As a leading provider of employee matching gift tools for nonprofits, Double the Donation maintains a database of companies that match employee donations. Here are a few companies with a large employy presence in the Birmingham metropolitan area that match employee donations.
Birmingham Matching Gift Corporations
Many large corporations call Birmingham home. These companies’ matching gift programs can make a difference for your nonprofit. Even though The University of Alabama Birmingham is the largest employer in the city the region is also known for its major banks and has a wide variety of Fortune 500 employers. Check out this list of top companies with employee matching programs.
IBM
IBM offers a generous matching program for with benefits for employees and retirees. The company will match donations from employees at a 1:1 ratio, or donate twice as much in IBM equipment. The company will match up to $5,000 per employee each year.
PNC matches donations made by employees between $50 and $2,500. Unfortunately though the program is only open to full-time employees. Retirees and part-time workers are not eligible. PNC matches donations made to a variety of nonprofits.
Regions Financial, one of the largest banks in the Birmingham area, matches donations made by full and part-time employees to a wide variety of nonprofits. Each employee can request a match on donations between $25 and $1,000 annually.
Vulcan offers a matching gift program to allow its employees to give back to the community. The company will match up to $10,000 in donations per employee at a 1:1 ratio to most organizations. But it gets even better. Donations made to educational institutions are matched at a 2:1 ratio.
Want to learn more about how Double the Donation can help your organization increase its fundraising? Click here.
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Over the past few months we published multiple lists of companies which provide volunteer grants of more than $15 per hour.
Campbell Soup Company
The Campbell Soup Company provides volunteer grants worth $20 per hour. For every 25 hours which an employee volunteers, the company will provide a $500 grant. Employees can apply for multiple grants each year.
The Campbell Soup Company also matches employee donations to educational institutions.
Through the company’s Grant Incentives for Volunteer Efforts (GIVE) program, the company provides volunteer grants of $15 per hour up to $3,000 annually. The program is open to U.S. and Canadian employees as well as their spouses.
AMD also offers Team Development Grants. When teams of five or more AMD employees volunteer together, they can apply for an additional $500 grant. Click here to learn about similar companies which offer team volunteer grants.
AMD also matches donations made to most nonprofits so the impact of employee contributions is doubled.
Levi Strauss provides volunteer grants of $20 per hour. Employees are required to volunteer for a minimum of 10 hours before they can request a volunteer grant. Above 10 hours, there are the following tiers multiple tiers:
10 hours = $200 grant (minimum)
20 hours = $400 grant
40 hours = $800 grant
80 hours = $1200 grant
100 hours = $1600 grant
120 hours = $2000 grant
140 hours = $2400 grant (maximum)
Levi Strauss also matches donations to almost all nonprofit organizations.
Peabody Energy not only matches employee donations to nearly all nonprofits dollar for dollar, but the company also provides volunteer grants worth $25 per hour up to $1,000 per employee annually. There are four thresholds which employees can meet:
10 hours = $250 grant
20 hours = $500 grant
30 hours = $750 grant
40 hours = $1000 grant
Through Symantec’s Dollars for Doers program, Symantec encourages employees to volunteer on a regular basis by offering grants of $15 per volunteer hour. Symantec provides up to $1,000 in volunteer grants per employee each year.
Additionally, the company also matches donations up to $1,000 per employee each year.
Hospital Corporation of America offers multiple types of volunteer grants for employees who volunteer in their communities.
Through HCA’s Dollars for Board Service, HCA provides $500 grants when an employee serves on a nonprofit’s board.
Through HCA’s Dollars for Doers program, HCA awards $500 grants to nonprofits when an employee volunteers for at least 25 hours.
Through the Team HCA Project, the company is willing to provide up to $500 in funding for materials when a group of HCA employees volunteer together with a nonprofit.
As an added bonus, the top ten nonprofits based on the total number of volunteer hours registered receive a $1,000 bonus grant each year.
FBR’s Giving Incentives for Volunteer Efforts (GIVE) Program provides FBR Capital with an opportunity to show its support for the volunteer activities of its employees. For every hour that an employee volunteers at a non-profit organization, FBR will donate $20 to that organization up to 50 hours or $1,000 per year.
FBR Capital also matches employee donations up to $1,000 annually at a dollar for dollar ratio. Any donations above $1,000 are eligible for the company’s incentive match program where the company provides a 10% match.
SAP supplements the contributions of SAP employees who volunteer their time to
nonprofit organizations with monetary grants. The grant per hour varies based upon the role the employee plays. The three levels are:
Level 1: If you serve on a nonprofit board, your time is matched with a $20 grant per hour.
Level 2: If you provide hands-on volunteer service, your time is matched with a $40 grant per hour volunteered.
Level 3: If you provide emergency services, your time is matched with a $60 grant per volunteer hour.
In addition to the volunteer grants, through SAP’s Dollars for Dollars (SAP$4$) Program, the company matches employee donations to nearly every nonprofit.
There is a $10,000 combined limit for both SAP’s Dollars for Dollars and Dollars for Doers programs.
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At Double the Donation, we help nonprofits across the country discover and capitalize on corporate philanthropy programs such as matching gifts and volunteer grants. These fundraising opportunities are great opportunities for organizations to receive two donations for the effort of one.
While these programs exist across the nation, we’re going to examine one city, in particular, today–Charlotte, NC.
To help steer organizations in the right direction, we’ve listed some of the top companies located in Charlotte that offer matching gift programs. We’re going to look at the programs of the following companies:
Aon
AT&T
Bank of America
Duke Energy
Goodrich Corporation
Home Depot
First, however, we’re going to explore how your organization can discover these opportunities using matching gift software.
The Best Way to Discover Matching Gift Opportunities
It’s difficult to capitalize on matching gift opportunities if your organization, and its donors, are unaware that these opportunities exist!
While many corporations offer these programs, not everyone does. Further, of those that do, each has different requirements for receiving a matched gift. Matching gift software handles much of the guesswork in building and managing your organization’s matching gift solicitation processes, whether you’re a large, established nonprofit or a smaller organization just beginning.
For example, a nonprofit that’s intent on improving its existing processes would benefit from software such as Double the Donation Matching. This matching gift automation platform not only searches a donor’s match eligibility upon donation but also sends follow-up communications to eligible donors informing them how to begin the process. By embedding this searchable matching gift database directly on your website and donation form, you can instruct donors to search their eligibility when giving.
If your organization is on the market for matching gift tools, visit Double the Donation to learn more about their pricing plans. With that, continue reading to learn about Charlotte’s corporate philanthropy.
Corporate Philanthropy in Charlotte
Charlotte, often called the Queen City, is the largest in North Carolina. It is a major financial center, with the 2nd most financial assets behind New York City. Bank of America is headquartered here, along with several other Fortune 500 employers. 75% of the motorsports industry is located in Charlotte, and it is home to the NASCAR hall of fame.
Charlotte has recently become a major player in the energy field and freight transportation. With this growing industry inside the city, there are ample opportunities for nonprofits to double their donations through corporate matching.
Aon
Aon, a human capital and management consulting service, will match employee donations up to $1,000. The company donates to health and human services, community and civic organizations, and many more.
Full-time employees and retired board members can have their donations matched through AT&T up to $250. All education institutions, excluding K-12, are eligible, in addition to arts and cultural institutions.
Bank of America, including Merrill Lynch, matches employee donations between $25 and $5,000. The company also offers a volunteer grant program which both current employees and retirees can participate in.
Donations made by employees to a wide range of nonprofits between $100 and $5,000 will be matched by the Duke Energy company. Educational institutions are matched on a dollar for dollar basis; all others will be matched at half the employee donation.
Home Depot has a large presence in Charlotte, and its matching gift program is one for the ranks. Home depot will match from a minimum of $25 to a maximum of $3,000 per employee per year. The company matches gifts at a 1:1 ratio.
Matching gift programs are a great way for nonprofits to increase their donations with minimal extra effort.
Charlotte has quite a few of these corporate philanthropy programs, and the above list is by no means comprehensive. Familiarize your staff with these opportunities and seek them out during your next fundraiser.
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At Double the Donation we help our nonprofit partners across the country increase their fundraising through corporate giving programs.
One of the most popular programs among our clients is corporate matching gifts.
Many companies in the Pittsburgh area offer programs like this to encourage employees to get involved in local nonprofit causes. When an employee makes a donation to an eligible nonprofit, the company will match it, typically dollar for dollar. This process will, in effect, provide two donations for the price of one.
With the nonprofit arts and cultural institutions of Pittsburgh generating over $300 million, we decided to create a list of some of the top industry leaders for corporate gift matching programs to help the nonprofits of Pittsburgh navigate some of the intricacies of corporate giving. The following companies will be discussed:
Heinz
Hershey
PNC Financial
PPG Industries
Follow along to learn about corporate philanthropy in Pittsburgh and the best tools to help you discover these opportunities.
Pittsburgh, PA and Corporate Philanthropy
Nine Fortune 500 companies call Pittsburgh, PA home and the city has consistently ranked highly for US job growth. As the 2nd largest city in Pennsylvania, Google, Intel, and Apple have a large presence in the area. The city is also home to multiple universities and colleges.
Over 35 shopping malls are located across the city, as well as several major medical centers. Voted the “Most Livable City”, Pittsburgh has many companies that offer matching gift and volunteer grant programs that could be benefiting your nonprofit. Make sure your staff is aware of this great fundraising opportunity.
The Best Way to Discover Match-Eligible Companies
While the following list includes some of the top companies for matching gifts in Pittsburgh, PA, there are many other companies in the city that also offer corporate matching gift programs.
The biggest obstacle to receiving matched gift revenue is a lack of education regarding these programs. Nonprofits should actively inform donors of these opportunities when matching gift programs are present.
For nonprofits looking to optimize the matching gift processes, this can be even easier through the use of a matching gift automation program such as Double the Donation. As the #1 matching gift automation program, the platform discovers matching gift opportunities and contacts donors with information on behalf of the organization using it. The platform’s industry-leading matching gift database embeds directly to nonprofits’ websites and/or giving forms providing an opportunity for donors to look up their matching gift eligibility.
With that, continue reading for a look at the top 5 companies in Pittsburgh with matching gift programs.
Pittsburgh Matching Gift Programs List
Here is a shortlist of some of the top companies in Pittsburgh that currently offer corporate matching gift programs. If you’re a nonprofit in the area take some time to familiarize yourself with this list, and spend some time learning more about matching gifts and what they can do for your organization.
Heinz
The H. J. Heinz Company offers a generous matching gift program. They will match gifts up to $5,000 per employee. They also match to arts and cultural institutions in addition to higher education and health organizations.
PNC will match gifts to multiple types of organizations. This includes arts and cultural institutions, colleges and universities, and health and human services groups.
They will match donations made between $50 and $2,500 for each employee every year.
Matching gift programs are a great way to increase donations to your nonprofit. Get started with Double the Donation to discover more corporate philanthropy programs today.
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Matching gift programs can double (and sometimes triple!) a donor’s contribution to your nonprofit. By overlooking these programs, nonprofits are missing out on a chunk of additional revenue. In this article, we’ll focus on the San Antonio market.
San Antonio is the 2nd most populous city in the state of Texas, with the metropolitan area containing around 2 million residents. The city is also home to five of the Fortune 500 corporations.
The military, defense industry, and other civil services are the top employers inside the city, so your nonprofit may want to start researching these companies. There is also a large medical employment sector since the city contains one of the only major medical research and healthcare providers in the region.
In other words, if your organization is located in San Antonio, there are numerous companies that offer giving programs, which can significantly increase your organization’s revenue.
To take advantage of these major fundraising opportunities, San Antonio nonprofits should first familiarize themselves with the major employers that offer gift matches. We’ve highlighted just a few of the top companies in San Antonio to get your organization started. Let’s take a look at the following companies:
After reviewing these companies, we’ll take a look at how a matching gift database can help you recognize these important revenue opportunities. Ready to start boosting your nonprofit’s revenue? Let’s dive in!
Allstate Insurance Company
Allstate offers a straightforward matching gift program. The company offers three main ways of giving, two of which are centered around matching gifts.
The first matching gift program is dedicated to higher education. Through Allstate’s Good Hands program, the company matches donations made to higher education institutions at a 1:1 rate. In other words, eligible donations can be doubled! While the minimum donation amount is $25, the maximum is $5,000.
For all other nonprofits, Allstate offers a program called The Giving Campaign. Through this program, the company provides a 15% bonus on donations made to nearly all 501(c)(3) organizations. Those eligible for either program include employees, agency owners, and personal financial representatives.
In addition to matching gifts, Allstate also offers a volunteer grant program for employees who prefer to donate time rather than money. Through its Hands in the Community Grants program, employees and agency owners who volunteer with one organization for more than 16 hours in a calendar year are eligible to receive a grant for the organization. While agency owners are eligible for $1,000 volunteer grants, employees are eligible for $500 volunteer grants.
Chevron has one of the most generous giving programs. While the company matches at a 1:1 ratio like most companies, it’ll match donations up to $10,000. Both full-time employees and retirees are eligible. While each current employee can request up to $10,000 annually, retirees can only request up to $3,000 annually, which is still an impressive amount!
Plus, Chevron offers a volunteer grant program. Each employee or retiree who volunteers for 20 hours in a year can request a $500 grant for that nonprofit. Participants can request up to two of these grants per year. In other words, they can receive $1,000 in grants for 40 hours of volunteering.
With offices located in San Antonio, there are likely a few Chevron employees in your donor base, so don’t overlook this generous employer.
Nationwide offers a matching gift program that has a few more restrictions. Like a few other major companies, they offer a program that caters to higher education, excluding K-12. However, if you do run a K-12 school or organization, there are companies that specifically match donations made to higher education, which often fly under the radar.
Through its matching gift program, Nationwide matches donations made by employees, retirees, and agents to higher education institutions. Matches range from $25 to $5,000 at a dollar-for-dollar ratio. Eligible institutions include:
Junior and community colleges
Four-year colleges and universities
Seminaries and theological schools
Professional and graduate schools
Select other higher education institutions
Additionally, Nationwide offers a volunteer grant program. Through this program, employees who volunteer at least 25 hours with an organization can request a $100 grant.
Andeavor, formerly known as Tesoro Corporation, is a Fortune 500 company headquartered in San Antonio. The company matches employee donations dollar-for-dollar to a wide range of organizations. While most nonprofits are eligible, the program is slightly more generous to schools and other educational organizations.
Andeavor matches gifts ranging from $25 to $5,000. Specifically, the company matches donations up to $5,000 per employee annually to higher education institutions and up to $1,500 per employee per year to other nonprofits. Like many companies, both full-time and part-time employees are eligible for the program.
Also, the company offers volunteer grants. Through Andeavor’s Dollars for Doers program, an employee can earn up to $500 per year for a nonprofit or K-12 school. Grant amount is determined by the number of hours volunteered. For every hour spent volunteering with an organization, an employee earns $10 with a minimum of 30 hours required.
Several other major employers in the San Antonio area offer matching gifts. To continue researching, take a look at these employers:
Microsoft – Microsoft has a very generous matching gift program. It will match donations anywhere from $1 to $15,000. They also offer volunteer grants at $25 per hour—no minimum number of hours required!
USAA – The United Services Automobile Association (USAA) is a San-Antonio-based Fortune 500 company that offers matching gifts for donations made to education institutions (K-12 included).
NuStar Energy – This major San Antonio employer matches employee donations made to higher education institutions. They’ll match donations from $25 to $250 at a 1:1 ratio.
When implementing matching gifts in your fundraising strategy, these are great companies to kick off your research. However, make sure to research all of your donors’ employers.
Exploring Opportunities with a Matching Gift Database
Matching gifts and other corporate giving programs are a great way to boost your revenue. However, pinpointing these opportunities can be a difficult, tricky process. That’s where a matching gift database (like Double the Donation) comes in handy!
Double the Donation works with nonprofits across the country, including San Antonio. By adding a matching gift database to your tech toolkit, your organization won’t miss out on corporate philanthropy. After subscribing to Double the Donation’s service, you’ll be able to embed the tool across all your online fundraising channels. From there, the tool will do the following:
Enable donors to search over 20,000 companies.
Provide all available guidelines and forms on companies’ giving programs.
Won’t let your nonprofit overlook important revenue opportunities.
Plus, Double the Donation automatically identifies matching gift opportunities with email domain screening, contacts those match-eligible donors, and even creates an automated matching gift plan for your organization!
Double the Donation’s tools enable your nonprofit to locate more corporate philanthropy opportunities, which a vital component of nonprofit fundraising.
Think your nonprofit could benefit from Double the Donation’s automation.
Nonprofits across the country can benefit from matching gifts. As a major U.S. city, San Antonio offers substantial revenue opportunities for nonprofits. When you take the time to research your donors, you set your nonprofit up for success.
Now that you know about a few San Antonio companies with generous giving programs, start using them in your fundraising strategy!
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With matching gift programs companies are able to give back to the causes their employees care about. Nonprofits can maximize their fundraising through these programs by familiarizing themselves with companies in their area that offering these benefits to their employees.
It ca often be a difficult task to discover all the companies that have matching gifts or volunteer grants. Double the Donation makes that process simpler for our nonprofit clients.
Corporate Philanthropy in Milwaukee
With a population of over 2 million people, this capital city is the economic and social center of the state of Wisconsin. Five Fortune 500 companies are headquartered in Milwaukee. A thriving spirit of philanthropy exists in the city that supports such organizations as the Milwaukee Art Museum and Pier Wisconsin.
In addition to being home to many large, national corporations the city is also home to renowned nonprofit organizations. Check out this list of some of the top companies in Milwaukee that offering corporate matching gifts.
Johnson Controls
Johnson Controls Foundation will match up to $5,000 for employee donations.
Does your organization have a strategy in place to maximize fundraising from employee matching gift programs? Directing donors to matching gift forms is a great place to start.
After all, one of the biggest challenges nonprofits face isn’t just spreading awareness about matching gifts—it’s helping donors actually follow through. Even when donors are eager to maximize their impact, they often don’t know where to go or what steps to take. That’s where clear direction and smart strategy come in.
In this post, we’ll break down several key methods your organization can use to guide donors straight to their matching gift forms—making the experience a seamless one and boosting your fundraising potential in the process.
At Double the Donation, we utilize a number of different approaches to direct your organization’s supporters to the forms they need to submit matching gift requests. We know each method isn’t created equal, so we’ve prioritized the information we provide to donors to maximize the likelihood they’ll ultimately submit a request.
Ready to find out how? Let’s get started with the basics.
What are matching gift forms?
Matching gift forms are the key documents that employees use to request a matching donation from their employer after they’ve contributed to a nonprofit organization. These forms are part of a company’s corporate philanthropy program, allowing eligible donations to be matched—often dollar for dollar—by the employer.
There are typically two types of matching gift forms:
Paper Forms – Some companies still provide physical forms that employees fill out with their donation details, the nonprofit’s information, and sometimes a copy of the donation receipt. The employee then submits the form to their HR department or a designated matching gift administrator for processing.
Online Submission Portals – Most modern companies now use digital platforms to manage their programs. Employees log in, search for the organization they supported, enter their donation details, and submit the request—all online.
The nonprofit may then be required to verify the donation before the match is approved and disbursed. It’s a simple process, but many donors don’t know where to start, making it crucial for organizations to guide them to the correct form at the right time.
Why directing donors to matching gift forms matters
You might be spreading the word about matching gifts, but if donors don’t know how or where to submit a request, those potential matches can easily fall through the cracks. That’s why directing donors to their matching gift forms isn’t just helpful—it’s essential.
Here’s why it matters:
Increased Match Completion Rates Even donors who are aware of matching gifts may not follow through without explicit instructions. Providing direct access to their employer’s matching gift form removes a key barrier, making it more likely they’ll take action.
Improved Donor Experience Donors want their contributions to make a difference. When you streamline the matching gift process, you show that you value their time and are committed to helping their generosity go further—with minimal effort on their part.
Strengthened Corporate Relationships When donors successfully complete a match, it opens a door between your organization and their employer. This can lead to long-term opportunities for corporate sponsorships, volunteer engagement, and deeper partnerships.
In short, directing donors to matching gift forms is one of the simplest and most effective ways to increase fundraising without asking supporters to reach deeper into their pockets. It’s all about turning good intentions into meaningful, multiplied impact—and guiding them through the process of doing so.
Method #1: Guide Donors to Their Electronic Matching Gift Portals
Many of the largest companies offer an electronic matching gift submission process. While a few companies have developed their own proprietary process, the majority of companies contract the matching gift administration process out to a dedicated corporate matching gift vendor.
Fortunately for nonprofits, in the majority of instances, the electronic login page is actually publicly available on a website that anyone can access. Therefore, we recommend directing donors to the login page, where they enter their username and password and proceed through the matching gift submission process.
Check out the example showcasing how our database directs users to the correct login pages for their matching gift forms:
Method #2: Link to Matching Gift Forms on a Company’s Website
While more and more companies continue to migrate over to an electronic submission process, many still require donors to print and complete a paper matching gift form. In many cases, the form is posted on a publicly accessible website, so we direct donors to the company page where the matching form can be accessed.
Here’s an example of a public-facing web page from Alliant Energy:
Method #3: Provide Donors with Matching Gift Forms on our Servers
If a company requires employees to submit a paper matching gift form, we do our best to provide the donor with a copy of the form. If it isn’t posted publicly on the company’s website, we request that the company provide us with a copy of the form. In these cases, we host the form on our server (typically as a PDF) so your donors can easily download it.
Here’s a sample form for Coca-Cola’s matching gift program hosted on our servers:
Method #4: Direct Donors to their Company Intranet or HR Contact
Sometimes, a company’s matching gift forms can only be accessed via the company’s intranet servers, often for internal security-related reasons.
In these cases, we typically encourage donors to access the form via a quick inquiry on the company intranet. If it’s an online submission process, we notify the donor and ask them to go to a specific location on the intranet or to search for “matching gifts.”
Here’s what this looks like for one company, Freddie Mac, using our matching gift database:
While this is less than ideal, simply telling donors, “Hey, company XYZ will match your donation up to $5,000, and your organization is eligible,” increases the likelihood they’ll log into the company intranet to retrieve and submit the form.
Bonus Method: Skip Matching Gift Forms with Double the Donation’s Auto-Submission
What if your donors didn’t have to fill out a separate matching gift form at all?
Thanks to Double the Donation’s auto-submission feature, select donors can now submit their matching gift requests directly from your donation form or follow-up email—no extra steps, no confusion, and no portal hopping. It’s the most seamless way to turn one donation into two.
Here’s how it works:
When a donor gives to your organization, they’re prompted to search for their employer.
If their company supports auto-submission, they’ll see the option to submit their matching gift request automatically—right then and there.
All it takes is a few clicks, and their match request is submitted in the background—no need to visit a separate platform or fill out a detailed form.
This feature drastically increases match completion rates by removing friction from the process. By enabling auto-submission through Double the Donation, your organization makes it easier than ever for donors to double their impact—and that means more matching gift revenue with less donor effort.
Want to see it in action? Check out this short clip:
Next Steps & Additional Resources
Making it easy for donors to submit their matching gift requests can mean the difference between doubling your impact and leaving money on the table. By implementing these methods in your strategy, your organization can streamline the process, remove donor confusion, and unlock more corporate matching opportunities.
It’s not just about raising more—it’s about empowering your supporters to do more with every dollar. Start applying these strategies today, and watch your matching gift revenue grow.
Looking to learn more about matching gift strategies and beyond? Check out these additional recommended resources:
Corporate Matching Gift Forms | The Ultimate Guide. Take a deep dive into everything you need to know about corporate matching gift forms! This complete guide will help you help your donors understand the documents.
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Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.
But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?
Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.
Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free) to reach your digitally savvy masses.
Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.
We’re going to examine marketing matching gifts on social media through the following:
Sample Matching Gift Posts for Twitter
Sample Matching Gift Posts for Facebook
However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.
The Best Way to Market Matching Gifts
Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!
For example, Double the Donation’s 360MatchPro is the perfect tool for nonprofits looking to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search for their own eligibility!
Additionally, this automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.
Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. Now, let’s check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.
Sample Matching Gift Posts for Twitter
Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet
Here are some example matching gift tweets:
1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.
2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!
3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations: <insert URL>
4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.
5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!
6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.
7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?
Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.
However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.
Sample Matching Gift Posts for Facebook
Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.
Here are some example matching gift posts for Facebook:
1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!
2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.
3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!
4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>
5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>
Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!
If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.
https://doublethedonation.com/wp-content/uploads/2022/05/Matching-Gifts-Social-Media_Feature.jpg270720Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2013-01-18 16:53:232022-06-20 07:53:55Social Media: 12 Matching Gift Posts to Schedule Today
By not promoting matching gifts to donors, your organization may be leaving money on the table. In almost every case, the tax-deductible amount of nearly all cash and stock contributions is eligible to be doubled through employer matching gift programs.
To take advantage of these important revenue opportunities, go over the following key subjects:
Need a refresher on corporate philanthropy? Visit our guide to learn more about corporate matching gift programs. Otherwise, let’s get started!
1. The Relationship Between Tax-Deductible Contributions and Matching Gifts
When nonprofits have membership programs or host special events, there should be a defined tax-deductible amount listed. This should be a specific dollar amount. Also, it should be above the fair market value (FMV) of any benefits received.
That way, attendees and their employers know the specific amount for IRS income tax reporting purposes. The tax-deductible amount of the donation, event ticket, or membership is also what donors should submit to their employers when requesting a match.
It’s the responsibility of the organization to determine the tax-deductible amount and inform event attendees or its program’s members.
For instance, for events, the tickets should have a line similar to the following: “Did you know that $X of your ticket is tax-deductible? If your employer has a matching gift program, this amount might be eligible to be matched.” To learn other ways to promote matching gifts to attendees, visit this guide about matching gifts for special fundraising events.
Now that you know the tax-deductible amount of contributions can be matched, let’s dive into how to calculate it.
2. Calculating the Tax-Deductible Amount for Matching Gifts
As previously stated, it’s up to the nonprofit organization to determine the tax-deductible amount of each contribution. The first step is to determine the FMV of the benefits received.
There are a few ways to do this. Start by comparing the benefits received by the donor with what those benefits would cost if it were not a fundraiser.
For example, let’s say you charge $500 for an annual gala ticket. At the gala, there’s a performance by a well-known band as well as a five-course dinner. Let’s say the nonprofit determines the dinner would cost $50 from a local restaurant while a ticket to see the band would cost $100. In this case, the fair market value of the gala ticket would be $150. Therefore, the tax-deductible amount of the ticket would be $350.
Donors should use this fair market value, rather than the overall purchase price, on their company’s matching gift form.
While each organization has full discretion in determining the FMV, the key is to ensure the values placed on each benefit are reasonable. For instance, is it reasonable for a steak and lobster dinner with dessert to cost $10 at a five-star restaurant? Probably not. An appropriate method is to take a look at the menu of a local restaurant and use its pricing as guidance.
Calculating the FMV isn’t an exact science. It could vary by several dollars and any amount within a reasonable range would be acceptable for government reporting and matching gift requests. The important part is that your organization is taking a fair and honest approach when estimating the FMV.
3. How a Matching Gift Database Can Help
When hosting event fundraisers or heading a membership program, nonprofits might overlook corporate giving opportunities. Corporate philanthropy is vital for nonprofits. Missing out on these opportunities can be detrimental to an organization. That’s where Double the Donation, the industry-leading matching gift database, can help!
By adding a matching gift database to your tech toolkit, your nonprofit won’t overlook revenue from corporate giving programs. For instance, Double the Donation:
Enables donors and volunteers to search for 24,000+ companies.
Gives users all available info and forms on companies’ giving programs.
Allows nonprofits to embed the tool on their online fundraising channels.
Before your event, research your attendees’ employers. You’ll be able to pinpoint which donors are matching-gift eligible. That way, you’ll know who to approach about corporate giving at your event. Whenever someone signs up for your membership program, your team can see which donors might be match-eligible, too! Then, you can reach out to them.
Plus, there’s even more to Double the Donation. Their tool streamlines the process by automatically identifying match-eligible donors in a comprehensive database, following up with them until they complete the match process, and even creating an automated plan for matching gifts! Either tool is great for pinpointing corporate giving opportunities.
Many different types of donations to your organization have a tax-deductible component that can be submitted to corporate matching gift programs. Make sure you’re communicating this with your donors.
Now that you know more about tax-deductible contributions, relay this information to your team and supporters. Start boosting your nonprofit’s matching gift revenue now!
https://doublethedonation.com/wp-content/uploads/2022/05/Tax-Deductible-Matching-Gifts_Feature.jpg280725Adam Weingerhttps://doublethedonation.com/wp-content/uploads/2022/03/logo-dtd.svgAdam Weinger2012-11-15 21:23:492025-02-21 15:39:59Determining the Tax-Deductible Amount for Matching Gifts
Allstate offers a straightforward matching gift program. The company offers three main ways of giving, two of which are centered around matching gifts.
Chevron has one of the most generous giving programs. While the company matches at a 1:1 ratio like most companies, it’ll match donations up to $10,000. Both full-time employees and retirees are eligible. While each current employee can request up to $10,000 annually, retirees can only request up to $3,000 annually, which is still an impressive amount!
Nationwide offers a matching gift program that has a few more restrictions. Like a few other major companies, they offer a program that caters to higher education, excluding K-12. However, if you do run a K-12 school or organization, there are 
Andeavor, formerly known as Tesoro Corporation, is a Fortune 500 company headquartered in San Antonio. The company matches employee donations dollar-for-dollar to a wide range of organizations. While most nonprofits are eligible, the program is slightly more generous to schools and other educational organizations.
Sample Matching Gift Posts for Twitter
Sample Matching Gift Posts for Facebook
