A well-established board of directors can play a critical role in the success of a nonprofit. Not only through governance and strategic leadership but also by actively contributing to revenue-generation efforts through dedicated board member fundraising.
One powerful yet often underutilized way board members can amplify their impact is by leveraging corporate philanthropy programs like matching gifts and volunteer grants—including specific programs designed to celebrate board membership. These initiatives allow key individuals to maximize their personal contributions and service, encouraging greater community support and engagement.
In this post, we’ll explore how board members can take advantage of these opportunities and more to drive additional funding for their organizations. Specifically, we’ll cover the following:
By understanding and leveraging corporate philanthropy programs like matching gifts and volunteer grants, board members can significantly enhance their nonprofit’s fundraising potential. As we dive into the specifics, you’ll discover practical strategies and actionable insights to help board members unlock new funding opportunities.
Read on to learn how you and your fellow board members can make the most of these powerful giving programs and beyond!
What is board member fundraising?
Board member fundraising refers to the role nonprofit board members play in generating financial support for their organization. As key leaders and ambassadors, board members are often expected to contribute personally and encourage others to give through their networks.
This can include direct donations, securing major gifts, organizing fundraising events, leveraging corporate giving programs like matching gifts and volunteer grants, and fostering relationships with potential donors.
All in all, effective board member fundraising strengthens the nonprofit’s financial sustainability and demonstrates a commitment to the organization’s mission.
5 board member fundraising strategies to consider
While board member fundraising can seem daunting, there are several effective and accessible ways for organizations to rally their board members to get involved. Below are five key fundraising strategies that can help board members maximize their impact and strengthen their nonprofit’s financial sustainability.
1) Organize fundraising events.
Hosting fundraising events is a powerful way for board members to engage their networks and generate revenue for the nonprofit. Whether it’s a formal gala, networking reception, or intimate donor gathering, these events provide opportunities to cultivate relationships and secure donations.
Board members can take the lead by organizing, sponsoring, or inviting key stakeholders to these events. By leveraging their connections and expertise, they can create meaningful experiences that inspire giving and strengthen donor relationships.
2) Encourage giving by example.
Board members set the tone for donor engagement, and one of the most effective ways to encourage giving is by leading with personal contributions. When board members donate at a meaningful level, it signals confidence in the organization’s mission and motivates others to contribute.
Organizations should establish a culture where board giving is an expectation and celebrate members who go above and beyond in their financial support.
3) Implement peer-to-peer fundraising.
Peer-to-peer fundraising allows board members to leverage their networks for greater impact. By creating personal fundraising pages and reaching out to friends, colleagues, and family, board members can rally additional supporters around the cause.
Whether tied to a specific campaign, event, or milestone, peer-to-peer efforts help expand an organization’s donor base and bring in new funding. Providing board members with the right tools and messaging to do so ensures their outreach is both effective and seamless.
4) Thank and steward board members.
Recognizing and appreciating board members for their fundraising efforts is essential to maintaining engagement and motivation. Organizations should implement consistent stewardship practices, such as personalized thank-you messages, public recognition, and exclusive impact updates.
Celebrating board contributions not only strengthens their commitment but also reinforces the importance of their role in the nonprofit’s success.
5) Explore corporate giving opportunities.
Many board members have access to corporate giving programs through their employers, including matching gifts, volunteer grants, and other opportunities. To ensure you’re making the most of their support, nonprofit teams should educate board members on these programs—and encourage them to take advantage of available funding.
Whether by submitting their own donations for a match or securing grants for volunteer hours, board members can unlock significant financial support through their employers with minimal extra effort.
Board member fundraising & matching gifts
Matching gifts are one of the most effective ways to amplify board member fundraising efforts. After all, many companies have established corporate matching gift programs, where they match donations made by their employees to eligible nonprofits. Some even offer dedicated programs to match board members’ donations at an even higher rate or allowance!
As a result, board members can take advantage of these programs to significantly increase the impact of their personal contributions—and encourage others to do the same.
Check out these examples of companies with matching gift programs specifically for employees serving on nonprofit boards:
US Bancorp
US Bancorp is the parent company of the U.S. Bank National Association (based in Minneapolis, Minnesota), ranked the fifth largest bank in the U.S. based on assets ($670 billion), and the fifth largest based on total branches. The company currently employs over 70,000 people.
US Bank Matching Gift Policy
US Bank offers a 1:1 matching ratio of gifts with a generous limit each year. When a board member makes a donation, however, this limit is tripled. US Bank matches donations made by full-time and part-time employees to most nonprofit organizations.
WestRock is an American packaging company based in Richmond, Virginia. It has approximately 56,000 employees.
WestRock Matching Gift Policy
WestRock matches all employee donations to educational institutions (K-12 included). However, it also matches donations from employees who serve on the board of directors (or other governing bodies) of the organization to which the contribution is being made.
Dominion Resources, Inc. (aka Dominion) is a power and energy company headquartered in Richmond, Virginia, which supplies electricity and natural gas across the nation. Today, the company employs an estimated 18,000 people.
Dominion Matching Gift Policy
When Dominion employees or retirees serve on the board of directors for a nonprofit organization, the company will make a 2:1 match (which is greater than its standard match offering of 1:1).
Schneider Electric is a France-based multinational corporation with nearly 10 U.S. business acquisitions. The company specializes in electricity distribution and automation management, and it currently employs more than 168,000 individuals.
Schneider Electric Matching Gift Policy
Schneider Electric, Square D NOAD & its subsidiaries provide a 1:1 match on all donations up to a lofty annual maximum. If an employee is also an active member of a nonprofit organization’s board of directors, the match ratio is increased to 1.5:1.
Additionally, volunteer grants are another often overlooked but powerful way for board members to support their nonprofit financially.
Many companies offer corporate volunteer grant programs, which provide monetary donations to nonprofits based on the volunteer hours their employees contribute. As highly engaged volunteers, board members may be eligible to secure these grants, turning their service into direct funding for your cause.
Check out these examples of companies with volunteer grant programs that nonprofit board members can leverage:
Takeda Pharmaceuticals Inc.
Takeda is the largest pharmaceutical company in Japan and Asia, boasting 49,000 employees worldwide. It is focused on metabolic disorders, gastroenterology, neurology, and inflammation.
Takeda Volunteer Grant Program
When an employee of Takeda Pharmaceuticals serves on the board of directors for eligible nonprofit organizations, said employee can request a generous volunteer grant for the organization.
Novartis is a Swiss multinational pharmaceutical company based in Basel, Switzerland. Currently, it’s ranked number eight in sales in the worldwide pharmaceutical industry ($201 billion) and employs nearly 120,000 people.
Novartis Volunteer Grant Program
Novartis offers Board Service Grants, through which employees who serve on the board of directors of an eligible organization can request a volunteer grant after one year of board service. These grants are renewable annually for up to three years.
PNM Resources, headquartered in Albuquerque, New Mexico, serves electricity to hundreds of thousands of homes and businesses across the southwest. Today, PNM is estimated to employ about 2,000 people.
PNM’s Volunteer Grant Program
PNM provides volunteer grants to the organizations its staff volunteer with. However, if an employee volunteers for a minimum number of hours and serves on the organization’s board of directors, the company provides an even larger grant amount!
With over 7,500 employees, Blue Shield of California is based in San Francisco, California. It is a nonprofit health plan provider that serves more than 3.4 million health plan members and almost 65,000 physicians across California.
BSOC Volunteer Grant Program
Blue Shield of California offers a few volunteer grant-giving programs.
For healthcare organizations, when a BSOC employee serves on the nonprofit’s governing board and makes a monetary donation, BSOC will match the donation at a 2:1 ratio. Meanwhile, for civic and community organizations. BSOC employee volunteers serving on the governing body can have their donations matched at a 1:1 ratio.
By tapping into corporate matching gift programs and volunteer grants, board members can significantly boost their nonprofit’s fundraising efforts with minimal extra effort. Whether by submitting their own donations for a corporate match or securing grants for their volunteer service, these initiatives can unlock substantial funding.
As key ambassadors of the organization, board members have a unique opportunity to set the tone for donor engagement and corporate partnerships. When fully utilized, these programs not only strengthen financial resources but also deepen the culture of giving within the nonprofit community. Talk about a win-win!
Interested in learning more about smart fundraising and workplace giving strategies? Check out these additional resources:
Become an Expert: Access The Ultimate Guide to Matching Gifts. Maximize the impact of every donation by leveraging matching gift programs. This comprehensive guide covers everything nonprofits need to know about corporate matching gifts, from identifying opportunities to engaging donors and increasing revenue.
Fuel Fundraising: Access The Guide to Corporate Volunteer Grants. Did you know that many companies provide grants based on their employees’ volunteer hours? This guide explores how nonprofits can tap into corporate volunteer grant programs, empowering board members and supporters to turn their time into funding.
Top Workplace Giving Companies: Leading Employers to Know. Some of the biggest companies offer generous workplace giving programs, from matching gifts to volunteer grants and more. This resource highlights top employers with strong corporate philanthropy initiatives, helping nonprofits connect with companies that align with their missions.
Your website is likely the number one place where donors come to learn about your mission and, ultimately, make a contribution to the cause. Marketing matching gifts on your website is a great way to promote the opportunity while encouraging donors to give more—and make a matching gift request.
While many of your site’s visitors may start out as strangers, the goal is to impress every user—and to make sure that all parties leave feeling satisfied and looking forward to their next visit. Matching gifts are a great way to do that.
With donors going the online giving route more and more often, an organization’s website encompasses endless opportunities to educate supporters about matching gifts and drive them further down the donation-matching funnel.
Because a nonprofit’s website is such a multifaceted tool, there are a ton of ways to market matching gifts effectively within the online resource. In this guide, we’ll dive into a few of the most common and impactful methods for doing so:
As with any modern organization, your website is often the first impression someone has of your nonprofit. It’s essential that you make it count by sharing about matching gifts every chance you get. The more familiar donors are with gift-matching initiatives, the more likely they ultimately are to participate!
Marketing Matching Gifts On Your Website With a Matching Gift Page
One of the best ways to ensure each donor has access to a wide range of matching gift information (and knows how to locate more) is to host a dedicated corporate matching gift web page on your website. This way, donors will have easy access to a landing page where they can learn about matching gift programs and discover if their employers participate.
This page can communicate relevant facts, such as matching gift statistics or annual donation numbers, as well as allow donors to search for information with an embedded company search tool. It could even be as simple as stating what matching gifts are!
Make sure to incorporate the following best practices for matching gifts on your dedicated match page:
Begin with a brief overview of corporate matching gift programs (and where users can locate additional information on the topic).
Explain the benefits of matching gifts programs, both for your nonprofit and for the donors themselves.
Embed Double the Donation’s autocomplete search box in a highly visible location on the page.
Include your organization’s contact information, including mailing address and EIN/tax ID number.
The goal of your matching gift page is to provide donors with a place to both learn about matching gifts and be spurred into action on the spot. With Double the Donation’s matching gift services, for example, you can empower donors to participate with year-round access to the forms, guidelines, and instructions they need to submit matching gift requests in minutes.
Example Content:
“Did you know that more than 26 million people work for companies with employee matching gift programs? You might too! Learn more about your employer’s matching gift programs by entering the company’s name in the below search box.”
“Matching gifts enable our organization to do more for the children in our community. When you request a donation match for your gift to the Children’s Play and Learning Center, you can provide much-needed resources for twice as many kids we serve. Find out more about the programs with our FAQ section, or find your company’s guidelines here.”
Marketing Matching Gifts On Your Website With Blog Articles
Organizations often use online blogs to keep supporters updated on their efforts and tell the nonprofit’s story. Why not also utilize your blog to share ways for donors to double their donations, enabling your team to keep telling that story?
Blog articles are a great way to start the conversation about corporate philanthropy, specifically the role that individual donors can play. Consider telling in-depth stories about the importance of matching gifts while educating people on how to submit the necessary forms.
Best practices for marketing matching gifts with your prewritten articles include:
Posting insightful stories about matching gifts and the effects the programs can bring your organization’s mission.
Incorporating a graphic that advertises matching gifts on the side of a blog post to help increase awareness.
Many donors have never heard of matching gift and volunteer grant programs, so it’s important to inform your supporters about the opportunities. And in order to evoke emotion and drive more donors to participate, we recommend carefully demonstrating the increased impact that corporate giving can have.
Example Content:
“Corporate Employee Matching Gift Programs: What Are They and How Do They Benefit Atlanta University?”
Use this article topic to inform donors about matching gift basics, from what matching gifts are to how they benefit your organization to how easy it is to submit a matching gift request. Sometimes, people just need to know that such programs exist!
“Cat Rescue Club raises $200,000 from Matching Gifts and Saves 10,000 Additional Furry Friends!”
Use this article topic to detail how matching gifts provide additional resources that can create opportunities that would otherwise not be possible. Make the story personal and relatable so donors realize the importance of taking a mere five minutes to submit a matching gift request.
Interested in getting a headstart on your blog content? Double the Donation offers free, prewritten articles your team can customize for your own needs here.
Marketing Matching Gifts On Your Website With Images and Buttons
Images and buttons are each highly effective ways to draw attention to matching gifts within your organization’s website. Well-crafted visuals are significantly more eye-catching than plain text links (which are often overlooked) and can be a great resource for driving website visitors to take an intended call to action.
Make sure to incorporate the following best practices for matching gifts using images and buttons:
Brand your images and buttons to your organization and its website by using your existing color scheme, font choices, etc.
Use imagery to help donors visualize the tangible impact that matching gifts can bring your organization and its mission.
Produce high-quality and visually appealing images and buttons—avoid blurriness, overcrowding, and imbalance—that also add value to your site.
Choose and communicate a clear action that you’d like website visitors to take (such as visiting your matching gifts page or searching their employer in your company database).
Once you have your images and buttons created and ready to go, consider incorporating one or more of these resources into your website, along with other digital communications—such as social media marketing and matching gift emails—as well.
Example Content:
“Get your gift matched — request a matching donation from your employer here!”
“Learn more about matching gifts! Click here to locate your company’s matching gift guidelines.”
P.S. Interested in even more matching gift graphics and customizable templates? Check out the resources Double the Donation offers for free for users on the platform.
Marketing Matching Gifts On Your Website With a Navigation Menu
A website’s navigation bar is used to provide visitors with an easily accessible resource with which they can travel throughout the site from page to page. For many nonprofits, this navigation bar (also known as a “navigation menu”) incorporates the most highly-trafficked pages.
Depending on the organization in question, this might include items related to the organization’s mission and vision, an “about us” page, contact information for users to get in touch with the team, and a number of ways to support the cause.
By including a link to your organization’s dedicated matching gift web page (described above) within your navigation bar, you can allow users to access that information from anywhere on your website.
Make sure to incorporate the following best practices for matching gifts on your website navigation:
Provide easy access to matching gift information directly from your site’s navigation bar by linking to your dedicated matching gift page.
Choose phrasing that is straight to the point and easily understood by your donors and other website viewers (for example, “Double your Donation” or “Matching Gifts”).
Place your link as prominently within your navigation bar as possible. Avoid too many subfolders, which can defeat the purpose of including it in the website menu at all.
Incorporating a matching gifts link in your navigation bar allows donors to intuitively discover matching gifts. Once a user clicks the link or button, they are able to dive into all the nitty-gritty details about matching gift programs. But all it takes to spark that interest and get the user involved is typically just a few words within the navigation menu!
Marketing Matching Gifts On Your Website With a Ways to Give Page
A functional website is a necessity for every organization. Not only is it a valuable resource for sharing information about your cause and operations, but it also offers an invaluable source of real estate for promoting revenue opportunities—both matching gifts and otherwise.
For many organizations, that’s where their Ways to Give page comes in!
A “ways to give” page is an area on a nonprofit’s website where people learn about a wide range of support options for the organization. This often includes online giving, upcoming events, direct mail donations, peer-to-peer fundraising opportunities, volunteer initiatives, and, of course, workplace giving programs such as donation matches and volunteer grants.
Make sure to incorporate the following best practices for matching gifts on your “ways to give” page:
Provide donors with direct access to the tools they need to research their own matching gift eligibility (like a matching gift company search tool).
Direct donors to a page with more information (e.g., your dedicated matching gift page).
There are typically a ton of ways for supporters to contribute to your organization, and you’ll want to advertise them all on your “ways to give” page. Then, as donors are looking for impactful opportunities to support your cause, remind them that having their employers double their donations is a simple way to make their gift go further.
Example Content:
“Looking for more ways to support your favorite charities? See if your employer offers matching gifts!”
“Did you know that thousands of companies match employee donations? Find out if your support is eligible for matching to double the impact of your gift.”
Marketing Matching Gifts On Your Website With a Custom Match Page
Some companies may not yet have the resources or the bandwidth to launch a comprehensive matching gift program for their staff. One approach that’s becoming increasingly popular among such businesses is the establishment of custom matching gift programs as a way for employers to get a taste of the employee giving opportunity. In this scenario, a company would agree to match team members’ donations to a single nonprofit, often during a limited-time campaign.
And by marketing this unique (or “one-off”) matching gift opportunity, your nonprofit can pursue corporate partnerships more effectively. We recommend hosting a dedicated Custom Matching Gift Programs page on your website, keeping in mind that this resource will primarily target the companies themselves—rather than a company’s individual employees.
Make sure to incorporate the following best practices for matching gifts using custom matching gift pages:
Host the page and the embedded interest form on your nonprofit website, and maintain consistent branding throughout your organizational materials.
Clearly define the partnership opportunity. Many companies will be unaware that custom matching gift programs are an option, so you’ll want to overview exactly what is being asked and offered.
Provide a summary of your nonprofit’s mission and vision! Interested companies may be familiar with your purpose already, but a refresher can reiterate the impact the partner would make by supporting your cause.
Custom matching gift programs provide nonprofits with an excellent opportunity to deepen their relationships with philanthropic-minded companies wanting to get involved in giving back. But they take a bit of a different marketing approach to pursue, so it’s a good idea to determine where these initiatives fit into your overall corporate fundraising strategy and go from there.
Example Content:
“Interested in supporting our organization with a custom matching gift program? Fill out the following form, and we’ll be in touch to discuss the next steps for developing a mutually beneficial partnership!”
“By organizing a custom matching gift initiative, which is a unique type of employee giving program, your company would commit to matching donations made by your employees to our nonprofit organization.”
*While Double the Donation offers custom matching gift management functionality, this feature is designed specifically for fundraisers looking to manage custom matching gift initiatives—Double the Donation does not work directly with corporations. If you’re a company interested in creating a matching gift program, contact us, and we’ll share information about our corporate vendor partners.
Final Thoughts & Additional Matching Gift Marketing Resources
Implementing matching gift promotions across your website is a major step in boosting your revenue. Don’t overlook it!
Individuals looking to get involved in your giving in the first place will be more inclined to contribute, while existing donors will be able to easily locate the information they need to get their gifts matched by their employers.
As your organization’s #1 marketing tool, marketing matching gifts on your website is essential.
Interested in learning more about effective matching gift fundraising practices? Check out our other educational resources on the topic:
A Complete Guide to Fundraising Automation for Nonprofits. Raise more for your organization with less time, money, and resources by leveraging automation strategies. Find out how to fundraise better across your online giving pages, donor management system, matching gift tools, and more with this guide.
How Donor Employer Information Can Boost Your Fundraising. Sharing company-specific matching gift information with donors is a great practice to follow. But in order to do so, you’ll need to know where they work! Learn more about collecting donor employment data and what to do with it here.
Matching Gift Databases: Our Comprehensive Guide. Marketing matching gifts across your website and more is made easier with a matching gift database. Explore this Double the Donation guide to uncovering everything you need to know about the leading matching gift software solution.
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_Marketing-Matching-Gifts-On-Your-Website_Feature.jpg6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-11 03:09:322025-02-27 19:34:00Top Strategies for Marketing Matching Gifts On Your Website
In-kind contributions play a crucial role in helping nonprofits stretch their resources and make a greater impact in their communities. But how can your organization successfully solicit in-kind donations from businesses and individuals? It all starts with an in-kind donation request.
Submitting an in-kind donation request requires a thoughtful approach. From crafting a compelling message to targeting the right potential donors, this process can strengthen partnerships and open doors to ongoing support.
In this guide, we’ll walk you through the steps to create effective in-kind donation requests, build meaningful relationships with donors, and ensure your nonprofit is well-equipped to secure the resources it needs. Specifically, we’ll cover:
Whether goods, services, or professional expertise, in-kind contributions can provide invaluable support for your mission. You certainly don’t want to miss out on the opportunities as they’re made available to you!
Ready to find out how your team can make the most of them by maximizing your donation requests? Let’s begin with a recap of the basics.
What is an in-kind donation?
An in-kind donation refers to a non-monetary contribution made to a nonprofit organization. Instead of donating cash, individuals or companies provide goods or services that directly support the nonprofit’s mission. These donations can range from tangible items like clothing, food, and office supplies to professional services such as legal counsel, marketing support, or event planning.
Check out a few examples here:
A bakery donates pastries for a fundraising event
A tech company offers free software to streamline a nonprofit’s operations
A marketing firm supplies advertising support to an organization pro bono
All in all, in-kind donations allow organizations to save money on essential expenses, redirecting their financial resources toward other impactful initiatives.
These kinds of donations are a win-win for both donors and nonprofits. Donors can make meaningful contributions by leveraging their products, skills, or surplus inventory, while nonprofits benefit from valuable resources they might not otherwise afford. By fostering partnerships with individuals and businesses, nonprofits can use in-kind donations to meet specific needs and amplify their overall impact.
Understanding in-kind donation requests
In-kind donation requests are formal appeals made by nonprofits to secure goods or services instead of monetary contributions. These requests are tailored to meet the specific needs of the organization, such as items for an event, professional expertise, or resources to support day-to-day operations.
Unlike monetary donations, in-kind contributions often require nonprofits to carefully identify what they need—and match those needs with potential donors who can provide them. For example, a nonprofit hosting a community fundraiser might request food from local restaurants, auction items from retail businesses, and/or pro bono photography services to document the event.
When crafting in-kind donation requests, nonprofits must clearly communicate:
What they need: Be specific about the items or services required, such as office supplies, event space, or expertise.
Why it matters: Explain how the donation will directly impact the cause or support a specific program or initiative.
How donors benefit: Highlight potential benefits to the donor, such as recognition, marketing opportunities, or the chance to make a meaningful difference in their community.
Successful in-kind donation requests are personal, concise, and targeted to the right donors. By understanding the value of in-kind support and crafting strategic appeals, nonprofits can build strong partnerships and secure the resources they need to further their mission.
6 Steps to submit an in-kind donation request
Securing in-kind donations requires a strategic approach to ensure your request is clear, compelling, and targeted to the right donors. We recommend following these steps to maximize your chances of success:
1) Create an in-kind donation wishlist.
The first step in soliciting in-kind donations is to clearly identify your nonprofit’s specific needs. This involves creating a detailed wishlist of goods or services required for programs, events, or daily operations.
For example, you might need school supplies for a community drive, auction items for a fundraiser, or professional services like graphic design or legal counsel. A well-thought-out wishlist provides clarity for both your organization and potential donors, making it easier to communicate your needs and secure the right contributions.
2) Identify potential in-kind donors (individuals and companies).
Once you have a wishlist, the next step is to identify individuals, businesses, or organizations that can fulfill those needs. Consider local businesses, large corporations with philanthropic programs, or individuals with relevant expertise or resources.
For the best results, look for donors whose values or services align with your mission. All in all, you’ll want to research and prioritize donors who are likely to support your cause based on their past (or current) giving or community involvement. And if you have an existing connection to the business or individual, even better!
3) Familiarize yourself with existing in-kind giving programs.
Many companies have structured in-kind giving programs with specific guidelines, requirements, or application processes. Research these programs to understand how to align your request with their criteria or kick off the application process.
For example, some companies may only donate to nonprofits with a 501(c)(3) status or within certain geographic areas. Familiarizing yourself with these programs not only increases your chances of success but also helps you tailor your approach to fit the company’s requirements and philanthropic priorities.
4) Craft a personalized request for support.
A personalized request is key to standing out and building a connection with potential donors. Address your request to a specific individual, such as the company’s community outreach manager or business owner. Clearly explain your nonprofit’s mission, the specific item or service you need, and how it will benefit your cause.
Not to mention, you’ll want to emphasize how the donation aligns with the donor’s values or business goals and highlight any recognition or benefits they might receive in return. Personalization shows that you’ve done your research and value their potential partnership—and aligning your goals with one another.
5) Provide supporting materials, if necessary.
To strengthen your request, include any relevant supporting materials. This might involve your nonprofit’s tax-exempt status letter, a flyer for an upcoming event, or data showcasing the impact of previous donations.
Supporting materials lend credibility to your request and help donors understand your organization’s mission and the significance of their contribution. However, you’ll want to be concise and include only the most pertinent documents to avoid overwhelming the donor with too much information.
6) Follow up with the potential donor.
After sending your initial request, it’s important to follow up if you haven’t received a response within a reasonable timeframe. A polite email or phone call can serve as a gentle reminder and provide an opportunity to answer any questions the donor might have.
Following up shows your professionalism and enthusiasm for their support. Even if the donor cannot contribute this time, maintaining a positive and respectful interaction can lay the groundwork for future opportunities.
Best practices for an effective in-kind donation request
Now that you have an understanding of the basic steps you should take, implementing the following expert-proven tips can help you craft in-kind donation requests that stand out from the crowd.
Use employment information to uncover potential donors.
One often overlooked strategy is leveraging employment information to identify potential donors. Many companies encourage their employees to participate in philanthropic efforts and may have programs in place to support nonprofit causes, such as in-kind donations, volunteer grants, or even VTO.
By engaging with your current supporters and learning where they work, you can uncover opportunities to connect with businesses that align with your mission. Additionally, employees may act as internal advocates for your organization, increasing your chances of securing in-kind support.
Tailor your in-kind donation request for each prospect.
A one-size-fits-all approach rarely succeeds when soliciting in-kind donations. After all, personalization is the key to showing potential donors that you value their unique contribution and understand their capabilities. Thus, research each prospect’s business and philanthropic goals and craft a request that aligns with their resources and values. A tailored approach demonstrates thoughtfulness and increases the likelihood of a positive response.
For example, a local bakery might appreciate a request for baked goods for an event, while a tech company may be more inclined to provide equipment or software.
Be clear and specific about your needs.
Ambiguity can make it difficult for potential donors to understand how they can contribute. Clearly articulate what you need, how much you need, and when you need it. Rather than broadly asking for “event supplies,” specify items like “200 folding chairs for a community seminar on April 15th.”
This level of detail not only makes it easier for donors to fulfill your request but also instills confidence that their contribution will be put to good use.
Focus on the impact donations have on your cause.
Donors are more likely to give when they see the tangible impact of their contribution. Emphasize how the requested in-kind donation will directly benefit your programs or community. For example, explain how donated backpacks will equip underserved children for success in school or how donated food will feed families during the holidays.
Sharing stories, photos, or data about past successes can further illustrate the meaningful difference donors can make.
Highlight various benefits to the donor.
In-kind donations offer numerous benefits to donors beyond the satisfaction of supporting a good cause. These can include public recognition, tax deductions, and increased visibility in the community.
When crafting your request, be sure to outline these potential benefits. For example, you might offer social media shoutouts, acknowledgment in an event program, or signage at a fundraiser. By showcasing how their support also benefits their business or personal brand, you create a mutually beneficial relationship.
Offer easy, flexible ways to give.
Streamlining the donation process can make it more appealing for potential donors to contribute. Provide clear instructions on how to deliver goods or services, such as pick-up options, drop-off locations, or online submission forms.
Flexibility is also key—let donors know they can offer partial contributions or alternative items if they are unable to meet your exact request. By removing barriers and offering convenience, you increase the likelihood of receiving in-kind donations.
Free template: Crafting an in-kind donation request
Ready to begin soliciting gifts for your cause? Get a headstart on your in-kind donation requests with our prewritten template. Just remember to customize the messaging to your own organization for the best results!
Subject Line: Partner with [Nonprofit] to Make a Difference (at no cost!)
Dear [Contact Name (HR or CSR Representative)],
I hope this message finds you well. My name is [Name], and I am [Title] at [Nonprofit], a charitable organization dedicated to [briefly state your mission or cause].
We are currently planning [event/campaign name] on [date(s)], which will [explain the purpose or goal]. To make this initiative a success, we are reaching out to valued community partners like [Company] for support.
We are specifically seeking in-kind donations of [list specific items or services, e.g., food, gift cards, technology, professional services] that will help us achieve our goals. Your generosity would directly impact [describe beneficiaries, e.g., local families, students, the environment] and contribute to creating a lasting positive change.
In recognition of your support, we would be delighted to feature [Company] in our promotional materials, including [list specific benefits, e.g., event signage, social media shoutouts, newsletter acknowledgments].
Please let us know if you would be open to discussing this opportunity further. I’d be happy to answer any questions or provide additional details about our organization and the upcoming event.
Thank you for considering this request. Your support would mean the world to us and the community we serve.
P.S. I’d love to set up a quick call at your earliest convenience. Let me know what time works best for you!
Wrapping up & additional resources
Completing an in-kind donation request is about more than just asking for goods or services—it’s about building lasting partnerships with those who believe in your mission. By understanding your needs, identifying the right donors, and crafting a compelling request, your nonprofit can open the door to valuable contributions that fuel your work and expand your impact.
Remember, every successful in-kind donation request begins with clear communication and ends with genuine gratitude. As you refine your strategy and cultivate these relationships, you’ll not only secure essential resources but also inspire ongoing support from your community.
Let this guide be your roadmap to building a stronger network of in-kind donors for your nonprofit’s success.
Interested in learning more about securing in-kind donations and more for your cause? Check out these resources to continue growing your knowledge:
Matching gifts empower donors to make a larger impact on the causes they care about. However, there’s a significant knowledge gap that often hinders organizations from reaching their fullest potential. In other words, donors don’t know about their employers’ initiatives, so they’re not requesting their matches. The solution? Marketing matching gifts in the donation process so supporters can access information about the programs directly as they give.
In this guide, we’ll cover five of the most impactful ways that nonprofits like yours are choosing to promote gift-matching throughout the donor experience. This includes:
At most companies, submitting a matching gift takes only a few minutes—and marketing matching gifts doesn’t have to be difficult, either.
Why Marketing Matching Gifts in the Donation Process Matters
In addition to driving matching gift revenue, marketing matching gifts can even encourage donors to give more. In fact, Double the Donation research reports that 84% of donors are more likely to donate if they know a matching gift is being offered. Further, 1 in 3 would give a larger donation if they knew it was being matched.
When it comes to marketing matching gifts, it makes sense to begin with the point at which donors are most highly engaged in the organizations they’re giving to. And because this typically occurs while donors are actively making their donations, promoting matching gifts directly within the giving process is one of the most effective strategies you can incorporate.
Let’s begin!
Step #1: Marketing Matching Gifts Within Your Donation Page
To determine matching gift eligibility, you’ll need to know where your donors work. Luckily, one of the most effective ways to collect donor employment data is by including an optional field directly within an organization’s donation page.
Donors are already providing your team with a lot of valuable information—such as their name, email, phone number, and perhaps even mailing address. Many individuals will be inclined to enter their employer’s name when prompted, as well. This is especially true when you provide a bit of context as to why you’re seeking the information in the first place—which is to identify matching gift eligibility to get their donation doubled.
These are some best practices for marketing matching gifts within your donation page:
Embed Double the Donation’s autocomplete search tool directly into the online giving forms.
Highlight the benefits of participating in matching gift programs, essentially increasing impact on the cause.
By the time an individual ends up on your donation page, they’re likely ready to support your cause. Highlighting matching gifts simply allows them to access another powerful way to give—without reaching back into their own wallet to do so.
In fact, promoting matching gifts on the donation form is even known to increase the overall form conversion rate!
Example Content:
“Please enter your employing company’s name to determine your eligibility for a corporate matching gift.”
“Does your employer offer a matching gift program? Enter your company name below—if your company does match, you’ll receive more information via email.”
Step #2: Marketing Matching Gifts on Your Confirmation Screen
Your donors are clearly passionate about your organization—and they’re at a significantly high level of engagement upon completing an online donation. Be sure to use the confirmation page to highlight just how easy it can be for donors to double their donations by taking a single additional step beyond their initial gifts.
These are some best practices for marketing matching gifts within your confirmation screen:
Utilize relevant visuals to grab supporters’ attention.
Inform donors that most companies’ matching gift submission processes can be completed in less than five minutes.
Embed Double the Donation’s matching gift plugin directly on your donation confirmation screen to provide donors with easy access to company guidelines and forms.
By featuring matching gifts directly on the donation confirmation page, you can aim to leverage donors’ giving momentum while your organization and its cause are still fresh on their minds. It’s effective and simple, and many supporters will be happy to take this next step—perhaps even immediately!
Example Content:
“Thanks for giving to support your local Cat Rescue Club. Your donation of $200 was successful. See if your employer will double that amount with a matching gift!”
“Donation complete! Search our matching gift database to find out if your contribution is eligible for a corporate match.”
Step #3: Marketing Matching Gifts With Acknowledgment Emails
When your nonprofit receives a gift, you should always be sure to thank the giver—which is often done through donation follow-up (confirmation, acknowledgment, etc.) emails. This email is also a great opportunity to promote matching gifts to your donors. Their donations likely remain fresh on donors’ minds, and a little nudge saying that they can double their donations—without shelling out another cent—can go a long way.
These are some best practices for marketing matching gifts within your acknowledgment emails:
Incorporate links to your dedicated matching gift fundraising page where donors can easily locate additional information.
Use graphics or text links to catch your reader’s eye and quickly engage with them on the topic.
Automate your follow-up emails to ensure every donor receives your message in a timely manner and without worrying about any gifts slipping through the cracks.
Provide links to recipients’ company guidelines and forms, or encourage donors to conduct a quick search of your easy-to-use online company search tool.
An individual who has already made a donation to your organization has demonstrated that they’re clearly passionate about your cause. Make sure to highlight matching gifts in the acknowledgment letters and emails that get sent out, emphasizing the increased impact that matching gifts can have on your mission.
Example Content:
“Thank you for your generous donation to Atlanta University. Please click the button below to determine whether your gift is eligible for a corporate match from your employer!”
“Did you know that many corporations offer employee giving programs where they match donations to the Cat Rescue Club? The tax-deductible component of your membership is normally eligible to be matched as well!”
Step #4: Marketing Matching Gifts With Follow-Up Emails
After sending your initial acknowledgment email, consider following up with a dedicated email specifically focused on matching gifts. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a gentle reminder and helps them take the next step to maximize their impact.
Why is this important? Many donors are interested in matching gifts but may not know how to complete the process on their own. A well-crafted, stand-alone email can provide the clarity and encouragement needed to turn interest into action.
These are some best practices for marketing matching gifts with dedicated follow-up emails:
Focus the email exclusively on matching gifts. Keep the message short, clear, and to the point—centered on the opportunity to double or even triple their contribution.
Use personalized content when possible. Reference the donor’s recent gift and, if available, their employer’s matching gift program to ensure the process is tailored and relevant.
Provide a step-by-step guide or link to a tool where donors can search for their employer’s program and complete the request.
Incorporate visual elements. Use eye-catching buttons, graphics, or banners to draw attention to key points, such as “Submit Your Match” or “Double Your Impact.”
For the best results, we recommend triggering your matching gift follow-up emails within the first 24 hours of a donor making a gift. This allows you to capture their attention while they’re still highly engaged with your cause!
Example Content:
“Did you know that your employer, the Home Depot, offers a generous matching gift program? Click here to access your match and make a larger impact for our cause! [link to match page]
“Your donation of $100 likely qualifies for a matching gift from the Walt Disney Company. Submit a matching gift request to your employer by completing the following steps. Then, let us know when you’ve submitted your match by clicking the link below!”
Step #5: Marketing Matching Gifts With Matching Gift Recognition
At this point in the process, you’ve likely already thanked your donors for their initial contributions to your cause. Probably even within the first 24 hours or so! But for your matching gift donors, the appreciation shouldn’t stop there.
Recognizing your matching gift all-stars after you receive their corporate match is a great way to continue promoting matching gifts to your supporters. At the same time, you can increase the likelihood that donors will participate in the matching gift process for the years and donations to come.
These are some best practices for marketing matching gifts with matching gift recognition:
Thank your matching gift donors privately to express your gratitude on behalf of the organization and its beneficiaries.
Consider recognizing completed matching gifts publicly as well—such as within a newsletter or social media post. This can be a great way to thank donors and inspire others to participate.
Acknowledge that matching gift donors went above and beyond to request a corporate match on behalf of your nonprofit.
At this point, it’s also a great idea to reiterate the doubled impact made possible by corporate matching gifts.
Often, your matching gift recognition efforts will be the last touchpoint you have with a supporter regarding a particular donation. You’ll want to leave donors with a positive impression to ensure they’ll continue the relationship they have with your cause!
Example Content:
“Thank you for your generous support of the Cat Rescue Club. We are happy to inform you that we just received a corporate match as a result of your recent donation, and we greatly appreciate the time and effort you took to request the match on behalf of our organization.”
“Did you know that thousands of companies match donations made by employees? Our donor, Jennifer, just secured a 2:1 match on her most recent gift, enabling her generous $500 contribution to bring $1,500 worth of impact on our mission. Find out if your gift may be eligible, too!”
Final Thoughts & Additional Matching Gift Marketing Resources
When marketed well, requesting a matching gift can be seen as the next logical step that a donor takes upon submitting their initial gift. When you incorporate matching gift marketing efforts into your overall donation process, you can help guide donors seamlessly from one task to the other.
Begin implementing the promotional strategies outlined in this post. Then, see where it brings you in terms of matching gift success. You won’t be sorry!
If you’re interested in learning more about matching gifts, read up on our other comprehensive corporate fundraising guides:
Corporate Matching Gift Programs: The Definitive Guide for Growing Your Revenue. Millions of individuals work for companies that match gifts, many of which are likely your donors. Find out more about matching gifts and why the programs continue to be underutilized. Plus, see what you can do to raise more through the funding source!
Improving the Donor Journey with Matching Gifts. Marketing matching gifts in your donation process isn’t the end of the journey for your donors. However, it does provide an additional touchpoint for ongoing engagement. Learn more about improving your donors’ journey with your organization in this guide.
The Ultimate Guide to Marketing Corporate Matching Gifts. Uncover additional opportunities for marketing matching gifts to your audience, including online initiatives, offline efforts, and more. Access the free, downloadable guide to learn more and get started refreshing your promotional strategy.
https://doublethedonation.com/wp-content/uploads/2022/05/DTD_Marketing-Matching-Gifts-In-Your-Donation-Process_Feature-2.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-06 18:58:312025-02-25 16:41:11Marketing Matching Gifts in the Donation Process
It takes a lot to plan and execute a nonprofit event. From getting started with goal-setting and budgeting through organizing and promoting your event experience and finally hosting and engaging with donors, there’s a lot to juggle. Luckily, the right fundraising event software can make organizing an impactful event a breeze.
But even the software buying process can be overwhelming if you don’t know what you’re looking for. That’s where this helpful guide comes in handy!
Here, we’ll cover everything you need to know about event fundraising tools, including:
At Double the Donation, we’ve worked with many different providers in the space, and we gathered some of our top tips for choosing the best fundraising event software for your team. In the end, these practices should help guide your decision-making process as you continue to develop your perfect toolkit of nonprofit technology.
Not to mention, you’ll be all set to get started with optimal fundraising events with the right tools to power your efforts. Let’s begin!
Why Invest in Fundraising Event Software?
Fundraising event software is a critical component of any organization’s fully built-out tech stack. After all, a significant portion of many nonprofits’ overall revenue is collected through engaging fundraising events. And the right tools can make organizing and hosting as easy and effective as ever. That means more of your team’s time can be reallocated to other mission-valuable activities!
Not to mention, more and more fundraising events are involving increasingly technical aspects. Virtual and hybrid events are becoming all the rage. Even in-person gatherings are becoming dependent on behind-the-scenes software and user-facing technology to run smoothly and elevate the event experience.
Thus, if your organization is looking to develop or optimize your event fundraising strategy, investing in the right tools to power your efforts is essential.
Features to Consider For Your Fundraising Event Software
The term “fundraising event software” can encompass a lot of different kinds of tools. And each one offers key benefits to your organization, the events you organize, and the individuals who support your efforts.
Let’s explore a few of these key functions.
(Top tip: As you walk through the following types of features and functionality commonly associated with nonprofit event software, keep in mind that you may have to prioritize offerings in order of importance. Consider flagging elements as “must-haves” and “nice-to-haves.”)
Online Event Pages
In order to pull off an effective event, it’s crucial that your supporters are aware of the opportunity. And one of the best ways to spread the word about upcoming events involves engaging online event pages or microsites.
Here’s what this event software functionality should include:
Pre-built and customizable web page templates;
Landing page and microsite options.
Personalized branding that matches your organization’s existing materials;
Mobile-optimized pages that are easy to use on screens of all shapes and sizes;
Search engine optimization and accessibility tools;
Make sure your team and your attendees are prepared for your event with intuitive ticketing functionality. Consider these key features:
Easy-to-use online ticketing forms;
Free and paid ticket purchases for in-person and virtual events;
Online RSVP management and automated receipting;
Customizable questions, such as meal preferences and t-shirt sizes;
Multiple ticketing tiers and packages.
Payment & Donation Processing
Regardless of whether you’re hosting free or paid events, it’s essential that your team has the tools for processing payments from supporters. This should include:
Collecting donations, in addition to ticketing and other sales;
Promoting matching gifts throughout the donation process.
Peer-to-Peer Fundraising Capability
Peer-to-peer fundraising and nonprofit events often go hand-in-hand. Some of the most impactful social fundraising efforts cumulate in a final event to drive engagement and celebrate success. Think—run/walk/rides and other “a-thon” style events.
Here are a few peer-to-peer fundraising features to consider in your search for nonprofit event technology:
Online event participant registration;
Customizable participant fundraising pages;
Gamification tools, such as fundraising thermometers, badges, and prizes;
Donation and pledge processing and fulfillment.
Auction Management
Charity auctions are many nonprofit organizations’ most profitable fundraising events time and time again. So when it comes to event software buying, it’s a good idea to keep auction tools in mind. These typically include:
Item procurement and tracking capabilities;
Facilitation of live and silent in-person, virtual, and hybrid auction events;
Nonprofit events produce a lot of powerful data. It’s important to have the tools you need to collect, analyze, and leverage that information for the greatest results! That’s where an event software’s data reporting functionality comes in.
Consider these key features:
Event attendee supporter profiles to track ongoing engagement;
Budgeting and revenue tools to determine ROI calculations;
Real-time event data reporting;
Birds-eye view and in-depth options.
Matching Gift Automation
Did you know that nearly 27 million individuals work for companies that match gifts? But approximately 78% of this group has no idea that their employers offer these programs?
That’s why increasing awareness of match opportunities is essential—and your event software can help! Matching gift software, or event fundraising software with a dedicated matching gift component, should:
Provide donors and event attendees with employer-specific matching gift guidelines (eligibility criteria, online forms, etc.);
Automatically follow up with match-eligible or unknown donors post-engagement to remind individuals about matching opportunities and drive more successful matches to completion.
Organizations that enhance matching gift efforts by utilizing top software offerings tend to see elevated events and other fundraising experiences. In many cases, it’s the equivalent of a two-for-one sale on charitable donations!
Sponsorships Management
Corporate sponsorships play a key role in the success of nonprofit fundraising events, providing crucial financial support, in-kind donations, and promotional benefits. To maximize sponsorship revenue and streamline management, nonprofits should leverage event fundraising software with dedicated sponsorship functionality.
These tools should:
Track sponsor outreach and commitments to ensure seamless communication and follow-up.
Manage sponsorship tiers and benefits by organizing different sponsorship levels and the perks associated with each.
Facilitate sponsorship agreements by storing contracts, tracking deliverables, and automating reminders.
Provide branded recognition opportunities across event pages, ticketing platforms, and digital marketing materials.
Generate sponsorship impact reports to demonstrate ROI and strengthen long-term partnerships.
Corporate Volunteer Functionality
More than likely, your organization’s events are going to rely on dedicated volunteers to run smoothly and maintain efficient and cost-effective operations. And many of these individuals can even qualify for volunteer incentives (such as volunteer grants and paid volunteer time off) through their employers! For that reason, equipping your team with the right corporate volunteer software is a must.
These kinds of tools should:
Collect employment information as supporters register for volunteer events;
Screen against a volunteer incentives database to uncover the opportunities;
Provide volunteers with company-specific instructions and submission form links;
Automatically follow up with actionable, targeted reminders.
Integrations
Expand your event software’s reach with seamless integrations—especially with the tools your organization already uses on a day-to-day basis.
Software integrations essentially form unified systems between varying platforms, allowing different tools to speak to one another. Therefore, integrating your event fundraising software with your organization’s existing fundraising solutions empowers your technology to do more with less manual tasks and configurations.
As you consider fundraising event software integrations, this might include:
Online donation tools;
Peer-to-peer fundraising platforms;
Data management systems;
Corporate giving software;
Volunteer management software;
Marketing and outreach solutions.
Selecting the right event software is a crucial step in maximizing the success of your fundraising efforts. Whether you’re focused on streamlining ticketing, optimizing donation processing, engaging supporters through peer-to-peer fundraising, or enhancing corporate giving opportunities, the right tools can make a significant impact.
By leveraging key features like matching gift automation, corporate volunteer functionality, data reporting, and more, your organization can unlock new revenue streams, strengthen donor and volunteer relationships, and ultimately drive greater event success. Not to mention, seamless integrations ensure your event software works in harmony with your existing fundraising and donor management tools.
How to Make Your Fundraising Event Software Choice
As you work to narrow down your event technology options, here are a few best practices to keep in mind:
Set a software budget to guide your buying decisions. One of the best ways to narrow down your available options is to go into the buying process with a set budget in mind. This way, you can devote your time to the software your organization can afford. As you look for cost-effective solutions, be sure to consider base price, startup costs, ongoing fees, expansions or add-ons, scalability, and more.
Consider bundling event tools with a comprehensive fundraising platform. While some event tools are made available in an à la carte or piecemeal format, others are offered as a bundle in an overall fundraising software package. In the latter scenario, your event-specific technology may be integrated directly with an online donation tool, CRM, and more for an all-in-one solution. Many organizations prefer this type of software collection for ease of use and seamless communication between platforms.
Seek software with matching gift functionality. Beyond typical event software features, one element that can drastically improve your team’s fundraising efforts—event-based and otherwise—is matching gift functionality. Corporate matching gifts enable many donors and event attendees to double their impact on your cause. Luckily, tools like Double the Donation integrate with top event platforms to enable seamless match identification and automated follow-ups.
Request a demo to see prospective tools in action. Before you make your final decisions, it’s a good idea to request some demos. Many companies can provide access to a pre-recorded video, though a live demo offers a more personalized encounter. As you experience the software in action, consider how the tools will look from a user’s perspective. And don’t be afraid to ask questions, either!
With the right event software in place, your nonprofit can create more engaging experiences, increase donor and volunteer participation, and amplify its fundraising impact for years to come. It’s not something you want to miss out on.
Final Thoughts
In the recent past, events of all kinds have become increasingly technology-based—from innovative in-person elements to virtual and hybrid experiences. And it’s important that your nonprofit has the tools to keep up with the times!
As you look to revolutionize your organization’s event offerings with powerful software, we recommend exploring Double the Donation’s integration partners. Many of these top-of-the-line fundraising software providers offer impactful tools that can bring your event endeavors to the next level. Then, don’t forget to factor matching gifts into your strategy, as well!
Want to learn more? Check out these other educational resources to elevate your organization’s event, workplace giving, and overall fundraising strategies:
Top Peer-to-Peer Fundraising Software (What to Look For). Nonprofit events and peer-to-peer fundraising go hand in hand. Explore our complete buyer’s guide to determine what your team should look for in a social fundraising solution.
The Expert’s Guide to Buying Fundraising Software. Fundraising software comes in all shapes and sizes. Find out what other solutions are available for nonprofits like yours and how to ensure you find the right provider for your needs.
Securing grants is often a vital part of keeping a nonprofit organization up and running, let alone thriving. Whether you’re funding new programs, expanding services, or covering operational costs, grants can provide the financial support your nonprofit needs to make a more significant impact. However, learning how to find grants for nonprofits—and doing it efficiently—can feel overwhelming, especially with limited time and resources.
The good news? You don’t have to tackle the process alone or struggle to figure it out. In this guide, we’ll walk you through practical and effective strategies to find grants for your nonprofit as quickly and easily as possible. Specifically, we’ll cover:
From leveraging the best tools to simplifying your search process, these tips will help you focus on what matters most: creating change and achieving your mission. Let’s begin!
Understanding Nonprofit Grants: The Basics
Nonprofit grants are essential funding sources that empower organizations to achieve their missions, grow their impact, and sustain operations. For those new to the nonprofit world—or even seasoned professionals looking to refine their strategies—understanding the basics of nonprofit grants is crucial.
Let’s break it down now.
What are grants for nonprofits?
Nonprofit grants are financial resources provided by entities such as government agencies, private foundations, corporations, and individual donors. This revenue is generally used to support specific initiatives or general operations of charitable organizations. Unlike loans, grants do not require repayment, making them an essential funding source for nonprofits striving to make a positive impact.
Though the process can vary, funds are typically awarded based on the alignment between a nonprofit’s mission and the grant provider’s priorities. Additionally, organizations often are required to demonstrate their need and capacity to execute programs effectively. Grants can support a wide range of needs, from operational expenses to program development and capacity building.
What types of nonprofit grants are available?
Nonprofit grants can come in all shapes and sizes—and from numerous sources, too. The better you understand the types of grants available to organizations like yours, the more effectively you’ll be able to target the opportunities.
Check out the following kinds of nonprofit grants to learn more:
Government Grants
Federal Grants: Provided by national government agencies to support projects that benefit the public. These can include health programs, education initiatives, and disaster relief efforts.
State and Local Grants: Offered by state or local government offices for region-specific needs. These grants are often targeted at local community development or services.
Foundation Grants
Private Foundations: Dedicated nonprofits provide funds for projects in their area of interest, which can range from education to environmental conservation and beyond.
Community Foundations: Funded by donations from individuals, families, or corporations, these foundations typically focus on local or regional causes.
Corporate Grants
Corporations may allocate a portion of their profits to support charitable initiatives, often as part of their Corporate Social Responsibility (or CSR) programs. These grants can be for general support or specific programs that align with the company’s mission.
Individual Donor Grants
Philanthropists or wealthy individuals who wish to support specific causes may also offer grants to nonprofits. These grants often come with fewer restrictions than other sources, allowing nonprofits to use the funds more flexibly.
As you can see, nonprofit grants come from a wide range of sources, each with unique benefits and purposes. By understanding the distinctions between various grant opportunities, your organization can strategically pursue revenue that aligns with its mission and needs.
Whether you’re seeking large-scale funding for public initiatives or localized support for community projects, being informed about the various types of grants will empower you to make the most of available resources and drive your nonprofit’s success.
How do nonprofit grants benefit organizations?
Nonprofits often rely on generous funding to power their missions—from individual donors, corporate philanthropy programs, and grant opportunities alike.
Specifically, grants allow nonprofits to scale their operations, expand their reach, and execute important programs with hefty sums of money that otherwise might not be feasible. These funds can also help nonprofits maintain financial stability without relying too fully on any single revenue source.
Not to mention, grant-seeking can provide nonprofits with the credibility and recognition that come with being selected for funding, often increasing their visibility and attracting more donors and volunteers.
Preparing for a Successful Grant Search
Understanding how to prepare for a successful grant search is vital for nonprofits. After all, it lays the groundwork for an efficient and effective funding strategy.
Not to mention, proper preparation ensures that organizations approach grant opportunities with clarity, confidence, and the resources needed to stand out in a competitive landscape.
Clarify your nonprofit’s needs.
Before diving into the grant-seeking process, take the time to identify and define your nonprofit’s funding needs. Are you looking for support for a specific program, covering operational expenses, expanding your reach, or launching a new initiative?
The clearer you are about what you need, the easier it will be to find grants that align with your objectives. Start by setting measurable goals and determining the financial resources required to achieve them. This clarity not only helps you focus your efforts on the most relevant grant opportunities but also strengthens your ability to communicate your needs effectively in applications.
Gather key documentation.
One of the most essential yet sometimes time-consuming aspects of applying for grants is collecting the necessary documentation. By organizing these materials in advance, you can save time and avoid last-minute stress.
Essential documents include…
Your nonprofit’s proof of 501(c)(3) status
Recent financial statements
Tax records
Strategic plans
Reports demonstrating your impact
Having these documents readily available ensures that your applications are complete and professional, which increases your credibility with grantmakers.
Top tip: Consider creating a shared digital folder where your team can easily access and update this information as needed.
Create a compelling case for support.
A compelling case for support is the heart of any successful grant application. This is your opportunity to tell your nonprofit’s story, highlight the problem you’re addressing, and explain why your work matters.
For the best results, your case for support should include a clear description of the initiative you’re seeking funding for, the outcomes you aim to achieve, and the broader impact of your efforts.
Use data and testimonials to back up your claims and make your appeal more persuasive. And don’t forget to tailor your narrative to align with the priorities and mission of the grantmaker, demonstrating why your nonprofit is the ideal partner to advance their goals.
Quick and Easy Ways to Locate Grant Opportunities
For many organizations, time and resources are often limited. Luckily, efficient grant-seeking strategies can allow nonprofits to streamline their search efforts, focusing on the most promising opportunities.
Here’s what we recommend to get started!
Grant databases and tools
With so many grants being offered to nonprofits, it can be tricky (if not impossible) to keep track of them all on your own. Luckily, that’s where a grant database tool comes in!
Grant databases and other resources provide nonprofits with centralized platforms to identify funding opportunities that align with their mission and goals. These tools often allow users to filter grants by type, location, funder priorities, and deadlines, saving valuable time in the search process. Many databases also include helpful insights, such as past funding amounts, application guidelines, and contact information for funders.
Let’s take a look at some of the leading grant database tools for nonprofits:
Candid’s Foundation Directory Online is a comprehensive database that provides nonprofit organizations with access to detailed information about thousands of grantmakers. By providing detailed profiles, including funding history, eligibility criteria, and application guidelines, Candid helps nonprofits uncover opportunities tailored to their needs, making the grant-seeking process more targeted and effective.
Grants.gov is a centralized platform for finding and applying for federal grants. It serves as a one-stop resource for nonprofits seeking government funding opportunities, offering access to over 1,000 federal grant programs across various sectors, including education, health, and community development.
GrantWatch is a user-friendly online resource that aggregates a wide variety of grant opportunities from across the United States. The platform covers grants for nonprofits, businesses, and individuals, offering detailed listings that include eligibility criteria, funding amounts, deadlines, and contact information.
GrantStation is an online resource that provides nonprofits with access to a large database of grant opportunities from private foundations, corporate giving programs, and government agencies. The platform also offers research and training resources to help nonprofits improve their grant writing and increase their chances of success.
GrantScape is a subscription-based service that provides access to an extensive database of grant opportunities. Designed for both nonprofits and businesses, GrantScape helps users find available funding by offering detailed grant descriptions, eligibility criteria, and deadlines. GrantScape’s advanced features, including grant alerts and reporting tools, allow nonprofits to track the progress of their applications and stay informed about new opportunities as they arise.
Instrumentl is an innovative grant search platform that leverages data-driven insights to help nonprofits find and apply for grants more effectively. The platform provides detailed information on grantmakers, including past funding history, application deadlines, and funding amounts, enabling nonprofits to prioritize the most promising opportunities.
Double the Donation is a unique platform that focuses on helping nonprofits maximize their funding through workplace giving and other funding opportunities (including matching gifts, volunteer grants, volunteer time off, and more). Through its extensive database of companies with corporate giving programs, nonprofits can uncover and target potential support with ease.
By streamlining access to grant opportunities and offering tools to manage the application process, these platforms empower nonprofits to pursue funding more strategically and efficiently.
Donor employment information
Companies want to support the nonprofits their employees care about. Lucky for you, that means your donor employment information has the potential to uncover hidden funding through workplace giving programs and other grant opportunities. Many businesses even offer grants tied to employee engagement, such as volunteer grants, matching gifts, or other employee-nominated funding initiatives.
By identifying where donors or volunteers work (hint: we recommend collecting employer data as individuals give, register for an event, or sign up for a volunteer opportunity), nonprofits can connect with corporate giving programs that align with their supporters’ activities. This targeted approach not only strengthens relationships with individual supporters but also opens doors to new grant opportunities that might otherwise go unnoticed.
Networking & local resources
Finally, networking and leveraging local resources (such as events, conferences, and associations) can offer invaluable opportunities for uncovering grants and building relationships with funders.
For example, community foundations, other nonprofits, and local government offices can often provide information about grants specific to the region or sector. Attending networking events, workshops, or webinars allows nonprofits to connect with grantmakers, gain insights into funding priorities, and learn about upcoming opportunities. Meanwhile, building personal connections with funders can make a significant difference in the competitive grant application process, as it helps establish trust and demonstrates a genuine commitment to collaboration.
Top Tips for Simplifying the Grant Search Process
Simplifying the grant search process empowers nonprofits to better navigate the often complex world of grant applications with greater efficiency.
By implementing the following strategies to streamline their search, nonprofits can maximize their resources, prioritize high-potential opportunities, and improve the quality of their applications. Here’s what we recommend:
1. Focus on alignment.
When seeking grants, one of the most critical practices involves focusing on alignment between your nonprofit’s mission and the funder’s priorities. After all, grants are generally awarded based on how well your organization’s work aligns with the objectives and values of the funding body. To increase your chances of success, take the time to thoroughly research the grants you’re applying for and ensure they match your nonprofit’s specific goals, geographic focus, and target population.
Meanwhile, tailoring your application to reflect how your mission and project align with the funder’s goals demonstrates a strong fit and shows that your nonprofit will be a responsible steward of their funds.
2. Create a detailed grant calendar.
A well-organized grant calendar is essential for staying on top of application deadlines and managing the grant-seeking process efficiently. Nonprofits often face a high volume of grant applications, and keeping track of each opportunity’s deadline, requirements, and submission guidelines can be overwhelming without a plan.
Thus, a detailed grant calendar should include all relevant deadlines, follow-up dates, and key milestones, such as when letters of intent, full proposals, and supporting documents are due.
By planning ahead and organizing grant timelines, nonprofits can avoid last-minute scrambling and ensure that each application receives the necessary attention and quality.
3. Delegate tasks.
Grant writing and submission can be a time-consuming process, and having a team approach can help streamline the work. Delegating tasks to the appropriate team members will improve efficiency and ensure all aspects of the application are thoroughly addressed.
For example, one team member might be responsible for gathering financial documents, while another may focus on drafting the narrative sections of the proposal. By distributing tasks based on strengths and expertise, nonprofits can ensure that the application process is well-managed and that nothing is overlooked. Clear communication among team members is crucial to ensure a cohesive and polished final proposal.
4. Don’t overlook smaller grants.
Large, high-profile grants are often the focus of many nonprofits. However, smaller grants can be equally valuable—and often more accessible.
Many local foundations, corporations, and government agencies offer grants with lower funding thresholds, making them more attainable for smaller organizations or specific projects. Additionally, smaller grants can serve as stepping stones to larger funding opportunities and can help build a track record of success that strengthens your nonprofit’s credibility.
The bottom line is this: Never underestimate the value of smaller grants. They can be a crucial part of diversifying your funding sources and meeting immediate program needs!
5. Use rejections as learning opportunities.
Rejection is a natural part of the grant-seeking process. However, it’s important to approach it with a growth mindset in order to drive the best results overall. When your nonprofit’s application is not selected, use the experience as an opportunity to learn and improve.
Many funders even provide feedback on why a proposal was not successful. This can offer valuable insights into areas that may need strengthening. For example, the clarity of the application, the project’s alignment with the funder’s priorities, or the budget justification.
By analyzing rejection and applying those lessons to future applications, your nonprofit can increase its chances of success in subsequent funding rounds or within the realm of other opportunities.
6. Consider outsourcing expert help.
Grant writing can be a complex and specialized skill. Sometimes, it makes sense to outsource certain aspects of the process to experts. Hiring a grant writer or consultant can be a smart investment.
After all, an experienced professional can help your nonprofit craft a compelling, well-written proposal that is more likely to stand out from the competition. Additionally, outsourcing expert help can free up internal staff to focus on other areas of the nonprofit’s work.
If your organization is struggling with writing quality proposals or simply lacks the time to dedicate to grant applications, bringing in outside expertise could significantly improve your outcomes.
14 Leading Companies With Online Grant Applications
Companies supply some of the best grant opportunities for nonprofits. To provide you with a headstart in your search, we’ve selected a few examples of businesses with generous grant potential.
Check out the following list, and start applying today!
SC Johnson
SC Johnson, a global leader in household cleaning products, offers grant opportunities that align with their commitment to sustainability, community impact, and innovation. Through their charitable giving programs, SC Johnson supports nonprofit organizations that focus on environmental protection, improving quality of life, and advancing science and education. They often collaborate with local community-based organizations, as well as larger environmental groups, to promote initiatives that create positive environmental change.
Nonprofits interested in applying for SC Johnson grants should focus on projects that align with these core values and demonstrate measurable impact in the communities they serve.
Nationwide Mutual Insurance Company is deeply committed to making a difference in communities across the country. Through the Nationwide Foundation, they offer grants in areas such as education, financial literacy, and community development. Nationwide prioritizes programs that aim to create financial stability, reduce inequality, and foster economic empowerment.
Nonprofits interested in funding can focus on educational programs, youth empowerment initiatives, and efforts to improve the financial well-being of individuals and families. The Nationwide Foundation also funds programs that support disaster relief efforts and initiatives that enhance community safety and security.
Target is well-known for its commitment to supporting community-driven projects that focus on education, homelessness prevention, and diversity and inclusion. The Target Foundation offers grants to nonprofits that work to provide access to education, reduce inequality, and support underserved communities. They prioritize initiatives that impact youth and families, particularly those in communities where Target operates.
Nonprofits focused on expanding educational opportunities, increasing access to social services, or promoting diversity and inclusion can explore Target’s grant opportunities for funding support.
Bank of America supports nonprofits through its philanthropic arm, the Bank of America Charitable Foundation. The foundation focuses on improving economic mobility, addressing critical community needs, and advancing environmental sustainability. They provide grants in areas such as workforce development, affordable housing, and community revitalization.
Nonprofits can benefit from Bank of America’s commitment to creating inclusive economies by applying for grants that support initiatives aimed at improving access to financial resources, education, and job opportunities for underserved communities.
Cisco is a global leader in technology and innovation, and its corporate philanthropy efforts reflect its mission to drive social change. Cisco’s grant opportunities are focused on education, technology access, and social inclusion. The Cisco Foundation offers grants to nonprofits that empower individuals through technology, promote digital skills training, and bridge the technology gap for underserved populations. They also support initiatives that drive economic development, improve healthcare access, and foster social innovation.
Nonprofits working on projects that harness technology for positive community impact are well-aligned with Cisco’s philanthropic goals.
Walmart’s philanthropy is centered on supporting the communities in which its stores operate. The Walmart Foundation offers grants to nonprofits working in areas such as hunger relief, sustainable agriculture, and workforce development. Walmart prioritizes initiatives that improve food security, advance sustainability, and provide employment opportunities for individuals facing barriers to the workforce.
Nonprofits can apply for grants focused on reducing food insecurity, enhancing economic opportunity, and driving environmental impact in local communities.
Wells Fargo is dedicated to supporting nonprofits that drive economic advancement and create positive social change. The Wells Fargo Foundation offers grants in areas such as education, community development, affordable housing, and small business support. Wells Fargo focuses on initiatives that promote diversity and inclusion, financial literacy, and workforce development.
Nonprofits seeking grants should focus on projects that help strengthen local economies, empower individuals, and ensure that underserved communities have access to financial opportunities and support services.
Truist, formed through the merger of financial institutions SunTrust and BB&T, is committed to fostering economic mobility and community well-being. Truist’s philanthropic focus is on education, health and human services, community development, and financial literacy. The Truist Foundation provides grants to nonprofits that work to improve economic inclusion, enhance educational opportunities, and promote financial empowerment.
Nonprofits addressing social equity and economic disparities, particularly those that empower underserved populations, align with Truist’s funding priorities.
Liberty Mutual’s charitable giving focuses on building safer, more resilient communities and providing support to those in need. Through the Liberty Mutual Foundation, they offer grants to nonprofits working in areas such as safety, education, and disaster relief. Liberty Mutual prioritizes initiatives focusing on reducing injuries and accidents in communities and improving access to education and social services.
Nonprofits that emphasize safety awareness, disaster preparedness, and community resilience are well-positioned to benefit from Liberty Mutual’s funding.
Google is one of the leading technology companies with a strong commitment to supporting social impact initiatives worldwide. Through Google.org, the company offers grants to nonprofits that focus on education, economic opportunity, technology access, and social innovation. Google places a strong emphasis on projects that use technology to drive positive change. And there’s a particular focus on those that address global challenges such as poverty, inequality, and climate change. Plus, the company offers up to $10,000 in advertising space for organizations through its Google Ad Grants program!
Nonprofits that integrate technology into their work or that aim to create a more sustainable and equitable world can benefit from Google’s philanthropic efforts.
Kroger, one of the largest supermarket chains in the U.S., is dedicated to supporting communities and promoting sustainability. The Kroger Foundation offers grants to nonprofits focusing on food security, health and wellness, and environmental sustainability. Their initiatives include providing access to healthy food, supporting hunger relief programs, and promoting sustainable agriculture practices.
Nonprofits that work to reduce food insecurity, promote healthy living, or engage in environmental conservation are prime candidates for funding.
State Farm Insurance is committed to improving communities and creating safer environments. Through the State Farm Foundation, they offer grants to nonprofits that focus on community development, safety, and education. State Farm emphasizes projects that promote safe driving, disaster preparedness, financial literacy, and youth education.
Nonprofits focusing on safety initiatives, educational programs, or natural disaster recovery can access funding through State Farm’s grant programs.
Whole Foods Market supports nonprofits dedicated to creating a positive environmental impact and promoting sustainable food systems. The Whole Foods Market Foundation offers grants to organizations focused on environmental sustainability, food access, and promoting healthy living. Whole Foods prioritizes projects that advocate for organic farming, reduce food waste, and improve the overall health of communities.
Nonprofits working in areas such as nutrition, community gardens, and sustainable agriculture can explore Whole Foods’ grant opportunities.
Costco is known for its commitment to supporting local communities and promoting social responsibility. Through the Wholesale Community Giving Program, Costco offers nonprofit grants focused on hunger, education, health, and disaster relief. The company supports its local communities where it operates and prioritizes basic needs such as food, healthcare, and education.
Nonprofits with projects aligned with these goals can apply for funding through Costco’s grant programs.
Finding grants for your nonprofit doesn’t have to be a time-consuming or daunting task. By focusing on your nonprofit’s unique needs, utilizing available resources, and staying organized, you can streamline the process and maximize your chances of securing the funding you need.
Remember, persistence is key—every application and connection brings you closer to success. Start implementing these strategies today, and you’ll soon find yourself navigating the grant landscape with confidence and ease. Good luck!
Interested in learning more about smart fundraising, grant-seeking, corporate giving, and more? We recommend checking out these additional resources:
Corporate Philanthropy: Benefits, Tips, Examples, and More. Understanding corporate philanthropy is essential for building strong partnerships. This resource covers the advantages of corporate giving, strategies to engage companies effectively, and real-world examples of successful collaborations.
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_How-to-Find-Grants-for-Nonprofits-Quickly-Easily_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-03 17:20:512025-01-06 20:05:37How to Find Grants for Nonprofits [Quickly & Easily!]
In-kind gifts are the lifeblood of many nonprofit organizations, providing essential goods and services without the requirement of tapping into financial resources. Whether it’s donated office equipment, pro bono professional services, or bid-worthy auction items, in-kind donations for nonprofits can make a significant difference in an organization’s ability to achieve its mission.
However, successfully managing in-kind gifts requires a clear understanding of what these donations entail—including their benefits, challenges, and best practices for soliciting and managing them effectively. In this comprehensive guide, we’ll explore everything you need to know about in-kind donations.
By the end, you’ll have the tools and insights needed to optimize your organization’s in-kind donation strategy, ensuring every contribution drives real, maximal impact.
The Basics of In-Kind Donations for Nonprofits
In-kind donations are a vital resource for many nonprofits, helping to bridge gaps in funding and providing the necessary goods and services to achieve their missions. But what exactly are in-kind donations, and how can nonprofits effectively incorporate them into their operations?
Understanding the basics of in-kind donations is the first step toward leveraging them well. With a clear grasp of what they are and their potential impact, nonprofits can better assess how these contributions fit into their overall strategy.
In short, in-kind donations generally refer to any non-monetary contributions made to a nonprofit organization.
Instead of providing cash, donors give goods, services, or other tangible and intangible resources that support the nonprofit’s work—and reduce their expenses. Like any gifts, these donations can come from individuals, businesses, or other organizations.
Types of In-Kind Gifts
In-kind donations are not a one-size-fits-all type of contribution. In fact, there are endless ways for supporters to get involved with in-kind giving—but most will land within one of the following categories:
Tangible goods or products — Tangible goods are physical items donated to a nonprofit organization. These are materials that can be directly used by the organization or distributed to beneficiaries, often reducing operational costs and providing immediate support for programs and services.
Examples include: Technology, office supplies, food and beverages, clothing items
Services or expertise — Donated services or expertise involve professionals offering their skills to support a nonprofit’s operations or mission without charging a fee. These contributions are particularly valuable as they often cover essential tasks that would otherwise require significant funding.
Examples include: Legal representation, IT support, graphic design, or financial services
Intangible items — Intangible items are non-physical contributions that benefit a nonprofit in unique ways. These often include access, rights, or opportunities rather than material goods.
Examples include: Use of event space or facilities, advertising time, or intellectual property
Gifts of securities — Gifts of securities involve donations of financial instruments or investments. Rather than liquid cash, donors transfer ownership of these assets directly to the nonprofit.
Examples include: Stocks, bonds, and mutual funds
All in all, understanding the various types of in-kind donations you may see enables nonprofits like yours to better align donor contributions with their needs and operational goals.
Leading Benefits of In-Kind Donations
In-kind donations are an invaluable asset for nonprofits, offering more than just financial relief. These contributions provide essential goods, services, and expertise that can significantly reduce operational costs, improve program delivery, and foster long-term relationships with donors. But the benefits of in-kind donations extend far beyond the nonprofit organization itself—donors also gain recognition, goodwill, and tax advantages from their contributions.
Let’s take a closer look at the widespread advantages of this type of giving.
Benefits of In-Kind Donations for Nonprofits
Cost Savings and Resource Efficiency
In-kind donations provide significant cost savings by reducing the need for nonprofits to purchase goods or pay for services on their own. By accepting donations of items like office supplies, food, or technology, organizations can stretch their budgets further, allocating more funds toward core programs. Meanwhile, donated professional services, such as legal advice or marketing support, allow nonprofits to access high-quality expertise without incurring the fees. These savings enable nonprofits to focus on their mission while maintaining financial stability.
Enhanced Program Delivery
In-kind donations directly contribute to the success of nonprofit programs by providing the necessary goods and services that support operational needs. Whether it’s food for a community pantry, clothing for a shelter, or IT services to streamline operations, these contributions enhance the nonprofit’s ability to serve its community. By receiving in-kind support, nonprofits can offer more comprehensive services without the constraints of limited financial resources.
Stronger Donor Relationships
In-kind donations help build lasting connections between nonprofits and their donors. When businesses and individuals contribute goods or services, it fosters a sense of shared purpose and deepens their investment in the nonprofit’s mission. Recognizing and celebrating in-kind donors can enhance donor loyalty and encourage ongoing support, too. These relationships are often built on mutual respect and collaboration, helping to create a network of advocates who feel personally connected to the nonprofit’s work.
Access to Expertise and Resources
In-kind donations can also provide access to valuable professional expertise and services that nonprofits might not otherwise be able to afford. Pro bono services such as legal counsel, accounting, or web development can make a significant impact on a nonprofit’s capacity to grow, improve operations, and achieve its goals. By leveraging the skills of professionals who donate their time, nonprofits gain access to high-level resources that help improve their organizational capacity and long-term sustainability.
Benefits of In-Kind Donations for Donors
Tax Advantages
One of the key benefits for those contributing in-kind donations is the potential for tax deductions. Donors (whether companies or individuals) who give goods, services, or securities can claim a tax deduction for the fair market value of their contribution, providing them with financial benefits while also supporting the nonprofit’s work. This creates a win-win scenario, where the nonprofit gains vital resources, and the donor reaps the rewards of their generosity.
Corporate Social Responsibility (CSR)
In-kind donations, particularly from businesses, play a significant role in promoting positive public relations and bolstering a company’s image. Companies that contribute goods, services, or resources demonstrate a commitment to corporate social responsibility (or CSR), which can help attract new customers, build brand loyalty, and enhance reputation. Consumers are often more inclined to support businesses that actively engage in philanthropy, making in-kind giving a strategic way for companies to strengthen their brand.
Stronger Community Connections
For both businesses and individuals, in-kind donations can foster deeper connections with local communities. Donating goods and services allows donors to directly contribute to causes they care about, creating a personal connection with the nonprofit and its beneficiaries. This sense of involvement and community engagement can be incredibly rewarding as donors witness the impact of their contributions in real-time. Additionally, donors often receive recognition for their support, strengthening their ties to the nonprofit and its mission.
In order to grow your knowledge of all things in-kind giving, we’ve compiled a list of the most-asked questions (and answers) on the topic. Read through to get a better understanding of the opportunities at hand!
What counts as an in-kind donation?
An in-kind donation refers to a non-monetary contribution made to a nonprofit organization where the donor provides goods, services, or expertise instead of cash. Examples include tangible items such as office supplies, food, and clothing, as well as professional services like legal advice, graphic design, or IT support. These donations also encompass things like donated event spaces, volunteer time, or even intellectual property rights.
Essentially, anything that can support a nonprofit’s work without the exchange of money qualifies as an in-kind donation.
What are the pros and cons of in-kind donations?
In-kind donations offer many advantages for nonprofits, including significant cost savings and enhanced program delivery. They help reduce operational costs, allowing more funds to be directed toward mission-driven programs. Additionally, in-kind donations can build strong relationships with donors and the community, fostering goodwill and long-term support.
However, there are also challenges to consider. Managing in-kind donations may require logistical planning, such as storage, inventory, and handling. Furthermore, not all in-kind donations may be usable, and nonprofits should ensure that donations align with their needs.
Should my organization have an in-kind gift acceptance policy?
Yes, your organization should have an in-kind gift acceptance policy. A clear and well-defined policy helps set expectations for what types of in-kind donations your nonprofit will accept, ensuring that donations align with your mission and operational needs. This policy can also address important considerations such as the process for evaluating donations, storage limitations, and tax documentation requirements.
An established policy provides structure and consistency, ensuring that in-kind gifts are managed effectively and that donors understand the guidelines for giving.
What is an in-kind donation wishlist?
An in-kind donation wishlist is a list created by a nonprofit organization that outlines specific items or services the organization needs. It’s an essential tool for guiding potential donors on what types of in-kind contributions would be most beneficial.
A wishlist can include tangible goods such as food or clothing, as well as intangible items like services or volunteer expertise. By providing a clear wishlist, nonprofits can make it easier for donors to contribute in ways that directly support the organization’s goals and programs.
How are in-kind donations valued?
Valuing in-kind donations is an essential step for nonprofits, and it can be a bit trickier than with cash-based donations.
The value of tangible items is typically based on their fair market value, which is what the item would sell for in an open market. For services, the valuation is based on the standard cost of those services in the local market or the hourly rate of professionals offering them.
To ensure effective management, nonprofits should document these values accurately for both their own records and the donors’ tax purposes. In some cases, third-party valuations may be needed for more complex items, such as antiques or collectibles.
How should our team procure in-kind donations?
When soliciting in-kind donations, it’s important to be clear, specific, and respectful in your approach. Start by identifying your organization’s current needs and create a targeted in-kind donation wishlist. Then, reach out to potential donors—whether businesses or other major donors—by highlighting how their contribution can directly support your mission. You can also target companies that offer open applications for their in-kind donation programs and apply for goods or services that way!
Regardless, be transparent about the impact of their donation and make it easy for them to contribute. Tailor your message to each prospective donor, focusing on how their specific goods or services can make a difference.
How can we maximize in-kind donations for events?
To maximize in-kind donations for events, start by creating a detailed event plan and identifying specific needs, such as catering, venue space, or volunteers. Then, reach out to local businesses and community members (or begin seeking open applications) and identify those who may be willing to donate goods or services in exchange for visibility and recognition at the event.
For example, a local restaurant could donate food, while a printing company might be willing to supply event materials. Regardless, be sure to offer donors visibility, such as their logo on event signage or social media shout-outs. Additionally, consider leveraging partnerships with companies that have a history of supporting nonprofits and events, increasing the chances of securing valuable donations.
How should we thank and steward in-kind donation givers?
Thanking and stewarding in-kind donation givers is essential for maintaining strong, long-term relationships. Be sure to promptly acknowledge the donation with a personalized thank-you letter or note expressing genuine appreciation for their contribution.
Then, depending on the size and significance of the donation, consider offering public recognition on social media, at events, or in newsletters. (This is a great opportunity for companies looking to get a marketing boost from their support!) For larger or ongoing in-kind donations, invite donors to tour your facilities or see firsthand how their contributions are being used.
Acknowledging their impact helps build trust and loyalty, ensuring that donors feel valued and encouraged to continue supporting your organization in the future.
Top Ways to Locate In-Kind Donation Opportunities
Locating in-kind donation opportunities is a vital part of a nonprofit’s resource acquisition strategy. Doing so effectively allows nonprofits to stretch their limited resources further, improving program delivery and strengthening relationships with donors.
If you’re not sure where to get started in your search for in-kind gifts, we recommend implementing the following strategies:
1) Identify giving opportunities using employment information.
Nonprofits can identify in-kind donation opportunities through employment information by tapping into the corporate giving programs or employee-driven initiatives at various companies. After all, many donors likely work for companies with existing giving programs. Tons of corporations encourage their employees to engage in volunteerism and charitable giving by offering matching gifts, volunteer grants, or even organizing employee-driven donation programs, meaning they’re already charitable-minded.
To leverage this potential, nonprofits can:
Research which of your donors’ employers have robust corporate social responsibility (CSR) programs or employee engagement initiatives. These organizations may provide in-kind donations through volunteerism or direct contributions of goods and services.
Tap into employees’ skills and expertise through pro bono services (such as marketing, legal advice, or IT support). Corporations often have teams of skilled professionals who may be willing to donate their time or services to nonprofit causes. Many even offer paid volunteer time off for their employees to participate!
Partner with organizations offering employee volunteer days, where employees can donate time, products, or services as part of company-wide volunteer initiatives.
These opportunities can be accessed by collecting employment information from donors and volunteers, networking with supporters, participating in company-hosted community events, or simply reaching out to the company’s CSR or community engagement teams. And Double the Donation’s platform can help uncover the top employers in your network, too!
2) Look into major companies known for giving generously.
Major companies, particularly large corporations or those with a strong presence in the local community, are often known for their commitment to giving back through in-kind donations and more. Many of these organizations run established programs that contribute to nonprofit causes, whether through corporate sponsorships, donations of goods, or volunteer time.
Engage with corporate foundations or charitable arms of these companies. Many large companies create foundations to handle their philanthropic efforts and provide in-kind donations to nonprofits as part of their social impact strategy.
Building relationships with these companies and keeping an eye on corporate giving calendars or grant cycles can help your nonprofit access valuable in-kind donations.
3) Reach out to local businesses in your area.
Local businesses can be an excellent source of in-kind donations. After all, they’re often willing to support community organizations, seeing giving back as an important part of their business model. From restaurants to service providers, local businesses can donate goods, services, and expertise that are directly beneficial to nonprofits.
To locate in-kind donation opportunities with local businesses, nonprofits can:
Approach small businesses, restaurants, or service providers that align with their mission or that could benefit from the visibility and goodwill of contributing to your cause.
Attend local networking events or business association meetings to make connections with business owners who are open to supporting local causes. These relationships can lead to ongoing support in the form of in-kind donations.
Offer local businesses opportunities for recognition in exchange for their donations. Publicly thanking them on social media, featuring their logos at events, or offering them tax-deductible acknowledgment can make in-kind giving more attractive to these businesses.
By reaching out to local businesses, nonprofits can develop mutually beneficial partnerships that support their goals while strengthening community ties.
Wrapping Up & Additional Resources
In-kind donations offer nonprofits an incredible opportunity to expand their reach, reduce costs, and foster deeper community connections. Whether you’re receiving goods, services, or volunteer hours, these contributions can be transformative when managed strategically.
By understanding the nuances of in-kind donations, you can unlock their full potential for your organization. Remember, the key to success lies in aligning in-kind contributions with your nonprofit’s mission and needs.
Take the next step today. Start crafting your wishlist, engage with potential donors, and establish systems that make managing in-kind donations seamless. Every contribution, no matter the size, brings your mission closer than ever.
Interested in learning more about successful in-kind and other fundraising? Check out these additional resources:
In-kind donations play a vital role in helping nonprofits fulfill their missions. After all, they provide goods and services without the need for financial expenditure. From donated supplies to volunteer-provided expertise, these contributions significantly expand an organization’s resources and potential. However, to maximize the value of each contribution and ensure compliance with regulations, effectively tracking in-kind donations for nonprofits is a must.
In this guide, we’ll explore the essentials of tracking in-kind donations, offering actionable insights to streamline your organization’s processes. This includes:
In-kind donations have the potential to bring a nonprofit’s fundraising to new heights. Accurate tracking not only helps maintain transparency with stakeholders but also aids in recognizing and appreciating the generosity of donors. Read on to find out how you can do so!
What are in-kind donations?
In-kind donations are non-monetary contributions provided to nonprofit organizations. Instead of giving funds, donors (individuals and companies alike) offer tangible items or professional skills to support the organization’s mission.
Types of in-kind donations include:
Goods or products (examples: technology, office supplies, clothing, rental space, or food items)
Services or expertise (examples: marketing, IT, or legal services, administrative support, etc.)
All in all, in-kind donations help nonprofits save money, allocate resources efficiently, and expand their capacity to deliver services.
The importance of tracking in-kind donations for nonprofits
Tracking in-kind donations is essential for nonprofits for several reasons, including compliance, transparency, and maximizing impact. Here’s a closer look at why it’s so important:
Financial Accountability and Transparency
Nonprofits are often held to high standards of financial accountability by donors, grantmakers, and regulatory bodies. Properly tracking in-kind donations ensures that the organization’s financial records accurately reflect the total value of resources received. This transparency builds trust with stakeholders and demonstrates the nonprofit’s ability to manage resources responsibly.
Tax Compliance
For both the nonprofit and the donor, tracking in-kind donations is critical for tax purposes. The IRS requires nonprofits to maintain detailed records of all donations, including non-cash contributions, to remain compliant with tax regulations. Accurately valuing and recording in-kind donations also allows the organization to provide appropriate documentation for donors who wish to claim tax deductions.
Program Planning and Resource Allocation
Tracking in-kind donations gives nonprofits a clear understanding of the resources they have available. This insight helps with effective program planning and resource allocation, ensuring that goods and services are used where they’re most needed. It also highlights gaps in resources, enabling nonprofits to seek additional support strategically.
Recognition and Stewardship
Recognizing and appreciating your donors—whether of the individual or corporate variety—is a key aspect of fostering long-term relationships. By accurately tracking in-kind contributions, nonprofits can properly acknowledge contributors’ generosity through thank-you letters, public recognition, impact reports, and more. This recognition strengthens loyalty and encourages future support.
By implementing robust systems to track in-kind donations, nonprofits can ensure compliance, enhance donor relationships, and make informed decisions to advance their missions effectively.
5 steps for tracking in-kind donations effectively
Understanding the specific process for tracking in-kind donations is vital for nonprofits to ensure accuracy, compliance, and efficiency in their operations. Feel free to follow the steps outlined below to manage in-kind donation tracking from start to finish.
1) Track your in-kind donation asks and applications.
Keeping a record of in-kind donation requests ensures that nonprofits can manage their outreach efforts effectively. For the best results, this involves documenting:
Who was asked for a donation (specific individuals, businesses, or organizations).
The specific items or services requested.
The date and method of the ask (e.g., email, phone call, or meeting).
Any responses, follow-ups, or commitments received.
Overall, this step helps nonprofits stay organized, avoid duplicate asks, and track progress toward meeting their resource needs. It also provides valuable data for future planning, showing which requests are most likely to be successful.
Meanwhile, if a company uses an in-kind donation application process, you’ll want to have a system for managing those engagements, too.
2) Create an inventory of donated goods and services.
Once donations are received, they should be cataloged in an inventory system, likely using your donor or fundraising database. For the best results, this involves noting:
The type of donation (e.g., goods, services, etc.).
The quantity and condition of donated items.
Any restrictions or specific terms related to the donation’s use.
Maintaining an inventory ensures that all in-kind donations are accounted for and can be allocated appropriately. It also helps prevent waste or mismanagement and allows the organization to quickly identify available resources when needed.
3) Determine the Fair Market Value of each in-kind gift.
Despite in-kind donations being non-cash gifts, it’s important to note the estimated value a good or service provides for your organization. For this, it’s generally recommended to determine and record in-kind gifts by their Fair Market Value.
Fair Market Value (FMV) is the estimated price the donated goods or services would fetch on the open market. This step involves researching comparable values or consulting with professionals for services. For example:
Use retail prices for goods.
Seek professional appraisals for high-value items or unique contributions.
Refer to industry standards for services like legal advice or graphic design.
Accurate valuation is crucial for financial reporting, compliance with tax regulations, and demonstrating the impact of the donation. FMV also ensures transparency with donors and stakeholders, making it an invaluable step in the in-kind donation tracking process.
4) Record the donation in your CRM.
In order to maintain accurate accounts of all donations, in-kind and monetary alike, it’s important that your team records the donation in its CRM. After all, a nonprofit’s Constituent Relationship Management (or CRM) system should include the following details:
Donor information (name, contact details).
Details of the donation (type, FMV, date, and purpose).
Any follow-up actions, such as thank-you messages or recognition.
Recording donations in a CRM allows nonprofits to centralize donor data, track giving histories, and analyze trends. This information is invaluable for individual and corporate stewardship efforts, future fundraising campaigns, and reporting to funders or auditors.
5) Provide a gift receipt for each donation.
After receiving an in-kind donation, the nonprofit should issue a formal receipt to the donor. Providing a receipt is a professional and ethical practice that acknowledges the donor’s contribution. It also helps donors claim tax deductions and reinforces their trust in the organization, encouraging future support.
This receipt should include the following information:
Name of the organization
Statement of tax exemption
Date of donation
Description of donation
Disclosure of quid pro quo contributions
In order to comply with IRS regulations, you’ll need to send an acknowledgment letter for each in-kind gift valued at $250 or more. However, it’s a good practice to thoroughly thank your donors for gifts of any size, so we recommend providing gift receipts for all in-kind donations you receive.
Top data to track to maximize in-kind donations
Tracking top data points is essential to maximize the effectiveness and impact of in-kind donation tracking. By focusing on key pieces of information, nonprofits can maintain accurate records, streamline processes, and enhance their operational efficiency.
Nonprofits should track companies that regularly provide in-kind support or have a history of significant contributions to their causes. Key data includes:
Company names and contact information.
Types and values of past donations.
Industries represented and areas of expertise.
Identifying top contributors helps nonprofits focus their corporate outreach on organizations that are most likely to support their mission. It also provides a starting point for building partnerships and expanding support networks.
In-kind donor engagement history
It’s important to recognize which donors (corporate and individual alike) are contributing in-kind gifts to your cause—and what kinds of other support they’ve given in the past. That said, this data point involves tracking how and when donors have engaged with the organization regarding in-kind contributions.
Key details include:
Previous in-kind donations made, including dates and values.
Types of goods or services donated.
Communication history, such as thank-you notes, follow-ups, and invitations to events.
Notes on the donor’s preferences or special requests.
All in all, understanding donor engagement history helps nonprofits tailor their outreach efforts, strengthen relationships, and encourage repeat contributions. It also provides insights into what motivates donors to give in-kind, enabling more effective asks in the future.
Types of in-kind donations received
This data tracks the variety of goods and services provided by donors. Key categories include:
Tangible goods (e.g., food, equipment, clothing).
Professional services (e.g., legal advice, marketing support).
Use of space or equipment (e.g., event venues, vehicles).
Understanding the types of in-kind donations received helps nonprofits identify patterns and gaps in their resources. It also aids in planning future donation campaigns and recognizing the specific needs of their programs.
Donors’ employment information
Tracking donors’ employment details can reveal potential connections to companies or industries that may provide in-kind contributions or other forms of support. Key data points include:
This information can help nonprofits identify opportunities for workplace giving programs, corporate sponsorships, or other forms of support. It also enables nonprofits to approach donors for introductions to decision-makers at their organizations.
Donation referral sources
This tracks how donors learn about the organization and its need for in-kind donations. Common referral sources include:
Word-of-mouth recommendations.
Social media or online campaigns.
Corporate partners or community events.
Knowing referral sources allows nonprofits to evaluate the effectiveness of their outreach strategies and focus on channels that yield the most support. It also highlights the importance of cultivating relationships with individuals and organizations that refer potential donors.
In-kind donation impact
Tracking the impact of in-kind contributions involves measuring how these donations have supported the nonprofit’s mission. Key data points include:
Cost savings achieved through in-kind support.
The number of people served using the donated goods or services.
Stories or testimonials demonstrating the benefits of the contributions.
Quantifying the impact of in-kind donations strengthens the nonprofit’s ability to communicate its value to stakeholders, including donors, funders, and the community. This data can be used in reports, grant applications, and marketing materials to showcase the organization’s success and inspire further support.
Wrapping up & additional resources
For nonprofits, tracking in-kind donations is more than just a best practice; it’s a cornerstone of effective fundraising and donor management. By implementing organized systems, ensuring proper valuation, and maintaining clear records, your organization can enhance donor relationships, meet compliance standards, and better measure its impact.
As your nonprofit embraces these strategies, you’ll be well-positioned to turn in-kind contributions into powerful tools for advancing your mission. With transparency and efficiency on your side, your team can focus on what truly matters—making a difference in the communities you serve. Good luck!
Keep learning—check out the following additional resources to continue growing your fundraising and corporate giving knowledge:
https://doublethedonation.com/wp-content/uploads/2025/01/DTD_Tracking-In-Kind-Donations-for-Nonprofits-What-to-Know_Feature.png6001600Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2025-01-02 16:37:462025-01-06 20:29:57Tracking In-Kind Donations for Nonprofits: What to Know
Corporate philanthropy programs like matching gifts, volunteer grants, employee giving campaigns, and corporate sponsorships evolve constantly to meet the needs of companies, nonprofits, and supporters. But external factors are at play that impact trends in corporate philanthropy, too.
For instance, when the economy seems rocky, many worry that corporate matching gifts will be negatively impacted. But luckily, that’s not been the case this year. Instead, many corporations have historically expanded their giving programs in the face of economic downturns to help combat the negative effects on nonprofits.
In this guide, we’ll dive into this year’s CSR trends—particularly those pertaining to workplace giving. We’ll take a close look at what we’re currently seeing and what we expect to continue into the future. Specifically, we’ll cover:
If you’re looking for the Too Long; Didn’t Read version, it’s this: corporate philanthropy programs like matching gifts are thriving, and we don’t expect them to go away anytime soon. For a more in-depth look, however, keep reading to find the latest industry developments and what they mean for your nonprofit.
8 Trends in Corporate Philanthropy To Pay Attention To
With the explosive growth of giving initiatives comes a number of new patterns and trends in corporate philanthropy worth exploring. Here’s what’s currently shaping the corporate philanthropy landscape:
1. More small and mid-sized companies are participating.
Historically, primarily enterprise-level corporations have offered programs like matching gifts. Companies needed a big budget to get started, not to mention the time and energy required to run the program.
Today, our analysis shows that over 65% of Fortune 500 companies still provide matching gifts, but the number of small and mid-sized businesses following suit is also growing rapidly. The introduction of a number of dedicated corporate giving platforms designed for smaller teams has made this change possible for organizations with limited budgets.
Now, just about any employer can hop in on this corporate giving trend, get started with matching gifts, and see a substantial return on their investment! All in all, that means organizations are seeing more match-eligible donors, with 26+ million individuals working for companies that match employee gifts thanks to this CSR trend.
2. Year-round giving programs are becoming mainstream.
In the last few years, an increasing number of companies have expanded their corporate philanthropy programs—going from one-off annual giving campaigns to year-round employee-matching programs.
This is due in part to an increased focus on corporate social responsibility from both employees and consumers. U.S.-based consumers have realized the need for philanthropy and want the companies the work for and buy from to take part. Additionally, businesses realize that the benefits of year-round corporate philanthropy on their bottom line are significant!
That said, we can expect to see continued growth in year-round and recurring corporate giving. In fact, according to studies, 94% of major U.S. corporations plan to heighten or maintain their current level of philanthropy in the next few years. With the workplace giving trends we’re seeing, we estimate that a notable portion of that increased giving will be contributed through employee-driven initiatives, like matching gifts. This means your donors will be in the driver’s seat—so keep up your outreach!
3. Nonprofits are proactively seeking matching gifts.
Even with an increasing number of companies offering matching gifts, eligible employees being unaware of the programs available to them remains a significant roadblock. Research even shows that less than 19% of companies include adequate information on matching gift programs in easily accessible employee-facing materials.
The result? 78% of donors do not know whether their company matches gifts. Thus, available matches are going unclaimed—so nonprofits are taking it upon themselves to promote matching gifts to their audiences proactively. That way, they can grow awareness and be on the positive side of this workplace giving trend. Education can take many forms but often consists of:
Using matching gift software to uncover available opportunities
Sending personalized follow-ups post-donation
With these efforts and other strategic matching gift outreach, nonprofits can increase the number of donors who are aware of their employers’ corporate philanthropy programs—therefore boosting the amount of matched donations they receive.
4. Companies are being more generous with matching gifts.
Today’s businesses recognize that matching gift programs incentivize employees to be charitable, and being as generous as possible can inspire greater participation in workplace philanthropy. That’s why generosity in matching gifts has gradually become a corporate philanthropy trend.
We’ve noticed that more companies are experimenting with these strategies:
Matching donations at higher ratios
Lowering minimum donation amounts
Increasing maximum donation amounts
By simply promising to match donations at higher rates, companies can grow employees’ impact and make it more worthwhile for employees to submit a match request. Currently, our CSR research shows that around 93% of companies have a minimum match requirement of less than or equal to $50. Having fairly cheap match requirements lowers barriers to participation since even modest donations will be eligible for matching.
The same goes for increasing maximum donation amounts. Our corporate giving statistics page explains that when companies match larger employee donations, more employees will engage. In fact, programs with $1,000 maximums see a 12% employee engagement rate, those with maximums between $1,001 and $10,000 have an 18% engagement rate, and any maximum beyond $10,000 sees an engagement rate of up to 40%.
5. Companies are prioritizing disaster relief and crisis response.
With this year’s increase in climate-related emergencies like hurricanes, wildfires, and droughts, there’s clearly a need for this kind of philanthropy. Companies and their employees alike are making an effort to provide relief by participating in crowdfunding, volunteering, and matching gift initiatives.
6. More companies and nonprofits are forming partnerships.
Corporate philanthropy initiatives like matching gifts involve a few key stakeholders—namely, the companies offering the programs and the nonprofits receiving associated funds. To make the process as simple and direct as possible, the two parties are forming tighter partnerships.
One example of this corporate philanthropy trend is our innovative matching gift auto-submission functionality. Auto-submission within Double the Donation enables employees at forward-thinking companies like Checkr, Innovative Discovery, and more to submit their matching gift requests right from their favorite organizations’ giving pages. Check out this overview of how this feature works for nonprofits:
It’s quick, it’s easy, and it’s all handled behind the scenes. Thus, it minimizes complications for nonprofits, companies, and donors alike, driving more matching gifts to completion and contributing to this workplace giving trend.
7. Employees want greater value, flexibility, and transparency in workplace giving.
Flexibility and support are emerging as essential for employee engagement in workplace giving. An employee giving study from Fidelity Charitable uncovered this trend in workplace giving. Employees who are active in workplace giving programs enjoy participating but cited the following as ways to improve these programs:
40% want an increase in the value of the benefit (e.g., higher corporate match)
39% prefer their employers to offer a wider variety of programs
39% wish companies would allow greater flexibility in when employees can participate
36% want greater flexibility in the causes they can support
34% wish employers would provide more information about their programs and how to get involved
30% want greater transparency about how donations are used
Employees want more than a paycheck from their employers. They want to feel like they’re making a difference. Meanwhile, employees are also balancing a lot, both in and out of the workplace. To inspire participation in workplace giving, companies need to be flexible with the opportunities they offer, ensure those workplace giving options are valuable, and regularly report on impact. That way, they can hop in on this trend in workplace giving expectations among employees.
8. Businesses are using volunteering to grow employee skills and satisfaction.
Corporate volunteering is a wonderful way to grow workplace satisfaction and lower turnover rates for companies. In fact, 87% of employees who engage in corporate volunteering reported an improved perception of their employer. And this isn’t all for nothing! According to that same resource, 92% of HR executives encourage volunteering since it can improve employees’ professional skills.
For this CSR trend, let’s take a look at a real-world example. Bombas is a comfort-focused premium basics brand and a wonderful example of a socially responsible company. Their company is so committed to using workplace philanthropy as a way to increase employee satisfaction that it was actually named one of the best places to work in the U.S.
100% of its employees reported feeling good about how the company contributes to the community. One of the top ways the company gives back is by organizing 10 to 15 volunteering opportunities for employees each month.
For companies, follow in Bombas’ footsteps if you want to get in on this trend in corporate philanthropy. Nonprofits can tap in by looking for companies like this and forming partnerships when their missions align with the business’s CSR initiatives.
Recent Industry Developments in Matching Gifts
Tons of companies contribute to these corporate philanthropy trends by matching employee gifts. Our matching gift database contains records of over 24,000 companies’ program guidelines.
We work to provide the most comprehensive, accurate, and up-to-date source of information on the topic, and recently, we can attest that programs’ potential is continuously trending upward. Specifically, new, reinstated, and expanding matching gift initiatives are driving growth. Let’s take a closer look at these developments.
New programs
New companies are rolling out matching gift programs every day! Check out these examples of businesses that have recently incorporated matching gifts into their ongoing corporate giving strategies:
Russell Reynolds Associates: In 2022, Russell Reynolds Associates established RRA Gives Back, a philanthropic program that encourages RRA colleagues to support charitable causes and get their contributions matched by the company.
Kraft Group: The Kraft Group and its subsidiaries have long participated in various philanthropic activities. One of their newest initiatives is matching employee donations, doubling employees’ impact when they donate.
Another trend in corporate philanthropy we’re seeing more and more of is employees advocating for matching gift programs to their employers. So if a number of your donors are not eligible for matching gifts, don’t fret! Instead, provide resources that can help them champion gift-matching on your behalf.
Knowing their employees want a matching gift program can be a significant motivator for rolling out such an initiative. In exchange, companies can look forward to increased employee engagement, productivity, and retention.
Reinstated programs
Thanks to the significant value that companies see in their corporate social responsibility efforts, many businesses have recently reinstated their matching gift programs. Companies recognize philanthropy as an integral aspect of their businesses.
For example, here are a few companies that are matching gifts again after a brief intermission in their programming:
Booz Allen Hamilton: Previously suspended in 2021, Booz Allen Hamilton’s matching gift program is once again live as of 2023. Both full-time and part-time team members are encouraged to join the company in supporting their favorite charitable causes.
Kimray Inc.: Kimray Inc. resumed matching donations of up to $2,000 per team member per year to eligible nonprofit causes. Though they’ll match many organizations and educational institutions, Kimray places a special emphasis on missions related to youth programming, culture, and their local communities.
International Business Machines (IBM): IBM paused match operations while switching to a new system. However, the program is now live, and IBM employees are able to request matching gifts of up to $10,000 per year!
United Parcel Service (UPS): Though it stopped matching employee gifts for a period, UPS has been back and matching since late 2022. Facilitated through the UPS Foundation, UPS’s matching gift program is designed to empower team members to make a difference through workplace giving.
These companies may have reinstated their programs because they’re in a better place financially, but it’s also likely that they recognized that matching gifts are a long-term investment in their communities. Regardless of the reasoning, we’re glad these companies are back!
Expanding programs
Companies with existing matching gift programs are also expanding their efforts by increasing their matching gift ratio and/or upping their maximum match amount per year. Here are a few examples of companies recently making these changes:
American Eagle Outfitters: Quadrupling their maximum match amount (from $500 to $2,000 per team member per year), American Eagle continues to offer a best-in-class matching gift program! They also upgraded from a paper request form to an online submission portal, making it simpler than ever for employees to get involved.
The Hartford: With an increasing match ratio from 0.5:1 to matching on a dollar-for-dollar basis, The Hartford Financial Services Group, Inc. empowers employees to give by doubling individual donations.
Chicago Community Trust: Not only did the Chicago Community Trust increase its matching gift ratio from 2:1 to 3:1 (effectively quadrupling individual donations), but it also heightened the maximum gift amount to $7,500.
Not to mention, the number of matching gift programs that will match to any nonprofit continues to grow, while programs that only match to a particular mission type have severely declined. This CSR trend continues to reflect a broader shift toward more inclusive corporate philanthropy as companies empower their employees to support causes that matter to them.
How Nonprofits Can Tap Into These Corporate Philanthropy Trends
Now that you’re up to date on all the latest trends, let’s dive deeper into what they mean for your nonprofit. Ultimately, these workplace giving trends are positive and mean that your nonprofit can continue to see the benefits of corporate philanthropy. But there’s more you can do to tap in!
Our number one piece of advice for leveraging these trends in corporate philanthropy is to take a proactive approach in marketing matching gifts to your audience.
Remember, your donors may not be aware of their companies’ matching initiatives. To maximize funding and engagement from these programs, it’s crucial to spread the word across your marketing channels. Let donors know how to check their eligibility, why they should submit match requests, and how much impact they can make with matching gifts. Check out this video for more tips on how to promote matching gifts to your donors:
On top of increasing your matching gift marketing, use these additional tips to tap into corporate philanthropy trends:
Invest in matching gift software. With software like Double the Donation, you can greatly simplify the matching gift request process for donors. When you employ functionalities like matching gift auto-submission, your team can sit back and enjoy matching gift revenue trending upward.
Expand your promotion of disaster relief campaigns. If your nonprofit participates in crisis response or disaster relief efforts, promote these campaigns directly to corporate audiences. Reach out to businesses and let your donors know their employers can magnify their impact on aiding disasters.
Seek out corporate partnerships. Companies want to partner with organizations like yours! Take advantage of this corporate philanthropy trend by continuing to develop relationships with specific businesses, seeking out sponsorship opportunities, and tracking companies that frequently match your donors’ gifts.
Taking these steps will help your organization get the most out of corporate philanthropy and raise more funds for your mission.
What These CSR Trends Mean For Companies
Staying on top of trends in workplace giving isn’t only essential for nonprofits. Companies should also monitor the landscape and pay special attention to their employees’ engagement with their programs. That way, they can stay connected with increased expectations from their employees, prospective workers, investors, and customers.
Based on the corporate giving trends we’re currently seeing, this is what we suggest companies do to make a genuine impact:
Be generous with workplace giving programs. It’s not enough to simply engage in corporate giving. Instead, businesses should provide a wide variety employee giving opportunities, including everything from matching gifts to volunteer opportunities to charitable giving stipends.
Form partnerships with nonprofits. Consistently supporting one nonprofit can help grow impact while also indicating the company’s values. Companies should select reputable nonprofit partners that align with their missions.
Put special emphasis on matching gifts. Corporate matches are one of the most convenient yet powerful ways to give back. Companies should develop a generous program with low minimum donation requirements, high maximum donation requirements, and generous ratios. Then, they should make sure employees know about the opportunity.
Being serious about corporate giving is a great way for businesses to show they recognize their duty to give back to the communities that support them. While these tips reflect current CSR trends, we don’t expect these standards to change anytime soon.
Trending Onward & Upward
Corporate philanthropy continues to be a priority for businesses and employees everywhere. Thus, we encourage nonprofits to make the most of the opportunities at hand.
Interested in learning more about corporate philanthropy trends to be aware of? Check out these additional Double the Donation resources:
Corporate Giving and Matching Gift Statistics. Dive deeper into the research behind the current matching gift industry. Browse successful match totals, unclaimed funding, donor awareness statistics, and more.
Interested in learning more about how to continue fundraising through difficult times? Check out our immersive webinar on the topic!
https://doublethedonation.com/wp-content/uploads/2023/10/Trends-in-Corporate-Philanthropy_Feature.png3751000Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2024-12-13 08:00:132025-02-12 15:40:458 Trends in Corporate Philanthropy for 2025: How to Tap In
Hosting a successful fundraising event requires more than a great cause—it takes resources, creativity, and the support of dedicated partners. Sponsorships can make all the difference, providing the financial backing, in-kind donations, or promotional boosts needed to elevate your event and achieve your goals. But do you know how to get sponsors for an event to support your efforts?
Whether you’re organizing a gala dinner, a charity run, or a virtual fundraiser, securing sponsorships requires a strategic approach. In this guide, we’ll walk you through practical steps to identify potential sponsors, create compelling proposals, and build lasting relationships with corporate and community partners. By the end, you’ll have the tools to transform your event into a mutually beneficial collaboration that inspires support and drives impact.
Before diving into the tangible steps you can take to secure sponsors for your next event, let’s take a look at the types of sponsorships you might be interested in.
Types of event sponsorships
Event sponsorships are not a one-size-fits-all opportunity. There are numerous ways for companies to support nonprofit events, and these include:
Financial sponsorships — Financial sponsorships involve direct monetary contributions from sponsors to support the nonprofit’s event in exchange for recognition, branding opportunities, or other benefits. These efforts provide funds to cover event expenses like venue costs, equipment, or marketing and are typically tied to tiered sponsorship levels (e.g., Gold, Silver, Bronze) with corresponding benefits.
In-kind sponsorships — In-kind sponsorships are non-monetary contributions of goods or services that offset the costs of hosting an event. Common donations include food, beverages, printing services, or technology, with an overarching goal of reducing operational expenses and allowing the nonprofit to allocate more event funds toward its mission.
Media sponsorships — Media sponsorships involve partnerships with media outlets, such as newspapers, radio stations, TV channels, or online platforms, to promote the nonprofit’s event. Within this structure, sponsors provide free or discounted advertising space, editorial coverage, or airtime, helping amplify awareness and increase attendance or donations.
Employee giving sponsorships — Employee giving sponsorships involve companies encouraging their employees to participate in fundraising efforts, often by promoting workplace giving programs or matching donations made during the event. This may include direct financial contributions, matching gifts, or team volunteerism during the event, increasing the nonprofit’s reach by tapping into the company’s workforce.
By offering a variety of sponsorship options, your organization can appeal to different types of businesses and align their interests with your event’s mission. After all, customizing these opportunities ensures a mutually beneficial partnership that drives success for both your fundraiser and your sponsors.
Understanding your event’s value
Before approaching potential sponsors, it’s crucial that you identify and articulate the unique value your event offers. Specifically, be sure you can answer the following questions:
What sets your fundraiser apart? Why should a company sponsor your event rather than another?
What benefits do you have to offer prospective sponsors? Consider branding opportunities, audience engagement, and alignment with the sponsor’s goals.
Who is your target audience? What demographics will the sponsor gain access to by partnering with your event?
How will the sponsor’s involvement be highlighted? Can you offer visibility through social media, event signage, or program materials?
What is the potential reach of your event? How many attendees, media impressions, or online views can the sponsor expect?
How does your nonprofit’s mission align with the sponsor’s values? What shared goals or community impacts can you emphasize?
What tangible outcomes can you deliver? How will you measure and report the success of the sponsorship?
Sponsors are looking for partnerships that deliver measurable results, so focus on showcasing opportunities like brand exposure, community goodwill, and direct engagement with their intended audience.
After all, a clear understanding of your event’s value is the foundation for crafting compelling sponsorship pitches.
Using your data to identify prospective sponsors
Your organization’s existing data is a treasure trove for identifying potential sponsors. Start by analyzing past event records, donor databases, and community connections to uncover businesses or individuals with a history of supporting similar causes. By leveraging your data, you can create a targeted list of prospects who are most likely to get involved with your event.
For example, employee connections can be a powerful tool in securing event sponsors. Look at the employment data within your supporter base to identify individuals working for companies with corporate giving programs or sponsorship initiatives. If your supporters have strong ties to a business, they can act as advocates to introduce your nonprofit and highlight the benefits of sponsorship. This insider advantage can help your pitch gain traction and lead to meaningful partnerships being developed.
Fun fact: Double the Donation’s Top Companies report makes it easy for platform users to identify the best potential sponsors in their networks.
Beyond your immediate network, research businesses that align with your nonprofit’s mission and values. Pay attention to companies that are already engaged in philanthropic activities or have expressed interest in corporate social responsibility.
Explore local businesses, larger corporations, or industry leaders with a track record of supporting community events like yours. Look closely for companies whose products or services resonate with your event’s audience. After all, a thoughtful approach to researching potential sponsors ensures your pitch is relevant, increasing the likelihood of a positive response.
Not to mention, many companies (including industry leaders like Best Buy, Verizon, Cisco, Disney, and more) implement open applications for donation requests, making it easy to solicit a sponsorship opportunity.
Crafting an irresistible sponsorship proposal
Your sponsorship proposal is your chance to make a strong impression. For the best results, tailor each proposal to the specific sponsor, highlighting how the partnership will benefit their brand.
As you do so, here are a few best practices to consider:
Include details about the event, audience demographics, sponsorship opportunities, and measurable outcomes, such as expected attendance or media reach.
Be creative—offer customized packages that align with the sponsor’s goals, such as exclusive branding rights, product placements, or VIP experiences.
Include visuals and mockups! Add examples of how the sponsor’s logo will appear on event materials, signage, or social media posts to demonstrate the value the partnership would bring.
A well-crafted proposal positions your nonprofit as a strategic partner—rather than just another organization asking for funds.
Making the sponsorship pitch
When it’s time to make the pitch, confidence and preparation are key. Reach out to decision-makers directly, whether through an email, a phone call, or an in-person meeting. Use the opportunity to tell a compelling story about your nonprofit’s mission, the event’s purpose, and the impact the sponsor can have. Plus, you’ll want to include an easy call to action, outlining how sponsors can commit by providing a simple contact method and a clear next step, like scheduling a follow-up meeting.
Then, be ready to address questions and offer examples of how similar sponsorships have delivered results.
Building relationships and following up
Securing sponsorships is about more than just a single event—in fact, it should be about cultivating long-term relationships. After your initial pitch, follow up promptly and provide additional information or updates as needed. For the best results, you’ll want to be responsive and open to collaboration, adjusting your proposal to meet the partner’s needs. You can even suggest ongoing sponsorship opportunities beyond the event, such as annual campaigns or recurring programs.
Even if a potential sponsor declines, maintaining a positive relationship can lead to future opportunities. Therefore, it’s important to show appreciation for their time and interest, regardless of the outcome of your request.
Tracking and reporting on event outcomes
Once your event concludes, track its performance and share results with your sponsors. This step demonstrates the value of their investment and strengthens your partnership for future events.
Provide a detailed report with metrics such as…
Attendance numbers
Media coverage
Audience engagement
Total funds raised
Mission impact made possible
And more!
Remember to include photos, testimonials, and any branding exposure the sponsor received. By delivering thorough and transparent reporting, you show your nonprofit’s professionalism and commitment to mutual success.
Next steps & additional resources
Securing sponsors for your fundraising event is both an art and a science. By researching prospects, tailoring your outreach, and showcasing the value of a partnership, you can create meaningful connections that go beyond a single event. Remember, sponsorships aren’t just about funding—they’re about building relationships that can sustain your mission long into the future.
As you implement the strategies outlined in this guide, keep the focus on aligning your organization’s goals with your sponsors’ values. With preparation, persistence, and a clear vision, you’ll position your event as an opportunity sponsors can’t afford to miss. Together, you’ll create a memorable event that furthers your cause and strengthens your network of support.
Good luck!
Ready to learn more about corporate giving opportunities to benefit your cause? Check out these additional resources:
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