving platform. Our minimal fee for the software has paid for itself in one week! We are thrilled to have this as part of our fundraising platform. This is a game-changer. Easy to integrate, and the team is so helpful to set you up for success!

– Colleen Merrell, St. Mary-Basha Catholic School

Implementing Double the Donation was an incredibly smooth and efficient process. Our representative guided me through every step, making it fast and easy to integrate the employer match software/widget into our nonprofit’s existing systems. Her clear explanations and responsive support have set us up to maximize our fundraising potential. We’re now fully prepared to raise more funds and further our mission. I highly recommend Double the Donation for any nonprofit looking to enhance its donor matching capabilities!

– Kayla Moore, Shelter Inc.

In the fast-paced realm of nonprofit fundraising, efficiency and effectiveness are essential. Double the Donation is a standout platform that is transforming how organizations maximize their donation potential. Tailored for fundraisers and database managers, Double the Donation is more than just a tool—it’s a partner in driving successful campaigns and streamlining donation processes.

– Katie Utterback, The Galloway School

In addition to Google reviews, we also received a number of customer testimonials in the past year⁠—including videos detailing the impact of our tools on various organizations’ efforts. Here’s what a few of these nonprofits have had to say (or check out our testimonials page to watch the clips):

  • Double the Donation has increased our matching gifts an incredible amount over the past two years we’ve been utilizing it, and it has helped us in so many more ways than we could have imagined. ⁠— Emily Delp, Pelotonia
  • There’s a lot of value in telling a donor that their impact can be doubled or even tripled with just a few clicks. Double the Donation makes it easy for our donors to see this value and act on it pretty much immediately. On the back end, the seamless integration with our database keeps us updated in real-time. ⁠— Adam Schafer, Youth on Course
  • I know that we’re always looking for ways to more effectively and efficiently do our work, and the opportunities that we have in front of us with Double the Donation are endless from my point of view. ⁠— Jill Carrell, Pi Beta Phi Foundation

Each of these generous reviews motivates us to keep delivering the best possible experience for our customers, and we’re grateful to our clients for sharing their success stories.

Looking ahead, we’re excited to continue empowering nonprofits with the tools they need to raise more and make an even bigger impact. And we hope to hear from even more organizations benefitting from our tools!

Network growth: new partnerships & integrations

2024 has been a year of exciting growth for Double the Donation’s integration network. With the addition of more than 14 new partnerships and 11 integration enhancements, we’ve been able to significantly broaden our reach and capabilities.

Double the Donation's year in review includes new integrations.These strategic collaborations are designed to provide even more value to our clients by expanding access to powerful tools, platforms, and resources that complement our matching gift technology.

New integrations include:

These partnerships are designed to allow nonprofits to seamlessly integrate Double the Donation’s matching gift technology into their existing workflows, offering a more streamlined and efficient experience for both organizations and their donors.

By expanding our network of partners and continuously improving integrations, Double the Donation is making it easier than ever for nonprofits to leverage matching gifts as a key component of their fundraising efforts. We’re excited to see the positive impact these partnerships will continue to have as we move into the next year, helping even more organizations maximize their matching gift revenue.

Overall matching gift fundraising success across clients

In 2024, Double the Donation users achieved remarkable success, collectively identifying more than $460,445,322 in matching gift revenue.

This is a powerful testament to the impact of matching gift programs when paired with the right tools and strategies. Through effective communication and proactive engagement, our clients were able to reach more donors, secure more matches, and ultimately drive greater funding to support their missions.

To support this success, clients utilized our platform to send a total of 19,117,522 emails to donors, prompting significant engagement. Our users saw an impressive 71.55% open rate, too—well above industry averages. Additionally, tons of these emails were interacted with, resulting in a 9.6% click rate (also above industry averages), indicating strong donor interest in matching gifts.

These metrics underscore the power of Double the Donation’s solutions in amplifying donor participation and optimizing matching gift revenue. By driving strong engagement rates and making it easy for donors to complete matches, our clients are leveraging every opportunity to boost their fundraising success.

This year’s results highlight the effectiveness of our tools in helping nonprofits expand their impact through matching gifts, and we’re proud to be a part of their journey toward sustainable growth and more.

Comprehensive workplace giving database development

In the past year, Double the Donation has continued to strengthen its position as the leading resource for matching gift and workplace giving information with ongoing enhancements to our comprehensive database.

Today, our database contains over 24,493 company records, providing an extensive resource for nonprofits to easily identify matching gift and other workplace giving opportunities across a broad spectrum of corporations. This robust database represents more than 26,802,622 employees, significantly expanding the reach of our clients to potential supporters worldwide.

But one of the biggest developments we’ve seen this year is the introduction of VTO (or volunteer time off) programs to the database. We are dedicated to helping nonprofits and schools earn more in workplace giving, and we believe it should be easy for you to leverage corporate volunteerism to power your mission. These programs continue to grow in popularity, and our database makes it easy to uncover and leverage their potential.

2024 Year in Review - Double the Donation's database growth

Our continued focus on database development reflects our dedication to helping nonprofits unlock the full potential of matching gifts and beyond. By providing comprehensive, accurate, and accessible company data, we’re enabling organizations to connect with more donors, raise more funds, and further their missions with confidence.

Invaluable matching gift resources & materials

So far in 2024, Double the Donation has significantly expanded its library of resources, offering nonprofits even more tools and materials to succeed with matching gift fundraising. After all, our goal is to empower organizations with the knowledge, strategies, and practical assets they need to unlock more matching gift revenue and streamline their outreach efforts.

Among our most popular resources this year are…

79 webinars and counting⁠—including a few of our top sessions here:

129 new blog posts, such as these fan-favorites:

New corporate volunteer-focused downloadable resources:

In addition, we also rolled out a number of customizable marketing materials directly within the Double the Donation platform. These include templates for matching gifts and volunteer incentives that are free for clients to access, personalize, and share, making it easier to promote the programs than ever before.

With the introduction of these new resources, our team aims to equip nonprofits with everything they need to succeed at every stage of the matching gift journey. As always, we’re committed to delivering high-quality materials that make a tangible difference in our audience’s fundraising efforts, and we look forward to adding even more valuable resources in the coming year.

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Wrapping up & additional resources

As we close out 2024, we’re grateful for the nonprofits, corporate partners, and donors who made this a remarkable year. Together, we’ve driven substantial change, innovated how matching gifts are identified and managed, and enabled countless nonprofits to expand their impact.

Going forward, Double the Donation remains committed to enhancing the matching gift experience, providing cutting-edge tools, and supporting organizations in achieving their fundraising goals. Here’s to an even more successful year ahead as we continue to work together for a brighter, more generous future.

Thank you for being part of this journey—let’s make 2025 even better!

Interested in reading more about workplace giving and how Double the Donation can supercharge your efforts? Check out the following resources:

Get started with 360MatchPro after learning from Double the Donation's year in review.

Learn about the top companies in New York City with matching gift programs.

Top New York Companies with Matching Gift Programs

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Double the Donation’s nonprofits clients come from all across the country⁠—so we wanted to highlight a few select matching gift companies in key markets. Like most major metropolitan areas, New York is home to tons of notable employers, many of whom offer matching gift programs.

Is your New York-based organization tapping into this source of corporate giving?

To help you launch or finetune your strategy, we’re going to look at the following matching gift companies your team should be aware of:

  • JPMorgan Chase & Co.
  • Verizon
  • IBM
  • Goldman Sachs Group
  • American International Group

Follow along for a look at New York City’s corporate philanthropy and the tools you can use to discover these opportunities.

Statistics on New York Matching Gift Companies

If you dig into your organization’s database of corporate donors from the past few years, you’ll probably notice you received matching gifts from a variety of companies. Some are probably headquartered in your area, while others may have a much smaller presence.

Here are a few statistics on the New York market that may interest you:

Now, let’s dive in!

Discovering Matching Gift Opportunities in Metropolitan Areas

The fact that New York has major matching gift opportunities means little if nonprofits don’t capitalize on them. If you’re like most organizations, you probably aren’t reaching your full corporate philanthropy potential.

A great place to start is making sure everyone in your organization is familiar with the largest employers in your area. If you want to take it a step further, however, consider providing donors and volunteers with detailed information about their employer or their spouse’s employer.

Double the Donation Matching, a fundraising automation platform suited for nonprofits looking to improve their existing matching gift processes, can help. With this software, your organization can automatically identify and contact eligible donors regarding matching gifts.

With that, continue reading for a look at New York City’s top 5 companies with matching gift programs.

Companies in New York with Matching Gift Programs

It would be difficult to go into detail regarding every company in New York offering matching gift programs, so we’ve highlighted some of the area’s largest employers for this list. 

Based on the current Fortune 500 list, JPMorgan Chase and Verizon are the two biggest companies in New York City. Even better? Both offer matching gift programs!

Further, we’ve included IBM, Goldman Sachs Group, and American International Group, each of which is a large employer in the city offering matching gifts.

JPMorgan ChaseJP Morgan Chase is a top company in New York City with a matching gift program.

JPMorgan Chase offers both a matching gift and volunteer grant program. The company matches up to $1,000 per employee or retiree each year to pretty much any school or nonprofit.

The company also offers a tiered volunteer grant program where grants average $10 per hour volunteered. The grant amount varies based upon the number of hours an employee volunteers.

Learn more about JPMorgan Chase’s employee giving programs.

Verizon

Verizon is a top company in New York City with a matching gift program.

Verizon offers both a matching gift and volunteer grant program for employees. The company matches up to $5,000 to schools and $1,000 to all other nonprofits per employee each year.

Additionally, through the Verizon Volunteer Incentive Program, employees who volunteer for 50 hours in a calendar year can request a $750 grant for an organization.

Learn more about Verizon’s employee giving programs.

IBMIBM is a top company in New York City with a matching gift program.

IBM also offers multiple types of employee giving programs. Not only does the company offer matching grants on donations and cash grants for volunteering, but it also allows nonprofits to receive a significantly larger donation if the organization elects to receive IBM technology instead of cash.

For instance, IBM offers a 2:1 technology grant on employee donations. This means that if an IBM employee donates $500 to your organization, you can receive $1,000 in IBM equipment or $500 in cash.

Learn more about IBM’s employee giving programs.

Goldman Sachs

New York Matching Gift Company example: Goldman Sachs

Goldman Sachs, an investment banking company based in New York City, New York, offers a generous matching gift program that current, full-time employees are encouraged to take part in.

In fact, the company agrees to match donations between $50 and $20,000 at a 1:1 ratio to nearly all nonprofit organizations—including educational institutions, health and human services, arts and cultural organizations, civic and community groups, environmental nonprofits, and more.

Learn more about Goldman Sachs’ employee giving programs.

American International Group (AIG)AIG is a top company in New York City with a matching gift program.

AIG focuses its philanthropic efforts on three main groups of giving:

  • Safety – auto safety, disease prevention, programs that help prevent improper use of prescription drugs
  • Security – financial and educational programs that drive safety
  • Disaster Relief – including support of disaster preparedness and repair of infrastructure in the wake of a catastrophe

AIG has a matching gift program with a minimum match of $25 and a maximum of $10,000 per employee per year.

Learn more about AIG’s employee giving programs.

But that’s not all!

Other NY-based Fortune 500 companies with employee matching gift and volunteer grant programs include:

Bottom line: Many of New York’s leading employers match donations employees make to nonprofits. Make sure everyone in your organization’s membership and development offices is familiar with major employers in your area that match employee donations.

Find out if your donors work for these matching gift companies in New York.

Matching Wednesday Drive Matching Gifts Post #GivingTuesday

Matching Wednesday: Drive Matching Gifts Post #GivingTuesday

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After the whirlwind of #GivingTuesday, many nonprofits find themselves wondering how to maintain the momentum of generosity⁠—and make the most of corporate matching gifts in their efforts. While donations tend to surge on Giving Tuesday, organizations can amplify their impact by making the following day just as powerful. And that’s why we’re introducing the idea of Matching Wednesday.

By strategically focusing on matching gifts the day after Giving Tuesday, nonprofits like yours can create an additional wave of support that builds on the previous day’s success.

In this guide, we’ll share everything you need to know to get started with this unique and impactful campaign idea. This includes:

Matching Wednesday can help nonprofits capitalize on donors’ enthusiasm, encourage more employees to seek corporate matches, and double (or even triple) the support for their causes.

Ready to find out how? Let’s get started with the basics.

What is Matching Wednesday?

Matching Wednesday is a strategic fundraising initiative in which nonprofits can participate immediately following #GivingTuesday.

While Giving Tuesday sparks a boost in donations from individuals eager to support their favorite causes, Matching Wednesday aims to keep this momentum going by encouraging donors to double (or even triple) the impact of their contributions through corporate matching gift programs.

After Giving Tuesday comes Matching Wednesday

Here’s how it works: on Matching Wednesday, nonprofits reach out to donors who gave on Giving Tuesday (or even before) and remind them to submit their gifts for matching through their employers. They can also highlight matching gift opportunities to new donors, underscoring the added impact their support can have.

The idea behind Matching Wednesday is simple yet powerful⁠—leveraging the enthusiasm generated on Giving Tuesday to unlock even more funding for the cause. By making matching gifts easy and front-of-mind, nonprofits can turn a single day of generosity into an extended period of amplified giving, helping them reach their goals and maximize their mission impact.

Following Up With #GivingTuesday Donors

Giving Tuesday sees some of the highest rates of charitable giving each year. In 2023, 34 million adults in the U.S. alone participated in Giving Tuesday festivities, contributing a total of more than $3.1 billion. And while a lot of those gifts were matched by donors’ employers, the truth is that a lot of matchable gifts went unclaimed. And that’s where Matching Wednesday steps in!

Following up with Giving Tuesday donors come Matching Wednesday is essential to capture the full potential of corporate matching gifts. Many donors may not realize that their contributions can be matched by their employers, effectively doubling or even tripling their impact on the cause. But when they do know, they’ll be eager to get involved.

Here are a few things your team can do to engage these donors and make the most of Matching Wednesday:

1. Send a Personalized Matching Gift Reminder Follow-Up.

The day after Giving Tuesday, send a follow-up message reminding donors who gave about the chance to make an even bigger difference with a matching gift.

Start with a heartfelt thank-you for their Giving Tuesday support, expressing gratitude for their contribution and sharing the impact it will make. Then, (re)introduce the concept of matching gifts, highlighting that many employers will match their donations at no additional cost to them. This gentle reminder can spark interest and motivate donors to check if their employer participates in a matching gift program.

2. Educate Donors About the Ease and Benefits of Matching Gifts.

Many donors may be unfamiliar with how matching gifts work. Use Matching Wednesday as an opportunity to educate them on the process. Provide clear, easy-to-follow, and company-specific instructions on how they can request a matching gift from their employer, and offer assistance for any questions or concerns donors might have about matching gift submissions.

3. Establish a Sense of Doubled Impact.

Use Matching Wednesday to create a sense of amplified donation impact by highlighting how beneficial matched gifts can be. Let donors know how their contributions, when doubled, can address specific needs, such as providing additional meals, funding critical programs, or expanding highly demanded services. This approach makes the matching gift feel like an extension of their Giving Tuesday contribution, deepening their connection to your cause.

Engaging Supporters Who Gave Earlier in the Year

While the idea is centered around the better-known global giving day, it’s important to note that Matching Wednesday doesn’t have to be exclusive to Giving Tuesday donors, either. In fact, it’s also an ideal time to engage supporters who donated earlier in the year but, as far as you know, haven’t submitted their gifts for matching.

By reaching out with a timely reminder to submit their matches, nonprofits can turn previous contributions into a new wave of support on Matching Wednesday.

Here’s how to maximize engagement with these past donors:

1. Segment and Personalize Your Outreach.

Identify donors who gave earlier in the year but may not have submitted their gifts for matching. Send a personalized email acknowledging their previous support and sharing how impactful it would be if they submitted their gift for a match⁠—and how Matching Wednesday is the perfect time to do it. After all, a tailored message makes supporters feel valued and motivates them to take the extra step, knowing that their contributions are still on the nonprofit’s radar.

2. Create a “Last Call for Matching Gifts” Campaign.

Use Matching Wednesday as a final push for matching gift submissions, presenting it as a time-sensitive opportunity. Explain that this is a last chance to double or triple their support this year, especially for those who might have forgotten or overlooked the option earlier. A sense of urgency can inspire action, as donors may be more likely to submit a match if they know it’s the final opportunity for the year. Many companies establish year-end request deadlines, too, meaning time is of the essence.

3. Provide a Simple, Step-by-Step Guide for Matching Gifts.

Many supporters might hesitate to submit their gifts for matching due to uncertainty around the process. Include a quick guide in your Matching Wednesday email to help simplify it. A “Check Your Eligibility” button leading to a matching gift search tool can be particularly effective, allowing donors to quickly confirm if their company offers matching and access any necessary forms.

Re-engaging past supporters for Matching Wednesday allows nonprofits to revive donations from throughout the year and turn them into even greater impact. This last-call reminder serves as an easy and effective way to connect with donors, ensuring their gifts stretch further and help end the year on a high note for the cause.

Increase matching gift revenue by leveraging Double the Donation

Best Practices for Matching Wednesday Success

To maximize the impact of Matching Wednesday, nonprofits can implement several best practices to ensure their outreach is compelling and effective. From targeted follow-ups to clear messaging, here are strategies that can help nonprofits make the most of this post-Giving Tuesday initiative:

Mention matching gifts leading up to and on Giving Tuesday, too.

Matching Wednesday is all about matching gifts. But it shouldn’t be the first time your audience hears about the opportunity. In fact, it’s best to begin highlighting matching gifts alongside Giving Tuesday promotions leading up to and on the big day.

By promoting matching gift opportunities early and often, nonprofits can begin building familiarity with the programs. This can substantially boost the day’s revenue, motivating more donors to give⁠—and encouraging them to make their contributions go further when the time comes.

Not to mention, knowing that their donation could be matched can even inspire donors to contribute in larger amounts. Matching gifts allows donors to double or triple their contributions, which is a compelling reason to increase their initial support. Research shows that fundraising appeals⁠—such as those for Giving Tuesday⁠—see a 71% increase in response rate and a 51% increase in average gift size when matching gifts are mentioned.

Take a multi-channel approach to engaging donors.

When it comes to marketing matching gifts, you want to make sure your message is getting across far and wide. Luckily, a multi-channel approach engages donors on multiple platforms, making it easier for them to take action and get involved.

Not to mention, each donor has preferred ways of receiving information. Some may respond best to email reminders, while others are more likely to engage on social media or through text. By reaching out across multiple channels, you can ensure you’re meeting donors where they already are.

Leveraging a combination of email, social media, SMS, and even phone calls empowers nonprofits to create comprehensive, engaging Matching Wednesday experiences that keep matching gifts at the top of donors’ minds.

Highlight matching gift success stories.

Social proof is a powerful tool. On a big giving day like Giving Tuesday (or the subsequent Matching Wednesday), incorporating success stories regarding corporate matching gifts can go a long way toward inspiring action.

For the best results, we recommend supplying specific examples to illustrate the power of matching gifts. Try sharing stories or metrics that showcase what matching funds have previously achieved for your organization. For instance, you might say, “Last year, matching gifts helped us provide meals for 500 additional families.” Impact-driven messaging like this can inspire donors to act, as they can directly see how their matched gifts contribute to the mission.

Alternatively, consider sharing a brief story or example of a past donor whose gift was matched. You can even source a quote from a previous matching gift donor to act as a testimonial! After all, real-world examples can serve as powerful motivation, helping donors see the tangible outcomes of submitting a matching gift.

Invest in matching gift software before Matching Wednesday.

Leading up to Matching Wednesday (or Giving Tuesday, for that matter), you’ll want to conduct an analysis of your existing tech stack and decide if you have what you need for success. If you’re currently missing a matching gift software, we highly recommend getting up and running with such a solution prior to the start of the giving season.

After all, this kind of tool simplifies the matching process by enabling donors to quickly find their employer’s matching gift policy, forms, and submission instructions. The easier it is for donors to confirm eligibility and access forms, the more likely they’ll be to follow through⁠—so this is not something you want to overlook. Not to mention, an automation platform like Double the Donation’s can streamline the entire process from start to finish, so your team doesn’t have to lift a finger!

Ready to get started? Request a personalized demo or uncover your expected ROI with matching gifts!

Share Matching Wednesday results and outcomes.

After Matching Wednesday concludes, maintain the matching gift momentum by sharing the campaign results with your supporters. For example, highlight the total number of submitted matches and the impact they’ll have on your programs. This kind of transparency fosters trust and shows donors that their efforts to secure a match made a concrete difference, setting the stage for continued engagement.

From there, you’ll want to track key metrics, such as the number of matching gifts secured, total matched revenue, and engagement rates, so you can adjust and improve your efforts for the next year. After all, a successful Matching Wednesday can become an ongoing part of your end-of-year fundraising efforts, extending Giving Tuesday’s impact well beyond a single day in the years to come.

6 Sample #MatchingWednesday Promotions

Ready to get started promoting Matching Wednesday but not sure where to begin? We’ve created a few sample promotions your team can use to engage its donors leading up to and on to the big day.

Matching Wednesday Text Message

Matching Wednesday text message

Text message copy: Thank you for supporting us on #GivingTuesday! 🎉 Did you know your donation could go twice as far? Today is #MatchingWednesday—click here to see if your employer matches: [Matching Gift Page URL]

Matching Wednesday Email Template

Subject line: Have you given to [nonprofit] this year? Double your impact today⁠—on #MatchingWednesday!

Matching Wednesday email header

Body:

Dear [donor’s first name],

Thank you for being part of the [nonprofit] family! Your support means the world to us, and today, on #MatchingWednesday, there’s an exciting opportunity to make your impact go even further.

If you’ve donated to [nonprofit] this year, you might be able to double or even triple your gift through your employer’s matching gift program! Many companies offer to match their employees’ charitable donations, but these matches often go unclaimed. Submitting a matching gift request is a simple way to amplify your impact and ensure your generosity reaches even more people in need.

Here’s how you can participate in #MatchingWednesday:

  1. Check if your employer matches donations – Use our matching gift search tool here [Matching Gift Page URL] to see if your company offers matching gifts.
  2. Follow the provided steps – If your employer participates, complete a matching gift request through their system by following the instructions our tool provides.
  3. Watch your impact grow! Every matched dollar helps us bring hope and resources to even more individuals and families.

Why submit your gift for a match today? Matching Wednesday is a limited opportunity to help us close out the year strong and make a difference for the communities we serve. Your support matters, and by taking just a few minutes to check your match eligibility, you can double the power of your donation at no extra cost!

Thank you for your continued generosity. Together, we can make an even greater impact.

Warm regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]

Matching Wednesday Facebook Post

Matching Wednesday Facebook post

Caption: Many employers match donations to [nonprofit], doubling (or even tripling!) your impact at no extra cost to you. Take a moment today to check if your gift qualifies for a match by visiting the Matching Gifts page on our website: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts

Matching Wednesday Instagram Post

Matching Wednesday Instagram post

Caption: It’s #MatchingWednesday! 🎉 Did you know that thousands of companies match employee donations? That means your gift could go twice as far—just by submitting a matching request!

Don’t miss this chance to maximize your support and make an even bigger impact. Visit our Matching Gifts page to learn more. #GiveMore #AmplifyYourImpact #MatchingGifts

Matching Wednesday LinkedIn Post

Matching Wednesday LinkedIn post

Caption: #GivingTuesday was just the beginning! 🌟 Did you know that your donation could go even further? Many companies offer matching gift programs, meaning your contribution can be doubled or even tripled at no extra cost to you.

Now, Matching Wednesday is the perfect time to take advantage of this opportunity! If you gave to [nonprofit] yesterday or at any point this year, check to see if your employer will match your donation. It’s an easy way to maximize your impact and support the causes that matter most to you.

Not sure if your company participates? Don’t worry⁠—just use our matching gift search tool to find out: [Matching Gift Page URL]

This #MatchingWednesday, let’s make every dollar count for even more. Thanks again for helping us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday

Matching Wednesday Twitter Post

Matching Wednesday Twitter post

Caption: #MatchingWednesday is here! 🎉 It’s the perfect chance to make your #GivingTuesday gift go even further. Check to see if your employer will match your donation and double your impact today! [URL]

Next Steps & Additional Giving Season Resources

Establishing a Matching Wednesday campaign following Giving Tuesday is a smart way for nonprofits to extend their outreach⁠—and make every gift count twice. By promoting matching gift opportunities immediately after a major giving day, organizations can reinforce their message, reach new donors, and deepen their impact overall.

This strategic timing leverages the global popularity and extensive goodwill of Giving Tuesday and engages donors further, reminding them that their support can do more. Embracing the idea of Matching Wednesday can ensure the season of giving extends beyond a single day, unlocking new possibilities for funding and growth in the year-end season and beyond. Just don’t forget to equip your team with the right software going into it!

Interested in learning more about matching gifts heading into a period of holiday giving? Check out these additional resources:

Get up and running with Double the Donation in no time

Boston Matching Gift Companies_Feature

Top Matching Gift Companies in Boston, Massachusetts

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Maximizing employee matching gifts from a nonprofit’s donors is a critical element of fundraising for any organization.

Double the Donation often receives requests from Boston-based nonprofits asking if there are companies in their city offering employee matching gift or volunteer grant programs.

To clear up some of the confusion, we’ve highlighted a few of the top companies in Boston that offer to match donations from their employees. We’re going to examine the following companies:

  • Fidelity
  • Houghton Mifflin Harcourt
  • Raytheon
  • Thomson Reuters
  • State Street Corporation

Follow along for a look at Boston’s corporate philanthropy and the tools that can help you discover these opportunities.

Boston and Corporate Philanthropy

Boston is the largest city in Massachusetts and, in turn, has a diverse local economy consisting of companies in the financial services, publishing, media, and nearly every other industry.

If you’re a nonprofit with a large Boston donor base, you should be asking yourself one question: “Are we taking full advantage of philanthropic giving from corporations in Boston?”

There’s a decent chance you’re not. Boston has the 6th largest economy in the country, with many companies building headquarters in the city. Therefore, there is a major opportunity for matching gift programs in Boston.

If you’re not familiar, matching gift programs occur when companies pledge to make donations matching those their employees made to a nonprofit organization. Nonprofits that prioritize matching gift solicitation effectively receive two donations for the price of one.

The Best Way to Solicit Matching Gifts

When it comes to collecting matching gifts, the biggest obstacle for nonprofits is a lack of education around the subject–many donors are entirely unaware of the potential impact of their donation! This is true in many large cities, including Boston.

The most important thing your organization can do to secure matching gifts is to educate donors whenever possible about these corporate philanthropy programs. As each company with a matching gift program has different parameters, this may seem like a difficult task. However, with a matching gift software solution, educating donors is actually easier than you may think.

For example, Double the Donation allows organizations to automatically discover match-eligible donors and send them information regarding the gift request process. This solution also equips users to embed an industry-leading matching gifts database into their websites and donation forms so donors can search their own eligibility.

List of Boston’s Top Matching Gift Programs

FidelityFidelity is a top company in Boston with a matching gift program.

Responsible in part for Boston’s status as a top financial center, Fidelity Investments matches employee donations between $50 and $4,000.

While the program company’s program is generous, only donations made to educational institutions (ex. colleges, universities, and educational organizations) are eligible.

Read more about the Fidelity Investment matching gift program.

 

Houghton Mifflin HarcourtHoughton Mifflin is a top company in Boston with a matching gift program.

Houghton Mifflin Harcourt is a major publishing firm headquartered in Boston. It matches gifts up to $500 to a wide variety of nonprofits including:

  • Educational institutions (K-12 included)
  • Health and human services
  • Arts and cultural organizations
  • Civic and community organizations
  • Environmental organizations

Both full and part-time employees are eligible for this program.

Read more about the Houghton Mifflin matching gift program.

 

Raytheon Corporation

Raytheon will match any gift greater than $25, up to $10,000 made to an educational institution. This includes both public and private higher education institutions, as well as K-12 programs.

In addition to Boston, Raytheon has a large presence in multiple states across the U.S. That means that the company holds a huge opportunity for increasing donations to your nonprofit through matching gift programs.

Read more about the Raytheon Corporation’s matching gift program.

 

Thomson ReutersThomson Reuters is a top company in Boston with a matching gift program.

Thomson Reuters will match employee donations up to $1,000 each year to nearly all educational institutions and 501(c)(3) organizations. A unique aspect of this company’s program is that it is open to all global employees (ex. Canada, UK, USA, India, etc.)

Thomson Reuters also offers a very generous volunteer grants program! An organization is eligible for a $500 grant from Thomson Reuters after an employee volunteers 20 hours in a year.

Read more about the Thomson Reuters gift matching program and volunteer grants.

 

State Street CorporationState Street Corporation is a top company in Boston with a matching gift program.

The State Street Corporation has one of the most generous employee giving programs in the game. It consists of an individual matching gift program, a fundraising match program, and a volunteer grant program.

In terms of the matching gift program, State Street will match any employee’s donation up to $5,000 to nearly all nonprofit organizations. And depending upon the seniority of the employee, he or she could be eligible for a match of as much as $35,000 per year.

Read more about State Street Corporation’s employee giving programs.

Find out if your donors work for these matching gift companies in Boston.

Volunteer Grants for Faith-Based Groups: A Crash Course

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In the landscape of corporate philanthropy, volunteer grants represent a powerful avenue for nonprofits and other mission-focused organizations to increase their fundraising potential. However, when it comes to volunteer grants for faith-based groups (much like that of matching gifts), there can be some nuance regarding eligibility.

While some may assume religious groups to be ineligible for the programs, the truth is that many still qualify for corporate grants. And in this guide, we’ll tell you everything you need to know to make the most of this opportunity for your mission cause. This includes:

For churches, synagogues, mosques, and other faith-based institutions, understanding and tapping into volunteer grant programs can offer a meaningful boost to their efforts, enabling them to further their missions and better serve their communities. Let’s find out how you can do so, too.

Volunteer Grant Basics: What to Know

Volunteer grants, also known as “dollars for doers” programs, are corporate giving initiatives where companies provide monetary donations to nonprofits in recognition of their employees’ volunteerism.

Here’s how the programs generally work:

  1. An individual volunteers with a nonprofit organization.
  2. After completing their volunteer hours, the individual is prompted to look into their eligibility for a volunteer grant.
  3. If eligible, the individual completes a brief request form for their employer, verifying their volunteer hours and offering information about their time spent.
  4. The individual’s employer reviews the volunteer grant request and ensures the effort adheres to the company’s program guidelines.
  5. A volunteer grant is paid out by the employing company to the nonprofit organization according to the number of hours the individual volunteered.

Volunteer grant process for faith-based groups

These grants are popular in corporate philanthropy because they encourage employees to give back while also offering financial support to causes their teams care about. This win-win model provides much-needed funds to charitable organizations while promoting a culture of giving within companies.

Common Volunteer Grant Restrictions

Volunteer grant programs are an excellent way for nonprofits to receive additional funding, but they often come with certain restrictions. After all, companies want to ensure grants paid out align with their corporate policies, values, and other requirements.

As a result, routine restrictions may include:

  • Eligible nonprofits: Many companies will permit volunteer grants to any 501(c)(3) nonprofits in the U.S. (or international equivalent). However, some employers may reserve grants for causes that align with their focus areas (education, environmental protection, etc.), while others exclude certain mission categories altogether.
  • Eligible employees: Some companies offer volunteer grants only for full-time employees, while others extend the programs to part-time and retired staff⁠—or even employees’ spouses! Meanwhile, select employers require a minimum tenure before team members are eligible to request a grant.
  • Verification of time: Some companies require nonprofits to verify volunteers’ hours to ensure accurate reporting has occurred. For this reason, effective time-tracking for corporate volunteers is a must.
  • Minimum and maximum volunteer hours: Many programs require employees to volunteer a number of hours before a grant is triggered, typically in increments like 10, 25, or 50. On the other hand, there are often caps on the total grant amount an individual can request in a year.
  • Submission deadlines: Many companies establish deadlines for employees to submit volunteer grant requests in order for their time to remain eligible. For example, deadlines are often set within 90 days of a volunteer service or by the end of the calendar year in which an activity was completed.

For nonprofits, understanding these restrictions allows your teams to provide clearer guidance to volunteers while maximizing available funding opportunities. Educating volunteers on their company’s policies, deadlines, and requirements can help ensure their efforts translate to financial support for the organization.

Volunteer Grant Eligibility for Faith Organizations

Volunteer grant eligibility can vary for faith-based organizations⁠—and, unfortunately, there’s no one-size-fits-all answer. Many companies place restrictions on religious activities to maintain inclusivity and adhere to corporate giving guidelines.

However, many religious organizations can still qualify for volunteer grants if they meet specific criteria.

Here’s a closer look at how faith organizations can qualify for volunteer grants and what challenges they might encounter:

  • Secular Programs: Many companies provide grants to faith-based organizations if the volunteer work directly supports a secular program that serves the broader community. For instance, a church operating a community food pantry or shelter that is open to all⁠—regardless of religious affinity⁠—may qualify.
  • Religious Worship: On the other hand, any activities directly related to religious worship or instruction (e.g., leading Bible studies, performing in church services, or teaching religious classes) are often excluded from volunteer grant eligibility.

That said, there is a wide range of faith-based institutions that do qualify for volunteer grants. These can include:

  • Independent Charitable Arms: Organizations affiliated with a faith community but operating independently, such as Catholic Charities or Lutheran Social Services, typically qualify because they serve secular needs and operate as independent 501(c)(3) nonprofits.
  • Schools and Educational Programs: Religious schools and educational programs may qualify for volunteer grants if they provide nonreligious instruction or have a broader community service mission.
  • Community-Focused Missions: Faith-based organizations involved in community outreach that do not require participation in religious activities (like soup kitchens, after-school tutoring, or disaster relief) are often eligible.

In other words, faith-based organizations often qualify for volunteer grants if their activities meet community needs in a secular or nonreligious context. Understanding each company’s policies on religious involvement⁠ can help faith organizations tap into these corporate giving opportunities with greater success than ever before.

DTD_Volunteer Grant CTA

Sample Wording From Volunteer Grant Companies

Don’t just take our word for it! Hear directly from several top companies’ program policies regarding volunteer grants for faith-based groups below:

Bank of America's policy on volunteer grants for faith-based groups

“We do not provide general funding to any organization whose purpose is to promote or discourage the observance or proselytization of religious beliefs. However, we will support such organization’s funding of homeless shelters, soup kitchens or other social service needs. The organization may be asked to provide proof of the community project receiving funding.”

— Bank of America

👉 Read more about the volunteer grant program here.

Kohl's' policy on volunteer grants for faith-based groups

“Eligible Nonprofits

  • United States-based nonprofit public charities that maintain a current tax-exempt status under section 501(c)(3) of the Internal Revenue Code and are registered and active in the Benevity Causes portal.

Ineligible Nonprofits

  • Organizations that engage in political activities.
  • Organizations that discriminate based on race, ethnicity, gender, gender identity, religion, sexual orientation, disability, age, or or any other legally protected characteristic or class.
  • Organizations that do not follow Kohl’s Business Partner Code of Conduct or do not align with Kohl’s overarching mission of giving back to our communities, as determined by Kohl’s.
  • Organizations for which its tax-exempt status has been revoked by the Internal Revenue Service.
  • Organizations that intend to use Kohl’s donation for a purpose other than its charitable cause.”

— Kohl’s

👉 Read more about the volunteer grant program here.

Verizon's policy on volunteer grants for faith-based groups

“Eligible Charities” means organizations that (1) meet Verizon’s eligibility rules at https://www.verizon.com/about/responsibility/grant-requirements and (2) are listed as eligible to receive tax-deductible charitable contributions by the U.S. Internal Revenue Service at the time (a) the hours are volunteered, (b) the grant request is submitted and (c) the Verizon Foundation proposes to pay the grant. Note that not all 501(c)(3) organizations are Eligible Charities. ⁠

To be considered for an invitation, an organization must be: Classified by the Internal Revenue Service as a tax-exempt charity under section 501(c)(3) of the Internal Revenue Code and further classified as a public charity under section 509(a)(1)-509(a)(3) of the Internal Revenue Code, as follows:

Organizations described in section 170(b)(1)(A) clauses (i) – (vi):
170(b)(1)(A)(i) – Church, provided that the grant will benefit a large portion of a community without regard to religious affiliation and does not duplicate the work of other agencies in the community.”

— Verizon

👉 Read more about the volunteer grant program here.

CVS Health's policy on volunteer grants for faith-based groups

“What types of organizations are ineligible to receive a Volunteer Challenge Grant?

  • Organizations other than those that are 501c3 public charities (such as 509a3 supporting organizations) are not eligible to receive a grant from the CVS Health Foundation.
  • Organizations that discriminate against a person or group on the basis of age, race, ethnicity, sexual orientation, political affiliation, or religious beliefs.
  • International organizations.
  • Churches that DO NOT have a 501c3 public charity status from the IRS.”

— CVS Health

👉 Read more about the volunteer grant program here.

Thomson Reuters' policy on volunteer grants for faith-based groups

“The company will not support religious organizations for denominational or religious purposes. If a religious organization has a community outreach program with a tax ID number, EIN number or registered charity number, these programs could be reviewed for approval into My Community. You can search for the organization’s tax ID or EIN number on Guidestar. Please see the examples below.

  • Ineligible – A Church runs a weekly soup kitchen, but the soup kitchen is not recognized with its own tax ID number, EIN number, or registered charity number – they are simply a program run by the Church and funded directly by the Church.
  • Eligible – The Church soup kitchen is registered independently with its own tax ID number, EIN number, or registered charity number and is registered independently. In this case, the soup kitchen would be eligible.”

— Thomson Reuters

👉 Read more about the volunteer grant program here.

Walmart's policy on volunteer grants for faith-based groups

“Organizations applying must meet one of following criteria:

  • An organization holding a current tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code, listed on the IRS Master File and conducting activities within the United States, classified as a public charity under Section 509(a)(1), (2) or (3) (Types I or II); and Deed verified.
  • A recognized government entity: state, county or city agency, including law enforcement or fire departments, that are requesting funds exclusively for public purposes and Deed verified.
  • A K-12 public or nonprofit private school, charter school, community/junior college, state/private college or university; or a church or other faith-based organization with a proposed project that benefits the community at large, such as food pantries, soup kitchens, and clothing closets and Deed verified.”

— Walmart

👉 Read more about the volunteer grant program here.

Alliant Energy's policy on volunteer grants for faith-based groups

“The Alliant Energy Foundation will not give volunteer grants to religious institutions such as churches, synagogues, temples, or other houses of worship or to any organization whose main purpose is to promote a specific faith, creed, or religion and/or direct resources to advocate for a specific ideology. However, the hours that an eligible participant volunteers for those types of organizations can be counted toward your total hours for the year.”

⁠— Alliant Energy

👉 Read more about the volunteer grant program here.

Marathon's policy on volunteer grants for faith-based groups

“By exception, religious organizations may be eligible if funds are designated for certain secular activities provided they are:

i. Are open to all individuals in the community regardless of religious belief;
ii. Serve a secular purpose, such as a food pantry or a homeless shelter; and
iii. Do not require participants to join in religious worship as a condition of receiving the services that the nonprofit offers.”

⁠— Marathon Petroleum Company

👉 Read more about the volunteer grant program here.

How Our Tools Drive Volunteer Grants for Faith-Based Groups

The biggest challenge facing volunteer grant success for any organization⁠—but especially faith-based groups⁠—is a general lack of awareness of the programs. Not to mention identifying those who work for companies with inclusive volunteer grant initiatives in the first place.

Luckily, the easiest way to discover the information is with a volunteer grant database tool like Double the Donation Volunteering. This is a powerful solution for faith-based and other groups looking to boost their volunteer grant revenue by simplifying the process of uncovering and targeting eligible volunteer grants. With this tool, you can embed a searchable company database directly into your volunteer info page⁠—or even your event registration forms!

Volunteer grant software for faith-based groups

From there, all an individual has to do is begin typing their company name and select the appropriate employer from the dropdown list. Then, they’ll be met with company-specific program guidelines and request forms in real-time, making it easier than ever for them to get involved.

Wrapping Up & Additional Resources

For faith-based groups looking to expand their impact, volunteer grants are an underutilized but powerful resource. By tapping into these programs, your organization can cultivate stronger relationships with corporate partners, mobilize your volunteer base, and generate essential funding.

Remember, the key to success with volunteer grants lies in building awareness among your supporters. With a strategic approach, your organization can leverage volunteer grants to not only support day-to-day operations but also fuel programs that drive long-term change.

Interested in learning more about volunteer grants for faith-based groups like yours? Check out these recommended resources:

Raise more with volunteer grants for faith-based groups using 360MatchPro Volunteer Hub.

Using Matching Gifts to Strengthen Corporate Relationships

Using Matching Gifts to Strengthen Corporate Relationships

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A common inquiry we receive at Double the Donation centers on how to strengthen relationships with corporations that offer generous matching gift donations. Many organizations wish they had more ways to reach out to these businesses post-donation and strengthen corporate relationships. After all, doing so allows causes to demonstrate how a strong relationship could provide significant public relations benefits for companies.

In other words, matching gift programs not only double the donations of individual employees but also provide a unique opportunity for nonprofits to connect with companies on a deeper level. And in this post, we’ll explore actionable ways to use matching gifts to strengthen and grow your corporate partnerships.

These include the following practices:

  • Show extra gratitude to matching gift contributors.
  • Implement public recognition of matching gift partners.
  • Pitch a customized, one-off matching gift program.
  • Provide reporting and impact information on matching gifts.

By leveraging matching gifts in a thoughtful manner, nonprofits can go beyond immediate financial support to establish ongoing relationships with corporate partners that lead to increased engagement, visibility, and expanded support over time. Read on to find out how!

DTD_Matching Gifts CTA

Show extra gratitude to matching gift contributors.

Does your organization have one corporation (or even a few!) that really stands out in the field of matching gift donations? It’s important that this company knows how big of an impact they’re making on the work you do⁠—and how much you appreciate their support. Yet sometimes, a simple, albeit wonderful, acknowledgment letter is not going to emphasize your thanks enough.

So, what else can you do?

  • Write thoroughly personalized thank-you messages. A personalized thank-you message goes a long way in showing that a nonprofit truly values a company’s support. Unlike generic acknowledgments, thoroughly personalized messages reflect an organization’s understanding of the company’s contributions and express gratitude in a way that feels particularly genuine. For the best results, use specifics in your phrasing, highlight employee involvement, and mention the impact their giving has on your mission.
  • Host an appreciation event. An appreciation event dedicated to recognizing corporate partners who provide matching gifts can be a meaningful gesture, offering a memorable way for company representatives to feel truly valued. Whether it’s a luncheon, dinner, or a small networking reception, an appreciation event creates an environment where the company’s contributions are celebrated with a personal touch.
  • Send small gifts or tokens of your appreciation. Sending a small, thoughtful gift or token of appreciation can be a delightful way to express gratitude for a company’s matching gift contributions. These gifts don’t need to be extravagant; a simple but meaningful gesture can go a long way. You can even consider branded merchandise or a mission-aligned gift, along with a handwritten note!

By focusing on one-on-one interactions and direct expressions of gratitude, nonprofits can make corporate partners feel truly valued, building the foundation for a lasting, mutually beneficial relationship.

Implement public recognition of matching gift partners.

In addition to private thanks, it’s also a good idea to celebrate your matching gift contributors out loud. After all, implementing public recognition for matching gift partners is a strategic way for a nonprofit to show appreciation for corporate support⁠—while also amplifying awareness of matching gift programs among the company’s employees, the nonprofit’s supporters, and the broader community as a whole.

Here are a few ways organizations can incorporate public recognition into their matching gift strategy:

Press Releases

Let’s say you’re looking for ways to publicly share your appreciation for a particularly large matching gift company. One simple and highly visible form of extra thanks would be a press release to local publications. This document could include information about the circumstances of the donation, how big of a matching gift partner they are (if, for example, you have many donors who work for a company that offers matching gifts on a recurring basis), and the kind of programs and mission work the donations help progress.

Strengthen corporate relationships with matching gift recognition

The important thing here is that the company (or companies) providing matching gifts to your nonprofit organization are getting public, positive recognition for the donations they make. As a result, they’re more likely to donate in other capacities in the future when they see the kind of public acknowledgment they can get by contributing to your cause.

Social Media

This one is seemingly a no-brainer, but it’s always amazing what kind of far-reaching impact a Facebook or Twitter post can have on relationships. By thanking a corporation for their generosity with matching gifts and including the positive impact they are having on the community, your nonprofit is taking an extra (and, again, simple) step to show the company⁠—and the public⁠—how grateful you are for their support.

Strengthen corporate relationships with matching gift recognition

Donation Page Confirmation Screens

For the best fundraising results, your organization’s donation pages should include information about the benefits of matching gifts, along with a mention of some of the top corporate donors in the area. When you present companies that have recently contributed matching gifts to your cause immediately after donors give, it shows many of their employers’ commitment to the community. This, in turn, increases the chances an individual gets their gift matched post-donation⁠—all while their momentum and engagement with your cause is still high.

Meanwhile, growing the number of eyes that see a corporation’s name in a positive light also increases the likelihood of forming a stronger relationship. After all, positive PR for a company (especially by a nonprofit organization) is a huge key to ensuring future collaboration.

Your Matching Gifts Page

Don’t forget to highlight examples of matching gift companies supporting your efforts directly on your dedicated Matching Gifts page, too. Remember: this resource is a centralized hub for all things matching gifts. It makes sense to publicly recognize the companies matching employees’ donations to your cause!

Check out this example of a well-designed matching gifts page from UGA:

Strengthen corporate relationships with matching gift recognition

Doing so will not only provide positive publicity for the company but also encourage your other donors to see if their employers will match their gifts.

Blog Posts

If you have a blog on your website, this can be another excellent opportunity to spotlight standout companies giving to your cause through matching gifts. And because blog posts can contain longer-form content (as opposed to, say, your Match Page or donation confirmation screen), you have more real estate to promote the companies supporting your efforts.

Strengthen corporate relationships with matching gift recognition

For the best results, these blog posts should also contain an overview of matching gift programs in general⁠—and how individual donors can determine if they’re eligible even if they don’t see their specific company in the list. We even provide some pre-written blog articles for use by organizations like yours!

Event Recognition

If you’re promoting matching gifts at an upcoming fundraising event (hint: you should!), take the time to recognize some of the major players matching gifts to your organization.

Even if these companies are not actively sponsoring your charitable event, just mentioning the impact they have on the work you do through matching gifts (without outshining the actual corporate sponsors, of course) is going to make a difference.

Pitch a customized, one-off matching gift program.

Tons of companies are already matching gifts⁠—but unfortunately, not all do. If you’re looking to use matching gifts as a way to build relationships with businesses that haven’t yet implemented these programs, proposing one-off matching gift initiatives can be a highly effective approach.

Start by identifying companies with a notable number of employees already donating to your organization, as these businesses may be open to encouraging employees’ philanthropic interests.

(Hint: Double the Donation’s Top Companies report can be an excellent tool for uncovering the best prospects in your network.)

Strengthen corporate relationships with one-off matching gifts

From there, approach the company with a proposal for a limited-time, one-to-one matching gift opportunity tied to a specific campaign or project. This makes it easier for the company to try out a matching program⁠—and support your cause⁠—without committing to the long term. As you do so, highlight how the initiative can increase employee morale, demonstrate corporate responsibility, and positively impact the communities in which the company operates.

For nonprofits, this approach can establish new corporate relationships and grow into a more permanent partnership. Furthermore, by making the company an integral part of a successful campaign, nonprofits can demonstrate the value of corporate funding, often encouraging the business to adopt or expand matching gifts in the long run.

Provide reporting and impact information on matching gifts.

Companies that offer matching gifts want to see that their dollars are making a difference⁠—not only for their own bottom lines but for the organizations they support through the programs. Luckily, providing detailed reporting and impact summaries on matching gift contributions shows companies the tangible results of their donations. So that’s what we recommend doing!

In order to do so, consider creating tailored reports, offering data on funds raised through matching gifts, employee participation rates, and specific outcomes funded by the contributions. Visual aids, such as infographics or mission-relevant photographs, can bring these numbers to life, too.

When companies see the real-world impact of their matching gifts, it builds trust and reinforces the value of their partnership with the nonprofit. Reporting demonstrates transparency and accountability, qualities that can strengthen corporate loyalty and inspire continued, possibly increased, support.

Next Steps for Creating Stronger Relationships

Matching gifts represent more than just additional funding—they’re an invaluable bridge between nonprofits and the corporate community. By strategically engaging with matching gift programs, nonprofits can build meaningful, long-lasting relationships with corporate partners that go beyond monetary support.

Through consistent, personalized gratitude and opportunities for deeper involvement, nonprofits can transform matching gift contributors into the most loyal of advocates for their causes. And by harnessing the potential of these partnerships, organizations position themselves for long-term growth, enhanced visibility, and a wider-reaching impact that benefits both their mission and their corporate allies alike.

Good luck!

Interested in learning more about matching gifts and corporate partnerships? Check out the following additional resources:

Double your money without doubling your effort with 360MatchPro.

How to Increase Matching Gift Revenue in 30 Minutes or Less

How to Increase Matching Gift Revenue in 30 Minutes or Less

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Are you looking to increase matching gift revenue but don’t have much time to invest in the programs?

If you can find just 30 minutes in your schedule, there are small adjustments that have the potential to significantly elevate your organization’s matching gift strategy. These enhancements may include:

  1. Publishing a matching gift post on social media.
  2. Implementing a matching gift CTA on your confirmation screen.
  3. Modifying your donation acknowledgments to promote matching gifts.
  4. Adding a blurb about matching gifts to your staff email signatures.
  5. Sharing information about matching gift companies in your area.
  6. Sending an email to all “Eligible but Not Submitted” donors.
  7. Following up with unclaimed repeat matching gifts.
  8. Looking into potentially miscategorized ineligible donations.

After all, maximizing matching gift revenue doesn’t need to be a lengthy or complex process. Many nonprofits miss out on this opportunity simply because they assume it will take too long or require significant resources to implement. But in reality, there are many effective and simple strategies that can drive substantial results in just a few minutes.

Let’s begin!

Method #1: Publish a matching gift post on social media.

Do you maintain Facebook, Instagram, LinkedIn, or Twitter accounts for your organization? More than likely, you have some combination of all four. And if so, odds are donors and members are scrolling through your messages on a regular basis, making it a particularly impactful tool when it comes to fundraising.

Take a few minutes to create a post about matching gifts. Not only will it appear on your fans’ walls today, but your matching gift post will linger on your organization’s page forever.

For a headstart, Double the Donation’s users can access customizable marketing samples within the platform at no additional cost. Just choose a templated graphic, personalize it to your organization, and post it to your social accounts!

Not a Double the Donation user yet? Click here to request a personalized demo and get up and running with our tools and resources ASAP!

Increase matching gift revenue with social media posts.

And don’t forget, if you use a service to schedule messages in the future, go ahead and create a few matching gift messages to post automatically over the coming months. Regularly sharing matching gift information is key to building familiarity⁠ with—and participation in⁠—the programs.

Time Investment Required: Ten minutes

Method #2: Implementing a matching gift CTA on your confirmation screen.

Immediately after donors hit “submit” on their gift, they’re likely redirected to a confirmation screen or thank-you page on the website. This page generally thanks individuals for their support, and often offers suggested next steps to get further involved with the organization. One key way to do so is with matching gifts.

Therefore, we recommend incorporating a prominent CTA, or call to action, on your confirmation page that encourages donors to submit a matching gift.

Increase matching gift revenue with confirmation pages.

Highlighting the opportunity so close to the point of donation allows you to pick up on the donors’ heightened momentum and engagement with your cause, translating that into more matching gift submissions overall.

Time Investment Required: Ten minutes

Method #3: Modify your donation acknowledgments to promote matching gifts.

More than likely, your organization sends an acknowledgment letter or email to each individual after they give. If so, this is a great place to promote matching gifts. And since acknowledgments are generally automated, all you need to do is plug a quick blurb about matching gifts into your template or workflow. Then, it will be automatically triggered to all donors once they submit their initial gifts⁠—driving awareness and visibility of the opportunity across your dedicated supporters.

Increase matching gift revenue with acknowledgment emails.

However, more impactful than simply adding a section to your existing acknowledgment letters is sending dedicated post-donation matching gift emails. After all, acknowledgments are often discarded as not requiring additional action, while separate matching gift outreach can be just what you need to grab your audience’s attention. These messages can even be automated using Double the Donation, making it quick and easy for supporters to receive tailored matching gift insights straight to their inboxes.

Time Investment Required: Five minutes

Method #4: Add a blurb about matching gifts to your staff email signatures.

Email is likely one of your most essential communication channels when it comes to engaging with individual donors. As a result, your email signatures⁠—and those of your entire fundraising team⁠—offer valuable real estate for donor-facing promotions. And we recommend utilizing the space as an easy way to remind donors about matching gifts.

Increase matching gift revenue with email signatures.

For the best results, you’ll want to link directly to your organization’s dedicated matching gifts page, complete with an embedded matching gift search tool. Otherwise, you can ask donors to “please check with your company to see if they’ll match your donation.”

Time Investment Required: Ten minutes

DTD_Matching Gifts CTA

Method #5: Share information about matching gift companies in your area.

Promoting matching gifts to your external audience often starts with getting your internal team on board, too. While there are a ton of training resources available, one thing you can do in 30 minutes or less is send a list of top matching gift companies to your fundraising staff. You might be surprised to find out that some of your colleagues have never heard of employee matching gift programs⁠—let alone have familiarity with the companies offering them.

While you’ll only be able to include a handful of companies representing a small percentage of companies in your area that will match donations, it can be a good way to raise awareness about the potential of matching gifts.

Increase matching gift revenue with a list of top matching gift companies in your area.

To kick off your research, this guide from Nonprofit Source provides an insightful look at different matching gift companies across the globe. Plus, it includes a breakdown of popular matching gift hubs by geographic region.

Time Investment Required: Fifteen minutes

[Bonus] Method #6: Send an email to all “Eligible but Not Submitted” donors.

Note: While the previous ideas could be completed with or without Double the Donation’s matching gift software, the next several methods focus on tools within Double the Donation. Interested in getting started? Request a demo now!

If you subscribe to Double the Donation’s tools, there are a number of ready-built reports available within the Double the Donation platform. One of these, called the “Eligible but Not Submitted” report, is designed to identify those who have been marked as matching gift eligible by their employer name but have not yet submitted their matching gift requests. Those are your best matching gift prospects, and they’re currently letting their gifts go unclaimed.

Increase matching gift revenue with unclaimed matches.

Luckily, there’s even an easy way to bulk send emails right from the dashboard, meaning you can select this segment of recipients, trigger a pre-written email, and drive submissions to completion.

Time Investment Required: Twenty minutes

[Bonus] Method #7: Follow up with unclaimed repeat matching gifts.

Donors who have secured a matching gift in the past are going to be significantly more likely to do so again in the future. And if they haven’t yet submitted a match for their repeat gift, a little nudge can go a long way.

Fortunately, Double the Donation has a tool for this, too! All you have to do is quickly navigate to the Repeat Donors report, select the intended recipients from the provided list, and send a bulk email letting them know that they can amplify their impact just like they’ve done before.

Increase matching gift revenue with repeat donors.

Time Investment Required: Twenty minutes

Take your matching gift efforts even further.

In just 30 minutes or less, your organization can make significant strides toward increasing its matching gift revenue⁠—and making an even greater impact overall. By implementing these quick, targeted strategies, you not only maximize funds but also build awareness among donors about how easy it is to amplify their contributions.

Matching gifts represent a valuable yet often underutilized source of revenue. With these small, time-efficient efforts, you’ll ensure that more donors are aware, more gifts are matched, and your organization benefits more from every dollar.

Don’t let time constraints hold you back. By setting aside a bit of time to prioritize matching gifts, you’ll be able to unlock untapped funds, motivate donors to double their impact, and strengthen your organization’s overall giving strategy—all with minimal effort.

Interested in learning more about matching gift fundraising and beyond? Check out these additional resources:

Increase matching gift revenue without doubling your effort with Double the Donation.

Corporate Philanthropy Infographics Top Designs to Inspire

Corporate Philanthropy Infographics: 8 Designs to Inspire

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In today’s competitive business landscape, corporate philanthropy has become more than just a feel-good initiative. Instead, it’s a strategic imperative that strengthens brand reputation, boosts employee morale, and reinforces community ties⁠—all while supporting the nonprofits that are making a difference. One of the most effective ways to communicate these efforts is through visually engaging corporate philanthropy infographics.

Infographics offer a powerful way to convey complex data, milestones, and success stories in an easily digestible format that resonates with audiences both inside and outside the organization.

In this post, we’re highlighting eight inspiring corporate philanthropy infographics that can motivate your own approach to visual design. These include:

  1. Double the Donation’s Corporate Giving & Philanthropy Statistics Infographic
  2. re: Charity’s Corporate Philanthropy Infographic
  3. Zerocater’s Giving is Good For Business Infographic
  4. Paragon’s Corporate Philanthropy Guide Infographic
  5. Salesforce’s Corporate Philanthropy Infographic
  6. Boston College’s Corporate Citizenship Infographic
  7. Quill.com’s Baking Philanthropy Into Your Company Culture Infographic
  8. BP’s Fabric of America Fund Infographic

From encompassing workplace giving efforts to highlighting employee volunteerism, each of these examples shows how a well-designed visual asset can be a game-changer for CSR communication. Let’s begin!

#1: Double the Donation’s Corporate Giving & Philanthropy Statistics Infographic

Double the Donation is a leading corporate philanthropy platform designed to help nonprofits increase revenue through matching gifts and volunteer programs. By automating the workplace giving process, Double the Donation empowers nonprofits to capture more funds available from companies.

As a result, the company is very familiar with all things philanthropy, and the team has provided the following infographic to illustrate the current state of corporate giving:

An infographic of corporate philanthropy and giving statistics.

 

This infographic covers key statistics related to corporate matching gifts and other philanthropy opportunities. Highlights include:

  • Corporations gave more than $21 billion to nonprofits last year.
  • Over 26 million individuals work for companies with matching gift programs.
  • 65% of Fortune 500 companies match employee donations, while 40% offer volunteer grant programs.

Overall, the infographic from Double the Donation demonstrates the significant value offered by corporate philanthropy to nonprofit causes. Plus, it highlights the opportunity for organizations to increase their revenue by utilizing the Double the Donation platform!

#2: re: Charity’s Corporate Philanthropy Infographic

re: Charity is a free online resource hub that shares insights and best practices for nonprofits to optimize their fundraising and outreach strategies. The site frequently covers topics related to corporate philanthropy, including corporate matching gifts, volunteer grants, and other workplace giving programs.

Within a recent blog post, the company shared the following infographic:

ReCharity Corporate Philanthropy Infographic

Starting out with an easily digestible definition of corporate philanthropy, re: Charity then provides a number of statistics relating to the nonprofit and the business side of company-sponsored giving. That makes it a valuable resource for fundraisers and corporate leaders alike!

#3: Zerocater’s Giving is Good For Business Infographic

Zerocater, primarily known as a corporate catering company, is particularly invested in philanthropy through its community engagement and giving initiatives. Zerocater encourages its employees to participate in volunteer activities, and the company often supports nonprofit organizations that tackle food insecurity.

The Zerocater team also encourages other companies to give back, as exemplified in the following corporate philanthropy infographic:

Zerocater Corporate Giving Infographic

This infographic is broken down into two primary sections: Giving is Good For Business, which covers the benefits of philanthropy for businesses, and 6 Ways to Inspire Your Team to Give Back, which provides actionable ways for companies to support nonprofits and communities.

#4: Paragon’s Corporate Philanthropy Guide Infographic

Paragon, a technology company focused on workflow automation, integrates philanthropy into its operations by encouraging its workforce to give back. This is largely done through corporate-sponsored volunteer events and matching gift programs, ultimately amplifying the impact of employee donations.

The following infographic shared by Paragon provides a basic guide for other companies interested in getting involved with corporate philanthropy, too:

Paragon Corporate Giving Infographic

This guide contains a few key sections⁠—answering questions such as:

  • What is Corporate Philanthropy?
  • Where Do You Begin?
  • What Are the Benefits?
  • What Are the Proof Points?

The company even highlights other businesses that are doing philanthropy well⁠—including Deloitte, Bank of America, Cisco, and more.

#5: Salesforce’s Corporate Philanthropy Infographic

Technology company Salesforce is a pioneer in corporate philanthropy, renowned for its “1-1-1” model, where 1% of equity, 1% of product, and 1% of employee time are dedicated to charitable causes. This business structure empowers Salesforce employees to contribute their time, skills, and resources to nonprofits worldwide⁠—and encourages other companies to follow suit in adopting Pledge 1%.

In order to effectively communicate the business value of doing so, Salesforce has published the following corporate philanthropy infographic:

Salesforce Corporate Philanthropy Infographic

This infographic visually depicts the power of corporate philanthropy, including inspiring statistics such as these:

  • 76% of people feel healthier, and 94% of people are in better moods after volunteering.
  • 77% of employees say health and wellness programs, such as giving or volunteer initiatives, have a positive impact on company culture.
  • The annual replacement cost for disengaged employees is more than $5 million.

Overall, the resource makes the argument that participating in corporate giving is beneficial for companies, employees, and nonprofits alike. And it does it in a visually appealing, well-organized manner!

#6: Boston College’s Corporate Citizenship Infographic

Boston College actively supports corporate philanthropy through its Center for Corporate Citizenship (also known as BCCCC). In order to encourage companies to give back, the BCCCC offers resources, research, and training programs designed to help build effective corporate responsibility strategies. Their initiatives promote collaboration between academia and the business world, advancing best practices in CSR and philanthropy alike.

Check out the following infographic shared by the BCCCC as a way to communicate the value of corporate citizenship:

Current State of Corporate Citizenship

This graphic reveals a general upward trend in business investment in corporate citizenship and a rising understanding of the necessity of these programs. Specifically, it zeroes in on the benefits of corporate citizenship, which it separates into three categories:

  • contributing to company success
  • returning value to shareholders
  • meriting additional investment

All in all, corporate citizenship initiatives, which usually include employee volunteering programs and corporate philanthropic giving, are implemented with the idea of businesses serving the communities in which they thrive. This generates a mutually beneficial situation between the company and its stakeholders, as demonstrated by the infographic.

#7: Quill.com’s Baking Philanthropy Into Your Company Culture Infographic

Quill.com, an office supply company, supports corporate philanthropy through various community involvement programs. They often provide in-kind donations of office supplies to schools and nonprofits in need, helping organizations reduce costs and allocate more resources to their missions.

Quill also encourages employees to participate in volunteer opportunities and regularly highlights corporate philanthropy as part of its broader CSR commitment to social impact. And they’ve created the following infographic as a way to encourage other companies to do the same:

Quill Corporate Philanthropy Infographic

This resource provides actionable suggestions for companies looking to give back, and includes:

  • Establishing philanthropy as a company value⁠—and ensuring higher level staff are actively modeling a commitment to this value.
  • Ensuring staff are empowered to act as ambassadors for your philanthropy program.
  • Providing incentives for employee giving, such as paid time off, matching gifts, and more.

And the best part is that they’re all practices that Quill.com has already implemented within their philanthropy programs!

#8: BP’s Fabric of America Infographic

Oil and gas company BP’s corporate philanthropy initiatives are embedded in its global strategy for social responsibility. BP invests in a number of community development, educational initiatives, and environmental projects, particularly in the areas where it operates.

BP also supports employee volunteerism and charitable giving, encouraging a culture of philanthropy within its workforce. Through these efforts, BP aims to balance its business interests with meaningful contributions to society. And the following infographic highlights one specific way in which it does so:

BP Fabric of America Fund

This infographic is a great example of a corporation taking the initiative to outline and highlight its own efforts⁠ both internally and externally. Through its Fabric of America Fund, BP will donate $300 to the charity of an employee’s choice each year.

The result? The company’s contributed more than $20 million to thousands of charities across the nation⁠—and that figure only continues to grow.

Wrapping Up & Additional Resources

Corporate philanthropy infographics are an invaluable tool for organizations looking to enhance their corporate giving communications. These resources provide a concise, visually appealing way to share impactful data and stories, helping audiences quickly understand the ins and outs of corporate philanthropy and beyond.

The designs we shared in this post should serve as motivation for showcasing everything from community engagement to employee volunteerism and social impact outcomes. Let these graphics inspire your next steps in creating a memorable and meaningful representation of philanthropy among your audience!

Interested in learning more about corporate philanthropy resources? Check out these additional guides:

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