To strengthen your foundation for fundraising, it’s important to balance donor acquisition with donor stewardship strategies. Acquiring new donors should always be a goal for your nonprofit, but you also need to prioritize creating lasting relationships with donors in order to retain them over time. One tool to help you steward existing donors is the donor pyramid. […]
Through the Microsoft Ad Grant program, nonprofits can transform their advertising techniques and venture into the world of search engine marketing (SEM) for free. All you have to do is meet the eligibility requirements, apply, and start creating compelling ads. But before diving straight in and applying, take some time to learn the basics of […]
Fun run fundraisers are a great way to get supporters involved and excited about a particular cause. Fun runs are versatile and can work for all ages. This makes it a successful fundraiser and a popular choice for schools, sports teams, and community groups. Fun runs can be especially effective if your school or nonprofit’s […]
To drive donations for your nonprofit or community organization, you need to reach your audience in compelling ways. One creative way to get the word out is by creating a fundraising video for your next campaign. Sharing your nonprofit’s work with a fundraising video is a unique and engaging way to connect with your supporters. […]
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. This way, you’re able to reach a significantly wider audience while offering additional touchpoints to make your materials […]
Donations of stocks, mutual funds, and other securities are increasing in popularity as a way for individuals to support their favorite causes. After all, these gifts offer exclusive financial benefits both to the donor contributing the gift and the nonprofit receiving it. But what about nonprofit stock donations and matching gifts? Are gifts of securities […]
Google is one of the most profitable companies in the world, so it may come as a surprise that they have a program dedicated entirely to nonprofits. With Google for Nonprofits, Google does its part to give back to the community and support mission-driven organizations that are creating change in the world. Since nonprofits often […]
Imagine you run an organization working to promote social good in your community. You’ve been tasked with planning an upcoming fundraising campaign for your group, and you’ll need to collect as much revenue as you can in a short amount of time. But there’s one problem—the majority of your organization’s support network are low and […]
Did you know that 71% of surveyed employees stated that it’s very important to work at a company that supports giving to and volunteering with nonprofit causes? Or that 77% of millennials reported a sense of purpose as part of the reason they selected their current employer? Or that employees who engage with corporate giving […]
