Explore current corporate philanthropy trends and discover how nonprofits and companies can drive value through corporate giving.

8 Trends in Corporate Philanthropy for 2025: How to Tap In

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Corporate philanthropy programs like matching gifts, volunteer grants, employee giving campaigns, and corporate sponsorships evolve constantly to meet the needs of companies, nonprofits, and supporters. But external factors are at play that impact trends in corporate philanthropy, too.

For instance, when the economy seems rocky, many worry that corporate matching gifts will be negatively impacted. But luckily, that’s not been the case this year. Instead, many corporations have historically expanded their giving programs in the face of economic downturns to help combat the negative effects on nonprofits.

In this guide, we’ll dive into this year’s CSR trends—particularly those pertaining to workplace giving. We’ll take a close look at what we’re currently seeing and what we expect to continue into the future. Specifically, we’ll cover:

If you’re looking for the Too Long; Didn’t Read version, it’s this⁠: corporate philanthropy programs like matching gifts are thriving, and we don’t expect them to go away anytime soon. For a more in-depth look, however, keep reading to find the latest industry developments and what they mean for your nonprofit.

Click to demo 360MatchPro and see how it can help your nonprofit tap into these trends in corporate philanthropy.

8 Trends in Corporate Philanthropy To Pay Attention To

With the explosive growth of giving initiatives comes a number of new patterns and trends in corporate philanthropy worth exploring. Here’s what’s currently shaping the corporate philanthropy landscape:

This infographic and the text below explore eight trends in corporate philanthropy for 2024.

1. More small and mid-sized companies are participating.

Historically, primarily enterprise-level corporations have offered programs like matching gifts. Companies needed a big budget to get started⁠, not to mention the time and energy required to run the program.

Today, our analysis shows that over 65% of Fortune 500 companies still provide matching gifts⁠, but the number of small and mid-sized businesses following suit is also growing rapidly. The introduction of a number of dedicated corporate giving platforms designed for smaller teams has made this change possible for organizations with limited budgets.

Now, just about any employer can hop in on this corporate giving trend, get started with matching gifts, and see a substantial return on their investment! All in all, that means organizations are seeing more match-eligible donors⁠, with 26+ million individuals working for companies that match employee gifts thanks to this CSR trend.

This statistic proves one of the top trends in corporate philanthropy, which is that companies are maintaining and heightening CSR programs.

2. Year-round giving programs are becoming mainstream.

In the last few years, an increasing number of companies have expanded their corporate philanthropy programs—going from one-off annual giving campaigns to year-round employee-matching programs.

This is due in part to an increased focus on corporate social responsibility from both employees and consumers. U.S.-based consumers have realized the need for philanthropy and want the companies the work for and buy from to take part. Additionally, businesses realize that the benefits of year-round corporate philanthropy on their bottom line are significant!

That said, we can expect to see continued growth in year-round and recurring corporate giving. In fact, according to studies, 94% of major U.S. corporations plan to heighten or maintain their current level of philanthropy in the next few years. With the workplace giving trends we’re seeing, we estimate that a notable portion of that increased giving will be contributed through employee-driven initiatives, like matching gifts. This means your donors will be in the driver’s seat—so keep up your outreach!

3. Nonprofits are proactively seeking matching gifts.

Even with an increasing number of companies offering matching gifts, eligible employees being unaware of the programs available to them remains a significant roadblock. Research even shows that less than 19% of companies include adequate information on matching gift programs in easily accessible employee-facing materials.

The result? 78% of donors do not know whether their company matches gifts. Thus, available matches are going unclaimed⁠—so nonprofits are taking it upon themselves to promote matching gifts to their audiences proactively. That way, they can grow awareness and be on the positive side of this workplace giving trend. Education can take many forms but often consists of:

One trend in corporate philanthropy is proactive matching gift promotions from nonprofits.

With these efforts and other strategic matching gift outreach, nonprofits can increase the number of donors who are aware of their employers’ corporate philanthropy programs—therefore boosting the amount of matched donations they receive.

4. Companies are being more generous with matching gifts.

Today’s businesses recognize that matching gift programs incentivize employees to be charitable, and being as generous as possible can inspire greater participation in workplace philanthropy. That’s why generosity in matching gifts has gradually become a corporate philanthropy trend.

We’ve noticed that more companies are experimenting with these strategies:

  • Matching donations at higher ratios
  • Lowering minimum donation amounts
  • Increasing maximum donation amounts

By simply promising to match donations at higher rates, companies can grow employees’ impact and make it more worthwhile for employees to submit a match request. Currently, our CSR research shows that around 93% of companies have a minimum match requirement of less than or equal to $50. Having fairly cheap match requirements lowers barriers to participation since even modest donations will be eligible for matching.

The same goes for increasing maximum donation amounts. Our corporate giving statistics page explains that when companies match larger employee donations, more employees will engage. In fact, programs with $1,000 maximums see a 12% employee engagement rate, those with maximums between $1,001 and $10,000 have an 18% engagement rate, and any maximum beyond $10,000 sees an engagement rate of up to 40%.

5. Companies are prioritizing disaster relief and crisis response.

Many companies’ giving initiatives have prioritized disaster relief philanthropy. According to Candid’s analysis of public corporate announcements, companies donated $3.6 billion to disaster-related funding in 2020, and recent trends in corporate philanthropy indicate that it’s still a top priority.

With this year’s increase in climate-related emergencies like hurricanes, wildfires, and droughts, there’s clearly a need for this kind of philanthropy. Companies and their employees alike are making an effort to provide relief by participating in crowdfunding, volunteering, and matching gift initiatives.

6. More companies and nonprofits are forming partnerships.

Corporate philanthropy initiatives like matching gifts involve a few key stakeholders—namely, the companies offering the programs and the nonprofits receiving associated funds. To make the process as simple and direct as possible, the two parties are forming tighter partnerships.

One example of this corporate philanthropy trend is our innovative matching gift auto-submission functionality. Auto-submission within Double the Donation enables employees at forward-thinking companies like Checkr, Innovative Discovery, and more to submit their matching gift requests right from their favorite organizations’ giving pages. Check out this overview of how this feature works for nonprofits:

 

It’s quick, it’s easy, and it’s all handled behind the scenes⁠. Thus, it minimizes complications for nonprofits, companies, and donors alike, driving more matching gifts to completion and contributing to this workplace giving trend.

Click here to explore how matching gift auto-submission enables you to tap into these corporate philanthropy trends.

7. Employees want greater value, flexibility, and transparency in workplace giving.

Flexibility and support are emerging as essential for employee engagement in workplace giving. An employee giving study from Fidelity Charitable uncovered this trend in workplace giving. Employees who are active in workplace giving programs enjoy participating but cited the following as ways to improve these programs:

Trends in workplace giving point to employees' rising expectations for companies.

  • 40% want an increase in the value of the benefit (e.g., higher corporate match)
  • 39% prefer their employers to offer a wider variety of programs
  • 39% wish companies would allow greater flexibility in when employees can participate
  • 36% want greater flexibility in the causes they can support
  • 34% wish employers would provide more information about their programs and how to get involved
  • 30% want greater transparency about how donations are used

Employees want more than a paycheck from their employers. They want to feel like they’re making a difference. Meanwhile, employees are also balancing a lot, both in and out of the workplace. To inspire participation in workplace giving, companies need to be flexible with the opportunities they offer, ensure those workplace giving options are valuable, and regularly report on impact. That way, they can hop in on this trend in workplace giving expectations among employees.

8. Businesses are using volunteering to grow employee skills and satisfaction.

Corporate volunteering is a wonderful way to grow workplace satisfaction and lower turnover rates for companies. In fact, 87% of employees who engage in corporate volunteering reported an improved perception of their employer. And this isn’t all for nothing! According to that same resource, 92% of HR executives encourage volunteering since it can improve employees’ professional skills.

For this CSR trend, let’s take a look at a real-world example. Bombas is a comfort-focused premium basics brand and a wonderful example of a socially responsible company. Their company is so committed to using workplace philanthropy as a way to increase employee satisfaction that it was actually named one of the best places to work in the U.S.

100% of its employees reported feeling good about how the company contributes to the community. One of the top ways the company gives back is by organizing 10 to 15 volunteering opportunities for employees each month.

For companies, follow in Bombas’ footsteps if you want to get in on this trend in corporate philanthropy. Nonprofits can tap in by looking for companies like this and forming partnerships when their missions align with the business’s CSR initiatives.

Recent Industry Developments in Matching Gifts

Tons of companies contribute to these corporate philanthropy trends by matching employee gifts. Our matching gift database contains records of over 24,000 companies’ program guidelines.

We work to provide the most comprehensive, accurate, and up-to-date source of information on the topic, and recently, we can attest that programs’ potential is continuously trending upward⁠. Specifically, new, reinstated, and expanding matching gift initiatives are driving growth. Let’s take a closer look at these developments.

New programs

These are the logos of two companies, discussed below, that started new matching gift programs this year to participate in corporate philanthropy trends.

New companies are rolling out matching gift programs every day! Check out these examples of businesses that have recently incorporated matching gifts into their ongoing corporate giving strategies:

  • Russell Reynolds Associates: In 2022, Russell Reynolds Associates established RRA Gives Back, a philanthropic program that encourages RRA colleagues to support charitable causes and get their contributions matched by the company.
  • Kraft Group: The Kraft Group and its subsidiaries have long participated in various philanthropic activities. One of their newest initiatives is matching employee donations, doubling employees’ impact when they donate.

Another trend in corporate philanthropy we’re seeing more and more of is employees advocating for matching gift programs to their employers. So if a number of your donors are not eligible for matching gifts, don’t fret! Instead, provide resources that can help them champion gift-matching on your behalf.

Knowing their employees want a matching gift program can be a significant motivator for rolling out such an initiative. In exchange, companies can look forward to increased employee engagement, productivity, and retention.

Reinstated programs

These are the logos of the four companies discussed below, which reinstated matching gift programs and influenced current CSR trends.

Thanks to the significant value that companies see in their corporate social responsibility efforts, many businesses have recently reinstated their matching gift programs. Companies recognize philanthropy as an integral aspect of their businesses.

For example, here are a few companies that are matching gifts again after a brief intermission in their programming:

  • Booz Allen Hamilton: Previously suspended in 2021, Booz Allen Hamilton’s matching gift program is once again live as of 2023. Both full-time and part-time team members are encouraged to join the company in supporting their favorite charitable causes.
  • Kimray Inc.: Kimray Inc. resumed matching donations of up to $2,000 per team member per year to eligible nonprofit causes. Though they’ll match many organizations and educational institutions, Kimray places a special emphasis on missions related to youth programming, culture, and their local communities.
  • International Business Machines (IBM): IBM paused match operations while switching to a new system. However, the program is now live, and IBM employees are able to request matching gifts of up to $10,000 per year!
  • United Parcel Service (UPS): Though it stopped matching employee gifts for a period, UPS has been back and matching since late 2022. Facilitated through the UPS Foundation, UPS’s matching gift program is designed to empower team members to make a difference through workplace giving.

These companies may have reinstated their programs because they’re in a better place financially, but it’s also likely that they recognized that matching gifts are a long-term investment in their communities. Regardless of the reasoning, we’re glad these companies are back!

Expanding programs

These are the logos of the three companies discussed below that contributed to current corporate philanthropy trends by expanding matching gift programs.

Companies with existing matching gift programs are also expanding their efforts⁠ by increasing their matching gift ratio and/or upping their maximum match amount per year. Here are a few examples of companies recently making these changes:

  • American Eagle Outfitters: Quadrupling their maximum match amount (from $500 to $2,000 per team member per year), American Eagle continues to offer a best-in-class matching gift program! They also upgraded from a paper request form to an online submission portal⁠, making it simpler than ever for employees to get involved.
  • The Hartford: With an increasing match ratio from 0.5:1 to matching on a dollar-for-dollar basis, The Hartford Financial Services Group, Inc. empowers employees to give by doubling individual donations.
  • Chicago Community Trust: Not only did the Chicago Community Trust increase its matching gift ratio from 2:1 to 3:1⁠ (effectively quadrupling individual donations⁠), but it also heightened the maximum gift amount to $7,500.

Not to mention, the number of matching gift programs that will match to any nonprofit continues to grow, while programs that only match to a particular mission type have severely declined. This CSR trend continues to reflect a broader shift toward more inclusive corporate philanthropy as companies empower their employees to support causes that matter to them.

How Nonprofits Can Tap Into These Corporate Philanthropy Trends

Now that you’re up to date on all the latest trends, let’s dive deeper into what they mean for your nonprofit. Ultimately, these workplace giving trends are positive and mean that your nonprofit can continue to see the benefits of corporate philanthropy. But there’s more you can do to tap in!

Our number one piece of advice for leveraging these trends in corporate philanthropy is to take a proactive approach in marketing matching gifts to your audience. 

Remember, your donors may not be aware of their companies’ matching initiatives. To maximize funding and engagement from these programs, it’s crucial to spread the word across your marketing channels. Let donors know how to check their eligibility, why they should submit match requests, and how much impact they can make with matching gifts. Check out this video for more tips on how to promote matching gifts to your donors:

On top of increasing your matching gift marketing, use these additional tips to tap into corporate philanthropy trends:

  • Invest in matching gift software. With software like Double the Donation, you can greatly simplify the matching gift request process for donors. When you employ functionalities like matching gift auto-submission, your team can sit back and enjoy matching gift revenue trending upward.
  • Expand your promotion of disaster relief campaigns. If your nonprofit participates in crisis response or disaster relief efforts, promote these campaigns directly to corporate audiences. Reach out to businesses and let your donors know their employers can magnify their impact on aiding disasters.
  • Seek out corporate partnerships. Companies want to partner with organizations like yours! Take advantage of this corporate philanthropy trend by continuing to develop relationships with specific businesses, seeking out sponsorship opportunities, and tracking companies that frequently match your donors’ gifts.

Taking these steps will help your organization get the most out of corporate philanthropy and raise more funds for your mission.

What These CSR Trends Mean For Companies

Staying on top of trends in workplace giving isn’t only essential for nonprofits. Companies should also monitor the landscape and pay special attention to their employees’ engagement with their programs. That way, they can stay connected with increased expectations from their employees, prospective workers, investors, and customers.

Based on the corporate giving trends we’re currently seeing, this is what we suggest companies do to make a genuine impact:

  • Be generous with workplace giving programs. It’s not enough to simply engage in corporate giving. Instead, businesses should provide a wide variety employee giving opportunities, including everything from matching gifts to volunteer opportunities to charitable giving stipends.
  • Form partnerships with nonprofits. Consistently supporting one nonprofit can help grow impact while also indicating the company’s values. Companies should select reputable nonprofit partners that align with their missions.
  • Put special emphasis on matching gifts. Corporate matches are one of the most convenient yet powerful ways to give back. Companies should develop a generous program with low minimum donation requirements, high maximum donation requirements, and generous ratios. Then, they should make sure employees know about the opportunity.

Being serious about corporate giving is a great way for businesses to show they recognize their duty to give back to the communities that support them. While these tips reflect current CSR trends, we don’t expect these standards to change anytime soon.

Trending Onward & Upward

Corporate philanthropy continues to be a priority for businesses and employees everywhere. Thus, we encourage nonprofits to make the most of the opportunities at hand.

Interested in learning more about corporate philanthropy trends to be aware of? Check out these additional Double the Donation resources:

Interested in learning more about how to continue fundraising through difficult times? Check out our immersive webinar on the topic!

How to Fundraise During Economic Uncertainty

Click to demo 360MatchPro and learn how to harness these corporate philanthropy trends with matching gift software.

How to Get Sponsors for an Event A Fundraiser’s Guide

How to Get Sponsors for an Event: A Fundraiser’s Guide

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Hosting a successful fundraising event requires more than a great cause—it takes resources, creativity, and the support of dedicated partners. Sponsorships can make all the difference, providing the financial backing, in-kind donations, or promotional boosts needed to elevate your event and achieve your goals. But do you know how to get sponsors for an event to support your efforts?

Whether you’re organizing a gala dinner, a charity run, or a virtual fundraiser, securing sponsorships requires a strategic approach. In this guide, we’ll walk you through practical steps to identify potential sponsors, create compelling proposals, and build lasting relationships with corporate and community partners. By the end, you’ll have the tools to transform your event into a mutually beneficial collaboration that inspires support and drives impact.

Here’s what we’ll cover:

Before diving into the tangible steps you can take to secure sponsors for your next event, let’s take a look at the types of sponsorships you might be interested in.

Types of event sponsorships

Event sponsorships are not a one-size-fits-all opportunity. There are numerous ways for companies to support nonprofit events, and these include:

Learn how to get sponsors for an event with these types of partnerships

  • Financial sponsorships ⁠— Financial sponsorships involve direct monetary contributions from sponsors to support the nonprofit’s event in exchange for recognition, branding opportunities, or other benefits. These efforts provide funds to cover event expenses like venue costs, equipment, or marketing and are typically tied to tiered sponsorship levels (e.g., Gold, Silver, Bronze) with corresponding benefits.
  • In-kind sponsorships ⁠— In-kind sponsorships are non-monetary contributions of goods or services that offset the costs of hosting an event. Common donations include food, beverages, printing services, or technology, with an overarching goal of reducing operational expenses and allowing the nonprofit to allocate more event funds toward its mission.
  • Media sponsorships ⁠— Media sponsorships involve partnerships with media outlets, such as newspapers, radio stations, TV channels, or online platforms, to promote the nonprofit’s event. Within this structure, sponsors provide free or discounted advertising space, editorial coverage, or airtime, helping amplify awareness and increase attendance or donations.
  • Employee giving sponsorships ⁠— Employee giving sponsorships involve companies encouraging their employees to participate in fundraising efforts, often by promoting workplace giving programs or matching donations made during the event. This may include direct financial contributions, matching gifts, or team volunteerism during the event, increasing the nonprofit’s reach by tapping into the company’s workforce.

By offering a variety of sponsorship options, your organization can appeal to different types of businesses and align their interests with your event’s mission. After all, customizing these opportunities ensures a mutually beneficial partnership that drives success for both your fundraiser and your sponsors.

Understanding your event’s value

Before approaching potential sponsors, it’s crucial that you identify and articulate the unique value your event offers. Specifically, be sure you can answer the following questions:

  • What sets your fundraiser apart? Why should a company sponsor your event rather than another?
  • What benefits do you have to offer prospective sponsors? Consider branding opportunities, audience engagement, and alignment with the sponsor’s goals.
  • Who is your target audience? What demographics will the sponsor gain access to by partnering with your event?
  • How will the sponsor’s involvement be highlighted? Can you offer visibility through social media, event signage, or program materials?
  • What is the potential reach of your event? How many attendees, media impressions, or online views can the sponsor expect?
  • How does your nonprofit’s mission align with the sponsor’s values? What shared goals or community impacts can you emphasize?
  • What tangible outcomes can you deliver? How will you measure and report the success of the sponsorship?

Sponsors are looking for partnerships that deliver measurable results, so focus on showcasing opportunities like brand exposure, community goodwill, and direct engagement with their intended audience.

After all, a clear understanding of your event’s value is the foundation for crafting compelling sponsorship pitches.

Using your data to identify prospective sponsors

Your organization’s existing data is a treasure trove for identifying potential sponsors. Start by analyzing past event records, donor databases, and community connections to uncover businesses or individuals with a history of supporting similar causes. By leveraging your data, you can create a targeted list of prospects who are most likely to get involved with your event.

For example, employee connections can be a powerful tool in securing event sponsors. Look at the employment data within your supporter base to identify individuals working for companies with corporate giving programs or sponsorship initiatives. If your supporters have strong ties to a business, they can act as advocates to introduce your nonprofit and highlight the benefits of sponsorship. This insider advantage can help your pitch gain traction and lead to meaningful partnerships being developed.

Fun fact: Double the Donation’s Top Companies report makes it easy for platform users to identify the best potential sponsors in their networks.

Learn how to get sponsors for an event with Double the Donation's top companies report.

Not a Double the Donation user yet? Click here to get a demo.

Researching other potential companies

Beyond your immediate network, research businesses that align with your nonprofit’s mission and values. Pay attention to companies that are already engaged in philanthropic activities or have expressed interest in corporate social responsibility.

Explore local businesses, larger corporations, or industry leaders with a track record of supporting community events like yours. Look closely for companies whose products or services resonate with your event’s audience. After all, a thoughtful approach to researching potential sponsors ensures your pitch is relevant, increasing the likelihood of a positive response.

Not to mention, many companies (including industry leaders like Best Buy, Verizon, Cisco, Disney, and more) implement open applications for donation requests, making it easy to solicit a sponsorship opportunity.

Crafting an irresistible sponsorship proposal

Your sponsorship proposal is your chance to make a strong impression. For the best results, tailor each proposal to the specific sponsor, highlighting how the partnership will benefit their brand.

As you do so, here are a few best practices to consider:

  • Include details about the event, audience demographics, sponsorship opportunities, and measurable outcomes, such as expected attendance or media reach.
  • Be creative—offer customized packages that align with the sponsor’s goals, such as exclusive branding rights, product placements, or VIP experiences.
  • Include visuals and mockups! Add examples of how the sponsor’s logo will appear on event materials, signage, or social media posts to demonstrate the value the partnership would bring.

A well-crafted proposal positions your nonprofit as a strategic partner⁠—rather than just another organization asking for funds.

Making the sponsorship pitch

When it’s time to make the pitch, confidence and preparation are key. Reach out to decision-makers directly, whether through an email, a phone call, or an in-person meeting. Use the opportunity to tell a compelling story about your nonprofit’s mission, the event’s purpose, and the impact the sponsor can have. Plus, you’ll want to include an easy call to action, outlining how sponsors can commit by providing a simple contact method and a clear next step, like scheduling a follow-up meeting.

Then, be ready to address questions and offer examples of how similar sponsorships have delivered results.

Building relationships and following up

Securing sponsorships is about more than just a single event—in fact, it should be about cultivating long-term relationships. After your initial pitch, follow up promptly and provide additional information or updates as needed. For the best results, you’ll want to be responsive and open to collaboration, adjusting your proposal to meet the partner’s needs. You can even suggest ongoing sponsorship opportunities beyond the event, such as annual campaigns or recurring programs.

Even if a potential sponsor declines, maintaining a positive relationship can lead to future opportunities. Therefore, it’s important to show appreciation for their time and interest, regardless of the outcome of your request.

Tracking and reporting on event outcomes

Once your event concludes, track its performance and share results with your sponsors. This step demonstrates the value of their investment and strengthens your partnership for future events.

Provide a detailed report with metrics such as…

  • Attendance numbers
  • Media coverage
  • Audience engagement
  • Total funds raised
  • Mission impact made possible
  • And more!

Remember to include photos, testimonials, and any branding exposure the sponsor received. By delivering thorough and transparent reporting, you show your nonprofit’s professionalism and commitment to mutual success.

Next steps & additional resources

Securing sponsors for your fundraising event is both an art and a science. By researching prospects, tailoring your outreach, and showcasing the value of a partnership, you can create meaningful connections that go beyond a single event. Remember, sponsorships aren’t just about funding—they’re about building relationships that can sustain your mission long into the future.

As you implement the strategies outlined in this guide, keep the focus on aligning your organization’s goals with your sponsors’ values. With preparation, persistence, and a clear vision, you’ll position your event as an opportunity sponsors can’t afford to miss. Together, you’ll create a memorable event that furthers your cause and strengthens your network of support.

Good luck!

Ready to learn more about corporate giving opportunities to benefit your cause? Check out these additional resources:

Learn how to get event sponsors and more with Double the Donation.

Top Companies that Donate to Silent Auctions

Companies that Donate to Silent Auctions: Our 25 Top Picks

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Charity auctions offer a powerful way for nonprofits, schools, and community organizations to raise funds while engaging donors and supporters in an interactive and enjoyable experience. One of the keys to a successful silent auction is securing enticing items that will attract bids and maximize proceeds. Thus, partnering with leading companies that donate to silent auctions⁠—whether products, services, gift cards, or more⁠—can significantly enhance your event’s appeal and success.

In this post, we’ve compiled a list of top companies that frequently donate to silent auctions. From popular retail brands to travel companies and beyond, these businesses are known for their philanthropic efforts and willingness to give back to events like yours.

Whether you’re planning your first silent auction or looking to add fresh contributors to your donor roster, these companies are excellent prospects to consider. Let’s begin!

How to locate the best partners for your upcoming event

Finding the right sponsors for your silent auction is crucial to ensuring you secure high-quality donations that will excite your guests and drive up bid amounts. Here are some strategies for locating the perfect partners for your silent auction:

1. Research Companies with a History of Supporting Auctions

Start by identifying businesses that have a proven track record of donating to charitable events or silent auctions (such as the ones listed below!). Many companies are actively involved in corporate social responsibility programs and regularly support fundraising efforts. These businesses are likely to be more receptive to your request.

Additionally, companies that already partner with other nonprofits or have participated in auctions in the past may be more willing to contribute to your event. Many businesses list their philanthropic efforts on their websites or through social media, so be sure to research these opportunities to target the best-fit donors.

2. Leverage Your Donors’ Employment Data to Identify Potential Partners

One often-overlooked strategy for locating silent auction partners is utilizing the employment data of your existing donors. After all, this information can reveal companies that have overlapping audiences with your nonprofit, or that may share a vested interest in supporting your cause. Many times, your donors may be employed at companies that would be interested in supporting your silent auction, either through donations of products or services or by sponsoring the event as a whole.

Start by examining your donor database to identify where your supporters work. If you have a workplace giving database tool on your donation forms or volunteer pages, you may already have this information. If not, donor surveys, manual research, or data append services can go a long way in uncovering these insights!

3. Engage Local Businesses and Retailers

While large corporations often make up the backbone of silent auction donations, local businesses can also be an excellent source of unique items and experiences. Not to mention, businesses in your area may have a personal connection to your nonprofit and be more inclined to contribute, especially if the event serves a community they care about.

When reaching out to local businesses, make sure to explain how their participation in the auction will benefit both their business and your cause. You might want to emphasize the exposure they will get through your event’s promotional materials, social media, and on-site recognition.

4. Consider the Interests and Demographics of Your Audience

Finally, when searching for silent auction partners, it’s crucial to keep the interests and demographics of your event attendees in mind. Look for companies that offer products or services that will appeal to your audience, whether they are tech enthusiasts, foodies, travel lovers, or fitness buffs. By securing donations that resonate with your guests, you can ensure higher engagement and greater success at your event.

Companies that donate generously to silent auctions

While any business might choose to support your fundraiser through a silent auction donation, some are more well-known for their willingness to do so. Here are several companies known for donating generously to auction fundraisers, providing items such as gift cards, products, experiences, services, and more:

1. Albertsons

  • Business Type: Supermarket chain offering groceries, pharmacy products, and household goods.
  • Donation Type: Albertsons has a history of supporting community initiatives. They typically donate gift cards, grocery baskets, and sometimes local goods or specialty items like wine or gift baskets.
  • Affinity to Give: Albertsons is known for engaging in community-driven philanthropic efforts, especially supporting local nonprofits. They also offer up to 8 hours of paid volunteer time off for employees, making it an ideal opportunity to garner volunteer support.

2. American Eagle

  • Business Type: Clothing and accessories retailer primarily for teens and young adults.
  • Donation Type: American Eagle is likely to donate gift cards, apparel, or accessories.
  • Affinity to Give: The company supports charitable causes and may donate to silent auctions that target youth or fashion-related causes. They also offer matching gifts for full-time employees, up to $2,000 per year!

3. American Girl

  • Business Type: Toy and doll company.
  • Donation Type: American Girl usually donates dolls, accessories, and exclusive collectible items.
  • Affinity to Give: Known for supporting causes related to children and education, they are likely to donate products to auctions focused on youth or family-oriented initiatives. American Girl (and its parent company, Mattel) also offers matching gifts for current employees, particularly for charitable organizations whose mission focuses on youth under 18.

4. Barnes & Noble

  • Business Type: Bookseller and retailer.
  • Donation Type: Books, gift cards, and educational products.
  • Affinity to Give: Barnes & Noble has a history of supporting educational and literacy-focused causes, making them a strong candidate for donations to auctions aimed at schools, libraries, or other education-based organizations.

5. Bath & Body Works

  • Business Type: Retailer of personal care, fragrances, and home products.
  • Donation Type: Bath & Body Works is likely to donate gift baskets, candles, lotions, and other beauty and wellness products.
  • Affinity to Give: The company supports charity events, especially those focused on health and wellness, and is open to donating in-kind gifts for silent auctions.

6. Best Western

  • Business Type: Hotel chain.
  • Donation Type: Gift certificates for hotel stays, often including a weekend or a night’s stay at a location of the bidder’s choice.
  • Affinity to Give: Best Western regularly supports local charity events, especially those involving travel, tourism, or hospitality.

7. Big Lots

  • Business Type: Discount retailer offering home goods, furniture, and groceries.
  • Donation Type: Big Lots often donates home goods, furniture items, and sometimes gift cards.
  • Affinity to Give: Big Lots participates in community philanthropy and is open to donations that align with local causes and community events. Additionally, the company matches employee donations up to $1,000 per year!

8. Build-A-Bear Workshop

  • Business Type: Retailer of customizable stuffed animals.
  • Donation Type: Build-A-Bear donates gift cards and often offers unique, limited-edition bears.
  • Affinity to Give: Build-A-Bear is very community-oriented and tends to donate to family and children-focused events, including auctions for children’s hospitals or school fundraisers.

9. Carnival Corporation

  • Business Type: Cruise line company.
  • Donation Type: Carnival typically donates cruise vouchers, vacation packages, or shore excursion certificates.
  • Affinity to Give: Carnival is known for donating to travel-related charity events, particularly those targeting tourism and leisure causes.

10. Costco

  • Business Type: Membership-based wholesale retailer.
  • Donation Type: Costco may donate gift cards, food baskets, or exclusive membership deals.
  • Affinity to Give: Costco supports numerous charitable causes and is known to contribute items to auctions, particularly for events that align with community welfare and well-being.

11. CVS

  • Business Type: Pharmacy and healthcare retailer.
  • Donation Type: CVS often donates gift cards, wellness products, or health-related items.
  • Affinity to Give: CVS has a strong corporate responsibility program and supports health, wellness, and community health initiatives, making them likely to donate to silent auctions for similar causes. Meanwhile, CVS Health also offers matching gifts (including a peer-to-peer fundraising match), volunteer grants, and VTO for employees.

12. DICK’s Sporting Goods

  • Business Type: Sporting goods retailer.
  • Donation Type: DICK’s Sporting Goods typically donates sports equipment, apparel, or gift cards.
  • Affinity to Give: As a brand that supports youth sports and community engagement, DICK’s is a strong candidate for donations to silent auctions focused on sports, fitness, and youth programs.

13. Disney

  • Business Type: Entertainment conglomerate, including theme parks, movies, and merchandise.
  • Donation Type: Disney is known for donating theme park tickets, merchandise, and exclusive experiences (e.g., VIP park tours or character meet-and-greets).
  • Affinity to Give: Disney is highly philanthropic, especially when it comes to children’s causes, making it a prime donor for family-oriented and youth-centered auctions. The company also offers matching gifts and volunteer grants as a way to get its employees involved in giving back.

14. Gourmet Gift Baskets

  • Business Type: Specialty gift basket retailer.
  • Donation Type: Gift baskets filled with gourmet food, wine, or themed products.
  • Affinity to Give: Gourmet Gift Baskets regularly donates to charity events, especially those that focus on corporate gifts, food, or upscale gatherings.

15. JetBlue

  • Business Type: Airline carrier.
  • Donation Type: JetBlue often donates airline tickets or travel vouchers.
  • Affinity to Give: As a company committed to community outreach, JetBlue is a frequent donor to silent auctions, particularly those focusing on travel, tourism, and family-oriented causes. Additionally, the company offers a unique volunteer grant program through which crew members are recognized and rewarded for community service by granting travel vouchers to their favorite organizations!

16. Kendra Scott

  • Business Type: Jewelry retailer.
  • Donation Type: Kendra Scott frequently donates jewelry, accessories, or gift cards.
  • Affinity to Give: Known for supporting women’s and children’s causes, Kendra Scott is a great partner for silent auctions focused on fashion, women’s initiatives, or empowerment events. Additionally, the company offers up to 16 hours of paid volunteer time off for employees to get involved with volunteer events and more.

17. L.L. Bean

  • Business Type: Outdoor clothing and gear retailer.
  • Donation Type: L.L. Bean typically donates outdoor gear, clothing, or gift cards.
  • Affinity to Give: As an advocate for outdoor activities and environmental conservation, L.L. Bean is likely to donate to events related to nature, sustainability, or outdoor exploration.

18. Macy’s & Bloomingdale’s

  • Business Type: Department store chains.
  • Donation Type: Macy’s and Bloomingdale’s are known to donate high-end fashion, home goods, or gift cards.
  • Affinity to Give: Both brands have a strong tradition of supporting charity events, especially those targeting fashion, luxury, and community development. The companies also offer matching gifts, volunteer time off, and volunteer grants as a way to inspire team member involvement in charitable causes.

19. Marriott Hotels

  • Business Type: Hotel and resort chain.
  • Donation Type: Marriott often donates hotel stays, vacation packages, and travel experiences.
  • Affinity to Give: Marriott is heavily involved in community outreach and is likely to donate to silent auctions aimed at tourism, leisure, and hospitality causes. Not to mention, employees are eligible to take up to 8 hours of paid time off for volunteering each year!

20. Oriental Trading Company

  • Business Type: Party supplies and educational toys retailer.
  • Donation Type: Oriental Trading often donates event supplies, party favors, or educational materials.
  • Affinity to Give: Ideal for auctions that focus on youth, education, or event planning, Oriental Trading frequently supports such causes with in-kind donations.

21. Publix

  • Business Type: Grocery chain.
  • Donation Type: Publix is likely to donate gift cards, food baskets, or grocery items.
  • Affinity to Give: Publix has a history of supporting local communities and nonprofits, often contributing to charity events in the form of gift cards or food donations. Additionally, the company gives back through its matching gift program, where employees are encouraged to donate (and get their gifts matched) to their favorite causes.

22. SeaWorld

  • Business Type: Amusement park and marine-life theme park operator.
  • Donation Type: SeaWorld donates tickets to their parks, experiences like animal encounters, and VIP passes.
  • Affinity to Give: As a company with a focus on wildlife conservation and education, SeaWorld is open to supporting causes related to animals, education, and family activities.

23. Six Flags

  • Business Type: Theme park operator.
  • Donation Type: Six Flags typically donates tickets or season passes to their parks.
  • Affinity to Give: Six Flags often donates to family-oriented and youth-focused events, making them a good fit for auctions aimed at children and entertainment.

24. Total Wine

  • Business Type: Retailer of wine, spirits, and beer.
  • Donation Type: Total Wine donates wine baskets, gift cards, and alcohol-related experiences.
  • Affinity to Give: With a strong focus on community support, Total Wine is likely to donate to auctions related to food, wine, and gourmet events.

25. Winn-Dixie

  • Business Type: Supermarket chain.
  • Donation Type: Winn-Dixie may donate gift cards, food baskets, or grocery items.
  • Affinity to Give: Known for supporting local communities, Winn-Dixie is likely to contribute to silent auctions focused on community well-being and food insecurity.
Sources:

https://www.charityauctionstoday.com/p/fundraising-auction-sources/

https://www.charitysafaris.com/companies-that-donate-to-silent-auctions/

Final Thoughts & Additional Resources

Silent auctions thrive on variety and value, and securing contributions from generous companies can make all the difference in reaching your fundraising goals. By leveraging your connections as well as the opportunities outlined in this post, your organization can create an engaging event that appeals to a broad audience while forging meaningful partnerships with businesses that care about giving back.

As you plan your event, don’t hesitate to get creative and personalize your donation requests. Many companies are eager to support worthy causes, especially when approached with a thoughtful, compelling pitch. With the right strategy, your silent auction can become a memorable and impactful event that drives both funds and community support for your mission.

Ready to learn more about charitable companies and how they can support your cause? Check out these additional resources:

Identify companies that donate to silent auctions and more with Double the Donation.

Securing Matching Gift Buy-In Download

[Free Download] Securing Matching Gift Buy-In

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What is the Guide to Securing Matching Gift Buy-In?



Double the Donation’s Guide to Securing Matching Gift Buy-In is designed to be your go-to resource for understanding, leveraging, and maximizing corporate matching gift opportunities for your organization. Matching gifts, often overlooked, supply an incredible source of funding for nonprofits—offered by companies to financially reward the causes their employees care about. However, many teams aren’t fully aware of how these programs work or how to tap into them effectively.

In this guide, you’ll find everything you need to know about matching gifts, from understanding the basics and eligibility requirements to actionable tips on how to increase participation and track results. We provide examples of companies offering generous matching gift programs, best practices for educating and engaging donors, and strategies for fostering relationships with corporate partners.

Whether you’re new to the concept of matching gifts or looking to refine your existing approach, this resource offers detailed insights to help you unlock additional funding and deepen your engagement with both individual and corporate supporters.

Why download the Guide to Securing Matching Gift Buy-In?

Maximize fundraising potential.

Access actionable strategies to significantly boost donation revenue by leveraging corporate matching gift programs. By understanding how to tap into this often underutilized resource, nonprofits can unlock additional funding.

Streamline matching gift processes.

Uncover clear steps for optimizing the management of matching gifts, from identifying eligible donors to simplifying the follow-up process. This helps organizations save time and effort while ensuring they don’t miss out on match-eligible contributions.

Enhance donor engagement.

Donors are more likely to give if they know about matching gifts. Unleash best practices for educating and motivating donors to participate in matching gift programs, strengthening donor relationships and increasing engagement with your cause.

GET MY FREE DOWNLOAD TODAY

Additional Recommended Resources

What to Know About Volunteer Grants


Download the Ultimate Guide to Volunteer Grants

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10 Quick Steps to Matching Gift Success


Matching Gift Checklist Download

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Matching Gifts in the Donor Journey


Matching Gifts Donor Journey Download

GET THE GUIDE

Matching Gift Web Pages 9 Top Examples to Be Inspired By

Matching Gift Web Pages: 8 Top Examples to Be Inspired By

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Creating an effective matching gift web page is one of the simplest yet most impactful ways for nonprofits and other groups to boost their fundraising efforts. By educating donors about corporate matching gift programs and providing easy access to necessary tools, your organization can unlock untapped revenue and double—or even triple—contributions. But what makes these matching gift web pages truly successful?

In this post, we’ve compiled the top 8 examples of matching gift web pages from leading nonprofits to inspire your own design. These include:

  1. Lehigh University
  2. University of Georgia
  3. Red Cross
  4. Save the Children
  5. Susan G. Komen
  6. Feeding America
  7. Shriners Hospitals for Children
  8. Humane Society of the United States

From user-friendly layouts to compelling calls to action, these examples showcase how organizations can engage their audiences, streamline the gift-matching process, and drive impressive results. But before we dive in, we want to review the basics.

What are Matching Gift Web Pages?

Matching Gift Web Pages example

Matching gift web pages are dedicated sections on a nonprofit’s website designed to educate donors about corporate matching gift programs and encourage them to take advantage of the opportunities. These pages serve as a centralized resource to inform supporters that their donations could be doubled through their employers’ philanthropic initiatives, significantly amplifying the impact of their contributions.

Matching gift web pages are essential for nonprofits to raise awareness and capture additional revenue that might otherwise be overlooked. By simplifying the process and making resources readily accessible, these pages help donors understand the value of matching gifts⁠—and ultimately take action.

Whether you’re building a new page from scratch or simply optimizing an existing one, these ideas will help you build a matching gift page that resonates with your donors to drive action.

Let’s begin with the first example!

Matching Gift Web Page #1: Lehigh University

View the matching gifts page here: https://alumni.lehigh.edu/matching-gift

Founded in 1865, Lehigh University is a private research institution in Bethlehem, Pennsylvania, known for its strong engineering, business, and arts programs. Its mission is to advance learning, promote research, and serve society.

Lehigh actively promotes matching gifts by educating alumni, parents, and donors about corporate matching opportunities. The university’s giving portal features a searchable matching gift database, making it easy for donors to identify whether their employers participate in such programs and maximize their support for Lehigh’s academic initiatives and campus projects.

One of the best matching gift web pages is from Lehigh University.

Standout feature: Matching gift search tool, supplying company-specific program insights and forms for thousands of matching gift providers

Matching Gift Web Page #2: University of Georgia

View the matching gifts page here: https://giving.uga.edu/matching-gifts/

The University of Georgia (or UGA), founded in 1785, is a public research university in Athens, Georgia. As one of the oldest public institutions in the United States, UGA’s mission focuses on fostering excellence in education, research, and public service to positively impact its students and communities.

To support its robust academic and extracurricular programs, UGA leverages corporate matching gift programs. The university encourages donors to double their contributions by providing an accessible matching gift tool on its giving pages and highlighting companies that participate in such programs to increase donor engagement.

One of the best matching gift web pages is from UGA.

Standout feature: Highlighting top employers that match employee donations to the university, including collapsible program guidelines for easy access

Matching Gift Web Page #3: Red Cross

View the matching gifts page here: https://www.redcross.org/donations/ways-to-donate/workplace-giving-matching-gift.html

The American Red Cross, founded in 1881, provides emergency assistance, disaster relief, and education across the globe. Its mission centers on alleviating human suffering during times of crisis through volunteerism and donor support.

The Red Cross strategically integrates matching gift opportunities into its fundraising efforts by maintaining a dedicated matching gift web page and promoting corporate philanthropy during major campaigns. This ensures donors can maximize their impact when supporting disaster response and preparedness programs.

One of the best matching gift web pages is from the Red Cross.

Standout feature: Embedded donation form within the matching gift page, making it easy for donors to take the next steps and make their initial donations (if they haven’t already!) before requesting a match

Matching Gift Web Page #4: Save the Children

View the matching gifts page here: https://www.savethechildren.org/us/about-us/become-a-partner/workplace-giving-matching-gifts

Save the Children is a global nonprofit founded in 1919 that aims to improve the lives of children through education, health care, and protection during crises. Operating in over 100 countries, the organization is committed to ensuring every child has the chance to thrive.

Save the Children emphasizes matching gifts by actively educating donors about corporate matching opportunities. Their fundraising campaigns often highlight matching gift options, making it easy for supporters to search for their employers and multiply their contributions to the cause.

One of the best matching gift web pages is from Save the Children.

Standout feature: Complete visualization of the matching experience using educational graphics, walking through the process step-by-step

Matching Gift Web Page #5: Susan G. Komen

View the matching gifts page here: https://www.komen.org/how-to-help/donate/matching-gifts/

Susan G. Komen, established in 1982, is a leading organization dedicated to ending breast cancer through research, advocacy, and community support. Known for its iconic Race for the Cure events, the nonprofit focuses on raising awareness and funding for breast cancer programs.

Susan G. Komen also encourages donors to explore matching gift options through dedicated web tools and donor communications. Its emphasis on corporate matching helps secure additional funding for research and support services, amplifying the impact of individual donations.

One of the best matching gift web pages is from Susan G. Komen.

Standout feature: Matching gift Q&A section, covering all the basics of corporate matching gifts that donors may need to know to participate in the programs

Matching Gift Web Page #6: Feeding America

View the matching gifts page here: https://www.feedingamerica.org/ways-to-give/matching-gifts

Feeding America is the nation’s largest domestic hunger-relief organization, working with food banks, pantries, and meal programs to address food insecurity. Founded in 1979, the organization’s mission is to ensure no one in the United States goes hungry.

In order to do so, Feeding America actively incorporates matching gifts into its fundraising strategy by partnering with companies and their employees to double donor contributions. Their website features a matching gift page and tools to make it easy for supporters to multiply their impact and help feed more people in need.

One of the best matching gift web pages is from Feeding America.

Standout feature: Simple step-by-step breakdown of the matching gift process, making it easy for donors to check their eligibility, submit a request, and multiply their impact

Matching Gift Web Page #7: Shriners Hospitals for Children

View the matching gifts page here: https://lovetotherescue.org/how-you-can-help/ways-to-give/matching-gifts

Shriners Hospitals for Children, established in 1922, provides specialized pediatric care, conducts innovative research, and offers educational programs regardless of a family’s ability to pay. Its mission is to improve the health and well-being of children with orthopedic conditions, burns, and other special healthcare needs.

The organization encourages matching gifts through its donation platform, helping donors maximize their contributions to provide critical care and expand the reach of its services.

One of the best matching gift web pages is from Shriners.

Standout feature: Section overviewing the significant and widespread benefits of matching gifts for the organization, encouraging donors to get involved

Matching Gift Web Page #8: Humane Society of the United States

View the matching gifts page here: https://www.humanesociety.org/resources/match-your-gift-double-your-impact

The Humane Society of the United States, established in 1954, works to promote the humane treatment of animals through advocacy, education, and rescue efforts. Its mission includes addressing animal cruelty, advocating for stronger protections, and supporting shelter programs.

HSUS integrates matching gift strategies into its fundraising by promoting employer-matching programs on its donation pages and in donor communications. By leveraging corporate philanthropy, the organization maximizes funding to protect and save more animals than otherwise possible.

One of the best matching gift web pages is from the Humane Society.

Standout feature: Mission-related imagery, leveraging photos of animals in multiples to represent matching gift opportunities

Wrapping Up & Additional Resources

A well-designed matching gift web page is a powerful tool for raising awareness about corporate philanthropy and increasing revenue for your nonprofit. By implementing best practices and tailoring your matching gift page to your audience’s needs, you can make it easier for donors to navigate the process and for your organization to capture every eligible match.

Remember: the key to success is a seamless experience that encourages donors to check their matching gift eligibility and follow through with their requests.

Take inspiration from these examples, and start building a matching gift web page that maximizes your nonprofit’s potential to secure corporate matches and amplify its mission. Good luck!

For more information on matching gifts and other corporate giving opportunities, we recommend checking out these additional resources:

Raise more through matching gifts with Double the Donation on your matching gift web pages.

DTD_The Best Nonprofit Conferences in 2025 and Beyond_Feature

12 of the Best Nonprofit Conferences in 2025 and Beyond

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Nonprofits thrive on collaboration and the pursuit of positive change. Nonprofit conferences serve as a vital platform professionals from various organizations to come together, share insights, and strategize on achieving both collective and individual goals..

Attending a nonprofit conference is one of the best ways to grow professionally, make powerful personal and professional connections, and stay ahead of the curve with the latest fundraising techniques and tools.

In this guide, we’ll explore the benefits of attending nonprofit conferences and provide our top recommendations for must-attend events. Here’s what you can expect:

When choosing which conferences to attend, it’s essential to consider both your nonprofit’s objectives and your personal development goals. For instance, are you aiming to enhance your strategies for corporate giving, leverage nonprofit technology, or engage more effectively with major donors? Keep these goals in mind as you browse the conferences in this list to find opportunities that align with your interests and needs.

Download our free guide, so you can learn how to maximize fundraising with cutting-edge matching gift software.

The Basics of Nonprofit Conferences

Use the answers to these frequently asked questions to help guide your search for the best nonprofit conferences.

What are nonprofit conferences?

Nonprofit conferences serve as essential gatherings where nonprofit professionals come together to learn, collaborate, and share best practices. These events provide a platform for networking and knowledge-sharing, empowering organizations to enhance their impact and strengthen their connections within the sector.

Additionally, nonprofit conferences raise awareness and support for various causes by showcasing the work of nonprofits. They attract potential donors, sponsors, and volunteers, fostering personal and organizational growth. Ultimately, these conferences enable nonprofits to better serve their communities and fulfill their missions.

Why are nonprofit conferences important?

Attending a nonprofit conference requires an initial investment of your organization’s time and resources. For example, you may have to block out a work day to participate, pay a registration fee, and travel to the conference location (if it isn’t a virtual event). Considering all of those requirements, is attending a nonprofit conference really worth it for you and your organization?

To help answer this question, consider a these benefits of attending a nonprofit conference:

The benefits of nonprofit conferences, written below

  • Stay up to date with trends and innovations. Targeted advertising, artificial intelligence, social media trends, and livestreaming are just a few of the innovative technological considerations that nonprofit professionals are talking about now. By attending nonprofit conferences, you can stay on the cutting edge of these new technologies and trends to ensure your organization is using technology to its full potential.
  • Network with fellow nonprofit professionals. The networking aspect of most nonprofit conferences allows you to make professional connections that can help your organization down the road. You can learn about other organizations’ successes and failures and ask questions about how other nonprofits have tackled specific issues that you’re also facing. The relationships you build with other nonprofit professionals can help your organization well into the future as you continue collaborating and sharing resources.
  • Learn fundraising best practices. Whether the conference topics include the benefits of corporate philanthropy for businesses and nonprofits, innovative marketing strategies, or insightful tips on engaging with different generations of donors, you’re bound to leave with new knowledge in your pocket. You can apply what you learn to your organization’s ongoing activities, programs, projects, and outreach strategies.

Many nonprofit professionals find that the value of attending conferences often makes up for the time and resources required to attend. Nevertheless, be sure to carefully consider whether conference attendance is something that you can fit into your organization’s budget.

The Best Nonprofit Conferences in 2025

Nonprofit conferences happen throughout the year at different locations across the country (and virtually). Some events occur annually, so if you’ve missed one you were interested in this year, don’t worry! Check the host’s website to see if they’ll have it again next year.

Here are 12 of the best conferences to consider adding to your 2025 calendars:

DTD_The Best Nonprofit Conferences in 2025 and Beyond_Feature

Double the Donation’s 2025 Workplace Fundraising + Volunteering Summit

About this conference: 

Workplace giving is an incredible yet often untapped source of fundraising support for nonprofits, universities, and other fundraising organizations. According to recent statistics, companies donate $2-3 billion annually through matching gift programs alone, but an estimated $4-$7 billion is left unclaimed.

Double the Donation’s goal is to assist organizations in securing the matching gift and other workplace giving revenue available to them. This includes through resources provided in our Workplace Fundraising + Volunteering Summit, matching gift automation platform, and more.

Specifically, the upcoming Summit is dedicated to sharing matching gift best practices, resources, success stories, and more to help nonprofits and schools manage this fundraising channel more effectively. Attendees will learn about forming strong business partnerships and earning valuable corporate sponsorships to support their projects, events, programs, and more.

Date: April 2nd + 3rd, 2025

Location: Virtual

Registration: https://summit.doublethedonation.com/c/42241715/workplacefundraising

Can’t wait? Check out Double the Donation’s online Matching Gift Academy to explore powerful matching gift insights in the meantime.

What Fundraisers Are Saying:

“Double the Donation’s Matching Gift Summit is invaluable for corporate philanthropy professionals. I would recommend this event to anyone who is interested in growing their matching gift fundraising. The Summit has served as an incredibly helpful resource for our team as we have implemented insights and learnings from the event into our matching gift fundraising strategy.”

— Ariana Romanelli, Lead Associate, Corporate Partnerships at Save the Children

Register Today

The Nonprofit Marketing Summit is a top nonprofit conference for expanding your marketing knowledge.

Nonprofit Marketing Summit

About this nonprofit conference: 

There are several marketing conferences on this list, and for good reason. Digital tools and strategies evolve constantly, making it imperative for nonprofit professionals to stay updated on the latest trends.

That’s where the Nonprofit Marketing Summit comes in. This virtual conference brings together 30,000+ nonprofit marketing professionals featuring 75+ High Impact Sessions about new digital marketing strategies. You’ll hear directly from the most influential thought leaders in the space. Although this event is virtual, there are plenty of networking opportunities to take advantage of, including getting connected on social media and joining a text community.

Date: March 4-6th, 2025

Location: Virtual

Registration

Collaborative is a nonprofit technology conference.

Collaborative

About this nonprofit conference: 

Collaborative is a virtual and in-person conference run by Classy, an online fundraising software platform. The conference is focused on helping nonprofit professionals understand fundraising best practices and how to leverage nonprofit technology effectively.

As the conference’s name suggests, the event is focused on bringing nonprofit professionals together in collaborative sessions and workshops. The goal is to challenge your thinking, explore the future of fundraising, and stay on the cutting edge of technology. You’ll leave with new ideas to raise more for your cause.

Plus, speakers include leaders from some of the most prominent nonprofit organizations across the country, connecting attendees directly with experienced leaders and influencers.

Date: May 15-16th, 2025

Location: Chicago, IL

Registration

The Nonprofit Technology Conference is a great place to expand your nonprofit tech knowledge.

Nonprofit Technology Conference

About this nonprofit conference: 

From matching gift software to constituent relationship management systems (CRMs), nonprofit technology is what keeps the nonprofit sector in motion.

The Nonprofit Technology Conference (NTC) is an annual gathering hosted by NTEN, an organization that unites nonprofit professionals to discuss using technology for social good. This conference educates attendees on nonprofit tech best practices and how to use technology to promote change in your community.

Attendees include everyone from nonprofit staff members and volunteers to board members, consultants, and tech vendors. By attending, you’ll have the opportunity to participate in breakout sessions, share resources with fellow attendees, and make long-lasting connections. Plus, the NTC is dedicated to fostering an inclusive and accessible environment, with racial affinity spaces, a dedication to accessibility for all, and more.

Date: April 16–18, 2025

Location: Baltimore, MD and virtual

Registration

AFP ICON is often considered the largest nonprofit fundraising conference in the world.

AFP ICON

About this nonprofit conference: 

AFP ICON is often considered the largest fundraising conference in the world. Hosted by the Association of Fundraising Professionals (AFP), ICON features dozens of speakers covering a wide range of topics. Past sessions include topics like using donor data to improve future fundraising efforts and ending mental health stigma in the nonprofit workplace.

Attending AFP ICON can help you set yourself and your organization up to effectively tackle the biggest fundraising challenges and opportunities for the year ahead.

Date: April 27-29th, 2025

Location: Seattle

Registration

The Monthly Giving Summit is one of the top nonprofit conferences to attend.

About this nonprofit conference:

The 2025 Monthly Giving Summit theme, Small Steps, Remarkable Impact: Scaling Monthly Giving with Big Dream Energy, celebrates the power of intentional, small steps that lead to transformative change. This year’s summit will highlight the journeys of nonprofit leaders who have grown their monthly giving programs through consistent, strategic actions.

Featuring expert-led sessions, interactive workshops, and inspiring case studies, you’ll gain proven strategies and actionable insights to elevate your program. Join like-minded professionals, exchange ideas, and learn how to create remarkable impact with every small step you take.

Date: February 26-27, 2025

Location: Virtual

Registration

Cause Camp is another top nonprofit conference to consider attending.

Cause Camp

About this nonprofit conference: 

Designated a “must-attend” nonprofit conference by Forbes, Cause Camp is an annual gathering of nonprofit leaders, professionals, and industry experts to share resources and discuss every aspect of the nonprofit sector. Cause Camp’s breakout sessions go beyond simple discussions to equip attendees with actionable insights and training materials.

Additionally, participants can browse a comprehensive exhibit hall to connect with vendors and learn more about other nonprofit organizations in attendance. Plus, the conference’s fun evening gatherings allow attendees to get to know one another in a more relaxed environment.

Date: TBD, 2025

Location: Colorado Springs, CO

Registration

Engage for Good is a conference that links nonprofit and corporate professionals.

Engage for Good

About this nonprofit conference: 

Engage for Good links nonprofit professionals with leaders from the corporate world whose organizations are dedicated to furthering positive social change. Attendees can participate in targeted workshops and networking sessions that bring together individuals who face similar issues or focus on similar topic areas.

As a nonprofit professional, attending this conference will enable you to understand corporate philanthropy from a business perspective and make connections with prospective corporate partners. Then, you can return to your organization with deeper insights that can optimize your corporate partnership strategy.

Date: April 22-24th, 2025

Location: Palm Springs, CA

Registration

Upswell is an annual virtual nonprofit conference.

Upswell Summit

About this nonprofit conference: 

The Upswell Summit is an annual event for community changemakers who are focused on making their communities stronger and more equitable. Organized by Independent Sector, the event connects professionals from various sectors to address pressing social issues and drive positive change. More information on speakers and panel topics is to come, so keep an eye on the Upswell website.

Date: October 27-29th, 2025

Location: Atlanta, GA

Registration

The Nonprofit Innovation & Optimization Summit ensures all attendees leave with strategies and advice for growing their online fundraising.

The Nonprofit Innovation & Optimization Summit

About this nonprofit conference: 

The Nonprofit Innovation & Optimization Summit (NIO) is an annual conference focused on equipping nonprofit organizations with the latest strategies, tools, and techniques for digital fundraising and marketing. Speakers include the leading experts in fundraising and marketing innovation, meaning attendees can receive insights into cutting-edge outreach techniques to better engage their audiences.

In addition, nonprofit leaders can browse new technology solutions in a sales-free environment to see which tools might work best for their organizations.

Date: September 30th – October 2nd, 2025

Location: Kansas City, MO

Registration

The Nonprofit Storytelling Conference is designed to help nonprofit professionals tell better stories to raise more donations.

Nonprofit Storytelling Conference

About this nonprofit conference: 

The foundation of any powerful fundraising or marketing initiative is compelling storytelling. A story can help build a strong emotional connection with your nonprofit’s supporters, inspiring them to lend a hand and support your cause.

The Nonprofit Storytelling Conference is designed to help nonprofit professionals tell better stories to raise more donations. The conference offers three types of sessions:

The “Main Stage Sessions” are designed to reimagine the way you connect with donors by sharing groundbreaking strategies and mind-bending concepts. The “Deep Dive Intensives” are 2.5-hour intensive workshops intended to give you a framework for major donor, direct mail, event, and creative fundraising campaigns. “Implementation Workshops” are 60-minute sessions with small groups, and each workshop teaches a new storytelling and fundraising skill. Attendees will receive personalized help applying each new skill to their organization.

Date: November 13-15th, 2025

Location: San Diego, CA

Registration

Good Tech Fest is a nonprofit conference that focuses on how to use technology for good.

Good Tech Fest

About this nonprofit conference:

Good Tech Fest focuses on how to use technology and data to make a positive difference in the world. Sessions are led by data scientists, product managers, and fundraising and tech professionals. Attendees have the opportunity to learn about everything from machine learning tools and equity issues in the tech world to crypto philanthropy.

This year, Good Tech Fest will be hosting three conferences on separate dates and in separate locations.

Dates: April 28-May 1, 2025; May 20-21, 2025

Locations: Utah (April 2025); Virtual (May 2025)

Registration

the Bridge Conference is an annual gathering of nonprofit fundraising professionals and nonprofit leaders along with consultants, agencies, and other marketing professionals.

Bridge Conference

About this nonprofit conference: 

The Bridge to Integrated Marketing & Fundraising Conference, also known as the Bridge Conference, is an annual gathering of nonprofit fundraising professionals, leaders, consultants, agencies, and other marketing professionals. The conference covers both innovative fundraising and marketing strategies along with common issues nonprofits have traditionally faced, such as how to keep donors engaged and transform them into recurring givers.

Date: July 30th – August 1, 2025

Location: TBD

Tips for Making the Most of Your Conference Attendance

Your conference preparation shouldn’t end after you complete the registration form. Conferences are concentrated, action-packed events that seem to fly by once you’re there. That’s why it’s important to go in with a plan of who you want to speak with and what you want to do while at the conference.

Here are a few tips for making the most of your conference attendance:

Follow these tips to make the most of the nonprofit conferences you attend.

  1. Do your research beforehand. Who will be at the conference? Who do you absolutely want to talk to before the event concludes? How can you start a natural conversation with those individuals that builds on things you have in common? Make a list of individuals you’d like to connect with and a few facts you already know about them.
  2. Decide who will attend the conference. Should a group of staff members from your nonprofit attend the conference or just one or two individuals? Determine who will be the best representatives for your cause and benefit the most from attending.
  3. Participate in everything you can. You probably won’t be able to attend every single session or panel. However, make an effort to attend a wide array of presentations and discussions based on the topics that interest you the most or that you think will be most beneficial for your organization. This allows you to get the most value out of the event.
  4. Seek out presentations that are outside of your purview. Consider attending one or two sessions or panels that don’t directly relate to what you do daily. These sessions could end up being the most valuable, because they show you a different perspective or share information about something that you aren’t very familiar with.
  5. Collect business cards. Gather business cards for organizations and individuals that you interact with and follow up with them after the nonprofit conference. In these messages, thank them for their conversation or presentation and ask any follow-up questions you may have thought of since. If the individual lives nearby, see if you can schedule an in-person meeting or lunch with them to maintain the connection you’ve built.
  6. Share the information you’ve learned with your team. Create a short presentation for your nonprofit’s other team members who didn’t attend the conference. Summarize the key takeaways you received from the conference and any changes or strategies you think the team should implement going forward. Let team members chime in with their thoughts and feedback on any proposed changes.

We also recommend carrying a folder and notebook with you during the conference to take notes and store business cards, handouts, and other printed materials.

A Final Note About Nonprofit Conferences

When signing up for any nonprofit conferences, remember to approach these events with an open mind and a willingness to learn. Be prepared to engage in meaningful conversations, share your own experiences, and learn from others who are equally passionate about creating positive change.

For more information about nonprofit conferences, bookmark the Double the Donation and NXUnite websites. These sites offer ongoing updates on nonprofit webinars, panels, and conferences that any nonprofit professional can join to expand their skill set and fundraising knowledge.

Attend our Matching Gift Summit to ensure your nonprofit fulfills its corporate donation potential.

Dallas Matching Gift Companies

Companies in Dallas, Texas, that Match Employee Donations

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Double the Donation partners with nonprofits to help them increase their fundraising revenue from employee matching gifts and volunteer grant awards.

To help nonprofits get started, we’ve created a short list of some of the top companies with matching gifts in major metropolitan areas. Tapping into these unique sources of funding can double an organization’s donations overnight.

Dallas Matching Gift Companies

Dallas is the 3rd largest city in the state of Texas and a large commerce center. In addition to the major oil companies, many other publicly traded companies call Dallas home. Learning more about these companies and their employee gift giving programs is a vital first step in increasing fundraising revenue.

The following list contains some of the many companies in Dallas area that offering employee matching gift programs.

AT&TDallas, Texas matching gift company example

AT&T is the largest provider of mobile and fixed telephone systems in the United States. As of 2022, it is the fourteenth-largest company in the U.S. by total revenue.

While AT&T doesn’t offer an official “matching gift program,” the company supports the organizations which employees are passionate about through its Cause Cards program.

Cause Cards are grants from the AT&T Foundation given to eligible charities recommended by employees. All employees that participate in the annual Employee Giving Campaign will be eligible to receive a Cause Card.

Employee pledges will be eligible for a Cause Card on a sliding scale based on a percentage of total giving. These Cause Cards are expected to range from $25 – $250. Once employees make a recommendation for an eligible charity to receive a Cause Card, they are notified of the value of the grant and the deadline by which they need to redeem it.

Read more about the AT&T matching gift program.

Charles Schwab matching gifts company example

Charles Schwab

Charles Schwab is a San Francisco based company that works hard to make a positive impact on the communities in which it’s employees live and work. Last year, Charles Schwab employees volunteered over 30,000 hours to hundreds of nonprofit organizations.

The company matches employee donations as small as $25 and as large as $1,000 at a 1:1 ratio.

Charles Schwab will also give group volunteer grants of up to $1,000.

Read more about the Charles Schwab matching program.

ExxonMobilexxon-mobil-matching-gift-program

ExxonMobil will match up to $7,500 to educational institutions at a 3:1 rate (meaning up to $22,500 in a company contribution) and up to $2,000 to other nonprofit organizations for each employee.

Read more about the ExxonMobil matching gift program.

JP Morgan ChaseJP Morgan

JPMorgan will donate up to $3,000 in volunteer grants, in addition to matching gifts up to $1,000 to most types of nonprofits.

Read more about the JPMorgan Chase matching gift program.

Raytheonraytheon

Raytheon will match up to $5,000 a year for donations made to educational institutions.

Read more about Raytheon’s matching gift program.

Texas Instrumentstexas

TI will match gifts made to educational, arts, and cultural institutions. They match a maximum of $10,000 per employee.

Read more specifics about the Texas Instruments matching gift program.

Find out if your donors work for these matching gift companies in Dallas.

Matching Gift Content Calendar Marketing Through the Year

Matching Gift Content Calendar: Marketing Through the Year

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Incorporating matching gifts into your nonprofit’s marketing strategy can unlock significant fundraising potential year-round. However, timing is everything when it comes to making a matching gift impact. By aligning your campaigns with key dates, seasons, and donor behaviors, you can ensure your message resonates at just the right moments. And lucky for you, a matching gift content calendar can help you stay organized, intentional, and proactive in promoting these valuable opportunities.

That’s why, in this blog post, we provide a year-round guide to crafting a strategic matching gift marketing calendar. This includes key promotional opportunities, such as:

From New Year’s resolutions to year-end giving, we’ll explore how to integrate matching gifts into your outreach efforts, ensuring your nonprofit maximizes donor participation and doubles impact throughout the year.

Let’s get started⁠—at the beginning!

Maximize your matching gift content calendar with our ultimate guide to matching gifts.

Start-of-year follow-ups

When: January

The beginning of the year is a golden opportunity to follow up with donors from the previous year, especially those who contributed during the busy holiday giving season. Many donors may not have submitted their matching gift requests yet, and corporate deadlines for these submissions often fall early in the year.

(Fun fact: Companies like Best Buy, A&E Television Networks, H&R Block, Home Depot, and Fifth Third Bank have established matching gift deadlines the following year after a gift is made, allowing for a few-month grace period.)

By encouraging donors to act promptly at the start of the new year, nonprofits can tap into unclaimed matching gift revenue while it’s still accessible.

Here’s an example social media post you can use to get started:

Matching gift content calendar example: Start-of-year

To make the most of this opportunity, nonprofits should send personalized emails to donors who gave in the last year. For the best results, these messages should include clear instructions for submitting matching gift requests and provide links to tools that simplify the process. Highlighting the additional impact their match could create—such as doubling the number of meals provided or trees planted—can also inspire action.

Matching Gift Month

When: February

February is recognized as Matching Gift Month, which offers a perfect platform to amplify awareness of corporate matching programs. This dedicated month gives organizations an opportunity to focus their messaging on educating donors and building momentum around matching gift opportunities.

Many donors remain unaware of their employers’ programs, making this an ideal time to bridge that knowledge gap.

Here’s an example email header you can use to get started:

Matching gift content calendar example: match month

To leverage Matching Gift Month effectively, nonprofits can host educational initiatives like webinars or Q&A sessions to demystify the matching gift process. Sharing success stories and testimonials from past matches can also inspire donors by showing the tangible results of their contributions. Meanwhile, creative campaigns using themed hashtags, such as #MatchingGiftMonth, can expand reach on social media and encourage sharing among supporters.

Match Madness

When: March

March is synonymous with the excitement of college basketball’s March Madness, and nonprofits can use this energy to create their own “Match Madness” campaigns. These themed initiatives add a sense of urgency and fun to matching gift outreach, appealing to donors’ competitive spirits and encouraging them to take action.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Match Madness

An effective Match Madness campaign involves setting a fundraising goal and tracking progress in real time, creating a dynamic and engaging experience for supporters.

Not to mention, borrowing sports-inspired messaging and graphics can make the campaign visually appealing and memorable.

Spring matching gift reminders

When: April-May

Spring is a season of renewal⁠—and an excellent time to remind donors about matching gift opportunities. Donors may still be eligible to submit matching gift requests for contributions made in the previous year, and you’ll likely have received a good amount of new-year gifts, too. This makes spring an ideal period to encourage matching gift follow-through.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Spring

To capitalize on this season, nonprofits should send bright, cheerful reminders to donors, encouraging them to “spring into action” and double their impact.

Plus, newsletters and event follow-ups can be great places to incorporate matching gift messaging. Collaborating with companies to host spring workplace giving or volunteer events can further engage donors and employers in the matching gift process, too!

Summer matching gift reminders

When: June-August

Summer may be a slower season for fundraising, but it offers an opportunity to maintain donor engagement when they may have more downtime.

Reminders sent during the summer months can keep matching gifts at the top of mind and ensure nonprofits remain part of their supporters’ giving priorities.

Here’s an example social post you can use to get started:

Matching gift content calendar example: Summer

Summer campaigns can stand out by incorporating fun, vacation-themed messaging, such as “Make a splash this summer by doubling your gift!”

Multi-channel outreach, including social media posts, postcards, and emails, can effectively engage donors who may not be checking traditional communication channels as frequently during this period.

Fall matching gift reminders

When: September-October

As the year transitions into fall, donors begin preparing for year-end giving. This makes it an ideal time to educate them about matching gifts and how they can get involved.

Here’s an example social post you can use to get started:

Matching gift content calendar example: fall

Nonprofits can maximize this opportunity by hosting donor appreciation events that include discussions about matching gifts. These events, whether virtual or in-person, provide a platform to educate donors while thanking them for their support.

End-of-year matching gift follow-ups

When: November-December

The end-of-year giving season is a critical time for nonprofits, and matching gift follow-ups can significantly boost revenue during this period. Many donors give generously in December, making it essential to remind them to submit matching gift requests while the contributions are still fresh in their minds.

As the year comes to a close, time-sensitive reminders should emphasize submission deadlines and the potential for doubled impact of their gift.

(Fun fact: Companies like UnitedHealth Group, CVS Health, 3M, AAA, and Subway all have enacted end-of-year matching gift deadlines, adding a layer of urgency to year-end submission reminders.)

Here’s an example email header you can use to get started:

Matching gift content calendar example: end-of-year

Nonprofits can also highlight the tax benefits of year-end giving and matching gifts, providing donors with an extra incentive to take action.

Giving Tuesday matching gift outreach

When: Giving Tuesday and Matching Wednesday

Giving Tuesday is a global day of generosity⁠—and one of the most important days for nonprofit fundraising. Pairing matching gifts with Giving Tuesday outreach is a powerful way to encourage donors to maximize their impact. Not to mention, the day following Giving Tuesday has been dubbed Matching Wednesday, a powerful opportunity to get the previous day’s gifts matched while momentum is high.

Here’s an example email header you can use to get started:

Matching gift content calendar example: Matching Wednesday

Nonprofits can promote matching gifts through Giving Tuesday (and Matching Wednesday) emails, social media posts, and campaign landing pages. Meanwhile, real-time impact updates and countdowns can establish a sense of urgency and excitement, driving donors to act.

Partnering with corporate sponsors to offer special (or one-off) matches on this day can further amplify results, inspiring supporters to give and share the campaign with their networks.

Bonus: Affinity day/week/month messaging

When: Your organization’s affinity day, week, or month

Affinity days, weeks, or months, such as Earth Day or Pride Month, provide nonprofits with a unique opportunity to align matching gift messaging with causes that resonate deeply with their donors. These special occasions create a natural connection between corporate giving and a specific mission, inspiring supporters to participate.

To make the most of these opportunities, nonprofits should tailor their messaging to the themes of the event. For example, during Earth Day, a nonprofit focused on environmental causes could highlight how matching gifts double the number of trees planted or acres of land restored.

Meanwhile, partnering with corporate sponsors that share the same values can also increase visibility and participation in matching gift programs.

Wrapping up & additional resources

A well-executed matching gift content calendar empowers your nonprofit to stay ahead of the curve. This allows organizations to make the most of every opportunity to promote corporate matching programs. Start planning your matching gift content strategy today, and watch as your nonprofit’s impact grows month by month.

Remember, each reminder, campaign, or social media post is a chance to connect donors with the power of doubling their contributions—and fueling your mission more.

Interested in learning more about matching gift strategies? Check out these recommended resources to continue growing your knowledge:

  • The Ultimate Guide to Marketing Matching Gifts. Take a deep dive into everything you need to know about marketing matching gifts. This comprehensive guide covers strategies for promoting matching gift opportunities through email, social media, direct mail, and more.
  • How to Get Matching Gifts Trending at Your Organization. Looking to boost matching gift awareness within your nonprofit? Learn to engage staff, educate donors, and leverage technology to create a culture of matching gifts that drive long-term results. Get the guide to learn how!
  • Top 20+ Matching Gift Companies: Leaders in Corporate Giving. Discover the companies setting the standard in corporate philanthropy. This resource highlights over 20 top employers with generous matching gift programs, including program details, eligibility requirements, and key insights.

Get inspired by this matching gift content calendar with Double the Donation.

Match Like Megan Driving Matching Gifts with Social Proof

Match Like Megan: Driving Matching Gifts with Social Proof

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In the world of fundraising, one of the most effective yet underutilized tools for maximizing donations is the power of social proof. People tend to follow the lead of others, especially when making decisions about giving. That’s why showcasing existing support through matching gifts with social proof can be a game-changer for nonprofits like yours.

In this post, we’ll explore how organizations can encourage donors to take advantage of matching gift programs, demonstrating how social proof can turn a single matching gift into a chain reaction of doubled giving.

Specifically, we’ll cover:

Ready to see how your team can benefit from matching gifts with social proof and more? Let’s get started with the basics.

What is social proof?

According to Sprout Social,

Social proof is the psychological concept that people are influenced in their decision-making by others, compelling them to act within societal norms or expectations. In the context of marketing, social proof provides evidence of the popularity or usability of a brand among consumers to influence the purchase decisions of prospective and returning customers.

In other words, social proof is the idea that people are more likely to make choices or take actions when they see others doing the same.

Driving fundraising results with social proof - example

In terms of fundraising, it means supporters (prospective and existing ones alike) are increasingly inclined to get involved when their peers are doing so, too. This can take a lot of forms, from giving to participating in matching gifts and beyond. And it’s beneficial for fundraising organizations, as social proof can help build trust and momentum around their causes.

How to increase matching gifts with social proof

For many donors, matching gifts are a completely new concept. In fact, research shows that despite 26 million individuals working for companies with matching gift programs, an astounding 78% have no idea that they’re eligible.

The solution? Marketing matching gifts to your audience. And for the best results, incorporating social proof throughout your efforts can go a long way. Lucky for you, there are quite a few ways that your team can do so. These include:

Sourcing matching gift facts & figures

It’s hard to argue with facts. That’s why matching gift statistics⁠ (whether industry-wide or within your organization⁠) can be a valuable tool in establishing social proof. After all, accurate and relevant facts and figures about matching gifts⁠—and your supporters’ behavior regarding the programs⁠—can be crucial for communicating the benefits of these programs to donors and other existing stakeholders.

Example:

More than 580 donors have had their gifts matched to our organization in the last year. That’s a lot of support!

How to Get Started:

Check your 360MatchPro dashboard and reporting module to uncover valuable insights you can use to demonstrate matching gift impact.

Not a 360MatchPro user yet? Click here to get a personalized demo and see how your organization will benefit from our tools⁠—including tracking and reporting on donor involvement!

Using statistics to drive matching gifts with social proof

Promoting matching gift donor testimonials

Often, there’s nothing more powerful than hearing a story in a donor’s own words⁠. For supporters considering matching gifts, hearing about the experience from a peer who has successfully completed the process can go a long way. After all, promoting matching gift donor testimonials is an effective strategy to enhance awareness, encourage participation, and build trust in your organization’s matching gift programs.

For an added personal flair, aim to include photos or videos of the donor whose testimonial you share!

Example:

Meet Sarah. Sarah is a generous donor to our organization, and she recently took the extra step to have her already significant gift doubled for our cause. Here’s what Sarah has to say: “I loved having the opportunity to double my impact on my favorite organization while getting my employer involved in the causes I care about. The whole process was quick and easy, too!”

How to Get Started:

In 360MatchPro, first, navigate to the “Donations” tab. From there, filter the statuses to include those marked as “Match Complete” to identify your best prospects for matching gift testimonials. Then, reach out to your list of supporters to solicit feedback and collect testimonials from those interested in sharing their experiences.

Not a 360MatchPro user? Sift through your existing data in your CRM to manually uncover potential testimonial providers. Just make sure you’re contacting individuals who have successfully completed a match in the past!

Encouraging social sharing of matching gift content

When your organization posts something on its social media pages, it’s likely able to reach your network of supporters. If you’d like to extend your reach to new audiences, however, social sharing can be the key. All it takes is getting your existing supporters to interact with and share (or re-post) the content you publish on your social channels.

Using social sharing to drive matching gifts with social proof

Encouraging social sharing of matching gift content is an effective strategy to amplify awareness, drive participation, and leverage social proof in fundraising efforts. When supporters share information about matching gifts on social media or within their networks, it not only broadens your outreach but also reinforces the message that matching gifts are a valuable part of giving.

Example:

Over 65% of Fortune 500 companies match employee donations. Share this post with a colleague or peer to encourage them to check if their employer matches, too!

How to Get Started:

Create and share eye-catching graphics, visuals, or video content that quickly and easily explains the basics of matching gifts. You can even provide supporters (or advocates) with pre-written messages they can use when sharing, making it even easier for them to promote your cause⁠—and the matching opportunity⁠—to their own audiences.

P.S. Double the Donation provides free, customizable Canva templates that users can access from within their 360MatchPro accounts. Just head to the “Resources” and select “Marketing Assets!”

Incorporating matching in peer-to-peer fundraising

Incorporating matching gifts into peer-to-peer fundraising is an impactful way to drive increased donations through social proof. When donors see others matching contributions within peer fundraising campaigns, it reinforces the idea that matching is a standard part of giving, encouraging additional supporters to look into matching opportunities through their own employers.

Example:

Thanks for giving to our peer-to-peer fundraising campaign! Did you know your gift can have twice the impact on our cause with a match? Contact your fundraiser to learn more about the benefits of matching gifts and how you can get involved.

How to Get Started:

Equip your peer-to-peer fundraisers with matching gift resources so that they’re well-prepared to promote the opportunity to their donors. This can include email and social media graphics (such as those provided by Double the Donation), templated messages, and more.

From there, it’s crucial to have a matching gift search tool embedded in your peer-to-peer giving forms, too, so all donors can interact with the widget.

Highlighting matching companies supporting your efforts

Many donors remain unaware that their employers offer matching gifts. By highlighting companies with matching gift programs (particularly those that are actively supporting your mission), you educate donors on the availability of these benefits⁠—and encourage them to explore their own employer’s matching options.

Meanwhile, recognizing companies that support matching gifts demonstrates how accessible and straightforward the process can be. Seeing well-known companies participate reinforces that matching gifts are widely available and beneficial to both employees and nonprofits.

Example:

This year, companies like Home Depot, Apple, State Farm, Verizon, Bank of America, and more are supporting our organization through matching gifts. And that’s thanks to generous donors like you who work for these employers!

How to Get Started:

Check out the “Top Companies” report within 360MatchPro to access insights about the companies most highly represented in your donor base. Then, spotlight those leading employers on your dedicated Match Page along with other matching gift materials!

Identify leading companies to drive matching gifts with social proof

Implementing public recognition for matching gifts

Implementing public recognition for matching gifts is a strategic way to harness the power of social proof and encourage more donors to participate in the programs. Publicly recognizing donors who engage in matching gifts signals to others that matching gifts are valued, achievable, and impactful, often resulting in similar action.

This not only celebrates donors but also educates prospects about matching gifts, showcasing that they are a common, achievable, and powerful way to increase impact.

Example: 

We want to give a big shoutout to a donor who has gone above and beyond for our mission: John Doe! John recently contributed a generous amount that was then doubled by his employer through a matching gift program.

How to Get Started:

Implement a strategy for tracking matching gifts to completion. We recommend having donors indicate when they’ve submitted a match, such as with a built-in button within 360MatchPro’s email streams. This way, your team can be prepared to reconcile the records in your system when the match ultimately arrives.

Then, take to social media, email newsletters, donor walls, or other recognition channels to highlight your completed matches!

Case study: Phillips Exeter Academy’s Match Like Megan

About the Organization

Phillips Exeter Academy, commonly known as Exeter, is a prestigious, private co-educational boarding school in Exeter, New Hampshire. Known for its rigorous academic programs, Exeter has a distinguished history of preparing its students for success in higher education and beyond.

Uncovering the Matching Gift Need

Recently, the school’s development team was tasked with doubling its annual fundraising revenue in order to better support its academic and other programming. As part of determining how to do so, the team ultimately decided to revitalize its corporate matching gift efforts, as they realized they were not fulfilling their matching gift potential as-is.

When the director located the school’s matching gift software, the team began to play around with it, looking to identify new ways to bring matching gifts to the forefront of their fundraising strategy. And what they came up with was Match Like Megan.

About the Campaign

Match Like Megan was born from a single matching gift donor, Megan, who gave generously to her alma mater. From there, she also got her gift matched by her employer (Macy’s), doubling her impact and bringing her total annual giving to the next society level.

As a result, the Exeter team decided to launch an initiative around the idea that just about anyone can “Match Like Megan.” This came following a number of other alliteration-style campaigns, including Donate Like Dave and Lead Like Lawrence. The school then spotlighted Megan’s matching gift participation across its marketing and educational efforts, including social media posts, email campaigns, and more.

When supporters see how easy it is for someone like Megan to get her gift matched for her school, they’re more likely to take the steps themselves to do so. Hence, the concept of social proof.

See how other organizations are driving matching gifts with social proof and more.

 

Wrapping Up & Additional Resources

When it comes to amplifying support for your cause through matching gifts, social proof is a powerful catalyst. The “Match Like Megan” campaign shows that leveraging real-life examples of matching gift donors can drive others to join in, boosting overall participation and revenue.

By placing a spotlight on your own donors, your organization not only strengthens relationships with existing supporters but also cultivates a giving culture that feels accessible, inspiring, and community-driven. As more donors participate in matching gifts, their impact grows exponentially, creating a lasting influence on your mission.

Let social proof be the spark that fuels your matching gift success—and watch your community rally around your cause, one match at a time.

Ready to learn more about innovative matching gift tactics your team can adopt for big results? Check out the following resources:

Raise more through matching gifts with social proof and more.

Minneapolis Matching Gifts

Employers in Minneapolis, Minnesota, that Match Donations

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Double the Donation has received several requests asking about matching gift programs in Minneapolis. To clear up some of the confusion we created this post highlighting some of the top companies in the area that currently offer these programs. Matching gifts can increase nonprofit fundraising without asking donors to contribute more of their own funds.

List of Companies in Minneapolis with Matching Gifts

The city of Lakes just so happens to be the largest city in the state of Minnesota. 5 Fortune 500 companies are based out of the city, and several foreign corporations are starting to place offices in Minneapolis. The area has an estimated GDP of around 200 billion dollars. Many of the companies with a presence in the city also offer matching gift or volunteer grant programs.

If a nonprofit has donors working for any of these companies, their donations could be doubled. Check out this list of some of the companies in Minneapolis that have the best matching gift programs.

Hormel Foods

Hormel Foods will match up to $15,000 a year donated to a school. They will also match up to $1,000 a year per employee. Employees can donate upwards of $10,000 a year to colleges and universities and have the gift matched 1:1

Read more about Hormel’s matching gift program.

General Mills

General Mills, another food industry giant, also offers matching gifts. General Mills will match gifts made up to $5,000 per employee. See if your organization is eligible.

Read more about the General Mills matching gift program.

U.S. Bancorp

U.S. Bancorp will match up to $3,000 annually. The company also has a volunteer grant program that will pay nonprofits $5 per hour an employee spends volunteering for their organization.

Read more about the U.S. Bancorp matching gift program.

Graco

Through The Graco Foundation the company provides donations to nonprofits which Graco employees support.

Each year through the Employee Giving Campaign, every contribution made by Graco employees to eligible nonprofit organizations is matched $1 for $1 by the Foundation.

Graco also offers a Dollars for Doers Program where the Foundation donates $1,000 to any eligible nonprofit organization where an employee has volunteered 50 hours or more. And the best part is that time that a spouse or dependent of a Graco employee volunteers counts toward the 50 hours.

Read more about Graco’s matching gift and dollar for doers programs.

Find out if your donors work for these matching gift companies in Minneanapolis.