Matching Gift Web Pages 9 Top Examples to Be Inspired By

Matching Gift Web Pages: 8 Top Examples to Be Inspired By

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Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?

In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:

  1. Lehigh University
  2. University of Georgia
  3. Red Cross
  4. Save the Children
  5. Susan G. Komen
  6. Feeding America
  7. Shriners Hospitals for Children
  8. Humane Society of the United States

From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.

What are Matching Gift Web Pages?

Matching Gift Web Pages example

Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.

Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts⁠—and ultimately take action.

Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.

Let’s begin with the first example!

Matching Gift Web Page #1: Lehigh University

View the matching gifts page here: https://alumni.lehigh.edu/matching-gift

Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.

Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.

One of the best matching gift web pages is from Lehigh University.

Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers

Matching Gift Web Page #2: University of Georgia

View the matching gifts page here: https://giving.uga.edu/matching-gifts/

The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.

To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.

One of the best matching gift web pages is from UGA.

Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access

Matching Gift Web Page #3: Red Cross

View the matching gifts page here: https://www.redcross.org/donations/ways-to-donate/workplace-giving-matching-gift.html

The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.

The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.

One of the best matching gift web pages is from the Red Cross.

Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match

Matching Gift Web Page #4: Save the Children

View the matching gifts page here: https://www.savethechildren.org/us/about-us/become-a-partner/workplace-giving-matching-gifts

Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.

Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.

One of the best matching gift web pages is from Save the Children.

Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step

Matching Gift Web Page #5: Susan G. Komen

View the matching gifts page here: https://www.komen.org/how-to-help/donate/matching-gifts/

Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.

Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.

One of the best matching gift web pages is from Susan G. Komen.

Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs

Matching Gift Web Page #6: Feeding America

View the matching gifts page here: https://www.feedingamerica.org/ways-to-give/matching-gifts

Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.

In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.

One of the best matching gift web pages is from Feeding America.

Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact

Matching Gift Web Page #7: Shriners Hospitals for Children

View the matching gifts page here: https://lovetotherescue.org/how-you-can-help/ways-to-give/matching-gifts

Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.

The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.

One of the best matching gift web pages is from Shriners.

Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved

Matching Gift Web Page #8: Humane Society of the United States

View the matching gifts page here: https://www.humanesociety.org/resources/match-your-gift-double-your-impact

The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.

HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.

One of the best matching gift web pages is from the Humane Society.

Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities

Wrapping Up & Additional Resources

A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.

Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.

Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!

For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:

Raise more through matching gifts with Double the Donation on your matching gift web pages.

DTD_The Best Nonprofit Conferences in 2025 and Beyond_Feature

12 of the Best Nonprofit Conferences in 2025 and Beyond

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Nonprofits thrive on collaboration and the pursuit of positive change. Nonprofit conferences serve as a vital platform professionals from various organizations to come together, share insights, and strategize on achieving both collective and individual goals..

Attending a nonprofit conference is one of the best ways to grow professionally, make powerful personal and professional connections, and stay ahead of the curve with the latest fundraising techniques and tools.

In this guide, we’ll explore the benefits of attending nonprofit conferences and provide our top recommendations for must-attend events. Here’s what you can expect:

When choosing which conferences to attend, it’s essential to consider both your nonprofit’s objectives and your personal development goals. For instance, are you aiming to enhance your strategies for corporate giving, leverage nonprofit technology, or engage more effectively with major donors? Keep these goals in mind as you browse the conferences in this list to find opportunities that align with your interests and needs.

Download our free guide, so you can learn how to maximize fundraising with cutting-edge matching gift software.

The Basics of Nonprofit Conferences

Use the answers to these frequently asked questions to help guide your search for the best nonprofit conferences.

What are nonprofit conferences?

Nonprofit conferences serve as essential gatherings where nonprofit professionals come together to learn, collaborate, and share best practices. These events provide a platform for networking and knowledge-sharing, empowering organizations to enhance their impact and strengthen their connections within the sector.

Additionally, nonprofit conferences raise awareness and support for various causes by showcasing the work of nonprofits. They attract potential donors, sponsors, and volunteers, fostering personal and organizational growth. Ultimately, these conferences enable nonprofits to better serve their communities and fulfill their missions.

Why are nonprofit conferences important?

Attending a nonprofit conference requires an initial investment of your organization’s time and resources. For example, you may have to block out a work day to participate, pay a registration fee, and travel to the conference location (if it isn’t a virtual event). Considering all of those requirements, is attending a nonprofit conference really worth it for you and your organization?

To help answer this question, consider a these benefits of attending a nonprofit conference:

The benefits of nonprofit conferences, written below

  • Stay up to date with trends and innovations. Targeted advertising, artificial intelligence, social media trends, and livestreaming are just a few of the innovative technological considerations that nonprofit professionals are talking about now. By attending nonprofit conferences, you can stay on the cutting edge of these new technologies and trends to ensure your organization is using technology to its full potential.
  • Network with fellow nonprofit professionals. The networking aspect of most nonprofit conferences allows you to make professional connections that can help your organization down the road. You can learn about other organizations’ successes and failures and ask questions about how other nonprofits have tackled specific issues that you’re also facing. The relationships you build with other nonprofit professionals can help your organization well into the future as you continue collaborating and sharing resources.
  • Learn fundraising best practices. Whether the conference topics include the benefits of corporate philanthropy for businesses and nonprofits, innovative marketing strategies, or insightful tips on engaging with different generations of donors, you’re bound to leave with new knowledge in your pocket. You can apply what you learn to your organization’s ongoing activities, programs, projects, and outreach strategies.

Many nonprofit professionals find that the value of attending conferences often makes up for the time and resources required to attend. Nevertheless, be sure to carefully consider whether conference attendance is something that you can fit into your organization’s budget.

The Best Nonprofit Conferences in 2025

Nonprofit conferences happen throughout the year at different locations across the country (and virtually). Some events occur annually, so if you’ve missed one you were interested in this year, don’t worry! Check the host’s website to see if they’ll have it again next year.

Here are 12 of the best conferences to consider adding to your 2025 calendars:

DTD_The Best Nonprofit Conferences in 2025 and Beyond_Feature

Double the Donation’s 2025 Workplace Fundraising + Volunteering Summit

About this conference: 

Workplace giving is an incredible yet often untapped source of fundraising support for nonprofits, universities, and other fundraising organizations. According to recent statistics, companies donate $2-3 billion annually through matching gift programs alone, but an estimated $4-$7 billion is left unclaimed.

Double the Donation’s goal is to assist organizations in securing the matching gift and other workplace giving revenue available to them. This includes through resources provided in our Workplace Fundraising + Volunteering Summit, matching gift automation platform, and more.

Specifically, the upcoming Summit is dedicated to sharing matching gift best practices, resources, success stories, and more to help nonprofits and schools manage this fundraising channel more effectively. Attendees will learn about forming strong business partnerships and earning valuable corporate sponsorships to support their projects, events, programs, and more.

Date: April 2nd + 3rd, 2025

Location: Virtual

Registration: https://summit.doublethedonation.com/c/42241715/workplacefundraising

Can’t wait? Check out Double the Donation’s online Matching Gift Academy to explore powerful matching gift insights in the meantime.

What Fundraisers Are Saying:

“Double the Donation’s Matching Gift Summit is invaluable for corporate philanthropy professionals. I would recommend this event to anyone who is interested in growing their matching gift fundraising. The Summit has served as an incredibly helpful resource for our team as we have implemented insights and learnings from the event into our matching gift fundraising strategy.”

— Ariana Romanelli, Lead Associate, Corporate Partnerships at Save the Children

Register Today

The Nonprofit Marketing Summit is a top nonprofit conference for expanding your marketing knowledge.

Nonprofit Marketing Summit

About this nonprofit conference: 

There are several marketing conferences on this list, and for good reason. Digital tools and strategies evolve constantly, making it imperative for nonprofit professionals to stay updated on the latest trends.

That’s where the Nonprofit Marketing Summit comes in. This virtual conference brings together 30,000+ nonprofit marketing professionals featuring 75+ High Impact Sessions about new digital marketing strategies. You’ll hear directly from the most influential thought leaders in the space. Although this event is virtual, there are plenty of networking opportunities to take advantage of, including getting connected on social media and joining a text community.

Date: March 4-6th, 2025

Location: Virtual

Registration

Collaborative is a nonprofit technology conference.

Collaborative

About this nonprofit conference: 

Collaborative is a virtual and in-person conference run by Classy, an online fundraising software platform. The conference is focused on helping nonprofit professionals understand fundraising best practices and how to leverage nonprofit technology effectively.

As the conference’s name suggests, the event is focused on bringing nonprofit professionals together in collaborative sessions and workshops. The goal is to challenge your thinking, explore the future of fundraising, and stay on the cutting edge of technology. You’ll leave with new ideas to raise more for your cause.

Plus, speakers include leaders from some of the most prominent nonprofit organizations across the country, connecting attendees directly with experienced leaders and influencers.

Date: May 15-16th, 2025

Location: Chicago, IL

Registration

The Nonprofit Technology Conference is a great place to expand your nonprofit tech knowledge.

Nonprofit Technology Conference

About this nonprofit conference: 

From matching gift software to constituent relationship management systems (CRMs), nonprofit technology is what keeps the nonprofit sector in motion.

The Nonprofit Technology Conference (NTC) is an annual gathering hosted by NTEN, an organization that unites nonprofit professionals to discuss using technology for social good. This conference educates attendees on nonprofit tech best practices and how to use technology to promote change in your community.

Attendees include everyone from nonprofit staff members and volunteers to board members, consultants, and tech vendors. By attending, you’ll have the opportunity to participate in breakout sessions, share resources with fellow attendees, and make long-lasting connections. Plus, the NTC is dedicated to fostering an inclusive and accessible environment, with racial affinity spaces, a dedication to accessibility for all, and more.

Date: April 16–18, 2025

Location: Baltimore, MD and virtual

Registration

AFP ICON is often considered the largest nonprofit fundraising conference in the world.

AFP ICON

About this nonprofit conference: 

AFP ICON is often considered the largest fundraising conference in the world. Hosted by the Association of Fundraising Professionals (AFP), ICON features dozens of speakers covering a wide range of topics. Past sessions include topics like using donor data to improve future fundraising efforts and ending mental health stigma in the nonprofit workplace.

Attending AFP ICON can help you set yourself and your organization up to effectively tackle the biggest fundraising challenges and opportunities for the year ahead.

Date: April 27-29th, 2025

Location: Seattle

Registration

The Monthly Giving Summit is one of the top nonprofit conferences to attend.

About this nonprofit conference:

The 2025 Monthly Giving Summit theme, Small Steps, Remarkable Impact: Scaling Monthly Giving with Big Dream Energy, celebrates the power of intentional, small steps that lead to transformative change. This year’s summit will highlight the journeys of nonprofit leaders who have grown their monthly giving programs through consistent, strategic actions.

Featuring expert-led sessions, interactive workshops, and inspiring case studies, you’ll gain proven strategies and actionable insights to elevate your program. Join like-minded professionals, exchange ideas, and learn how to create remarkable impact with every small step you take.

Date: February 26-27, 2025

Location: Virtual

Registration

Cause Camp is another top nonprofit conference to consider attending.

Cause Camp

About this nonprofit conference: 

Designated a “must-attend” nonprofit conference by Forbes, Cause Camp is an annual gathering of nonprofit leaders, professionals, and industry experts to share resources and discuss every aspect of the nonprofit sector. Cause Camp’s breakout sessions go beyond simple discussions to equip attendees with actionable insights and training materials.

Additionally, participants can browse a comprehensive exhibit hall to connect with vendors and learn more about other nonprofit organizations in attendance. Plus, the conference’s fun evening gatherings allow attendees to get to know one another in a more relaxed environment.

Date: TBD, 2025

Location: Colorado Springs, CO

Registration

Engage for Good is a conference that links nonprofit and corporate professionals.

Engage for Good

About this nonprofit conference: 

Engage for Good links nonprofit professionals with leaders from the corporate world whose organizations are dedicated to furthering positive social change. Attendees can participate in targeted workshops and networking sessions that bring together individuals who face similar issues or focus on similar topic areas.

As a nonprofit professional, attending this conference will enable you to understand corporate philanthropy from a business perspective and make connections with prospective corporate partners. Then, you can return to your organization with deeper insights that can optimize your corporate partnership strategy.

Date: April 22-24th, 2025

Location: Palm Springs, CA

Registration

Upswell is an annual virtual nonprofit conference.

Upswell Summit

About this nonprofit conference: 

The Upswell Summit is an annual event for community changemakers who are focused on making their communities stronger and more equitable. Organized by Independent Sector, the event connects professionals from various sectors to address pressing social issues and drive positive change. More information on speakers and panel topics is to come, so keep an eye on the Upswell website.

Date: October 27-29th, 2025

Location: Atlanta, GA

Registration

The Nonprofit Innovation & Optimization Summit ensures all attendees leave with strategies and advice for growing their online fundraising.

The Nonprofit Innovation & Optimization Summit

About this nonprofit conference: 

The Nonprofit Innovation & Optimization Summit (NIO) is an annual conference focused on equipping nonprofit organizations with the latest strategies, tools, and techniques for digital fundraising and marketing. Speakers include the leading experts in fundraising and marketing innovation, meaning attendees can receive insights into cutting-edge outreach techniques to better engage their audiences.

In addition, nonprofit leaders can browse new technology solutions in a sales-free environment to see which tools might work best for their organizations.

Date: September 30th – October 2nd, 2025

Location: Kansas City, MO

Registration

The Nonprofit Storytelling Conference is designed to help nonprofit professionals tell better stories to raise more donations.

Nonprofit Storytelling Conference

About this nonprofit conference: 

The foundation of any powerful fundraising or marketing initiative is compelling storytelling. A story can help build a strong emotional connection with your nonprofit’s supporters, inspiring them to lend a hand and support your cause.

The Nonprofit Storytelling Conference is designed to help nonprofit professionals tell better stories to raise more donations. The conference offers three types of sessions:

The “Main Stage Sessions” are designed to reimagine the way you connect with donors by sharing groundbreaking strategies and mind-bending concepts. The “Deep Dive Intensives” are 2.5-hour intensive workshops intended to give you a framework for major donor, direct mail, event, and creative fundraising campaigns. “Implementation Workshops” are 60-minute sessions with small groups, and each workshop teaches a new storytelling and fundraising skill. Attendees will receive personalized help applying each new skill to their organization.

Date: November 13-15th, 2025

Location: San Diego, CA

Registration

Good Tech Fest is a nonprofit conference that focuses on how to use technology for good.

Good Tech Fest

About this nonprofit conference:

Good Tech Fest focuses on how to use technology and data to make a positive difference in the world. Sessions are led by data scientists, product managers, and fundraising and tech professionals. Attendees have the opportunity to learn about everything from machine learning tools and equity issues in the tech world to crypto philanthropy.

This year, Good Tech Fest will be hosting three conferences on separate dates and in separate locations.

Dates: April 28-May 1, 2025; May 20-21, 2025

Locations: Utah (April 2025); Virtual (May 2025)

Registration

the Bridge Conference is an annual gathering of nonprofit fundraising professionals and nonprofit leaders along with consultants, agencies, and other marketing professionals.

Bridge Conference

About this nonprofit conference: 

The Bridge to Integrated Marketing & Fundraising Conference, also known as the Bridge Conference, is an annual gathering of nonprofit fundraising professionals, leaders, consultants, agencies, and other marketing professionals. The conference covers both innovative fundraising and marketing strategies along with common issues nonprofits have traditionally faced, such as how to keep donors engaged and transform them into recurring givers.

Date: July 30th – August 1, 2025

Location: TBD

Tips for Making the Most of Your Conference Attendance

Your conference preparation shouldn’t end after you complete the registration form. Conferences are concentrated, action-packed events that seem to fly by once you’re there. That’s why it’s important to go in with a plan of who you want to speak with and what you want to do while at the conference.

Here are a few tips for making the most of your conference attendance:

Follow these tips to make the most of the nonprofit conferences you attend.

  1. Do your research beforehand. Who will be at the conference? Who do you absolutely want to talk to before the event concludes? How can you start a natural conversation with those individuals that builds on things you have in common? Make a list of individuals you’d like to connect with and a few facts you already know about them.
  2. Decide who will attend the conference. Should a group of staff members from your nonprofit attend the conference or just one or two individuals? Determine who will be the best representatives for your cause and benefit the most from attending.
  3. Participate in everything you can. You probably won’t be able to attend every single session or panel. However, make an effort to attend a wide array of presentations and discussions based on the topics that interest you the most or that you think will be most beneficial for your organization. This allows you to get the most value out of the event.
  4. Seek out presentations that are outside of your purview. Consider attending one or two sessions or panels that don’t directly relate to what you do daily. These sessions could end up being the most valuable, because they show you a different perspective or share information about something that you aren’t very familiar with.
  5. Collect business cards. Gather business cards for organizations and individuals that you interact with and follow up with them after the nonprofit conference. In these messages, thank them for their conversation or presentation and ask any follow-up questions you may have thought of since. If the individual lives nearby, see if you can schedule an in-person meeting or lunch with them to maintain the connection you’ve built.
  6. Share the information you’ve learned with your team. Create a short presentation for your nonprofit’s other team members who didn’t attend the conference. Summarize the key takeaways you received from the conference and any changes or strategies you think the team should implement going forward. Let team members chime in with their thoughts and feedback on any proposed changes.

We also recommend carrying a folder and notebook with you during the conference to take notes and store business cards, handouts, and other printed materials.

A Final Note About Nonprofit Conferences

When signing up for any nonprofit conferences, remember to approach these events with an open mind and a willingness to learn. Be prepared to engage in meaningful conversations, share your own experiences, and learn from others who are equally passionate about creating positive change.

For more information about nonprofit conferences, bookmark the Double the Donation and NXUnite websites. These sites offer ongoing updates on nonprofit webinars, panels, and conferences that any nonprofit professional can join to expand their skill set and fundraising knowledge.

Attend our Matching Gift Summit to ensure your nonprofit fulfills its corporate donation potential.

Dallas Matching Gift Companies

Companies in Dallas, Texas, that Match Employee Donations

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Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.

To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.

Dallas Matching Gift Companies

Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.

The following list contains some of the many companies in Dallas area that offering employee matching gift programs.

AT&TDallas, Texas matching gift company example

AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.

Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.

Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.

Read more about the AT&T matching gift program.

Charles Schwab matching gifts company example

Charles Schwab

Charles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.

The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.

Charles Schwab will also give group volunteer grants of up to $1,000.

Read more about the Charles Schwab matching program.

ExxonMobilexxon-mobil-matching-gift-program

ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.

Read more about the ExxonMobil matching gift program.

JP Morgan ChaseJP Morgan

JPMorgan will donate up to $3,000 in volunteer grants, in addition to matching gifts up to $1,000 to most types of nonprofits.

Read more about the JPMorgan Chase matching gift program.

Raytheonraytheon

Raytheon will match up to $5,000 a year for donations made to educational institutions.

Read more about Raytheon’s matching gift program.

Texas Instrumentstexas

TI will match gifts made to educational, arts, and cultural institutions. They match a maximum of $10,000 per employee.

Read more specifics about the Texas Instruments matching gift program.

Find out if your donors work for these matching gift companies in Dallas.

Matching Gift Content Calendar Marketing Through the Year

Matching Gift Content Calendar: Marketing Through the Year

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Incorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.

That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:

From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.

Let’s get started⁠—at the beginning!

Maximize your matching gift content calendar with our ultimate guide to matching gifts.

Start-of-year follow-ups

When: January

The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.

(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)

By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.

Here’s an example social media post you can use to get started:

Matching gift content calendar example: Start-of-year

To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.

Matching Gift Month

When: February

February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.

Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.

Here’s an example email header you can use to get started:

Matching gift content calendar example: match month

To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.

Match Madness

When: March

March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Match Madness

An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.

Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.

Spring matching gift reminders

When: April-May

Spring is a season of renewal⁠—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Spring

To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.

Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!

Summer matching gift reminders

When: June-August

Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.

Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Summer

Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”

Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.

Fall matching gift reminders

When: September-October

As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.

Here’s an example social post you can use to get started:

Matching gift content calendar example: fall

Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.

End-of-year matching gift follow-ups

When: November-December

The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.

As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.

(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)

Here’s an example email header you can use to get started:

Matching gift content calendar example: end-of-year

Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.

Giving Tuesday matching gift outreach

When: Giving Tuesday and Matching Wednesday

Giving Tuesday is a global day of generosity⁠—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.

Here’s an example email header you can use to get started:

Matching gift content calendar example: Matching Wednesday

Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.

Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.

Bonus: Affinity day/week/month messaging

When: Your organization’s affinity day, week, or month

Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.

To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.

Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.

Wrapping up & additional resources

A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.

Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.

Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:

  • The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
  • How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
  • Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.

Get inspired by this matching gift content calendar with Double the Donation.

Match Like Megan Driving Matching Gifts with Social Proof

Match Like Megan: Driving Matching Gifts with Social Proof

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In the world of fundraising, one of the most effective yet underutilized tools for maximizing donations is the power of social proof. People tend to follow the lead of others, especially when making decisions about giving. That’s why showcasing existing support through matching gifts with social proof can be a game-changer for nonprofits like yours.

In this post, we’ll explore how organizations can encourage donors to take advantage of matching gift programs, demonstrating how social proof can turn a single matching gift into a chain reaction of doubled giving.

Specifically, we’ll cover:

Ready to see how your team can benefit from matching gifts with social proof and more? Let’s get started with the basics.

What is social proof?

According to Sprout Social,

Social proof is the psychological concept that people are influenced in their decision-making by others, compelling them to act within societal norms or expectations. In the context of marketing, social proof provides evidence of the popularity or usability of a brand among consumers to influence the purchase decisions of prospective and returning customers.

In other words, social proof is the idea that people are more likely to make choices or take actions when they see others doing the same.

Driving fundraising results with social proof - example

In terms of fundraising, it means supporters (prospective and existing ones alike) are increasingly inclined to get involved when their peers are doing so, too. This can take a lot of forms, from giving to participating in matching gifts and beyond. And it’s beneficial for fundraising organizations, as social proof can help build trust and momentum around their causes.

How to increase matching gifts with social proof

For many donors, matching gifts are a completely new concept. In fact, research shows that despite 26 million individuals working for companies with matching gift programs, an astounding 78% have no idea that they’re eligible.

The solution? Marketing matching gifts to your audience. And for the best results, incorporating social proof throughout your efforts can go a long way. Lucky for you, there are quite a few ways that your team can do so. These include:

Sourcing matching gift facts & figures

It’s hard to argue with facts. That’s why matching gift statistics⁠ (whether industry-wide or within your organization⁠) can be a valuable tool in establishing social proof. After all, accurate and relevant facts and figures about matching gifts⁠—and your supporters’ behavior regarding the programs⁠—can be crucial for communicating the benefits of these programs to donors and other existing stakeholders.

Example:

More than 580 donors have had their gifts matched to our organization in the last year. That’s a lot of support!

How to Get Started:

Check your 360MatchPro dashboard and reporting module to uncover valuable insights you can use to demonstrate matching gift impact.

Not a 360MatchPro user yet? Click here to get a personalized demo and see how your organization will benefit from our tools⁠—including tracking and reporting on donor involvement!

Using statistics to drive matching gifts with social proof

Promoting matching gift donor testimonials

Often, there’s nothing more powerful than hearing a story in a donor’s own words⁠. For supporters considering matching gifts, hearing about the experience from a peer who has successfully completed the process can go a long way. After all, promoting matching gift donor testimonials is an effective strategy to enhance awareness, encourage participation, and build trust in your organization’s matching gift programs.

For an added personal flair, aim to include photos or videos of the donor whose testimonial you share!

Example:

Meet Sarah. Sarah is a generous donor to our organization, and she recently took the extra step to have her already significant gift doubled for our cause. Here’s what Sarah has to say: “I loved having the opportunity to double my impact on my favorite organization while getting my employer involved in the causes I care about. The whole process was quick and easy, too!”

How to Get Started:

In 360MatchPro, first, navigate to the “Donations” tab. From there, filter the statuses to include those marked as “Match Complete” to identify your best prospects for matching gift testimonials. Then, reach out to your list of supporters to solicit feedback and collect testimonials from those interested in sharing their experiences.

Not a 360MatchPro user? Sift through your existing data in your CRM to manually uncover potential testimonial providers. Just make sure you’re contacting individuals who have successfully completed a match in the past!

Encouraging social sharing of matching gift content

When your organization posts something on its social media pages, it’s likely able to reach your network of supporters. If you’d like to extend your reach to new audiences, however, social sharing can be the key. All it takes is getting your existing supporters to interact with and share (or re-post) the content you publish on your social channels.

Using social sharing to drive matching gifts with social proof

Encouraging social sharing of matching gift content is an effective strategy to amplify awareness, drive participation, and leverage social proof in fundraising efforts. When supporters share information about matching gifts on social media or within their networks, it not only broadens your outreach but also reinforces the message that matching gifts are a valuable part of giving.

Example:

Over 65% of Fortune 500 companies match employee donations. Share this post with a colleague or peer to encourage them to check if their employer matches, too!

How to Get Started:

Create and share eye-catching graphics, visuals, or video content that quickly and easily explains the basics of matching gifts. You can even provide supporters (or advocates) with pre-written messages they can use when sharing, making it even easier for them to promote your cause⁠—and the matching opportunity⁠—to their own audiences.

P.S. Double the Donation provides free, customizable Canva templates that users can access from within their 360MatchPro accounts. Just head to the “Resources” and select “Marketing Assets!”

Incorporating matching in peer-to-peer fundraising

Incorporating matching gifts into peer-to-peer fundraising is an impactful way to drive increased donations through social proof. When donors see others matching contributions within peer fundraising campaigns, it reinforces the idea that matching is a standard part of giving, encouraging additional supporters to look into matching opportunities through their own employers.

Example:

Thanks for giving to our peer-to-peer fundraising campaign! Did you know your gift can have twice the impact on our cause with a match? Contact your fundraiser to learn more about the benefits of matching gifts and how you can get involved.

How to Get Started:

Equip your peer-to-peer fundraisers with matching gift resources so that they’re well-prepared to promote the opportunity to their donors. This can include email and social media graphics (such as those provided by Double the Donation), templated messages, and more.

From there, it’s crucial to have a matching gift search tool embedded in your peer-to-peer giving forms, too, so all donors can interact with the widget.

Highlighting matching companies supporting your efforts

Many donors remain unaware that their employers offer matching gifts. By highlighting companies with matching gift programs (particularly those that are actively supporting your mission), you educate donors on the availability of these benefits⁠—and encourage them to explore their own employer’s matching options.

Meanwhile, recognizing companies that support matching gifts demonstrates how accessible and straightforward the process can be. Seeing well-known companies participate reinforces that matching gifts are widely available and beneficial to both employees and nonprofits.

Example:

This year, companies like Home Depot, Apple, State Farm, Verizon, Bank of America, and more are supporting our organization through matching gifts. And that’s thanks to generous donors like you who work for these employers!

How to Get Started:

Check out the “Top Companies” report within 360MatchPro to access insights about the companies most highly represented in your donor base. Then, spotlight those leading employers on your dedicated Match Page along with other matching gift materials!

Identify leading companies to drive matching gifts with social proof

Implementing public recognition for matching gifts

Implementing public recognition for matching gifts is a strategic way to harness the power of social proof and encourage more donors to participate in the programs. Publicly recognizing donors who engage in matching gifts signals to others that matching gifts are valued, achievable, and impactful, often resulting in similar action.

This not only celebrates donors but also educates prospects about matching gifts, showcasing that they are a common, achievable, and powerful way to increase impact.

Example: 

We want to give a big shoutout to a donor who has gone above and beyond for our mission: John Doe! John recently contributed a generous amount that was then doubled by his employer through a matching gift program.

How to Get Started:

Implement a strategy for tracking matching gifts to completion. We recommend having donors indicate when they’ve submitted a match, such as with a built-in button within 360MatchPro’s email streams. This way, your team can be prepared to reconcile the records in your system when the match ultimately arrives.

Then, take to social media, email newsletters, donor walls, or other recognition channels to highlight your completed matches!

Case study: Phillips Exeter Academy’s Match Like Megan

About the Organization

Phillips Exeter Academy, commonly known as Exeter, is a prestigious, private co-educational boarding school in Exeter, New Hampshire. Known for its rigorous academic programs, Exeter has a distinguished history of preparing its students for success in higher education and beyond.

Uncovering the Matching Gift Need

Recently, the school’s development team was tasked with doubling its annual fundraising revenue in order to better support its academic and other programming. As part of determining how to do so, the team ultimately decided to revitalize its corporate matching gift efforts, as they realized they were not fulfilling their matching gift potential as-is.

When the director located the school’s matching gift software, the team began to play around with it, looking to identify new ways to bring matching gifts to the forefront of their fundraising strategy. And what they came up with was Match Like Megan.

About the Campaign

Match Like Megan was born from a single matching gift donor, Megan, who gave generously to her alma mater. From there, she also got her gift matched by her employer (Macy’s), doubling her impact and bringing her total annual giving to the next society level.

As a result, the Exeter team decided to launch an initiative around the idea that just about anyone can “Match Like Megan.” This came following a number of other alliteration-style campaigns, including Donate Like Dave and Lead Like Lawrence. The school then spotlighted Megan’s matching gift participation across its marketing and educational efforts, including social media posts, email campaigns, and more.

When supporters see how easy it is for someone like Megan to get her gift matched for her school, they’re more likely to take the steps themselves to do so. Hence, the concept of social proof.

See how other organizations are driving matching gifts with social proof and more.

 

Wrapping Up & Additional Resources

When it comes to amplifying support for your cause through matching gifts, social proof is a powerful catalyst. The “Match Like Megan” campaign shows that leveraging real-life examples of matching gift donors can drive others to join in, boosting overall participation and revenue.

By placing a spotlight on your own donors, your organization not only strengthens relationships with existing supporters but also cultivates a giving culture that feels accessible, inspiring, and community-driven. As more donors participate in matching gifts, their impact grows exponentially, creating a lasting influence on your mission.

Let social proof be the spark that fuels your matching gift success—and watch your community rally around your cause, one match at a time.

Ready to learn more about innovative matching gift tactics your team can adopt for big results? Check out the following resources:

Raise more through matching gifts with social proof and more.

Minneapolis Matching Gifts

Employers in Minneapolis, Minnesota, that Match Donations

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Double the Donation has received several requests asking about matching gift programs in Minneapolis. To clear up some of the confusion we created this post highlighting some of the top companies in the area that currently offer these programs. Matching gifts can increase nonprofit fundraising without asking donors to contribute more of their own funds.

List of Companies in Minneapolis with Matching Gifts

The city of Lakes just so happens to be the largest city in the state of Minnesota. 5 Fortune 500 companies are based out of the city, and several foreign corporations are starting to place offices in Minneapolis. The area has an estimated GDP of around 200 billion dollars. Many of the companies with a presence in the city also offer matching gift or volunteer grant programs.

If a nonprofit has donors working for any of these companies, their donations could be doubled. Check out this list of some of the companies in Minneapolis that have the best matching gift programs.

Hormel Foods

Hormel Foods will match up to $15,000 a year donated to a school. They will also match up to $1,000 a year per employee. Employees can donate upwards of $10,000 a year to colleges and universities and have the gift matched 1:1

Read more about Hormel’s matching gift program.

General Mills

General Mills, another food industry giant, also offers matching gifts. General Mills will match gifts made up to $5,000 per employee. See if your organization is eligible.

Read more about the General Mills matching gift program.

U.S. Bancorp

U.S. Bancorp will match up to $3,000 annually. The company also has a volunteer grant program that will pay nonprofits $5 per hour an employee spends volunteering for their organization.

Read more about the U.S. Bancorp matching gift program.

Graco

Through The Graco Foundation the company provides donations to nonprofits which Graco employees support.

Each year through the Employee Giving Campaign, every contribution made by Graco employees to eligible nonprofit organizations is matched $1 for $1 by the Foundation.

Graco also offers a Dollars for Doers Program where the Foundation donates $1,000 to any eligible nonprofit organization where an employee has volunteered 50 hours or more. And the best part is that time that a spouse or dependent of a Graco employee volunteers counts toward the 50 hours.

Read more about Graco’s matching gift and dollar for doers programs.

Find out if your donors work for these matching gift companies in Minneanapolis.

Matching Gift Marketing Plan Presentation Template

[Free Download] Matching Gift Marketing Plan: Presentation Template

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What is the Matching Gift Marketing Plan Presentation Template?



Double the Donation’s Matching Gift Marketing Plan Presentation Template is a well-structured resource designed to help nonprofits create, present, and execute an effective marketing strategy to maximize matching gift opportunities.

The template provides a comprehensive framework with a clear structure for planning and presenting a matching gift marketing plan, including goals, strategies, and actionable steps. Not to mention, each slide is designed to be easily tailored to fit a nonprofit’s unique needs, branding, and matching gift goals.

Why download the Matching Gift Marketing Plan?

Maximize fundraising potential.

Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.

Streamline matching gift processes.

Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.

Enhance donor engagement.

Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.

GET MY FREE DOWNLOAD TODAY

Additional Recommended Resources

Matching Gifts in the Donor Journey


Matching Gifts Donor Journey Download

GET THE GUIDE

10 Quick Steps to Matching Gift Success


Matching Gift Checklist Download

GET THE GUIDE

What to Know About Volunteer Grants


Download the Ultimate Guide to Volunteer Grants

GET THE GUIDE

Volunteerism Trends in 2025: Corporate Incentives and More

Volunteerism Trends in 2025 | Corporate Incentives and More

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Did you know that the value of a single volunteer hour (according to the benefit it produces for an organization) is estimated to be $29.95? Or that thousands of companies offer generous volunteer grant programs to encourage staff to support philanthropic efforts? Volunteerism trends like these can shed significant light on an invaluable opportunity for your team.

To help your nonprofit understand your volunteers a bit more, this guide will conduct a deep dive into the following essential volunteer trends and patterns:

Volunteers play an integral role in your nonprofit, handling responsibilities from behind-the-scenes bookkeeping to on-the-ground work at your program sites. When solidifying your volunteer program’s recruitment strategies, understanding the nonprofit landscape allows you to source powerful insights from broader trends in volunteer behavior and motivations. Then, you can use the insights to adjust your strategy and better attract and retain a solid group of volunteers.

Ready? Let’s begin with the first trend!

One-third of the nonprofit workforce is made up of volunteers.

Volunteerism trend - percentage of volunteer nonprofit workforce

For U.S.-based nonprofits, volunteers are everywhere. In fact, recent reports indicate that an estimated 63 million Americans volunteer their time and energy with organizations like yours.

That said, your nonprofit’s staff is instrumental in providing beneficiaries with the services they need. However, most nonprofits have tight budgets and often rely on volunteer labor to get work done. This is so much the case that an astounding one-third of all nonprofit workers are volunteers.

Of course, the ratio of paid employees to volunteers will vary from one nonprofit to the next. For example, many small organizations do incredibly important work but are entirely made up of volunteers. In contrast, enterprise-size nonprofits often have entire departments of paid employees.

What does this volunteerism trend mean for your nonprofit?

Because so much labor at charitable organizations goes unpaid, calculations of the nonprofit sector’s economic value will always be off. Don’t let this impact how your nonprofit values your volunteers. Instead, show your appreciation and ensure your volunteer staff feel like they’re a real part of your team. Ultimately, they are!

This also means that, by sourcing new volunteers, organizations can often expand their capabilities and do even more for their missions.

Most U.S.-based volunteers are between the ages of 35 and 44.

Volunteerism trend - average age range

Reports show that the average U.S. volunteer is a woman between the ages of 35 and 44, usually with a child less than 18 years of age.

It’s important to recognize that non-women, along with people of other age groups, certainly volunteer, as well. However, there are a few key assumptions we can draw from the average organization’s volunteer profile.

For example, middle-aged mothers are likely to volunteer at their children’s school, church, and neighborhood activities. This assessment also holds true for reports of informal volunteering⁠—such as cooking for neighbors, taking care of children, and improving the state of their communities.

What does this volunteerism trend mean for your nonprofit?

Assess your current supporter base to see if your nonprofit’s average volunteer fits this profile. Then, use the information to tap into audiences your nonprofit may have previously neglected.

For example, how can you reach more families? Do you offer volunteer positions that are convenient for working professionals? Be sure to assess not just your volunteer marketing but the overall accessibility of your volunteer program for individuals with differing circumstances, needs, and opportunities.

Regular volunteerism offers numerous benefits for individuals.

Volunteerism trend - motivations and benefits

Partaking in volunteerism provides numerous and widespread benefits for volunteers, the organizations with which they devote their time, and their communities as a whole. For volunteers themselves, the value includes personal fulfillment, a deepened sense of purpose, and professional skill development.

When asked why they volunteer, 35% of individuals indicated their primary reason was to socialize. However, the majority of volunteers (83%) say their main motivator is helping a cause they care about.

In addition to these benefits, research indicates that individuals who regularly volunteer have a 27% higher chance of finding employment, too. Not to mention, individuals who volunteer tend to experience 38% fewer nights in the hospital.

What does this volunteerism trend mean for your nonprofit?

It’s easy to focus solely on how volunteering helps the nonprofit recruit supporters. However, while volunteers do want to help causes they care about, it never hurts to mention the benefits they can receive in addition to making a positive impact.

Be upfront about the skills and experience supporters can gain from volunteering. This can include anything from customer service experience, data management, specific labor and technical skills, or anything else related to your programs that’s also applicable in the workplace.

Formal volunteerism rates are declining in most states.

Volunteerism trend - decline across states

Nonprofits need volunteers to staff events, help during fundraisers, and complete tasks that keep their programs running. However, finding enough people to fill all available volunteer positions isn’t always easy, and 62% of nonprofit CEOs state that recruiting enough volunteers is an issue. This goes hand-in-hand with additional data reporting that the demand for many nonprofit services is up.

If your nonprofit has had trouble filling volunteer positions, know that you’re not alone. The majority of U.S. states have seen a decrease in the percentage of their population that formally volunteers. How much volunteering has declined varies from state to state, with some following routine ebbs and flows, while others have experienced as much as a 10% drop. For example, in Florida, already a state with low volunteering rates, 22.8% of the population volunteered in 2017. Four years later, it’s just 15.9%.

Meanwhile, of those who do volunteer, 72% work with just one organization⁠—and a mere 18% are involved with two.

What does this volunteerism trend mean for your nonprofit?

While volunteer rates can shift for a number of reasons, there are several factors your nonprofit can control. For example, consider what roles you have open for volunteers. How do you promote these opportunities? Are these roles volunteers would be interested in, or are they positions that are mostly rote work? Is your team sourcing support through corporate volunteer initiatives?

Additionally, if you’re constantly having to find new volunteers, that might be a sign to take a step back and assess your volunteer retention strategy. Talk with these volunteers about improvements to your program they’d like to see and show your appreciation. Even if you’re low on staff, make sure not to overwork them to avoid volunteer burnout, too.

Companies are increasingly encouraging their staff to partake in volunteerism.

Volunteerism trend - growing corporate volunteerism

More and more, companies are actively encouraging their employees to engage in volunteerism, recognizing the benefits of such initiatives for team building, employee satisfaction, corporate social responsibility, and more.

For example, 40% of Fortune 500 companies offer volunteer grants, where they encourage their employees to volunteer by donating to the nonprofits their employees support. It generally works like this:

  1. An employee volunteers at an eligible nonprofit. 
  2. The employee reports their volunteer hours and other needed information. Most employee volunteer grant programs are based on the hours an employee volunteers. Some provide a per-hour rate, while others require a certain number of hours to be met before donating a flat amount. Additionally, employers often require the nonprofit’s name, tax ID, and mailing address.
  3. The company donates to the nonprofit. Once a volunteer grant application is submitted, the company reviews it. If the nonprofit and hours requirements have been met, the grant application is improved, and the nonprofit receives a donation.

While the amount offered will vary from one company to another, 80% of employers report offering grants worth $8 to $15 per hour a team member volunteers.

Another way companies incentivize volunteerism is through volunteer time off (VTO), generally offering between 8 and 40 hours each year. Around 60% of companies currently provide employees with paid VTO, with an additional 21% planning to implement a VTO policy in the coming months.

What does this volunteerism trend mean for your nonprofit?

Your supporters’ time is already an invaluable resource for your organization. When you consider that your nonprofit may qualify for grant funding in addition to the hours volunteers donate, you’re presented with an excellent opportunity to maximize this group’s support. Every hour a volunteer spends with your organization not only contributes their time and skills (which is currently worth an estimated $29.95), but also translates into direct financial support.

Therefore, start educating your volunteers about the power of volunteer grants and other incentives. Keep careful track of their hours, and help them discover if they’re eligible for employer-sponsored programming. Most companies will have the relevant information accessible through their CSR portal or in their office handbook. If you can’t find any information there, it also never hurts to ask!

Meanwhile, Volunteer Time Off programs provide employees with the opportunity to volunteer during work hours without sacrificing their income. And 67% of survey respondents say having paid time off to volunteer would make for a positive engagement experience! Take a look at the supporters in your network, and see if any work for companies that offer these programs.

Volunteer grants are a growing volunteer trend

There’s a significant overlap between companies offering matching gifts and ones offering volunteer incentives.

Volunteerism trend - overlap with matching gift companies

You may have heard that more than 24,000 companies offer matching gifts for their employees. But did you know that companies contributing matching gifts often overlap significantly with those offering volunteer grant programs? In fact, recent studies indicate that over 85% of the top matching gift companies also offer volunteer grants.

In other words, philanthropic-minded employers generally offer more than one opportunity for staff to get involved. If you know a company matches monetary donations, the chances are good that it’ll match volunteer time as well⁠—and vice versa!

What does this volunteerism trend mean for your nonprofit?

If you’re looking for volunteer grant opportunities to pursue, identifying well-known matching gift companies can give your organization the boost you need. This can also provide an excellent chance to pitch volunteer activities to matching gift donors and matching gift opportunities to “Dollars for Doers” volunteers.

This also means that a dual approach to marketing can further amplify fundraising efforts. When engaging with donors, it’s beneficial to educate them about both matching gift and volunteer grant opportunities. You don’t want to let either program fall by the wayside!

Many corporate volunteer incentives continue to be underutilized.

Volunteerism trend - underutilized corporate volunteer incentives

Despite the rise in corporate encouragement for volunteerism, many corporate volunteer incentives remain underutilized. Why? Unfortunately, awareness rates are often low, suggesting a need for better promotion around the program to maximize the opportunities.
Today, the average employee participation level for volunteer grants, or Dollars for Doers, is a mere 3%. Like matching gifts, there’s a significant knowledge gap when it comes to eligible volunteers being aware of the opportunities.

Meanwhile, the average corporate volunteer participation rate stands at 33%. Although not all employees participate in existing volunteer incentive programs, it’s worth noting that companies with fewer than 10,000 employees achieved a higher-than-average participation rate of 39%. At the same time, those with more than 50,000 employees had a participation rate of 24%.

What does this volunteerism trend mean for your nonprofit?

For nonprofits, a steadily low participation rate represents an opportunity to increase awareness and, subsequently, engagement in the programs. Volunteers who don’t know about their companies’ existing programming won’t know to request volunteer grant funding on your organization’s behalf, thus leaving dollars on the table.

By actively promoting the benefits of volunteer grants and other corporate incentives to volunteers, donors, and partners alike, your nonprofit can encourage higher participation and secure more employee giving revenue than before.

Wrapping Up & Additional Philanthropy Resources

As the volunteer landscape continues to evolve, nonprofits like yours face a unique opportunity to make the most of your supporter base. Companies are recognizing the dual benefits of volunteer programs: enhancing corporate social responsibility while fostering employee engagement. Meanwhile, innovations in technology are making it easier than ever for individuals to find and participate in volunteer activities that align with their passions and skills.

Incorporating these trends into your organization’s volunteer strategy can lead to more robust and effective programs. By staying ahead of these developments, businesses and nonprofits alike can maximize their impact, build stronger communities, and create a more engaged and fulfilled workforce.

Interested in learning more about volunteerism trends and other philanthropy opportunities? Check out these recommended resources:


Scale up your organization's corporate volunteer strategy with 360MatchPro 💡

Corporate Sponsorship Statistics Facts & Figures to Know

Corporate Sponsorship Statistics | Facts & Figures to Know

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Corporate sponsorships are a cornerstone for many nonprofits, providing vital financial support and fostering meaningful partnerships. However, to truly understand the impact and potential of corporate sponsorships, it’s essential to examine the facts and figures that drive these relationships. From industry trends to the return on investment for nonprofits and companies alike, corporate sponsorship statistics offer valuable insights into how sponsorships are evolving, the types of partnerships that are thriving, and how nonprofits can optimize their sponsorship strategies.

In this post, we’ll explore key corporate sponsorship statistics that every nonprofit should know to better navigate and leverage these partnerships.

Corporate Sponsorship Statistics _ Facts & Figures to Know

Sponsorship makes up 12% of a brand’s marketing budget on average.

Key Takeaway 🔑 

With sponsorships accounting for such a significant portion of a brand’s marketing budget, nonprofits have a valuable opportunity to secure funding by aligning with companies looking to invest in high-impact partnerships. By demonstrating how your organization can provide meaningful exposure and engagement, you can attract sponsors who see the value in supporting your cause.
In 2022, global brands invested an astounding $97.4 billion in corporate sponsorships, with the figure expected to reach $189.5 billion by 2030.

Key Takeaway 🔑 

The substantial growth in corporate sponsorships, projected to nearly double by 2030, presents a significant opportunity for nonprofits. By strategically aligning with corporate sponsors and demonstrating measurable impact, nonprofits can tap into this growing funding stream to support their missions and expand their reach.
The largest portion of global sponsorship spending comes from North America, totaling over $22.3 billion annually. North America also had the highest growth of global sponsorship spending, increasing by more than $4.2 billion over five years.

Key Takeaway 🔑 

North America’s dominance and rapid growth in global sponsorship spending highlight a prime opportunity for nonprofits in the region. By targeting corporate sponsors in this thriving market and showcasing the mutual benefits of partnership, nonprofits can secure a larger share of this expanding investment to fuel their missions.

 

Source: Sponsorship Spending Worldwide – Statista
KPIs companies track to demonstrate sponsorship value:

  • Sales leads – 48%
  • Booth traffic – 46%
  • Attendance/participation – 38%
  • Social media impressions – 28%
  • Return on investment – 24%
  • Brand impressions – 23%
  • Website traffic – 23%
  • Post-event surveys ⁠- 17%
  • Media coverage – 12%

Key Takeaway 🔑 

Companies prioritize measurable KPIs, such as sales leads, booth traffic, and social media impressions, to evaluate sponsorship success. Nonprofits can attract and retain sponsors by aligning partnership opportunities with these metrics, providing data-driven results, and demonstrating clear value for the company’s investment.
52% of companies that purchase sponsorships prefer to select from a la carte options rather than packages that bundle multiple items at a fixed price.

Key Takeaway 🔑 

In order to best attract companies for partnerships, nonprofits should offer customizable sponsorship opportunities. Tailoring packages to meet specific corporate goals can increase appeal, foster flexibility, and maximize sponsorship revenue.
Corporate survey respondents ranked the following sponsorship opportunities as the most effective in terms of marketing potential:

  • Speaking opportunities
  • Networking events
  • Social media
  • E-blasts
  • Boards/graphics
  • Official receptions
  • Event apps
  • Hospitality lounges
  • Show directories
  • Badge lanyards

Corporate survey respondents ranked the following sponsorship opportunities as the least effective in terms of marketing potential:

  • Headrest covers
  • Taxi toppers
  • Public transit graphics
  • Hotel in-room television
  • Yoga/wellness activities
  • Hotel room door hangers
  • Cups/napkins
  • Shuttle bus wraps
  • Hotel room drops
  • Hotel key cards/sleeves

Key Takeaway 🔑 

Sponsors prioritize opportunities with high visibility and direct audience engagement, such as speaking opportunities, networking events, and social media. Nonprofits should focus on these high-impact sponsorship offerings while being strategic with alternative options to ensure sponsors see value in their investments.

 

Source: The Statistics of Sponsorships – EXHIBITOR Magazine
81% of corporate survey respondents indicated a belief that sponsorships have moderate or significant potential in terms of business value.

Key Takeaway 🔑 

With the vast majority of corporate respondents recognizing sponsorships as valuable for their business, nonprofits have a strong case for presenting sponsorships as win-win opportunities. Highlighting measurable benefits like brand visibility, audience engagement, and alignment with social impact goals can help secure corporate partnerships, too!
Roughly 4 in 10 corporate survey respondents who do not invest in sponsorships say their lack of doing so is driven by inadequate budgets and/or personnel. Meanwhile, an additional 40% opted out of sponsorship investments due to insubstantial previous sponsorship results.

Key Takeaway 🔑 

Budget constraints and past performance concerns are key barriers for companies not investing in sponsorships. Nonprofits can address these hesitations by offering scalable, cost-effective options and presenting data-backed success stories that demonstrate the tangible value of sponsorships.
When asked what they considered important actions when meeting with a sponsorship representative, corporate sponsors ranked the following most essential:

  • Being well-prepared
  • Presenting creative ideas
  • Asking relevant questions to understand needs
  • Customizing sponsorship programs to meet the company’s objectives
  • Providing relevant research data and insights

Key Takeaway 🔑 

Corporate sponsors value preparation, creativity, and customization in sponsorship proposals. Nonprofits should focus on understanding a sponsor’s goals, presenting tailored opportunities, and backing their pitch with relevant data to build strong, mutually beneficial partnerships.

Interested in learning how? Check out our webinar replay on building a corporate development strategy here!
Corporate marketers reported strong growth in sponsorship spending for the year, with 44% increasing their budgets over 2022.

Nearly 3 in 10 sponsors increasing their spending did so by more than 40%, while another 4 out of 10 grew their budgets by between 20% and 40%.

69% of corporate sponsors reported that their sponsorship departments would “gain more attention/have an increasingly important role” within their organizations in the next few years.

Key Takeaway 🔑 

With nearly half of corporate marketers increasing sponsorship budgets and a majority anticipating greater organizational focus on sponsorships, nonprofits have a prime opportunity to engage with sponsors eager to invest in impactful partnerships. By showcasing measurable results and aligning with corporate goals, nonprofits can secure a share of this growing investment.

 

Source: New Sponsorship Industry Survey Reveals Dramatic Growth in Spending – Ticket Manager

Wrapping Up & Additional Resources

Corporate sponsorships continue to be a significant driver of growth for nonprofits, with trends pointing toward increased investment in cause-driven partnerships. By understanding the statistics behind corporate sponsorships, nonprofits can make better-informed decisions, craft more compelling proposals, and engage with potential sponsors in ways that deliver mutual value.

With the right data in hand, nonprofits are better positioned to build strong, long-lasting relationships that support their mission and drive their success. Stay informed, adapt to emerging trends, and leverage the power of corporate sponsorships to elevate your organization’s impact with ease.

Ready to learn more about corporate sponsorships and beyond? Check out these recommended blog articles:

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

How to Track Corporate Sponsorships [A Nonprofit's Guide]

How to Track Corporate Sponsorships [A Nonprofit’s Guide]

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Corporate sponsorships play a vital role in helping nonprofits achieve their missions. After all, these partnerships provide much-needed financial resources, increase visibility, and foster mutually beneficial partnerships between fundraising organizations and the companies that support them. However, to fully leverage the opportunities, nonprofits must track corporate sponsorships effectively to ensure accountability, transparency, and long-term success.

Lucky for you, this guide is here to provide actionable strategies, tools, and best practices for tracking sponsorships with ease.

Specifically, we’ll cover the following:

Whether you’re new to corporate fundraising or are looking to refine your processes for better results, this post will equip you with the knowledge to manage your sponsorships like a pro.

Why is tracking corporate sponsorships essential?

Tracking corporate sponsorships ensures effective management of these valuable partnerships⁠—not to mention maximizes their benefits. Here’s why it’s so important for organizations like yours:

  1. Strengthening Relationships with Sponsors. Corporate sponsorships thrive on strong relationships. By keeping detailed records of contributions, obligations, and communications, nonprofits can ensure consistent and meaningful engagement with sponsors.
  2. Growing Accountability and Transparency. Nonprofits have a responsibility to show how sponsorship funds are used. Tracking enables organizations to provide detailed reports to sponsors, demonstrating that resources are allocated appropriately and in line with agreed-upon objectives.
  3. Measuring Impact. Tracking allows nonprofits to assess the success of sponsorships. This includes evaluating the financial support received, the success of sponsored initiatives, and the value delivered to the sponsor, such as brand visibility or audience engagement.
  4. Streamlining Reporting. Accurate tracking simplifies the reporting process for internal use, sponsors, and regulatory bodies. Well-documented sponsorships save time and reduce errors when creating financial reports, filing taxes, or preparing performance updates for stakeholders.
  5. Improving Strategy. A thorough tracking system provides insights into which sponsorships are the most effective. Nonprofits can use this data to refine sponsorship packages, enhance proposals, and focus on partnerships that align with their mission and generate the most value.
  6. Avoiding Missed Opportunities. Corporate sponsorships often come with deliverables such as event branding, media mentions, or reporting requirements. Tracking these commitments ensures nonprofits meet their obligations, maintain credibility, and avoid jeopardizing future sponsorships.

By prioritizing the tracking of corporate sponsorships, nonprofits can maintain organized, impactful, and mutually beneficial partnerships.

Remember: it’s not just about managing sponsorships effectively—it’s about setting the stage for growth, trust, and ongoing wins.

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.

Core steps in the corporate sponsorship tracking process

For the best results, tracking should occur at every stage in the corporate sponsorship process. Here’s a look at how your organization can begin implementing partnerships⁠—and what to track for each phase:

1. Identify Potential Sponsors

Targeting the right sponsors increases the likelihood of securing partnerships and ensures a good mission fit. That said, this first step in the partnership process involves researching and identifying companies that align with your nonprofit’s mission, goals, and target audience.

We recommend looking for companies with a history of philanthropy or partnerships with nonprofits like yours. Then, analyze their marketing or corporate social responsibility goals to ensure alignment with your organization. From there, you can use tools like LinkedIn, networking events, or local business directories to identify and engage with prospective sponsors. And don’t forget to look for companies with existing relationships to your cause, such as employee giving engagement, either! Your donors’ employers are going to be some of your greatest prospects, while you can use other components to narrow down your list and target your focus.

What to track at this stage: Potential sponsors, companies to reach out to, your donors’ employers

2. Develop a Compelling Sponsorship Proposal

A sponsorship proposal serves as your pitch to potential sponsors, outlining the benefits and specifics of the partnership you seek. A strong, tailored proposal shows potential sponsors how a partnership would meet their objectives and add value to their bottom line.

As you craft your proposal, include details about your nonprofit’s mission, audience demographics, and past successes. Plus, offer sponsorship packages that highlight visibility opportunities, such as logo placements, event sponsorships, or media mentions. You can even personalize proposals based on the sponsor’s interests, whether it be employee engagement or brand alignment.

After all, the best sponsorships occur when both parties’ needs are being met, allowing the relationship to co-create value on all sides.

What to track at this stage: Outreach to potential sponsors, as well as any responses you receive

3. Secure Sponsorship Agreements

Once a sponsor agrees to work with you, you’ll want to formalize the arrangement through a written agreement that outlines specific expectations. After all, a clear agreement protects both parties and ensures transparency and accountability throughout the partnership.

In the arrangement, start by clearly defining any financial or in-kind contributions, timelines, and deliverables. Specify how and when the sponsor will receive agreed-upon benefits and include terms for any modifications that may arise.

What to track at this stage: Partnership expectations and timelines

4. Deliver on Commitments

Delivering on your promises strengthens relationships and boosts the likelihood of companies ultimately renewing their sponsorships. This next step ensures that all obligations outlined in the agreement are fulfilled to maintain the sponsor’s trust and satisfaction.

To do so, be sure to track milestones and deadlines to ensure timely execution. Provide promised benefits, such as branding opportunities, event access, or social media mentions, and document the process to show proof of fulfillment throughout.

What to track at this stage: Tangible deliverables agreed upon through the sponsorship

5. Measure and Report Impact

At this point, it’s time to evaluate the outcomes of the sponsorship to demonstrate its success to the sponsor⁠—and inform future partnerships. Sponsors want to see the value and impact of their support, which justifies their investment and builds trust.

For the best results, track metrics like funds raised, audience engagement, or the number of beneficiaries served (but there’s more on that below). You can even use visuals such as charts, photos, or testimonials to make reports engaging, highlighting key achievements and alignment with the sponsor’s overall goals.

What to track at this stage: Mission impact through funds raised or collected

6. Maintain and Strengthen Relationships

This final step focuses on nurturing the sponsor relationship to foster loyalty and future collaborations. After all, strong relationships lead to repeat sponsorships, referrals, and long-term partnerships.

Keep in regular contact with sponsors even after their engagement ends, sharing updates and thanking them for their contributions. Plus, you’ll want to actively seek feedback to improve their experience and explore ongoing sponsorships.

What to track at this stage: Sponsor feedback, opportunities for future improvements or engagement

Metrics & KPIs for tracking corporate sponsorship success

Tracking the success of corporate sponsorships involves the measurement of both quantitative and qualitative outcomes. Here are some key metrics and KPIs nonprofits can use to evaluate and optimize their sponsorships:

Sponsorship revenueTotal monetary contributions received from sponsors.
Percentage of goal achievedHow much the sponsorship helped reach specific campaign or event fundraising goals.
Return on investment (ROI)Sponsorship income compared to costs incurred in delivering the partnership (e.g., branding, events, or communications).
Audience reachThe number of people exposed to the sponsor’s brand through the partnership (e.g., event attendance, social media impressions, or website traffic).
Social media mentionsPosts, shares, or comments that highlight the sponsor or partnership.
Media coverageArticles, press mentions, or interviews that reference the sponsorship.
Campaign performanceResults from co-branded marketing campaigns, including click-through rates, conversions, and lead generation.
Event participationNumber of sponsor representatives or employees attending events or engaging in sponsored activities.
Beneficiaries servedThe number of people or communities positively impacted due to the sponsorship.
Program outcomesTangible results of the sponsorship, such as meals provided, scholarships awarded, or shelters built.
Sponsor retention ratePercentage of sponsors who renew their support year after year.

By consistently monitoring these metrics, nonprofits can assess the effectiveness of their corporate sponsorships, demonstrate value to their sponsors, and identify areas for improvement to build stronger, more impactful partnerships in the long term.

Next steps & additional resources

Tracking corporate sponsorships effectively is the key to building stronger relationships. By implementing the right tools, following our recommended best practices, and analyzing KPIs to calculate corporate partner success, your organization can foster lasting relationships with sponsors while achieving its mission better.

Remember, the effort you put into tracking today will pay off in future sponsorship opportunities and increased trust with your partners. Take the next step: evaluate your current tracking processes, explore new tools, and refine your strategy to unlock the full potential of your corporate sponsorships.

With the right approach, you’ll not only meet your goals but also create a sustainable framework for long-term success.

Interested in learning more? Check out these additional resources on corporate sponsorships and other forms of workplace giving:

Raise more by tracking matching gifts and corporate sponsorships with Double the Donation.