Double the Donation is excited to announce an expansion of its partnership with Summa, a volunteer and fundraising platform built to help mission-driven organizations engage their communities more effectively. This new, seamless integration between Double the Donation Volunteering and Summa empowers nonprofits to unlock corporate volunteer incentives, like volunteer grants and paid volunteer time off, maximizing the impact of every hour served.
With this integration, organizations can embed Double the Donation’s employer search tool directly into Summa’s volunteer signup forms, allowing volunteers to discover their eligibility for corporate programs as they register. From there, the platforms work together to deliver timely, personalized follow-up emails that guide volunteers through their employer’s next steps, making it easier than ever to turn volunteer service into additional funding for the causes they care about.
“At Summa, we believe in removing barriers between passion and impact,” says Dennis Chyba, President of Summa. “This new integration with Double the Donation Volunteering aligns perfectly with that mission, empowering volunteers to connect their service with corporate support, and helping nonprofits capture more of the funding that’s already out there. It’s a powerful step toward uniting data, action, and generosity.”
Once volunteers identify their eligibility for corporate incentives, Double the Donation Volunteering—integrated seamlessly within Summa—guides them through their employer’s process for claiming volunteer grants and paid time off. This allows organizations to transform awareness into action and helps nonprofits secure more of the available funding connected to volunteer engagement.
“We’re excited to expand our partnership with Summa to include Double the Donation Volunteering, building on our shared goal of connecting nonprofits with opportunities to expand their impact,” says Adam Weinger, President of Double the Donation. “By supporting both volunteer incentives and matching gifts, we’re helping mutual clients engage their supporters more holistically and capture more of the corporate funding available through workplace giving programs.”
Ready to get started? The Summa and Double the Donation Volunteering integration is now available for mutual clients of Double the Donation and Summa. Request a personalized demo with the Double the Donation team today, and be sure to mention that you use Summa for volunteer management!
About Summa:
Summa is a dynamic volunteer and fundraising management platform designed to help mission-driven organizations mobilize support and maximize impact. With powerful volunteer management tools at its core, Summa enables nonprofits to efficiently schedule, track, and engage volunteers—turning every hour of service into meaningful progress. From intuitive shift sign-ups to data-driven reporting, Summa helps organizations streamline operations, boost volunteer retention, and connect service with fundraising outcomes. To learn more, visit Summa.
About Double the Donation:
Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.
https://doublethedonation.com/wp-content/uploads/2025/05/DTD_New-Volunteer-Integration-Connecting-Summa-Double-the-Donation-Volunteering_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-05-27 13:05:492025-05-27 13:05:49New Volunteer Integration: Connecting Summa & Double the Donation Volunteering
Workplace giving programs, like volunteer grants and Volunteer Time Off (VTO), are often underutilized, yet they hold powerful potential to increase nonprofit impact. Double the Donation is thrilled to announce a new partnership with volunteer management platform Timecounts, designed to help nonprofits unlock more value from their volunteer programs by making it easier to access corporate volunteer incentives.
“Timecounts was built to support the people powering change in their communities,” says Amanda Rose, CEO of Timecounts. “Our partnership with Double the Donation makes it easier than ever for nonprofits to leverage workplace giving programs like volunteer grants and volunteer time off by seamlessly connecting the dots. Now nonprofits can turn volunteer time into funding with just a few clicks.”
Double the Donation Volunteering now seamlessly integrates across the Timecounts platform. Nonprofits can customize Timecounts volunteer forms to prompt volunteers to check for eligibility for employer-sponsored volunteer grants and volunteer time off. Volunteers are then guided through next steps to claim corporate funds on behalf of the organization they support.
“Incorporating corporate volunteer opportunities within a larger volunteer outreach and management strategy is crucial for nonprofits looking to harness the full potential of their volunteer force,” says Adam Weinger, President of Double the Donation. “That’s why this integration with Timecounts is a game-changer for identifying and targeting corporate volunteer programs within your organization’s network.”
The Timecounts and Double the Donation Volunteering integration enables nonprofits to unlock new funding opportunities and amplify the benefits of workplace giving initiatives on their missions.
The Timecounts and Double the Donation Volunteering integration is now available for mutual clients. Follow our integration guide to get connected.
Ready to enhance volunteer engagement with corporate incentives? Request a personalized demo with the Double the Donation team today. Be sure to mention you use Timecounts!
About Timecounts:
Timecounts is a modern volunteer management platform that’s changing the way organizations engage and organize volunteers. Trusted by nonprofits in 39 countries, it provides simple yet powerful tools to streamline recruitment, scheduling, communication, and reporting. With Timecounts, organizations can build strong volunteer communities that drive real impact. To learn more, visit Timecounts.
About Double the Donation:
Automate your matching gift fundraising and corporate volunteering with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify individuals who qualify for corporate philanthropy initiatives, drive increased participation, and gain actionable insights from the programs. Double the Donation integrates directly into donation forms, CRMs, volunteer management platforms, and other nonprofit technology solutions to capture employment information and follow up with donors accordingly. To learn more, visit Double the Donation.
https://doublethedonation.com/wp-content/uploads/2025/05/DTD_Timecounts-and-Double-the-Donation-Partner-to-Boost-Volunteer-Giving_Feature-1.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-05-14 14:16:312025-05-14 14:19:14Timecounts & Double the Donation Partner to Boost Volunteer Giving
Securing Team-Wide Volunteer Grant Buy-In: Getting Started
If you work in fundraising at a nonprofit, chances are your path rarely crosses with the volunteer department, if at all. Despite being part of the same mission-driven organization, these two teams often operate in silos, focused on different metrics, systems, and strategies.
But here’s the thing: their goals deeply overlap. Volunteers are often among your most loyal and engaged supporters, and many of them are even eligible for volunteer grants, a powerful yet often underutilized source of funding.
In this post, we’ll outline how you can actively build team-wide volunteer grant buy-in from the ground up, even if you’re starting from scratch (and volunteering isn’t currently in your wheelhouse). The steps we’ll cover include:
Volunteer grants are a golden opportunity for fundraisers, but only if you can get the broader team aligned and engaged. Let’s find out exactly how you can do so!
Step 1: Acquire volunteer team buy-in.
Volunteer grants, also known as Dollars for Doers programs, are corporate giving initiatives where companies donate to nonprofits based on their employees’ volunteer hours. But here’s the catch: without coordination between your fundraising and volunteer teams, these grants often fall through the cracks.
If you’re on the fundraising team, the first step to unlocking volunteer grant revenue is starting a conversation with your volunteer department. Even if your teams don’t currently collaborate much, this is a natural area for partnership. After all, volunteers aren’t just helpful hands; they’re some of the most deeply invested supporters your organization has. Many of them are also eligible for volunteer grants through their employers, adding extra monetary value to their support.
Opening the door to this conversation doesn’t have to be complicated. In fact, a simple outreach message that explains the opportunity and invites collaboration can go a long way.
Here’s a message template you can adapt:
Hey [Name],
Over on the fundraising team, we’ve been looking into corporate volunteer grants as a really valuable potential revenue stream for us. These programs allow companies to donate to nonprofits based on their employees’ volunteer hours; sometimes hundreds or even thousands of dollars per volunteer each year.
For example:
About 40% of Fortune 500 companies offer volunteer grant programs.
Some companies will donate $25+ per hour volunteered.
Just 10 volunteers submitting grants could result in $2,500+ in unrestricted funding.
We’d love to explore how our teams can collaborate to identify eligible volunteers and support them in accessing these grants. Could we set up a quick chat to talk through this and see where there might be overlap?
Thanks so much!
[Your Name]
Bringing the volunteer team into the fold early helps ensure that systems are aligned, volunteers are supported, and no opportunity is missed. They’re the ones with direct access to the people who can make these grants happen, so your success depends on their partnership.
Step 2: Establish volunteer and fundraising team responsibilities.
Once you’ve obtained volunteer grant buy-in from the volunteer team, the next step is to define how your departments will work together to support the programs. There’s no one-size-fits-all structure here: the level of collaboration versus delegation will depend on your organization’s size, systems, and team capacity. What matters most here is clarity.
At some organizations, the volunteer team might take the lead on educating volunteers about grant opportunities, while the fundraising team manages the follow-up and tracking of submitted grants. At others, fundraising might handle most of the outreach, with the volunteers’ team simply providing support around eligibility and hour verification. Regardless of the structure, consolidating corporate giving across your team with clearly defined roles will make your efforts more effective and more sustainable.
Some key questions to answer together include:
Who will be responsible for educating volunteers about grants?
Who will verify volunteer hours (if required)?
Who will track and follow up on submitted grants?
How often will the teams sync up to review results or adjust strategy?
By mapping out responsibilities and connecting the right people across departments, you’ll create a process that feels smooth internally and supportive externally for your volunteers.
Keep in mind that if your organization uses a Volunteer Management System (VMS) that integrates with Double the Donation Volunteering, it’s especially important to loop in the right technical leads early on. In other words,ensure the person on the volunteer team who manages your VMS is connected with the person who manages your Double the Donation platform on the fundraising side. These platforms can work together to automatically surface volunteer grant opportunities, but only if the integration is properly configured and nurtured well.
Step 3: Secure leadership buy-in.
Getting internal support is easier said than done, but without leadership buy-in, even the most enthusiastic efforts to promote volunteer grants can stall. If your nonprofit is stuck at a “mixed buy-in” stage, where a few individuals see the value but there’s no organizational momentum, it’s time to shift your focus to leadership.
At this point, volunteer grants may not yet be on your leadership team’s radar; but they should be. These programs offer a scalable, low-lift fundraising stream that also deepens relationships with some of your most engaged supporters. When leadership understands and endorses this opportunity, it becomes much easier to secure staff time, facilitate cross-departmental collaboration, and even market real estate to promote these programs.
So, how do you get them on board? A targeted, data-informed approach is key.
Make the Case: Why Leadership Should Care
Start by reframing volunteer grants as strategic fundraising with built-in engagement. You’re not just asking for more tasks to be added to someone’s plate; you’re offering a pathway to increase unrestricted revenue while strengthening donor retention and volunteer loyalty.
Consider these high-level talking points:
Volunteers are your most committed supporters, and many are eligible for corporate grants, worth hundreds or even thousands of dollars per person annually.
Forty % of Fortune 500 companies offer volunteer grant programs, and some donate up to $25 or more per hour volunteered.
These are untapped funds that already align with your mission and the work you’re doing.
Leverage Internal Data
In order to secure top-level volunteer grant buy-in, show leadership what’s already happening or what they’re missing out on. Instead of just talking about potential, visualize it by answering the following questions:
How many volunteers are currently active each month or year?
How many of them work at companies with known volunteer grant programs?
If 10–20% of your volunteers submitted grants, what would the revenue impact be?
When possible, use tools like Double the Donation’s analytics dashboard to showcase potential revenue, real-time engagement stats, or missed opportunities. Leadership is more likely to act when they see the numbers and understand the long-term return potential.
Keep the Conversation Going
When it comes to securing volunteer grant buy-in, obtaining initial approval is just the beginning. Request a regular slot in quarterly leadership or cross-departmental meetings to report on volunteer grant performance, highlight wins, and propose ways to improve the process. This might include:
Marketing support for volunteer grant awareness
VMS integrations or tech upgrades
Team goals tied to volunteer grant engagement
Ongoing visibility ensures volunteer grants stay top-of-mind and that your nonprofit continues to treat them as a strategic revenue stream rather than an afterthought.
Step 4: Improve your processes.
Once your teams are aligned on their value and have started collaborating, the next step in securing volunteer grant buy-in is to strengthen the systems that support your efforts. Good processes don’t just make it easier for staff; they make it easier for volunteers to follow through.
Here are a few key ways to optimize your approach and ensure long-term success:
Drive awareness about volunteer grants with proactive marketing.
You can’t capture volunteer grants if people don’t know they exist. Develop a straightforward and consistent communication plan to inform volunteers about this opportunity.
For example, add mentions of volunteer grants in places like:
Volunteer onboarding materials
Post-event thank-you emails
Monthly newsletters
Social media posts
The goal is to normalize the idea that volunteering at your organization could lead to additional donations from their employer.
Get step-by-step instructions for submitting a request
For the best results, place the plugin on high-traffic pages such as your volunteer landing page, event registration and confirmation pages, and post-volunteering thank-you messages to meet volunteers where they already are.
Connect your VMS with Double the Donation’s Volunteering integrations.
If your organization uses a Volunteer Management System (VMS), connecting it to Double the Donation’s volunteer grant tools is a game-changer. After all, these integrations help automate eligibility checks, follow up with automated outreach, and streamline the grant request process, reducing staff workload while increasing your chance of capturing more grant dollars.
Use our automated emails to remind about volunteer grants.
Following up with a reminder after a volunteer has supported your cause is often the difference between a missed opportunity and a successful grant submission. For this reason, Double the Donation Volunteering offers automated email reminders that:
Prompt eligible volunteers to submit their hours
Include employer-specific instructions
Are triggered based on volunteer activity
These follow-ups are low-effort for your team (think: set it and forget it) but high-impact in terms of converting volunteer time into funding.
Track results and continuously make improvements.
Once your systems are in place, it’s essential to monitor their performance over time. In order to do so, keep an eye on key volunteer grant metrics such as:
Number of volunteer grant submissions
Total dollars raised through volunteer grants
Leading employers of your volunteers
Engagement rates with reminder emails
And more!
From there, you can use this data to identify gaps and refine your strategy for more future successes.
Volunteer grants aren’t a one-and-done campaign; they’re an ongoing process of iteration and improvement. By investing in scalable processes now, you’ll set your team up to capture more revenue and make a stronger case for volunteer engagement in the long term.
Wrapping up & additional volunteer grant resources
Getting started with volunteer grants doesn’t require overhauling your fundraising strategy; it just requires a shift in how departments work together. While the volunteer and fundraising teams may have different day-to-day responsibilities, you’re ultimately working toward the same goal: building strong, lasting support for your mission. Acquiring volunteer grant buy-in can go a long way in achieving this goal.
By fostering collaboration, sharing resources, and helping your team see the fundraising potential behind volunteer engagement, you can unlock new revenue streams and deepen donor relationships. Volunteer grants are low-hanging fruit, but only if everyone knows where to reach.
Ready to expand your knowledge of volunteer grants? We recommend exploring the following additional resources:
Access The Ultimate Guide to Corporate Volunteer Grants. New to volunteer grants? This comprehensive guide walks you through everything you need to know—from how these programs work to how your nonprofit can start capturing this often-missed funding stream.
Top Volunteer Grant Companies Offering Dollars for Doers. Explore a curated list of companies with standout volunteer grant programs. Learn which employers are most generous, how their programs work, and tips for engaging eligible volunteers already supporting your mission.
Top Volunteer Grant Databases to Grow Your Tech Stack. Looking to streamline the volunteer grant process? This post covers the best tools that can help you identify eligible volunteers, track hours, and submit grant requests, making your systems more efficient and scalable.
https://doublethedonation.com/wp-content/uploads/2025/05/DTD_Securing-Team-Wide-Volunteer-Grant-Buy-In-Getting-Started_Feature-1.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-05-02 20:50:172025-10-08 16:27:50Securing Team-Wide Volunteer Grant Buy-In: Getting Started
Custom or exclusive matching gift partnerships are powerful fundraising opportunities—but only if your target audience knows about them. The solution? Marketing your organization’s one-off matching gift program well.
To make the most of the campaign, you’ll need a thoughtful strategy that reaches the right people at the right time with the right message.
In this post, we’ll break down tips and tricks to help your nonprofit successfully market your one-off matching gift program, boost donor participation, and build long-term value from short-term opportunities.
Let’s get started!
The Basics: What is a one-off matching gift program?
A one-off matching gift program is a customized partnership between a company and a specific nonprofit. Unlike ongoing corporate matching gift programs that apply broadly to employee donations made to any eligible nonprofit, one-off matches are tailored to support a single organization, typically for a limited time or tied to a specific campaign or event.
In this type of program, the company agrees to match employee donations exclusively to the selected nonprofit, often at a 1:1 ratio or higher. The timeframe can vary—it might be a single giving day, a multi-week campaign, or a long-term engagement.
These programs can be incredibly effective because they create a sense of urgency and focused support, while also generating excitement and engagement among employees. For nonprofits, they offer a unique opportunity to deepen a relationship with a corporate partner, raise more funds quickly, and increase visibility among the company’s workforce.
Why does marketing your one-off matching gift program matter?
Marketing your one-off matching gift program is essential because even the most generous offer won’t make an impact if no one knows it exists. These programs are often time-bound and specific, which means you have a narrow window to engage donors and maximize participation. Without strategic promotion, you risk leaving matching dollars on the table.
When you market a one-off matching gift effectively, however, you can:
Drive Immediate Action
One-off matches create shared purpose. A well-communicated match can motivate donors to give now rather than later, knowing their contribution will go twice as far.
Increase Total Revenue
Studies consistently show that donors are more likely to give—and to give more—when they know their gift will be matched. Marketing your program broadly helps you boost donation volume and average gift size during the campaign period.
Expand Visibility and Awareness
By thoroughly promoting the match, you not only increase donations but also raise awareness of your nonprofit’s partnership within the company. This strengthens your brand, highlights corporate support, and may even attract future opportunities. Plus, it gives you a chance to form relationships with individuals that can last beyond the dedicated partnership, too.
Deepen Donor Engagement
A one-off match can be a great moment to reconnect with lapsed donors or encourage new supporters to give for the first time. Promoting the opportunity gives you a compelling reason to reach out and spark engagement with clear, impact-driven messaging.
Ultimately, a strong marketing push ensures your one-off matching gift program lives up to its full potential, benefiting your organization, your supporters, and your corporate partner.
Marketing Tip #1: Create a dedicated landing page on your website.
One of the most effective ways to market your one-off matching gift program is to build a dedicated landing page on your nonprofit’s website. This page will serve as a central hub for all information related to the matching gift opportunity, making it easy for donors to understand the program and take action.
Here’s why it works:
Clear, Focused Messaging
A standalone page allows you to focus entirely on the details of the one-off match—who is matching, how long the program runs, which gifts are eligible, and how donors can participate. This keeps your messaging consistent and avoids confusion.
Increased Visibility in Campaigns
Be sure to link to the landing page in all related marketing materials, including emails, social posts, and blog content. This helps drive traffic to a single, reliable source of truth, and it gives your campaign a professional, cohesive feel.
Highlight Your Corporate Partner
Use the page to highlight your business partner, emphasizing their dedication to philanthropy and community engagement. Include their logo, a quote from a company representative, or a thank-you message to show appreciation.
Capture More Matches
You can also include helpful tools, such as donation forms, FAQs, and direct links to corporate giving portals, if applicable. If your organization uses Double the Donation’s tools, this is a great place to embed your matching gift search widget to help donors check their eligibility—by adding the program to your database specifically.
By dedicating a space on your website to promote your one-off match, you boost engagement, streamline the donor experience, and demonstrate the value of your partnership.
Marketing Tip #2: Add the matching gift program to your Double the Donation database.
If your organization is partnering with a company on a one-off matching gift program, one of the most strategic moves you can make is to add the program to your Double the Donation search tool.
Here’s why this step is so valuable:
Surface the Match at the Right Moment
Double the Donation’s tools are integrated directly into many nonprofits’ donation forms and confirmation pages. When a donor identifies their employer, the system will instantly show whether a matching gift is available—including, with its dedicated custom match functionality, one-off programs. That means donors working for your partner company will see the promotion when they’re most likely to act: right after making a gift.
Streamline Donor Access to Key Details
Your listing can include all the relevant information about the one-off program: including match ratio, deadline, eligibility guidelines, and submission instructions. This saves your donors from having to dig for details and reduces friction in the matching process.
Enable Matching Gift Auto-Submission
Speaking of the matching process, Double the Donation’s exclusive matching gift functionality includes the ability to enable auto-submission for one-off matches. This means that qualifying donors won’t have to complete a separate matching gift request form, but instead can trigger a match straight from your gift confirmation page with a few clicks.
By adding your one-off matching gift opportunity to the Double the Donation platform, you enhance your campaign’s reach and efficiency—ensuring more donors are informed, eligible matches are claimed, and your organization receives the full benefit of the partnership.
Marketing Tip #3: Post about your one-off matching gift program on social media.
Social media is one of the most effective and accessible tools for spreading the word about your one-off matching gift program. It allows you to reach a wide audience quickly, generate excitement, and encourage action from your followers—especially those employed by your corporate partner.
Here’s how to use social media strategically to promote your limited-time match:
Target the Right Audience
Focus your messaging on engaging both current supporters and employees of the partnering company. Be clear about who qualifies for the match and how long it’s available. Tag the sponsoring business (with their permission), use relevant hashtags, and consider boosting posts to reach your partner’s network more effectively.
Post Regularly With Timely Updates
A single post won’t be enough—create a content schedule that builds momentum over the course of the match. Start with an announcement, then share reminders, encouragements, and a final push before the deadline. Visuals like countdown graphics and short videos can help drive engagement, too.
Make It Easy to Share
Encourage your followers, staff, and corporate partner to reshare your posts. Provide suggested captions or graphics that make it simple for them to spread the word. When employees promote the program in their own circles, you’ll reach more colleagues who are eligible to give and get their donations matched.
Marketing Tip #4: Send a tailored fundraising appeal to the company’s employees.
One of the most effective ways to maximize participation in a one-off matching gift program is to connect directly with the employees of your corporate partner. A targeted, thoughtful fundraising appeal can drive awareness, boost engagement, and inspire action—all while making the most of the limited-time match opportunity.
Employees are more likely to give when they know their company is actively supporting the cause—and even more so when their donation will be doubled. A tailored appeal reinforces the partnership, communicates the impact of their gift, and makes the process of giving (and matching) as easy as possible.
When writing your appeal, be sure to:
Personalize the message. Address employees directly and reference the partnership with their company by name.
Clearly explain the match—how long it lasts, what types of donations qualify, and how to make their gift count.
Share a story or example of the real impact their gift can have. Use emotion and specificity to bring your mission to life.
Include easy next steps with a direct link to your donation form, instructions for requesting a match, and any relevant deadlines.
All in all, a targeted appeal shows employees that their support matters—and that now is the perfect time to make a difference. When done well, this outreach can significantly increase donations and ensure your one-off matching gift campaign reaches its full potential.
Marketing Tip #5: Provide resources for your corporate partner to distribute.
One of the simplest ways to amplify your one-off matching gift campaign is by equipping your corporate partner with ready-to-use marketing materials they can easily share with their employees. By making it easy for the company to promote the initiative internally, you significantly increase your reach and participation rates.
Corporate partners are often enthusiastic about supporting their nonprofit partners, but they may not have the time or capacity to create their own promotional content. Supplying polished, branded materials ensures the message is communicated clearly and consistently—while saving your partner time and effort. It also helps you stay in control of the messaging, emphasizing the key details and urgency of the match.
Your promotional toolkit might include:
Email templates announcing the match and encouraging employees to donate
Social media graphics and suggested captions for internal company platforms or LinkedIn
Flyers or posters that can be displayed in physical office spaces
A one-pager overview of your organization’s mission, the impact of the partnership, and matching gift instructions
Talking points for HR leaders or team managers to use when discussing the match with employees
Be sure to brand all materials with your nonprofit’s logo and your partner’s logo, and clearly state the timeframe and match opportunity.
When you hand off these resources, you can even offer to meet briefly with your contact at the company to walk through how best to use them. Ask if there are other communication channels you can support—such as company town halls, onboarding materials, lunch and learns, or employee giving portals.
By arming your corporate partner with the right tools, you empower them to become active champions of your mission and help drive more traffic—and donations—to your campaign.
Marketing Tip #6: Share impact stats or donor testimonials.
When promoting your one-off matching gift program, real numbers and stories speak volumes. Donors want to know that their gifts make a difference—and nothing reinforces that message better than real-world impact and personal testimonials.
Why? Sharing compelling statistics or heartfelt testimonials builds trust, inspires generosity, and motivates action. When supporters see the tangible outcomes of giving—or hear from others who’ve donated—they’re more likely to feel confident that their own contribution will matter. It also reinforces the value of the matching gift partnership and showcases the company’s positive role in driving that impact.
Depending on the stage of your campaign, you might highlight:
The number of gifts matched so far or total dollars raised
Specific programs or communities impacted by the campaign’s success
Quotes from donors about why they gave and how the match inspired them
Statements from beneficiaries about how donations have changed lives
Comments from employees of the corporate partner about how proud they are to support the cause
Don’t be afraid to use graphics, short video clips, or personal stories (with permission!) to add a human element to your stats.
By spotlighting real results and authentic voices, you create a more emotional, meaningful connection that drives engagement and fuels ongoing support.
Marketing Tip #7: If applicable, establish urgency with upcoming deadlines.
One of the most powerful motivators in fundraising is a sense of urgency—and one-off matching gift programs are a natural fit for this tactic. These (often) limited-time opportunities are typically available for a defined period or tied to a particular campaign, event, or initiative. That means your supporters should act fast if they want their donation to go twice as far.
When donors know there’s a deadline, they’re more likely to act now rather than put off giving. Creating a clear sense of urgency drives immediate action and helps your nonprofit make the most of the matching gift window. It also keeps your campaign top of mind during a critical period of opportunity.
Here are a few ideas for integrating urgency into your marketing strategy:
Highlight any deadlines in bold, clear language: “All gifts matched through June 30!” or “Only 3 days left to double your impact!”
Use countdowns in emails or on your campaign landing page to show exactly how much time is left.
Send last-chance reminders: A final push as the deadline approaches can significantly boost participation.
While the final days of a campaign often see the biggest surge in giving, your messaging should mention the time limit early and often. Repetition reinforces urgency and ensures that no donor misses the opportunity due to lack of awareness.
By emphasizing urgency, you help donors understand the limited nature of your one-off matching gift opportunity—and inspire them to take action while they still can.
Marketing Tip #8: Celebrate milestones and successes publicly.
Sharing progress is more than just a nice gesture—it’s a strategic marketing move that can build momentum, deepen engagement, and drive additional donations. As your one-off matching gift campaign unfolds, make it a point to celebrate key milestones and successes in public, visible ways.
After all, recognizing campaign progress and achievements signals to supporters that their gifts are making a real difference. It fosters a sense of community and shared purpose, encourages continued involvement, and inspires new donors to get involved. Public celebration also gives your corporate partner positive visibility, which helps reinforce the value of the partnership for both sides.
Here are a few ways to celebrate and promote your success:
Share milestone updates across email and social media: “We’ve raised $10,000—halfway to our goal! Let’s keep going!”
Feature donor spotlights or shout-outs to recognize individuals or employee groups who participated.
Post real-time updates during events or campaign pushes, especially if you’re running a day-of-giving or time-bound challenge.
Create thank-you graphics or short videos highlighting the impact of the donations received and the matched total.
Tag your corporate partner in public acknowledgments to strengthen your relationship and encourage them to share the content as well.
When you celebrate milestones publicly, you not only honor the generosity of your donors. You also reinforce the value of the one-off match, elevate your nonprofit’s credibility, and create more opportunities for future engagement.
Wrapping Up & Additional Matching Gift Resources
One-off matching gift programs provide nonprofits with a unique opportunity to amplify the impact of their donors and strengthen relationships with corporate partners. But without a clear, strategic marketing plan, it’s easy to leave dollars on the table.
By aligning with your partner, using a multi-channel approach, creating urgency, and sharing real-time results, you can turn a time-limited match into long-lasting value for your mission. With proper preparation and promotion, your next one-off campaign can be a win for your organization, your supporters, and your corporate sponsor alike.
Ready to elevate your approach? Use these marketing tips to make every dollar—and each match—count.
Check out the following recommended resources to continue growing your knowledge of all things matching gifts:
Free Download: The Ultimate Guide to Marketing Matching Gifts. Looking for a strategy to promote your matching gift programs? This downloadable guide covers everything from messaging and design tips to timing and automation, helping you drive more participation.
https://doublethedonation.com/wp-content/uploads/2020/07/DTD_Marketing-Your-One-Off-Matching-Gift-Program-Tips-Tricks_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-04-30 18:42:542025-06-02 14:04:28Marketing Your One-Off Matching Gift Program: Tips & Tricks
https://doublethedonation.com/wp-content/uploads/2025/04/DTD_What-to-Learn-From-Boys-Towns-Matching-Monday-Initiative_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-04-17 16:13:582025-10-01 12:22:23What to Learn From Boys Town’s Matching Monday Initiative
https://doublethedonation.com/wp-content/uploads/2025/04/DTD_Matching-Gifts-in-Practice-Tips-Strategies-From-Your-Peers_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-04-14 17:08:542025-10-01 14:23:03Matching Gifts in Practice: Tips, Strategies From Your Peers
Double the Donation has joined forces with Cadence Sports to provide more value to nonprofit organizations through matching gifts with an integration between Collie by Cadence Sports and Double the Donation.
“As the world of online giving evolves and grows, it’s essential for nonprofit organizations to have access to technology that brings more value to every gift that comes in the door,” says Gary Metcalf, Co-Founder and President at Cadence Sports. “Our new integration with Double the Donation allows nonprofits to get more out of every online donor interaction.”
The partnership gives organizations the opportunity to retrieve company information about donors and follow up with those donors to encourage a matching gift request submission.
“We’re proud to work with a company so focused on helping its client base do more good,” says Adam Weinger, President at Double the Donation. “By closing the matching gifts awareness gap for donors, Double the Donation makes sure that orgs can do more good by claiming some of the $4-7 billion left on the table each year.”
The Collie and Double the Donation integration is now available for mutual clients. Follow our integration guide for more information on how to connect the two platforms.
Ready to add matching gift automation to your Collie donation forms? Request a demo with Double the Donation today and be sure to share that you’re using Collie by Cadence Sports. Want additional resources to help you take your matching gifts strategy to the next level? Enroll today in our Matching Gift Academy for in-depth content about growing your matching gift revenue.
About Collie by Cadence Sports: Collie is an all-in-one event fundraising solution offering event registration, peer-to-peer fundraising, merchandising, CRM, analytics and more. All of this functionality is offered at no cost to you. Visit colliegives.com to learn more.
About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The Double the Donation platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Double the Donation integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts.
https://doublethedonation.com/wp-content/uploads/2025/04/DTD_Cadence-Sports-Announces-Integration-Partnership-with-Double-the-Donation.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-04-01 19:37:182025-04-01 19:37:18Cadence Sports Announces Integration Partnership with Double the Donation
