Entries by Adam Weinger
What You Need to Know About Retaining Matching Gift Donors
As a nonprofit fundraising professional, you likely understand the importance of maximizing retention among supporters. But do you have a plan in place to go above and beyond, implementing the right strategies for effectively retaining matching gift donors? After all, this segment has already proven to be some of your most dedicated supporters. Not only […]
How to Create Urgency + Make Your Challenge Match Stand Out
Nonprofits are always looking for innovative ways to engage donors and maximize their fundraising potential. Challenge matches are among the most effective strategies available, driving increased donations by creating urgency, doubling the impact of each gift, and motivating supporters to contribute. However, to fully harness the power of challenge grants and matches, nonprofits must engage […]
Marketing Your One-Off Matching Gift Program: Tips & Tricks
Custom or exclusive matching gift partnerships are powerful fundraising opportunities—but only if your target audience knows about them. The solution? Marketing your organization’s one-off matching gift program well. To make the most of the campaign, you’ll need a thoughtful strategy that reaches the right people at the right time with the right message. In this post, […]
