As a nonprofit professional, you likely know that matching gifts can increase the impact of donations to your organization. However, not all nonprofits are eligible to participate in matching gifts programs. To maximize your nonprofit’s matching gift revenue, you need to know where your organization stands in terms of eligibility. To gain a better understanding of common […]
As one of the most popular forms of corporate philanthropy, matching gifts are on the rise. This CSR tactic provides an easy way for organizations like yours to double incoming donations. However, many organizations are not taking full advantage of matching gifts—largely due to a lack of understanding (among donors and staff alike) about the […]
To strengthen your foundation for fundraising, it’s important to balance donor acquisition with donor stewardship strategies. Acquiring new donors should always be a goal for your nonprofit, but you also need to prioritize creating lasting relationships with donors in order to retain them over time. One tool to help you steward existing donors is the donor pyramid. […]
Through the Microsoft Ad Grant program, nonprofits can transform their advertising techniques and venture into the world of search engine marketing (SEM) for free. All you have to do is meet the eligibility requirements, apply, and start creating compelling ads. But before diving straight in and applying, take some time to learn the basics of […]
Fun run fundraisers are a great way to get supporters involved and excited about a particular cause. Fun runs are versatile and can work for all ages. This makes it a successful fundraiser and a popular choice for schools, sports teams, and community groups. Fun runs can be especially effective if your school or nonprofit’s […]
To drive donations for your nonprofit or community organization, you need to reach your audience in compelling ways. One creative way to get the word out is by creating a fundraising video for your next campaign. Sharing your nonprofit’s work with a fundraising video is a unique and engaging way to connect with your supporters. […]
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. This way, you’re able to reach a significantly wider audience while offering additional touchpoints to make your materials […]
Donations of stocks, mutual funds, and other securities are increasing in popularity as a way for individuals to support their favorite causes. After all, these gifts offer exclusive financial benefits both to the donor contributing the gift and the nonprofit receiving it. But what about nonprofit stock donations and matching gifts? Are gifts of securities […]
Google is one of the most profitable companies in the world, so it may come as a surprise that they have a program dedicated entirely to nonprofits. With Google for Nonprofits, Google does its part to give back to the community and support mission-driven organizations that are creating change in the world. Since nonprofits often […]
