Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?
In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.
And we’ll do so by answering the following frequently asked questions:
Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!
What are corporate grants for nonprofits?
Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.
While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:
- Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
- Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
- In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
- Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.
All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.
Why do companies provide corporate grants for nonprofits?
There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:
Increased Social Responsibility
Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.
Enhanced Corporate Image and Reputation
Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.
Growth in Employee Engagement and Satisfaction
Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.
Deepened Community Relations
By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.
Annual Tax Benefits
Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.
Strengthened Partnerships and Collaborations
Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.
Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.
How do nonprofits benefit from corporate grants?
Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!
Check out the following benefits offered by corporate grants for nonprofits:
Financial Support for Programs and Operations
Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.
Increased Visibility and Credibility
Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.
Access to New Resources
Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.
Opportunities for Long-Term Partnerships
Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.
Employee Engagement and Support
Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.
Strengthening Community Relationships
Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.
Increased Credibility with Other Funders
When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.
Opportunities for Marketing and Publicity
Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.
In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.
How can organizations obtain corporate grants?
Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!
Obtaining corporate grants is a dedicated process that includes the following steps:
1. Identifying Potential Corporate Grant Makers
To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:
- Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
- Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
- Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
- Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door—employee interest!
2. Aligning Your Mission with Corporate Priorities
Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).
You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.
3. Researching Corporate Grant Criteria
Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:
- Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
- Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
- Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.
4. Building Relationships with Corporate Partners
Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…
- Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
- Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
- Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.
5. Crafting a Compelling Grant Proposal
A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::
- Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
- Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
- Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
- Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
- Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.
6. Submitting the Grant Application
It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:
- Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
- Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.
7. Following Up and Staying Engaged
Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.
After submitting a corporate grant proposal, it’s important to:
- Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
- Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
- Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.
8. Reporting on Grant Impact
Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:
- Keep detailed records: Track how the grant is spent and document the outcomes.
- Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
- Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.
By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.
What companies offer corporate grants for nonprofits?
Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.
Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.
Bank of America
Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.
In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Google
Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.
Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Target
The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.
Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.
Other giving programs include: Volunteer grants ✔️
Learn more and apply for the grant here.
Microsoft
Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.
All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Nordstrom
Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.
Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Clif Bar
The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.
Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Coca-Cola
The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.
Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Dick’s Sporting Goods
The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.
The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.
Learn more and apply for the grant here.
Geico
Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.
Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Kroger
The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.
Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.
Learn more and apply for the grant here.
State Farm Insurance
State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.
State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Walmart
The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.
The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Wells Fargo
Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.
The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Costco
Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.
Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.
Other giving programs include: Executive matching gifts ✔️
Learn more and apply for the grant here.
Best Buy
The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.
Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Lowe’s
Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.
Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
General Motors
General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.
The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Verizon
Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.
Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Ford
The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.
Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
Citizens Bank
Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.
Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
Home Depot
The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.
Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
American Express
The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.
American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Cigna Group
Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.
Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Patagonia
Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.
Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
U.S. Bank
U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.
U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Wrapping up & additional resources
Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.
As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.
Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:
Uncommon Giving and Double the Donation Unveil Matching Gift Auto-Submission Partnership
/in About Double the Donation /by Erin LavenderDouble the Donation and Uncommon Giving have partnered to release a new integration that improves the matching gift process for employee donors, nonprofits, and corporations. The integration now introduces matching gift auto-submission, a revolutionary program to speed up the matching gift submission process.
With matching gift auto-submission, donors who give to nonprofits using Double the Donation can not only discover their match eligibility in real time as they give, but can also immediately submit their matching gift request – no redirect required.
“We have spent years improving matching gift automation efforts for nonprofits. Now, we’re ready to take the next step via a partnership with Uncommon Giving,” said Adam Weinger, President at Double the Donation. “Our auto-submission integration allows nonprofits to receive more in matching gifts, and gain more insight into the process. It’s a major win for fundraisers everywhere.”
Read on to learn more about how auto-submission between Double the Donation and Uncommon Giving works.
The Matching Process Made Easy for Donors, Companies, and Nonprofits
With auto-submission, donors can immediately submit their matching gift request directly from the nonprofit’s donation confirmation page after making a gift. Uncommon Giving processes the requests as offline matching gift requests for companies to complete their approval and disbursement process.
As the matching gift request goes through that process, the nonprofit receives real-time updates for when a matching gift request is approved and when funds are ready to go back to the nonprofit. Long hours reconciling matches will be a thing of the past with automatic status updates in Double the Donation.
Making Corporate Philanthropy Better, One Match at a Time
Uncommon Giving and Double the Donation’s partnership brings donors, companies, and nonprofits closer together by streamlining the workplace giving process and connecting donation spaces with corporate giving interfaces. If you want to learn more about our matching gift auto-submission initiative, read more here–and if you’re just getting started with matching gifts as a nonprofit or higher education institution, request a demo from Double the Donation today!
About Uncommon Giving: Uncommon Giving is a corporate social responsibility platform that helps businesses improve employee engagement, inspire brand loyalty and boost revenues – all while doing more good in the world. The Uncommon Giving platform enables corporate giving, employee giving, volunteering and other corporate social responsibility programs with less overhead than traditional solutions. The intuitive platform and fun-to-use, full-function mobile app enable companies of all sizes to quickly deploy a social impact program, engage employees, measure results, and evolve the program for sustainable success. Visit uncommongiving.com.
About Double the Donation: Double the Donation helps nonprofits and schools raise more from matching gift and workplace giving programs. We believe it should be easy for fundraisers to grow mission support by offering supporters actionable next steps for harnessing workplace giving programs. That’s why our robust database of workplace giving programs and our native platform integrations enable fundraisers to pursue matching gifts, volunteer grants, and other workplace giving programs with less effort and more confidence.
What Are Corporate Grants for Nonprofits? Guide + Examples
/in Corporate Sponsorships, Nonprofit Basics, Learning Center, Lists and Rankings /by Adam WeingerSecuring funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?
In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.
And we’ll do so by answering the following frequently asked questions:
Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!
What are corporate grants for nonprofits?
Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.
While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:
All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.
Why do companies provide corporate grants for nonprofits?
There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:
Increased Social Responsibility
Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.
Enhanced Corporate Image and Reputation
Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.
Growth in Employee Engagement and Satisfaction
Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.
Deepened Community Relations
By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.
Annual Tax Benefits
Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.
Strengthened Partnerships and Collaborations
Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.
Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.
How do nonprofits benefit from corporate grants?
Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!
Check out the following benefits offered by corporate grants for nonprofits:
Financial Support for Programs and Operations
Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.
Increased Visibility and Credibility
Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.
Access to New Resources
Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.
Opportunities for Long-Term Partnerships
Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.
Employee Engagement and Support
Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.
Strengthening Community Relationships
Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.
Increased Credibility with Other Funders
When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.
Opportunities for Marketing and Publicity
Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.
In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.
How can organizations obtain corporate grants?
Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!
Obtaining corporate grants is a dedicated process that includes the following steps:
1. Identifying Potential Corporate Grant Makers
To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:
2. Aligning Your Mission with Corporate Priorities
Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).
You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.
3. Researching Corporate Grant Criteria
Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:
4. Building Relationships with Corporate Partners
Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…
5. Crafting a Compelling Grant Proposal
A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::
6. Submitting the Grant Application
It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:
7. Following Up and Staying Engaged
Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.
After submitting a corporate grant proposal, it’s important to:
8. Reporting on Grant Impact
Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:
By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.
What companies offer corporate grants for nonprofits?
Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.
Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.
Bank of America
Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.
In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Google
Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.
Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Target
The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.
Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.
Other giving programs include: Volunteer grants ✔️
Learn more and apply for the grant here.
Microsoft
Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.
All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Nordstrom
Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.
Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Clif Bar
The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.
Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Coca-Cola
The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.
Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Dick’s Sporting Goods
The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.
The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.
Learn more and apply for the grant here.
Geico
Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.
Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Kroger
The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.
Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.
Learn more and apply for the grant here.
State Farm Insurance
State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.
State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Walmart
The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.
The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Wells Fargo
Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.
The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Costco
Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.
Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.
Other giving programs include: Executive matching gifts ✔️
Learn more and apply for the grant here.
Best Buy
The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.
Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Lowe’s
Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.
Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
General Motors
General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.
The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Verizon
Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.
Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Ford
The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.
Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
Citizens Bank
Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.
Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
Home Depot
The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.
Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
American Express
The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.
American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Cigna Group
Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.
Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Patagonia
Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.
Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
U.S. Bank
U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.
U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Wrapping up & additional resources
Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.
As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.
Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:
Board Member Fundraising: Matching Gifts, Volunteer Grants
/in Fundraising Ideas, Company Spotlights, Matching Gift Companies, Learning Center, Volunteer Grant Companies, Lists and Rankings /by Adam WeingerA well-established board of directors can play a critical role in the success of a nonprofit. Not only through governance and strategic leadership but also by actively contributing to revenue-generation efforts through dedicated board member fundraising.
One powerful yet often underutilized way board members can amplify their impact is by leveraging corporate philanthropy programs like matching gifts and volunteer grants—including specific programs designed to celebrate board membership. These initiatives allow key individuals to maximize their personal contributions and service, encouraging greater community support and engagement.
In this post, we’ll explore how board members can take advantage of these opportunities and more to drive additional funding for their organizations. Specifically, we’ll cover the following:
By understanding and leveraging corporate philanthropy programs like matching gifts and volunteer grants, board members can significantly enhance their nonprofit’s fundraising potential. As we dive into the specifics, you’ll discover practical strategies and actionable insights to help board members unlock new funding opportunities.
Read on to learn how you and your fellow board members can make the most of these powerful giving programs and beyond!
What is board member fundraising?
Board member fundraising refers to the role nonprofit board members play in generating financial support for their organization. As key leaders and ambassadors, board members are often expected to contribute personally and encourage others to give through their networks.
This can include direct donations, securing major gifts, organizing fundraising events, leveraging corporate giving programs like matching gifts and volunteer grants, and fostering relationships with potential donors.
All in all, effective board member fundraising strengthens the nonprofit’s financial sustainability and demonstrates a commitment to the organization’s mission.
5 board member fundraising strategies to consider
While board member fundraising can seem daunting, there are several effective and accessible ways for organizations to rally their board members to get involved. Below are five key fundraising strategies that can help board members maximize their impact and strengthen their nonprofit’s financial sustainability.
1) Organize fundraising events.
Hosting fundraising events is a powerful way for board members to engage their networks and generate revenue for the nonprofit. Whether it’s a formal gala, networking reception, or intimate donor gathering, these events provide opportunities to cultivate relationships and secure donations.
Board members can take the lead by organizing, sponsoring, or inviting key stakeholders to these events. By leveraging their connections and expertise, they can create meaningful experiences that inspire giving and strengthen donor relationships.
2) Encourage giving by example.
Board members set the tone for donor engagement, and one of the most effective ways to encourage giving is by leading with personal contributions. When board members donate at a meaningful level, it signals confidence in the organization’s mission and motivates others to contribute.
Organizations should establish a culture where board giving is an expectation and celebrate members who go above and beyond in their financial support.
3) Implement peer-to-peer fundraising.
Peer-to-peer fundraising allows board members to leverage their networks for greater impact. By creating personal fundraising pages and reaching out to friends, colleagues, and family, board members can rally additional supporters around the cause.
Whether tied to a specific campaign, event, or milestone, peer-to-peer efforts help expand an organization’s donor base and bring in new funding. Providing board members with the right tools and messaging to do so ensures their outreach is both effective and seamless.
4) Thank and steward board members.
Recognizing and appreciating board members for their fundraising efforts is essential to maintaining engagement and motivation. Organizations should implement consistent stewardship practices, such as personalized thank-you messages, public recognition, and exclusive impact updates.
Celebrating board contributions not only strengthens their commitment but also reinforces the importance of their role in the nonprofit’s success.
5) Explore corporate giving opportunities.
Many board members have access to corporate giving programs through their employers, including matching gifts, volunteer grants, and other opportunities. To ensure you’re making the most of their support, nonprofit teams should educate board members on these programs—and encourage them to take advantage of available funding.
Whether by submitting their own donations for a match or securing grants for volunteer hours, board members can unlock significant financial support through their employers with minimal extra effort.
Board member fundraising & matching gifts
Matching gifts are one of the most effective ways to amplify board member fundraising efforts. After all, many companies have established corporate matching gift programs, where they match donations made by their employees to eligible nonprofits. Some even offer dedicated programs to match board members’ donations at an even higher rate or allowance!
As a result, board members can take advantage of these programs to significantly increase the impact of their personal contributions—and encourage others to do the same.
Check out these examples of companies with matching gift programs specifically for employees serving on nonprofit boards:
US Bancorp
US Bancorp is the parent company of the U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($670 billion), and the fifth largest based on total branches. The company currently employs over 70,000 people.
US Bank Matching Gift Policy
US Bank offers a 1:1 matching ratio of gifts with a generous limit each year. When a board member makes a donation, however, this limit is tripled. US Bank matches donations made by full-time and part-time employees to most nonprofit organizations.
Learn more about US Bank’s matching gift program.
WestRock
WestRock is an American packaging company based in Richmond, Virginia. It has approximately 56,000 employees.
WestRock Matching Gift Policy
WestRock matches all employee donations to educational institutions (K-12 included). However, it also matches donations from employees who serve on the board of directors (or other governing bodies) of the organization to which the contribution is being made.
Learn more about WestRock’s matching gift program.
Dominion Resources, Inc.
Dominion Resources, Inc. (aka Dominion) is a power and energy company headquartered in Richmond, Virginia, which supplies electricity and natural gas across the nation. Today, the company employs an estimated 18,000 people.
Dominion Matching Gift Policy
When Dominion employees or retirees serve on the board of directors for a nonprofit organization, the company will make a 2:1 match (which is greater than its standard match offering of 1:1).
Learn more about Dominion’s matching gift program.
Schneider Electric & Subsidiaries
Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions. The company specializes in electricity distribution and automation management, and it currently employs more than 168,000 individuals.
Schneider Electric Matching Gift Policy
Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to a lofty annual maximum. If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to 1.5:1.
Learn more about Schneider Electric’s matching gift program.
Board member fundraising & volunteer grants
Additionally, volunteer grants are another often overlooked but powerful way for board members to support their nonprofit financially.
Many companies offer corporate volunteer grant programs, which provide monetary donations to nonprofits based on the volunteer hours their employees contribute. As highly engaged volunteers, board members may be eligible to secure these grants, turning their service into direct funding for your cause.
Check out these examples of companies with volunteer grant programs that nonprofit board members can leverage:
Takeda Pharmaceuticals Inc.
Takeda is the largest pharmaceutical company in Japan and Asia, boasting 49,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation.
Takeda Volunteer Grant Program
When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a generous volunteer grant for the organization.
Learn more about Takeda’s volunteer grant program.
Novartis International AG
Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. Currently, it’s ranked number eight in sales in the worldwide pharmaceutical industry ($201 billion) and employs nearly 120,000 people.
Novartis Volunteer Grant Program
Novartis offers Board Service Grants, through which employees who serve on the board of directors of an eligible organization can request a volunteer grant after one year of board service. These grants are renewable annually for up to three years.
Learn more about Novartis’ volunteer grant program.
PNM Resources
PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to hundreds of thousands of homes and businesses across the southwest. Today, PNM is estimated to employ about 2,000 people.
PNM’s Volunteer Grant Program
PNM provides volunteer grants to the organizations its staff volunteer with. However, if an employee volunteers for a minimum number of hours and serves on the organization’s board of directors, the company provides an even larger grant amount!
Learn more about PNM’s volunteer grant program.
Blue Shield of California
With over 7,500 employees, Blue Shield of California is based in San Francisco, California. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.
BSOC Volunteer Grant Program
Blue Shield of California offers a few volunteer grant-giving programs.
For healthcare organizations, when a BSOC employee serves on the nonprofit’s governing board and makes a monetary donation, BSOC will match the donation at a 2:1 ratio. Meanwhile, for civic and community organizations. BSOC employee volunteers serving on the governing body can have their donations matched at a 1:1 ratio.
Learn more about BSOC’s volunteer grant program.
Wrapping up & additional resources
By tapping into corporate matching gift programs and volunteer grants, board members can significantly boost their nonprofit’s fundraising efforts with minimal extra effort. Whether by submitting their own donations for a corporate match or securing grants for their volunteer service, these initiatives can unlock substantial funding.
As key ambassadors of the organization, board members have a unique opportunity to set the tone for donor engagement and corporate partnerships. When fully utilized, these programs not only strengthen financial resources but also deepen the culture of giving within the nonprofit community. Talk about a win-win!
Interested in learning more about smart fundraising and workplace giving strategies? Check out these additional resources:
Top Strategies for Marketing Matching Gifts On Your Website
/in Donor communications, Marketing Strategies, Learning Center /by Adam WeingerYour website is likely the number one place where donors come to learn about your mission and, ultimately, make a contribution to the cause. Marketing matching gifts on your website is a great way to promote the opportunity while encouraging donors to give more—and make a matching gift request.
While many of your site’s visitors may start out as strangers, the goal is to impress every user—and to make sure that all parties leave feeling satisfied and looking forward to their next visit. Matching gifts are a great way to do that.
With donors going the online giving route more and more often, an organization’s website encompasses endless opportunities to educate supporters about matching gifts and drive them further down the donation-matching funnel.
Because a nonprofit’s website is such a multifaceted tool, there are a ton of ways to market matching gifts effectively within the online resource. In this guide, we’ll dive into a few of the most common and impactful methods for doing so:
As with any modern organization, your website is often the first impression someone has of your nonprofit. It’s essential that you make it count by sharing about matching gifts every chance you get. The more familiar donors are with gift-matching initiatives, the more likely they ultimately are to participate!
Marketing Matching Gifts On Your Website With a Matching Gift Page
One of the best ways to ensure each donor has access to a wide range of matching gift information (and knows how to locate more) is to host a dedicated corporate matching gift web page on your website. This way, donors will have easy access to a landing page where they can learn about matching gift programs and discover if their employers participate.
This page can communicate relevant facts, such as matching gift statistics or annual donation numbers, as well as allow donors to search for information with an embedded company search tool. It could even be as simple as stating what matching gifts are!
Make sure to incorporate the following best practices for matching gifts on your dedicated match page:
The goal of your matching gift page is to provide donors with a place to both learn about matching gifts and be spurred into action on the spot. With Double the Donation’s matching gift services, for example, you can empower donors to participate with year-round access to the forms, guidelines, and instructions they need to submit matching gift requests in minutes.
Marketing Matching Gifts On Your Website With Blog Articles
Organizations often use online blogs to keep supporters updated on their efforts and tell the nonprofit’s story. Why not also utilize your blog to share ways for donors to double their donations, enabling your team to keep telling that story?
Blog articles are a great way to start the conversation about corporate philanthropy, specifically the role that individual donors can play. Consider telling in-depth stories about the importance of matching gifts while educating people on how to submit the necessary forms.
Best practices for marketing matching gifts with your prewritten articles include:
Many donors have never heard of matching gift and volunteer grant programs, so it’s important to inform your supporters about the opportunities. And in order to evoke emotion and drive more donors to participate, we recommend carefully demonstrating the increased impact that corporate giving can have.
Interested in getting a headstart on your blog content? Double the Donation offers free, prewritten articles your team can customize for your own needs here.
Marketing Matching Gifts On Your Website With Images and Buttons
Images and buttons are each highly effective ways to draw attention to matching gifts within your organization’s website. Well-crafted visuals are significantly more eye-catching than plain text links (which are often overlooked) and can be a great resource for driving website visitors to take an intended call to action.
Make sure to incorporate the following best practices for matching gifts using images and buttons:
Once you have your images and buttons created and ready to go, consider incorporating one or more of these resources into your website, along with other digital communications—such as social media marketing and matching gift emails—as well.
P.S. Interested in even more matching gift graphics and customizable templates? Check out the resources Double the Donation offers for free for users on the platform.
Marketing Matching Gifts On Your Website With a Navigation Menu
A website’s navigation bar is used to provide visitors with an easily accessible resource with which they can travel throughout the site from page to page. For many nonprofits, this navigation bar (also known as a “navigation menu”) incorporates the most highly-trafficked pages.
Depending on the organization in question, this might include items related to the organization’s mission and vision, an “about us” page, contact information for users to get in touch with the team, and a number of ways to support the cause.
By including a link to your organization’s dedicated matching gift web page (described above) within your navigation bar, you can allow users to access that information from anywhere on your website.
Make sure to incorporate the following best practices for matching gifts on your website navigation:
Incorporating a matching gifts link in your navigation bar allows donors to intuitively discover matching gifts. Once a user clicks the link or button, they are able to dive into all the nitty-gritty details about matching gift programs. But all it takes to spark that interest and get the user involved is typically just a few words within the navigation menu!
Marketing Matching Gifts On Your Website With a Ways to Give Page
A functional website is a necessity for every organization. Not only is it a valuable resource for sharing information about your cause and operations, but it also offers an invaluable source of real estate for promoting revenue opportunities—both matching gifts and otherwise.
For many organizations, that’s where their Ways to Give page comes in!
A “ways to give” page is an area on a nonprofit’s website where people learn about a wide range of support options for the organization. This often includes online giving, upcoming events, direct mail donations, peer-to-peer fundraising opportunities, volunteer initiatives, and, of course, workplace giving programs such as donation matches and volunteer grants.
Make sure to incorporate the following best practices for matching gifts on your “ways to give” page:
There are typically a ton of ways for supporters to contribute to your organization, and you’ll want to advertise them all on your “ways to give” page. Then, as donors are looking for impactful opportunities to support your cause, remind them that having their employers double their donations is a simple way to make their gift go further.
Marketing Matching Gifts On Your Website With a Custom Match Page
Some companies may not yet have the resources or the bandwidth to launch a comprehensive matching gift program for their staff. One approach that’s becoming increasingly popular among such businesses is the establishment of custom matching gift programs as a way for employers to get a taste of the employee giving opportunity. In this scenario, a company would agree to match team members’ donations to a single nonprofit, often during a limited-time campaign.
And by marketing this unique (or “one-off”) matching gift opportunity, your nonprofit can pursue corporate partnerships more effectively. We recommend hosting a dedicated Custom Matching Gift Programs page on your website, keeping in mind that this resource will primarily target the companies themselves—rather than a company’s individual employees.
Make sure to incorporate the following best practices for matching gifts using custom matching gift pages:
Custom matching gift programs provide nonprofits with an excellent opportunity to deepen their relationships with philanthropic-minded companies wanting to get involved in giving back. But they take a bit of a different marketing approach to pursue, so it’s a good idea to determine where these initiatives fit into your overall corporate fundraising strategy and go from there.
*While Double the Donation offers custom matching gift management functionality, this feature is designed specifically for fundraisers looking to manage custom matching gift initiatives—Double the Donation does not work directly with corporations. If you’re a company interested in creating a matching gift program, contact us, and we’ll share information about our corporate vendor partners.
Final Thoughts & Additional Matching Gift Marketing Resources
Implementing matching gift promotions across your website is a major step in boosting your revenue. Don’t overlook it!
Individuals looking to get involved in your giving in the first place will be more inclined to contribute, while existing donors will be able to easily locate the information they need to get their gifts matched by their employers.
As your organization’s #1 marketing tool, marketing matching gifts on your website is essential.
Interested in learning more about effective matching gift fundraising practices? Check out our other educational resources on the topic:
15 Companies That Offer Volunteer Grants for Retirees
/in Lists and Rankings, Volunteer Grant Companies /by Adam WeingerVolunteer grant programs offer invaluable support to nonprofits, providing corporate funding as a result of team members’ volunteer hours with the organization. While the programs are often associated with employee volunteerism, the truth is that many companies’ retirees are also welcome to participate. That’s why in this post, we’ll spotlight several companies that offer volunteer grants for retirees, helping nonprofits maximize the impact of their volunteers’ contributions.
These include:
Ready to make the most of your retirees’ support for your cause? Let’s get started with the basics.
Why target companies that offer volunteer grants for retirees?
Retirees are some of the most dedicated and experienced volunteers, bringing years of knowledge, leadership, and skills to nonprofits. But beyond their time and expertise, they can also help unlock financial resources through corporate volunteer grant programs.
Here’s why nonprofits should actively target individuals from companies that offer these grants for their retired employees:
By actively seeking out and engaging retirees from companies with volunteer grant programs, nonprofits can strengthen their impact while securing valuable financial resources that help sustain and expand their mission.
How can a volunteer grant database help?
A volunteer grant database is a powerful tool that can help nonprofits streamline the process of identifying corporate volunteer grant opportunities. Instead of relying on word-of-mouth or manual research, organizations can use these databases to easily locate companies that support their volunteers with financial contributions.
Here’s how a volunteer grant database can be beneficial:
By leveraging a volunteer grant database, nonprofits can take a more strategic approach to securing funding through corporate programs. This ensures that both retirees and other eligible volunteers can make an even greater impact—both through their time and the financial support they help generate.
Bank of America’s Retiree-Friendly Volunteer Grant Program
Bank of America offers both a matching gift and a volunteer grant program. Through Bank of America’s Dollars for Doers program, the bank offers the following thresholds of volunteer grants for current employees and retirees alike:
Learn more about Bank of America’s Volunteer Grant Program.
ConocoPhillips’ Retiree-Friendly Volunteer Grant Program
Like many other energy providers, ConocoPhillips offers generous employee giving programs. In addition to ConocoPhillip’s matching gift initiative, the company also provides donations to nonprofits where employees volunteer on a regular basis.
Within this program, ConocoPhillips currently offers two different levels of volunteer grants:
Plus, when groups of four or more ConocoPhillips staff or retirees volunteer together, ConocoPhillips provides a team volunteer grant of $1,000.
Learn more about ConocoPhillips’ Volunteer Grant Program.
Prudential Financial’s Retiree-Friendly Volunteer Grant Program
In addition to matching employee donations, Prudential also offers grants when employees volunteer on a regular basis.
Specific grant amounts vary between $250 and $1,000 and are based on the number of hours and type of volunteer work performed. Regardless, each employee (or retiree) must volunteer for a minimum of 40 hours before being eligible for a volunteer grant.
Learn more about Prudential’s Volunteer Grant Program.
Alliant Energy’s Retiree-Friendly Volunteer Grant Program
Through Alliant Energy’s Volunteer Program, the company recognizes personal volunteerism performed by employees and retirees by providing grants to nonprofits.
The company currently has four different volunteer grant thresholds:
Learn more about Alliant Energy’s Volunteer Grant Program.
ExxonMobil’s Retiree-Friendly Volunteer Grant Program
In order to maximize its employees’ and volunteers’ community impact, ExxonMobil offers two types of volunteer grant programs:
ExxonMobil Individual Volunteer Grants
Spouses and dependent children (ages 12-25) of both employees and retirees are also eligible to participate and request volunteer grants for their volunteer hours.
ExxonMobil Team Volunteer Grants
A $500 grant is awarded to nonprofit organizations when a team of at least five ExxonMobil employees and retirees volunteer together for at least 20 combined hours.
Learn more about Exxon Mobil’s Volunteer Grant Program.
Verizon’s Retiree-Friendly Volunteer Grant Program
Verizon’s Volunteer Incentive Program (VIP) rewards eligible employees and retirees for their volunteer efforts by offering up to two grants per team member per calendar year.
Employees can earn a grant for every 50 hours of volunteer service with an eligible charity. However, each grant request must be submitted separately, and volunteer hours must be verified by the nonprofit organization.
Learn more about Verizon’s Volunteer Grant Program.
McKesson Corporation’s Retiree-Friendly Volunteer Grant Program
McKesson Corporation supports its retirees who give back to their communities by offering volunteer grants to eligible nonprofits. When an individual donates a minimum of ten hours to an organization, the company provides a generous volunteer grant to the cause!
Through this program, McKesson encourages continued engagement in charitable work, helping retirees amplify their impact on the causes they care about.
Learn more about McKesson’s Volunteer Grant Program.
Eli Lilly & Company’s Retiree-Friendly Volunteer Grant Program
Eli Lilly & Company values the contributions of its retirees and recognizes their dedication to volunteer service. The company offers grants to nonprofits where retirees dedicate their time, furthering its commitment to community support and social impact.
Learn more about Eli Lilly’s Volunteer Grant Program.
Procter & Gamble’s Retiree-Friendly Volunteer Grant Program
Procter & Gamble encourages its retirees to stay involved with charitable organizations by providing volunteer grants. This program enhances the support retirees provide to nonprofits, reinforcing P&G’s long-standing dedication to corporate social responsibility through volunteerism and beyond.
Learn more about Procter & Gamble’s Volunteer Grant Program.
Boeing’s Retiree-Friendly Volunteer Grant Program
Boeing recognizes the value of its retirees’ volunteer efforts and offers grants to eligible nonprofits where they serve. By providing this support, Boeing continues its tradition of investing in communities and encouraging civic engagement through programs like these:
Individual Volunteer Grants
Boeing offers volunteer grants to recognize employees who volunteer with nonprofit organizations. The company provides a generous grant for every 10 hours of volunteering, and employees must volunteer at least 10 hours to qualify for a volunteer grant.
Team Volunteer Grants
Boeing offers volunteer grants to recognize groups of employees who volunteer with nonprofit organizations. The gift is scaled by the number of employees who participate in the activity, meaning more volunteers = more funding!
Learn more about Boeing’s Volunteer Grant Program.
Johnson & Johnson’s Retiree-Friendly Volunteer Grant Program
Johnson & Johnson is committed to making a difference through volunteerism, including support for retirees who dedicate their time to charitable causes. In order to do so, the company offers volunteer grants to amplify the efforts of former employees and strengthen nonprofit organizations.
Learn more about Johnson & Johnson’s Volunteer Grant Program.
Intel Corporation’s Retiree-Friendly Volunteer Grant Program
Intel Corporation extends its commitment to community service by providing volunteer grants for employees and retirees who give their time to nonprofits.
This initiative helps retirees continue their philanthropic efforts while bringing additional resources to the organizations they support. And with an extremely low minimum hours threshold, it’s easy for Intel team members to get involved!
Learn more about Intel’s Volunteer Grant Program.
Caterpillar Inc.’s Retiree-Friendly Volunteer Grant Program
Caterpillar Inc. regularly encourages its retirees to stay engaged with their communities by offering generous volunteer grants. This program helps qualifying nonprofits benefit from both the time and financial support of current and former Caterpillar employees alike.
In order to participate, however, Caterpillar participants must record their volunteer hours and submit their match requests online by January 31 of the year following the one in which their volunteer service took place.
Learn more about Caterpillar’s Volunteer Grant Program.
Macy’s Retiree-Friendly Volunteer Grant Program
Macy’s supports the volunteer efforts of its retirees by providing grants to nonprofits where they serve. This program reinforces the company’s dedication to community involvement and charitable giving. Not to mention, it underscores the company’s commitment to the causes and organizations that matter to colleagues.
As a result, Macy’s, Inc. will contribute a generous financial grant to eligible 501(c)3 organizations that receive at least 100 hours of volunteering across Macy’s, Inc. over the course of a calendar year.
Learn more about Macy’s Volunteer Grant Program.
Sony Group Corporation’s Retiree-Friendly Volunteer Grant Program
Sony Group Corporation values the contributions of its retirees and offers volunteer grants to eligible nonprofits. This initiative allows retirees to further support the causes they care about, strengthening Sony’s commitment to social impact.
Learn more about Sony’s Volunteer Grant Program.
Wrapping Up & Additional Volunteer Grant Resources
Fortunately, your volunteer grant potential doesn’t diminish when an individual retires from a qualifying company. As you can see, many employers continue to extend their volunteer grant programs beyond a team member’s tenure at the business.
That said, retirees can make an incredible impact on your organization through their service and their volunteer grants. You just need to know who qualifies—and equip your team with the tools you need to follow up with companies that offer volunteer grants for retirees effectively.
Interested in learning more about powering your efforts with volunteer grants and other corporate programs? Check out these additional resources:
Submitting an In-Kind Donation Request: A Nonprofit’s Guide
/in Corporate Sponsorships, Learning Center /by Adam WeingerMarketing Matching Gifts in the Donation Process
/in Marketing Strategies, Learning Center /by Adam WeingerMatching gifts empower donors to make a larger impact on the causes they care about. However, there’s a significant knowledge gap that often hinders organizations from reaching their fullest potential. In other words, donors don’t know about their employers’ initiatives, so they’re not requesting their matches. The solution? Marketing matching gifts in the donation process so supporters can access information about the programs directly as they give.
In this guide, we’ll cover five of the most impactful ways that nonprofits like yours are choosing to promote gift-matching throughout the donor experience. This includes:
At most companies, submitting a matching gift takes only a few minutes—and marketing matching gifts doesn’t have to be difficult, either.
Why Marketing Matching Gifts in the Donation Process Matters
In addition to driving matching gift revenue, marketing matching gifts can even encourage donors to give more. In fact, Double the Donation research reports that 84% of donors are more likely to donate if they know a matching gift is being offered. Further, 1 in 3 would give a larger donation if they knew it was being matched.
When it comes to marketing matching gifts, it makes sense to begin with the point at which donors are most highly engaged in the organizations they’re giving to. And because this typically occurs while donors are actively making their donations, promoting matching gifts directly within the giving process is one of the most effective strategies you can incorporate.
Let’s begin!
Step #1: Marketing Matching Gifts Within Your Donation Page
To determine matching gift eligibility, you’ll need to know where your donors work. Luckily, one of the most effective ways to collect donor employment data is by including an optional field directly within an organization’s donation page.
Donors are already providing your team with a lot of valuable information—such as their name, email, phone number, and perhaps even mailing address. Many individuals will be inclined to enter their employer’s name when prompted, as well. This is especially true when you provide a bit of context as to why you’re seeking the information in the first place—which is to identify matching gift eligibility to get their donation doubled.
These are some best practices for marketing matching gifts within your donation page:
By the time an individual ends up on your donation page, they’re likely ready to support your cause. Highlighting matching gifts simply allows them to access another powerful way to give—without reaching back into their own wallet to do so.
In fact, promoting matching gifts on the donation form is even known to increase the overall form conversion rate!
Step #2: Marketing Matching Gifts on Your Confirmation Screen
Your donors are clearly passionate about your organization—and they’re at a significantly high level of engagement upon completing an online donation. Be sure to use the confirmation page to highlight just how easy it can be for donors to double their donations by taking a single additional step beyond their initial gifts.
These are some best practices for marketing matching gifts within your confirmation screen:
By featuring matching gifts directly on the donation confirmation page, you can aim to leverage donors’ giving momentum while your organization and its cause are still fresh on their minds. It’s effective and simple, and many supporters will be happy to take this next step—perhaps even immediately!
Step #3: Marketing Matching Gifts With Acknowledgment Emails
When your nonprofit receives a gift, you should always be sure to thank the giver—which is often done through donation follow-up (confirmation, acknowledgment, etc.) emails. This email is also a great opportunity to promote matching gifts to your donors. Their donations likely remain fresh on donors’ minds, and a little nudge saying that they can double their donations—without shelling out another cent—can go a long way.
These are some best practices for marketing matching gifts within your acknowledgment emails:
An individual who has already made a donation to your organization has demonstrated that they’re clearly passionate about your cause. Make sure to highlight matching gifts in the acknowledgment letters and emails that get sent out, emphasizing the increased impact that matching gifts can have on your mission.
Step #4: Marketing Matching Gifts With Follow-Up Emails
After sending your initial acknowledgment email, consider following up with a dedicated email specifically focused on matching gifts. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a gentle reminder and helps them take the next step to maximize their impact.
Why is this important? Many donors are interested in matching gifts but may not know how to complete the process on their own. A well-crafted, stand-alone email can provide the clarity and encouragement needed to turn interest into action.
These are some best practices for marketing matching gifts with dedicated follow-up emails:
For the best results, we recommend triggering your matching gift follow-up emails within the first 24 hours of a donor making a gift. This allows you to capture their attention while they’re still highly engaged with your cause!
Step #5: Marketing Matching Gifts With Matching Gift Recognition
At this point in the process, you’ve likely already thanked your donors for their initial contributions to your cause. Probably even within the first 24 hours or so! But for your matching gift donors, the appreciation shouldn’t stop there.
Recognizing your matching gift all-stars after you receive their corporate match is a great way to continue promoting matching gifts to your supporters. At the same time, you can increase the likelihood that donors will participate in the matching gift process for the years and donations to come.
These are some best practices for marketing matching gifts with matching gift recognition:
At this point, it’s also a great idea to reiterate the doubled impact made possible by corporate matching gifts.
Often, your matching gift recognition efforts will be the last touchpoint you have with a supporter regarding a particular donation. You’ll want to leave donors with a positive impression to ensure they’ll continue the relationship they have with your cause!
Final Thoughts & Additional Matching Gift Marketing Resources
When marketed well, requesting a matching gift can be seen as the next logical step that a donor takes upon submitting their initial gift. When you incorporate matching gift marketing efforts into your overall donation process, you can help guide donors seamlessly from one task to the other.
Begin implementing the promotional strategies outlined in this post. Then, see where it brings you in terms of matching gift success. You won’t be sorry!
If you’re interested in learning more about matching gifts, read up on our other comprehensive corporate fundraising guides:
Fundraising Event Software: The Ultimate Buyer’s Guide
/in Learning Center, Learning Center /by Adam WeingerIt takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze.
But even the software buying process can be overwhelming if you don’t know what you’re looking for. That’s where this helpful guide comes in handy!
Here, we’ll cover everything you need to know about event fundraising tools, including:
At Double the Donation, we’ve worked with many different providers in the space, and we gathered some of our top tips for choosing the best fundraising event software for your team. In the end, these practices should help guide your decision-making process as you continue to develop your perfect toolkit of nonprofit technology.
Not to mention, you’ll be all set to get started with optimal fundraising events with the right tools to power your efforts. Let’s begin!
Why Invest in Fundraising Event Software?
Fundraising event software is a critical component of any organization’s fully built-out tech stack. After all, a significant portion of many nonprofits’ overall revenue is collected through engaging fundraising events. And the right tools can make organizing and hosting as easy and effective as ever. That means more of your team’s time can be reallocated to other mission-valuable activities!
Not to mention, more and more fundraising events are involving increasingly technical aspects. Virtual and hybrid events are becoming all the rage. Even in-person gatherings are becoming dependent on behind-the-scenes software and user-facing technology to run smoothly and elevate the event experience.
Thus, if your organization is looking to develop or optimize your event fundraising strategy, investing in the right tools to power your efforts is essential.
Features to Consider For Your Fundraising Event Software
The term “fundraising event software” can encompass a lot of different kinds of tools. And each one offers key benefits to your organization, the events you organize, and the individuals who support your efforts.
Let’s explore a few of these key functions.
Online Event Pages
In order to pull off an effective event, it’s crucial that your supporters are aware of the opportunity. And one of the best ways to spread the word about upcoming events involves engaging online event pages or microsites.
Here’s what this event software functionality should include:
Ticketing Services
Make sure your team and your attendees are prepared for your event with intuitive ticketing functionality. Consider these key features:
Payment & Donation Processing
Regardless of whether you’re hosting free or paid events, it’s essential that your team has the tools for processing payments from supporters. This should include:
Peer-to-Peer Fundraising Capability
Peer-to-peer fundraising and nonprofit events often go hand-in-hand. Some of the most impactful social fundraising efforts cumulate in a final event to drive engagement and celebrate success. Think—run/walk/rides and other “a-thon” style events.
Here are a few peer-to-peer fundraising features to consider in your search for nonprofit event technology:
Auction Management
Charity auctions are many nonprofit organizations’ most profitable fundraising events time and time again. So when it comes to event software buying, it’s a good idea to keep auction tools in mind. These typically include:
Data Reporting
Nonprofit events produce a lot of powerful data. It’s important to have the tools you need to collect, analyze, and leverage that information for the greatest results! That’s where an event software’s data reporting functionality comes in.
Consider these key features:
Matching Gift Automation
Did you know that nearly 27 million individuals work for companies that match gifts? But approximately 78% of this group has no idea that their employers offer these programs?
That’s why increasing awareness of match opportunities is essential—and your event software can help! Matching gift software, or event fundraising software with a dedicated matching gift component, should:
Organizations that enhance matching gift efforts by utilizing top software offerings tend to see elevated events and other fundraising experiences. In many cases, it’s the equivalent of a two-for-one sale on charitable donations!
Sponsorships Management
Corporate sponsorships play a key role in the success of nonprofit fundraising events, providing crucial financial support, in-kind donations, and promotional benefits. To maximize sponsorship revenue and streamline management, nonprofits should leverage event fundraising software with dedicated sponsorship functionality.
These tools should:
Corporate Volunteer Functionality
More than likely, your organization’s events are going to rely on dedicated volunteers to run smoothly and maintain efficient and cost-effective operations. And many of these individuals can even qualify for volunteer incentives (such as volunteer grants and paid volunteer time off) through their employers! For that reason, equipping your team with the right corporate volunteer software is a must.
These kinds of tools should:
Integrations
Expand your event software’s reach with seamless integrations—especially with the tools your organization already uses on a day-to-day basis.
Software integrations essentially form unified systems between varying platforms, allowing different tools to speak to one another. Therefore, integrating your event fundraising software with your organization’s existing fundraising solutions empowers your technology to do more with less manual tasks and configurations.
As you consider fundraising event software integrations, this might include:
Selecting the right event software is a crucial step in maximizing the success of your fundraising efforts. Whether you’re focused on streamlining ticketing, optimizing donation processing, engaging supporters through peer-to-peer fundraising, or enhancing corporate giving opportunities, the right tools can make a significant impact.
By leveraging key features like matching gift automation, corporate volunteer functionality, data reporting, and more, your organization can unlock new revenue streams, strengthen donor and volunteer relationships, and ultimately drive greater event success. Not to mention, seamless integrations ensure your event software works in harmony with your existing fundraising and donor management tools.
How to Make Your Fundraising Event Software Choice
As you work to narrow down your event technology options, here are a few best practices to keep in mind:
With the right event software in place, your nonprofit can create more engaging experiences, increase donor and volunteer participation, and amplify its fundraising impact for years to come. It’s not something you want to miss out on.
Final Thoughts
In the recent past, events of all kinds have become increasingly technology-based—from innovative in-person elements to virtual and hybrid experiences. And it’s important that your nonprofit has the tools to keep up with the times!
As you look to revolutionize your organization’s event offerings with powerful software, we recommend exploring Double the Donation’s integration partners. Many of these top-of-the-line fundraising software providers offer impactful tools that can bring your event endeavors to the next level. Then, don’t forget to factor matching gifts into your strategy, as well!
Want to learn more? Check out these other educational resources to elevate your organization’s event, workplace giving, and overall fundraising strategies:
How to Find Grants for Nonprofits [Quickly & Easily!]
/in Fundraising Ideas, Learning Center /by Adam WeingerSecuring grants is often a vital part of keeping a nonprofit organization up and running, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.
The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:
From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!
Understanding Nonprofit Grants: The Basics
Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.
Let’s break it down now.
What are grants for nonprofits?
Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.
Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.
What types of nonprofit grants are available?
Nonprofit grants can come in all shapes and sizes—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.
Check out the following kinds of nonprofit grants to learn more:
As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.
Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.
How do nonprofit grants benefit organizations?
Nonprofits often rely on generous funding to power their missions—from individual donors, corporate philanthropy programs, and grant opportunities alike.
Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.
Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.
Preparing for a Successful Grant Search
Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.
Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.
Clarify your nonprofit’s needs.
Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?
The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.
Gather key documentation.
One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.
Essential documents include…
Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.
Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.
Create a compelling case for support.
A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.
For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.
Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.
Quick and Easy Ways to Locate Grant Opportunities
For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.
Here’s what we recommend to get started!
Grant databases and tools
With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!
Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.
Let’s take a look at some of the leading grant database tools for nonprofits:
Candid (Foundation Directory Online)
Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.
Grants.gov
Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.
GrantWatch
GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.
GrantStation
GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.
GrantScape
GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.
Instrumentl
Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.
Double the Donation
Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.
By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.
Donor employment information
Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grants, matching gifts, or other employee-nominated funding initiatives.
By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.
Networking & local resources
Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.
For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.
Top Tips for Simplifying the Grant Search Process
Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.
By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:
1. Focus on alignment.
When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.
Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.
2. Create a detailed grant calendar.
A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.
Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.
By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.
3. Delegate tasks.
Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.
For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.
4. Don’t overlook smaller grants.
Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable—and often more accessible.
Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.
The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!
5. Use rejections as learning opportunities.
Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.
Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.
By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.
6. Consider outsourcing expert help.
Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.
After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.
If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.
14 Leading Companies With Online Grant Applications
Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.
Check out the following list, and start applying today!
SC Johnson
SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.
Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.
Get started with the online application here.
Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.
Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.
Get started with the online application here.
Target
Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.
Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.
Get started with the online application here.
Bank of America
Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.
Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.
Get started with the online application here.
Cisco
Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.
Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.
Get started with the online application here.
Walmart
Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.
Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.
Get started with the online application here.
Wells Fargo
Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.
Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.
Get started with the online application here.
Truist
Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.
Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.
Get started with the online application here.
Liberty Mutual
Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.
Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.
Get started with the online application here.
Google
Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!
Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.
Get started with the online application here.
Kroger
Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.
Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.
Get started with the online application here.
State Farm Insurance
State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.
Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.
Get started with the online application here.
Whole Foods
Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.
Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.
Get started with the online application here.
Costco
Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.
Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.
Get started with the online application here.
Wrapping Up & Additional Resources
Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.
Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!
Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:
The Complete Guide to In-Kind Donations for Nonprofits
/in Nonprofit Basics, Learning Center /by Adam Weinger