Since 2018, Double the Donation’s 360MatchPro, the automated solution from the leading provider of matching gift software to nonprofits and educational institutions, has been able to integrate with Classy, creator of world-class online fundraising software for nonprofits.
The integration activates 360MatchPro in the background of Classy donation forms. This pairing delivers actionable matching gift information post Classy-hosted transaction to capture the maximum number of match-eligible donors.
“We couldn’t be more excited to hear about this employer matching release, which will undoubtedly provide a ton of value to our shared clients,” said Charlie Anderson, Director of Strategic Partnerships at Classy, when the integration was first established. “The 360MatchPro integration maintains our recommended, uninterrupted donation process while delivering increased value to nonprofits.”
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Details Regarding the Integration
Because it’s fully automated, 360MatchPro doesn’t risk lowering conversion rates by injecting extra fields or actions into the donation form. Studies have shown that lengthening a donation form from 3 to 8 fields dropped the overall conversion rate by 12.5%! To combat that negative impact, the 360MatchPro integration avoids affecting the donor experience of Classy forms at all.
360MatchPro goes to work after donations have already been submitted, following up with all donors about their match-eligibility.
“The most significant drop-off in matching gift submission is always the donor awareness of their own eligibility and next steps,” said Adam Weinger, President of Double the Donation. “360MatchPro follows up with all donors, not just those who self-identify as match-eligible, ensuring that all opportunities for matching are identified and actively driven to completion.”
All donors who complete transactions through 360MatchPro-integrated Classy forms receive instantaneous matching gift information directly in their inboxes. Those initially identified as eligible receive information about their company’s program, including a link to their company’s online matching gift submission portal or another next step. Other donors are sent a quick and easy way to check their matching gift eligibility.
The donors’ employment information and matching gift statuses then flow into the 360MatchPro portal for nonprofits and educational institutions to view, filter, export, and take action on.
Organizations using the 360MatchPro integration with Classy will spend less staff time pursuing matching gifts and more time focusing on top opportunities, thanks to the system’s automation and actionable insights.
Ready to take advantage of the 360MatchPro-Classy integration? It’s easy to turn on directly from the 360MatchPro portal! Check out our integration guide here.
Interested in using Double the Donation tools in your nonprofit’s fundraising strategy? Check out our services below.
- Double the Donation’s Premium Plan: Perfect for smaller nonprofits building their matching gifts program, this comprehensive, searchable database can be embedded directly on your website and giving page. Then, you simply direct donors to the database to search their match eligibility.
- 360MatchPro: A fully automated matching gift tool that handles the discovery and marketing process for your nonprofit.
If either of these solutions seems like a good fit for your organization, sign up for a 14-day free trial or a group demo on Double the Donation.