360MatchPro by Double the Donation now integrates with Ellucian CRM Advance.

360MatchPro by Double the Donation Joins the Ellucian Partner Community with Ethos Connectivity

Double the Donation is proud to join Ellucian, the leading provider of software and services built to power higher education, in partnership to offer a new technical integration. 360MatchPro by Double the Donation is the industry-leading matching gift automation tool for nonprofits and educational institutions. Through this integration, university clients are able to access valuable matching gift and employer information directly from their CRM Advance account.

“When searching for a partner in the matching gift space, we knew that we needed an experienced company focused on technical innovation,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “Double the Donation brings a wealth of experience and a forward-thinking technological approach from the greater philanthropy world to our advancement solutions.”

When connected to CRM Advance, 360MatchPro automatically scans gift records for matching gift eligibility. The system then delivers the correct employer matching gift forms and instructions to each donor, following up appropriately to drive matches to completion. Donors’ employer matching gift data then flows from those follow ups back into CRM Advance, allowing university clients to monitor their matching gifts strategy from a single platform. 

“Time-saving automation is the key to the value of this joint solution,” said Adam Weinger, President of Double the Donation. “360MatchPro shoulders the burden of research, outreach, and reporting that our clients were doing manually. That leaves time for advanced reporting and targeting manual communications to top matching gift opportunities.”

The integration connects Ellucian CRM Advance and 360MatchPro by Double the Donation in a 2-way data sync. This seamless integration consolidates donor data and makes increasing fundraising revenue a quick and painless process for higher education institutions.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

Thanks to Ellucian Ethos integration, this powerful automation can be activated in minutes. Just enter your Ellucian API key in the 360MatchPro dashboard, map your 2-way sync to the appropriate fields, and start matching gifts!

Ellucian CRM Advance API Key activation screen example

Once institutions are set up and ready to go, they can track match-eligible donors’ data and drive matches to completion as well as keep an eye out for trends—and they don’t ever have to leave their CRM Advance platform to see matching gift insights. If organizations use customer experience webpages with CRM Advance, the 360MatchPro search field and plugin can easily be placed in those pages as well.

Example Matching Gift Policy Screen for Ellucian Integration

Since 360MatchPro handles the matching gift identification and follow-up automatically, gift officers and advancement offices can dedicate their valuable time to top opportunities instead of manual outreach.

This header breaks up the sections and it explains that 360MatchPro drives more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

Corporate matching gifts are an underutilized source of fundraising for institutions of higher education. Although 15-19 million individuals in the United States are eligible for matching gift programs, $4-7 billion in matching gift revenue goes unclaimed each year. The joint solution of 360MatchPro and CRM Advance addresses this gap in client potential to turn match eligibility into matched donations.

      • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
      • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
      • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.This image shows valuable features of 360MatchPro. It also uses a line graph to represent increasing donations for your organization.

Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://360matchpro.com/demo-request/


About Ellucian: Ellucian is one of the world’s leading provider of software and services that power the essential work of colleges and universities. More than 2,500 institutions in nearly 50 countries rely on Ellucian to enhance operations and enrich the student experience for over 18 million students. Learn more at www.ellucian.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Double the Donation Announces Matching Gifts Integration with OneCause Peer-to-Peer Fundraising Platform

OneCause Announces Double the Donation Matching Gifts Integration with Peer-to-Peer Fundraising Platform

Double the Donation is proud to bring OneCause, a leader in mobile and social fundraising, into the 360MatchPro partnership ecosystem with an integration to the OneCause Peer-to-Peer Fundraising solution.

“We’re excited to partner with Double the Donation and provide our nonprofit customers a new way to raise additional funds with their peer-to-peer fundraising campaigns,” said Dan Gross, Senior Director of Partnerships for OneCause. “Together we’re committed to improving the giving experience for donors with a more seamless way to increase their impact with a corporate matching gift.”

With the combined power of the integration, nonprofits can activate and manage their matching gift efforts with ease without even leaving the OneCause Peer-to-Peer Fundraising platform.

“An essential feature of the new OneCause integration is the match forecast,” said Adam Weinger, President of Double the Donation. “With this integration, donors see the highlights of their match expectancy before they donate, which encourages them to take advantage of the matching gift process. Then, 360MatchPro delivers their forms and instructions right to their inbox.”

The OneCause and 360MatchPro integration already has traction with users of both Double the Donation and OneCause’s services. Susan G. Komen Greater New York City has implemented the 360MatchPro integration for Komen Greater NYC Race for the Cure, which launched in early 2019.

“We’re longtime 360MatchPro users, and when we made the move to OneCause Peer-to-Peer, we knew that 360MatchPro was the missing piece,” said Glen Peck, Senior Director of Digital Communications at Susan G. Komen Greater New York City. “We loved how fast the integration process was, and we were kept in the loop along the way.”

The 360MatchPro and OneCause integration tackles the most substantial obstacle standing between nonprofits and their potential matching gift revenue: donor awareness. Even though 15-19 million individuals in the United States are eligible employee matching gifts, $4-7 billion in matching gift revenue goes unclaimed annually.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

The activation process is quick and easy thanks to the native integration of 360MatchPro into the OneCause platform. All a nonprofit organization has to do after acquiring a 360MatchPro account is to plug in their API keys into the designated field of the OneCause platform and they are ready to go!

Just plug in your API keys to get started

Activation is easy with simple API key plugin.

After this step, donors will be able to easily find if they are match eligible through the autocomplete search field powered by Double the Donation. A match-eligible donor making a contribution through the integrated 360MatchPro-OneCause Peer-to-Peer Fundraising form will know before they even check out whether their gift is eligible to be matched. 

Search for your employer name with ease using 360MatchPro

Lead donors to their employer’s matching gift program.

360MatchPro’s signature streamlined employer search field prompts the donor to search for their company’s name, then automatically calculates and presents their match expectancy. The 360MatchPro tool makes gift matching a one-stop-shop for the donor, streamlining the matching gift process and raising the nonprofit’s probability of receiving a match!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

OneCause is dedicated to helping their nonprofits explore creative ways to raise funds through peer-to-peer events, auctioning initiatives, and more! The 360MatchPro integration now expands the OneCause digital fundraising mission to include corporate gift matching, with features including: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

    360MatchPro provides value to your nonprofit with corporate gift matching marketing!

    Increase value of donations with 360MatchPro!

Interested in increasing your fundraising revenue in exciting, creative ways that engage your donors without asking them to reach back into their own wallets? Request a demo today to get started with corporate gift matching through OneCause and 360MatchPro by Double the Donation.


About OneCause: OneCause is a powerful fundraising solution that delivers innovative, easy-to-use software for auctions, peer-to-peer, text2give, events, payments, and more. Learn more at www.onecause.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Double the Donation is proud to announce a new strategic partnership with Arreva, trusted leader in fully integrated online fundraising and donor relationship management software.

Arreva clients may now activate matching gift functionality directly from Arreva’s fundraising software and include a streamlined matching gift search tool with the click of a button through 360MatchPro by Double the Donation, a robust, fully-automated matching gifts platform.

“We’re thrilled to bring yet another incredibly valuable integration to our clients through our fully integrated online fundraising and donor relationship management software,” said David Blyer, CEO of Arreva.

Susan Packard Orr, chairman of Arreva adds “Arreva is dedicated to our clients’ success by helping them optimize their fundraising through best-in-class technology and fundraising best practices. With 360MatchPro, Arreva clients now have a powerful new tool to increase average donation size and volume without asking more from donors. The streamlined integrated donor experience helps nonprofit organizations run successful matching gift programs with much less effort and greater results.”

Donors giving through the Arreva online fundraising form, integrated with 360MatchPro, will be automatically screened for matching gift eligibility and their transaction and employer information will be recorded in the Arreva platform. 

“Lack of donor awareness is the number one reason for the $4-7 billion in matching gift revenue left on the table every year,” said Adam Weinger, President of Double the Donation. “We are delighted to be working with Arreva and their many clients. Our strategic partnership with Arreva and integration of 360MatchPro with their fundraising platform closes the donor awareness gap for organizations, allowing them to significantly increase their matching gift revenue using Arreva’s robust software.”

The streamlined, frictionless integration between Arreva and 360MatchPro ensures that donors take advantage of the matching gift programs for which they’re eligible, helping nonprofit organizations maximize their fundraising opportunities.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More in Matching Gifts!

Activating your 360MatchPro account within your organization’s Arreva platform is quick and easy. With the new native integration, all you have to do is enter in your public and private API keys to activate and get started. 

enter your API keys to activate

Once the 360MatchPro tool is active on your donation and confirmation pages, donors can easily search their employer’s name using the 360MatchPro autocomplete search function. Encouraged by the possibility of a match, donors are likely to increase their donation amount! 

donors can search their employer name

The easy search function prompt on both the donation page and confirmation page allows donors to go straight from your organization’s confirmation page to their company matching gift application form, streamlining the donor’s journey to doubling their donation!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive Matches to Completion with 360MatchPro!

Arreva and Double the Donation are now able to help nonprofits further their mission by making the gift matching process an easy and streamlined experience for both the donor and the nonprofits they support. The 360MatchPro tool helps organizations identify match-eligible donors, lead donors to their employer’s donation pages, and drive matches to completion to help donors double or even triple their contribution. 

360MatchPro integration-360MP provides value to your nonprofit

Arreva aims to help their clients optimize their fundraising efforts in creative ways that allow the nonprofit to focus helping their communities instead of worrying about finding the funds to do so.  The 360MatchPro integration helps Arreva accomplish that mission with features like the following:

      • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
      • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
      • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Request a demo today to get started with improving the giving experience for you and your donors. 


About Arreva: Arreva is a trusted advisor and market leader of fundraising and donor relationship management software. ExceedFurther, Arreva’s All-in-One, Cloud-based, Integrated Solution, is helping thousands of nonprofits worldwide further their mission, transform fundraising, and cultivate relationships with donors and constituents. Visit www.arreva.com for more.

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Check out how you can make your website more accessible!

8 Ways to Make Your Nonprofit Website More Accessible

This post was contributed by Elevation and written by Lauren Uhl.

Today in the United States, all those with disabilities are entitled to equal access in public facilities. This means building ramps and elevators, accommodating bathrooms with handicapped stalls, sectioning off one/two parking spots in the front, and more. Think of the internet and your website this same way: you have to intentionally consider those with disabilities when creating and maintaining your website. Such actions should not be considered laborious favor: they are, in fact, legally required. Those who proactively consider accessibility measures on their website will allow all types of users to partake in their online experience, whilst avoiding potential lawsuits. Check out these 8 ways to make your website more accessible. 

Download this information in a handy infographic here

What is Website Accessibility?

Let’s backup a little bit: what is website accessibility all about? Similar to accessibility in the real world, website accessibility is designed to accommodate diverse users on the internet. This includes those with auditory, visual, neurological, physical, and speech special needs, as well as those with old age and slow internet. Nonprofit website designers must consider ways their color layouts, text content, and overall structure can reach these diverse populations. 

Accompany color indicated text with additional indicating text/images

We use color indications in many places around the world: with stoplights, warning signs, and more. While it may feel natural to change content colors based on connotations (i.e. red means stop/important, green means good/safe…) those maintaining and designing websites should keep colorblind, visually impaired, and epileptic populations in mind. Of course, you can change the text color for meaning, but that should not be the only indication of meaning. This means (for example) marking important content in red AND accompanying it with additional text that reinforces the text’s importance. 

Use appropriate contrast on text and images

It’s also important to color contrast on your website. According to Web Accessibility In Mind, texts and images should maintain a contrast ratio of 4:5. While larger text requires a contrast of at least 3:1, smaller text, images, and logotypes, in general, are exempt from such requirement. You can check your color contrast here for more information.

Use a minimum font size of 16

The bread and butter of your nonprofit website is (most likely) the text content. Therefore, it’s absolutely essential that the text is accessible. 

The first and probably easiest fix is making all text a minimum size of 16. Of course, you can make the text bigger, but any smaller may result in a legal issue.  

Add closed captions and/or transcripts for videos 

Next, ensure that all videos have closed captions and a manuscript to accompany it. That way, those with hearing impairments/faulty computers can still access information shared in the video. 

Use Alt-text on all images 

Check that images have a descriptive blurb, or alt-text. While every content management system is slightly different, they all should have a way to add alt-text to your images. 

Allow flexible navigation time-limits 

While seamless navigation is already a strong priority for user experience, it also helps those in underdeveloped areas and those with faulty service access the website contents. 

Website designers should allow users flexible time limits. Some websites force users to log back into the website after a given time period: such improves security, but it also can hurt those with slow internet. Be sure to add flexibility into time-sensitive areas in your website so you can maintain some level of security while also accommodating users with slower service. Whether you add warning messages on time limits or some other indicating method, this will improve both user experience and accessibility in developing areas. 

Allow full website navigation via keyboard actions

The website should be completed navigable through keyboard actions. That way, users without a computer mouse can still be able to jump around the website. Elevation Web uses the wordpress plugin from userway.org

Add concise text for error messages

Finally, when coding error messages, be sure to make them concise. Simply displaying an icon (i.e. red exclamation point) may mean “warning” to someone from western cultures, however, such may confuse other demographics. If you want to include some image/icon with a warning message, be sure to accompany it with a concise explanation for the error. 

Software Help in Accessibility 

To be safe, website maintenance staff should assess the website’s accessibility bimonthly or more. Below are some helpful resources for accessibility assessments:

  1. Google Lighthouse
  2. Userway.org
  3. WordPress accessibility tools and alt text finder identifies 

This post was contributed by Lauren Uhl at Elevation.

Lauren Uhl is a copywriter at Elevation, a full-service nonprofit web design agency. Lauren earned her B.A. in English Literature, Secondary Education, and Philosophy from Gonzaga University and is currently studying for her M.Ed. at the University of Portland. Lauren believes writing can change the world: that’s why she teaches middle-schoolers Language Arts and History through a social justice lens. More than anything, she hopes that she can find the right words when people need it the most.

4 Reasons Why Your Nonprofit Should Emphasize Retention

When it comes to a nonprofit’s donor base, some may typically think that acquiring new donors should be the most important goal they have. The reasons for this make sense on the surface level: nonprofits want to obtain more donors in order to raise more money.

But it’s actually not that simple. While obtaining new donors is, of course, a goal that every nonprofit should have, it shouldn’t always be the emphasis. In fact, retaining donors can bring about much more profitable fundraising campaigns and success. If you’re looking for fundraising tips, especially about donor retention, you’ve come to the right place.

So, what are the reasons that donor retention should be emphasized? We’ll cover the following topics:

  1. Donor acquisition versus donor retention
  2. Benefits of higher retention rates
  3. Benefits of having donor information
  4. Awareness and engagement

Focusing on donor retention can help your nonprofit reach its fundraising goals and fuel its mission. Without having this focus, your rate of return on outreach can actually be much lower.

Are you ready to take a closer look at the reasons you should focus on donor retention? Let’s get started!

1. Donor acquisition is more costly than retention.

Believe it or not, but it’s actually more difficult and costly to acquire new donors than it is to keep the ones you already have. Think about all the money you’ve put into outreach and prospect research, and what your return on investment ends up being after you’re finished. Now think about how that time could be better spent on cultivating the donors you already have relationships with.

For these reasons, focusing on donor retention can save your organization money and effort over time. Let’s look at this more closely:

  • Contact information. You already have existing donors’ contact information in your nonprofit CRM (constituent relationship manager), so reaching out to these supporters will be easier.
  • Connections. Past donors already have a connection to your nonprofit’s mission, so you can use this foundation to develop even more meaningful relationships with your donors. Reaching out to them regularly and encouraging them to get involved will more likely lead to successful asks.
  • Costs. It does cost more to acquire new donors. In fact, the cost of acquiring new donors can be 50-100% more than the dollars given by them. It can even be several years before nonprofits break even on dollars raised versus dollars spent on donor outreach.

As a result of the above, investing the same amount of money spent on new donors with existing donors instead can bring in a higher rate of return, as it will cost less to work toward retaining existing donors. Building on your connections with these donors will help build stronger relationships with them as well.

If you’re looking for the right CRM solution that can help you steward your existing donors, check out this list.

2. Higher retention rates lead to better fundraising totals.

It’s clear that retaining donors should be high on your nonprofit’s priority list. But it might not be as evident that higher retention rates can also lead to better fundraising.

How does this happen?

  • Larger donations. Building long-term relationships with donors leads these individuals to give large donations down the line that can help your organization the most. In fact, most major gifts are made after 5 years of an individual giving to an organization.
  • Lifetime value. Lifetime value is the total amount given over a donor’s lifetime. The lifetime value of an individual donor can add up to be thousands of dollars, and that doesn’t even take into account the hundreds or thousands of volunteer hours, in-kind donations, or other contributions they’ve made.

If you’re not sure where to start with building these donor relationships, you may consider hiring a fundraising consultant. Aly Sterling offers some great tips on hiring a consultant who can help you build stronger donor relationships and create strategies to raise more as a result.

3. Fundraisers will have access to the necessary data.

As we mentioned earlier, you already have your existing donors’ information in your nonprofit CRM. This is a great launching point to build relationships with your current donor pool. If you have their information in your CRM, your fundraisers will have access to what they need to raise even more.

For example, donor information can help your nonprofit:

  • Manage each donor journey. If you emphasize donor retention over donor recruitment and make your engagement strategies even better, you’ll ensure that each donor has a higher lifetime value.
  • Focus on individuals who are likelier to donate. Offering a personalized experience to the individuals who are already part of your nonprofit’s community will keep them connected and more likely to continue donating in the future.
  • Personalize outreach. Using your platform to personalize outreach to your current donor base (e.g., mail merge tools in your CRM) will help ensure that your donors have a good experience interacting with your nonprofit and feel valued as individual donors.
  • Contact donors at the most impactful time. Tracking previous outreach will help your nonprofit reach out to donors at the most impactful times when they are most likely to contribute.
  • Determine if the donors are eligible for matching gifts. You can use your donor information in your CRM to determine whether donors are eligible for matching gifts through their employers (typically based off of their work email address). Double the Donation offers some helpful insight into corporate matching gift programs and how they can help maximize your fundraising potential.

On the topic of matching gifts, nonprofits can actually use these to improve their donor retention. From sending a matching gift appeal immediately after a donation is made, to letting donors know when the matching gift is made, all of this serves to improve your relationship with your donors and increase the chances of them supporting you in the future.

Having the necessary donor information at your nonprofit’s fingertips can help build your fundraising potential. Personalized outreach and having the right focus on the right people will ensure that you work toward achieving your mission.

4. You can build awareness and engagement around your nonprofit.

One of the most impactful reasons to emphasize donor retention is the awareness and engagement you can build around your nonprofit by doing so. Both awareness and engagement are important because they help spread the word about your nonprofit and its mission, and also give you a chance to listen to your constituents.

Here are some key ways you can build on awareness and engagement:

  • Word-of-mouth promotion. Donors you have long-term relationships with are more likely to talk about your organization with their friends, family, and coworkers. Focusing on retention also helps cultivate donors who will give your nonprofit free word-of-mouth promotion.
  • Volunteerism. A donor that continues to contribute to your nonprofit is more likely to volunteer at one of your events, serve on your board of directors, and further promote your cause. Volunteering can also lead to your nonprofit receiving volunteer grants. Volunteer grants are given to nonprofits by companies based on the number of hours their employees volunteer at the nonprofit.
  • Feedback. You can also get helpful feedback from recurring donors as a result of your evolving relationship with them. A donor can offer suggestions or advice on how to improve your outreach, stewardship, and more. Actively listening to their suggestions will also help you gain their trust, and the cycle will continue.
  • Peer-to-peer fundraising. Using a fundraising platform that includes peer-to-peer fundraising as a part of its core services, like CharityEngine, will help further engage your donors and get them directly involved in your campaigns. Peer-to-peer fundraising directly calls on nonprofit supporters to fundraise on the nonprofit’s behalf, so taking part in this will make your donors feel valued and important to your cause.

When you actively include your existing supporters in your plans to fundraise, listen to them, and give them a great experience, you’ll be able to bring more attention to your cause. This is especially effective during campaigns, when you can incorporate peer-to-peer fundraising, and in times when you need feedback or advice.


Your nonprofit should emphasize retention because the payout, in the end, can be much more valuable than if you focus that same energy on acquiring new donors. That’s not to say acquiring new donors isn’t important. It certainly is and should be a focus of your organization to some extent. However, having an even stronger focus on retention can bring in more donors as a result of word-of-mouth promotion and other methods.

By including your current donors in your nonprofit’s fundraising efforts and cultivating your relationships with them over time, this can lead to major gifts and even stronger ties between you and them. Redirect your time and energy to donor retention, and you’ll be on your way to fundraising even more!

This guest post was contributed by CharityEngine.

Author: Leigh Kessler – VP, Marketing & Communications

Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1’s “Best Week Ever”, CNN’s “Showbiz Tonight”, Discovery Channel & Sirius Radio.​ He has overseen and informed research and branding strategies for some of the most well known brands in America.

Double the Donation is Salsa Labs’ Choice for Matching Gift Solution

Double the Donation is thrilled to have been chosen as the matching gift software provider for Salsa Labs, a technology company that provides powerful fundraising, advocacy, and marketing engagement software to nonprofit organizations all over the world.

This integration will allow Salsa customers to activate matching gift functionality with the click of a button. 360MatchPro, Double the Donation’s most robust matching gift tool, is a fully-automated matching gifts platform.

“We are very excited to offer Salsa customers all of the incredible features included with 360MatchPro,” said Donna Myers, CEO of Salsa Labs. “It is our mission to ensure that every organization using Salsa Labs is raising as much money as possible. This integration is easy to activate and immediately starts optimizing an organization’s matching gift efforts.” 

Salsa Engage users are now able to include Double the Donation’s streamlined matching gift search tool as a field on their donation forms. As donors search for their company name in that field, their transaction record is updated in 360MatchPro.

“We have built these tools to help nonprofits increase matching gift revenue while simultaneously relieving the organization of the effort it takes to run a matching gift program,” said Adam Weinger, President of Double the Donation. “We are so excited to have the opportunity to work with Salsa’s many clients to do just that.”

360MatchPro easily integrates into the Salsa Engage platform and allows nonprofits to begin their gift matching journey in a matter of minutes, doubling or even tripling their fundraising revenue with corporate gift matching.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

The Salsa and 360MatchPro integration makes it easy to activate the 360MatchPro tool into your donation forms. You can activate in seconds and be on your way to matching gifts in just a few steps! 

just enter your api keys to activate your integration

Easily activate your integration using API key plugin.

Enter your API keys from your 360MatchPro account into the Salsa Labs platform to get activated. And voila! Your Double the Donation integration should be complete. Go to your donation pages and verify Double the Donation’s matching gift plugin is activated.

Donors will now be able to type in their company name and determine if their employer offers a matching gift program. The 360MatchPro autocomplete search function allows donors to find their employers quickly and get the gift matching process going to maximize the possibility of driving matches to completion.

search company name in the 360MatchPro tool to match gifts

Map donors to their company with the autocomplete search tool.

360MatchPro does everything from collecting employment information from donors, reaching out to those donors about matching gifts, and following up with the donor afterward to ensure that not a single matching donation falls through the cracks.

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro! 

Salsa marries nonprofit CRM capabilities with rich constituent profiles, leading marketing automation, and online fundraising platforms to give you the tools you need for effective supporter engagement. 

The 360MatchPro integration takes things one step further by providing your nonprofit organization with features designed to help you stay focused on driving donations and increasing your revenue. Some of these features are listed below: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
Gift matching made easy

Drive more matches to completion with 360MatchPro!

Salsa and 360MatchPro work together to identify match eligible donors and assist them in doubling their donation to your organization with corporate gift matching. That means you’ll see a drastic increase in revenue without having to put in drastic effort! Your organization can focus on carrying out your mission with the confidence that Salsa and 360MatchPro are focused on optimizing donor relationships and boosting your fundraising efforts. Want to see the integration in action? Request a demo today. 


About Salsa Labs: Salsa is the world’s first supporter engagement platform. By unifying online supporter engagement and constituent relationship management software in one integrated toolkit, nonprofits have all the online and offline tools they need to engage communities, raise funds, rally supporters, and change the world. To learn more about the Salsa Engage platform, visit www.salsalabs.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

 

Double the Donation-Funraise-matching gifts integration-feature

Double the Donation is Proud to Announce Matching Gift Integration with Funraise

Double the Donation is proud to announce our latest integration with Funraise, a leading provider of innovative fundraising technology. 360MatchPro is debuting on the Funraise platform as the preferred matching gifts solution for Funraise customers.

360MatchPro is readily available for all of Funraise’s current and future customers to provide easy-to-use, fully-automated corporate matching gift capabilities. Once a Funraise customer has a 360MatchPro account, they are able to turn on the matching gift functionality directly within the Funraise platform, or they can create an account right then and there.

“We’re thrilled to be working with Double the Donation on behalf of Funraise’s customers,” said Justin Wheeler, Funraise CEO & Co-founder. “Their 360MatchPro product doesn’t just save our clients time and effort—this integration also increases donation revenue while ditching donor frustration during the donation process. It’s Funraise’s mission to do away with the nonprofit struggle using smart, nonprofit-led fundraising technology, which is why Double the Donation’s 360MatchPro is a perfect match with Funraise.”

By allowing users to embed Double the Donation’s advanced search tool across their website pages and giving forms, as well as encouraging the use of automated email marketing, 360MatchPro helps organizations to enlighten their donors about matching gift opportunities. The biggest hurdle to building matching gift revenue is the lack of awareness about these programs among donors.

“Funraise is such a great company to work with, and we are very happy to provide their customers with our advanced matching gift tools,” said Adam Weinger, President of Double the Donation. “With automated follow-up, these nonprofits are able to claim some of the $4-7 billion of matching gift revenue that goes unclaimed every year. We truly believe that, in addition to access to our thorough database of companies that offer matching gifts, automating the follow-up process revolutionizes existing matching gift programs.”

With 360MatchPro and Funraise, nonprofit organizations are able to identify match-eligible donors, track the status of those donors’ match requests, and automate the follow-up emails that will drive these matches to completion. The platform also provides actionable insights to help nonprofits shape their matching gift programs moving forward.

This header explains that the integration can be activated in seconds so that you can raise more from matching gifts.

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro is a great way to increase gift matching revenue. Now you can use it alongside the Funraise platform with just one click. Follow along these steps to learn how to get started. 

First, navigate to your Funraise dashboard. Then, select your initials in the top right corner to see the “Settings” option. Once you’re in settings, select the “integrations” option on the left hand menu. Next, you will see several integration icons. Each of these options have three dots on the right side of their respective row. Select the three dots on the right side of the “Double the Donation” row. Select “Edit” and you will see the following menu. 

Double the Donation-Funraise-Integration 1

Funraise customers with an existing 360MatchPro account can enter their API Keys to activate the integration.

You can toggle the green switch off and on to activate the integration. If you already have a 360MatchPro account, simply enter your Double the Donation credentials to get started. If you do not have an account, don’t sweat it. Select the “Create an Account ” option to automatically create a 360MatchPro account. Then you can access your credentials and input your public and private API keys onto this page. 

You have the power to add 360MatchPro to your donation forms individually, giving you the ability to choose where this functionality will appear. Once you select your forms, you will see the streamlined search tool on your donation pages. 

This image shows the Funraise donation page with the option to enter an employer for company matching programs.

The Funraise gift matching form will now have a streamlined search tool for company gift matching.

This tool allows donors to search for their employer to see if they are eligible for a gift matching program. The search bar gives company suggestions, making it quick and easy for the donor to enter this information. 

Once the donor completes the form, the 360MatchPro database will automatically check gift matching eligibility. The system will send an email to the donor if they qualify for an increased donation. The email will explain the gift matching guidelines and provide steps to drive the donation to completion. This email is customizable, so your organization can choose its appearance and messaging. 

That’s all it takes to equip your forms with the donation matching power of 360MatchPro!

Looking to learn more? Check out our in-depth integration guide to get started!

This header explains that you can drive more matches to completion with 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro contains valuable features for an efficient and effective fundraising experience. 

Check out some of the 350MatchPro features below:  

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows an increasing line graph along with 360MatchPro gift matching features.

These 360MatchPro features will drive your donations without extra effort!

 

Ready to see it in action?  Check out the 360MatchPro demo page to schedule a personalized demo.


About Funraise: Funraise provides exceptional, innovative, and friendly fundraising technology to save you time and resources. Funraise is the child of nonprofit experience and technological innovation: these two aspects of Funraise are behind all of its developments. Funraise believes in the donors, willing to stand with a movement to see a mission accomplished, and in the organizations, stewarding these gifts and creating impact around the world. To learn more, visit https://www.funraise.org/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

Double the Donation-Soapbox Engage-partnership-feature

Soapbox Engage Selects Double the Donation for Matching Gifts

Atlanta, GA (February 20, 2019) — Double the Donation is excited to announce their latest partnership with Soapbox Engage, a platform created by PICnet and comprised of several online engagement apps for nonprofit organizations and educational institutions.

Soapbox Engage clients can now easily activate Double the Donation’s 360MatchPro within the Donations app. This automatically activates Double the Donation’s matching gift search tool on all of the donation pages within an organization’s Soapbox Engage platform.

Double the Donation-Soapbox Engage-Integration1

“Of course we’re always interested in offering our clients as many ways as possible to increase revenue,” said Ryan Ozimek, Co-Founder and CEO of PICnet. “With all of the client demand for Double the Donation’s matching gift tools, this integration shot to the top of our to-do list. This integration will allow our Soapbox Engage clients to increase revenue without lifting a finger.”

Lack of donor awareness is the biggest hurdle to collecting matching gift revenue, but this integration works to combat that lack of awareness. By embedding a matching gift search tool on every donation page, the organizations ensure that not a single donor misses out on the opportunity to discover matching gifts.

“Every year, $4-7 billion in matching gift revenue is left on the table each year,” said Adam Weinger, President of Double the Donation. “By providing tools like 360MatchPro, we aim to help as many organizations as possible claim their share of that revenue.”

In addition to the streamlined search tool on the Soapbox Engage donation forms, organizations using this integration will also have access to their own 360MatchPro platform. This tool removes the need for an employee dedicated to matching gifts.

360MatchPro provides actionable insights for enhancing an organization’s matching gift efforts, tracks all match-eligible donations, and automates ongoing email outreach to ensure that every matching gift opportunity is pursued.

Looking to learn more? Check out our in-depth integration guide to get started!

double the donation-soapbox engage-integration4

These automated emails provide donors with their company-specific matching gift information. If a donor did not identify their employer, these emails will encourage them to check to see if they are eligible for matching gifts. Each donor is also provided with a button to report back to the organization that they’ve requested a matching gift.

To learn more about Soapbox Engage, check out their entire suite of apps at https://www.soapboxengage.com/apps.

Find out more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/.

Double the Donation Announces New Integration with Kindful

Double the Donation is excited to announce a new integration with Kindful, a powerful donor management software for nonprofits.

Kindful clients can now create a direct link between their Kindful account and 360MatchPro, Double the Donation’s most robust matching gift tool. Every donation will flow from the Kindful CRM into 360MatchPro, where they’ll be logged, tagged and tracked.

Lack of donor awareness is the biggest hurdle to collecting corporate matching gifts. To narrow the gap between donors and matching gift information, 360MatchPro triggers out emails to every donor.

“Kindful customers are changing the world, and are always looking for like-minded partners,” said Jeremy Bolls, Founder and CEO of Kindful. “They wanted access to the best matching gift tools, and I’m happy to report that this new 360MatchPro integration offers access to Double the Donation’s incredible platform as well as their extensive matching gift database. We’ve known the folks at Double the Donation for years and are thrilled to partner with them in the matching gift space.”

 

With 360MatchPro, Kindful users can completely automate their matching gift efforts. This platform automates all matching gift outreach, provides actionable insights into ongoing matching gift efforts, and tracks the status of every potential matching gift.

“With $4-7 billion in matching gift revenue left on the table every year, Double the Donation is committed to helping Kindful clients claim some of that revenue,” said Adam Weinger, President of Double the Donation. “We simplify matching gifts and automate the entire process so that 360MatchPro clients can skip the minutiae and focus on their missions.”

Double the Donation maintains the most comprehensive database of matching gift programs available. It includes over 20,000 entries of parent companies, subsidiaries, and spelling variations to ensure that not a single matching gift opportunity slips through the cracks.This header breaks up the sections, and it explains that the kindful and Double the Donation integration can be activated in seconds.

Activate in Seconds and Start Raising More from Matching Gifts!

Kindful software already helps you know and understand donor behavior. Unfortunately, your donors most likely do not know about their own gift matching programs. 360MatchPro will help drive donor gift matches to completion – and the setup process is quick and easy.

To activate this integration, log on to the 360MatchPro dashboard. Navigate to “Integrations” then select “Sign in with Kindful”.

This image displays the Kindful and 360MatchPro integration page.

Sign in with Kindful to gain access to 360MatchPro.

Once you are in your Kindful portal, create a new webhook, and use your 360MatchPro URL. This will get you all set up, and your donations will now flow through 360MatchPro!

This graphic uses arrows to represent information being passed between Kindful and 360MatchPro.

Donations from Kindful will now be pushed into 360MatchPro!

After your integration is complete, all donations will flow through 360MatchPro to check for gift matching eligibility. Donors will then receive customizable automated messaging with company gift matching information. If a donor uses a company email address during the donation, then they will receive tailored information on their employer’s gift matching program. All other donors will receive an email that instructs them to search for their company and complete a gift matching contribution. To ensure that donors understand the next steps, these emails are illustrated and feature an easy-to-use format.

Looking to learn more? Check out our in-depth integration guide to get started!

This header breaks up the text sections, and it explains that 360MatchPro can help drive more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses technical features to ensure the gift matching process is quick and easy.

This valuable integration will: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the features of 360MatcPro along with graph that represents increasing donations.

360MatchPro identifies gift matches so that you can enjoy increased fundraising without increasing effort.

 

If you would like to see the 360MatchPro and Kindful integration in action, schedule a demo with the Double the Donation team. This session will help you to evaluate gift matching goals while learning more about product functionality. 


About Kindful: Kindful believes that it should be easier to manage your donors.  Kindful provides powerful nonprofit software that helps you organize your data and manage your donors better. With former fundraisers, board members, consultants, and nonprofit employees on their team – working alongside top-notch, veteran talent from the tech world – Kindful is a modern fundraising platform built to help your organization grow. To learn more visit https://kindful.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Rallybound Customers Drive Matching Gifts Integration with Double the Donation

Double the Donation is proud to announce our latest integration with Rallybound, a leading provider of online and mobile fundraising technology. With this integration, Rallybound clients can use 360MatchPro, Double the Donation’s most robust tool, to increase revenue raised in their Rallybound campaigns.

Rallybound customers were eager to utilize 360MatchPro’s incredible automation and Double the Donation’s signature streamlined search tool. Rallybound clients are now able to establish a direct link between their Rallybound accounts and their 360MatchPro platform.

“Rallybound is committed to customer satisfaction, so when our client base requests certain functionality, our ears perk up,” said Joe Magee, COO of Rallybound. “It’s no wonder that our clients wanted to connect their Rallybound and 360MatchPro accounts. 360MatchPro seamlessly integrates into Rallybound donation forms and completely automates the follow-up process for matching gifts.”

All donations made to a Rallybound campaign flow directly into 360MatchPro. Immediately, donor email addresses are scanned for employer information and email follow-up is automatically triggered out to every donor.

“Double the Donation’s tools were built to narrow the gap between donors and matching gift information,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table every year, and we are trying to help nonprofit organizations claim those funds.”

With the new 360MatchPro integration, Rallybound clients can revolutionize their matching gift efforts without lifting a figure. Rather than employ someone to manage matching gifts, this integration does all the heavy-lifting. 360MatchPro provides automated outreach and follow-up, offers actionable insights for enhancing matching gift efforts, and tracks the status of all matching gift opportunities.

This header says that you can activate the integration in seconds and start raising more from matching gifts.

Activate in Seconds and Start Raising More from Matching Gifts!

Rallybound already provides users with valuable tools to elevate their fundraising efforts. The 360MatchPro integration fits seamlessly into that system, and the setup is a breeze. Check out the steps below to harness the gift matching power of 360MatchPro alongside your favorite Rallybound resources.

Establish the connection between 360MatchPro and Rallybound by navigating to your 360MatchPro Integrations tab. This step automatically sets up donation data transfer from Rallybound to 360MatchPro, making sure you never miss out on a matching gift opportunity. Then, add the 360MatchPro company name search tool to your Rallybound donation forms to give donors the opportunity to select their company name during the matching gift process. Between these two easy setup steps, you’re ready to go!

The 360MatchPro integration tab gets you set up in seconds!

Now you can use employer gift matching tools to drive donations for the causes you care about. Your donation form will look the same with the exception of the employer search tool. This feature will allow the donors to quickly enter their employer’s information during the donation process. The search bar generates company suggestions so that the process is quick and efficient.

This image shows the 360MatchPro search tool on the Rallybound donation page.

Donors simply type the name of their employer into the search bar to check gift matching eligibility.

Once a donor selects their employer, the system will assess gift matching eligibility by scanning an automated database. If a donor qualifies for a gift matching program, the system will send an email with company giving guidelines and steps to proceed.

Looking to learn more? Check out our in-depth integration guide to get started!

This header states that you can drive more matching gifts to completion with 360MatchPro.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro uses specialized features to drive gift matching revenue. These resources will help your organization make the most of their fundraising initiatives. 

This software integration is designed to:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks frm companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the abilities of 360MatchPro alongside an increasing graph that is meant to represent increasing donations.

360MatchPro will help you complete gift matches easily and efficiently.

 

Interested in getting started? Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action. 


About Rallybound: Rallybound offers a modern social fundraising platform that is clean, fresh, powerful, and most importantly, easy to use for both event administrators and end users. Clients who join Rallybound consistently see an uptick in activity, including registrations, awareness and funds raised.The Rallybound fundraising platform is built for nonprofits of all sizes, and supports fundraising events of any size, from local walk-a-thons to global fundraising campaigns. To learn more visit: https://rallybound.com/

 

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/