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Strategy
A short email dedicated to corporate matching gifts is one the most effective means of raising matching gift awareness among donors.
Donors simply click on your Double the Donation banner ad or text link. By doing so they can access your matching gift page where they can perform a simple search to see if their company matches donations and access the appropriate forms, guidelines, and instructions.
Suggested Text
We recommend including both a text link and a visual graphic that both link to your nonprofit’s matching gift page which has your Double the Donation matching gift search tool.