Entries by Adam Weinger

Engaging Multigenerational Donors [With Workplace Giving]

Tons of companies offer workplace giving programs as a way to incentivize employees to give back to their communities. To make the most of these philanthropic initiatives, qualifying nonprofits are taking increasingly proactive steps to drive supporter participation. But with a need for engaging multigenerational donors in the workforce, promoting the opportunities is not a one-size-fits-all task. […]

8 Trends in Corporate Philanthropy for 2024: How to Tap In

Corporate philanthropy programs like matching gifts, volunteer grants, employee giving campaigns, and corporate sponsorships evolve constantly to meet the needs of companies, nonprofits, and supporters. But external factors are at play that impact trends in corporate philanthropy, too. For instance, when the economy seems rocky, many worry that corporate matching gifts will be negatively impacted. But […]

How to Harness Peer-to-Peer Fundraising and Matching Gifts

Peer-to-peer fundraising is a great way to extend your fundraising reach and collect additional revenue to fuel your mission. So is a well-thought-out matching gift marketing plan. When you combine the power of peer-to-peer fundraising and matching gifts, you’ll have something particularly impactful in store for your organization. But how can you marry the two […]

Creating a CSR Strategy: How to Forge a Lasting Impact

There are many markers of a successful business—from pulling in huge profits to maintaining highly engaged employees. To truly stand out in today’s society, however, companies must have a strong corporate social responsibility (CSR) strategy. They must demonstrate to employees, customers, and other stakeholders that they are not merely service or product providers, but upstanding corporate […]

9 Exciting Employee Giving Campaign Ideas & Real Examples

Thanks to the growing movement toward increased corporate citizenship, combined with innovative new technology, many companies are stepping up their employee-giving game like never before. Businesses interested in creating or improving their workplace giving programs—as well as nonprofits eager to engage donors and corporate partners in new ways—will find inspiration in these versatile employee giving campaign ideas. […]

Company Spotlight: Maximizing Matching Gift Innovation with Innovative Discovery

The list of matching gift companies is endless⁠—and not exclusive to one region, business size, or corporate sector. Instead, employers all over the world opt to match their employees’ charitable donations. Doing so results in elevated corporate philanthropy, team-wide engagement, and even positive brand image. So what makes one company’s program stand out over another? […]

What are Challenge Gifts? A Guide to High-Speed Fundraising

A thoughtful and robust fundraising strategy is key to any nonprofit’s success. As a nonprofit professional, you’re probably always on the lookout for new ideas and strategies to spice up your organization’s fundraising efforts. That’s where challenge gifts come in—when done correctly, this fundraising idea can supercharge your mission with increased gifts. In this guide, […]

Nonprofit Basics: Planned Giving

Planned giving is an important part of a robust nonprofit fundraising strategy. This diverse category of gifts can unlock growth for your organization, help you reach new prospects, and deepen your ties with donors. Getting started with planned giving is challenging for many organizations since this form of fundraising is unlike typical campaign-based and annual […]