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How to Write a Statement of Need for Grants [With Template]
When applying for a grant, your Statement of Need is one of the most critical sections of your proposal. It explains why your project is necessary, who it will benefit, and how it addresses a pressing issue. But whether you’re applying for grants for the first time or you’re simply looking to refresh your current grant-seeking strategy, learning how to write a statement of need for grants can be an overwhelming task.
In this guide, we’ll walk you through the key elements of writing a compelling Statement of Need, provide tips for making your case persuasive, and even offer a ready-to-use template to streamline the process. Specifically, we’ll cover:
- What is a Statement of Need?
- How does a Statement of Need help secure grants?
- Steps for writing a Statement of Need
- Free template: Statement of Need for grants
All in all, a well-crafted Statement of Need can make your application stand out by clearly demonstrating the urgency and significance of your cause. Dive in to explore our best practices and a step-by-step walkthrough of the process.
What is a Statement of Need?
A Statement of Need is a crucial component of a grant proposal that explains why your project or program is necessary. It provides a clear, evidence-based argument that highlights the problem your organization aims to address and demonstrates the urgency of the issue.
Essentially, a Statement of Need answers the question: Why is this funding needed?
For the best results, a well-written Statement of Need should include:
- A clear definition of the problem – Describe the issue your project seeks to solve and who is affected.
- Data and evidence – Use statistics, research, and real-world examples to support your claims.
- Relevance to the funder – Show how your project aligns with the grantmaker’s mission and priorities.
- Potential impact – Explain how your project will create meaningful change and why it’s the right solution.
This section sets the stage for the rest of your proposal, helping funders understand the significance of your work and why they should invest in your cause.
A compelling Statement of Need can make the difference between securing funding or being overlooked, so it’s essential to craft it with clarity and persuasion.
How does a Statement of Need help secure grants?
A Statement of Need plays a crucial role in securing grants. Why? it persuades funders that your project is both necessary and impactful. Grantmakers generally receive a wide array of applications, so your proposal must clearly communicate why your initiative deserves funding over others.
A strong Statement of Need helps in the following ways:
- Demonstrates Urgency – It highlights a pressing issue that requires immediate attention, showing funders why action is needed now.
- Establishes Credibility – By including well-researched data, statistics, and testimonials, you prove that your project is backed by evidence and a deep understanding of the problem.
- Aligns with the Funder’s Mission – Grantmakers want to support projects that fit their goals. A well-crafted Statement of Need connects your organization’s work to their priorities, increasing your chances of approval.
- Shows Real-World Impact – Funders want to invest in initiatives that create measurable change. By outlining how your project will address the issue and benefit the target audience, you make a compelling case for why your work matters.
- Builds an Emotional Connection – While data is essential, storytelling can make your need more relatable. Including real-life examples or success stories helps funders connect with your cause on a deeper level.
Ultimately, a persuasive Statement of Need convinces funders that your project is a worthwhile investment. When written effectively, it not only justifies your request for funding but also inspires confidence in your organization’s ability to create meaningful change.
Steps for writing a Statement of Need
Crafting a compelling Statement of Need requires careful planning, thorough research, and a clear structure.
Here are the essential steps that your team can follow to secure more grant funding.
1. Identify the Problem
Start by clearly defining the issue your project aims to solve. Describe who is affected, how they are impacted, and why the problem is urgent.
For the best results, use precise language to paint a compelling picture of the needs your organization and its constituents are facing.
2. Support with Data and Evidence
Grantmakers want to see factual proof that your issue is significant. Incorporate relevant statistics, research studies, community assessments, or real-world examples to validate your claims.
Remember: reliable data strengthens your credibility and makes your case more persuasive.
3. Explain the Root Causes
Beyond stating the problem, explain why it exists. Identify contributing factors and systemic issues that your project will address. This demonstrates a deep understanding of the challenge and a strategic approach to solving it.
4. Connect to the Funder’s Mission
Every funder has specific goals and priorities. Research their funding guidelines and tailor your Statement of Need to align with their mission. Show how your project fits within their focus areas and contributes to their overall impact.
5. Highlight the Consequences of Inaction
Emphasize what will happen if the problem is not addressed. Will the issue worsen? Will more people be affected? Creating a sense of urgency can make your request more compelling and motivate funders to take action.
6. Present Your Solution
While the Statement of Need focuses on the problem, briefly introduce your project as the solution. Explain why your organization is uniquely positioned to address the issue and how your approach is the most effective.
7. Keep It Clear and Concise
Avoid jargon or overly technical language. Keep your writing clear, structured, and to the point. Funders review many proposals, so a well-organized and easy-to-read Statement of Need will make a stronger impression.
By following these steps, you can craft a persuasive and well-supported Statement of Need that effectively communicates the urgency and significance of your project, increasing your chances of securing grant funding.
Free template: Statement of Need for grants
The following template provides a structured approach to writing a Statement of Need that is clear, data-driven, and compelling. Feel free to customize it to fit your own specific mission and project goals while ensuring alignment with the intended grantmaker’s priorities!
[Organization]
[Date]
[Grant or Funder’s Name]1. Introduction: The Problem at Hand
In [community/location], [describe the problem in one sentence]. Currently, [X number] of individuals are affected by [specific issue], leading to [negative impact]. Despite existing efforts, [highlight gap in current solutions].
2. Supporting Data and Evidence
According to [source], [statistic or key finding]. Additionally, research from [reliable organization] shows that [supporting data]. These figures highlight the growing need for immediate action to address [specific problem].
3. Root Causes and Contributing Factors
The primary reasons for this issue include [list key causes, such as lack of resources, systemic barriers, or economic factors]. Without intervention, these challenges will continue to worsen, affecting even more individuals in [target community].
4. Consequences of Inaction
If no action is taken, [describe potential adverse outcomes], leading to [larger-scale social, economic, or health impact]. This makes it crucial to implement sustainable solutions now.
5. Connection to the Funder’s Mission
Our mission at [Nonprofit] is to [state mission]. This aligns with [Funder]’s commitment to [funder’s goal or mission], making this partnership an ideal opportunity to create meaningful change.
6. Proposed Solution (Brief Overview)
Through [program name or initiative], we will provide [services/resources] to [target population]. Our approach includes [key strategies], which have been proven to [impact/outcome].
7. Call to Action
With the support of [Funder], we can take meaningful steps toward solving [problem]. This funding will help us [specific action, e.g., expand services, reach more people, improve resources] and create lasting change for [beneficiaries]. We look forward to the opportunity to work together and make a real impact.
Wrapping up & additional resources
A strong Statement of Need is the foundation of a successful grant proposal. By clearly outlining the problem, providing data-driven evidence, and connecting your project’s goals to the funding organization’s mission, you can make a compelling case for support.
Just remember to keep your writing clear, concise, and impactful. With the right approach—and the template we provided—you’ll be well on your way to securing the funding needed to bring your next project to life.
Interested in learning more about corporate giving strategies and beyond? Check out these additional resources:
- Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grants (also known as Dollars for Doers) are some of the most widely available forms of corporate giving. Learn everything you need to know about getting started with these programs in our complete guide.
- The Complete Guide to In-Kind Donations for Nonprofits. Grants don’t have to be solely monetary, either. Many companies and other donors are willing to provide in-kind support, too, through goods and services offered. Learn more about these in-kind donations here!
- Free Download: Developing a Workplace Giving Plan. Discover other types of corporate giving programs—and how your organization can make the most of them—with our guide to developing a workplace giving plan. From matching gifts to VTO hours, this resource covers it all.
What Are Corporate Grants for Nonprofits? Guide + Examples
Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?
In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.
And we’ll do so by answering the following frequently asked questions:
- What are corporate grants for nonprofits?
- Why do companies provide corporate grants for nonprofits?
- How do nonprofits benefit from corporate grants?
- How can organizations obtain corporate grants?
- What companies offer corporate grants for nonprofits?
Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!
What are corporate grants for nonprofits?
Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.
While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:
- Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
- Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
- In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
- Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.
All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.
Why do companies provide corporate grants for nonprofits?
There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:
Increased Social Responsibility
Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.
Enhanced Corporate Image and Reputation
Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.
Growth in Employee Engagement and Satisfaction
Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.
Deepened Community Relations
By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.
Annual Tax Benefits
Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.
Strengthened Partnerships and Collaborations
Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.
Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.
How do nonprofits benefit from corporate grants?
Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!
Check out the following benefits offered by corporate grants for nonprofits:
Financial Support for Programs and Operations
Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.
Increased Visibility and Credibility
Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.
Access to New Resources
Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.
Opportunities for Long-Term Partnerships
Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.
Employee Engagement and Support
Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.
Strengthening Community Relationships
Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.
Increased Credibility with Other Funders
When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.
Opportunities for Marketing and Publicity
Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.
In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.
How can organizations obtain corporate grants?
Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!
Obtaining corporate grants is a dedicated process that includes the following steps:
1. Identifying Potential Corporate Grant Makers
To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:
- Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
- Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
- Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
- Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door—employee interest!
2. Aligning Your Mission with Corporate Priorities
Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).
You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.
3. Researching Corporate Grant Criteria
Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:
- Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
- Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
- Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.
4. Building Relationships with Corporate Partners
Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…
- Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
- Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
- Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.
5. Crafting a Compelling Grant Proposal
A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::
- Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
- Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
- Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
- Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
- Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.
6. Submitting the Grant Application
It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:
- Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
- Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.
7. Following Up and Staying Engaged
Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.
After submitting a corporate grant proposal, it’s important to:
- Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
- Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
- Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.
8. Reporting on Grant Impact
Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:
- Keep detailed records: Track how the grant is spent and document the outcomes.
- Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
- Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.
By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.
What companies offer corporate grants for nonprofits?
Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.
Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.
Bank of America
Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.
In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.
Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Target
The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.
Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.
Other giving programs include: Volunteer grants ✔️
Learn more and apply for the grant here.
Microsoft
Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.
All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Nordstrom
Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.
Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Clif Bar
The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.
Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Coca-Cola
The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.
Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Dick’s Sporting Goods
The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.
The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.
Learn more and apply for the grant here.
Geico
Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.
Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
Kroger
The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.
Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.
Learn more and apply for the grant here.
State Farm Insurance
State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.
State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Walmart
The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.
The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Wells Fargo
Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.
The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Costco
Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.
Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.
Other giving programs include: Executive matching gifts ✔️
Learn more and apply for the grant here.
Best Buy
The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.
Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Lowe’s
Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.
Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
General Motors
General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.
The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Verizon
Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.
Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Ford
The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.
Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.
Other giving programs include: VTO ✔️
Learn more and apply for the grant here.
Citizens Bank
Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.
Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
Home Depot
The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.
Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.
Other giving programs include: Matching gifts ✔️
Learn more and apply for the grant here.
American Express
The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.
American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Learn more and apply for the grant here.
Cigna Group
Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.
Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Patagonia
Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.
Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.
Other giving programs include: Matching gifts ✔️ VTO ✔️
Learn more and apply for the grant here.
U.S. Bank
U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.
U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.
Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️
Learn more and apply for the grant here.
Wrapping up & additional resources
Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.
As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.
Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:
- Corporate Sponsors: 65+ Companies That Donate to Nonprofits. Check out this list of companies known for their generous support of nonprofits like yours. Find some of the best corporate sponsors here!
- How to Identify Corporate Partnerships [With Double the Donation]. Find out how your organization’s existing matching gift software can help your team uncover broader corporate partnerships.
- Free Download: The Ultimate Guide to Matching Gifts. Get caught up on the basics of matching gifts with this complete guide. It has everything you’ll need to know about corporate gift-matching!
Tracking In-Kind Donations for Nonprofits: What to Know
In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
- What are in-kind donations?
- The importance of tracking in-kind donations for nonprofits
- 6 Steps for tracking in-kind donations effectively
- Top data to track to maximize in-kind donations
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
- Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
- Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
- Gifts of stock, bonds, or securities
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
6 Steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Identify in-kind giving opportunities.
The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.
With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.
2) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
- Who was asked for a donation (specific individuals, businesses, or organizations).
- The specific items or services requested.
- The date and method of the ask (e.g., email, phone call, or meeting).
- Any responses, follow-ups, or commitments received.
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
3) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
- The type of donation (e.g., goods, services, etc.).
- The quantity and condition of donated items.
- Any restrictions or specific terms related to the donation’s use.
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
4) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
- Use retail prices for goods.
- Seek professional appraisals for high-value items or unique contributions.
- Refer to industry standards for services like legal advice or graphic design.
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
5) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
- Donor information (name, contact details).
- Details of the donation (type, FMV, date, and purpose).
- Any follow-up actions, such as thank-you messages or recognition.
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
6) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
- Name of the organization
- Statement of tax exemption
- Date of donation
- Description of donation
- Disclosure of quid pro quo contributions
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
We recommend keeping tabs on the following in-kind metrics and KPIs:
Top companies contributing in-kind donations
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
- Company names and contact information.
- Types and values of past donations.
- Industries represented and areas of expertise.
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
- Previous in-kind donations made, including dates and values.
- Types of goods or services donated.
- Communication history, such as thank-you notes, follow-ups, and invitations to events.
- Notes on the donor’s preferences or special requests.
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
- Tangible goods (e.g., food, equipment, clothing).
- Professional services (e.g., legal advice, marketing support).
- Use of space or equipment (e.g., event venues, vehicles).
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
- Donor’s job title and company.
- Industry type and company size.
- Corporate giving policies, such as matching gifts or volunteer grants.
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
- Word-of-mouth recommendations.
- Social media or online campaigns.
- Corporate partners or community events.
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
- Cost savings achieved through in-kind support.
- The number of people served using the donated goods or services.
- Stories or testimonials demonstrating the benefits of the contributions.
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
- How to Identify Corporate Partnerships [With Double the Donation]. Did you know that your matching gift software can help uncover broader corporate partnerships? See how you can do so with this complete guide.
- 14 Types of Corporate Philanthropy You Should Know About. There’s more to corporate giving than just in-kind donations. Check out these main types of philanthropy and see how your organization can benefit.
- Become an Expert: Access The Ultimate Guide to Matching Gifts. One of the leading forms of corporate giving is matching gifts. Find out everything you need to know about the programs here!
Corporate Sponsorship Statistics | Facts & Figures to Know
Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.
In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.
Sponsorship makes up 12% of a brand’s marketing budget on average.
Key Takeaway 🔑With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause. |
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.
Key Takeaway 🔑The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach. |
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.
Key Takeaway 🔑North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.
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KPIs companies track to demonstrate sponsorship value:
Key Takeaway 🔑Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment. |
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.
Key Takeaway 🔑In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue. |
Corporate survey respondents ranked the following sponsorship opportunities as the most effective in terms of marketing potential:
Corporate survey respondents ranked the following sponsorship opportunities as the least effective in terms of marketing potential:
Key Takeaway 🔑Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.
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81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.
Key Takeaway 🔑With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too! |
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.
Key Takeaway 🔑Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships. |
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:
Key Takeaway 🔑Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships. Interested in learning how? Check out our webinar replay on building a corporate development strategy here! |
| Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.
Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%. 69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years. Key Takeaway 🔑With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.
Source: New Sponsorship Industry Survey Reveals Dramatic Growth in Spending – Ticket Manager |
Wrapping Up & Additional Resources
Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.
With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact. Even better? Double the Donation’s database now contains information about corporate sponsorship opportunities, making it easier than ever to uncover and make the most of these programs.
Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:
- The Ultimate Guide to Marketing Corporate Sponsorships. Put the power of these corporate sponsorship statistics into action. Find out how you can market sponsorships to raise more and engage new partners here.
- How to Track Corporate Sponsorships [A Nonprofit’s Guide]. Ensure the sponsorship process is a clear, easy, and trackable one. Learn everything you need to know about tracking corporate sponsorships in this guide!
- Identifying Corporate Partnerships [With Double the Donation]. Start with the best corporate sponsorship prospects for your cause. Uncover ideal opportunities with Double the Donation’s matching gift insights.
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How to Track Corporate Sponsorships [A Nonprofit’s Guide]
Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.
Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.
Specifically, we’ll cover the following:
- Why is tracking corporate sponsorships essential?
- Core steps in the corporate sponsorship tracking process
- Metrics & KPIs for tracking corporate sponsorship success
Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.
Why is tracking corporate sponsorships essential?
Tracking corporate sponsorships ensures effective management of these valuable partnerships—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:
- Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
- Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
- Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
- Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
- Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
- Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.
By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.
Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.
Core steps in the corporate sponsorship tracking process
For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships—and what to track for each phase:
1. Identify Potential Sponsors
Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.
We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, local business directories, or even Double the Donation’s newly updated database to identify and engage with prospective sponsors.
And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.
What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers
2. Develop a Compelling Sponsorship Proposal
A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.
As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.
After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.
What to track at this stage: Outreach to potential sponsors, as well as any responses you receive
3. Secure Sponsorship Agreements
Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.
In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.
What to track at this stage: Partnership expectations and timelines
4. Deliver on Commitments
Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.
To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.
What to track at this stage: Tangible deliverables agreed upon through the sponsorship
5. Measure and Report Impact
At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.
For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.
What to track at this stage: Mission impact through funds raised or collected
6. Maintain and Strengthen Relationships
This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.
Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.
What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement
Metrics & KPIs for tracking corporate sponsorship success
Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:
| Sponsorship revenue | Total monetary contributions received from sponsors. |
| Percentage of goal achieved | How much the sponsorship helped reach specific campaign or event fundraising goals. |
| Return on investment (ROI) | Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications). |
| Audience reach | The number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic). |
| Social media mentions | Posts, shares, or comments that highlight the sponsor or partnership. |
| Media coverage | Articles, press mentions, or interviews that reference the sponsorship. |
| Campaign performance | Results from co-branded marketing campaigns, including click-through rates, conversions, and lead generation. |
| Event participation | Number of sponsor representatives or employees attending events or engaging in sponsored activities. |
| Beneficiaries served | The number of people or communities positively impacted due to the sponsorship. |
| Program outcomes | Tangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built. |
| Sponsor retention rate | Percentage of sponsors who renew their support year after year. |
By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.
Next steps & additional resources
Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.
Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.
With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.
Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:
- How to Identify Corporate Partnerships [With Double the Donation]. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
- The Ultimate Guide to Marketing Corporate Sponsorships. Get better sponsorship results by marketing the opportunity well. Learn how you can promote sponsorships and build better corporate relationships here.
- Improve the Donor Journey with Matching Gifts. Grow your donor relationships with corporate giving! Explore how matching gifts can supercharge the donor experience with this free downloadable guide.
The Ultimate Guide to Marketing Corporate Sponsorships
Corporate sponsorships can be a game-changer for nonprofits, offering essential funding, resources, and visibility that help amplify their impact. But attracting and maintaining these partnerships takes more than just a compelling mission. It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in a way that resonates with corporate goals while advancing your nonprofit’s mission.
Lucky for you, this guide will show you exactly how to approach and excel in each of these areas, empowering your nonprofit to build impactful, lasting partnerships. Specifically, we’ll cover:
- Understanding Corporate Sponsorships
- Developing a Sponsorship Marketing Strategy
- Attracting Corporate Sponsorships
- Marketing Sponsorships, Once Secured
From identifying the right partners to creating tailored sponsorship packages and measuring your success, this article will equip you with the knowledge you need to build sustainable, mutually beneficial sponsor relationships. Let’s begin!
Understanding Corporate Sponsorships
Corporate sponsorships can be defined as dedicated partnerships in which a business or other organization provides financial support, goods, or services to a nonprofit, event, or cause in exchange for brand exposure and other benefits.
These partnerships are typically designed to be mutually beneficial. The nonprofit receives valuable resources, funding, or in-kind contributions. Meanwhile, the company gains visibility, positive brand association, and opportunities to align with causes that matter to its target audience.
Corporate sponsorships can take many forms and often include:
Financial contributions
This is the most traditional form of sponsorship, where a company provides monetary support (one-time or ongoing) to a nonprofit. In exchange, the company typically receives brand exposure, recognition, or specific benefits as outlined in a sponsorship agreement.
In-kind donations
Rather than cash, companies provide goods, services, or knowledge that can directly benefit the nonprofit or its programs. Examples of in-kind donations include providing technology, office supplies, event space, or skills-based volunteer hours. This type of sponsorship can significantly reduce a nonprofit’s operating costs while allowing companies to contribute in a way that aligns with their products or expertise.
Media sponsorships
In a media sponsorship, a company (usually a media outlet) provides promotional support to increase visibility for a nonprofit’s event or cause. This support can include free or discounted advertising space, social media promotion, press coverage, or even media production assistance. Media sponsorships are valuable as they help nonprofits reach a wider audience, often without the usual advertising costs.
Corporate and employee giving
Corporate and employee giving programs allow companies and their employees to contribute to nonprofits through matching gift programs, payroll deductions, and volunteer grants or hours. These programs not only boost direct funding but also encourage employee involvement in causes, fostering a culture of philanthropy within the company and organization alike.
Not to mention, the partnerships can be formed for many purposes, such as upcoming events, new or expanded programs, and other projects.
Developing a Sponsorship Marketing Strategy
Before you jump into marketing corporate sponsorships, it’s a good idea to establish a dedicated strategy for doing so. Here are a few steps you can take prior to your marketing rollout:
Identify target sponsors.
Finding the right sponsors is the foundation of a successful corporate sponsorship strategy. Begin by researching companies that have a history of supporting causes similar to your nonprofit’s mission—or that have a Corporate Social Responsibility (CSR) focus that aligns with your values. A corporate giving database like Double the Donation can make this step as easy as can be.
From there, you’ll want to consider their audience, industry, and goals. Are they looking to boost community involvement, improve their brand image, or reach new markets? Knowing their motivations can help you present a partnership that speaks directly to their interests.
Not to mention, your donors’ employment information can have some valuable insights here as well! If a ton of your donors (particularly those engaging in matching gift programs) work for a specific company, that company can be a great place to kick off your outreach efforts.
Create a value proposition.
Your value proposition is the core of your sponsorship pitch. It essentially answers the question, “Why should a company sponsor us?” making it clear that a partnership with your nonprofit is more than just a charitable act—it’s a strategic, impactful investment.
To craft a strong value-add, focus on the unique benefits a partnership with your organization can offer the potential sponsor. This might include audience reach, media exposure, community engagement, or brand alignment with a meaningful cause.
In your planning, be sure to emphasize how the partnership will advance both the company’s CSR goals and your nonprofit’s mission. And whenever possible, offer real data insights to showcase the tangible benefits a sponsor could gain.
Establish sponsorship packages.
Sponsorship packages provide companies with structured options for involvement, allowing you to offer tailored benefits that meet varying levels of sponsorship commitment.
A tiered sponsorship package (e.g., Gold, Silver, Bronze, etc.) gives businesses flexibility and enables your nonprofit to cater to different types of companies, from local small businesses to enterprise-level corporations.
For the best results, sponsorship packages should include the following key components:
- Levels and Benefits: Define clear sponsorship levels with ascending benefits. For example, higher-tier sponsors may receive more prominent logo placement, exclusive media mentions, or speaking opportunities at events.
- Customization Options: Offer ways for sponsors to customize packages based on their unique goals, such as targeted event promotions or digital-only sponsorships.
- Clear Deliverables: Outline exactly what the sponsor will receive—and the benefits of each package—to avoid misunderstandings and ensure transparency throughout the process.
All in all, having well-defined sponsorship packages will make it easy for potential partners to see the value of working with you and select a level that aligns with their budget and impact goals.
Build a corporate sponsorships landing page.
Your website is where most supporters will go to research your organization and the various ways you offer to get involved. That includes corporate partners! Thus, establishing a dedicated sponsorships page on your website can be a great way to turn interest into action.
Ideally, this page should serve as a one-stop hub where potential sponsors can learn about your organization, explore sponsorship opportunities, and take steps to initiate a partnership. Here are a few key elements you’ll want to include:
- Clear and Compelling Content: Describe your nonprofit’s mission, goals, and the impact of corporate partnerships in a way that engages and motivates potential sponsors.
- Sponsorship Benefits: Clearly outline the benefits of sponsorship, such as brand exposure, media mentions, and event participation.
- Past Successes: Include case studies, testimonials, or success stories from previous sponsors to demonstrate the positive outcomes of your partnerships.
- Easy Contact or Inquiry Form: Make it simple for sponsors to reach out by including an inquiry form, allowing them to express interest and connect with you for more information.
A dedicated partnerships page can be the first step in converting a company’s interest into a lasting sponsorship, providing everything they need to understand the value and start the conversation.
Attracting Corporate Sponsorships
Now, it’s time to reach out to potential sponsors and drum up interest in your organization’s partnership opportunities. Here are three tangible steps you can take to do so effectively:
Initiate personalized outreach.
When it comes to securing corporate sponsorships, personalized outreach can make all the difference. Companies typically receive many partnership requests, so tailoring your communication to speak directly to a potential sponsor’s goals, brand identity, and social values shows you’ve done your research and see them as more than just a funding source.
Start by identifying the right point of contact—ideally someone within their CSR, marketing, or HR departments—and personalize your outreach to reflect the specific ways a partnership could align with their objectives.
Check out these tips and strategies for effectively personalizing your outreach:
- Research Company Values and Goals: Study their mission statement, CSR initiatives, and past partnerships. Reference these in your outreach to show your proposal aligns with their priorities.
- Highlight Relevant Sponsorship Benefits: Frame your proposal around how their brand could benefit from supporting your nonprofit, using language that speaks to their industry or audience.
- Follow Up Thoughtfully: If you don’t receive an immediate response, follow up in a respectful and value-driven way, such as by sharing a relevant success story or impact update.
Initiating personalized outreach demonstrates respect for their brand and positions your organization as a professional, mission-driven partner worth considering. And your supporters may be able to help here, too! If you have a donor who works for one of your potential partners, see if you can use that connection to get your foot in the sponsorship door.
Showcase tangible impact.
Companies want to see the impact their sponsorship will have—not just on your organization but on the communities you serve. By showcasing tangible outcomes, such as the number of people helped, environmental changes made, or specific projects supported, you create a compelling story that resonates with their values and provides concrete evidence of the difference their contribution makes.
Demonstrating tangible sponsorship impact reassures companies that their support is driving meaningful change, making them more likely to engage and continue partnering with you.
Leverage employee engagement.
Employee engagement can be a powerful asset when attracting corporate sponsorships. After all, many companies are eager to involve their employees in social impact activities, as it boosts morale, strengthens team dynamics, and fosters a positive corporate culture.
In order to market corporate sponsorship opportunities well, we recommend highlighting ways the partnership could engage their staff, such as through hands-on volunteer days, team fundraising events, or workplace giving campaigns like matching gifts and more. You can even focus on one-off engagement opportunities such as custom or unique matching gift programs!
Integrating employee engagement options into sponsorship proposals creates added value for corporate partners, strengthening the appeal of sponsorship and establishing a more comprehensive relationship model.
Marketing Sponsorships, Once Secured
After you’ve connected with companies and established sponsorship agreements, you’ll want to market the partnerships to your broader audience, too. Check out these tips and tricks to promote your new partnerships:
Showcase corporate sponsorships on social media.
Social media is a powerful medium for highlighting corporate sponsorships and demonstrating the positive impact your partners are making. By publicly acknowledging sponsors through social channels, you can increase their brand exposure, showcase their commitment to your cause, and encourage engagement from their audience as well.
To do so well, we suggest sharing visuals, videos, or testimonials that highlight the sponsor’s involvement in a way that tells a story and engages viewers. Meanwhile, tagging sponsors and using relevant hashtags can increase the visibility of your posts, too. You can even invite sponsors to collaborate on social media campaigns, such as with joint posts, live events, or story takeovers, to enhance interaction and brand alignment.
When done well, social media posts that celebrate sponsorships help reinforce the sponsor’s brand while also boosting your nonprofit’s credibility and reach.
Not to mention, regularly showcasing corporate sponsorships on social media also reinforces the value of sponsoring your organization to other potential partners!
Incorporate co-branded marketing opportunities.
Co-branded marketing has the potential to amplify the reach and impact of both your nonprofit and the corporate sponsor. All you need to do is create and share promotional content that benefits both brands.
Whether it’s through a joint email campaign, special edition merchandise, or shared media initiatives, co-marketing offers sponsors unique visibility while reinforcing your collaboration and demonstrating a united front for the cause.
Tracking and communicating sponsorship KPIs.
To demonstrate the success and value of your sponsorships, it’s essential to track and communicate key performance indicators (or KPIs) that matter to sponsors. These might include metrics like…
- Brand reach
- Social media impressions
- Engagement levels, open, and click rates
- Event attendance
- Audience demographics
- Specific outcomes achieved with their funding
Regularly reporting on sponsorship KPIs helps sponsors see the tangible results of their investment and strengthens the case for ongoing support. By sharing data-driven insights like these, you can give sponsors a clear picture of the impact their support has had, reinforcing the value of your partnership and laying the groundwork for future collaboration.
Next Steps & Additional Resources
Marketing corporate sponsorships is an art that combines storytelling, strategy, and relationship management. By applying the tactics provided in this guide, your organization can create meaningful partnerships that not only boost funding but also enhance brand recognition and community impact.
Remember, corporate sponsorships are most successful when they provide value to both parties, fostering a sense of shared purpose and mutual growth. As you implement these tips, don’t forget to continuously assess and refine your approach, nurturing long-term relationships that can support your mission for years to come.
With the right marketing, your nonprofit can attract sponsors eager to make a difference together.
Interested in growing your knowledge of all things corporate giving? Check out these recommended resources to learn more:
- How to Identify Corporate Partnerships. Did you know you can use your matching gift software to uncover corporate partnership opportunities? Read this guide to find out how.
- The Ultimate Fundraising Guide to Corporate Giving Programs. There’s more to corporate giving than sponsorships. Browse our guide to corporate giving programs to familiarize yourself with common opportunities.
- Become an Expert: Access The Ultimate Guide to Matching Gifts. Matching gifts can go a long way in engaging your donors and raising more through corporate funding. Get the free downloadable guide to learn more.
