While marketing is typically associated with for-profit companies, nonprofits have just as much to gain from having a strong marketing strategy. After all, spreading the word about your cause is essentially marketing your nonprofit as a thought leader and service provider in your community. Marketing also attracts prospective donors and opens the door to developing […]
Your nonprofit needs a strong fundraising strategy to drive revenue and deepen your impact. By clearly outlining your goals and creating a coherent map for the future, you can tailor your fundraising approach to your nonprofit’s unique needs, goals, and audience. What is a Fundraising Strategy? According to Aly Sterling Philanthropy, a fundraising strategy is a […]
As a nonprofit professional, you likely know that matching gifts can increase the impact of donations to your organization. However, not all nonprofits are eligible to participate in matching gifts programs. To maximize your nonprofit’s matching gift revenue, you need to know where your organization stands in terms of eligibility. To gain a better understanding of common […]
As one of the most popular forms of corporate philanthropy, matching gifts are on the rise. This CSR tactic provides an easy way for organizations like yours to double incoming donations. However, many organizations are not taking full advantage of matching gifts—largely due to a lack of understanding (among donors and staff alike) about the […]
To strengthen your foundation for fundraising, it’s important to balance donor acquisition with donor stewardship strategies. Acquiring new donors should always be a goal for your nonprofit, but you also need to prioritize creating lasting relationships with donors in order to retain them over time. One tool to help you steward existing donors is the donor pyramid. […]
Through the Microsoft Ad Grant program, nonprofits can transform their advertising techniques and venture into the world of search engine marketing (SEM) for free. All you have to do is meet the eligibility requirements, apply, and start creating compelling ads. But before diving straight in and applying, take some time to learn the basics of […]
Fun run fundraisers are a great way to get supporters involved and excited about a particular cause. Fun runs are versatile and can work for all ages. This makes it a successful fundraiser and a popular choice for schools, sports teams, and community groups. Fun runs can be especially effective if your school or nonprofit’s […]
To drive donations for your nonprofit or community organization, you need to reach your audience in compelling ways. One creative way to get the word out is by creating a fundraising video for your next campaign. Sharing your nonprofit’s work with a fundraising video is a unique and engaging way to connect with your supporters. […]
Employees (or volunteers, for that matter) of any nonprofit should believe in their mission wholeheartedly. At the same time, team members across all roles and departments should be encouraged to further their good work in any way they can. Why else would a person dedicate their life to any profession? Sure, some people might work […]
While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts. This way, you’re able to reach a significantly wider audience while offering additional touchpoints to make your materials […]
