Direct mail might not seem like the most obvious way to promote your online donation page, but it can be an effective way to move offline donors, online.
Include the URL to your online donation page in a prominent place on your direct mail letters, cards, and pamphlets.
You can even include the URL on the back of the envelope. Since many people turn over a piece of mail before opening it, this is an ideal spot to highlight your online donation page.
Not all of your direct mail recipients will want to give online, and that’s ok! But by placing your URL somewhere on your direct mail pieces, you can drive offline traffic to your online donation page.