This article will explain six unique fundraising ideas that don’t involve selling to upgrade your fundraising strategy.

Top 6 Unique Fundraising Ideas That Don’t Involve Selling

Every year, nonprofits, faith-based groups, and schools need new fundraising ideas. What’s more, it’s crucial to include fundraising ideas that don’t involve selling.

Let’s face it: donors and families don’t like to sell merchandise on your behalf. Yes, they’ll do it—if they have to—to support your cause, but they don’t like it. In fact, many families don’t like selling so much that they’d rather just donate by buying the merchandise themselves. However, they get stuck with items such as chocolates, food, and useless items they don’t want and will likely throw away.

Discovering alternate fundraising ideas that don’t require selling merchandise is vital to your fundraising strategy. Let’s dive into six key fundraising ideas that don’t involve selling!

1) Shoe Drive Fundraiser

The top fundraising idea that doesn’t involve selling is a shoe drive fundraiser! One of the top reasons why it’s the top non-selling fundraising idea is because your community doesn’t have to sell merchandise on your behalf. Plus, they don’t even have to contribute financially.

Also, it’s the most socially responsible fundraiser you can host! When you host a shoe drive fundraiser, all you do is collect gently worn, used and new shoes. In the process, your community will keep shoes from going into landfills, and in turn, you’ll save the environment. Talk about social responsibility!

Once the footwear gets picked up by a well-known shoe drive fundraising company, you receive a check. Simple, right? What happens to the shoes from there is fairly straightforward. They get sent to small business owners in developing countries in need of merchandise to sell so they can escape poverty.

2) eCard Fundraiser

Another incredible no-sell fundraising idea is an eCard fundraiser. Instead of selling a product that ends up unused, donors receive an eCard in exchange for their donation. Then, they can send these eCards to friends and family to brighten their days.

To set up your e-card fundraiser, follow these simple steps:

  1. Find an eCard software provider. For best results, look for a company that regularly works with nonprofits so they can help you transform your eCards into a fundraising tool.
  2. Design your eCards. Unleash your creativity by designing eCards that reflect your nonprofit’s branding. Be sure to write a short message that will explain to recipients the cause the eCard is helping to support.
  3. Sort your eCards. Consider creating different designs for different campaigns or times of year. Organize your eCards into relevant groups to make it easy for donors to choose which ones they’d like to send.
  4. Upload your eCards. All that’s left to do is upload your eCards and start offering them to donors! Add them to your website and online fundraising store. Then, promote the opportunity to current and potential supporters.

For example, you could add an eCard fundraiser to your broader holiday giving campaign. Create holiday-themed eCards that donors can send to friends and family to wish them a happy holiday season. That way, you can earn more for your cause and make the donation experience more meaningful.

To get a glimpse at what a holiday eCard campaign looks like in action, check out UnitingWorld’s Christmas eCard page!This screenshot shows how UnitingWorld implemented a holiday eCard fundraiser.

Another way you can use eCards is by offering tribute donation cards. When a donor makes a donation, give them the option to send a tribute eCard. These types of eCards explain the cause the donor contributed to so they can share your organization’s mission with friends and family. Not only can this help increase donations, but it can also gain you more exposure for your nonprofit.Work with our recommended eCard software provider to leverage eCard fundraisers.

3) Grow-a-Beard Fundraiser

Sure, this grow-a-beard fundraising idea is catered to men, but women can still support them! November is known for the Movember movement, but that doesn’t mean that you can’t ask the men in your community to grow their mustaches and beards for your cause. If they feel connected with your organization, they won’t hesitate to join in.

Also, if your community has a veterans’ group or sports team, you can partner with them. To get started, all you have to do is ask your male supporters to grow their facial hair for a month. As part of the initiative, each participant agrees to help you raise funds. And this is where you can ask women, girls, and boys to join in on the fun!

Your fundraisers have to ask sponsors to support them (and your cause) as they grow their facial hair! Encourage participants to turn to their family and friends for monetary support. By the way, if you get a group of men who work for a business to participate, perhaps it’s something their corporation will also support.

4) Chef Competition Fundraiser

Are you or people you know foodies? Well, an excellent and tasty fundraising idea is a chef competition! Think of it as your own Master Chef competition.

All you have to do is recruit amateur chefs (and even bakers!). Then, find a venue. Start by considering a school cafeteria or the hall of a church in your community. After securing a venue, promote your chef competition and invite people to attend your event. This fundraising idea will be a lot of fun for your community because people will actively participate and vote on which chef or team offers the best dishes.

In exchange for a charitable donation, everyone gets to participate, and the experience will be one that will be memorable for your community and your cause!

5) Film Festival Fundraiser

Many people love movies, so a film festival is a great fundraising idea. Almost everyone has a cell phone on them at all times. Due to technology and social media, people already constantly take pictures and shoot videos. So, take advantage of what people already do and ask them to do it for your cause.

Invite your supporters and other community members to enter their films into your amateur film festival. Select a date on your calendar when you can screen the movies. Also, think about different movie themes that might be of interest to your community. Depending on your community and your budget, screen the films at a local hall or auditorium, and charge attendees an admission fee.

Not only is this a great way to raise money, but it also brings the community together through common interests.

6) Karaoke Fundraiser

Chances are, you have donors and supporters who love to sing. Plus, thanks to constantly evolving technology, you no longer need heavy karaoke equipment. All you need is a good mic, an amplifier and a screen to stream lyrics.

Choose a date on your calendar for this engaging fundraising idea, and see if a local restaurant or bar will partner with you. In exchange for providing you with a venue, you need to effectively market the event and get as many people as possible to attend.

Then, the restaurant or bar will either allow you to charge an admission fee or provide you with 5 to 10 percent of the receipts for the evening. To secure even more donations, you can record the event and ask people to donate so that you can send them the MP3 music file.


Now you have six fundraising ideas to try that are fun, free, and doable! However, no fundraising event is really over until you send out thank-you emails. Not only is it a great way to extend your thanks, but it also gives you a better chance of retaining first-time donors.

A good place to start is with an email list grouped by recurring or first-time donors. This way, you get to personalize the message for each group better. 

Sending a thank you email lets your donors know the value and impact of their contributions. When you build relationships with donors, you help them feel more inclined to continue supporting you, your cause, and other fundraisers you may have in the future.


Kristy Fonterela, the VP Marketing at Funds2Orgs, is the guest author for this post on fundraising ideas that don't involve selling.Author: Kristy Fonterela, VP Marketing, Funds2Orgs. Kristy Fontelera is a creative professional with a background in corporate and nonprofit social media advertising, content creation, and brand strategy. As the VP of Marketing, she works with a suite of global fundraising brands as well as manages national and local social media accounts for clients and entrepreneurs. Kristy enjoys new books, traveling, Fleetwood Mac, and picnics with her pup. Most of all, Kristy is a passionate individual who loves nothing more than to help others make an impact in their market and the world.

Fundraise Up Transitions to 360MatchPro by Double the Donations as Exclusive Matching Gifts Provider

Fundraise Up Transitions to 360MatchPro by Double the Donation as Exclusive Matching Gifts Provider

Fundraise Up is proud to transition its matching gifts integration partnership from Amply to 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions. 

Combined, the two solutions ensure the highest conversion rates and highest return from every donation made. Fundraise Up donation forms are engineered to engage more donors and drive those donations to completion using AI technology and dynamic donor experiences, while 360MatchPro’s powerful matching gift identification and follow-up ensures that each donation has the highest impact possible.

“The transition to Double the Donation was a no-brainer,” said Salvatore Salpietro, Chief Integration Officer at Fundraise Up. “Clients had a loud-and-clear preference in the matching gift provider they wanted as their fundraising partner. And the innovation Double the Donation has demonstrated with their 360MatchPro automation platform goes beyond what anyone else is doing right now. We’re proud to join the Double the Donation partner ecosystem. We even baked it right into our dashboard.”

Each year, $4-7 billion in matching gift revenue goes unclaimed. The gap between potential revenue and claimed revenue can be largely attributed to a gap in donor awareness. When donors don’t know that they’re eligible for matching gifts or how to go about getting their donations matched, billions of potential fundraising dollars never reach nonprofits.

“Partnering with Fundraise Up is a natural fit for 360MatchPro,” said Adam Weinger, President of Double the Donation. “The purpose of matching gift automation is to ensure that no matching gift opportunity goes unnoticed, and Fundraise Up giving forms makes sure that all donor touchpoints are accounted for.”

360MatchPro ensures that every matching gift opportunity is identified and followed up on, without adding administrative burden to busy nonprofit teams.

The integration between 360MatchPro and Fundraise Up giving forms provides nonprofits and donors with a streamlined, well-engineered donation flow that leaves no dollars on the table.

This header image states: "Activate in Seconds and Start Raising More from Matching Gifts!"

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro seamlessly integrates with FundraiseUp, and the setup only takes seconds! Once you complete these steps, you can fuel your fundraising with gift matching contributions. 

First, navigate to the “Integrations” option on your Fundraise Up Dashboard. Select the “360MatchPro by Double the Donation” card from the list. Then, connect your 360MatchPro account using your credentials, or create a new account directly from the web page. This will allow you to add 360MatchPro to your individual donation forms.

This image shows the 360MatchPro set up page. It displays an option to enter 360MatchPro credentials.

Enter your API Keys for a quick and easy set up!

After completing these steps, you will be able to access the 360MatchPro tool on your donation pages! This feature appears as a streamlined search option. Donors enter their employer in the search bar, and suggested companies appear. This provides a quick and easy way to check gift to check gift matching options.

The 360MatchPro by Double the Donation company name search field is in the Fundraise Up checkout flow.

The 360MatchPro  company name search field is featured in the Fundraise Up donation flow.

This tool then scans a database of company gift matching programs to check eligibility. If a donor qualifies, they will receive an email notifying them of the good news. The email will explain their gift matching guidelines and provide next steps to complete the process. This email is completely customizable, so you will have control over the messaging and appearance.

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive More Matching Gifts to Completion with 360MatchPro!

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro features valuable tools to ensure a successful fundraising experience. These methods keep you in contact with your donors while driving donations forward.

Check out some of the 360MatchPro features below:

  •  Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

 

This image shows a flow chart increasing across the page. It states: "Identify more matching gift revenue, drive more matches to completion and reallocate your time to your top opportunities.

360MatchPro identifies gift matching opportunities so that you may increase donations without increasing effort.

 

The 360MatchPro is a great way to drive donations alongside Fundraise Up tools. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action.


About Fundraise Up: Fundraise Up is engineered for online fundraising. With powerful backend technology and an easy to use interface, it makes it easy to increase donations. Their platform can help you convert website visitors into donors, guide donors through the process, and leverage donor data to increase retention and revenue. Learn more about this platform on Fundraise Up’s website.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/

Almabase and Double the Donation Announce Integration with 360MatchPro Matching Gift Platform

Almabase and Double the Donation Announce Integration with 360MatchPro Matching Gift Platform

Alumni engagement and online giving expert Almabase has launched a new partnership with Double the Donation, the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The features a new integration between Almabase online giving pages and 360MatchPro by Double the Donation.

Trusted by hundreds of higher ed and K12 institutions, Almabase is transforming the world of alumni fundraising. With the ability to integrate with various gift processing systems, Almabase provides a one-stop solution for achieving fundraising goals, acquiring new donors, and enhancing the online giving experience for donors.

“The schools fundraising through Almabase are all in a unique position to take advantage of employer matching gift programs,” said Kalyan Varma, Co-founder and CEO of Almabase. “Integrating with 360MatchPro allows those schools to automate their matching gift opportunity identification and outreach. This is a huge value-add for schools without adding time-intensive administrative efforts.”

The 360MatchPro platform actively identifies donors who are eligible for employer matching gift programs, provides their company’s specific matching gift next steps, and then follows up with them automatically to drive additional revenue to nonprofits. The integration with Almabase automatically adds an employer field onto online giving forms, jumpstarting the matching gift process.

“Lack of donor awareness is the main contributing factor to schools falling short of their matching gift fundraising potential,” said Adam Weinger, President of Double the Donation. “Using 360MatchPro, schools start to close the $4-7 billion gap in matching gifts left on the table each year.”

360MatchPro identifies more matching gift opportunities than schools could do so manually, then actively and automatically follows up with them to drive a higher percentage of matches to completion than possible with manual outreach. Connecting 360MatchPro to Almabase giving forms ensures that no matching gift opportunity goes unclaimed.

This header breaks up the sections, and it explains that the 360MatchPro and Almabase activation is quick and easy.

Activate in Seconds and Start Raising More from Matching Gifts!

It is now easy to harness the fundraising fuel from 360MatchPro alongside your favorite features of Almabase! The integration is simple – just contact your Almabase Account Executive, and they will activate 360MatchPro by Double the Donation for your organization. 

After this feature has been added to your pages, you can begin driving donations through employer gift matching programs. Once the donor completes their donation, they will see a confirmation screen. This page will present a streamlined search tool asking donors to enter their company name.

This image shows the Almabase donation form with the 360MatchPro search tool.

The 360MatchPro tool is easy to use so the donor experiences an efficient donation process.

If the donor enters their employer’s name, then they will receive an automated email containing specific gift matching information. The donor can then choose to drive their gift matching donation to completion. 

That’s all there is to it! Your organization can now start increasing gift matching donations alongside your favorite Almabase tools.

Looking to learn more? Check out our in-depth integration guide to get started!

This header breaks up the sections and it explains that 360MatchPro drives more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro features are designed to identify donors and drive gift matches to completion so that you can increase fundraising revenue – without increasing effort.

These valuable features can: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows the features of 360MatchPro alongside an increasing graph to represent increasing donations.

360MatchPro does the work so that you don’t have to!

 

Ready for the next step? Visit the 360MatchPro demo page to schedule a demonstration session tailored to your organization’s needs. 


About Almabase: Almabase is the all-in-one alumni management software for schools to build an online community, increase engagement, and drive more donations. The platform provides solutions for email marketing, event registrations, alumni directories, and alumni websites so that you can keep all your information and outreach in one place. Interested in learning more? Check out their website at https://www.almabase.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

CharityEngine exclusively partners with 360MatchPro by Double the Donation matching gifts platform.

CharityEngine Exclusively Partners with 360MatchPro by Double the Donation Matching Gifts Platform

CharityEngine is excited to help nonprofits take full advantage of their fundraising potential through a new exclusive partnership with Double the Donation. The 360MatchPro automation matching gift solution by Double the Donation automatically identifies donors who are eligible for employer matching gift programs, then follows up with them to drive matches to completion.

“The value of this integration to our nonprofit clients are two-fold,” said Leigh Kessler, Vice President of Marketing and Communications for CharityEngine. “First, we’re able to drive increased revenue without donors increasing their donations through employer matching gift programs. But even more exciting is that our nonprofit clients can add an entirely new dimension to their fundraising strategy via insights into where their donors work.”

Nonprofits are currently leaving $4-7 billion in matching gifts on the table, largely because of a lack of donor awareness. The 360MatchPro integration with CharityEngine addresses this gap in donor knowledge of matching gift programs by delivering next steps directly to match-eligible donors on the confirmation page and in follow-up emails.

“Once the matching gift submission process is demystified, donors take advantage of their employer’s programs in huge numbers,” said Adam Weinger, President of Double the Donation. “360MatchPro provides the jump start that donors need after making a donation through CharityEngine forms.”

CharityEngine online fundraising can now be integrated with 360MatchPro in minutes. After implementation, nonprofits will instantly begin receiving highly detailed analytics about their donors’ employment, matching gift eligibility, and matching gift submission status.

This header states: "Activate in seconds and start raising more from matching gifts."

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro uses specialized software to drive your gift matches to completion. The simple set up process will increase your donation power without adding extra effort for you or your donors. 

To get started, contact Double the Donation for a 360MatchPro account. Then navigate to your selected donation form. Choose to manage this form, and add your provided 360MatchPro source code. This will allow the 360MatchPro search tool to appear on your confirmation screen.

This image shows the 360MatchPro tool on a CharityEngine donation page.

The 360MatchPro search tool will show suggested companies for an efficient donation process.

Donors can use this search tool to enter the name of their employer. The confirmation page will then explain their company’s gift matching guidelines and how to proceed with the contribution. These donors will also receive an automated yet personalized email that further details these programs and encourages them to pursue their matching gift. 

That’s all there is to it! This quick and easy set up is sure to increase your revenue while encouraging donors to pursue matching gifts from their employer.

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive more matching gifts to completion with 360MatchPro."

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro has many valuable tools to discover!

The 360MatchPro features work alongside CharityEngine to help your organization: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image shows valuable features of 360MatchPro. It also uses a line graph to represent increasing donations for your organization.

The 360MatchPro integration adds value to your organization.

 

The 360MatchPro demo page allows you to set up a personalized session to discuss gift matching opportunities and functionality for your organization’s specific needs. 


About CharityEngine: CharityEngine is a donor journey management software that applies smart engagement strategies for high donor retention. This platform creates lifetime value through innovative CRM, communications and marketing management, events, peer-to-peer, and online fundraising solutions. CharityEngine is built to help you plan your strategy with insight, easily run your fundraising, events, & marketing in one place, and use automation & personalization to show your donors you care. To learn more visit https://www.charityengine.net/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

 

GiveGab chooses Double the Donation for matching gifts integration.

GiveGab Chooses Double the Donation for Matching Gifts Integration

In an exciting move, Double the Donation is proud to announce that GiveGab has released a new integration with 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.

The integration connects 360MatchPro to GiveGab Enterprise, GiveGab’s year-round giving solution. GiveGab users can easily integrate 360MatchPro’s automated matching gift identification and follow-up tools into their GiveGab Enterprise online donation forms.

“GiveGab places a high importance on flexible and seamless solutions for busy nonprofits,” said Charlie Mulligan, CEO of GiveGab. “360MatchPro delivers on both. Double the Donation is able to identify more matching gift opportunities and actively follow up on them with personalized outreach to donors, all without disrupting the donation process.”

As donors progress through a GiveGab Enterprise online donation form integrated with 360MatchPro, the system goes to work matching donors with the corporate matching gift and volunteer grant programs they’re eligible for.

“Nonprofits are leaving $4-7 million in matching gift revenue on the table every year,” said Adam Weinger, President of Double the Donation. “360MatchPro and GiveGab Enterprise are able to help nonprofits close that gap by addressing donor awareness surrounding these matching gift programs.”

Setup takes minutes, and once the integration is established, nonprofits will immediately begin automatically identifying more matching gift-eligible donors who give. 360MatchPro and GiveGab also guide donors through the matching gift submission process.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

When you open a 360MatchPro account, the Double the Donation support team will help you through the process of activating and embedding the 360MatchPro tool into your GiveGab Enterprise landing pages. With friendly and timely step-by-step support, you’ll be up and running and ready for gift matching in no time!

Once the 360MatchPro tool is set up, donors will be able to use the autocomplete search function to find their employer and begin the gift matching process. 

When donors find that they are eligible for a match from their company and are led straight to the company matching gift site from your confirmation page, they are likely to take action and get their gift doubled or even tripled!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive More Matches to Completion with 360MatchPro!

With 360MatchPro now integrated with GiveGab, helping donors double or triple their contribution to your cause has never been easier. The integration gives you the tools you need to identify match eligible donors, empower them to pursue a match from their company, and drive those matches to completion and increase your fundraising revenue. 

The GiveGab and 360MatchPro integration has several features that go beyond just boosting nonprofits’ matching gift revenue. The joint solution also features the following:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Gift matching made easy

Ready to learn more about the Give Gab and 360MatchPro integration? Request a demo today to get started and revolutionize the way you do fundraising with gift matching. 


About GiveGab: GiveGab is the #1 digital solution for Giving Days and year-round fundraising tailored to cause-based organizations, community foundations, education institutions, hospital foundations, and public media outlets. GiveGab offers a complete suite of products and services that make online fundraising easy, enjoyable, and effective. 

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

 

RaiseDonors selects Double the Donation as exclusive matching gifts provider.

RaiseDonors Selects Double the Donation as Exclusive Matching Gifts Provider

Double the Donation is excited to share the news of a new matching gifts integration with RaiseDonors and 360MatchPro by Double the Donation, the leading provider of matching gifts and volunteer grant software to nonprofits and educational institutions.

360MatchPro is the industry-leading matching gift automation tool for nonprofits ready to take their matching gift revenue to the next level. When integrated with RaiseDonors online fundraising forms, 360MatchPro automatically identifies and follows up with matching gift-eligible donors without requiring any additional action from nonprofits stretched for time.

“Nonprofits are missing out on millions in matching gift revenue every year, and we wanted to do something about it,” said Stephen Boudreau, Co-Founder of RaiseDonors. “360MatchPro by Double the Donation is the solution to increase fundraising revenue without any coding or lengthy setup — just one click.”

Adding the 360MatchPro streamlined company name search field to RaiseDonors online fundraising forms allows nonprofits to capture donor matching gift eligibility, then automatically present matching gift next steps on the confirmation page and in follow-up email messaging.

“The key to increasing matching gift revenue is to address the lack of donor awareness about matching gift and volunteer grant programs,” said Adam Weinger, President of Double the Donation. “The 360MatchPro integration with RaiseDonors online fundraising forms automatically identifies matching gift opportunities even donors had no idea they were eligible for, then guides them through their company’s specific process to get their gift matched.”

Each company with a matching gift program has different program requirements and processes for employees to take to get their gift matched. And with 65% of Fortune 500 companies and many others offering these programs, there are a lot of forms and guidelines to keep track of. Double the Donation’s database of matching gift companies takes the guesswork and time out of the matching gift process, leaving nonprofits time to focus on top opportunities.

Nonprofits can take advantage of this vast database of matching gift programs automatically in the donation process with the integration between RaiseDonors and 360MatchPro by Double the Donation.

This header image states: "Activate in seconds and start raising more from matching gifts!"

Activate in Seconds and Start Raising More from Matching Gifts!

360MatchPro can easily be accessed through the RaiseDonors platform. This integration only takes seconds, providing a hassle-free method to fuel your fundraising efforts. To activate the integration, first log in to your RaiseDonors account. Then, navigate to the “Integrations” option to access the “Double the Donation” tab.

If you already have a 360MatchPro account, then you can simply enter your public and private credentials to integrate the systems. If you need an account set up, then you can fill out the contact form that appears on this page. This will allow the Double the Donation team to provide you with a 360MatchPro account and credentials.

This image shows the RaiseDonors and Double the Donation integration set up page. It displays options to enter a name, email and phone number.

If you do not have a 360MatchPro account, simply fill out the form on this page.

360MatchPro gives you the option to activate the software across all of your donation forms with the press of a button. If you would like to add 360MatchPro functionality to individual donation forms, then you can configure this in settings. These two options give you the freedom to choose which of your donation pages are equipped with the power of 360MatchPro and to customize what donors see on those donation pages! Nonprofits are able to change the text that appears around the 360MatchPro tool. Now your organization can configure messaging to tell donors if they are eligible for a matching gift along with how to proceed based on the information they entered in the search bar. 

After the setup is complete, donors will see an option to list their employer on donation forms. This feature includes a streamlined search tool that suggests company names. This allows donors to select their employer quickly and easily, keeping them on task during the donation process.

You can also equip your confirmation pages with the power of 360MatchPro. This tool auto-populates with the company entered during the donation process. Don’t worry if the donor skipped this step during the initial donation. The streamlined search tool can be placed on the confirmation page too! Then, the confirmation page will display relevant matching gift information alongside a direct link to the donor’s specific matching gift submission page. That means that your donors could submit a matching gift request immediately after the donation process, leading to increased revenue for your organization.

360MatchPro and RaiseDonors integration confirmation page

Once your donor selects their employer whether it be on the donation form or the confirmation page, 360MatchPro will scan a detailed database to check for gift matching eligibility. The donor will then be contacted via 360MatchPro’s automated email outreach and supplied with some guidance on the matching gifts process! The email provides simple and specific steps to complete a gift matching contribution, making it quick and easy for the donor to drive their matches to completion.

Looking to learn more? Check out our in-depth integration guide to get started!

This header image states: "Drive more matching gifts to completion with 360MatchPro!"

Drive More Matching Gifts to Completion with 360MatchPro!

360MatchPro provides specialized tools to ensure that users enjoy an easy yet valuable gift matching experience. 

This means that you can:

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.
This image lists the features of 360MatchPro, which also appear in the text below. The image also shows an increasing line graph to depict growing donations.

360MatchPro identifies gift matching programs so that you don’t have to!

 

The 360MatchPro is a great way to drive donations while utilizing the valuable tools from RaiseDonors. Check out the 360MatchPro demo page to schedule a personalized session and see this integration in action. 


About RaiseDonors: RaiseDonors uses high-converting donation pages, numerous integrations, and valuable analytics reports to make online fundraising easy for growing nonprofits. Founded in 2014, RaiseDonors helps upgrade your giving experience with high-converting donation pages so that you can fundraise more while spending less. To learn more about RaiseDonors, check out their website at https://raisedonors.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/ 

 

360MatchPro by Double the Donation now integrates with Ellucian CRM Advance.

360MatchPro by Double the Donation Joins the Ellucian Partner Community with Ethos Connectivity

Double the Donation is proud to join Ellucian, the leading provider of software and services built to power higher education, in partnership to offer a new technical integration. 360MatchPro by Double the Donation is the industry-leading matching gift automation tool for nonprofits and educational institutions. Through this integration, university clients are able to access valuable matching gift and employer information directly from their CRM Advance account.

“When searching for a partner in the matching gift space, we knew that we needed an experienced company focused on technical innovation,” said Kim Coelho, Director of Product Management for the Advancement Solutions Portfolio at Ellucian. “Double the Donation brings a wealth of experience and a forward-thinking technological approach from the greater philanthropy world to our advancement solutions.”

When connected to CRM Advance, 360MatchPro automatically scans gift records for matching gift eligibility. The system then delivers the correct employer matching gift forms and instructions to each donor, following up appropriately to drive matches to completion. Donors’ employer matching gift data then flows from those follow ups back into CRM Advance, allowing university clients to monitor their matching gifts strategy from a single platform. 

“Time-saving automation is the key to the value of this joint solution,” said Adam Weinger, President of Double the Donation. “360MatchPro shoulders the burden of research, outreach, and reporting that our clients were doing manually. That leaves time for advanced reporting and targeting manual communications to top matching gift opportunities.”

The integration connects Ellucian CRM Advance and 360MatchPro by Double the Donation in a 2-way data sync. This seamless integration consolidates donor data and makes increasing fundraising revenue a quick and painless process for higher education institutions.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

Thanks to Ellucian Ethos integration, this powerful automation can be activated in minutes. Just enter your Ellucian API key in the 360MatchPro dashboard, map your 2-way sync to the appropriate fields, and start matching gifts!

Ellucian CRM Advance API Key activation screen example

Once institutions are set up and ready to go, they can track match-eligible donors’ data and drive matches to completion as well as keep an eye out for trends—and they don’t ever have to leave their CRM Advance platform to see matching gift insights. If organizations use customer experience webpages with CRM Advance, the 360MatchPro search field and plugin can easily be placed in those pages as well.

Example Matching Gift Policy Screen for Ellucian Integration

Since 360MatchPro handles the matching gift identification and follow-up automatically, gift officers and advancement offices can dedicate their valuable time to top opportunities instead of manual outreach.

This header breaks up the sections and it explains that 360MatchPro drives more matching gifts to completion.

Drive More Matching Gifts to Completion with 360MatchPro!

Corporate matching gifts are an underutilized source of fundraising for institutions of higher education. Although 15-19 million individuals in the United States are eligible for matching gift programs, $4-7 billion in matching gift revenue goes unclaimed each year. The joint solution of 360MatchPro and CRM Advance addresses this gap in client potential to turn match eligibility into matched donations.

      • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
      • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
      • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.This image shows valuable features of 360MatchPro. It also uses a line graph to represent increasing donations for your organization.

Learn more about Double the Donation at https://doublethedonation.com/ or schedule a private demo of 360MatchPro at https://360matchpro.com/demo-request/


About Ellucian: Ellucian is one of the world’s leading provider of software and services that power the essential work of colleges and universities. More than 2,500 institutions in nearly 50 countries rely on Ellucian to enhance operations and enrich the student experience for over 18 million students. Learn more at www.ellucian.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Double the Donation Announces Matching Gifts Integration with OneCause Peer-to-Peer Fundraising Platform

OneCause Announces Double the Donation Matching Gifts Integration with Peer-to-Peer Fundraising Platform

Double the Donation is proud to bring OneCause, a leader in mobile and social fundraising, into the 360MatchPro partnership ecosystem with an integration to the OneCause Peer-to-Peer Fundraising solution.

“We’re excited to partner with Double the Donation and provide our nonprofit customers a new way to raise additional funds with their peer-to-peer fundraising campaigns,” said Dan Gross, Senior Director of Partnerships for OneCause. “Together we’re committed to improving the giving experience for donors with a more seamless way to increase their impact with a corporate matching gift.”

With the combined power of the integration, nonprofits can activate and manage their matching gift efforts with ease without even leaving the OneCause Peer-to-Peer Fundraising platform.

“An essential feature of the new OneCause integration is the match forecast,” said Adam Weinger, President of Double the Donation. “With this integration, donors see the highlights of their match expectancy before they donate, which encourages them to take advantage of the matching gift process. Then, 360MatchPro delivers their forms and instructions right to their inbox.”

The OneCause and 360MatchPro integration already has traction with users of both Double the Donation and OneCause’s services. Susan G. Komen Greater New York City has implemented the 360MatchPro integration for Komen Greater NYC Race for the Cure, which launched in early 2019.

“We’re longtime 360MatchPro users, and when we made the move to OneCause Peer-to-Peer, we knew that 360MatchPro was the missing piece,” said Glen Peck, Senior Director of Digital Communications at Susan G. Komen Greater New York City. “We loved how fast the integration process was, and we were kept in the loop along the way.”

The 360MatchPro and OneCause integration tackles the most substantial obstacle standing between nonprofits and their potential matching gift revenue: donor awareness. Even though 15-19 million individuals in the United States are eligible employee matching gifts, $4-7 billion in matching gift revenue goes unclaimed annually.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More from Matching Gifts!

The activation process is quick and easy thanks to the native integration of 360MatchPro into the OneCause platform. All a nonprofit organization has to do after acquiring a 360MatchPro account is to plug in their API keys into the designated field of the OneCause platform and they are ready to go!

Just plug in your API keys to get started

Activation is easy with simple API key plugin.

After this step, donors will be able to easily find if they are match eligible through the autocomplete search field powered by Double the Donation. A match-eligible donor making a contribution through the integrated 360MatchPro-OneCause Peer-to-Peer Fundraising form will know before they even check out whether their gift is eligible to be matched. 

Search for your employer name with ease using 360MatchPro

Lead donors to their employer’s matching gift program.

360MatchPro’s signature streamlined employer search field prompts the donor to search for their company’s name, then automatically calculates and presents their match expectancy. The 360MatchPro tool makes gift matching a one-stop-shop for the donor, streamlining the matching gift process and raising the nonprofit’s probability of receiving a match!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive More Matching Gifts to Completion with 360MatchPro!

OneCause is dedicated to helping their nonprofits explore creative ways to raise funds through peer-to-peer events, auctioning initiatives, and more! The 360MatchPro integration now expands the OneCause digital fundraising mission to include corporate gift matching, with features including: 

  • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
  • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
  • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

    360MatchPro provides value to your nonprofit with corporate gift matching marketing!

    Increase value of donations with 360MatchPro!

Interested in increasing your fundraising revenue in exciting, creative ways that engage your donors without asking them to reach back into their own wallets? Request a demo today to get started with corporate gift matching through OneCause and 360MatchPro by Double the Donation.


About OneCause: OneCause is a powerful fundraising solution that delivers innovative, easy-to-use software for auctions, peer-to-peer, text2give, events, payments, and more. Learn more at www.onecause.com

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/.

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Arreva Chooses Double the Donation for Integrated Matching Gifts Provider

Double the Donation is proud to announce a new strategic partnership with Arreva, trusted leader in fully integrated online fundraising and donor relationship management software.

Arreva clients may now activate matching gift functionality directly from Arreva’s fundraising software and include a streamlined matching gift search tool with the click of a button through 360MatchPro by Double the Donation, a robust, fully-automated matching gifts platform.

“We’re thrilled to bring yet another incredibly valuable integration to our clients through our fully integrated online fundraising and donor relationship management software,” said David Blyer, CEO of Arreva.

Susan Packard Orr, chairman of Arreva adds “Arreva is dedicated to our clients’ success by helping them optimize their fundraising through best-in-class technology and fundraising best practices. With 360MatchPro, Arreva clients now have a powerful new tool to increase average donation size and volume without asking more from donors. The streamlined integrated donor experience helps nonprofit organizations run successful matching gift programs with much less effort and greater results.”

Donors giving through the Arreva online fundraising form, integrated with 360MatchPro, will be automatically screened for matching gift eligibility and their transaction and employer information will be recorded in the Arreva platform. 

“Lack of donor awareness is the number one reason for the $4-7 billion in matching gift revenue left on the table every year,” said Adam Weinger, President of Double the Donation. “We are delighted to be working with Arreva and their many clients. Our strategic partnership with Arreva and integration of 360MatchPro with their fundraising platform closes the donor awareness gap for organizations, allowing them to significantly increase their matching gift revenue using Arreva’s robust software.”

The streamlined, frictionless integration between Arreva and 360MatchPro ensures that donors take advantage of the matching gift programs for which they’re eligible, helping nonprofit organizations maximize their fundraising opportunities.

Activate in seconds and start raising more from matching gifts

Activate in Seconds and Start Raising More in Matching Gifts!

Activating your 360MatchPro account within your organization’s Arreva platform is quick and easy. With the new native integration, all you have to do is enter in your public and private API keys to activate and get started. 

enter your API keys to activate

Once the 360MatchPro tool is active on your donation and confirmation pages, donors can easily search their employer’s name using the 360MatchPro autocomplete search function. Encouraged by the possibility of a match, donors are likely to increase their donation amount! 

donors can search their employer name

The easy search function prompt on both the donation page and confirmation page allows donors to go straight from your organization’s confirmation page to their company matching gift application form, streamlining the donor’s journey to doubling their donation!

Looking to learn more? Check out our in-depth integration guide to get started!

drive more matching gifts to completion with 360MatchPro

Drive Matches to Completion with 360MatchPro!

Arreva and Double the Donation are now able to help nonprofits further their mission by making the gift matching process an easy and streamlined experience for both the donor and the nonprofits they support. The 360MatchPro tool helps organizations identify match-eligible donors, lead donors to their employer’s donation pages, and drive matches to completion to help donors double or even triple their contribution. 

360MatchPro integration-360MP provides value to your nonprofit

Arreva aims to help their clients optimize their fundraising efforts in creative ways that allow the nonprofit to focus helping their communities instead of worrying about finding the funds to do so.  The 360MatchPro integration helps Arreva accomplish that mission with features like the following:

      • Identify more matching gift revenue opportunities: 360MatchPro enables you to automatically collect matching gift eligibility from donors using email domains, within donation forms, on confirmation screens, or by email. The more matching gift opportunities 360MatchPro discovers and shares with donors, the more matching gift requests your donors will successfully submit.
      • Drive more matches to completion, from form submission to corporate payment: Direct donors immediately to their matching gift forms after the donation process is complete. Then, provide the right information to the right donors at the right time with custom emails based on match eligibility. Target follow-ups drive more completed submissions than ever before, bringing exponentially more matching gift checks from companies through your door.
      • Reallocate your time from routine follow-up to your top opportunities: Your time is valuable, so why spend it chasing small dollar-value matching gifts? Let 360MatchPro automate your matching gift outreach while flagging your highest-value opportunities, allowing your team to personalize follow-ups to the most valuable match-eligible donations. Rest easy knowing that 360MatchPro can handle the rest.

Request a demo today to get started with improving the giving experience for you and your donors. 


About Arreva: Arreva is a trusted advisor and market leader of fundraising and donor relationship management software. ExceedFurther, Arreva’s All-in-One, Cloud-based, Integrated Solution, is helping thousands of nonprofits worldwide further their mission, transform fundraising, and cultivate relationships with donors and constituents. Visit www.arreva.com for more.

About Double the Donation:  Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more about Double the Donation, visit https://doublethedonation.com and request a demo at https://360matchpro.com/demo-request/

Check out how you can make your website more accessible!

8 Ways to Make Your Nonprofit Website More Accessible

This post was contributed by Elevation and written by Lauren Uhl.

Today in the United States, all those with disabilities are entitled to equal access in public facilities. This means building ramps and elevators, accommodating bathrooms with handicapped stalls, sectioning off one/two parking spots in the front, and more. Think of the internet and your website this same way: you have to intentionally consider those with disabilities when creating and maintaining your website. Such actions should not be considered laborious favor: they are, in fact, legally required. Those who proactively consider accessibility measures on their website will allow all types of users to partake in their online experience, whilst avoiding potential lawsuits. Check out these 8 ways to make your website more accessible. 

Download this information in a handy infographic here

What is Website Accessibility?

Let’s backup a little bit: what is website accessibility all about? Similar to accessibility in the real world, website accessibility is designed to accommodate diverse users on the internet. This includes those with auditory, visual, neurological, physical, and speech special needs, as well as those with old age and slow internet. Nonprofit website designers must consider ways their color layouts, text content, and overall structure can reach these diverse populations. 

Accompany color indicated text with additional indicating text/images

We use color indications in many places around the world: with stoplights, warning signs, and more. While it may feel natural to change content colors based on connotations (i.e. red means stop/important, green means good/safe…) those maintaining and designing websites should keep colorblind, visually impaired, and epileptic populations in mind. Of course, you can change the text color for meaning, but that should not be the only indication of meaning. This means (for example) marking important content in red AND accompanying it with additional text that reinforces the text’s importance. 

Use appropriate contrast on text and images

It’s also important to color contrast on your website. According to Web Accessibility In Mind, texts and images should maintain a contrast ratio of 4:5. While larger text requires a contrast of at least 3:1, smaller text, images, and logotypes, in general, are exempt from such requirement. You can check your color contrast here for more information.

Use a minimum font size of 16

The bread and butter of your nonprofit website is (most likely) the text content. Therefore, it’s absolutely essential that the text is accessible. 

The first and probably easiest fix is making all text a minimum size of 16. Of course, you can make the text bigger, but any smaller may result in a legal issue.  

Add closed captions and/or transcripts for videos 

Next, ensure that all videos have closed captions and a manuscript to accompany it. That way, those with hearing impairments/faulty computers can still access information shared in the video. 

Use Alt-text on all images 

Check that images have a descriptive blurb, or alt-text. While every content management system is slightly different, they all should have a way to add alt-text to your images. 

Allow flexible navigation time-limits 

While seamless navigation is already a strong priority for user experience, it also helps those in underdeveloped areas and those with faulty service access the website contents. 

Website designers should allow users flexible time limits. Some websites force users to log back into the website after a given time period: such improves security, but it also can hurt those with slow internet. Be sure to add flexibility into time-sensitive areas in your website so you can maintain some level of security while also accommodating users with slower service. Whether you add warning messages on time limits or some other indicating method, this will improve both user experience and accessibility in developing areas. 

Allow full website navigation via keyboard actions

The website should be completed navigable through keyboard actions. That way, users without a computer mouse can still be able to jump around the website. Elevation Web uses the wordpress plugin from userway.org

Add concise text for error messages

Finally, when coding error messages, be sure to make them concise. Simply displaying an icon (i.e. red exclamation point) may mean “warning” to someone from western cultures, however, such may confuse other demographics. If you want to include some image/icon with a warning message, be sure to accompany it with a concise explanation for the error. 

Software Help in Accessibility 

To be safe, website maintenance staff should assess the website’s accessibility bimonthly or more. Below are some helpful resources for accessibility assessments:

  1. Google Lighthouse
  2. Userway.org
  3. WordPress accessibility tools and alt text finder identifies 

This post was contributed by Lauren Uhl at Elevation.

Lauren Uhl is a copywriter at Elevation, a full-service nonprofit web design agency. Lauren earned her B.A. in English Literature, Secondary Education, and Philosophy from Gonzaga University and is currently studying for her M.Ed. at the University of Portland. Lauren believes writing can change the world: that’s why she teaches middle-schoolers Language Arts and History through a social justice lens. More than anything, she hopes that she can find the right words when people need it the most.