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Microsoft Matching Gift Figures

Matching Gift Ratios and Amounts: How Much Will Companies Match?

You understand the basic concept of matching gifts. You know that in a matching gift program a company will match donations made by employees to a range of nonprofits.

That’s the general definition and a good start. However, in order to succeed in acquiring matched gifts you’ll need to understand the nitty-gritty of the program stipulations.

Well, here is the nitty-gritty!

The amount that a company will match is based on a combination of the matching gift ratios, maximums, and minimums.

Let’s break those three components down based on what we typically see in matching gift programs.

1. Match Ratio:

This is a lot easier to understand than it sounds.

Companies determine how much to match for employee donations based on a preset ratio. The majority of companies match donations at a 1:1 ratio, or dollar for dollar.

In the case of a 1:1 ratio, if an employee gives your nonprofit $100 and her employer agrees to match it, you’ll end up with $100 from the company for a total of $200. You’ve doubled your donation!

Although you can expect to see a lot of 1:1 ratios, they can range from .5:1 all the way up to 4:1. Ratios are typically standardized across all employee types, but sometimes a company will stipulate that, for example, part-time employees or retirees or executives will have different match ratios.

For instance:

 

2. Maximum Match:

Maximum matches have quite the range. You’ll see upper limits from $1,000-$15,000 on average, but there are plenty of matches that are outside that scope.

For instance:

 

3. Minimum Match:

Usually, a company will set a donation minimum, meaning that if a donor’s contribution falls below that set amount, the company will not match the gift.  Most commonly, that dollar amount is $25, but it can range from $1-$100.

For instance:

Combine all three of these factors and you’ll be ready to predict what your nonprofit will rake in from those lucrative matching gifts!

Nonprofit Leadership Traits

Are Gifts In-Kind Eligible to be Matched Through Matching Gift Programs?

Are In-Kind Donations able to be Matched?At Double the Donation we receive a wide range of questions from both nonprofits who subscribe to our matching gift service as well as general readers of our blog. One question that comes up on occasion is whether in-kind donations are eligible to be matched through corporate matching gift programs.

 

Common Question from Nonprofits and Individual Donors

Question from nonprofits:
We’re reviewing our list of donors from the past few months and noticed that some individuals who made in-kind donations work for companies with matching gift programs. Are these donations eligible to be matched?

Question from individual donors:
I work for a company with a matching gift program and want to donate food and supplies to a nonprofit to assist with a recent natural disaster. Do most companies match these in-kind donations?

If you’re looking for the quick explanation then assume the answer is “no, in-kind donations are not match eligible.” Here are excerpts from a few companies’ matching gift program guidelines.

 

Google:

Google is well known for offering a variety of employee giving programs. With matching gifts on personal donations, a fundraising match, and a dollars for doers program, Google supports organizations which employees are passionate about in a number of ways.

In terms of in-kind donations the following is an excerpt from Google’s matching gift guidelines.

“Your gift must be in the form of check, credit card or marketable securities with a quoted market value. Gifts of securities will be matched with cash. The value of the stock will be calculated using the price at the close of the market on the day of transfer of the security. We don’t match any other forms of personal or real property, including in-kind gifts.”

Learn more about Google’s matching gift program >

 

John Deere:

John Deere offers a matching gift program for employees where each employee is able to request matching funds on up to $1,000 of personal contributions each year. The John Deere matches donations to nearly all 501(c)(3) organizations.

In terms of in-kind donations the following is an excerpt from John Deere’s matching gift guidelines.

To qualify for a Program match, employee gifts must:

1. Be paid before a match is paid – pledges do not qualify

2. Be paid in cash, by check or credit card

3. Qualify as a deductible charitable contribution by the U. S. Internal Revenue Service;

4. Be personal contributions by employees only – funds cannot be collected from others and pooled for Program match purposes

Learn more about John Deere’s matching gift program >

 

General Electric:

Did you know that General Electric was the first company to institute a matching gift program? Yes it’s true. Back in 1954, General Electric created the Corporate Alumni Program to support its employees in their personal philanthropy and charitable giving. Since then, it has become a model for countless other employee matching gift programs.

In terms of in-kind donations the following is an excerpt from General Electric’s matching gift guidelines.

Gifts may be made via cash, check, credit card or stock.  Gifts may also be made by current payment from an entity such as a personal foundation or donor advised fund if that entity has been funded solely by the eligible GE participant (note that gifts made to such an entity cannot be matched). The GE Foundation will not match real estate, in-kind, or non-monetary contributions (e.g. services, materials, supplies, etc.).

Learn more about General Electric’s matching gift program >

 

Beam Inc:

Beam Inc. matches donations from employees to a wide range of organizations which fall under the following three general categories:

  1. Education (K-12 and higher education included)
  2. Arts and cultural organizations
  3. Youth based organizations

In terms of in-kind donations the following is an excerpt from Beam Inc.’s matching gift guidelines.

Examples of donations which are not eligible for a matching gift are those involving:

1. Dues, payments, subscriptions and contributions which accrue significant personal benefits to the donor. (e.g., gifts, which cover the cost of services, tuition, fees, subscriptions, tickets, or other considerations).

2. In-kind donations

Learn more about Beam Inc’s matching gift program >

 

Aspect Software:

Aspect Software offers both an employee matching gift program as well as a volunteer grant program. Through Aspect Software’s matching gift program, Aspect matches up to $1,000 annually per employee per year. Through Aspect’s Dollars for Doers program, the company provides $10 per every hour an employee volunteers (max $250 annually).

In terms of in-kind donations the following is an excerpt from Aspect Software’s matching gift guidelines.

What Gifts are Ineligible?

1. Gifts which result in a benefit to the employee.  Examples include:  dues, subscriptions, fees, loan repayments, bequests, insurance premiums, tuition, tickets and dinners.

2. Gifts or payments for primarily political or religious purposes, unless specified for a community outreach program, such as a soup kitchen or homeless shelter.

3. In-kind gifts or gifts of real estate.

4. And a number of other common restrictions.

Learn more about Aspect Software’s matching gift program >

Milwaukee Matching Gifts

Many Companies in Milwaukee, Wisconsin Offer Matching Gift Programs

With matching gift programs companies are able to give back to the causes their employees care about. Nonprofits can maximize their fundraising through these programs by familiarizing themselves with companies in their area that offering these benefits to their employees.

It ca often be a difficult task to discover all the companies that have matching gifts or volunteer grants. Double the Donation makes that process simpler for our nonprofit clients.

Corporate Philanthropy in Milwaukee

With a population of over 2 million people, this capital city is the economic and social center of the state of Wisconsin. Five Fortune 500 companies are headquartered in Milwaukee. A thriving spirit of philanthropy exists in the city that supports such organizations as the Milwaukee Art Museum and Pier Wisconsin.

In addition to being home to many large, national corporations the city is also home to renowned nonprofit organizations. Check out this list of some of the top companies in Milwaukee that offering corporate matching gifts.

Johnson ControlsJohnson

Johnson Controls Foundation will match up to $5,000 for employee donations.

Read more about the Johnson Controls matching gift program.

Northwestern MutualNorthwesternMutual_logo

Northwestern will match employee donations up to $5,000. All employees and retirees are eligible for the program.

Read more about the Northwestern Mutual matching gift program.

Wisconsin Energy200px-WEC_Logo

Wisconsin Energy Corporation offers a matching gift program where the company will match donations up to $20,000 per employee each year.

Read more about the Wisconsin Energy matching gift program.