The Importance of Increasing Employee Engagement Using Corporate Giving Programs

Dale Carnegie and MSW Research recently conducted a study with over 1,500 employees to further understand what creates engaged employees, and what key attributes are present within these engaged employees.

The results are in! The importance of employee engagement, which is defined as the emotional and functional commitment an employee has to his or her organization, cannot be overstated. Companies with engaged employees outperform those without by up to 202%. While the benefits are clear, employee engagement is a struggle for most companies, as over 71% of employees report that they are not fully engaged.

Three Key Drivers of Employee Engagement:

It’s said that employees don’t leave companies, they leave people. And it’s true – many of the reasons employees claim they aren’t engaged in their company have to do with people.

Three drivers of employee engagement include:

  1. Employees’ relationships with their direct managers: 80% of employees who were dissatisfied with their direct manager were disengaged.
  2. Employees’ belief in senior leadership: 70% of employees who lack confidence in the abilities of senior leadership are not fully engaged.
  3. Employees’ pride in working for the company: 54% of employees who were proud of their company’s contributions to society are engaged.

Number three in particular stands out for us at Double the Donation, as we recently wrote an article outlining how companies can enhance employee engagement by instituting or expanding their matching gift programs.

Engaged Employees Exhibit…

  1. Enthusiasm – They are enthusiastic about work
  2. Inspired – They are motivated by their leaders
  3. Empowered – They are allowed to work the way they wish to
  4. Confident – They are sure they can achieve excellence

How Can Companies Increase Employee Engagement?

While Dale Carnegie highlights five great tips for employee engagement, we added a few ideas which our research has shown enhances employee engagement.

  1. Senior leadership must articulate a clear vision to all employees. Without a clear vision, employee’s may not know what they’re working toward.
  2. Employees should be encouraged to openly communicate and influence the company’s vision through their input.
  3. Direct managers should foster healthy relationships with their employees.
  4. Senior leadership should continuously demonstrate that employees have an impact on their work environment.
  5. Managers should show employees that they are valued as true contributors, giving them a sense of empowerment.
  6. Managers should organize and encourage team volunteerism within communities as a way of giving back.
  7. Companies should give back to local nonprofits. Corporate giving programs, like matching gifts and volunteer grants, are a great way corporations can support organizations employees care about.

Check out this info graphic about employee engagement, created by Dale Carnegie Training

Corporate CSR Benefits from Engaged Employees

Why Corporate Giving Programs are a Win-Win for Everyone:

We mentioned above that one way a company can improve employee engagement is by offering employee giving programs, which allow employees to see their corporation giving back to the community and programs they care deeply about. These can take the form of matching gifts, volunteer grants, grants for fundraising efforts, or a multitude of other programs.

Benefits for employees, corporations, and nonprofits include:

  • The group of employees has an enjoyable and rewarding team-building event.
  • The corporation gets to give back to the community.
  • The corporation’s reputation in the community is enhanced through positive press coverage and other channels.
  • The nonprofits receive volunteer support and/or additional funding.

If you’d like to see a few examples, visit our top matching gift and volunteer grant company lists.

While Double the Donation’s core service is providing matching gift tools to nonprofits, we also provide consulting services to corporations looking to benchmark or enhance their employee giving programs. If you’d like to learn more about our corporate consulting work, please email a brief overview of your company to consulting@doublethedonation.com.

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