Every nonprofit leader dreams of sustainable funding, and corporate philanthropy remains one of the most powerful yet underutilized tools to make that dream a reality. Whether it’s a company donating a generous check or offering free products and services for your next event, corporate contributions help power your programs, support your staff, and elevate your mission in new ways.
But here’s the catch: securing a corporate gift is only the beginning. To truly grow this revenue stream, you need to track what’s working, nurture your relationships, and build a strategy that turns one-time donations into lasting partnerships.
In this guide, we’ll explore how to successfully manage and expand your corporate giving pipeline (including both cash and in-kind contributions) and share tools and techniques to help you find new opportunities.
But First…Here’s Why Corporate Giving Matters Now More Than Ever
Corporate giving continues to be a key driver of nonprofit success. In fact, according to Giving USA, corporations gave over $44 billion to U.S. charities in 2024, encompassing both monetary gifts and in-kind donations.
Why does this matter for your organization? Because companies are actively looking for ways to invest in causes that align with their values—and when you position your nonprofit as a strategic partner, you’re more likely to be on the receiving end of that generosity.
Corporate giving can help your organization:
Increase fundraising capacity without over-relying on individual donors
Enhance program reach and operational support
Build community goodwill and legitimacy through company endorsement
Access new audiences via employee engagement and marketing partnerships
In short, cultivating corporate gifts—both in-kind and financial—is a strategic move for nonprofits that want to grow sustainably and create long-term impact.
The Two Pillars of Corporate Giving: Cash + In-Kind
Corporate support comes in two primary forms, and each offers unique value to your organization. Understanding the difference helps you target and tailor your outreach more effectively.
Cash Contributions These include direct monetary donations such as:
Sponsorships for events or campaigns
General operating support
Program-specific grants
Employee giving matches
Cash gifts offer the flexibility to fund what matters most to your organization, whether that’s staffing, new initiatives, or capacity building.
In-Kind Contributions These are non-monetary gifts that provide direct value. Examples include:
Professional services (e.g., legal, marketing, design)
Use of facilities or equipment
Volunteer time from employees
In-kind donations help you stretch your budget and access resources that might otherwise be out of reach.
Many companies offer both types of giving—and may even have existing programs that your organization can tap into with the right approach.
How to Track Corporate Contributions Strategically
One of the most common mistakes nonprofits make is failing to track corporate gifts effectively. Without a clear system in place, it’s easy to lose momentum, miss follow-ups, or overlook great opportunities for growth.
Here are key steps to building a solid corporate giving tracking strategy:
Centralize Your Data: Use a CRM or donor management system to create detailed corporate donor profiles. Track both cash and in-kind gifts, key contacts, communication history, application deadlines, and any employee engagement.
💡Tip: Before diving into your tracking strategy, assess whether your current CRM can handle your specific needs. Use a CRM assessment from a provider like Canvas Cloud to uncover gaps and opportunities in your current set-up.
Categorize Donations: Separate donations by type (cash vs. in-kind), value, and purpose. For in-kind gifts, assign an estimated fair market value to ensure accurate reporting.
Monitor ROI and Impact: Measure how each corporate gift contributes to your fundraising goals. Are event sponsors helping you reach more attendees? Is donated software improving your operational efficiency? Understanding the ROI (or return on investment) of each gift helps justify renewals and deepen engagement.
Establish Follow-Up Systems: Set reminders or automate thank-you messages, impact reports, and renewal asks. Don’t let corporate relationships fade once a donation is made; ongoing engagement is essential.
Track Application Cycles: Many companies with formal giving programs have strict timelines. Document deadlines, response times, and requirements for future reference.
When your tracking is tight, you’re more equipped to analyze trends, personalize outreach, and build more fruitful partnerships over time.
Ways to Grow Your Corporate Giving Program
Once you have a solid tracking system in place, the next step is growth. Here’s how to strategically expand your existing corporate giving program:
Audit Your Existing Network Start with the people who already support your mission. Do your board members, donors, or volunteers work for companies with giving programs? Use employment data to uncover existing connections and employer matching opportunities.
Target Businesses That Align with Your Mission Look for companies whose values, customer base, or geographic presence align with your cause. A regional grocery chain may be more invested in food security than a tech startup, for example.
Apply to Corporate Giving Programs Thousands of companies accept applications for sponsorships, grants, or in-kind donations. Resources like corporate giving databases can help identify which companies have open programs and how to access them.
Engage Employees, Not Just Executives Workplace giving and volunteerism often drive corporate philanthropy from the ground up. Invite employees to get involved through team volunteering, payroll deduction programs, or peer-to-peer fundraising campaigns.
Offer Partnership Packages Present companies with giving opportunities that combine cash sponsorships with in-kind contributions, marketing benefits, and employee engagement. Make it easy for them to say yes.
Recognize and Report Celebrate your partners publicly through social media, events, and newsletters. After the gift, provide an impact report showing how their support made a difference.
Growing your program doesn’t always mean chasing giant corporations. Many small and mid-sized businesses are eager to give, especially when they can see the local or social return on investment.
Final Thoughts: From Tracking to Thriving
Corporate giving (both in-kind and cash) is a powerful tool for nonprofits looking to increase impact, diversify funding, and build community relationships. But to fully benefit, you need strategy, systems, and the right partners in your corner. By tracking corporate contributions with care and intention, and using that data to guide your growth, you position your organization to not just receive more, but to build lasting, mutually beneficial partnerships.
Securing corporate grants can often feel like a daunting task, especially when it comes to identifying the right companies and contacts. However, many nonprofits overlook a powerful resource already within reach: corporate grants and employment data. By tapping into the employment information of your supporters, you can unlock a treasure trove of funding opportunities that are closer than you think.
Why? Companies are much more likely to fund organizations that resonate with their employees, whether through matching gift programs, CSR initiatives, or employee-nominated giving. These opportunities often start with a single connection: one of your donors, volunteers, or board members who works for a company eager to give back.
In this post, we’ll show you how to use corporate grants and employment data to identify and secure more funding opportunities than ever before.
1. Why Employment Data Matters for Corporate Grants
Many corporate giving programs, but especially grants, prioritize organizations with an internal advocate. This is usually an employee who donates, volunteers, or nominates the nonprofit in question. Therefore, if you can identify where your supporters work, you instantly gain visibility into which companies might be open to funding your mission.
Here’s why employment data is so valuable in this context:
Workplace giving grants: Companies are more likely to fund causes that matter to their workforce, which is where workplace giving programs like matching gifts, volunteer grants, and more come in.
Employee-nominated grants: Many companies accept nonprofit nominations from current employees, so knowing where your supporters work allows you to target them effectively.
Broader connections to grant opportunities: Even beyond grants that are specifically “employee-nominated,” nonprofits can use employment information to locate existing connections to charitable businesses. When a company sees that a sizable segment of their employee base supports your cause, they may be more likely to shell out grant funds.
The bottom line? Knowing your supporters’ employers allows you to tap into otherwise hidden funding pipelines. But first, in order to do so effectively, you need a system for capturing that data.
2. How to Collect Supporter Employment Information
Collecting employment data doesn’t have to be intrusive or complicated. In fact, most donors are happy to share where they work, especially if you explain how that information can help you unlock more impact.
Start by integrating employment data fields at key touchpoints:
Donation forms: Include an optional “Employer Name” field alongside standard fields such as name and email.
Confirmation pages: Prompt donors to check if their employer has a giving program immediately after donating by providing their company name in a database search tool.
Email follow-ups: Send a follow-up email asking supporters where they work, explaining how it can lead to increased funding.
Event sign-ups or volunteer forms: Add a simple employer field here, too; these contacts are often highly engaged and ready to provide additional value.
In addition to collecting data manually, organizations can also use employer data enrichment strategies to uncover employment information for supporters who haven’t provided it directly. These services analyze an individual’s name, email, and other identifying details to match them with publicly available employment records, allowing you to fill in the existing gaps in your database and fueling your corporate grant search.
By combining direct collection with employer append tools, you can build a far more complete picture of your supporter base and proactively identify companies that may be a great fit for outreach.
3. How to Identify Corporate Grants
Once you begin collecting supporter employment information (either through your donation forms or volunteer sign-ups) you can begin identifying which companies offer corporate grants that align with your mission. But with thousands of companies potentially offering funding, it can be tough to know where to start.
Instead of cold outreach, we recommend strategic resources to focus your efforts:
Look for curated corporate grant lists. Numerous nonprofit blogs and philanthropy platforms publish regularly updated roundups of companies with active grant programs. For example, check out this list of companies that give grants to nonprofits!
Look at your supporters’ employers. At this point, you should know where some of your supporters work. Use this information to research whether their companies offer grants or sponsorships, and whether employees can nominate or advocate for your organization.
Explore CSR or community investment pages. Visit the websites of companies in your network and look for terms like “Community Impact,” “Corporate Responsibility,” or “Giving Back.” These often lead to grant program guidelines, eligibility criteria, and deadlines.
Track and document your outreach. Use a simple CRM or spreadsheet to track potential grantmakers, application timelines, contact information, and employee advocates within each company.
Once you’ve identified likely prospects, craft proposals that highlight your mission alignment, your existing relationships with their workforce, and the tangible impact of their support. You can also tap into professional grantwriting resources, whether that’s hiring a writer, attending a webinar, or downloading free templates, to strengthen your applications.
4. Using Employment Data to Strengthen Grant Requests
Employment data isn’t just about discovery; it’s also a powerful way to strengthen your actual grant applications. When applying for a corporate grant, having an internal advocate can dramatically increase your odds of success.
Here’s how your team can involve them for the best results:
Ask the employee to nominate your nonprofit, if required by the grant.
Include their name, role, and connection to your organization in the application.
Invite them to provide a testimonial about why they support your mission.
Ask them to share internal CSR contacts or program guidelines with your team.
From there, when reaching out to corporate contacts or applying for grants, mention the employee connection explicitly: “We are proud to have 14 donors and 3 volunteers from your company, including Jane Doe from your Marketing team. Their ongoing support makes a meaningful impact, and we would love to explore a deeper partnership.”
All in all, this type of outreach shows alignment, community relevance, and trust: three key factors for funders considering grant applications.
5. Building Long-Term Value with Corporate Partners
Unlocking a single grant is excellent, but turning that grant into a long-term partnership is even better. Luckily, employment data can help you build those bridges.
For example, consider using corporate employment connections as a starting point for ongoing engagement. You can…
Send tailored impact reports to the employee advocate and CSR contact;
Invite company reps to site visits, events, or webinars;
Recognize the company publicly through social media, email, or donor walls;
Offer corporate volunteering opportunities that align with their values;
Bundle sponsorship, volunteering, and grant opportunities into custom partnership packages;
And more.
In the best case scenario, you’re not just asking for money. You’re inviting a company to be part of your mission and vision in a real, tangible way.
By keeping the employee connected, reporting on outcomes, and providing continued value, you can turn a one-time grant into a multi-year relationship that benefits both sides of the party.
Wrapping Up & Next Steps
Supporter employment data is one of the most underutilized assets in nonprofit fundraising. By simply knowing where your supporters work, you unlock access to employee-driven and broader giving programs, increase your relevance with corporate funders, and make your grant requests more personal and powerful than ever before.
Luckily, you can start today by:
Adding an “Employer” field to your donation and event forms
Conducting an employer append to gather missing employment info
Using that data to research and pursue grant opportunities backed by internal advocates
With complete data and a well-thought-out strategy in place, your nonprofit can open new funding pipelines, build stronger corporate partnerships, and expand your impact, one supporter at a time.
https://doublethedonation.com/wp-content/uploads/2025/08/DTD_Unlocking-Corporate-Grants-Using-Supporter-Employment-Data_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-08-12 17:03:402025-08-12 17:03:40Unlocking Corporate Grants Using Supporter Employment Data
Your gala was a huge success, your corporate sponsors seemed thrilled, and you’re already dreaming about next year’s event. But then… crickets. Your sponsors disappear until you reach out again, twelve months later, asking for the same thing.
Sound familiar? You’re not alone, and here’s the exciting part: there is untapped potential here.
What if that amazing company that sponsored your silent auction could become so much more than a one-night partner? What if they became your year-round champion, matching employee donations, sending volunteer teams, and even advocating for your cause in their industry?
The secret isn’t in asking for bigger sponsorship checks. It’s in transforming these relationships from simple transactions into genuine partnerships that benefit everyone involved.
Why Nurturing Relationships with Corporate Sponsors Matters
Corporate partners who feel truly connected to your mission will go above and beyond traditional sponsorship. Many companies, especially larger corporations, have budgets for initiatives that would directly benefit nonprofits, such as:
Offering matching gift opportunities for your donors
Organizing employee volunteer days that bring fresh energy to your programs
Donating incredible auction items
Providing professional services you couldn’t otherwise afford
Using their networks to spread your story far and wide
This guide will show you exactly how to make this transformation happen. We’ll walk through 11 proven strategies to identify the perfect partners, build authentic relationships, create unforgettable experiences, and keep the momentum going all year long.
1. Start with the Right Fit
Before you even think about reaching out, take time to find companies that genuinely align with your mission. The best partnerships feel natural from day one because both organizations share similar values and goals.
Look for companies that make the perfect partners by searching for things like:
Companies supporting similar causes – If they’re already writing checks to organizations like yours, they clearly understand and value the work you do
Local businesses – Companies in your community have a vested interest in making your area better and want to be known as good community partners
Large workforces – More employees mean more potential volunteers who might be passionate about your mission
Established CSR programs – Companies with foundations, matching gift programs, or volunteer days already have infrastructure for partnerships
The research phase might seem tedious, but it’s pure gold for relationship building. Use LinkedIn to find CSR managers or community relations directors. Better yet, ask your board members or key donors if they have connections. Warm introductions are incredibly powerful and show the company that people they trust believe in your organization.
Pro tip: Double the Donation’s corporate giving database makes it easier than ever to research companies’ giving priorities, sponsorship guidelines, and contact information. Look for businesses that already participate in matching gift programs since they’ve already demonstrated a commitment to supporting nonprofits like yours.
2. Build a Relationship Before You Pitch
A common mistake nonprofits make is going for the ask before they have warmed up the lead.
Instead of immediately sending a sponsorship packet, start with genuine curiosity about their goals. Schedule a casual coffee meeting and ask questions like “What does community involvement mean to your company?” or “What kinds of partnerships have been most rewarding for your team?”
Sometimes companies aren’t looking for marketing exposure at all. Maybe they want employee engagement opportunities, or they’re trying to build goodwill in the community, or their leadership genuinely cares about your cause and wants to make a difference.
Offer value before asking for anything. Here are some low-key ways to build trust
Have your Executive Director speak at a company meeting about trends in your industry
Host an employee lunch-and-learn about your programs
Offer a behind-the-scenes tour of your facilities
These interactions build trust and help both sides figure out if there’s real potential for partnership. The goal is to have them thinking “We should definitely work with these people” before you ever mention sponsorship dollars.
3. Be Clear On Sponsorship Packages (And Deliver)
Before connecting with potential event sponsors, come up with meaningful event sponsorship packages. Offering a variety of price points and benefits ensures that any organization interested in participating can find something that fits their budget and goals.
Consider creating tiered packages like:
Presenting Partner ($10,000+): Logo on all materials, speaking opportunity, premium table placement, social media shout-outs, and custom activation space
Champion Level ($5,000): Logo on select materials, recognition during event, preferred seating, and social media mentions
Supporter Level ($2,500): Name in program, table signage, and newsletter mention
Friend Level ($1,000): Program listing and website recognition
But here’s the crucial part: whatever you promise, deliver flawlessly. Take photos of their signage, screenshot social media posts featuring them, and document everything. Leverage your nonprofit CRM to make this infinitely easier by creating automated reminders for deliverables and storing all sponsor communications in one place.
4. Offer Measurable Results
While it can be difficult to measure the results of an event sponsorship, there are ways you can provide tangible results and information to your sponsors. If you are promoting your event sponsors on your nonprofit event landing pages, link them with UTM codes so you can track exactly how much traffic you are generating for them.
Create a comprehensive post-event report that includes:
Event attendance numbers and demographic breakdown
Social media reach and engagement metrics
Photos showing their branding and activation
Feedback surveys from attendees mentioning their company
Stories of impact made possible by their support
Media coverage that featured their involvement
The more data you can provide, the easier it becomes for sponsors to justify continued partnership internally. Many corporate sponsors need to show ROI to their executives, so help them build that case.
5. Offer a Seamless Onboarding Experience
Landing a new corporate sponsor is only the first step. How you welcome and integrate them into your mission can make the difference between a one-time check and a multi-year commitment.
A thoughtful onboarding process ensures that your new partner feels informed, appreciated, and excited from the start. Consider these steps:
Kickoff Meeting – Schedule a meeting with key contacts to align on shared goals, expectations, and communication preferences.
Sponsor Welcome Kit – Provide materials like your latest impact report, brand guidelines, upcoming event calendar, and key staff contact information.
CRM Setup – Add sponsor contacts, communication notes, and agreement details into your nonprofit CRM, so you can track every interaction and set automated reminders for follow-ups.
Engagement Calendar – Share opportunities for involvement throughout the year, from volunteer days to speaking engagements.
By treating sponsors like valued partners from day one, you lay the foundation for long-term collaboration.
6. Track Your Donor’s Employer Data
One of the most overlooked opportunities in corporate fundraising is right under your nose: your existing individual donors’ employers. Many of your supporters work for companies that could become major sponsors, and you might not even know it.
Employment data is a goldmine for corporate giving strategy because it helps you:
Identify Hidden Connections: That $100 annual donor might work for a Fortune 500 company with a massive corporate foundation
Find Matching Gift Opportunities: Companies that match employee donations often sponsor nonprofits, too
Build Warm Introductions: Current donors can be your best ambassadors to their employers
Target Recruitment Efforts: Focus volunteer recruitment on companies where you already have employee support
If you discover that fifteen of your donors work for the same large employer, that’s a clear signal to approach that company about a formal partnership. Your donors become internal champions who can speak authentically about your impact.
7. Transform Events Into Year-Round Partnership Opportunities
The biggest mistake nonprofits make is treating corporate sponsors like ATMs that only get activated once a year. Your annual gala, auction, or festival shouldn’t be the end of a sponsor relationship; it should be the launchpad for deeper, year-round collaboration that creates genuine value for both parties.
Start with post-event momentum. Within two weeks of your event, host an exclusive reception for sponsors to celebrate successes and share behind-the-scenes stories. Use this intimate setting to introduce the concept of ongoing partnership opportunities throughout the year.
Create meaningful touchpoints that matter. Move beyond simple thank-you notes to engagement opportunities that provide real value:
Quarterly Volunteer Days: Invite sponsor employees to pack food, mentor clients, or help with facility improvements. These hands-on experiences create emotional connections that last far beyond your annual event and give employees meaningful ways to connect with your mission.
Executive Advisory Roles: Invite sponsor executives to serve on project-specific task forces or advisory committees. This insider access makes them feel truly invested in your success while providing your organization with valuable business expertise.
Employee Giving Integration: Partner with sponsors to promote workplace giving campaigns among their employees, potentially doubling or tripling the total support you receive from that company while building broader awareness of your mission.
Strategic Networking Events: Host quarterly gatherings where sponsors can connect with each other while learning about your programs. Position your organization as a community builder that creates valuable business relationships, not just a beneficiary seeking support.
Make it systematic, not sporadic. Use your donor database to create custom communications that go out on a regular schedule. Quarterly check-ins, monthly impact updates, and timely invitations to relevant opportunities keep your organization top-of-mind without overwhelming busy executives.
When sponsors see their event investment transform into meaningful, ongoing collaboration, they’re far more likely to renew (and increase) their support year after year.
8. Leverage Technology for Corporate Relationship Management
Managing year-round relationships with multiple corporate sponsors requires organization and consistency that’s impossible to maintain with spreadsheets and good intentions alone. A sophisticated nonprofit CRM becomes your relationship management command center.
Look for CRM features specifically designed for corporate relationship management:
Contact Hierarchies: Track relationships between individual contacts, their companies, and subsidiary organizations
Communication Tracking: Log every email, phone call, and meeting to ensure no interaction falls through the cracks
Automated Workflows: Set up reminders for follow-ups, renewals, and stewardship activities
Reporting Dashboards: Monitor sponsor engagement levels and identify relationships that need attention
Integration Capabilities: Connect with email marketing, event management, accounting, and workplace giving systems for seamless data flow
The right technology doesn’t replace relationship building. It amplifies your ability to be thoughtful, consistent, and strategic in your outreach.
Many companies are looking for fresh, meaningful ways to connect with causes, beyond the standard logo placement. By thinking creatively, you can offer benefits that make your sponsorship package stand out while providing genuine value that resonates with modern corporate social responsibility goals.
Create signature experiences that can’t be replicated elsewhere:
Sponsored Program Days – Dedicate a day of programming to a sponsor, with signage and social media posts highlighting their support. Take it further by naming the day after them (“Wells Fargo Financial Literacy Day”) and creating custom materials they can share with their own stakeholders.
Employee Spotlight Stories – Feature sponsor employees in your newsletter or blog to show the human side of their involvement. Include their personal motivations for supporting your cause and how the partnership has impacted them professionally and personally.
Behind-the-Scenes Access – Give sponsors VIP tours, access to board meetings, or the chance to meet program participants directly. Create “insider briefings” where they get first access to program updates, challenges, and successes before the general public.
Leverage digital opportunities for maximum impact:
Co-Created Content Series – Partner with sponsors to develop educational content, webinars, or social media campaigns that showcase their expertise while advancing your mission. A financial services company could co-host financial literacy workshops, while a tech company could lead digital skills training.
Exclusive Digital Channels – Create sponsor-only Facebook groups, LinkedIn communities, or email newsletters where they can network with other supporters and get insider updates about your work.
Custom Impact Dashboards – Use your fundraising and engagement tools to create real-time, personalized reports showing exactly how their support made a difference. Include metrics they care about, like volunteer hours generated, people served, or measurable outcomes achieved.
Think beyond traditional event benefits:
Thought Leadership Platforms – Invite sponsor executives to speak at your events, contribute to your blog, or participate in podcast interviews about industry trends that intersect with your mission.
Innovation Labs – Partner with tech or consulting sponsors to tackle specific organizational challenges, giving them a chance to showcase their problem-solving skills while helping you improve operations.
Legacy Projects – Offer naming opportunities for programs, facilities, or initiatives that will provide long-term brand association and recognition.
Cross-Promotion Opportunities – Feature sponsors in grant applications as implementation partners, include them in media interviews about collaborative initiatives, or highlight their support in presentations to other potential funders.
Creative benefits not only make sponsors feel special, but they also deepen the connection between their brand, your mission, and your community while providing them with valuable content and experiences they can’t get elsewhere. The key is understanding what each sponsor values most and crafting benefits that align with their business goals and corporate culture.
10. Automate a Follow-Up Email Series
Don’t let your sponsors disappear into the void after your event ends. Set up an automated email series that keeps corporate sponsors engaged and informed about your organization’s ongoing work throughout the year.
Here’s what a strategic follow-up series might look like:
Week 1 Post-Event: Thank you message with event highlights and immediate impact
Month 1: Detailed impact report showing how their sponsorship dollars were used
Month 3: Update on programs they helped fund with specific success stories
Month 6: Invitation to volunteer opportunity or facility tour for their employees
Month 9: Preview of next year’s event with early engagement opportunities
Month 11: Formal renewal conversation with customized proposal
A nonprofit CRM makes this seamless by automatically triggering these communications based on sponsorship dates and allowing you to personalize messages based on their specific interests and giving history. You can also track open rates and engagement to see which messages resonate most with different sponsors.
11. Measure and Optimize Your Corporate Program
Like any fundraising strategy, corporate relationship building improves with measurement and optimization. Track metrics that matter for long-term partnership development:
Retention Rate: What percentage of sponsors renew year over year?
Upgrade Rate: How many sponsors increase their investment over time?
Engagement Score: How actively do sponsors participate in non-financial opportunities?
Lifetime Value: What’s the total value of relationships beyond just sponsorship dollars?
Pipeline Health: How many prospects are in each stage of relationship development?
Use this data to refine your approach. Maybe sponsors who attend volunteer days are 3x more likely to renew. Or perhaps companies that start with smaller sponsorships but receive excellent stewardship become your biggest champions over time. Make your data work for you, so you can build upon what works and eliminate what doesn’t.
Final Thoughts
Building lasting partnerships with corporate event sponsors starts with viewing them as strategic allies who believe in your mission rather than one-time transactional donors. The difference between organizations that struggle with sponsor retention and those that cultivate thriving corporate relationships often comes down to this single shift in perspective.
To maximize the potential of corporate sponsors, nonprofits should create a comprehensive stewardship plan. This begins with understanding the sponsor’s goals and creating a mutually beneficial relationship. Staying connected and demonstrating impact throughout the year is essential for maintaining the relationship and unlocking additional opportunities, such as matching gift programs and volunteer days.
Tools like nonprofit CRMs can help manage and track sponsor relationships, and platforms like Double the Donation can help organizations make the most of corporate giving potential.
When applying for a grant, your Statement of Need is one of the most critical sections of your proposal. It explains why your project is necessary, who it will benefit, and how it addresses a pressing issue. But whether you’re applying for grants for the first time or you’re simply looking to refresh your current grant-seeking strategy, learning how to write a statement of need for grants can be an overwhelming task.
In this guide, we’ll walk you through the key elements of writing a compelling Statement of Need, provide tips for making your case persuasive, and even offer a ready-to-use template to streamline the process. Specifically, we’ll cover:
All in all, a well-crafted Statement of Need can make your application stand out by clearly demonstrating the urgency and significance of your cause. Dive in to explore our best practices and a step-by-step walkthrough of the process.
Let’s begin!
What is a Statement of Need?
A Statement of Need is a crucial component of a grant proposal that explains why your project or program is necessary. It provides a clear, evidence-based argument that highlights the problem your organization aims to address and demonstrates the urgency of the issue.
Essentially, a Statement of Need answers the question: Why is this funding needed?
For the best results, a well-written Statement of Need should include:
A clear definition of the problem – Describe the issue your project seeks to solve and who is affected.
Data and evidence – Use statistics, research, and real-world examples to support your claims.
Relevance to the funder – Show how your project aligns with the grantmaker’s mission and priorities.
Potential impact – Explain how your project will create meaningful change and why it’s the right solution.
This section sets the stage for the rest of your proposal, helping funders understand the significance of your work and why they should invest in your cause.
A compelling Statement of Need can make the difference between securing funding or being overlooked, so it’s essential to craft it with clarity and persuasion.
How does a Statement of Need help secure grants?
A Statement of Need plays a crucial role in securing grants. Why? it persuades funders that your project is both necessary and impactful. Grantmakers generally receive a wide array of applications, so your proposal must clearly communicate why your initiative deserves funding over others.
A strong Statement of Need helps in the following ways:
Demonstrates Urgency – It highlights a pressing issue that requires immediate attention, showing funders why action is needed now.
Establishes Credibility – By including well-researched data, statistics, and testimonials, you prove that your project is backed by evidence and a deep understanding of the problem.
Aligns with the Funder’s Mission – Grantmakers want to support projects that fit their goals. A well-crafted Statement of Need connects your organization’s work to their priorities, increasing your chances of approval.
Shows Real-World Impact – Funders want to invest in initiatives that create measurable change. By outlining how your project will address the issue and benefit the target audience, you make a compelling case for why your work matters.
Builds an Emotional Connection – While data is essential, storytelling can make your need more relatable. Including real-life examples or success stories helps funders connect with your cause on a deeper level.
Ultimately, a persuasive Statement of Need convinces funders that your project is a worthwhile investment. When written effectively, it not only justifies your request for funding but also inspires confidence in your organization’s ability to create meaningful change.
Steps for writing a Statement of Need
Crafting a compelling Statement of Need requires careful planning, thorough research, and a clear structure.
Here are the essential steps that your team can follow to secure more grant funding.
1. Identify the Problem
Start by clearly defining the issue your project aims to solve. Describe who is affected, how they are impacted, and why the problem is urgent.
For the best results, use precise language to paint a compelling picture of the needs your organization and its constituents are facing.
2. Support with Data and Evidence
Grantmakers want to see factual proof that your issue is significant. Incorporate relevant statistics, research studies, community assessments, or real-world examples to validate your claims.
Remember: reliable data strengthens your credibility and makes your case more persuasive.
3. Explain the Root Causes
Beyond stating the problem, explain why it exists. Identify contributing factors and systemic issues that your project will address. This demonstrates a deep understanding of the challenge and a strategic approach to solving it.
4. Connect to the Funder’s Mission
Every funder has specific goals and priorities. Research their funding guidelines and tailor your Statement of Need to align with their mission. Show how your project fits within their focus areas and contributes to their overall impact.
5. Highlight the Consequences of Inaction
Emphasize what will happen if the problem is not addressed. Will the issue worsen? Will more people be affected? Creating a sense of urgency can make your request more compelling and motivate funders to take action.
6. Present Your Solution
While the Statement of Need focuses on the problem, briefly introduce your project as the solution. Explain why your organization is uniquely positioned to address the issue and how your approach is the most effective.
7. Keep It Clear and Concise
Avoid jargon or overly technical language. Keep your writing clear, structured, and to the point. Funders review many proposals, so a well-organized and easy-to-read Statement of Need will make a stronger impression.
By following these steps, you can craft a persuasive and well-supported Statement of Need that effectively communicates the urgency and significance of your project, increasing your chances of securing grant funding.
Free template: Statement of Need for grants
The following template provides a structured approach to writing a Statement of Need that is clear, data-driven, and compelling. Feel free to customize it to fit your own specific mission and project goals while ensuring alignment with the intended grantmaker’s priorities!
[Organization]
[Date]
[Grant or Funder’s Name]
1. Introduction: The Problem at Hand
In [community/location], [describe the problem in one sentence]. Currently, [X number] of individuals are affected by [specific issue], leading to [negative impact]. Despite existing efforts, [highlight gap in current solutions].
2. Supporting Data and Evidence
According to [source], [statistic or key finding]. Additionally, research from [reliable organization] shows that [supporting data]. These figures highlight the growing need for immediate action to address [specific problem].
3. Root Causes and Contributing Factors
The primary reasons for this issue include [list key causes, such as lack of resources, systemic barriers, or economic factors]. Without intervention, these challenges will continue to worsen, affecting even more individuals in [target community].
4. Consequences of Inaction
If no action is taken, [describe potential adverse outcomes], leading to [larger-scale social, economic, or health impact]. This makes it crucial to implement sustainable solutions now.
5. Connection to the Funder’s Mission
Our mission at [Nonprofit] is to [state mission]. This aligns with [Funder]’s commitment to [funder’s goal or mission], making this partnership an ideal opportunity to create meaningful change.
6. Proposed Solution (Brief Overview)
Through [program name or initiative], we will provide [services/resources] to [target population]. Our approach includes [key strategies], which have been proven to [impact/outcome].
7. Call to Action
With the support of [Funder], we can take meaningful steps toward solving [problem]. This funding will help us [specific action, e.g., expand services, reach more people, improve resources] and create lasting change for [beneficiaries]. We look forward to the opportunity to work together and make a real impact.
Wrapping up & additional resources
A strong Statement of Need is the foundation of a successful grant proposal. By clearly outlining the problem, providing data-driven evidence, and connecting your project’s goals to the funding organization’s mission, you can make a compelling case for support.
Just remember to keep your writing clear, concise, and impactful. With the right approach—and the template we provided—you’ll be well on your way to securing the funding needed to bring your next project to life.
Interested in learning more about corporate giving strategies and beyond? Check out these additional resources:
Maximizing Impact With Corporate Volunteer Grant Programs. Volunteer grants (also known as Dollars for Doers) are some of the most widely available forms of corporate giving. Learn everything you need to know about getting started with these programs in our complete guide.
The Complete Guide to In-Kind Donations for Nonprofits. Grants don’t have to be solely monetary, either. Many companies and other donors are willing to provide in-kind support, too, through goods and services offered. Learn more about these in-kind donations here!
Free Download: Developing a Workplace Giving Plan. Discover other types of corporate giving programs—and how your organization can make the most of them—with our guide to developing a workplace giving plan. From matching gifts to VTO hours, this resource covers it all.
https://doublethedonation.com/wp-content/uploads/2025/02/DTD_How-to-Write-a-Statement-of-Need-for-Grants-With-Template_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-02-10 15:35:182025-02-10 15:35:18How to Write a Statement of Need for Grants [With Template]
Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?
In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.
And we’ll do so by answering the following frequently asked questions:
Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!
What are corporate grants for nonprofits?
Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.
While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:
Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.
All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.
Why do companies provide corporate grants for nonprofits?
There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:
Increased Social Responsibility
Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.
Enhanced Corporate Image and Reputation
Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.
Growth in Employee Engagement and Satisfaction
Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.
Deepened Community Relations
By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.
Annual Tax Benefits
Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.
Strengthened Partnerships and Collaborations
Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.
Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.
How do nonprofits benefit from corporate grants?
Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!
Check out the following benefits offered by corporate grants for nonprofits:
Financial Support for Programs and Operations
Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.
Increased Visibility and Credibility
Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.
Access to New Resources
Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.
Opportunities for Long-Term Partnerships
Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.
Employee Engagement and Support
Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.
Strengthening Community Relationships
Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.
Increased Credibility with Other Funders
When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.
Opportunities for Marketing and Publicity
Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.
In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.
How can organizations obtain corporate grants?
Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!
Obtaining corporate grants is a dedicated process that includes the following steps:
1. Identifying Potential Corporate Grant Makers
To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:
Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door—employee interest!
2. Aligning Your Mission with Corporate Priorities
Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).
You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.
3. Researching Corporate Grant Criteria
Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:
Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.
4. Building Relationships with Corporate Partners
Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…
Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.
5. Crafting a Compelling Grant Proposal
A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::
Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.
6. Submitting the Grant Application
It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:
Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.
7. Following Up and Staying Engaged
Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.
After submitting a corporate grant proposal, it’s important to:
Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.
8. Reporting on Grant Impact
Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:
Keep detailed records: Track how the grant is spent and document the outcomes.
Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.
By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.
What companies offer corporate grants for nonprofits?
Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.
Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.
Bank of America
Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.
In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.
Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.
Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.
The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.
Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.
Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.
All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.
Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.
Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.
The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.
Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.
The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.
Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.
The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.
The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.
Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.
Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.
The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.
Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.
State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.
State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.
The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.
The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.
Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️
Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.
The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.
Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.
Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.
The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.
Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.
Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.
Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.
General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.
The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.
Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.
Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.
The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.
Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.
Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.
Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.
The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.
Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.
The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.
American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.
Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.
Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.
Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.
Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.
U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.
U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.
Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.
As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.
Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:
In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
6 Steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Identify in-kind giving opportunities.
The first step to tracking and securing in-kind donations is knowing where to look—and that’s often the hardest part. Corporate in-kind giving programs can be difficult to track down, scattered across company websites, or only shared internally with employees. That’s why leveraging a centralized, trusted resource can make all the difference.
With Double the Donation’s corporate giving database, identifying in-kind giving opportunities has never been easier. In addition to its well-known matching gift data, the platform now includes a curated list of companies that offer in-kind support to nonprofits, schools, and universities. Whether you’re looking for donated products, services, gift cards, or sponsorships, this tool lets you uncover a wide range of options, making it easier to apply than ever before.
2) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
Who was asked for a donation (specific individuals, businesses, or organizations).
The specific items or services requested.
The date and method of the ask (e.g., email, phone call, or meeting).
Any responses, follow-ups, or commitments received.
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
3) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
The type of donation (e.g., goods, services, etc.).
The quantity and condition of donated items.
Any restrictions or specific terms related to the donation’s use.
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
4) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
Use retail prices for goods.
Seek professional appraisals for high-value items or unique contributions.
Refer to industry standards for services like legal advice or graphic design.
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
5) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
Donor information (name, contact details).
Details of the donation (type, FMV, date, and purpose).
Any follow-up actions, such as thank-you messages or recognition.
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
6) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
Name of the organization
Statement of tax exemption
Date of donation
Description of donation
Disclosure of quid pro quo contributions
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
Company names and contact information.
Types and values of past donations.
Industries represented and areas of expertise.
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
Previous in-kind donations made, including dates and values.
Types of goods or services donated.
Communication history, such as thank-you notes, follow-ups, and invitations to events.
Notes on the donor’s preferences or special requests.
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
Tangible goods (e.g., food, equipment, clothing).
Professional services (e.g., legal advice, marketing support).
Use of space or equipment (e.g., event venues, vehicles).
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
Word-of-mouth recommendations.
Social media or online campaigns.
Corporate partners or community events.
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
Cost savings achieved through in-kind support.
The number of people served using the donated goods or services.
Stories or testimonials demonstrating the benefits of the contributions.
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
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