Posts

Learn about the basic components of corporate matching gift programs, like ratios, maximums, and minimums.

Matching Gift Programs: Ratios, Maximums, and Minimums

After introductory research, you now understand the basic concept of matching gifts. You know that through a matching gift program, a company will match donations made by employees to a range of nonprofits.

A general understanding of corporate giving is a great foundation for maximizing nonprofit revenue. However, in order to succeed in acquiring matching gifts, you’ll need to understand the nitty-gritty elements of program stipulations.

The amount that a company will match is based on a combination of the matching gift ratios, maximums, and minimums. From there, companies decide their specific guidelines for employee eligibility, nonprofit eligibility, forms, and deadlines.

Let’s break down those components based on what we typically see in matching gift programs:

  1. Match Ratio
  2. Maximum Match Amount
  3. Minimum Match Amount
  4. Employee Eligibility
  5. Nonprofit Eligibility
  6. Forms and Deadlines

If you need a quick refresher before getting into the specific components of matching gift programs, visit this comprehensive guide on matching gifts. Also, stick around to read about how a matching gift database can help donors and nonprofits learn more about specific companies’ match programs.

Otherwise, let’s dive into the different components of matching gift programs!The match ratio is an important component of corporate matching gift programs.

1. Match Ratio

Companies determine how much to match employee donations based on a preset ratio. Each company carefully crafts its own ratio. However, in most cases, the majority of companies match donations at a dollar-for-dollar rate (i.e. a 1:1 ratio).

When a program offers a 1:1 ratio, an employee will donate to an eligible nonprofit, submit their matching gift request to their employer, and then their company will match that gift. For instance, when an employee donates $100 to a nonprofit that’s eligible for the company’s match program, the employer will donate an additional $100. In other words, the nonprofit receives a $200 donation, which is double the original contribution!

Although you can expect to see a lot of 1:1 ratios, ratios can range from .5:1 all the way up to 4:1. If a donation receives a 4:1 match, that’s 5 times the original amount! Consider these companies for example:

  • Puget Sound Energy matches employee donations at a .5:1 rate.
  • Apple matches employee donations at a 1:1 rate.
  • Coca-Cola matches employee donations at a 2:1 rate.

Ratios are typically standardized across all employee types, but sometimes a company will vary depending on employee position. For example, part-time employees and retirees may have a lower match rate than corporate executives who work for the same company. Take the following companies for example:

  • Soros Fund Management matches donations from partners at a 2:1 rate and employees at a 3:1 rate.
  • Johnson & Johnson matches donations from current employees at a 2:1 ratio and retirees at a 1:1 ratio.

Takeaway: Matching gift ratios vary from company to company. Also, the ratio may change based on employee position. These stipulations are entirely up to the company, and nonprofits and employees should stay up-to-date on their match opportunities.Learn about maximum match amounts, which are an important element of matching gift programs.

2. Maximum Match Amount

To ensure there’s enough in the giving budget for each employee to participate, companies put caps on match amounts. In other words, if an employee donates more than the maximum match amount, the company will not contribute the extra money, only the defined maximum.

While this may sound restrictive, maximum matches have quite the range. Often, you’ll come across upper limits of $1,000 to $15,000 on average, but there are plenty of matches that are way above that scope. For instance, take a look at these companies:

Occasionally, you may even see maximum match amounts of $100,000 and higher. Regardless, each philanthropic program—no matter how small its maximum match amount is—is generous and has the power to make a major difference in the nonprofit world.

Takeaway: Each company has a different maximum amount it will match. Typically, these are around $1,000 to $15,000, but it’s not uncommon to see caps that are higher or lower than this.Minimum match amounts are common elements of corporate matching gift programs.

3. Minimum Match Amount

Companies also put restrictions on the minimum donation amount they will match. In other words, if a donor’s contribution falls below that set amount, the company will not match the gift.

This isn’t intended to restrict employees’ philanthropic efforts. Rather, it’s to ensure that employees are requesting matches for causes they truly care about. Plus, for companies with smaller giving budgets, minimum amounts make sure that employees who give multiple small donations don’t take away the chance for larger donations to be matched.

Nonetheless, some companies will match donations that are as little as $1. However, the most common minimum requirement is $25. Minimums often range from $1 to $100, so nonprofits and donors should stay up-to-date on these numbers. Take these companies for instance:

Takeaway: Companies apply minimum matches to ensure that the giving budget goes to nonprofits that employees actually care about. Most often, set minimums are $25, but they range from $1 to $100+.In order to submit a request, employees must be eligible, and the eligibility component is defined by the corporate matching gift program.

4. Employee Eligibility

More often than not, companies create eligibility requirements for employees. This may be dependent on position or some other factor. These requirements are typically out of employees’ control.

With most programs, retired employees are ineligible to participate. Sometimes, part-time employees are excluded, too. However, many programs do match donations made by any employee, regardless of position or retirement status. To get a real-world idea of this concept, take these companies for example:

As previously mentioned, different positions often mean different match ratio amounts, but unfortunately, it can also mean different match maximums, too. For instance, some companies may allow current employees to donate up to a higher amount than retired employees.

Another common case is programs that offer executive employees higher maximums than other employees. On the other hand, sometimes dependents (such as a spouse or child) of employees can even be eligible.

Also, some companies reward employees who go the extra mile. For example, take a look at these companies:

  • American Express offers a 1:1 match ratio for employee donations. However, if the donor serves on a nonprofit board or volunteers more than 50 hours in a year, the first $1,000 of their donations will be matched at a 2:1 ratio.
  • RealNetworks offers a standard matching gift program, but if an employee works at the company for 5 years, they receive a $500 grant for a nonprofit of their choosing.

Takeaway: In most cases, there aren’t too many requirements employees have to meet to be eligible for matching gifts. However, sometimes, companies change eligibility status based on employees’ positions.Nonprofit eligibility is a vital component of corporate matching gift programs.

5. Nonprofit Eligibility

Just like there are standards employees have to meet, there are requirements for nonprofits, too. While companies typically match donations to most 501(c)(3) organizations, other companies place restrictions on the types of organizations that are eligible. In other words, if a company deems a nonprofit ineligible, employee donations made to that organization are not eligible to be matched.

Like all other components of corporate giving programs, the eligibility requirements for nonprofits differ from company-to-company. These restrictions are put in place because companies want to support their views that align with employees’ views.

For instance, churches and other religious organizations are often excluded from match programs. However, there are still several major businesses that will match donations to religious nonprofits.

Schools often fall under the ineligible category, too. However, some companies match donations only to educational institutions, or they offer higher maximums or match ratios just for higher education. Take these companies for example:

  • Air Products and Chemicals matches donations made to colleges and universities at a 1:1 ratio up to $5,000, arts and cultural organizations at a 2:1 ratio up to $2,000, and environmental and conservation organizations at a 1:1 ratio up to $1,000.
  • ExxonMobil has a maximum match amount of $22,500 for donations made to educational institutions, while it has a maximum match amount of $2,000 for donations made to cultural organizations.

Takeaway: Companies sometimes place restrictions on which organizations can receive matching gifts. It’s up to donors and nonprofits to be on the lookout for these eligibility requirements.
The final major components of corporate matching gift programs are forms and deadlines.

6. Forms and Submission Deadlines

Creating forms and designating deadlines are a significant part of a program’s guidelines. As a quick refresher, here’s how the typical process works:

The matching gift process is straightforward once all eligibility requirements have been met.

Once all requirements to receive a matching gift have been met, forms and deadlines come into play. Forms can either be electronic or paper. While companies typically choose one or the other (often e-forms), it’s not uncommon for them to offer both. The point is, there needs to be a way for employees to submit match requests.

Forms include fields about the employee who made the donation and about the nonprofit that received the donation. To learn more and see examples, view this post about all the typical components of forms.

Companies also have to define a specific deadline to submit the match request. For instance, an employee can’t donate to a nonprofit and submit a match request two years later.

In their guidelines, companies might select a specific date, accept requests for a full year after the donation, or specify another time period like 6 months.

For example, here are request deadlines for a few major companies:

  • Boeing accepts matching gift requests from employees until January 31 of the following year after the donation.
  • Microsoft accepts matching gift requests for donations up to 12 months later.
  • CarMax accepts matching gift requests within 180 days from the date of the donation.

Takeaway: Companies must create accessible forms and define deadlines before putting a match program in place. Employees and nonprofits need to be aware of these. Otherwise, they may miss out on matching gifts.


Identifying the key guidelines and elements of corporate matching gift programs is easier with a matching gift database.

Matching Gift Database: Identifying Companies’ Guidelines

Nonprofits need to stay up-to-date on companies’ guidelines, such as donation maximums, minimums, ratios, eligibility, and so on. Unfortunately, gathering companies’ guidelines can be an arduous process. However, with a matching gift database, the research process is simplified!

A matching gift database (like Double the Donation) ensures that your nonprofit is staying updated on each donor’s matching gift opportunities. Once you embed it across your online fundraising channels (i.e. your website, donation page, etc.), here’s what the tool does:

  • Allows donors to search for 20,000+ companies.
  • Shows available information (e.g. forms and requirements) on companies’ programs.
  • Allows nonprofits and donors to determine match eligibility.
  • And more!

With 360MatchPro by Double the Donation, larger nonprofits can automate the entire process. From automatically determining eligibility to emailing those donors to even creating a matching gift plan for your nonprofit, no match opportunities will be overlooked.

Think your nonprofit can benefit from a matching gift database?


Matching gift programs have several guidelines, all defined by the companies that offer them. As you’ve learned, the most common defined elements are match ratio, maximum match, minimum match, employee eligibility, and nonprofit eligibility.

Once these requirements are met, all donors have to do is submit the proper forms by the designated deadlines. Remember, gathering each company’s guidelines is simplified with a matching gift database.

Take all of these factors into account, and you’ll be able to predict what your nonprofit will rake in from those lucrative matching gifts. Now, get out there and boost your matching gift potential!

Additional Resources

Interested in learning more about matching gifts? Check out these additional resources for more corporate giving tips and tricks:

Nonprofit Leadership Traits

Are Gifts In-Kind Eligible to be Matched Through Matching Gift Programs?

Are In-Kind Donations able to be Matched?At Double the Donation we receive a wide range of questions from both nonprofits who subscribe to our matching gift service as well as general readers of our blog. One question that comes up on occasion is whether in-kind donations are eligible to be matched through corporate matching gift programs.

 

Common Question from Nonprofits and Individual Donors

Question from nonprofits:
We’re reviewing our list of donors from the past few months and noticed that some individuals who made in-kind donations work for companies with matching gift programs. Are these donations eligible to be matched?

Question from individual donors:
I work for a company with a matching gift program and want to donate food and supplies to a nonprofit to assist with a recent natural disaster. Do most companies match these in-kind donations?

If you’re looking for the quick explanation then assume the answer is “no, in-kind donations are not match eligible.” Here are excerpts from a few companies’ matching gift program guidelines.

 

Google:

Google is well known for offering a variety of employee giving programs. With matching gifts on personal donations, a fundraising match, and a dollars for doers program, Google supports organizations which employees are passionate about in a number of ways.

In terms of in-kind donations the following is an excerpt from Google’s matching gift guidelines.

“Your gift must be in the form of check, credit card or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of transfer of the security. We don’t match any other forms of personal or real property, including in-kind gifts.”

Learn more about Google’s matching gift program >

 

John Deere:

John Deere offers a matching gift program for employees where each employee is able to request matching funds on up to $1,000 of personal contributions each year. The John Deere matches donations to nearly all 501(c)(3) organizations.

In terms of in-kind donations the following is an excerpt from John Deere’s matching gift guidelines.

To qualify for a Program match, employee gifts must:

1. Be paid before a match is paid – pledges do not qualify

2. Be paid in cash, by check or credit card

3. Qualify as a deductible charitable contribution by the U. S. Internal Revenue Service;

4. Be personal contributions by employees only – funds cannot be collected from others and pooled for Program match purposes

Learn more about John Deere’s matching gift program >

 

General Electric:

Did you know that General Electric was the first company to institute a matching gift program? Yes it’s true. Back in 1954, General Electric created the Corporate Alumni Program to support its employees in their personal philanthropy and charitable giving. Since then, it has become a model for countless other employee matching gift programs.

In terms of in-kind donations the following is an excerpt from General Electric’s matching gift guidelines.

Gifts may be made via cash, check, credit card or stock.  Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant (note that gifts made to such an entity cannot be matched). The GE Foundation will not match real estate, in-kind, or non-monetary contributions (e.g. services, materials, supplies, etc.).

Learn more about General Electric’s matching gift program >

 

Beam Inc:

Beam Inc. matches donations from employees to a wide range of organizations which fall under the following three general categories:

  1. Education (K-12 and higher education included)
  2. Arts and cultural organizations
  3. Youth based organizations

In terms of in-kind donations the following is an excerpt from Beam Inc.’s matching gift guidelines.

Examples of donations which are not eligible for a matching gift are those involving:

1. Dues, payments, subscriptions and contributions which accrue significant personal benefits to the donor. (e.g., gifts, which cover the cost of services, tuition, fees, subscriptions, tickets, or other considerations).

2. In-kind donations

Learn more about Beam Inc’s matching gift program >

 

Aspect Software:

Aspect Software offers both an employee matching gift program as well as a volunteer grant program. Through Aspect Software’s matching gift program, Aspect matches up to $1,000 annually per employee per year. Through Aspect’s Dollars for Doers program, the company provides $10 per every hour an employee volunteers (max $250 annually).

In terms of in-kind donations the following is an excerpt from Aspect Software’s matching gift guidelines.

What Gifts are Ineligible?

1. Gifts which result in a benefit to the employee.  Examples include:  dues, subscriptions, fees, loan repayments, bequests, insurance premiums, tuition, tickets and dinners.

2. Gifts or payments for primarily political or religious purposes, unless specified for a community outreach program, such as a soup kitchen or homeless shelter.

3. In-kind gifts or gifts of real estate.

4. And a number of other common restrictions.

Learn more about Aspect Software’s matching gift program >

Milwaukee Matching Gifts

Many Companies in Milwaukee, Wisconsin Offer Matching Gift Programs

With matching gift programs companies are able to give back to the causes their employees care about. Nonprofits can maximize their fundraising through these programs by familiarizing themselves with companies in their area that offering these benefits to their employees.

It ca often be a difficult task to discover all the companies that have matching gifts or volunteer grants. Double the Donation makes that process simpler for our nonprofit clients.

Corporate Philanthropy in Milwaukee

With a population of over 2 million people, this capital city is the economic and social center of the state of Wisconsin. Five Fortune 500 companies are headquartered in Milwaukee. A thriving spirit of philanthropy exists in the city that supports such organizations as the Milwaukee Art Museum and Pier Wisconsin.

In addition to being home to many large, national corporations the city is also home to renowned nonprofit organizations. Check out this list of some of the top companies in Milwaukee that offering corporate matching gifts.

Johnson ControlsJohnson

Johnson Controls Foundation will match up to $5,000 for employee donations.

Read more about the Johnson Controls matching gift program.

Northwestern MutualNorthwesternMutual_logo

Northwestern will match employee donations up to $5,000. All employees and retirees are eligible for the program.

Read more about the Northwestern Mutual matching gift program.

Wisconsin Energy200px-WEC_Logo

Wisconsin Energy Corporation offers a matching gift program where the company will match donations up to $20,000 per employee each year.

Read more about the Wisconsin Energy matching gift program.