When you think of advocacy, you probably think of national-level movements demanding large-scale societal change. However, much important advocacy work starts at the grassroots level, in individual communities. Major change can be enacted by small groups working locally to reach out to decision makers and rally together around a cause. What Is Grassroots Advocacy? On […]
Schools require a variety of educational resources and tools to perform their daily operations. Because of this, many schools host fundraisers to ensure that all costs are covered and that students have the best materials possible for their education. Schools need to be creative to find the best fundraisers that are both effective and fun […]
Product fundraisers are a common way for schools and smaller organizations to raise the money they need to run smoothly. This type of fundraiser allows schools and organizations to raise money and provide their supporters with a tangible item, such as a candy bar or popcorn, in exchange for the donation they make. Selling candy […]
Text donations offer supporters a convenient, simple way to donate, fueling your nonprofit’s fundraising growth and taking your mission to the next level. Explore how you can supplement your existing fundraising efforts by tapping into the power of text-to-give. What are text donations? Text donations are monetary contributions that donors give to your organization through […]
While marketing is typically associated with for-profit companies, nonprofits have just as much to gain from having a strong marketing strategy. After all, spreading the word about your cause is essentially marketing your nonprofit as a thought leader and service provider in your community. Marketing also attracts prospective donors and opens the door to developing […]
Your nonprofit needs a strong fundraising strategy to drive revenue and deepen its impact. By clearly outlining your goals and creating a coherent map for the future, you can tailor your fundraising approach to your nonprofit’s unique needs, goals, and audience. In this guide, we’ll walk through: What is a Fundraising Strategy? How to Build […]
As a nonprofit professional, you likely know that matching gifts can increase the impact of donations to your organization. However, not all nonprofits are eligible to participate in matching gifts programs. To maximize your nonprofit’s matching gift revenue, you need to know where your organization stands in terms of eligibility. To gain a better understanding of common […]
As one of the most popular forms of corporate philanthropy, matching gifts are on the rise. This CSR tactic provides an easy way for organizations like yours to double incoming donations. However, many organizations are not taking full advantage of matching gifts—largely due to a lack of understanding (among donors and staff alike) about the […]
To strengthen your foundation for fundraising, it’s important to balance donor acquisition with donor stewardship strategies. Acquiring new donors should always be a goal for your nonprofit, but you also need to prioritize creating lasting relationships with donors in order to retain them over time. One tool to help you steward existing donors is the donor pyramid. […]
Through the Microsoft Ad Grant program, nonprofits can transform their advertising techniques and venture into the world of search engine marketing (SEM) for free. All you have to do is meet the eligibility requirements, apply, and start creating compelling ads. But before diving straight in and applying, take some time to learn the basics of […]
