4 Reasons Why Your Nonprofit Should Emphasize Retention

When it comes to a nonprofit’s donor base, some may typically think that acquiring new donors should be the most important goal they have. The reasons for this make sense on the surface level: nonprofits want to obtain more donors in order to raise more money.

But it’s actually not that simple. While obtaining new donors is, of course, a goal that every nonprofit should have, it shouldn’t always be the emphasis. In fact, retaining donors can bring about much more profitable fundraising campaigns and success. If you’re looking for fundraising tips, especially about donor retention, you’ve come to the right place.

So, what are the reasons that donor retention should be emphasized? We’ll cover the following topics:

  1. Donor acquisition versus donor retention
  2. Benefits of higher retention rates
  3. Benefits of having donor information
  4. Awareness and engagement

Focusing on donor retention can help your nonprofit reach its fundraising goals and fuel its mission. Without having this focus, your rate of return on outreach can actually be much lower.

Are you ready to take a closer look at the reasons you should focus on donor retention? Let’s get started!

1. Donor acquisition is more costly than retention.

Believe it or not, but it’s actually more difficult and costly to acquire new donors than it is to keep the ones you already have. Think about all the money you’ve put into outreach and prospect research, and what your return on investment ends up being after you’re finished. Now think about how that time could be better spent on cultivating the donors you already have relationships with.

For these reasons, focusing on donor retention can save your organization money and effort over time. Let’s look at this more closely:

  • Contact information. You already have existing donors’ contact information in your nonprofit CRM (constituent relationship manager), so reaching out to these supporters will be easier.
  • Connections. Past donors already have a connection to your nonprofit’s mission, so you can use this foundation to develop even more meaningful relationships with your donors. Reaching out to them regularly and encouraging them to get involved will more likely lead to successful asks.
  • Costs. It does cost more to acquire new donors. In fact, the cost of acquiring new donors can be 50-100% more than the dollars given by them. It can even be several years before nonprofits break even on dollars raised versus dollars spent on donor outreach.

As a result of the above, investing the same amount of money spent on new donors with existing donors instead can bring in a higher rate of return, as it will cost less to work toward retaining existing donors. Building on your connections with these donors will help build stronger relationships with them as well.

If you’re looking for the right CRM solution that can help you steward your existing donors, check out this list.

2. Higher retention rates lead to better fundraising totals.

It’s clear that retaining donors should be high on your nonprofit’s priority list. But it might not be as evident that higher retention rates can also lead to better fundraising.

How does this happen?

  • Larger donations. Building long-term relationships with donors leads these individuals to give large donations down the line that can help your organization the most. In fact, most major gifts are made after 5 years of an individual giving to an organization.
  • Lifetime value. Lifetime value is the total amount given over a donor’s lifetime. The lifetime value of an individual donor can add up to be thousands of dollars, and that doesn’t even take into account the hundreds or thousands of volunteer hours, in-kind donations, or other contributions they’ve made.

If you’re not sure where to start with building these donor relationships, you may consider hiring a fundraising consultant. Aly Sterling offers some great tips on hiring a consultant who can help you build stronger donor relationships and create strategies to raise more as a result.

3. Fundraisers will have access to the necessary data.

As we mentioned earlier, you already have your existing donors’ information in your nonprofit CRM. This is a great launching point to build relationships with your current donor pool. If you have their information in your CRM, your fundraisers will have access to what they need to raise even more.

For example, donor information can help your nonprofit:

  • Manage each donor journey. If you emphasize donor retention over donor recruitment and make your engagement strategies even better, you’ll ensure that each donor has a higher lifetime value.
  • Focus on individuals who are likelier to donate. Offering a personalized experience to the individuals who are already part of your nonprofit’s community will keep them connected and more likely to continue donating in the future.
  • Personalize outreach. Using your platform to personalize outreach to your current donor base (e.g., mail merge tools in your CRM) will help ensure that your donors have a good experience interacting with your nonprofit and feel valued as individual donors.
  • Contact donors at the most impactful time. Tracking previous outreach will help your nonprofit reach out to donors at the most impactful times when they are most likely to contribute.
  • Determine if the donors are eligible for matching gifts. You can use your donor information in your CRM to determine whether donors are eligible for matching gifts through their employers (typically based off of their work email address). Double the Donation offers some helpful insight into corporate matching gift programs and how they can help maximize your fundraising potential.

On the topic of matching gifts, nonprofits can actually use these to improve their donor retention. From sending a matching gift appeal immediately after a donation is made, to letting donors know when the matching gift is made, all of this serves to improve your relationship with your donors and increase the chances of them supporting you in the future.

Having the necessary donor information at your nonprofit’s fingertips can help build your fundraising potential. Personalized outreach and having the right focus on the right people will ensure that you work toward achieving your mission.

4. You can build awareness and engagement around your nonprofit.

One of the most impactful reasons to emphasize donor retention is the awareness and engagement you can build around your nonprofit by doing so. Both awareness and engagement are important because they help spread the word about your nonprofit and its mission, and also give you a chance to listen to your constituents.

Here are some key ways you can build on awareness and engagement:

  • Word-of-mouth promotion. Donors you have long-term relationships with are more likely to talk about your organization with their friends, family, and coworkers. Focusing on retention also helps cultivate donors who will give your nonprofit free word-of-mouth promotion.
  • Volunteerism. A donor that continues to contribute to your nonprofit is more likely to volunteer at one of your events, serve on your board of directors, and further promote your cause. Volunteering can also lead to your nonprofit receiving volunteer grants. Volunteer grants are given to nonprofits by companies based on the number of hours their employees volunteer at the nonprofit.
  • Feedback. You can also get helpful feedback from recurring donors as a result of your evolving relationship with them. A donor can offer suggestions or advice on how to improve your outreach, stewardship, and more. Actively listening to their suggestions will also help you gain their trust, and the cycle will continue.
  • Peer-to-peer fundraising. Using a fundraising platform that includes peer-to-peer fundraising as a part of its core services, like CharityEngine, will help further engage your donors and get them directly involved in your campaigns. Peer-to-peer fundraising directly calls on nonprofit supporters to fundraise on the nonprofit’s behalf, so taking part in this will make your donors feel valued and important to your cause.

When you actively include your existing supporters in your plans to fundraise, listen to them, and give them a great experience, you’ll be able to bring more attention to your cause. This is especially effective during campaigns, when you can incorporate peer-to-peer fundraising, and in times when you need feedback or advice.


Your nonprofit should emphasize retention because the payout, in the end, can be much more valuable than if you focus that same energy on acquiring new donors. That’s not to say acquiring new donors isn’t important. It certainly is and should be a focus of your organization to some extent. However, having an even stronger focus on retention can bring in more donors as a result of word-of-mouth promotion and other methods.

By including your current donors in your nonprofit’s fundraising efforts and cultivating your relationships with them over time, this can lead to major gifts and even stronger ties between you and them. Redirect your time and energy to donor retention, and you’ll be on your way to fundraising even more!

This guest post was contributed by CharityEngine.

Author: Leigh Kessler – VP, Marketing & Communications

Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1’s “Best Week Ever”, CNN’s “Showbiz Tonight”, Discovery Channel & Sirius Radio.​ He has overseen and informed research and branding strategies for some of the most well known brands in America.

Double the Donation is Salsa Labs’ Choice for Matching Gift Solution

Double the Donation is thrilled to have been chosen as the matching gift software provider for Salsa Labs, a technology company that provides powerful fundraising, advocacy, and marketing engagement software to nonprofit organizations all over the world.

This integration will allow Salsa customers to activate matching gift functionality with the click of a button. 360MatchPro, Double the Donation’s most robust matching gift tool, is a fully-automated matching gifts platform.

“We are very excited to offer Salsa customers all of the incredible features included with 360MatchPro,” said Donna Myers, CEO of Salsa Labs. “It is our mission to ensure that every organization using Salsa Labs is raising as much money as possible. This integration is easy to activate and immediately starts optimizing an organization’s matching gift efforts.” 

Salsa Engage users are now able to include Double the Donation’s streamlined matching gift search tool as a field on their donation forms. As donors search for their company name in that field, their transaction record is updated in 360MatchPro.

“We have built these tools to help nonprofits increase matching gift revenue while simultaneously relieving the organization of the effort it takes to run a matching gift program,” said Adam Weinger, President of Double the Donation. “We are so excited to have the opportunity to work with Salsa’s many clients to do just that.”

360MatchPro easily integrates into the Salsa Engage platform and allows nonprofits to begin their gift matching journey in a matter of minutes, doubling or even tripling their fundraising revenue with corporate gift matching.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

The Salsa and 360MatchPro integration makes it easy to activate the 360MatchPro tool into your donation forms. You can activate in seconds and be on your way to matching gifts in just a few steps! 

just enter your api keys to activate your integration

Easily activate your integration using API key plugin.

Enter your API keys from your 360MatchPro account into the Salsa Labs platform to get activated. And voila! Your Double the Donation integration should be complete. Go to your donation pages and verify Double the Donation’s matching gift plugin is activated.

Donors will now be able to type in their company name and determine if their employer offers a matching gift program. The 360MatchPro autocomplete search function allows donors to find their employers quickly and get the gift matching process going to maximize the possibility of driving matches to completion.

search company name in the 360MatchPro tool to match gifts

Map donors to their company with the autocomplete search tool.

360MatchPro does everything from collecting employment information from donors, reaching out to those donors about matching gifts, and following up with the donor afterward to ensure that not a single matching donation falls through the cracks.

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro! 

Salsa marries nonprofit CRM capabilities with rich constituent profiles, leading marketing automation, and online fundraising platforms to give you the tools you need for effective supporter engagement. 

The 360MatchPro integration takes things one step further by providing your nonprofit organization with features designed to help you stay focused on driving donations and increasing your revenue. Some of these features are listed below: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Gift matching made easy

Drive more matches to completion with 360MatchPro!

Salsa and 360MatchPro work together to identify match eligible donors and assist them in doubling their donation to your organization with corporate gift matching. That means you’ll see a drastic increase in revenue without having to put in drastic effort! Your organization can focus on carrying out your mission with the confidence that Salsa and 360MatchPro are focused on optimizing donor relationships and boosting your fundraising efforts. Want to see the integration in action? Request a demo today. 


About Salsa Labs: Salsa is the world’s first supporter engagement platform. By unifying online supporter engagement and constituent relationship management software in one integrated toolkit, nonprofits have all the online and offline tools they need to engage communities, raise funds, rally supporters, and change the world. To learn more about the Salsa Engage platform, visit www.salsalabs.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

 

Double the Donation-Funraise-matching gifts integration-feature

Double the Donation is Proud to Announce Matching Gift Integration with Funraise

Double the Donation is proud to announce our latest integration with Funraise, a leading provider of innovative fundraising technology. 360MatchPro is debuting on the Funraise platform as the preferred matching gifts solution for Funraise customers.

360MatchPro is readily available for all of Funraise’s current and future customers to provide easy-to-use, fully-automated corporate matching gift capabilities. Once a Funraise customer has a 360MatchPro account, they are able to turn on the matching gift functionality directly within the Funraise platform, or they can create an account right then and there.

“We’re thrilled to be working with Double the Donation on behalf of Funraise’s customers,” said Justin Wheeler, Funraise CEO & Co-founder. “Their 360MatchPro product doesn’t just save our clients time and effort—this integration also increases donation revenue while ditching donor frustration during the donation process. It’s Funraise’s mission to do away with the nonprofit struggle using smart, nonprofit-led fundraising technology, which is why Double the Donation’s 360MatchPro is a perfect match with Funraise.”

By allowing users to embed Double the Donation’s advanced search tool across their website pages and giving forms, as well as encouraging the use of automated email marketing, 360MatchPro helps organizations to enlighten their donors about matching gift opportunities. The biggest hurdle to building matching gift revenue is the lack of awareness about these programs among donors.

“Funraise is such a great company to work with, and we are very happy to provide their customers with our advanced matching gift tools,” said Adam Weinger, President of Double the Donation. “With automated follow-up, these nonprofits are able to claim some of the $4-7 billion of matching gift revenue that goes unclaimed every year. We truly believe that, in addition to access to our thorough database of companies that offer matching gifts, automating the follow-up process revolutionizes existing matching gift programs.”

With 360MatchPro and Funraise, nonprofit organizations are able to identify match-eligible donors, track the status of those donors’ match requests, and automate the follow-up emails that will drive these matches to completion. The platform also provides actionable insights to help nonprofits shape their matching gift programs moving forward.

This header explains that the integration can be activated in seconds so that you can raise more from matching gifts.

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro is a great way to increase gift matching revenue. Now you can use it alongside the Funraise platform with just one click. Follow along these steps to learn how to get started. 

First, navigate to your Funraise dashboard. Then, select your initials in the top right corner to see the “Settings” option. Once you’re in settings, select the “integrations” option on the left hand menu. Next, you will see several integration icons. Each of these options have three dots on the right side of their respective row. Select the three dots on the right side of the “Double the Donation” row. Select “Edit” and you will see the following menu. 

Double the Donation-Funraise-Integration 1

Funraise customers with an existing 360MatchPro account can enter their API Keys to activate the integration.

You can toggle the green switch off and on to activate the integration. If you already have a 360MatchPro account, simply enter your Double the Donation credentials to get started. If you do not have an account, don’t sweat it. Select the “Create an Account ” option to automatically create a 360MatchPro account. Then you can access your credentials and input your public and private API keys onto this page. 

You have the power to add 360MatchPro to your donation forms individually, giving you the ability to choose where this functionality will appear. Once you select your forms, you will see the streamlined search tool on your donation pages. 

This image shows the Funraise donation page with the option to enter an employer for company matching programs.

The Funraise gift matching form will now have a streamlined search tool for company gift matching.

This tool allows donors to search for their employer to see if they are eligible for a gift matching program. The search bar gives company suggestions, making it quick and easy for the donor to enter this information. 

Once the donor completes the form, the 360MatchPro database will automatically check gift matching eligibility. The system will send an email to the donor if they qualify for an increased donation. The email will explain the gift matching guidelines and provide steps to drive the donation to completion. This email is customizable, so your organization can choose its appearance and messaging. 

That’s all it takes to equip your forms with the donation matching power of 360MatchPro!

Looking to learn more? Check out our in-depth integration guide to get started!

This header explains that you can drive more matches to completion with 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro contains valuable features for an efficient and effective fundraising experience. 

Check out some of the 350MatchPro features below:  

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows an increasing line graph along with 360MatchPro gift matching features.

These 360MatchPro features will drive your donations without extra effort!

 

Ready to see it in action?  Check out the 360MatchPro demo page to schedule a personalized demo.


About Funraise: Funraise provides exceptional, innovative, and friendly fundraising technology to save you time and resources. Funraise is the child of nonprofit experience and technological innovation: these two aspects of Funraise are behind all of its developments. Funraise believes in the donors, willing to stand with a movement to see a mission accomplished, and in the organizations, stewarding these gifts and creating impact around the world. To learn more, visit https://www.funraise.org/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

Double the Donation-Soapbox Engage-partnership-feature

Soapbox Engage Selects Double the Donation for Matching Gifts

Atlanta, GA (February 20, 2019) — Double the Donation is excited to announce their latest partnership with Soapbox Engage, a platform created by PICnet and comprised of several online engagement apps for nonprofit organizations and educational institutions.

Soapbox Engage clients can now easily activate Double the Donation’s 360MatchPro within the Donations app. This automatically activates Double the Donation’s matching gift search tool on all of the donation pages within an organization’s Soapbox Engage platform.

Double the Donation-Soapbox Engage-Integration1

“Of course we’re always interested in offering our clients as many ways as possible to increase revenue,” said Ryan Ozimek, Co-Founder and CEO of PICnet. “With all of the client demand for Double the Donation’s matching gift tools, this integration shot to the top of our to-do list. This integration will allow our Soapbox Engage clients to increase revenue without lifting a finger.”

Lack of donor awareness is the biggest hurdle to collecting matching gift revenue, but this integration works to combat that lack of awareness. By embedding a matching gift search tool on every donation page, the organizations ensure that not a single donor misses out on the opportunity to discover matching gifts.

“Every year, $4-7 billion in matching gift revenue is left on the table each year,” said Adam Weinger, President of Double the Donation. “By providing tools like 360MatchPro, we aim to help as many organizations as possible claim their share of that revenue.”

In addition to the streamlined search tool on the Soapbox Engage donation forms, organizations using this integration will also have access to their own 360MatchPro platform. This tool removes the need for an employee dedicated to matching gifts.

360MatchPro provides actionable insights for enhancing an organization’s matching gift efforts, tracks all match-eligible donations, and automates ongoing email outreach to ensure that every matching gift opportunity is pursued.

Looking to learn more? Check out our in-depth integration guide to get started!

double the donation-soapbox engage-integration4

These automated emails provide donors with their company-specific matching gift information. If a donor did not identify their employer, these emails will encourage them to check to see if they are eligible for matching gifts. Each donor is also provided with a button to report back to the organization that they’ve requested a matching gift.

To learn more about Soapbox Engage, check out their entire suite of apps at https://www.soapboxengage.com/apps.

Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.

Double the Donation Announces New Integration with Kindful

Double the Donation is excited to announce a new integration with Kindful, a powerful donor management software for nonprofits.

Kindful clients can now create a direct link between their Kindful account and 360MatchPro, Double the Donation’s most robust matching gift tool. Every donation will flow from the Kindful CRM into 360MatchPro, where they’ll be logged, tagged and tracked.

Lack of donor awareness is the biggest hurdle to collecting corporate matching gifts. To narrow the gap between donors and matching gift information, 360MatchPro triggers out emails to every donor.

“Kindful customers are changing the world, and are always looking for like-minded partners,” said Jeremy Bolls, Founder and CEO of Kindful. “They wanted access to the best matching gift tools, and I’m happy to report that this new 360MatchPro integration offers access to Double the Donation’s incredible platform as well as their extensive matching gift database. We’ve known the folks at Double the Donation for years and are thrilled to partner with them in the matching gift space.”

 

With 360MatchPro, Kindful users can completely automate their matching gift efforts. This platform automates all matching gift outreach, provides actionable insights into ongoing matching gift efforts, and tracks the status of every potential matching gift.

“With $4-7 billion in matching gift revenue left on the table every year, Double the Donation is committed to helping Kindful clients claim some of that revenue,” said Adam Weinger, President of Double the Donation. “We simplify matching gifts and automate the entire process so that 360MatchPro clients can skip the minutiae and focus on their missions.”

Double the Donation maintains the most comprehensive database of matching gift programs available. It includes over 20,000 entries of parent companies, subsidiaries, and spelling variations to ensure that not a single matching gift opportunity slips through the cracks.This header breaks up the sections, and it explains that the kindful and Double the Donation integration can be activated in seconds.

Activate in Seconds and Start Raising More from Matching Gifts!

Kindful software already helps you know and understand donor behavior. Unfortunately, your donors most likely do not know about their own gift matching programs. 360MatchPro will help drive donor gift matches to completion – and the setup process is quick and easy.

To activate this integration, log on to the 360MatchPro dashboard. Navigate to “Integrations” then select “Sign in with Kindful”.

This image displays the Kindful and 360MatchPro integration page.

Sign in with Kindful to gain access to 360MatchPro.

Once you are in your Kindful portal, create a new webhook, and use your 360MatchPro URL. This will get you all set up, and your donations will now flow through 360MatchPro!

This graphic uses arrows to represent information being passed between Kindful and 360MatchPro.

Donations from Kindful will now be pushed into 360MatchPro!

After your integration is complete, all donations will flow through 360MatchPro to check for gift matching eligibility. Donors will then receive customizable automated messaging with company gift matching information. If a donor uses a company email address during the donation, then they will receive tailored information on their employer’s gift matching program. All other donors will receive an email that instructs them to search for their company and complete a gift matching contribution. To ensure that donors understand the next steps, these emails are illustrated and feature an easy-to-use format.

Looking to learn more? Check out our in-depth integration guide to get started!

This header breaks up the text sections, and it explains that 360MatchPro can help drive more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses technical features to ensure the gift matching process is quick and easy.

This valuable integration will: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the features of 360MatcPro along with graph that represents increasing donations.

360MatchPro identifies gift matches so that you can enjoy increased fundraising without increasing effort.

 

If you would like to see the 360MatchPro and Kindful integration in action, schedule a demo with the Double the Donation team. This session will help you to evaluate gift matching goals while learning more about product functionality. 


About Kindful: Kindful believes that it should be easier to manage your donors.  Kindful provides powerful nonprofit software that helps you organize your data and manage your donors better. With former fundraisers, board members, consultants, and nonprofit employees on their team – working alongside top-notch, veteran talent from the tech world – Kindful is a modern fundraising platform built to help your organization grow. To learn more visit https://kindful.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Rallybound Customers Drive Matching Gifts Integration with Double the Donation

Double the Donation is proud to announce our latest integration with Rallybound, a leading provider of online and mobile fundraising technology. With this integration, Rallybound clients can use 360MatchPro, Double the Donation’s most robust tool, to increase revenue raised in their Rallybound campaigns.

Rallybound customers were eager to utilize 360MatchPro’s incredible automation and Double the Donation’s signature streamlined search tool. Rallybound clients are now able to establish a direct link between their Rallybound accounts and their 360MatchPro platform.

“Rallybound is committed to customer satisfaction, so when our client base requests certain functionality, our ears perk up,” said Joe Magee, COO of Rallybound. “It’s no wonder that our clients wanted to connect their Rallybound and 360MatchPro accounts. 360MatchPro seamlessly integrates into Rallybound donation forms and completely automates the follow-up process for matching gifts.”

All donations made to a Rallybound campaign flow directly into 360MatchPro. Immediately, donor email addresses are scanned for employer information and email follow-up is automatically triggered out to every donor.

“Double the Donation’s tools were built to narrow the gap between donors and matching gift information,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table every year, and we are trying to help nonprofit organizations claim those funds.”

With the new 360MatchPro integration, Rallybound clients can revolutionize their matching gift efforts without lifting a figure. Rather than employ someone to manage matching gifts, this integration does all the heavy-lifting. 360MatchPro provides automated outreach and follow-up, offers actionable insights for enhancing matching gift efforts, and tracks the status of all matching gift opportunities.

This header says that you can activate the integration in seconds and start raising more from matching gifts.

Activate in Seconds and Start Raising More from Matching Gifts!

Rallybound already provides users with valuable tools to elevate their fundraising efforts. The 360MatchPro integration fits seamlessly into that system, and the setup is a breeze. Check out the steps below to harness the gift matching power of 360MatchPro alongside your favorite Rallybound resources.

Establish the connection between 360MatchPro and Rallybound by navigating to your 360MatchPro Integrations tab. This step automatically sets up donation data transfer from Rallybound to 360MatchPro, making sure you never miss out on a matching gift opportunity. Then, add the 360MatchPro company name search tool to your Rallybound donation forms to give donors the opportunity to select their company name during the matching gift process. Between these two easy setup steps, you’re ready to go!

The 360MatchPro integration tab gets you set up in seconds!

Now you can use employer gift matching tools to drive donations for the causes you care about. Your donation form will look the same with the exception of the employer search tool. This feature will allow the donors to quickly enter their employer’s information during the donation process. The search bar generates company suggestions so that the process is quick and efficient.

This image shows the 360MatchPro search tool on the Rallybound donation page.

Donors simply type the name of their employer into the search bar to check gift matching eligibility.

Once a donor selects their employer, the system will assess gift matching eligibility by scanning an automated database. If a donor qualifies for a gift matching program, the system will send an email with company giving guidelines and steps to proceed.

Looking to learn more? Check out our in-depth integration guide to get started!

This header states that you can drive more matching gifts to completion with 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses specialized features to drive gift matching revenue. These resources will help your organization make the most of their fundraising initiatives. 

This software integration is designed to:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks frm companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the abilities of 360MatchPro alongside an increasing graph that is meant to represent increasing donations.

360MatchPro will help you complete gift matches easily and efficiently.

 

Interested in getting started? Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action. 


About Rallybound: Rallybound offers a modern social fundraising platform that is clean, fresh, powerful, and most importantly, easy to use for both event administrators and end users. Clients who join Rallybound consistently see an uptick in activity, including registrations, awareness and funds raised.The Rallybound fundraising platform is built for nonprofits of all sizes, and supports fundraising events of any size, from local walk-a-thons to global fundraising campaigns. To learn more visit: https://rallybound.com/

 

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

 

Double the Donation-Beracha-partnership-feature

Double the Donation Partners with Beracha for Matching Gifts

Atlanta, GA (January 22, 2019) — Double the Donation is excited to announce a new partnership with Beracha, a leading provider of custom technology solutions.

Beracha has integrated 360MatchPro, Double the Donation’s enterprise matching gifts platform, into nSpire, a social donations and donor portal engine. This integration will allow nSpire users to collect every possible corporate matching gift.

With 360MatchPro, nSpire users can present each donor with clear and simple information about their employer’s matching gift guidelines. These guidelines can be found on the donation confirmation page and through an email automatically sent after each donation is made.

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When donations are made using a corporate email address, that company’s matching gift guidelines are presented to the donor automatically. If a personal email is used, the donor will be presented with a matching gift search tool where they can search for their employer.

“When we were looking for a matching gifts partner, 360MatchPro stood out as both the most comprehensive and the easiest platform to use,” said Dana Dunmyer, CEO and President of Beracha. “We want it to be easy for nSpire users to collect as many matching gifts as possible, and we know 360MatchPro will help them do that.”

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Every year, $4-7 billion in matching gift revenue goes unclaimed because donors don’t know that they are eligible to claim it. With 360MatchPro, each donor is automatically emailed and encouraged to check their match-eligibility.

“Our mission is to help as many organizations as possible collect that unclaimed matching gift revenue, and we’re excited to be working with the great team at Beracha,” said Adam Weinger, President of Double the Donation. “nSpire is such a great platform, and we’re proud to offer matching gifts as a new enhancement.”

The 360MatchPro integration provides each user with a 360MatchPro portal. This portal stores every donation, tracks the match-eligibility of each donor and the outreach they are sent, and offers actionable insights that organizations can use to enhance their matching gift efforts.

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Find out more about Beracha at https://beracha.org/.

ACD Direct Chooses Double the Donation for Matching Gifts Solution

Double the Donation, the leading provider of matching gift solutions for nonprofits, radio stations, and educational institutions, is proud to partner with ACD Direct. ACD Direct customers are now able to integrate matching gift functionality directly into their fundraising efforts. 

With this partnership, ACD Direct customers can incorporate matching gifts directly into their call scripts and online donation forms. The integration provides radio stations the tools to easily implement gift matching into their greater fundraising strategy and includes access to Double the Donation’s extensive database of over 20,000 companies, subsidiaries, and spelling variations.

“ACD Direct continually searches for innovative solutions that will improve and maximize our clients’ fundraising efforts,” said Noah Rosales, CEO of ACD Direct, Inc.  “Through our partnership with Double the Donation, we can now offer our clients the opportunity to expand their fundraising strategies through matching gift optimization.”

ACD Direct customers will be able to use 360MatchPro by Double the Donation to completely revolutionize their matching gift efforts. In the 360MatchPro portal, users can see which donations are known to be match-eligible, track the progress of matched donations, and automate outreach to all donors about matching gifts. 

The outreach automation is highly customizable so that every email is branded to match the organization. ACD Direct clients are also able to enter in customized text on the donation form, providing clearer guidance for donors as they move through the giving process. By automatically emailing every donor and providing a simple and clear breakdown of the donor’s employer’s matching gift program, 360MatchPro solves the problem of lack of donor awareness and makes it easier for organizations to collect matching gifts.

“Every year, $4-7 billion in matching gift revenue is left on the table each year,” says Adam Weinger, President of Double the Donation. “We look forward to helping ACD Direct customers claim some of that revenue so their stations can focus on providing quality broadcasting to their communities.”

Lack of donor awareness is the biggest hurdle to collecting matching gifts. 360MatchPro solves this problem by automatically emailing every donor and providing a simple and clear breakdown of the donor’s employer’s matching gift program. 

Thanks to the integration with 360MatchPro, ACD Direct customers will be able to effortlessly drive more matching gifts to completion and increase their overall annual revenue.

Activate in Seconds and Start Raising More from Matching Gifts!

Activate your 360MatchPro account in your ACD Direct platform in no time by entering your public API key. After configuring the search tool header text to your station’s branding, you’ll be ready to start matching gifts!

Donors can use the autocomplete search tool function to easily find their employer and identify if they are eligible for a matching gift right on the donation page! Stations can customize the text that follows that company selection with conditional messaging catered to the organization’s needs. Once the donation is submitted, donors are greeted with actionable next steps to get their donation matched.

ACD Direct custom search field example

Through links embedded on the confirmation page and in follow-up email messaging, 360MatchPro creates a direct pipeline from donors to their matching gift request forms in order to drive more matches to completion. 

360MatchPro can also send customized, automated follow-up emails to match-eligible donors encouraging them to fill out and submit their gift matching form to their company.

Send your donors automated emails to encourage a match!

These emails lead donors directly to their company’s gift matching request form, minimizing the steps a donor has to go through to get their gift matched. It allows stations to keep their focus on essential programs and operations without having to worry about following up on their supporters’ donations.

Looking to learn more? Check out our in-depth integration guide to get started!

Drive More Matching Gifts to Completion with 360MatchPro!

ACD Direct strives to create an environment of strong and positive connections between clients and their donors, and 360MatchPro contributes to that mission by adding corporate philanthropy to that network of connections. 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Interested in improving the giving experience for you and your donors? Request a demo today to get started.


About ACD Direct, Inc.: With over 15 years in the PBS/nonprofit industry, ACD continuously develops and delivers successful, proprietary, end-use products and solutions that align and support our clients’ goals and integrates seamlessly into business processes, platforms and systems. ACD works alongside each client on their most complex and business-critical matters. For more information, contact us at biz@acddirect.com or visit www.acddirect.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Double the Donation-NeonCRM-partnership-feature

Double the Donation Partners with NeonCRM for Matching Gifts

Double the Donation is excited to announce to announce a new partnership with NeonCRM, a cloud-based software suite providing invaluable tools to nonprofit organizations.

NeonCRM can be fully integrated into 360MatchPro, Double the Donation’s most robust matching gifts tool. By simply inputting an organization’s NeonCRM Organization ID and API Key into their 360MatchPro account, donations begin to flow automatically from NeonCRM into 360MatchPro.

“Matching gifts are a huge untapped revenue source. By providing our users with the most effective matching gift tools out there, we are offering them a chance to claim some of that revenue,” said Tim Sarrantonio, Director of Strategic Partnerships at Neon One. “Double the Donation not only offers the most user-friendly tools available, but also the most extensive and comprehensive tools. We are very excited to see what our NeonCRM users do with all the extra revenue.”

360MatchPro provides donors with company-specific matching gift information. This information is presented simply and clearly so that each and every donor understands what they qualify for and how to claim it.

“There is $4-7 billion in matching gift revenue left on the table every year, and our goal is to help as many organizations claim as many of those dollars as possible,” said Adam Weinger, President of Double the Donation. “We are very excited to see that number go down as NeonCRM users begin claiming more and more of that revenue.”

The biggest hurdle to collecting matching gifts is a lack of donor awareness. By automatically following up with donors and encouraging them to check their match-eligibility, 360MatchPro and NeonCRM are narrowing that gap.

This header image signifies a new section. It explains that the 360MatchPro activation only takes seconds.

Activate in Seconds and Start Raising More from Matching Gifts!

Activating 360MatchPro with NeonCRM is a great way to increase donations without increasing your workload. The set up is simple and automated so you can start driving more matching gift request submissions as soon as possible.

To get started, simply enter your NeonCRM Organization ID and your NeonCRM API Key into the “Integrations” tab under “Settings” on your 360MatchPro dashboard. Once you have completed this step, the activation will be complete. All donations and donor information will now flow automatically from your NeonCRM account into your 360MatchPro account.

This image shows the set up page which asks the user to enter their NeonCRM credentials.

Enter your NeonCRM credentials on the 360MatchPro integrations page for an easy activation.

As these donations flow into 360MatchPro, email automation will begin instantly. Each donor will automatically receive a follow-up email encouraging them to check their match-eligibility. Donors will then be able to report the submission of their matching gift request back to the organization.

 

This image shows a graphic arrows that signify 360MatchPro being integrated onto your CRM.

Help donors take advantage of their company’s gift matching programs.

Donation information will be imported from your NeonCRM to 360MatchPro. These insights include the donor’s name, donation amount, email address, phone number and campaign (if applicable).

The 360MatchPro portal will then track insights from this process such as email deliveries and open rates. These insights will help you plan gift matching communication efforts for future outreach initiatives. 

Looking to learn more? Check out our in-depth integration guide to get started!

This header image signifies a new section. It explains that the 360MatchPro integration can help drive more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro features excellent tools for a successful gift matching experience.

This integration will provide more revenue and less work because it can: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the valuable featuresn of 360MatchPro along an increasing line graph, which is meant to signify increasing donation revenue.

This valuable integration will identify matches and drive them to completion so that you can focus your energy on other tasks.

To check out this integration in action, visit the 360MatchPro demo page. This resource will allow you to schedule a personalized session to discuss your organization’s goals, functionality options and more. 


About NeonCRM: Neon provides technology with a purpose to further your mission. Their nonprofit tech solutions help grow communities, inspire audiences, and scale impact. Since 2004, NeonCRM has helped thousands of organizations reach their full potential, raising millions of dollars for great causes along the way. If you are interested in learning more, check out their website at https://www.neoncrm.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

Luminate-Online-Matching-Gift-Integration-Guide

Luminate Online Matching Gift Integration Guide

If you are one of the many Luminate customers looking to equip your website with matching gift functionality, you’ve come to the right place! Integrating 360MatchPro into your Luminate pages will revolutionize your matching gift revenue, and we’re going to tell you all about it.

In this article you will find:

Read on to start raising that matching gift revenue!

The basics of matching gifts

In order to understand exactly how 360MatchPro will revolutionize your matching gift revenue, you’ll first need to know exactly what matching gifts are. Matching gifts is a type of corporate philanthropy program often offered as an employee benefit.

When an employee makes a contribution to their favorite nonprofit or educational institution, sometimes their employer will also make a donation to the same nonprofit. Those donations made by employers are known as matching gifts.

Every company’s specific matching gift guidelines are different, but every program includes a standard set of elements:

  • Minimums and maximums: This refers to the actual dollar amount of the initial donation. The most commonly seen minimum is $25, and most maximums are set between $5,000 and $10,000.
  • Match ratio: The ratio defines how much the company will donate in relation to the original donation. The most commonly used match ratio, of course, is 1:1, which means that the company donates the exact same amount as the employee.
  • Employee status: Sometimes, the minimums and maximums or match ratio changes based on the employee’s level of employment. For example, a full-time employee might be eligible for a 1:1 match, while a retired employee is only eligible for .5:1. Or maybe a Senior Vice President has a maximum of $100,000, while a part-time employee is only eligible to match $10,000.
  • Nonprofit eligibility: Some programs specify a more narrow group of nonprofits that they will support. For example, ExxonMobil exclusively matches gifts for educational and cultural nonprofits.
  • Deadlines: There is always a noted deadline, either a specific date (commonly December 31 or April 15) or a timeframe following the original donation (90 days).

Though each company outlines their own eligibility guidelines, the process for claiming matching gifts is always the same:

  1. Employee makes initial donation
  2. Employee submits matching gift request to employer
  3. Employer confirms eligibility of donor, donation amount, and the nonprofit donated to
  4. Nonprofit receives a check!

The most common breakdown in this process occurs at the second step. Unfortunately, a nonprofit can not request a matching gift, the original donor has to do it. Because the donor must do it, making sure that every donor knows about the matching gifts should be a number one priority for every nonprofit and educational institution.

360MatchPro: an overview

Double the Donation’s 360MatchPro is a matching gifts super-platform. 360MatchPro provides automated outreach, actionable insights, and instantaneous donor information capture to drive more matching gifts to completion. This platform almost entirely removes the need for a matching gifts agent within an organization at all.

The 360MatchPro dashboard offers actionable insights into your organization’s matching gift efforts. By presenting the figures of your matching gifts in plain figures as well as on an illustrated graph, it is easy to see where and how your matching gift efforts can be enhanced.

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When using 360MatchPro, you are able to insert Double the Donation’s matching gift search tool straight on to your donation page. Plus, you can use the same embed code to place the search tool on your confirmation page as well as any other pages where you may want to incorporate matching gifts.

Donor employer information is immediately captured through two avenues: self-identification (donor entering their employer in the designated field) and email domain screening. Whenever a donor donates using their corporate email address, that information is stored along with the rest of their information in 360MatchPro.

From there, a donor is automatically sorted into one of the highly customized email streams setup within 360MatchPro. These emails are triggered based on donor eligibility and can be set for any amount of time after their donation is made.

For example, a match-eligible donor will automatically receive an email from the organization they donated to one hour after donating. This email will encourage them to submit their match request forms, with their company-specific forms linked directly. Then it will encourage the donor to report the submission of their matching gift request. This allows the nonprofit to stay on top of their match-eligible donations and the submitted match requests without lifting a finger.

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With 360MatchPro, your organization no longer needs to dedicate time to collecting employment information, sorting through donors searching for match-eligibility, or following up with match-eligible donors. All of that is taken care of instantly and automatically the moment a donation is made.

To learn more about 360MatchPro, check out a demo!

Integrating 360MatchPro into your Luminate Online pages: a step-by-step guide

360MatchPro can be integrated into your Luminate pages. Double the Donation has put together a step-by-step guide (complete with pictures!) to help Luminate users get their matching gift programs in gear!

What we’re going to walk through here is how to get the Double the Donation search tool onto your Luminate donation pages. If you need help creating the Double the Donation element, which will be incorporated onto your page, check out this full technical integration guide.

Step #1: Navigate to the form where you’d like to include a matching gifts field. For this example, we’re going to put it on the donation page.

Step #2: Click on “Design Donor Screens” in the menu on the left side of your screen. Then click “Edit” on the donation form, as illustrated below.

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Step #3: In the editor, look at the column on the top left labeled “Select data elements to include in this form:” and click on the custom element “Double the Donation Company ID.” Then click “Add >”, one of the buttons between the columns, to move this element onto your form. Placement on the form doesn’t matter here, just make sure the element is in the column on the right.

Before moving on, make sure that the box next to “Yes, this field is visible” is unchecked.

Step #4: Add an “HTML Caption” to your form following the same steps you took to add Double the Donation. Then click “Components” and add your Double the Donation widget reusable page. Place this field where you want the streamlined search to appear on your form. We recommend including it somewhere in the billing section.

Note: For step-by-step instructions on setting up your reusable page, check out our full technical integration guide.

See the image below for a walk-through:

Step #5: Save the page and preview it. Make sure that the plugin appears on your form. If it does not, contact support at support@doublethedonation.com.

And that’s all there is to it! Now you’re ready to start raking in that matching gift revenue with 360MatchPro!

Implementation of 360MatchPro

Obviously, the first implementation option is for your organization to follow the steps outlined above (and in our full integration guide) and integrate 360MatchPro into your Luminate pages on your own.

However, for those of us who are not so tech savvy, there is another way. At Double the Donation, we work with several technical consultants who are specifically trained in all things Luminate.

With the help of these tech consultants, your organization won’t need to lift a finger. You can leave it to the experts to get Double the Donation up and running as you sit back and watch the matching gifts roll in.

To learn more about 360Matchpro and how it can revolutionize your matching gift revenue, check out this demo!


Now that you are an expert on matching gifts and 360Matchpro, it’s time to get out there and start claiming some of the $4-7 billion in matching gift revenue that’s left unclaimed every year! Now all that’s left to do is inform every single donor you can about matching gifts and watch the revenue start rolling in.