When promoting your text-to-give campaign on Facebook, include brief instructions that followers can easily use to donate to your cause.
It also helps to link out to your website and include a short description of the campaign that you are promoting.
You can also include images and hashtags to encourage others to share the post with their own networks.
This church has created an appealing graphic that has instructions for texting to donate.
The status itself is short and to the point, and when clicked, the image takes followers to a blog post that describes the church’s text-to-give process.
If you want to give your donors more text-to-give information and instructions, use Facebook to direct them to your blog or website. Don’t forget the hashtag!