Atlanta, GA (November 7, 2018) – Double the Donation is excited to share a new 360MatchPro integration with Classy, creator of world-class online fundraising software for nonprofits. With 360MatchPro, the automated solution from the leading provider of matching gift software to nonprofits and educational institutions, Classy offers its fundraisers a frictionless matching gift experience.
The integration activates 360MatchPro in the background of Classy donation forms, delivering actionable matching gift information post-transaction to capture the maximum number of match-eligible donors.
“We couldn’t be more excited to hear about this employer matching release, which will undoubtedly provide a ton of value to our shared clients,” said Charlie Anderson, Director of Strategic Partnerships at Classy. “The 360MatchPro integration maintains our recommended, uninterrupted donation process while delivering increased value to nonprofits.”
360MatchPro doesn’t risk lowering conversion rates by injecting extra fields or actions onto the donation form. Studies have shown that lengthening a donation form from 3 to 8 fields dropped overall conversion rate by 12.5%! To combat that negative impact, the 360MatchPro integration doesn’t affect the donor experience of Classy forms at all.
360MatchPro initializes after donations have already been submitted, following up with all donors about their match-eligibility — not just those who know enough about their employer’s complicated employee benefits program to actively self-identify as corporate match-eligible.
“The most significant drop-off in matching gift submission is always the donor awareness of their own eligibility and next steps,” said Adam Weinger, President of Double the Donation. “360MatchPro follows up with all donors, not just those who self-identify as match-eligible, ensuring that all opportunities for matching are identified and actively driven to completion.”
All donors who complete transactions through 360MatchPro-integrated Classy forms receive instantaneous matching gift information directly in their inboxes. Those initially identified as eligible for a matching gift program receive information about their company’s program, including a link to their company’s online matching gift submission portal or other next step. Other donors are sent a quick and easy way to check their matching gift eligibility.
All donors’ employment information and matching gift statuses then flow into the 360MatchPro portal for nonprofits and educational institutions to view, filter, export, and take action on.
Organizations using the 360MatchPro integration with Classy will spend less staff time pursuing matching gifts and more time focusing on top opportunities, thanks to the system’s automation and actionable insights.
Ready to take advantage of the 360MatchPro-Classy integration? It’s easy to turn on directly from the 360MatchPro portal! Check out our integration guide here.