Peer-to-peer events are great moneymakers. If you use matching gifts, your peer-to-peer event can raise even more funds for your nonprofit. Wondering how you can get your participants involved with a matching gift campaign during your peer-to-peer event? Read on for tips from Qgiv on how to successfully integrate matching gifts into your fundraising event.
Market matching gifts on event pages
One simple way to encourage matching gifts during your peer-to-peer event is to ask for them on your event page. Highlight matching gifts as a strategy that makes donations go further. Many of your supporters may not know what matching gifts are. Devote some space on your page to define matching gifts and explain how participants can apply for a match.
If your nonprofit secured a matching gift pledge from a major donor, your board, or from a foundation offering matching gifts, tell your visitors to take advantage of the match! Most matching gift pledges specify gifts are matched to a specific dollar amount. Don’t leave money on the table. Instead, make sure everyone who visits your event page knows that by making a gift, they’re making twice the impact!
If you use Double the Donation to help donors search for matching gift opportunities, embed the search bar on your event page. Be sure to place it somewhere that encourages your visitors to use it. You may even want the matching gift search to appear on multiple pages. Within Qgiv’s peer-to-peer tools, for instance, you could display the search bar on your main event page, on participant fundraising pages, and on the transaction details page if donors gave without searching for a match before submitting their gift. Qgiv even offers an integration with Double the Donation that embeds the matching search widget on donation forms so donors can easily search for a match during the giving process.
Junior Achievement of Chicago uses the Double the Donation 360MatchPro and Qgiv integration to display a matching gift search on their peer-to-peer donation forms.
Incentivize matching gifts
Encouraging donors to put in extra effort to support your nonprofit sometimes takes a bit of bribery (the harmless and rewarding kind!). Incentivizing your matching gift campaign can encourage more matching gifts. Within your peer-to-peer event, you can offer incentives that provide a handicap to teams if your event is a competition. Or you could offer an exclusive prize to participants who successfully match their gifts. Enticing donors to make matching gifts can be a great strategy to boost the number of matching gifts applied for during your event. The trick is knowing what incentives will motivate your donors.
Event-specific incentives
Special shout outs during the event
An advantage in a competitive peer-to-peer event
A digital badge displayed on their participant fundraising page
Exclusive event merchandise for gift matches
Prizes customized with the nonprofit’s branding and logo
An after party for top donors and donors who made matching gifts
Generalized matching gift incentives
Invitations to future special events (non-fundraisers)
A shout out in your nonprofit’s donor newsletter
Membership in an exclusive giving society
A phone call from the CEO thanking the donor for applying for a gift match
Think about your audience and what would motivate them to make a matched gift. Make the incentive relevant to your event and your supporters.
Make matching gift searches easy
One of the simplest ways to encourage matching gifts for your peer-to-peer event is making the process easy. If your donor has to put in a lot of legwork calling their Human Resources Department, printing out their receipt, and setting up a meeting to verify their donation and request a match, they’re not going to be as likely to apply for the match. Instead, simplify the process as much as possible by making the search for matching gifts easy.
Searching for your company on Double the Donation’s platform is a quick and easy way for employees to find their employer and get the details on applying for a match. Embedding their search tool on your event page makes that process even easier.
Donors can find their employer and then start the matching gift application directly after making their donation. Making a matching gift search the last step in the event donation process can help increase the odds your donors will search for their company and go through the steps of applying for the match.
Recruit fundraisers from companies with matching gifts programs
If you want matching gifts to be a focal point of your peer-to-peer event, it helps to recruit participants whose companies have a gift matching program. Because you can’t guarantee each participant works for an eligible company when they register, recruit local companies that offer gift matches and encourage their employees to participate. If you’re unsure which companies to approach, search for their matching gift programs on the Double the Donation platform.
Instead of hoping that your participants will work for companies with a corporate philanthropy department, pit local companies against one another for your peer-to-peer event. This strategy can be tricky to execute but has the potential to pay off. Set up meetings with each company to discuss partnering together for your event. Explain the format of the event and, most importantly, how participation will benefit the companies involved.
Once you’ve managed to get several companies on board, finish planning your event and open registration and donations. Encourage employees from each company to donate and apply for gift matches through their company’s matching gift program. Honor the company that raises the most money with a top fundraising company award!
To further incentivize giving, ask your CEO if they’d be willing to take part in an activity like a pie in the face if their employees raise the most money for the event. Marketing the event as an opportunity to slightly embarrass your boss for charity can garner more employee participation.
City Year Philadelphia did a great job of marketing their Pie for Progress campaign.
Plan for this with the CEO rather than surprise them with it. You’ll want to make sure whoever “wins” is okay with the incentive their employees are working toward.
Conclusion
You can make peer-to-peer event donations go further by incorporating a matching gift campaign. Just make sure your campaign is highly visible and easy for participants. Further increase the odds of participants matching gifts by incentivizing gift matches with prizes and recruiting participants from companies with matching gift programs. Above all, following matching gift best practices to make the most of your matching gifts program.
This post was contributed by Shay Lessman at Qgiv. Shay is a writer and editor with a passion for helping nonprofit organizations succeed. He has experience in fundraising communications and has written several successful grants. He is also a proud pet parent of two very naughty dogs. When he’s not working at Qgiv, he can usually be found writing poetry, playing games, or listening to podcasts.
A.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released a pledge page integration with Double the Donation. Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.
This duo previously had a donation form integration, but this new enhancement has allowed nonprofits to harness matching gift power for both donation forms and pledge pages. The seamless, built-in integration with Double the Donation ensures that no matching gift opportunity for a peer-to-peer fundraiser falls through the cracks in either the U.S. or Canada.
“The Double the Donation and donation form integration showed us the expansive fundraising power of matching gifts,” said Assadour Kirijian, CEO & Executive Creative Director of A.K.A. New Media, Inc. “We know that this success will extend into our pledge pages. That is why we’re proud to expand our Double the Donation partnership to include peer-to-peer fundraising campaigns.”
With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.
“The Double the Donation pledge page integration will be groundbreaking for peer-to-peer fundraisers,” said Adam Weinger, President of Double the Donation. “We’re able to automate the matching gift process so that nonprofits can increase matching gifts without any extra time or effort, making it the easiest and most effective way to double or even triple matching gift revenue.”
The Double the Donation integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form or pledge page integrated with Double the Donation are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation can be easily activated with the raisin platform to begin your gift-matching experience. Users can now add this powerful gift-matching tool to both their standard donation forms and their pledge pages to maximize gift-matching revenue. There is no additional cost to include this feature on both forms, so whether you are in the standard donation space or P2P, you can be sure to capitalize on this valuable feature.
If you already have a Double the Donation account, simply enter your API keys within raisin to activate the integration. If you would like to create a new Double the Donation account, contact your raisin account manager to obtain these API key credentials.
For your pledge or multi-pledge module, you can navigate to “Sponsorship Levels,” where you will see the Double the Donation – Double the Donation option. You can check the box here that enables corporate gift matching to harness all of the matching benefits for your raisin pledge pages.
The activation process is simple and streamlined!
It’s that simple! The Double the Donation integration will now appear on your pledge forms. Donors can search for their company’s name, and then receive a message like this one:
Matching opportunities are displayed strategically on raisin donation forms integrated with Double the Donation .
Double the Donation then uses automated identification tools to collect matching gift eligibility and drive matches to completion – resulting in more contributions for your organization.
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation has many valuable features to make sure you are getting the most out of gift matching contributions.
This valuable integration will:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
We recommend checking out this process in action. Visit the Double the Donation Personalized Demo Page to schedule a discussion. These sessions are tailored to your organization’s needs, and they demonstrate the ease and effectiveness of integrating Double the Donation with raisin.
About Raisin: The raisin platform makes online fundraising easy. Make use of powerful mobile forward fundraising, state-of-the-art integrations, a user-friendly interface, and intuitive setup to raise more quickly and simply. Raisin launched in 2006, and it continues its ongoing commitment to excellence in innovation and an ongoing pursuit to continually be more mobile, more open and more social. To learn more about the Raisin platform, check out their website at https://www.akaraisin.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more, visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2020/10/Donation-raisin-integration-feature-1.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-10-06 16:06:532025-03-05 15:23:52A.K.A. New Media raisin Adds Double the Donation to Peer-to-Peer Fundraisers for Greater Gift Matching Opportunities
Double the Donation and Donately are very excited to announce their technical integration partnership! This duo has come together to bring nonprofits and religious organizations the robust power of 360MatchPro, the industry leading matching gift software. The 360MatchPro tool works with your Donately platform to identify more matching gift opportunities then drive them to completion. This partnership will help target the 18 million individuals who are eligible for matching gift benefits.
“After seeing the 360MatchPro functionality, we understand why it is the industry leading matching gift software,” said Bryan Shanaver, CEO and Cofounder at Donately. “ It fits in perfectly with our Donately standards, meaning it increases revenue, improves donor experience and simplifies the gift matching process. Deciding to integrate with 360MatchPro seemed like a no-brainer.”
360MatchPro identifies match-eligible donors during the Donately donation process using streamlined search tools. Then, you can customize this tool to automate outreach, which educates your donors while providing them with a direct link to their matching gift submission form. This makes it incredibly easy to inform and target the 78% of match-eligible donors who are completely unaware of their matching gift programs.
“We love the innovative Donately platform for its simple and streamlined tools, so we are very excited to offer matching gift opportunities to their clients,” said Adam Weinger, President of Double the Donation. “Through this partnership, we can automate the matching gift process, which will help organizations take advantage of the billions and billions of dollars offered in matching gift revenue. This process is easy and effective so that organizations can spend even more time focusing on the causes they care about.”
The Donately and 360MatchPro integration works to close the donor awareness gap that causes nonprofits to miss out on their matching gift potential. Through education and automation, you can save time while potentially doubling or even tripling your matching gift revenue.
Activate in Seconds and Start Raising More from Matching Gifts!
360MatchPro and Donately fit together seamlessly. To integrate these two programs, simply log in to your Donately account and navigate to the “Integrations” section. Then, access the “Native Integrations” tab and enter your 360MatchPro credentials. That’s all there is to it!
Enter your credentials to activate the integration!
Once you have the integration all set up, your donation form will be equipped with the 360MatchPro search bar. This tool allows donors to easily type in the name of their employer while filling out the donation form. Then, the360MatchPro tool will scan an extensive database of matching gift programs to see if the donor is match eligible. If they are, they can access a direct link to their matching gift form right on the confirmation page.
Identify match-eligible donors during the donation process!
After the donation process, you can configure your 360MatchPro account to send automated yet personalized messages to your donors, making it easier than ever to educate them about matching gift requests and drive their gift matches to completion!
Drive More Matching Gifts to Completion with 360MatchPro!
360MatchPro uses specialized functionality to fuel your fundraising initiatives! It can:
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Drive matching gift revenue with 360MatchPro!
Ready to get started? Schedule a personalized demo to learn more about how gift matching can drive revenue for your organization.
About Donately: Donately was started in 2013 with the mission to create the simplest online donation solution around. Their platform was designed to be simple but is able to scale infinitely, meaning they offer unlimited fundraising pages and customizable donation forms to a large range of organizations. Donately’s system even allows for quick and easy connections to web apps, such as Salesforce, MailChimp and more. To learn more, visit: https://donately.com
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-Donately-feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-09-29 13:14:302022-06-20 07:55:35Donately Selects Double the Donation as Exclusive Matching Gift Software Provider
One of the best feelings in fundraising is opening the email that says a Bright Funds corporate partner has sent you a matching gift.
You know it’s a good day when your donors have taken the extra step to get their gift matched by their employer. It means those donors care so much about your organization’s mission that they get their employer involved, too!
But how do you know that every donor who feels this way actually takes the next step to submit their matching gift request? The reality: They don’t.
Double the Donation can help you get more matching gifts from Bright Funds partners.
Here at Double the Donation, we tackle the root of the problem: The donor awareness gap.
360MatchPro by Double the Donation helps
Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
It’s no wonder thousands of nonprofits partner with Double the Donation to raise their matching gift revenue.
Ready to boost your corporate matching gift revenue?
Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits, is excited to announce the integration of its corporate matching gift solution with GivingFuel, a fundraising platform dedicated to ease-of-use, affordability, and nearly unlimited options for nonprofit organizations.
“GivingFuel is dedicated to providing affordable, easy-to-use software with powerful fundraising tools, and Double the Donation fits our mission perfectly,” says Justin Zoradi, President of GivingFuel. “Teaming up with Double the Donation allows us to create opportunities for nonprofits to raise more funds without putting in more effort, and that’s what we’re about.”
Double the Donation enables nonprofits to take advantage of the underutilized matching gift space by providing their donors with an opportunity to search their company name, find their eligibility, and get their gift matched by their employer. The automated search tool maps donors’ entries to their employer and the Double the Donation plugin provides a direct pipeline to the appropriate company gift matching request form. The entire process is automated, freeing up organizations’ time so they can dedicate their efforts to furthering their own missions and causes.
“Over 26 million individuals work for companies that have matching gift programs. But organizations see very little revenue from matching gifts because of how few of those 26 million individuals actually know about matching gift programs or how to take advantage of them,” says Adam Weinger, President at Double the Donation. “Closing the awareness gap allows nonprofits to receive all that revenue companies already set aside for them.”
GivingFuel has enhanced both functionality and customer experience by substituting the previous solution by Amply with Double the Donation. With the new integrated solution, Double the Donation and GivingFuel can double or even triple the value of donations made to nonprofits.
Activate in Seconds and Start Raising More from Matching Gifts!
Activating the Double the Donation tool within your GivingFuel forms is simple and quick, so you can get up and running with matching gifts in no time. Adding Double the Donation functionality is as easy as selecting employer matching, entering your public API key, and choosing the location of your search tool. After that, you’re up and running with corporate gift matching–no complicated IT work required.
Enter your public API key from your Double the Donation account to link to your GivingFuel donation forms.
Once the Double the Donation tool is live on your GivingFuel forms, donors will be able to search their company name and find their matching gift eligibility using the autocomplete search tool. Double the Donation found that a third of donors who are encouraged by the possibility of a match are more likely to donate a higher dollar amount–that’s why the Double the Donation and GivingFuel integration follow up that eligibility discovery with a direct pipeline to donors’ company matching gift request forms from the confirmation page. Minimizing the steps a donor has to take to get their gift matched maximizes the probability of that match moving to completion!
Donors can find their company name with ease using the Double the Donation autocomplete search tool on GivingFuel donation pages.
GivingFuel and Double the Donation work together to make gift matching feel as natural as making an initial donation, allowing nonprofits to take advantage of the $4-7 billion dollars left on the table in matching gift revenue each year.
Drive Donations to Completion with Double the Donation!
Corporate philanthropy can have an incredible impact on nonprofits, if those nonprofits are provided with effective and easy-to-use tools. By making the switch from Amply to Double the Donation, GivingFuel has made it possible for your nonprofit to see that impact with Double the Donation’s powerful gift matching marketing tools.
GivingFuel offers a simple, centralized, and secure way for your nonprofit to drive donations, and the Double the Donation plugin follows suit with endless features designed to take the stress out of gift matching marketing.
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Don’t wait on the opportunity to double your fundraising revenue with corporate gift matching—request a demo today to get started.
About GivingFuel: One of the world’s simplest and most affordable donation platform, GivingFuel helps people and organizations fundraise to change the world. GivingFuel offers the ability to create beautiful donation pages plus tools like peer-to-peer, event registration, online ticketing, text-to-give, and donor management. Visit givingfuel.com for more.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://doublethedonation.com/get-a-demo/.
https://doublethedonation.com/wp-content/uploads/2022/06/Double-the-Donation-GivingFuel-feature.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-09-17 15:45:472025-02-25 18:23:48GivingFuel Switches to Double the Donation as Matching Gift Software Provider
Firefly Partners is thrilled to announce its partnership with Double the Donation, the leading provider of matching gift software for nonprofits and educational institutions.
Double the Donation’s powerful gift matching tool integrates with 1000+ software platforms to allow nonprofits to harness its gift matching power. With Firefly Partners’ exceptional technological tools and design strategies, these implementations can stretch even further. Firefly Partners is able to insert the Double the Donation streamlined search tool directly onto donation forms and confirmation pages of select fundraising platforms to capture donor employer information and drive gift matches to completion. This results in extra contributions at no additional cost to donors.
This partnership can help nonprofits take advantage of the estimated $4 to $7 billion in matching gifts that go unclaimed each year.
“Nonprofits can greatly increase their revenue through gift matching, and Double the Donation provides the best tools to do that,” said Jen Frazier, Founder and President of Firefly Partners. “These organizations do valuable work, and they deserve to take full advantage of the programs designed for them – and with Double the Donation, they can.”
Double the Donation efficiently identifies match-eligible donors during the donation process. Then, the software educates donors and provides easy methods to complete gift matching requests. This automated process gives nonprofits more time to focus on their mission instead of chasing company gift matches.
“Our gift matching tool is designed to grow nonprofit revenue in a simple and efficient way,” said Adam Weinger, President of Double the Donation. “Firefly Partners can implement this software so that more organizations will take advantage of the billions of dollars offered in matching gifts each year.”
This integration can address the lack of donor awareness that prevents gift matching completion. Once Firefly Partners implements the Double the Donation tool onto an organization’s donation forms, their gift matching revenue is expected to double or even triple.
Activate in Seconds and Start Raising More from Matching Gifts!
Double the Donation integrates seamlessly with a variety of platforms to increase gift matching revenue. Firefly Partners makes that setup process quick and easy. Simply contact Double the Donation to acquire an account. Then, Firefly Partners can help you set up your Double the Donation account with any number of tools already in your fundraising suite, such as Engaging Networks, EveryAction, and more.
When integrated into your online donation forms, Double the Donation makes it quick and easy to identify where donors work and drive their matches to completion. A streamlined, auto-complete employer name search field gathers company matching gift eligibility on your donation page, while post-transaction messaging delivers the right matching gift forms to the right donors at the right time to increase your conversion rate.
Double the Donation users can also work with Firefly Partners to embed the Double the Donation matching gift program search tool on their website so that donors have even more opportunities to access their gift matching dollars.
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation does the fundraising work so that you don’t have to. This tool helps your organization:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to check it out? Schedule a personalized demo to learn how Double the Donation can help your specific organization drive donations through company gift matching.
About Firefly Partners: Firefly Partners is a women-owned digital marketing agency delivering tailored solutions that help progressive nonprofits achieve their goals. They specialize in digital strategy and support, website design and development, email and fundraising campaigns, fundraising and CRM tool selection and upkeep, and analytics and optimization to tackle today’s biggest social challenges. To learn more, visit: https://fireflypartners.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit: https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2022/06/Firefly-Partners-Integration-Announcement-Image.png290775Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-09-01 12:14:362025-02-25 17:32:39Firefly Partners Pairs with Double the Donation for Matching Gift Integrations
https://doublethedonation.com/wp-content/uploads/2022/06/Matching-gift-complete-guide-for-chapters-and-affiliates.png400600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-08-26 15:55:172022-06-20 07:55:33Download Matching Gifts: A Complete Guide for Affiliates and Chapters
Custom Donations and Double the Donation are thrilled to announce a new technical integration partnership. Through this unification, Custom Donation users can grow their gift matching revenue with Double the Donation, the leading provider of matching gift solutions to nonprofits and educational institutions.
Alongside Custom Donations donation tools, Double the Donation automates the gift matching process and drives matching submissions to completion. The joint solution will help nonprofits take advantage of the $4-7 billion in matching gifts that go unclaimed each year.
“Double the Donation is an impressive gift matching tool that greatly simplifies the process,” said Michael Smith, Founder and CEO of Custom Donations. “Through their extensive gift matching research, Double the Donation is able to connect donors to their matching gift programs and help them to complete matching requests. At Custom Donations, we pride ourselves in creating easy software systems to increase revenue, and we are so excited to give our clients the opportunity to use the best gift matching software on the market.”
Double the Donation identifies gift matching opportunities directly from the donation form. Then, using automated outreach, it educates donors and provides them with easy methods to submit a matching gift request. This results in substantially higher matching gift revenue without unnecessary work for the organization or donor.
“Custom Donations provides impressive fundraising tools for their clients, and we are very happy to add gift matching to their list of features,” said Adam Weinger, President of Double the Donation. “Through our automated software system, organizations can expect to magnify gift matching revenue without chasing down matching gift requests. This will certainly help organizations take advantage of the billions of dollars in matching gifts that are missed out on every year.”
Activate in Seconds and Start Raising More From Matching Gifts!
Double the Donation works alongside Custom Donations to take your gift matching revenue to the next level. Follow along with these steps to learn about the simple setup process.
First, log on to your Custom Donations platform. Then, navigate to your “Account” page and scroll to the “Integrations” heading. Once you select “Double the Donation”, you can enter your account credentials.
Then, toggle on the gift matching feature on your individual donation forms and voila! That is all that it takes to take advantage of employer gift matching!
Once this integration is enabled, you will see a search bar appear on your donation forms. This search bar is simple and streamlined, so it will not distract from the donor giving process.
Donors can then search for their employer to discover their own gift matching program. As the user types, a drop down menu will appear giving company suggestions, making it unlikely that the donor will enter a misspelled or incorrect employer name.
The tool will send customizable emails to notify donors of their match-eligible status. These messages can be configured to contain important matching gift guidelines and direct links to matching gift submission pages.
This process is automated so you can save time while growing gift matching revenue, making this integration a match made in fundraising heaven.
Drive More Matching Gifts to Completion with Double the Donation!
Double the Donation uses powerful tools to fuels your fundraising strategies.
With this solution you can:
Identify more matching gift revenue opportunities: Double the Donation enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities Double the Donation discovers and shares with donors, the more matching gift requests your donors will successfully submit.
Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let Double the Donation automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that Double the Donation can handle the rest.
Ready to learn more or get started? Schedule a personalized demo to see how Double the Donation can fit your organization’s needs and drive donations through company gift matching.
About Custom Donations: Build customized forms that embed directly and securely into your website so that you can accept directed giving, recurring gifts, allow donors to cover your fees and launch new forms with ease. This platform turns giving into a seamless, branded experience so that you can welcome ongoing donations with a swift and secure giving system that is completely tailored to the needs of your organization. This can all come from within your own website, so that you can retain donors without third party interference. To learn more, visit: https://www.customdonations.com/
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/
https://doublethedonation.com/wp-content/uploads/2020/08/Custom-Donations-Double-the-Donation-Feature.png5801550Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-08-26 15:36:152025-02-27 18:48:11Custom Donations Selects Double the Donation as Matching Gifts Software Provider
Matching gifts are hard enough for grassroots and other small organizations to handle, but when you throw in a complex structure that includes several chapters, it becomes immensely more sophisticated—unless you consolidate the process!
In short, consolidating matching gifts involves all chapters or affiliates following a central strategy for securing and handling these funds. While full consolidation may not be feasible for all organizations, the more you can systematize the process, the better!
Here at Double the Donation, we’ve worked with thousands of nonprofits and have seen all different types of organizational structures. We’re familiar with the pros and cons of each when it comes to defining matching gift procedures and understand that it’s tough to find a perfect solution for every organization. Based on this experience and the conversations we’ve had, we strongly believe in centralizing matching gifts.
In this article, we’ll discuss the step-by-step process for standardization, the benefits of doing so, and common pain points (with actionable solutions!) many organizations that follow this model face. When leveraged correctly, these tips have the power to transform your fundraising strategy organization-wide.
Make the most of the information shared here to reflect on your organization’s performance and enhance your strategies. In no time, you’ll be well on your way to creating a foolproof and standardized strategy, sparking team-wide engagement, and securing more matching gifts.
Knowing where to start can be difficult—especially if you’re brand new to the limitless world of matching gifts. Before you can create an end-to-end solution customized to your nonprofit, you need to know exactly where you currently stand. That is, how does the process currently look for your nonprofit? Is it based on one common solution, or have you left each chapter to its own devices?
Determining how your matching gift strategy is currently structured and how you’d like it to be structured early on is the key first step.
Let’s take a look at 3 common approaches (plus an approach that combines elements of each), some considerations for each, and next steps to successfully implement an effective approach:
Considerations
Next Steps
Fully Centralized
Robustness of National Office
A more consistent donor experience
Easier to create buy-in across the organization
Better visibility and reporting
Challenging for local staff to assist donors when they reach out
Local chapters lose visibility unless reporting is done well
Identify ownership.
Determine the model that best fits your organization.
Evaluate current processes and tools.
Create a process and timeline for transitioning.
Communicate changes and create staff buy-in.
Continue to improve the donor experience and drive matching gift revenue.
Centralized by Region
Continuity and coordination of Regional Offices
A more consistent donor experience
Easier to create buy-in across the organization
Better visibility and reporting
Challenging for local staff to assist donors when they reach out
Local chapters lose visibility unless reporting is done well
Fully Independent by Chapters
Staff is able to best accommodate individual requests or situations from staff members
Difficult to create a consistent donor experience across the organization
Difficult to create reporting that can be helpful for the whole organization
Ability to provide reporting for individual chapters only
Difficult to evaluate matching gifts as an organization
What works for one organization might not work for another. Choose an approach that suits your unique needs. It’s important to note that not every organization has a clear-cut approach. To create a strategy that’s tailored to your team’s needs, you might choose to take elements of each and blend them instead.
No matter your decision, your primary goal should be consolidation. Whether that’s on a national level or on a regional level largely depends on your organization’s needs. However, the more defined and centralized your process is, the less room there is for error and confusion.
Streamline the process across the board, and you’ll be well on your way to gaining organization-wide approval.
Step 2: Develop an Action Plan.
Here comes the most time-intensive part: creating an all-inclusive solution that works across the board, from your largest chapters to the smallest ones.
Headquarters should align the process for affiliates. However, this may lead to some resistance if chapters feel as if they have no say in the matter. So that each affiliate feels as though its voice is heard, assemble a team of affiliate representatives and national representatives. Then, hold a video or phone conference to discuss an organization-wide process.
If you expect anyone to jump on board, you’ll need to plan it from end-to-end. Any gaps could lead to skepticism and doubt in the soundness of your proposed plan. Walk through each of the following questions so that you can create a solution that works across all chapters:
Questions to Ask
Next Steps
Understanding Current Processes
Who is responsible for growing matching gift revenue at your organization? Is it an individual from headquarters, a combined team of individuals across the organization, or individuals at the affiliate level?
How will you grow your matching gift revenue as part of the standardization process?
What does your current matching gift process look like? Are there any examples you can follow internally?
What does a great matching gift donor persona look like for your organization?
Having a designated staff member who owns matching gifts increases the amount that staff members know about matching gifts, allowing you to quickly gain approval and secure matching gifts in a timely manner.
Create a matching gift process and follow that process to completion.
Look at your current matching gift process and find the drop off for matches so that you can improve those issues.
Identify your top and ideal matching gift companies, and work towards creating a donor base of employees who work at those businesses.
Putting a Team in Place
How many staff members will you need for matching gifts? Does this include part-time employees, full-time employees, seasonal employees, or a combination?
Who will handle the transition and management of portals?
Who will answer donor questions for matching gifts? Will this be centralized or at the chapter level? Will your donor support team be involved in any way?
Find out the volume of matching gifts you have, and base your team on the volume.
Pick one team to maintain and handle all portals. Then, have every chapter/affiliate send all portal information to the designated team.
Decide what best works for your team. Having a centralized support team ensures the process that’s been laid out will not vary.
Optimizing the Lifecycle
Who will handle the verification process for matches?
What will the transition process look like?
The verification process should be handled by one team—ideally the support team.
Centralize your matching gift process. Having one location handle all things matching gifts ensures the process is consistently driven to completion.
Operational Processes
What will be the organization-wide revenue goal? If you’re unsure of how much you’re currently raising through matching gifts, your first goal should be to capture that data so you can accurately measure your matching gift growth.
What about individual chapters’ revenue goals? Are the chapter goals set by nationals or each chapter?
What does a great matching gift donor persona look like for your organization?
Similarly, what does a great matching gift company look like for your organization?
Find out the total amount raised in matching gifts for the previous year and improve from there.
Find out your organization’s process for revenue goals, whether that’s chapter-based or at the national level.
Set goals for what percentage of matching gifts your organization would like to obtain.
Once you’ve solidified the plan from end to end, lay it out in front of your affiliates. The more information you provide them, the better. This makes for a wider chance that each chapter will adopt the new processes.
Step 3: Continue the Conversation.
Each of your chapters or affiliates has successfully adopted the new procedures. Wonderful!
The conversation doesn’t have to stop just because you’ve fixed the process, though.In fact, once you’ve standardized the process, that’s when you can facilitate strategic conversations about matching gifts. From here, you can grow your strategy to new heights and focus it more on your mission!
To maintain an open line of communication, meet with your team of representatives on a regular basis. Keep the table open for discussion by welcoming new ideas. Initiate an effective conversation by coming prepared with potential topic ideas, including:
Reviewing and improving the donor journey
Optimizing portals and portal management
Creating consistent training for staff and fundraisers
From here, determine how you can quicken the process and maximize efficiency. As you learn what works best, you can refine your strategies and streamline the process even further. Whatever you do, don’t stop discussing matching gifts.
Common Barriers Affiliates Face and Solutions
While each chapter or affiliate may have its own set of unique challenges, there are several common pain points that most encounter. Instead of going in blindly, take time to read up on them now, so you can face them with confidence as they arise.
Problem: Inconsistent Donor Experience
Arguably, the most significant barrier affiliates face is an inconsistent donor experience across the entire organization.
From varying donation forms to different corporate giving vendors to a lack of internal matching gift support, the donor experience can vary widely from chapter to chapter and across the organization as a whole. Overall, this creates a fractured donor experience across the nonprofit.
What it all boils down to is that if donors have a difficult time submitting their donations (and therefore their matches), then they may not donate or submit matches in the future—or even finish submitting their initial contribution in the first place.
Primary Solution: Ensure Identification and Follow-Up.
With centralized matching gift procedures, you’ll need to ensure that individual chapters and affiliates are following through with proper identification and follow-up communications. Set clear guidelines. Then, employ the use of software to streamline the process and make sure no opportunities are missed. The right software will automatically identify match-eligible individuals and conduct the necessary follow-up.
From here, you’ll also want to designate an employee (or even a team) to handle all donor-related matching gift questions. Ensure your staff is well-versed on matching gifts prior to sending them out in the field so that your efforts don’t go to waste. Matching gift knowledge enables staff to facilitate conversations with donors and to create deeper, long-lasting relationships with them.
Secondary Solution: Improve Back-End Processes.
Regardless of how proficient you may be in matching gifts, software can aid your team and streamline the process further. With features like automated match identification via email domain screening, no match-eligible donor will get swept under the rug. It can do the legwork for you by guiding donors through the process and minimizing confusability.
By making sure that the back-end process is taken care of, donors won’t get frustrated, making it substantially easier to drive their matches to completion and keep them around.
Problem: Infrastructure Limitations
While infrastructure works to expand your mission and reach new audiences, it can put limitations on matching gift standardization. Chances are, there hasn’t been anyone who’s taken ownership of outlining the struggles your organization faces. Ultimately, not tightening up your strategy allows things to fall through the cracks.
On that same note, organizations often see a lot of turnover in the markets. Staffing changes are inevitable. However, this can be a major hindrance to consolidation and matching gifts as a whole.
Solution: Align the Process for Affiliates.
Start by appointing someone to keep your organization on track from a compliance standpoint. Do you have an affiliate who has a great process for matching gifts?If so, bring them to the table and help them share their knowledge across your organization.
Once an owner is selected, chapters or affiliates may need leadership to define the process for them. You can choose to follow the affiliate’s process or create a more holistic approach across the organization. In any case, designate specific individuals to head the process at each chapter, and outline the role from end-to-end.
Specifically, you’ll need to define each candidate’s responsibilities and give them the resources they need to complete the job. For instance, you may consider creating templates for common questions donors may ask. This way, you can ensure they’re properly trained and well-prepared. Ultimately, this gives each chapter a matching gift professional instead of requiring every single team member to master the process.
On the staff turnover front, you’ll need to ensure ownership is crystal clear in order to combat it. In the event those who are trained leave the organization, you’ll need to have a set plan in place. When staff members do leave, make sure they create comprehensive instructions and information for their successor. It’s important to have a clear process for where login information should be stored and to ensure outstanding donor communication gets completed.
Problem: Getting Everyone on Board
All too often, a nonprofit’s national headquarters struggles to get the entire team on board with any organization-wide solutions. With matching gifts in particular, headquarters usually faces a lack of focus among staff members.
Team members also must balance competing priorities, making it difficult to determine where matching gifts fall. Worst of all, organizations often face staff members who have a lack of motivation to learn based on how seemingly difficult matching gifts may seem from a beginner’s perspective.
However, if you want to secure every last matching gift dollar possible, you need everyone on board to the fullest extent.
Solution: Frame Standardization in a Positive Light.
Culture flows from the top to the bottom. To inculcate a healthy culture of matching gifts, it’s imperative that the top management complies. If the top management is on the same page, it’ll make it easier to execute the solution organization-wide. The idea of consolidation can be sold to top management by highlighting its key benefits. To strengthen your pitch, show how the returns on efforts outweigh the investment.
Then, when proposing the resolution to chapters and affiliates, do the same by covering chapter-specific benefits. Harp on the positives so you can spark motivation. For starters, instead of telling them they’re losing access to portals, frame it so that chapters see they’ll save hours of work (so long as it’s handled at the national level). Do the legwork for them, so they’ll be much more likely to comply.
Benefits of Matching Gift Standardization
While we’ve touched on the benefits of matching gift consolidation, let’s look at them more in-depth. If you’re struggling to get buy-in from each chapter, you can leverage these benefits to create a case for support and convey the true impact of standardization!
Increased Revenue from Matching Gifts
Matching gifts in and of themselves are wonderful revenue sources. But what if you could boost these funds even further?
Consolidation can lead to a bump in revenue as more consistent processes are put in place. Instead of leaving chapters to their own devices, organization-wide strategies ensure that no opportunities are missed. For instance, matching identification and screening becomes easier with consistent data. You’ll more easily identify top donors and companies as well as outstanding matches. With streamlined processes, your staff may have additional time to follow up on these matches to help drive them to completion.
Plus, streamlining the process enables chapters to set aspirational goals beyond what they could’ve originally imagined. Defining goals sparks motivation and gives affiliates something to work toward. Then, when matching gifts start to hit their revenue line, that’s when affiliates and chapters truly get excited and start promoting them, boosting revenue even further! Once you have that enthusiasm, help staff determine the best ways to promote matching gifts to continue to create a consistent donor experience.
In short, the quicker the process is and the more matches you identify, the more revenue each chapter can secure!
Improved Donor Engagement
With your understanding of corporate philanthropy, you likely recognize that matching gifts are a great donor engagement tool. After all, these programs can potentially double (sometimes even triple) the gifts your donors are already making without making them reach back into their wallets.
Some chapters may focus on matching gifts, while others may be more focused on different revenue streams. Rocky, inconsistent processes from chapter to chapter can interrupt the donor experience, though.
Defining and consolidating the back-end processes at headquarters enables you to avoid this altogether. For one, the donor experience is more consistent across the board, as previously touched on. By designating an individual or a team per organization to handle all matching-gift-related inquiries, donors will have a central resource for all their questions.
You can also create follow-up processes to drive additional matches to completion. Ultimately, this helps donors to complete the process with minimal hassle and enables your organization to form much more meaningful relationships with them.
Financial Tracking
Financial tracking and reconciliation across an entire organization are challenging without a standardized process. By centralizing all the financial work at headquarters, you ensure data is consistent and much easier to handle. Walk through these questions to solidify your financial tracking methods:
Questions to Ask
Considerations
Bookkeeping
How will you handle anonymous matches?
How will you record offline donations from third party vendors?
Will anonymous donation matches be allocated to a chapter or a national bucket?
Are payroll donations and matches from the company being placed into your system?
Crediting
Do you have a separate line item for matching gifts, or are matches included in budgets for other areas?
Will you credit matches for fundraising credit? If so, when will you credit donors?
How should reallocations occur?
Where should funds be disbursed (affiliates or nationals)?
How will matches impact bookkeeping and fundraising goals?
Are you able to credit matches for fundraising credit? Will you trust and verify, or will you trust exclusively to extend credit?
Does reallocation of matching funds work for your organization? If so, where in the matching gift process does this happen?
Will having a centralized matching gift process help with reallocation, or will it create additional work? Consider how matches are recorded.
Financial Goal
Do affiliates have matching gift goals?
Do individual staff have matching gift goals?
What is your matching gift revenue increased year over year?
How will setting a matching gift goal affect affiliates?
What benefit will come from staff trying to meet individual goals? Are there pitfalls to creating individual matching gift goals?
Has there been an increase in matching gifts? If so, what contributed to that increase? Consider your reporting abilities and any gaps.
Regardless of your approach, consolidating the financial tracking process enables you to go above and beyond your revenue goals, which makes it a crucial point to leverage when creating buy-in.
Concluding Thoughts
There’s no magical formula for matching gifts, but consolidation in addition to other best practices certainly has something to do with it. Without smart processes in place, we often find it difficult to move beyond day-to-day operations and start executing long-term solutions. However, having the proper organization in place can mean the difference between being a nonprofit that thrives with matching gifts and one that simply survives.
Remember, success is defined by your ability to learn from past mistakes, grow, and move forward with bulletproof strategies. Start by analyzing your current situation and defining a plan for where you’d like to be. Then, by keeping the conversation going, you can consolidate the process further, focus on tying in your mission, and maximize matching gifts throughout your entire organization—no matter how many chapters you have.
Overall, standardization is truly a culture change. It requires complete buy-in and a general passion for matching gifts. These suggestions serve as a great start for accomplishing this. They’re an opportunity to see where your matching gift process is—and more importantly—where it could be if leaders use these insights to their advantage when consolidating the process.
We hope that you’ll take these insightful suggestions with you and attempt to incorporate them into your strategies. By doing so, you’ll streamline and simplify the process for both chapters and donors, which will ultimately lead to stronger support and a boost in matching gifts overall. Best of luck!
About Double the Donation
At Double the Donation, our mission is to help nonprofits increase fundraising from corporate giving programs. Our services make receiving matching gifts and volunteer grants quick and easy. By partnering with our expert team, nonprofit organizations can focus on what’s truly important: serving their core missions—whether that’s education, community enrichment, scientific research, or charitable giving.
Regardless of your mission, our team of professionals and our robust matching gift platform will help you consolidate and streamline the process from start to finish.
Author: Adam Weinger
Adam Weinger is one of the leading experts on corporate giving programs.
He’s the president of Double the Donation, a company that helps organizations raise more money from employee matching gift and volunteer grant programs. The company partners with nonprofits of all shapes and sizes, including arts and cultural organizations, hospitals, educational institutions, and community-based organizations.
https://doublethedonation.com/wp-content/uploads/2022/06/Matching-Gifts-for-Affiliates-and-Chapters-Feature.jpg5401440Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2020-08-12 13:30:062024-02-26 19:55:09Matching Gifts: A Complete Guide for Affiliates and Chapters
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