CRM software includes fields to store any donor data field imaginable, from basic biographical and contact information to complex giving and interaction histories.
Many CRMs even enable you to create custom fields to track unique information that’s highly pertinent to your organization. Additionally, most CRMs allow you to track which supporters are a part of your membership programs (if you have one).
Since this information is all stored in one place, not only is it easier to organize, consult, and leverage, but you’ll also receive a holistic view of your donors.
With a complete picture into their habits, affinities, and preferences, you can better target your supporters with the personally tailored outreach strategies that lead to longer-term relationships (e.g. greater giving!).