What Are Corporate Grants for Nonprofits Guide + Examples

What Are Corporate Grants for Nonprofits? Guide + Examples

/in , , , /by

Securing funding is a top priority for charitable organizations, and corporate grants for nonprofits can be a game-changer. From powering community programs to supporting innovative solutions for societal challenges, these funds provide critical resources to help nonprofits achieve their missions. But what exactly are corporate grants, and how can nonprofits tap into this valuable funding source?

In this guide, we’ll break down what corporate grants are, how they work, and the different types available. We’ll also share examples of successful corporate grant programs and actionable tips for nonprofits to enhance their grant application strategies.

And we’ll do so by answering the following frequently asked questions:

Whether you’re new to the grant-seeking process or are simply looking to refine your approach, this resource is designed to help your organization secure impactful partnerships with corporate funders. Let’s begin!

What are corporate grants for nonprofits?

Corporate grants for nonprofits are financial contributions made by companies to support charitable organizations, initiatives, or projects that align with the company’s philanthropic goals or Corporate Social Responsibility (CSR) efforts. These grants can be one-time donations or part of an ongoing partnership and typically aim to address specific social issues or community needs.

While there’s no one-size-fits-all structure, it’s essential to recognize that corporate grants can be provided in various forms. These include:

  1. Direct Grants: Cash or funding provided to nonprofit organizations to support a particular program or project.
  2. Matching Grants: Companies match donations made by employees to qualified nonprofits, often on a dollar-for-dollar basis.
  3. In-kind Grants: Non-cash support, such as product donations, services, or resources, which can assist nonprofits in their operations or programs.
  4. Challenge Grants: A type of grant where the company pledges to contribute funds only if the nonprofit can raise a certain amount from other sources.

All in all, corporate grants offer nonprofits a significant source of funding and can also strengthen relationships between businesses and the communities they serve.

Why do companies provide corporate grants for nonprofits?

There are a number of reasons why a company might offer a grant to a nonprofit. While altruism may play a role in things, other corporate benefits offered by grant-making include:

Increased Social Responsibility

Many companies provide grants to support social causes and give back to their communities. Through corporate grants, businesses can contribute to addressing societal challenges, such as education, health, environmental sustainability, and poverty alleviation. Doing so helps them align with their CSR strategies and demonstrate their commitment to social good, which is often important to consumers and employees alike.

Enhanced Corporate Image and Reputation

Supporting nonprofits through grants can enhance a company’s public image and reputation. Companies that contribute to community well-being are often viewed more positively by customers, investors, and employees. As a result, philanthropy can build trust, loyalty, and goodwill, ultimately benefiting the company’s brand.

Growth in Employee Engagement and Satisfaction

Companies often provide grants as part of broader employee engagement strategies. This funding, especially matching gifts or volunteer grants, can encourage employees to donate to causes they care about, fostering a sense of pride in the company. Offering grants can improve employee morale and loyalty while fostering a culture of giving within the workplace.

Deepened Community Relations

By supporting nonprofits, companies can deepen their ties to the communities in which they operate. Doing so can improve relationships with local stakeholders, including government entities, customers, and community leaders. It can also help companies better understand and respond to community needs.

Annual Tax Benefits

Corporate grants to nonprofits can offer tax advantages for companies. In many regions, businesses can deduct charitable contributions from their taxable income, which reduces their overall tax liability. These benefits can make corporate giving a financially beneficial strategy, in addition to being socially responsible.

Strengthened Partnerships and Collaborations

Through grants, companies can build long-term relationships with nonprofit organizations that align with their business values. These partnerships can lead to co-branded initiatives, marketing opportunities, or collaboration on community-based projects, further benefiting both parties.

Overall, corporate grants serve both as a tool for enhancing a company’s reputation and as a means to create a meaningful, lasting impact within society.

How do nonprofits benefit from corporate grants?

Corporate grants provide fundraising organizations with additional, often much-needed revenue. But the advantages don’t stop there!

Check out the following benefits offered by corporate grants for nonprofits:

Financial Support for Programs and Operations

Corporate grants provide nonprofits with the funding they need to support their programs, operations, or special projects. This financial support allows nonprofits to execute their missions, expand their initiatives, and create a more significant impact in the communities they serve.

Increased Visibility and Credibility

Often, receiving a corporate grant elevates a nonprofit’s visibility and credibility. Being associated with well-known, reputable companies can build trust with donors, volunteers, and the general public. It signals that the nonprofit is trustworthy and capable of managing significant funding.

Access to New Resources

Beyond financial support, corporate grants sometimes include in-kind donations of goods or services. In-kind grants can include technology, office supplies, expertise, or even employee volunteers. These additional resources can help nonprofits reduce costs, improve efficiency, and enhance their capacity to serve their beneficiaries.

Opportunities for Long-Term Partnerships

Corporate grants can lead to long-term relationships and partnerships with businesses. These partnerships may evolve to include joint campaigns, co-branded initiatives, or additional financial support in the long run.

Employee Engagement and Support

Some companies encourage their employees to become more engaged with nonprofits by offering matching gift programs or volunteer incentives. These initiatives can help nonprofits build stronger relationships with individual donors and increase their supporter base, as employees of the company may be more likely to contribute to causes supported by their employers.

Strengthening Community Relationships

Receiving support from a local or national company can help a nonprofit strengthen its ties to the community. Corporate grants help nonprofits expand their reach and impact, fostering deeper community engagement, which can, in turn, lead to more donors, volunteers, and advocates.

Increased Credibility with Other Funders

When a nonprofit receives funding from a reputable company, it may enhance its ability to attract additional funding from other sources, such as foundations or individual donors. Corporations often have rigorous vetting processes, so their endorsement can serve as a seal of approval for other funders.

Opportunities for Marketing and Publicity

Corporate grants can provide nonprofits with opportunities for joint marketing campaigns, events, or publicity efforts that raise awareness of their cause. Companies often help nonprofits with public relations and media outreach, which can help generate visibility for the nonprofit’s work.

In summary, corporate grants provide nonprofits with the financial support and resources necessary to grow their programs, increase their visibility, and build long-term, beneficial relationships with businesses. These grants help strengthen the nonprofit’s overall impact and sustainability.

Gather more support with corporate grants for nonprofits and more using Double the Donation.

How can organizations obtain corporate grants?

Now that you better understand the corporate grant opportunity, how can you solicit and secure the best grants for your nonprofit? It doesn’t have to be complicated!

Obtaining corporate grants is a dedicated process that includes the following steps:

1. Identifying Potential Corporate Grant Makers

To begin locating grant opportunities, research companies that offer grants or support the work your organization prioritizes. Doing so can involve:

  • Browsing company websites: Many companies have dedicated CSR or philanthropy pages that outline their grant programs, eligibility requirements, and application processes.
  • Leveraging grant databases: Platforms like Foundation Center, GrantStation, Guidestar, or Double the Donation provide searchable databases that include corporate giving opportunities.
  • Implementing networking and outreach: Attend corporate philanthropy events, industry conferences, or other professional groups to learn about potential corporate grant opportunities.
  • Utilizing donor employment information: See if your donors’ employing companies offer grants for nonprofits. You already have an opportunity to get your foot in the door⁠—employee interest!

2. Aligning Your Mission with Corporate Priorities

Corporate grants are often aligned with a company’s values, mission, or CSR focus areas. In order to ensure available grants fit well with their own organization’s efforts, nonprofits should start by researching the company’s CSR strategy. Identify if their giving aligns with the nonprofit’s work (e.g., education, healthcare, or environmental sustainability).

You may also want to take a look at corporate giving patterns. For example, some companies prefer supporting local causes, employee-driven initiatives, or specific social issues, while others may have a broader national or international scope.

3. Researching Corporate Grant Criteria

Corporate grants often have specific application processes, guidelines, and deadlines. For the best results, it’s a good idea for your team to:

  • Review eligibility criteria: Ensure your nonprofit meets the company’s qualifications (e.g., tax-exempt status, geographic location, type of project).
  • Understand the funding process: Companies may request proposals, impact reports, or specific documentation. Be prepared to meet the requirements.
  • Track deadlines: Many companies have annual grant cycles, so it’s integral that you stay on top of when applications are due.

4. Building Relationships with Corporate Partners

Establishing connections with companies can increase the likelihood of securing grants. In order to do so effectively, nonprofits should…

  • Leverage existing connections: Engage with companies that have employees or leadership who are already involved with or passionate about the nonprofit’s mission.
  • Attend networking events and conferences: Companies often attend events to connect with nonprofits, so it’s a good idea to participate and build relationships with corporate representatives.
  • Reach out directly: Contact the company’s CSR or community relations department to inquire about available funding opportunities and to introduce the nonprofit’s work.

5. Crafting a Compelling Grant Proposal

A strong, clear, and well-structured grant proposal is essential for securing corporate funding. As you begin crafting your grant proposals, you’ll want to::

  • Clearly outline your nonprofit’s mission: Explain the organization’s mission, values, and the work being done in the community or with specific populations.
  • Detail the specific project or program: Provide a clear description of the project or program that will benefit from the grant. This section should include goals, target outcomes, and how it aligns with the company’s CSR objectives.
  • Show measurable impact: Include metrics that demonstrate how the grant will contribute to tangible results and how success will be measured.
  • Provide a budget: Include a detailed budget that explains how the funds will be spent and how they will support the project’s goals.
  • Include a sustainability plan: Highlight how the nonprofit plans to sustain the project after the corporate grant has been used.

6. Submitting the Grant Application

It’s vital that you properly submit your grant application in order to ensure it makes its way to corporate leadership for decision-making. After submitting a corporate grant proposal, it’s critical that you:

  • Follow the submission guidelines: Pay close attention to the company’s preferred method of submission, such as online portals, email, or mail.
  • Submit required documentation: Ensure all requested materials (e.g., tax-exempt status, financial statements, board of directors list) are included with the application.

7. Following Up and Staying Engaged

Don’t forget about a grant once you’ve completed your application! Instead, the art of following up well is essential.

After submitting a corporate grant proposal, it’s important to:

  • Send a thank-you note: Acknowledge the company’s consideration of the grant request, expressing appreciation for their time and attention.
  • Keep in touch: Even if the nonprofit isn’t selected for a grant, maintaining communication with corporate grantmakers can build a relationship for future funding opportunities.
  • Stay engaged with the company’s initiatives: Participate in corporate social responsibility events or initiatives the company hosts, which can further deepen the nonprofit’s relationship with the company.

8. Reporting on Grant Impact

Finally, many corporate grantmakers require progress or impact reports to track how their contributions are being used. In order to maintain compliance with the funder, organizations should:

  • Keep detailed records: Track how the grant is spent and document the outcomes.
  • Provide regular updates: Share reports, photos, or stories about the progress and impact of the funded project.
  • Acknowledge the company: Highlight the company’s support on social media, in newsletters, or during events, recognizing their contribution and further fostering the relationship.

By following these steps, nonprofits can increase their chances of successfully obtaining corporate grants and building long-term partnerships with businesses that align with their mission.

What companies offer corporate grants for nonprofits?

Many companies offer corporate grants for nonprofits, especially those with robust Corporate Social Responsibility (or CSR) programs. Below are some examples we’ve compiled of 25 companies known for providing generous grants.

Note: These companies often have specific criteria and application processes, so nonprofits should research each company’s giving priorities and guidelines to determine if they are eligible for funding. Additionally, many of these companies offer employee giving programs, which can be a valuable way for nonprofits to receive additional funding.

Bank of America's corporate grant program

Bank of America

Bank of America offers grants through its Charitable Foundation, primarily focusing on economic mobility, workforce development, education, and health.

In order to support nonprofits in their communities, the company provides cash grants and resources aimed at fostering long-term social and economic progress, with an emphasis on creating equitable opportunities in underrepresented communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Google's corporate grant program

Google

Google for Nonprofits is a program that offers grants and in-kind support to eligible nonprofits. The program focuses on empowering organizations through technology, education, and sustainability initiatives, and nonprofits benefit from free access to Google tools, including Google Ads, Google Workspace, and other cloud resources.

Google also offers financial grants to organizations leveraging technology to address social challenges, enabling them to amplify their impact and reach broader audiences.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Target's corporate grant program

Target

The Target Foundation focuses its grants on education, arts and culture, social services, and environmental sustainability. The company’s community giving efforts are dedicated to supporting youth education programs, arts initiatives, and nonprofit organizations that contribute to environmental conservation and social equity.

Target provides grants to nonprofits working to improve communities and create opportunities for underserved populations, with particular emphasis on initiatives that promote educational access and community engagement.

Other giving programs include: Volunteer grants ✔️

Learn more and apply for the grant here.

Microsoft's corporate grant program

Microsoft

Microsoft Philanthropies supports nonprofits that focus on education, technology access, and economic development. The company’s grant programs are designed to promote digital literacy, provide educational opportunities, and improve community well-being through technology.

All in all, Microsoft’s philanthropic efforts are aimed at reducing the digital divide by supporting nonprofits that enhance technology access and build skills in underserved populations, ultimately contributing to long-term economic growth.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Nordstrom's corporate grant program

Nordstrom

Nordstrom’s corporate giving focuses on community-based programs related to youth, education, and workforce development. The company offers grants to nonprofits that align with its commitment to providing opportunities for young people and helping them gain essential life skills.

Nordstrom also supports organizations that promote career readiness and leadership development, particularly in the areas of fashion, retail, and business.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️ 

Learn more and apply for the grant here.

Clif Bar's corporate grant program

Clif Bar

The Clif Bar Family Foundation offers grants to nonprofits working in the areas of environmental sustainability, food systems, and outdoor recreation. Clif Bar supports initiatives that align with their values of promoting sustainability, health, and environmental stewardship.

Their grants focus on projects that address issues like climate change, biodiversity, healthy food systems, and the promotion of outdoor activities, aiming to create lasting positive impacts on communities and the environment.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Coca-Cola's corporate grant program

Coca-Cola

The Coca-Cola Foundation provides grants that focus on water access, community development, education, and healthy living. The company supports nonprofits that address critical global issues, particularly in water conservation, sustainability, and improving access to clean water.

Coca-Cola also funds initiatives that promote education, community empowerment, and health, with an emphasis on enhancing the well-being of underserved populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

Dick's Sporting Goods corporate grant program

Dick’s Sporting Goods

The Dick’s Sporting Goods Foundation offers grants to nonprofits focused on youth sports, education, and community development. Their programs aim to inspire and enable young people to participate in sports and develop leadership skills.

The foundation’s grants are designed to provide funding for organizations that increase access to sports programs, promote physical fitness, and support the development of young athletes in underserved communities.

Learn more and apply for the grant here.

Geico's corporate grant program

Geico

Geico offers corporate grants through its philanthropic initiatives, with a focus on education, health, and community development. The company supports nonprofit organizations that improve access to education, promote wellness, and strengthen local communities.

Geico’s grants are often directed toward initiatives that address specific community needs, including youth development, disaster relief, and supporting military families.

Other giving programs include: Matching gifts ✔️

Learn more and apply for the grant here.

Kroger's corporate grant program

Kroger

The Kroger Foundation focuses on hunger relief, health, and sustainability. The company’s grants are dedicated to reducing food insecurity, supporting sustainable agriculture, and promoting healthy lifestyles.

Kroger provides funding to nonprofits that work to address the root causes of hunger and nutrition disparities, especially in underserved communities. Their philanthropic efforts also extend to environmental sustainability and education initiatives.

Learn more and apply for the grant here.

State Farm's corporate grant program

State Farm Insurance

State Farm Insurance offers grants through the State Farm Foundation, focusing on community development, education, and safety initiatives. The foundation supports nonprofits that enhance public safety, promote financial literacy, and provide educational opportunities to underserved populations.

State Farm’s grants are aimed at improving community resilience, safety, and accessibility to essential resources for individuals and families in need.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Walmart's corporate grant program

Walmart

The Walmart Foundation provides grants that support hunger relief, education, workforce development, and sustainability. Walmart’s philanthropic efforts focus on tackling food insecurity, improving educational opportunities, and supporting initiatives that promote economic development in local communities.

The foundation also funds environmental sustainability programs, helping nonprofits that address issues like climate change and resource conservation.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Wells Fargo's corporate grant program

Wells Fargo

Wells Fargo’s philanthropic focus is on community development, education, and environmental sustainability. The Wells Fargo Foundation supports nonprofit organizations that foster financial literacy, improve housing and workforce development, and promote educational access.

The company also funds environmental initiatives that aim to address climate change, resource management, and sustainable practices within communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

CostCo's corporate grant program

Costco

Costco’s charitable giving is focused on education, health, and community support. The company provides grants to nonprofits that promote access to education, improve health outcomes, and contribute to community development.

Costco’s support is often directed toward programs that help low-income and underserved populations, with a particular emphasis on youth services and health initiatives.

Other giving programs include: Executive matching gifts ✔️

Learn more and apply for the grant here.

Best Buy's corporate grant program

Best Buy

The Best Buy Foundation supports nonprofits that focus on youth, education, and technology access. The company offers grants to organizations that provide tech-related education, mentorship, and skills-building programs for young people, particularly those in underserved communities.

Best Buy’s grants help increase access to technology and digital literacy, empowering the next generation of innovators.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Lowe's corporate grant program

Lowe’s

Lowe’s offers grants through its Lowe’s Foundation, focusing on community improvement, homebuilding, and disaster relief. The foundation supports nonprofits that are improving the quality of life in local communities, particularly those engaged in building and renovating homes for low-income families.

Lowe’s also funds disaster recovery and rebuilding efforts, especially in communities affected by natural disasters.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

General Motors' corporate grant program

General Motors

General Motors (also known as GM) offers grants through the GM Foundation, supporting education, community development, and sustainability. GM’s philanthropic initiatives focus on STEM education, workforce development, and environmental sustainability.

The GM Foundation provides funding for programs that enhance educational access, improve career readiness, and support environmental projects that help communities thrive.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Verizon's corporate grant program

Verizon

Verizon offers corporate grants through the Verizon Foundation, with a focus on education, healthcare, and community empowerment. The foundation supports nonprofit organizations that leverage technology to promote digital literacy, improve access to healthcare, and enhance education opportunities.

Verizon’s grants are designed to help organizations address social issues through technology-driven solutions.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Ford's corporate grant program

Ford

The Ford Motor Company Fund offers grants to nonprofits focused on community development, education, and environmental sustainability. The fund supports organizations that address critical social issues, such as mobility, workforce development, and reducing carbon footprints.

Ford’s philanthropic efforts aim to improve lives by fostering educational opportunities, enhancing environmental sustainability, and driving innovation.

Other giving programs include: VTO ✔️

Learn more and apply for the grant here.

Citizens Bank's corporate grant program

Citizens Bank

Citizens Bank provides grants through its Citizens Bank Foundation, with an emphasis on financial literacy, education, and community development. The foundation supports nonprofits that promote economic empowerment, improve access to education, and strengthen local communities.

Citizens Bank’s grants focus on providing opportunities for underserved individuals and families, helping them achieve long-term financial stability.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

Home Depot's corporate grant program

Home Depot

The Home Depot Foundation focuses on housing, veterans’ services, and community development. The foundation supports nonprofits that are working to improve access to affordable housing and assist military veterans.

Home Depot’s philanthropic efforts also extend to community rebuilding initiatives and programs that improve the living conditions of vulnerable populations.

Other giving programs include: Matching gifts ✔️ 

Learn more and apply for the grant here.

American Express corporate grant program

American Express

The American Express Foundation provides grants focused on historic preservation, arts, culture, and community development. The foundation supports nonprofits working to preserve cultural heritage, increase access to the arts, and revitalize underserved communities.

American Express also funds projects that improve local economies and encourage inclusive development in both urban and rural areas.

Other giving programs include: Matching gifts ✔️ Volunteer grants ✔️

Learn more and apply for the grant here.

Cigna's corporate grant program

Cigna Group

Cigna Group’s philanthropic initiatives focus on health, well-being, and community resilience. The company’s grants support nonprofits working to improve health outcomes, promote mental well-being, and enhance access to healthcare services.

Cigna is particularly interested in initiatives that address health disparities and work to create healthier communities.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Patagonia's corporate grant program

Patagonia

Patagonia’s corporate giving focuses on environmental conservation, climate change, and social activism. The company’s Patagonia Action Works program provides grants to nonprofits working to protect the environment, promote sustainability, and advocate for climate action.

Patagonia supports grassroots organizations that are leading efforts to protect natural resources and combat environmental challenges.

Other giving programs include: Matching gifts ✔️ VTO ✔️

Learn more and apply for the grant here.

US Bank's corporate grant program

U.S. Bank

U.S. Bank offers grants through the U.S. Bank Foundation, focusing on economic development, financial literacy, and community health. The foundation supports nonprofits that foster financial education, create affordable housing, and strengthen community health initiatives.

U.S. Bank’s philanthropic efforts aim to increase economic opportunity and financial security for underserved populations.

Other giving programs include: Matching gifts ✔️ Volunteer grants & VTO ✔️

Learn more and apply for the grant here.

Wrapping up & additional resources

Corporate grants offer nonprofits a unique opportunity to gain financial support while building meaningful relationships with companies that share their vision. By understanding the types of grants available and crafting strong, strategic proposals, nonprofits can position themselves as valuable partners in corporate philanthropy initiatives.

As you pursue this type of grant, remember that the process is not just about funding—it’s about creating a long-term partnership with a company that believes in your mission. Start exploring corporate grant opportunities today and unlock new possibilities for your organization’s growth and success.

Ready to learn more about corporate giving opportunities for your organization? Check out the following resources to keep reading:

Gather more support with corporate grants for nonprofits and more using Double the Donation.

Submitting an In-Kind Donation Request A Nonprofit’s Guide

Submitting an In-Kind Donation Request: A Nonprofit’s Guide

/in , /by

In-kind contributions play a crucial role in helping nonprofits stretch their resources and make a greater impact in their communities. But how can your organization successfully solicit in-kind donations from businesses and individuals? It all starts with an in-kind donation request.

Submitting an in-kind donation request requires a thoughtful approach. From crafting a compelling message to targeting the right potential donors, this process can strengthen partnerships and open doors to ongoing support.

In this guide, we’ll walk you through the steps to create effective in-kind donation requests, build meaningful relationships with donors, and ensure your nonprofit is well-equipped to secure the resources it needs. Specifically, we’ll cover:

Whether goods, services, or professional expertise, in-kind contributions can provide invaluable support for your mission. You certainly don’t want to miss out on the opportunities as they’re made available to you!

Ready to find out how your team can make the most of them by maximizing your donation requests? Let’s begin with a recap of the basics.

What is an in-kind donation?

An in-kind donation refers to a non-monetary contribution made to a nonprofit organization. Instead of donating cash, individuals or companies provide goods or services that directly support the nonprofit’s mission. These donations can range from tangible items like clothing, food, and office supplies to professional services such as legal counsel, marketing support, or event planning.

In-kind donations definition for nonprofits

Check out a few examples here:

  • A bakery donates pastries for a fundraising event
  • A tech company offers free software to streamline a nonprofit’s operations
  • A marketing firm supplies advertising support to an organization pro bono

All in all, in-kind donations allow organizations to save money on essential expenses, redirecting their financial resources toward other impactful initiatives.

These kinds of donations are a win-win for both donors and nonprofits. Donors can make meaningful contributions by leveraging their products, skills, or surplus inventory, while nonprofits benefit from valuable resources they might not otherwise afford. By fostering partnerships with individuals and businesses, nonprofits can use in-kind donations to meet specific needs and amplify their overall impact.

Understanding in-kind donation requests

In-kind donation requests are formal appeals made by nonprofits to secure goods or services instead of monetary contributions. These requests are tailored to meet the specific needs of the organization, such as items for an event, professional expertise, or resources to support day-to-day operations.

Unlike monetary donations, in-kind contributions often require nonprofits to carefully identify what they need⁠—and match those needs with potential donors who can provide them. For example, a nonprofit hosting a community fundraiser might request food from local restaurants, auction items from retail businesses, and/or pro bono photography services to document the event.

When crafting in-kind donation requests, nonprofits must clearly communicate:

  1. What they need: Be specific about the items or services required, such as office supplies, event space, or expertise.
  2. Why it matters: Explain how the donation will directly impact the cause or support a specific program or initiative.
  3. How donors benefit: Highlight potential benefits to the donor, such as recognition, marketing opportunities, or the chance to make a meaningful difference in their community.

Components of an in-kind donation request

Successful in-kind donation requests are personal, concise, and targeted to the right donors. By understanding the value of in-kind support and crafting strategic appeals, nonprofits can build strong partnerships and secure the resources they need to further their mission.

6 Steps to submit an in-kind donation request

Securing in-kind donations requires a strategic approach to ensure your request is clear, compelling, and targeted to the right donors. We recommend following these steps to maximize your chances of success:

1) Create an in-kind donation wishlist.

The first step in soliciting in-kind donations is to clearly identify your nonprofit’s specific needs. This involves creating a detailed wishlist of goods or services required for programs, events, or daily operations.

For example, you might need school supplies for a community drive, auction items for a fundraiser, or professional services like graphic design or legal counsel. A well-thought-out wishlist provides clarity for both your organization and potential donors, making it easier to communicate your needs and secure the right contributions.

2) Identify potential in-kind donors (individuals and companies).

Once you have a wishlist, the next step is to identify individuals, businesses, or organizations that can fulfill those needs. Consider local businesses, large corporations with philanthropic programs, or individuals with relevant expertise or resources.

For the best results, look for donors whose values or services align with your mission. All in all, you’ll want to research and prioritize donors who are likely to support your cause based on their past (or current) giving or community involvement. And if you have an existing connection to the business or individual, even better!

3) Familiarize yourself with existing in-kind giving programs.

Many companies have structured in-kind giving programs with specific guidelines, requirements, or application processes. Research these programs to understand how to align your request with their criteria or kick off the application process.

For example, some companies may only donate to nonprofits with a 501(c)(3) status or within certain geographic areas. Familiarizing yourself with these programs not only increases your chances of success but also helps you tailor your approach to fit the company’s requirements and philanthropic priorities.

4) Craft a personalized request for support.

A personalized request is key to standing out and building a connection with potential donors. Address your request to a specific individual, such as the company’s community outreach manager or business owner. Clearly explain your nonprofit’s mission, the specific item or service you need, and how it will benefit your cause.

Not to mention, you’ll want to emphasize how the donation aligns with the donor’s values or business goals and highlight any recognition or benefits they might receive in return. Personalization shows that you’ve done your research and value their potential partnership⁠—and aligning your goals with one another.

5) Provide supporting materials, if necessary.

To strengthen your request, include any relevant supporting materials. This might involve your nonprofit’s tax-exempt status letter, a flyer for an upcoming event, or data showcasing the impact of previous donations.

Supporting materials lend credibility to your request and help donors understand your organization’s mission and the significance of their contribution. However, you’ll want to be concise and include only the most pertinent documents to avoid overwhelming the donor with too much information.

6) Follow up with the potential donor.

After sending your initial request, it’s important to follow up if you haven’t received a response within a reasonable timeframe. A polite email or phone call can serve as a gentle reminder and provide an opportunity to answer any questions the donor might have.

Following up shows your professionalism and enthusiasm for their support. Even if the donor cannot contribute this time, maintaining a positive and respectful interaction can lay the groundwork for future opportunities.

Best practices for an effective in-kind donation request

Now that you have an understanding of the basic steps you should take, implementing the following expert-proven tips can help you craft in-kind donation requests that stand out from the crowd.

Use employment information to uncover potential donors.

One often overlooked strategy is leveraging employment information to identify potential donors. Many companies encourage their employees to participate in philanthropic efforts and may have programs in place to support nonprofit causes, such as in-kind donations, volunteer grants, or even VTO.

By engaging with your current supporters and learning where they work, you can uncover opportunities to connect with businesses that align with your mission. Additionally, employees may act as internal advocates for your organization, increasing your chances of securing in-kind support.

Tailor your in-kind donation request for each prospect.

A one-size-fits-all approach rarely succeeds when soliciting in-kind donations. After all, personalization is the key to showing potential donors that you value their unique contribution and understand their capabilities. Thus, research each prospect’s business and philanthropic goals and craft a request that aligns with their resources and values. A tailored approach demonstrates thoughtfulness and increases the likelihood of a positive response.

For example, a local bakery might appreciate a request for baked goods for an event, while a tech company may be more inclined to provide equipment or software.

Be clear and specific about your needs.

Ambiguity can make it difficult for potential donors to understand how they can contribute. Clearly articulate what you need, how much you need, and when you need it. Rather than broadly asking for “event supplies,” specify items like “200 folding chairs for a community seminar on April 15th.”

This level of detail not only makes it easier for donors to fulfill your request but also instills confidence that their contribution will be put to good use.

Focus on the impact donations have on your cause.

Donors are more likely to give when they see the tangible impact of their contribution. Emphasize how the requested in-kind donation will directly benefit your programs or community. For example, explain how donated backpacks will equip underserved children for success in school or how donated food will feed families during the holidays.

Sharing stories, photos, or data about past successes can further illustrate the meaningful difference donors can make.

Highlight various benefits to the donor.

In-kind donations offer numerous benefits to donors beyond the satisfaction of supporting a good cause. These can include public recognition, tax deductions, and increased visibility in the community.

When crafting your request, be sure to outline these potential benefits. For example, you might offer social media shoutouts, acknowledgment in an event program, or signage at a fundraiser. By showcasing how their support also benefits their business or personal brand, you create a mutually beneficial relationship.

Offer easy, flexible ways to give.

Streamlining the donation process can make it more appealing for potential donors to contribute. Provide clear instructions on how to deliver goods or services, such as pick-up options, drop-off locations, or online submission forms.

Flexibility is also key—let donors know they can offer partial contributions or alternative items if they are unable to meet your exact request. By removing barriers and offering convenience, you increase the likelihood of receiving in-kind donations.

Free template: Crafting an in-kind donation request

Ready to begin soliciting gifts for your cause? Get a headstart on your in-kind donation requests with our prewritten template. Just remember to customize the messaging to your own organization for the best results!

Subject Line: Partner with [Nonprofit] to Make a Difference (at no cost!)

Dear [Contact Name (HR or CSR Representative)],

I hope this message finds you well. My name is [Name], and I am [Title] at [Nonprofit], a charitable organization dedicated to [briefly state your mission or cause].

We are currently planning [event/campaign name] on [date(s)], which will [explain the purpose or goal]. To make this initiative a success, we are reaching out to valued community partners like [Company] for support.

We are specifically seeking in-kind donations of [list specific items or services, e.g., food, gift cards, technology, professional services] that will help us achieve our goals. Your generosity would directly impact [describe beneficiaries, e.g., local families, students, the environment] and contribute to creating a lasting positive change.

In recognition of your support, we would be delighted to feature [Company] in our promotional materials, including [list specific benefits, e.g., event signage, social media shoutouts, newsletter acknowledgments].

Please let us know if you would be open to discussing this opportunity further. I’d be happy to answer any questions or provide additional details about our organization and the upcoming event.

Thank you for considering this request. Your support would mean the world to us and the community we serve.

Warm regards,

[Your Full Name]
[Your Title]
[Nonprofit Name]
[Your Contact Information]
[Website URL]

P.S. I’d love to set up a quick call at your earliest convenience. Let me know what time works best for you!

Wrapping up & additional resources

Completing an in-kind donation request is about more than just asking for goods or services—it’s about building lasting partnerships with those who believe in your mission. By understanding your needs, identifying the right donors, and crafting a compelling request, your nonprofit can open the door to valuable contributions that fuel your work and expand your impact.

Remember, every successful in-kind donation request begins with clear communication and ends with genuine gratitude. As you refine your strategy and cultivate these relationships, you’ll not only secure essential resources but also inspire ongoing support from your community.

Let this guide be your roadmap to building a stronger network of in-kind donors for your nonprofit’s success.

Interested in learning more about securing in-kind donations and more for your cause? Check out these resources to continue growing your knowledge:

Gather more support with in-kind donation requests and more using Double the Donation.

DTD_Tracking In-Kind Donations for Nonprofits What to Know_Feature

Tracking In-Kind Donations for Nonprofits: What to Know

/in , /by

In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.

In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:

In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!

What are in-kind donations?

In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.

Types of in-kind donations include:

  • Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
  • Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
  • Gifts of stock, bonds, or securities

All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.

The importance of tracking in-kind donations for nonprofits

Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:

Financial Accountability and Transparency

Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.

Tax Compliance

For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.

Program Planning and Resource Allocation

Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.

Recognition and Stewardship

Recognizing and appreciating your donors⁠—whether of the individual or corporate⁠ variety⁠—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.

By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.

Tracking in-kind donations and raising more with matching gifts through Double the Donation

5 steps for tracking in-kind donations effectively

Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.

1) Track your in-kind donation asks and applications.

Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:

  • Who was asked for a donation (specific individuals, businesses, or organizations).
  • The specific items or services requested.
  • The date and method of the ask (e.g., email, phone call, or meeting).
  • Any responses, follow-ups, or commitments received.

Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.

Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.

2) Create an inventory of donated goods and services.

Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:

  • The type of donation (e.g., goods, services, etc.).
  • The quantity and condition of donated items.
  • Any restrictions or specific terms related to the donation’s use.

Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.

3) Determine the Fair Market Value of each in-kind gift.

Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.

Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:

  • Use retail prices for goods.
  • Seek professional appraisals for high-value items or unique contributions.
  • Refer to industry standards for services like legal advice or graphic design.

Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.

4) Record the donation in your CRM.

In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:

  • Donor information (name, contact details).
  • Details of the donation (type, FMV, date, and purpose).
  • Any follow-up actions, such as thank-you messages or recognition.

Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.

5) Provide a gift receipt for each donation.

After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.

This receipt should include the following information:

  • Name of the organization
  • Statement of tax exemption
  • Date of donation
  • Description of donation
  • Disclosure of quid pro quo contributions

In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.

Top data to track to maximize in-kind donations

Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.

We recommend keeping tabs on the following in-kind metrics and KPIs:

Top companies contributing in-kind donations

Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:

  • Company names and contact information.
  • Types and values of past donations.
  • Industries represented and areas of expertise.

Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.

In-kind donor engagement history

It’s important to recognize which donors⁠ (corporate and individual alike⁠) are contributing in-kind gifts to your cause⁠—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.

Key details include:

  • Previous in-kind donations made, including dates and values.
  • Types of goods or services donated.
  • Communication history, such as thank-you notes, follow-ups, and invitations to events.
  • Notes on the donor’s preferences or special requests.

All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.

Types of in-kind donations received

This data tracks the variety of goods and services provided by donors. Key categories include:

  • Tangible goods (e.g., food, equipment, clothing).
  • Professional services (e.g., legal advice, marketing support).
  • Use of space or equipment (e.g., event venues, vehicles).

Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.

Donors’ employment information

Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:

This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.

Donation referral sources

This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:

  • Word-of-mouth recommendations.
  • Social media or online campaigns.
  • Corporate partners or community events.

Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.

In-kind donation impact

Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:

  • Cost savings achieved through in-kind support.
  • The number of people served using the donated goods or services.
  • Stories or testimonials demonstrating the benefits of the contributions.

Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.

Wrapping up & additional resources

For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.

As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!

Keep learning⁠—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:

Tracking in-kind donations and raising more with matching gifts using Double the Donation

How to Get Sponsors for an Event A Fundraiser’s Guide

How to Get Sponsors for an Event: A Fundraiser’s Guide

/in , , /by

Hosting a successful fundraising event requires more than a great cause—it takes resources, creativity, and the support of dedicated partners. Sponsorships can make all the difference, providing the financial backing, in-kind donations, or promotional boosts needed to elevate your event and achieve your goals. But do you know how to get sponsors for an event to support your efforts?

Whether you’re organizing a gala dinner, a charity run, or a virtual fundraiser, securing sponsorships requires a strategic approach. In this guide, we’ll walk you through practical steps to identify potential sponsors, create compelling proposals, and build lasting relationships with corporate and community partners. By the end, you’ll have the tools to transform your event into a mutually beneficial collaboration that inspires support and drives impact.

Here’s what we’ll cover:

Before diving into the tangible steps you can take to secure sponsors for your next event, let’s take a look at the types of sponsorships you might be interested in.

Types of event sponsorships

Event sponsorships are not a one-size-fits-all opportunity. There are numerous ways for companies to support nonprofit events, and these include:

Learn how to get sponsors for an event with these types of partnerships

  • Financial sponsorships ⁠— Financial sponsorships involve direct monetary contributions from sponsors to support the nonprofit’s event in exchange for recognition, branding opportunities, or other benefits. These efforts provide funds to cover event expenses like venue costs, equipment, or marketing and are typically tied to tiered sponsorship levels (e.g., Gold, Silver, Bronze) with corresponding benefits.
  • In-kind sponsorships ⁠— In-kind sponsorships are non-monetary contributions of goods or services that offset the costs of hosting an event. Common donations include food, beverages, printing services, or technology, with an overarching goal of reducing operational expenses and allowing the nonprofit to allocate more event funds toward its mission.
  • Media sponsorships ⁠— Media sponsorships involve partnerships with media outlets, such as newspapers, radio stations, TV channels, or online platforms, to promote the nonprofit’s event. Within this structure, sponsors provide free or discounted advertising space, editorial coverage, or airtime, helping amplify awareness and increase attendance or donations.
  • Employee giving sponsorships ⁠— Employee giving sponsorships involve companies encouraging their employees to participate in fundraising efforts, often by promoting workplace giving programs or matching donations made during the event. This may include direct financial contributions, matching gifts, or team volunteerism during the event, increasing the nonprofit’s reach by tapping into the company’s workforce.

By offering a variety of sponsorship options, your organization can appeal to different types of businesses and align their interests with your event’s mission. After all, customizing these opportunities ensures a mutually beneficial partnership that drives success for both your fundraiser and your sponsors.

Understanding your event’s value

Before approaching potential sponsors, it’s crucial that you identify and articulate the unique value your event offers. Specifically, be sure you can answer the following questions:

  • What sets your fundraiser apart? Why should a company sponsor your event rather than another?
  • What benefits do you have to offer prospective sponsors? Consider branding opportunities, audience engagement, and alignment with the sponsor’s goals.
  • Who is your target audience? What demographics will the sponsor gain access to by partnering with your event?
  • How will the sponsor’s involvement be highlighted? Can you offer visibility through social media, event signage, or program materials?
  • What is the potential reach of your event? How many attendees, media impressions, or online views can the sponsor expect?
  • How does your nonprofit’s mission align with the sponsor’s values? What shared goals or community impacts can you emphasize?
  • What tangible outcomes can you deliver? How will you measure and report the success of the sponsorship?

Sponsors are looking for partnerships that deliver measurable results, so focus on showcasing opportunities like brand exposure, community goodwill, and direct engagement with their intended audience.

After all, a clear understanding of your event’s value is the foundation for crafting compelling sponsorship pitches.

Using your data to identify prospective sponsors

Your organization’s existing data is a treasure trove for identifying potential sponsors. Start by analyzing past event records, donor databases, and community connections to uncover businesses or individuals with a history of supporting similar causes. By leveraging your data, you can create a targeted list of prospects who are most likely to get involved with your event.

For example, employee connections can be a powerful tool in securing event sponsors. Look at the employment data within your supporter base to identify individuals working for companies with corporate giving programs or sponsorship initiatives. If your supporters have strong ties to a business, they can act as advocates to introduce your nonprofit and highlight the benefits of sponsorship. This insider advantage can help your pitch gain traction and lead to meaningful partnerships being developed.

Fun fact: Double the Donation’s Top Companies report makes it easy for platform users to identify the best potential sponsors in their networks.

Learn how to get sponsors for an event with Double the Donation's top companies report.

Not a Double the Donation user yet? Click here to get a demo.

Researching other potential companies

Beyond your immediate network, research businesses that align with your nonprofit’s mission and values. Pay attention to companies that are already engaged in philanthropic activities or have expressed interest in corporate social responsibility.

Explore local businesses, larger corporations, or industry leaders with a track record of supporting community events like yours. Look closely for companies whose products or services resonate with your event’s audience. After all, a thoughtful approach to researching potential sponsors ensures your pitch is relevant, increasing the likelihood of a positive response.

Not to mention, many companies (including industry leaders like Best Buy, Verizon, Cisco, Disney, and more) implement open applications for donation requests, making it easy to solicit a sponsorship opportunity.

Crafting an irresistible sponsorship proposal

Your sponsorship proposal is your chance to make a strong impression. For the best results, tailor each proposal to the specific sponsor, highlighting how the partnership will benefit their brand.

As you do so, here are a few best practices to consider:

  • Include details about the event, audience demographics, sponsorship opportunities, and measurable outcomes, such as expected attendance or media reach.
  • Be creative—offer customized packages that align with the sponsor’s goals, such as exclusive branding rights, product placements, or VIP experiences.
  • Include visuals and mockups! Add examples of how the sponsor’s logo will appear on event materials, signage, or social media posts to demonstrate the value the partnership would bring.

A well-crafted proposal positions your nonprofit as a strategic partner⁠—rather than just another organization asking for funds.

Making the sponsorship pitch

When it’s time to make the pitch, confidence and preparation are key. Reach out to decision-makers directly, whether through an email, a phone call, or an in-person meeting. Use the opportunity to tell a compelling story about your nonprofit’s mission, the event’s purpose, and the impact the sponsor can have. Plus, you’ll want to include an easy call to action, outlining how sponsors can commit by providing a simple contact method and a clear next step, like scheduling a follow-up meeting.

Then, be ready to address questions and offer examples of how similar sponsorships have delivered results.

Building relationships and following up

Securing sponsorships is about more than just a single event—in fact, it should be about cultivating long-term relationships. After your initial pitch, follow up promptly and provide additional information or updates as needed. For the best results, you’ll want to be responsive and open to collaboration, adjusting your proposal to meet the partner’s needs. You can even suggest ongoing sponsorship opportunities beyond the event, such as annual campaigns or recurring programs.

Even if a potential sponsor declines, maintaining a positive relationship can lead to future opportunities. Therefore, it’s important to show appreciation for their time and interest, regardless of the outcome of your request.

Tracking and reporting on event outcomes

Once your event concludes, track its performance and share results with your sponsors. This step demonstrates the value of their investment and strengthens your partnership for future events.

Provide a detailed report with metrics such as…

  • Attendance numbers
  • Media coverage
  • Audience engagement
  • Total funds raised
  • Mission impact made possible
  • And more!

Remember to include photos, testimonials, and any branding exposure the sponsor received. By delivering thorough and transparent reporting, you show your nonprofit’s professionalism and commitment to mutual success.

Next steps & additional resources

Securing sponsors for your fundraising event is both an art and a science. By researching prospects, tailoring your outreach, and showcasing the value of a partnership, you can create meaningful connections that go beyond a single event. Remember, sponsorships aren’t just about funding—they’re about building relationships that can sustain your mission long into the future.

As you implement the strategies outlined in this guide, keep the focus on aligning your organization’s goals with your sponsors’ values. With preparation, persistence, and a clear vision, you’ll position your event as an opportunity sponsors can’t afford to miss. Together, you’ll create a memorable event that furthers your cause and strengthens your network of support.

Good luck!

Ready to learn more about corporate giving opportunities to benefit your cause? Check out these additional resources:

Learn how to get event sponsors and more with Double the Donation.

Corporate Sponsorship Statistics Facts & Figures to Know

Corporate Sponsorship Statistics | Facts & Figures to Know

/in , , /by

Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.

In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.

Corporate Sponsorship Statistics _ Facts & Figures to Know

Sponsorship makes up 12% of a brand’s marketing budget on average.

Key Takeaway 🔑 

With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause.
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.

Key Takeaway 🔑 

The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach.
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.

Key Takeaway 🔑 

North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.

 

Source: Sponsorship Spending Worldwide – Statista
KPIs companies track to demonstrate sponsorship value:

  • Sales leads – 48%
  • Booth traffic – 46%
  • Attendance/participation – 38%
  • Social media impressions – 28%
  • Return on investment – 24%
  • Brand impressions – 23%
  • Website traffic – 23%
  • Post-event surveys ⁠- 17%
  • Media coverage – 12%

Key Takeaway 🔑 

Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment.
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.

Key Takeaway 🔑 

In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue.
Corporate survey respondents ranked the following sponsorship opportunities as the most effective in terms of marketing potential:

  • Speaking opportunities
  • Networking events
  • Social media
  • E-blasts
  • Boards/graphics
  • Official receptions
  • Event apps
  • Hospitality lounges
  • Show directories
  • Badge lanyards

Corporate survey respondents ranked the following sponsorship opportunities as the least effective in terms of marketing potential:

  • Headrest covers
  • Taxi toppers
  • Public transit graphics
  • Hotel in-room television
  • Yoga/wellness activities
  • Hotel room door hangers
  • Cups/napkins
  • Shuttle bus wraps
  • Hotel room drops
  • Hotel key cards/sleeves

Key Takeaway 🔑 

Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.

 

Source: The Statistics of Sponsorships – EXHIBITOR Magazine
81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.

Key Takeaway 🔑 

With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too!
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.

Key Takeaway 🔑 

Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships.
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:

  • Being well-prepared
  • Presenting creative ideas
  • Asking relevant questions to understand needs
  • Customizing sponsorship programs to meet the company’s objectives
  • Providing relevant research data and insights

Key Takeaway 🔑 

Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships.

Interested in learning how? Check out our webinar replay on building a corporate development strategy here!
Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.

Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%.

69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years.

Key Takeaway 🔑 

With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.

 

Source: New Sponsorship Industry Survey Reveals Dramatic Growth in Spending – Ticket Manager

Wrapping Up & Additional Resources

Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.

With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact with ease.

Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

How to Track Corporate Sponsorships [A Nonprofit's Guide]

How to Track Corporate Sponsorships [A Nonprofit’s Guide]

/in , , /by

Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.

Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.

Specifically, we’ll cover the following:

Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.

Why is tracking corporate sponsorships essential?

Tracking corporate sponsorships ensures effective management of these valuable partnerships⁠—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:

  1. Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
  2. Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
  3. Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
  4. Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
  5. Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
  6. Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.

By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.

Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

Core steps in the corporate sponsorship tracking process

For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships⁠—and what to track for each phase:

1. Identify Potential Sponsors

Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.

We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, or local business directories to identify and engage with prospective sponsors. And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.

What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers

2. Develop a Compelling Sponsorship Proposal

A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.

As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.

After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.

What to track at this stage: Outreach to potential sponsors, as well as any responses you receive

3. Secure Sponsorship Agreements

Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.

In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.

What to track at this stage: Partnership expectations and timelines

4. Deliver on Commitments

Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.

To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.

What to track at this stage: Tangible deliverables agreed upon through the sponsorship

5. Measure and Report Impact

At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor⁠—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.

For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.

What to track at this stage: Mission impact through funds raised or collected

6. Maintain and Strengthen Relationships

This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.

Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.

What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement

Metrics & KPIs for tracking corporate sponsorship success

Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:

Sponsorship revenueTotal monetary contributions received from sponsors.
Percentage of goal achievedHow much the sponsorship helped reach specific campaign or event fundraising goals.
Return on investment (ROI)Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications).
Audience reachThe number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic).
Social media mentionsPosts, shares, or comments that highlight the sponsor or partnership.
Media coverageArticles, press mentions, or interviews that reference the sponsorship.
Campaign performanceResults from co-branded marketing campaigns, including click-through rates, conversions, and lead generation.
Event participationNumber of sponsor representatives or employees attending events or engaging in sponsored activities.
Beneficiaries servedThe number of people or communities positively impacted due to the sponsorship.
Program outcomesTangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built.
Sponsor retention ratePercentage of sponsors who renew their support year after year.

By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.

Next steps & additional resources

Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.

Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.

With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.

Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

The Ultimate Guide to Marketing Corporate Sponsorships

The Ultimate Guide to Marketing Corporate Sponsorships

/in , , /by

Corporate sponsorships can be a game-changer for nonprofits, offering essential funding, resources, and visibility that help amplify their impact. But attracting and maintaining these partnerships takes more than just a compelling mission. It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in a way that resonates with corporate goals while advancing your nonprofit’s mission.

Lucky for you, this guide will show you exactly how to approach and excel in each of these areas, empowering your nonprofit to build impactful, lasting partnerships. Specifically, we’ll cover:

From identifying the right partners to creating tailored sponsorship packages and measuring your success, this article will equip you with the knowledge you need to build sustainable, mutually beneficial sponsor relationships. Let’s begin!

Understanding Corporate Sponsorships

Corporate sponsorships can be defined as dedicated partnerships in which a business or other organization provides financial support, goods, or services to a nonprofit, event, or cause in exchange for brand exposure and other benefits.

These partnerships are typically designed to be mutually beneficial. The nonprofit receives valuable resources, funding, or in-kind contributions. Meanwhile, the company gains visibility, positive brand association, and opportunities to align with causes that matter to its target audience.

Corporate sponsorships can take many forms and often include:

Financial contributions

This is the most traditional form of sponsorship, where a company provides monetary support (one-time or ongoing) to a nonprofit. In exchange, the company typically receives brand exposure, recognition, or specific benefits as outlined in a sponsorship agreement.

In-kind donations

Rather than cash, companies provide goods, services, or knowledge that can directly benefit the nonprofit or its programs. Examples of in-kind donations include providing technology, office supplies, event space, or skills-based volunteer hours. This type of sponsorship can significantly reduce a nonprofit’s operating costs while allowing companies to contribute in a way that aligns with their products or expertise.

Media sponsorships

In a media sponsorship, a company (usually a media outlet) provides promotional support to increase visibility for a nonprofit’s event or cause. This support can include free or discounted advertising space, social media promotion, press coverage, or even media production assistance. Media sponsorships are valuable as they help nonprofits reach a wider audience, often without the usual advertising costs.

Corporate and employee giving

Corporate and employee giving programs allow companies and their employees to contribute to nonprofits through matching gift programs, payroll deductions, and volunteer grants or hours. These programs not only boost direct funding but also encourage employee involvement in causes, fostering a culture of philanthropy within the company and organization alike.

Marketing the four types of corporate sponsorships

Not to mention, the partnerships can be formed for many purposes, such as upcoming events, new or expanded programs, and other projects.

Developing a Sponsorship Marketing Strategy

Before you jump into marketing corporate sponsorships, it’s a good idea to establish a dedicated strategy for doing so. Here are a few steps you can take prior to your marketing rollout:

Identify target sponsors.

Finding the right sponsors is the foundation of a successful corporate sponsorship strategy. Begin by researching companies that have a history of supporting causes similar to your nonprofit’s mission⁠—or that have a Corporate Social Responsibility (CSR) focus that aligns with your values.

From there, you’ll want to consider their audience, industry, and goals. Are they looking to boost community involvement, improve their brand image, or reach new markets? Knowing their motivations can help you present a partnership that speaks directly to their interests.

Not to mention, your donors’ employment information can have some valuable insights here as well! If a ton of your donors (particularly those engaging in matching gift programs) work for a specific company, that company can be a great place to kick off your outreach efforts.

Create a value proposition.

Your value proposition is the core of your sponsorship pitch. It essentially answers the question, “Why should a company sponsor us?” making it clear that a partnership with your nonprofit is more than just a charitable act—it’s a strategic, impactful investment.

To craft a strong value-add, focus on the unique benefits a partnership with your organization can offer the potential sponsor. This might include audience reach, media exposure, community engagement, or brand alignment with a meaningful cause.

In your planning, be sure to emphasize how the partnership will advance both the company’s CSR goals and your nonprofit’s mission. And whenever possible, offer real data insights to showcase the tangible benefits a sponsor could gain.

Establish sponsorship packages.

Sponsorship packages provide companies with structured options for involvement, allowing you to offer tailored benefits that meet varying levels of sponsorship commitment.

A tiered sponsorship package (e.g., Gold, Silver, Bronze, etc.) gives businesses flexibility and enables your nonprofit to cater to different types of companies, from local small businesses to enterprise-level corporations.

For the best results, sponsorship packages should include the following key components:

  • Levels and Benefits: Define clear sponsorship levels with ascending benefits. For example, higher-tier sponsors may receive more prominent logo placement, exclusive media mentions, or speaking opportunities at events.
  • Customization Options: Offer ways for sponsors to customize packages based on their unique goals, such as targeted event promotions or digital-only sponsorships.
  • Clear Deliverables: Outline exactly what the sponsor will receive⁠—and the benefits of each package⁠—to avoid misunderstandings and ensure transparency throughout the process.

All in all, having well-defined sponsorship packages will make it easy for potential partners to see the value of working with you and select a level that aligns with their budget and impact goals.

Build a corporate sponsorships landing page.

Your website is where most supporters will go to research your organization and the various ways you offer to get involved. That includes corporate partners! Thus, establishing a dedicated sponsorships page on your website can be a great way to turn interest into action.

Ideally, this page should serve as a one-stop hub where potential sponsors can learn about your organization, explore sponsorship opportunities, and take steps to initiate a partnership. Here are a few key elements you’ll want to include:

  • Clear and Compelling Content: Describe your nonprofit’s mission, goals, and the impact of corporate partnerships in a way that engages and motivates potential sponsors.
  • Sponsorship Benefits: Clearly outline the benefits of sponsorship, such as brand exposure, media mentions, and event participation.
  • Past Successes: Include case studies, testimonials, or success stories from previous sponsors to demonstrate the positive outcomes of your partnerships.
  • Easy Contact or Inquiry Form: Make it simple for sponsors to reach out by including an inquiry form, allowing them to express interest and connect with you for more information.

A dedicated partnerships page can be the first step in converting a company’s interest into a lasting sponsorship, providing everything they need to understand the value and start the conversation.

Raise more by marketing corporate sponsorships and matching gifts with Double the Donation.

Attracting Corporate Sponsorships

Now, it’s time to reach out to potential sponsors and drum up interest in your organization’s partnership opportunities. Here are three tangible steps you can take to do so effectively:

Initiate personalized outreach.

When it comes to securing corporate sponsorships, personalized outreach can make all the difference. Companies typically receive many partnership requests, so tailoring your communication to speak directly to a potential sponsor’s goals, brand identity, and social values shows you’ve done your research and see them as more than just a funding source.

Start by identifying the right point of contact⁠—ideally someone within their CSR, marketing, or HR departments⁠—and personalize your outreach to reflect the specific ways a partnership could align with their objectives.

Check out these tips and strategies for effectively personalizing your outreach:

  • Research Company Values and Goals: Study their mission statement, CSR initiatives, and past partnerships. Reference these in your outreach to show your proposal aligns with their priorities.
  • Highlight Relevant Sponsorship Benefits: Frame your proposal around how their brand could benefit from supporting your nonprofit, using language that speaks to their industry or audience.
  • Follow Up Thoughtfully: If you don’t receive an immediate response, follow up in a respectful and value-driven way, such as by sharing a relevant success story or impact update.

Initiating personalized outreach demonstrates respect for their brand and positions your organization as a professional, mission-driven partner worth considering. And your supporters may be able to help here, too! If you have a donor who works for one of your potential partners, see if you can use that connection to get your foot in the sponsorship door.

Showcase tangible impact.

Companies want to see the impact their sponsorship will have—not just on your organization but on the communities you serve. By showcasing tangible outcomes, such as the number of people helped, environmental changes made, or specific projects supported, you create a compelling story that resonates with their values and provides concrete evidence of the difference their contribution makes.

Demonstrating tangible sponsorship impact reassures companies that their support is driving meaningful change, making them more likely to engage and continue partnering with you.

Leverage employee engagement.

Employee engagement can be a powerful asset when attracting corporate sponsorships. After all, many companies are eager to involve their employees in social impact activities, as it boosts morale, strengthens team dynamics, and fosters a positive corporate culture.

In order to market corporate sponsorship opportunities well, we recommend highlighting ways the partnership could engage their staff, such as through hands-on volunteer days, team fundraising events, or workplace giving campaigns like matching gifts and more. You can even focus on one-off engagement opportunities such as custom or unique matching gift programs!

Integrating employee engagement options into sponsorship proposals creates added value for corporate partners, strengthening the appeal of sponsorship and establishing a more comprehensive relationship model.

Marketing Sponsorships, Once Secured

After you’ve connected with companies and established sponsorship agreements, you’ll want to market the partnerships to your broader audience, too. Check out these tips and tricks to promote your new partnerships:

Showcase corporate sponsorships on social media.

Social media is a powerful medium for highlighting corporate sponsorships and demonstrating the positive impact your partners are making. By publicly acknowledging sponsors through social channels, you can increase their brand exposure, showcase their commitment to your cause, and encourage engagement from their audience as well.

To do so well, we suggest sharing visuals, videos, or testimonials that highlight the sponsor’s involvement in a way that tells a story and engages viewers. Meanwhile, tagging sponsors and using relevant hashtags can increase the visibility of your posts, too. You can even invite sponsors to collaborate on social media campaigns, such as with joint posts, live events, or story takeovers, to enhance interaction and brand alignment.

When done well, social media posts that celebrate sponsorships help reinforce the sponsor’s brand while also boosting your nonprofit’s credibility and reach.

Not to mention, regularly showcasing corporate sponsorships on social media also reinforces the value of sponsoring your organization to other potential partners!

Incorporate co-branded marketing opportunities.

Co-branded marketing has the potential to amplify the reach and impact of both your nonprofit and the corporate sponsor. All you need to do is create and share promotional content that benefits both brands.

Whether it’s through a joint email campaign, special edition merchandise, or shared media initiatives, co-marketing offers sponsors unique visibility while reinforcing your collaboration and demonstrating a united front for the cause.

Tracking and communicating sponsorship KPIs.

To demonstrate the success and value of your sponsorships, it’s essential to track and communicate key performance indicators (or KPIs) that matter to sponsors. These might include metrics like…

  • Brand reach
  • Social media impressions
  • Engagement levels, open, and click rates
  • Event attendance
  • Audience demographics
  • Specific outcomes achieved with their funding

Regularly reporting on sponsorship KPIs helps sponsors see the tangible results of their investment and strengthens the case for ongoing support. By sharing data-driven insights like these, you can give sponsors a clear picture of the impact their support has had, reinforcing the value of your partnership and laying the groundwork for future collaboration.

Next Steps & Additional Resources

Marketing corporate sponsorships is an art that combines storytelling, strategy, and relationship management. By applying the tactics provided in this guide, your organization can create meaningful partnerships that not only boost funding but also enhance brand recognition and community impact.

Remember, corporate sponsorships are most successful when they provide value to both parties, fostering a sense of shared purpose and mutual growth. As you implement these tips, don’t forget to continuously assess and refine your approach, nurturing long-term relationships that can support your mission for years to come.

With the right marketing, your nonprofit can attract sponsors eager to make a difference together.

Interested in growing your knowledge of all things corporate giving? Check out these recommended resources to learn more:

Raise more by marketing corporate sponsorships and matching gifts with Double the Donation.

This article will go over the basics of corporate sponsorships and how to secure one for your nonprofit.

How to Unlock Corporate Sponsorships: Get More Support

/in , /by

Securing corporate sponsorships involves building relationships with corporate prospects on top of all the other important work you’re doing to raise support for your nonprofit. But these partnerships are well worth it, as corporate giving can be an invaluable source of revenue, positive social image, and ongoing support.

In this article, we’ll discuss some corporate sponsorship best practices your organization can leverage to secure the best partnership suited to your cause, as well as some of the top corporate sponsors. We’ll cover the following topics:

  1. What is a Corporate Sponsorship?
  2. How to Find Corporate Sponsorships
  3. Companies with Excellent Corporate Sponsorship Programs
  4. How to Ask for a Corporate Sponsorship
  5. How to Cultivate Relationships with Corporate Sponsors
  6. Developing Mutually Beneficial Partnerships with Auto-Submission
  7. Additional Corporate Giving Programs

Understanding the importance of corporate sponsorships is just the beginning. Securing the right corporate sponsorship is another story entirely. Let’s get started!

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

What is a Corporate Sponsorship?

A corporate sponsorship is a form of support nonprofits receive from corporations to fund events, nonprofit programs, or specific projects. The benefits are twofold: nonprofits receive the help they need to continue serving their missions, while the company receives tax deductions and a positive reputation for its brand.

Corporate Sponsorship Types

Corporate sponsorships can take many forms. Here are a few examples of the most common types:

The four types of corporate sponsorships are shown and explained below.

Financial

This is when a company donates money to sponsor an event or program. Generally, nonprofits recognize the company through various event materials, such as signage, merchandise, and online advertising, in exchange for its support.

In-Kind

An in-kind sponsorship involves a company donating goods or services to an event or project. For example, a restaurant might provide catering services, or a spa may donate free spa packages as a raffle prize.

Media

Some companies cover the cost of promoting a nonprofit event through media sponsorships. This could include radio promotions, TV ads, or printed advertisements.

Corporate and Employee Giving

Beyond typical corporate sponsorships, other forms of corporate giving can help your nonprofit. These include automatic payroll deductions, volunteer programs, and corporate matching gifts. Read more about these below!


Match More Gifts With Double the Donation

Get a sneak peek of the industry-leading matching gift automation solution, 360MatchPro.



Benefits of matching gift automation software


request a free personalized demo

Benefits of Corporate Sponsorships

Corporate sponsorships benefit both companies and nonprofits in the following ways:

Benefits for Nonprofits

  • Increased awareness. By leveraging a company’s audience, nonprofits can share their mission with more people.
  • Acquisition of new supporters. Corporate sponsorships can transform a company’s customers into their nonprofit partner’s supporters.
  • Boosted credibility. If potential supporters see a well-known company supporting your nonprofit, they can be confident they’re contributing to a legitimate cause and organization.

Benefits for Companies

  • Positive brand recognition. Helping nonprofits gives companies a chance to live up to their proclaimed values and demonstrate their community involvement.
  • Attracting new customers. Just as a company’s customers can turn into a nonprofit’s supporters, a nonprofit’s supporters can also be converted into the corporate sponsor’s customers.
  • Happy employees. When companies practice social responsibility, their employees can feel good knowing they’re working somewhere that honors their values and supports worthy causes.

Considerations to Keep In Mind Before Getting Started

Clearly, corporate sponsorships benefit all parties. But before getting started, there are a few things to be aware of to prepare for a sponsorship:

  • Legal compliance. Depending on what kind of agreement you make with a business, the sponsorship may be qualified as a commercial co-venture. This usually occurs during cause marketing campaigns that involve sharing revenue (e.g., a retailer selling a shirt and giving your organization part of the proceeds). However, it’s best to check with a lawyer to ensure you are complying with the law and meeting your state’s licensing requirements.
  • Dependency. Relying too heavily on support from sponsors, particularly just one or two businesses, could leave your nonprofit financially vulnerable if a business cannot or decides not to continue supporting your organization. Build a robust network of corporate connections and diversify your revenue sources to ensure your nonprofit is sustainable.
  • Potential conflicts. Conflicts are a possibility in any relationship, ranging in seriousness from a misread email to ethical concerns. You can limit conflicts by selecting corporate sponsors with values that align with yours and clearly communicating shared responsibilities and expectations early in the relationship. Ensuring all sponsorship agreements are detailed in writing can be useful for preventing and navigating conflicts that may occur.

Don’t let these factors prevent your nonprofit from taking advantage of the benefits of a corporate sponsorship. Proper due diligence, careful documentation, and clear communication can help you manage and even prevent these concerns altogether.

How to Find Corporate Sponsorships

When it comes to asking for corporate sponsorships, be intentional about who you choose to work with. As you research potential partners, consider the following tips to narrow down your search:

The four ways of finding corporate sponsors are detailed and explained below.

Contact Local Businesses

Start local! Approach the businesses in the immediate area of your event. To find candidates, use resources like:

  • Your local chamber of commerce directory
  • Networking events
  • Professional networking sites like LinkedIn
  • Social media platforms

These businesses are more likely to see the value in sponsoring an event in their own community, which can greatly impact their decision to partner with you.

Seek Out Shared Values

A corporate partner should align with your organization’s mission. For instance, if you’re an environmental organization, you should work with a corporation that values sustainability, environmental conservation, and other related issues. Your organization could end up losing credibility if you partner with a corporation that substantially harms the environment or has received bad press.

Browse a business’s website, social media platforms, and other resources to get a feel for its values. Many companies list their values publicly. Then, discuss these values with the company’s point of contact before confirming the sponsorship to ensure you understand what they mean in practice.

Look Online

Search for lists of companies that donate to nonprofits online. These companies have a reputation for their philanthropic behaviors, so they might be more interested in forming a partnership than a business with no previous interest in charitable giving. You might find one you haven’t thought of before.

Leverage Points of Contact

If your board members or other members of your organization have connections or contacts at a particular company, ask them to directly reach out and request a sponsorship. Additionally, companies may be looking to fulfill the ethical and philanthropic obligations laid out in the pyramid of CSR.

Top 10 Companies With Excellent Corporate Sponsorship Programs

Zipsprout’s guide to corporate sponsors shares some interesting corporate sponsorship statistics. We’ve combined these statistics with insights from our robust database of matching gift and volunteer grant programs to highlight the best corporate sponsorship and relationship opportunities.

Check out these top corporate sponsors!

Programs Offered
Wells Fargo Matching gifts and volunteer grants
State Farm Matching gifts and volunteer grants
PepsiCo Matching gifts and volunteer grants
U.S. Bank Matching gifts and volunteer grants
Bank of America Matching gifts and volunteer grants
Anheuser-Busch Matching gifts
Clif Bar Matching gifts
The Coca-Cola Company Matching gifts
Walmart Matching gifts and volunteer grants
McDonald’s Matching gifts

1. Wells Fargo

Wells Fargo has sponsored 2.89% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #1 on the list of top corporate sponsors.

“Wells Fargo is committed to building an inclusive, sustainable future for all through a focus on opening pathways to economic advancement, championing quality, affordable homes, empowering small businesses to thrive, and driving an equity-focused transition to a low-carbon economy.”

– Wells Fargo’s Community Giving Page

Corporate Giving Information

Wells Fargo offers both matching gifts and volunteer grants. The company matches up to $2,000 per employee at a 1:1 ratio.

Learn more about Wells Fargo’s corporate giving programs!

2. State Farm

State Farm has sponsored 1.07% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #5 on the list of top corporate sponsors.

“With more than 19,000 agents around the country, State Farm is a committed member of your community and we welcome any opportunities that build our brand and tie into our marketing strategies on both a local and national level.”

– State Farm’s Marketing Sponsorships Page

Corporate Giving Information

State Farm offers both a matching gift program and volunteer grant opportunities. The company matches up to $4,500 at a 1:1 ratio for full-time employees.

Learn more about State Farm’s corporate giving programs!

3. PepsiCo

PepsiCo has sponsored 0.98% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #6 on the list of top corporate sponsors.

“At the heart of the PepsiCo Foundation is our belief in the potential possessed by the people and communities we serve. There are far too many communities around the world, however, that are systemically excluded from access to the essential resources they need to grow, prosper and thrive — like nutritious food, safe water and economic opportunity. That is why the PepsiCo Foundation’s work focuses on the creation of sustainable and innovative solutions to these three critical socioeconomic issues.”

– PepsiCo’s Philanthropy Page

Corporate Giving Information

PepsiCo matches employee donations up to $10,000, with a minimum donation amount of $25. The company also offers a volunteer grant program.

Learn more about PepsiCo’s corporate giving programs!

4. U.S. Bank

U.S. Bank has sponsored 0.97% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #7 on the list of top corporate sponsors.

“Nonprofit donations and sponsorship are an integral part of our company’s philanthropic initiatives. In 2022, U.S. Bank contributed more than $32 million in corporate contributions and nonprofit sponsorships.”

– U.S. Bank’s Charitable Giving and Volunteerism Page

Corporate Giving Information

U.S. Bank matches up to $3,000 in donations made by active full- and part-time employees at a 1:1 ratio. The company also offers a “Dollars for Doing” volunteer grant program.

Learn more about U.S. Bank’s corporate giving programs!

5. Bank of America

Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.

“We have countless strong nonprofit alliances around the country, which include grants and sponsorships to local organizations that help improve financial lives and entire communities. Some areas we concentrate on are workforce development and education, basic needs like food and housing, and community development.”

– Bank of America’s Grants & Sponsorships Page

Corporate Giving Information

Bank of America offers matching gifts and volunteer grant opportunities. The company matches up to $5,000 in donations to most nonprofits at a 1:1 ratio.

Learn more about Bank of America’s corporate giving programs!

6. Budweiser/Bud Light (Anheuser-Busch)

Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors.

“We are business partners, collaborators, and community leaders working to make a difference around the corner and around the globe. We create jobs. We help our neighbors when natural disasters strike. We remain unwavering in our advocacy for responsible drinking. We put sustainable innovation at the center of our business by reducing our use of precious natural resources and continuously striving to leave our world a cleaner place for the future.”

– Anheuser-Busch’s Community Page

Corporate Giving Information

Anheuser-Busch’s matching gift program matches donations up to $5,000 per year at a 1:1 ratio.

Learn more about Anheuser-Busch’s corporate giving programs!

7. Clif Bar

Clif Bar has sponsored 0.74% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #10 on the list of top corporate sponsors.

“From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.”

– Clif Bar’s Aspirations Page

Corporate Giving Information

Clif Bar offers a matching gift program to active employees, matching up to $2,500 in donations at a 1:1 ratio.

Learn more about Clif Bar’s corporate giving programs!

8. The Coca-Cola Company

The Coca-Cola Company has sponsored 0.72% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #11 on the list of top corporate sponsors.

“Our mission is to make a difference in communities around the world by investing in transformative ideas and institutions that address some of our most pressing global challenges.”

– The Coca-Cola Foundation

Corporate Giving Information

The Coca-Cola Company offers a very generous matching gift program. The company contributes up to $20,000 per employee per year, matching at a 2:1 ratio.

Learn more about The Coca-Cola Company’s corporate giving programs!

9. Walmart

Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.

“We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.”

– Walmart’s Local Community Support Information

Corporate Giving Information

Walmart matches up to $25,000 in donations made by executive-level employees at a 3:1 ratio. The company also offers a volunteer grant program.

Learn more about Walmart’s corporate giving programs!

10. McDonald’s

McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors.

“We show our commitment to helping others by facilitating fundraising and engaging volunteers for Ronald McDonald House Charities® programs and the McDonald’s® HACER® National Scholarships. Through involvement in youth sports, local charities and events that inspire the world, giving back is an essential part of the way we operate every day.”

– McDonald’s Community Page

Corporate Giving Information

McDonald’s offers a very generous matching gift program, matching up to $10,000 in employee donations (depending on role) per year at a 1:1 ratio.

Learn more about McDonalds’ corporate giving programs!

How to Ask for a Corporate Sponsorship

Once you’ve identified corporations you want to partner with, it’s time to plan how you’ll approach them. Forming the right ask depends on your goals, who you’re reaching out to, and when you plan to make contact. Here’s a helpful list of strategies to help you make the ask:
This image and the following text show a variety of ways you can effectively ask for a corporate sponsorship.

Promote Your Sponsorship Page

Creating a sponsorship page on your nonprofit’s website is a great way to condense the must-know information about sponsoring your organization. Include information like:

  • Your sponsorship levels
  • A case for support that explains why you need sponsors
  • How an interested company can reach out to your team

Then, promote this page across different channels, such as social media and paid advertising platforms like Google Ads. You can tap into paid advertising for free with the Google Ad Grant! If you apply and are approved, you can promote content like your sponsorship page on Google Search Results for relevant keywords.

Finding the right keywords can take some work, but you can always turn to a professional to handle the work for you. A Google Ad Grants expert like Getting Attention can help you optimize your sponsorship landing page and promote it using Google Ads.

Be Creative

You can ask a company to sponsor just about anything. Use aspects of your event that already exist, and turn them into sponsorship perks. Then, be sure to position them as excellent sponsorship opportunities for your potential partners.

Set the Right Sponsorship Levels

Just like you receive a variety of donation amounts from individual supporters, establish multiple levels of sponsorship for corporations to agree to. If you have an event with hundreds or thousands of people, make sure your sponsorship levels are high enough (such as $1,000 and up). You don’t want sponsorship to be priced so high that no one will want to participate, but by keeping levels elevated, sponsors will feel like the event is well-run and that you have confidence in what you’re doing.

On the other hand, if you’re planning a smaller event and have difficulty securing a large sponsorship, consider offering a lower sponsorship level with fewer perks. For instance, you could offer a $100 level for smaller businesses not interested in the larger sponsorship opportunity.

Explain Why You’re a Perfect Fit

As you make your ask, explain how this corporate partnership will contribute to building up the company’s brand. Do your missions align? What will working with your nonprofit help the company achieve in terms of its own goals? Keep these in mind and communicate them as clearly as possible.

Ask About the Company’s Objectives

That said, asking the company directly about its objectives and priorities demonstrates that you’re genuinely interested in bringing value to the partnership. Remember, your corporate sponsors have objectives, or “missions,” of their own. They’ll want to know they’re supporting a nonprofit that aligns with these goals and that the sponsorship can help them achieve them.

Tell a Story

Explain to potential sponsors how their sponsorship and support can directly impact someone as part of your mission. For instance, “$1,000 will help us provide meals to 5 families of 4 for a week.” Additionally, share how last year’s sponsors were able to help your organization accomplish its goals.

Tailor Your Ask

Rather than using one main template and filling in names, make your ask personal and write individualized letters. These should be addressed to a relevant person at the company who is most likely to be receptive to hearing about your cause. Make sure you do your research on who to ask. Go beyond just marketing contacts and speak to anyone who will sympathize with your mission and also be in a position to create a plan of action!

Consider In-Kind Donations

If a business declines to offer a monetary sponsorship, consider asking for a non-monetary sponsorship instead, such as coupons for free services on event day. You can also request that a portion of their proceeds on the event day be donated back to the organization. A business in the area could serve as a location for the kick-off party, packet pick-up, or after-event party.

You can also reach out to companies to provide services you’ll need at the event, such as photography, DJ/entertainment, signage, food, portable toilets, and tent/chair rentals. The value of their goods or services can certainly equate to a sponsorship level.

Leverage Your Data

Always back up your corporate sponsorship asks with supporter data! Determine what demographics a sponsor is targeting, and provide them with information about your event that would be relevant. For example, if a company tends to target women aged 50 to 60, let the company know how many people or what percentage of participants attending your event fall into that group.

Find the Right Timing

The timing of your sponsorship ask is important. A lot of larger companies earmark a specific amount of money each calendar year for charitable giving, so be sure to ask when is the best time for them to consider a sponsorship.

Oftentimes, you have to get your ask in very early to even be considered. Other times, you have to adjust your strategy to the business you’re reaching out to. For instance, if you’re reaching out to an accounting firm during tax season, you’re most likely not top-of-mind, and your request may go unanswered.

Propose a Plan

Part of crafting an appealing sponsorship ask means outlining your campaign initiatives and success metrics. This means defining your fundraising goal and the impact it will have first and foremost.

As mentioned before, use numbers and data to support your proposal. But also be sure to define your success metrics and use KPI benchmarks that show when you’ve achieved your fundraising goals. Be specific about how your organization plans to meet its objectives, and link this process to ongoing projects, as well.

Draft a Sponsorship Agreement

The biggest thing that will demonstrate that you’re professional and committed to the partnership is a sponsorship agreement. It should be written down to outline your goals, expectations, and other deliverables for your organization and the company. It’s also a good idea to include how you’re going to recognize the company for its support, such as through advertising materials, merchandise, or event printouts.

Follow Up

Haven’t heard back? Don’t give up! Continue to communicate with companies after you’ve reached out with a corporate sponsorship request. Always check back to ensure someone has received your call, email, or letter. If not, ask to speak to the appropriate person at the company, and/or resend your ask to that person.

How to Cultivate Relationships with Corporate Sponsors

Once you’ve secured your corporate sponsorship, don’t let the relationship fall by the wayside! In addition to presenting your partnership in a professional light, continuing to recognize and work with your sponsor can have a huge impact on your organization.

Here are some effective ways to work with a sponsor after they’ve agreed to support your cause:

This image shows ways to cultivate relationships with corporate sponsors.

Treat Them Like Part of the Team

Treat your corporate sponsors like part of the team, because they are part of the team. Many sponsors will feel more engaged and recognize that they’re getting more from their sponsorship if they hear from you often. This doesn’t mean sending them an email every day, but rather, treating them like a team member.

Use the same engagement tools and approaches you use with participants to connect with your sponsors. For fundraising events, offer them a free team captain registration, help them get their page set up, and provide fundraising coaching. The more a sponsor raises and the larger their team, the more exposure they will get. This will in turn make them feel like they’re getting more out of the sponsorship.

Pay Attention to the Little Things

Yes, big perks matter, but the little touchpoints make a big difference, too. Send a handwritten thank-you letter or a note from a participant or beneficiary of your cause’s work. If the sponsor also fundraised for your campaign, create a top fundraisers certificate that you send to them by mail.

These little touchpoints show that you acknowledge the importance of their support, yet the cost is minimal, which demonstrates good stewardship by not wasting the sponsor’s money.

Thank Your Sponsors Publicly

Feature sponsor logos and information in your event materials, such as merchandise, pamphlets, and online advertisements and emails. Then, give a shoutout on social media! Tag their company or business page, and publicly thank them in a post.

This will help your sponsor gain exposure as a reward for supporting your event, and it will also help solidify your partnership as beneficial and worthwhile in terms of the company’s branding. Most likely, the company will then re-post your original post to its full audience to help your event reach new constituents.

Additional Corporate Giving Programs

Corporate sponsorships are a fantastic source of funding and support for your nonprofit’s events and projects. But you should also research other forms of corporate philanthropy. Especially when combined with a corporate partnership, other types of philanthropy can maximize your fundraising revenue and keep your supporters engaged.

Of course, managing different areas of workplace giving like matching gifts, volunteer grants, payroll giving, and more can be tricky if you don’t have a centralized platform. Seek out software that can help you identify opportunities, collect data, and share insights for oft-overlooked types of corporate giving. This way, you’ll be able to capitalize on more opportunities for support, growing your funding and support through one organized database.

Here are a few of the different types of corporate giving opportunities your nonprofit can seek out and manage with software:

Matching Gifts and Fundraising Matches

Corporate matching gifts are the most popular type of corporate giving program with more than 26 million individuals working for companies with matching gift programs.

Through these programs, companies match the donations their employees make to eligible nonprofits. Typically, these matching gifts occur at a 1:1 ratio, but some companies will match at a higher rate. This means that your donors’ gifts could be doubled (or even tripled!) at no additional cost to the supporter.

Additionally, some employers match funds their employees raise on behalf of a nonprofit. For example, if you hold a walk-a-thon and an employee raises $250 in pledged donations, the match would bring it to a grand total of $500!

If you’ve already set up a partnership with a company, their employees will be encouraged to donate to your cause. While they are a popular form of corporate giving, matching gifts are still an overlooked revenue source. That’s why it’s important to raise awareness among all of your donors and supporters, whether they’re connected to known sponsors or not.

To help raise awareness among your supporters about matching gifts, consider investing in matching gift software. A solution like 360MatchPro by Double the Donation offers:

  • A comprehensive matching gift database that houses information about thousands of companies and their corporate giving programs. Donors can search for their employers using a straightforward search tool, which can be easily embedded into your website.
  • Email tools that help you identify matching gift opportunities within your existing donor database and trigger emails to relevant donors.
  • Email address detection tools that can identify opportunities based on a donor’s email domain. For example, 360MatchPro can automatically pick up that an email address like donorname@wellsfargo.com means the donor likely works for Wells Fargo.
  • Follow-up emails that remind donors to check with their employer for matching gift opportunities.
  • Automatic match request submission for donors whose employers use a CSR software vendor that partners with Double the Donation.

These are just a few of the features that 360MatchPro offers to spread awareness of matching gifts, remind employees to apply for them, and allow you to take advantage of this key revenue stream.

Find more matching gift revenue beyond your corporate sponsorship with Double the Donation!

Did you know you can make workplace giving even easier? Explore matching gifts auto-submission.

Corporate Grants

Corporate grants are gifts that businesses make to nonprofit organizations, usually for a specific purpose. Like other grants, these may involve an application process and often require your nonprofit to report how the grant was spent and the impact that funding had.

These grants can vary in size and scope, and they may be given in the form of:

  • Cash
  • In-kind donations (e.g, free products or pro bono services)
  • Other resources your organization may need

When it comes to finding corporate grants for your nonprofit, start with corporations you’ve already worked with during event sponsorships or other partnerships. Additionally, check online grant directories to source new funding opportunities.

Volunteer Grants

When you’re running your mission-relevant programs or any kind of fundraising event, it’s likely that your team will need volunteer assistance. But what if there was a way to turn these already beneficial volunteer hours into another source of fundraising revenue?

Volunteer grants are another common form of corporate philanthropy in which companies provide monetary grants to organizations where their employees regularly volunteer. If you fold this into your already established corporate partnerships, you may very well end up with extra funds for your mission!

Ask corporate sponsors to encourage their employees to volunteer at your event—especially if those volunteers offer specific skill sets that can benefit your cause. If the company also offers a volunteer grant program, this means you’ll get much-needed help at the event itself and you’ll raise more money.

Even if your volunteers don’t come from corporate partners, encourage them to look up their eligibility for a volunteer grant. Many matching gift databases also offer information about volunteer grants! 360MatchPro’s search tool allows volunteers to find their employers’ volunteer grant program details. Embed the search tool into your volunteer page for easy access.

Volunteer Time Off (VTO)

Volunteer time off (VTO) is paid time off that employees can use to volunteer. VTO hours are designated specifically for volunteer opportunities with registered nonprofit organizations, meaning employees can take time off during the workday to help your organization.

These programs provide employees with flexibility and help them fulfill their desire to better their communities. For your nonprofit, VTO policies can bring significant benefits like:

  • Providing more volunteers without investing time and resources into recruiting.
  • Expanding your volunteer pool can lead to more regular volunteers, a boost in volunteer referrals, and additional support for future events, programs, and campaigns.
  • Attracting volunteers with diverse skill sets (e.g., professional services like graphic design) to help you accomplish more with just the help of your supporters.
  • Boosting retention by giving these new volunteers an easy way to fit future volunteer shifts into their busy schedules.

Similar to volunteer grants, you can leverage your partner company’s VTO policy during the sponsorship. For example, employees might take an afternoon off of work to visit your facility the day before an event and help set up. Or, they might return after the event to help you write thank-you notes for donors.

Payroll Giving

Payroll giving, sometimes called automatic payroll deductions, is another perk of building relationships with companies. Employees can arrange to have a certain amount deducted from their paycheck and automatically donated to a nonprofit of their choice.

Some of the top advantages of encouraging employees to engage in payroll giving include:

  • A lack of transaction fees.
  • The ability to build long-term relationships (particularly if you provide updates about the impact of these gifts).
  • Funding you can count on.

These recurring donations can make a huge difference for your organization. Like a monthly giving program, they provide sustainable, reliable funding that you can expect each month. This makes budgeting easier and more accurate, helping you plan projects to fulfill your mission and maximize your funding.

In-Kind Donations

As you probably guessed from reading about in-kind sponsorships above, in-kind donations involve companies donating equipment, products, or services, rather than money. This expands beyond your fundraising events. Maybe your team needs marketing or tax assistance. Many companies are willing to provide these services to nonprofits free of charge!

Educating your organization about the various corporate giving programs out there can help boost your fundraising revenue. Pair that with strong corporate partnerships, and you’ll have the resources you need to continue serving your mission!

Developing Mutually Beneficial Partnerships with Auto-Submission

The most successful corporate partnerships are built on a mutually beneficial foundation between charitable organizations and for-profit companies. One of the best ways to improve both parties’ sponsorship outcomes is to make the process as easy as possible for everyone involved. That’s why we recommend implementing corporate giving auto-submission!

A graphic explaining how auto-submission creates mutually beneficial corporate sponsorships, as explained below.

Double the Donation’s auto-submission functionality is a groundbreaking development in the world of matching gifts and corporate partnerships. And it can aid nonprofit fundraising in a few key ways.

How Auto-Submission Improves Standard Matching Gift Experiences

Auto-submission makes matching gifts easier than ever for nonprofit organizations, their donors, and the companies that support them. Specifically, it enables eligible individuals to complete their match requests in significantly fewer steps⁠—meaning more matches are ultimately completed and fulfilled.

It also reduces the administrative workload for the nonprofit and business, which allows each group to make a larger impact. Not to mention, auto-submission capabilities include improved reporting practices, complete with new data points that allow organizations to better track matches through the process.

Introducing Custom Matching Gift Partnerships

On the other hand, there’s a wide range of companies that may not feel prepared to jump into a full-fledged matching gift program for their staff. However, they want to find a way to support nonprofit causes and inspire their employees to do the same.

Our recommendation for these types of partnerships is a custom (or “one-off”) matching gift program⁠—where a company will agree to match employee donations to a single organization. These are typically more targeted partnerships than a standard matching gift program, which allows for deepening relationships between a nonprofit and a corporate sponsor. And auto-submission allows these partners to facilitate their offering with minimal lift.

Custom matching gift programs are a unique way to secure corporate sponsors.

Organizations that use 360MatchPro can create custom match programs that are exclusive to their own database tool. And when auto-submission is enabled, employee giving transaction details are automatically passed from the nonprofit’s donation page to the business offering the program.

Additional Resources on Corporate Sponsorships

Corporate sponsorships can have a huge impact on more than just the money your organization brings in. They also affect your organization’s brand recognition, exposure, and credibility. Be sure to choose the right corporate partners for your sponsorships and put in the required research to find the best match. 

Looking for even more information about corporate philanthropy? Check out these resources below:

Corporate Sponsorships Large CTA