Through peer-to-peer fundraising, donors reach out to their friends and family to ask for donations on a nonprofit’s behalf. Peer-to-peer is commonly known by other names, including: P2P fundraising, social fundraising, and team fundraising. A nonprofit can launch a campaign as long as it has donors and volunteers who are willing to raise money for the organization’s cause

     

Time-Based Campaigns

Time-based peer-to-peer fundraisers are pretty self-explanatory. They take place within a specific timeframe and usually last anywhere from a couple of weeks to a year. Time-based peer-to-peer fundraisers are usually tied to events that are already scheduled (think: annual walkathon or 5K). Participants will then raise money from the starting date of the campaign until the day of the event.

Rolling Campaigns

Rolling peer-to-peer fundraising campaigns are a bit more general than time-based campaigns. They can be tied to a fundraising event, but that’s not always the case. They can be general fundraising efforts on their own. Either way, rolling peer-to-peer fundraisers are continual fundraising efforts that a nonprofit hosts until a monetary goal is reached. With rolling campaigns, your organization has an endless amount of time to raise funds.

Peer-to-Peer Giving Days

Peer-to-peer giving days are a new type of peer-to-peer fundraiser that is steadily gaining attention and popularity. They are essentially condensed versions of time-based campaigns. They challenge donors to raise as much money as they can or reach a certain goal in 24 hours or less. These giving days can be very exciting, and donors can easily get caught up in trying to raise a lot of money for a worthy cause.

Crowdfunding Versus Peer-to-Peer Fundraising

Crowdfunding

Crowdfunding is not the same thing as peer-to-peer fundraising.

Crowdfunding is essentially peer-to-peer fundraising on an individual scale. People or families use crowdfunding sites to raise money for entrepreneurial endeavors, medical expenses, life events, and more. Individuals or families keep all of the money they raise (minus platform and credit card fees). The cause in questions is chosen by the individual.

Learn more about crowdfunding!

Peer-to-Peer Fundraising

Peer-to-peer fundraising multiples the crowdfunding approach across many campaigns.

Peer-to-peer fundraising is usually employed by nonprofit organizations, schools, or churches. An organization gives its members or supporters the tools they need to raise money on behalf of the organization itself. The cause or project that supporters are fundraising for is determined by the nonprofit. These supporters do not keep any of the funds they raise.

Check out the top peer-to-peer fundraising plaftorms!

How Does Peer-to-Peer Fundraising Work?

1. The nonprofit sets limits and goals.

Team fundraising begins when the nonprofit sets limits and goals.

The nonprofit first needs to determine what kind of campaign they’re running. Is it tied to an event? Will it be rolling or time-based? Will it be a giving day? Before the peer-to-peer fundraising campaign is launched, these limits and goals need to be established. Experienced fundraisers should look to past campaigns for guidance and set a high, but attainable, goal.

2. The nonprofit chooses a P2P platform.

 
The second step in social fundraising is when the nonprofit chooses a P2P platform.

The nonprofit will need to choose a peer-to-peer fundraising platform that meets the organization’s and donors’ needs. They should pay close attention to any setup and transaction fees. Most platforms will either charge a percentage or standard amount per donation made. Considerations during the decision process should include: size of the goal, expected number of fundraisers, and how many donations are anticipated. The platform should also have basic features like the ability to upload photos or videos and create separate fundraising pages for participants.

3. The nonprofit recruits and trains supporters.

The nonprofit recruits and trains supporters as part of the peer-to-peer fundraising process.

Donors who are well-acquainted with a nonprofit’s core mission and values are top fundraiser candidates and should make up the team. The core fundraising team will need some instruction before they go out and start asking for donations. This could range from providing a few email and social media templates that fundraisers can share with their networks to full-fledged training on how to ask for donations. Some nonprofits even help fundraisers build and test their individual pages. The goal is to fully equip supporters to go out and fundraise on the nonprofit’s behalf.

4. The participants create personal fundraising pages.

 
The fourth step in the peer-to-peer fundraising process occurs when the fundraisers create their own personal campaign pages.

Once a donor knows about the specifics of the peer-to-peer campaign, they’ll need to use the organization’s chosen platform to create their own fundraising page. This page can be personalized within the confines of the platform and should be shared by the donor with their social network. Donors can add their own personal stories and connections to the overall campaign and upload their own photos and videos to make their page stand out from other fundraisers’ pages.

5. The participants share their peer-to-peer pages.

Once their pages are ready, the participants share their peer-to-peer pages.

After a personalized fundraising page has been set up, fundraisers should share it with their friends, family members, and coworkers via social media and email. Fundraisers can choose to involve themselves as much as they want in this sharing process. One donor might want to create several social media posts dedicated to the peer-to-peer fundraising campaign while another might want to send out the URL via email to a few close friends. The beauty of peer-to-peer fundraising is that both options are acceptable! As long as donors are reaching out to their peers in one way or another, they are helping spread the word about your campaign and bringing in donations for your cause.

6. Nonprofits track performance and all supporters are thanked.

 
As the peer-to-peer campaign runs its course, nonprofits track performance and thank supporters.

Fundraisers will need to thank the friends, family members, and coworkers who contributed to their peer-to-peer fundraising campaigns. They should send thank-you letters or emails to show their appreciation. Additionally, the nonprofit will need to thank the individual donors as well as the supporters who actively fundraised. And finally, it is important that throughout the process, the nonprofit tracks results and the new donor data that filters in.

Ready to get started?

Create your peer-to-peer campaign, or learn more.

The Benefits of Peer-to-Peer Fundraising (for Nonprofits and Fundraisers)

One benefit of peer-to-peer fundraising is that nonprofits develop relationships.

1. Nonprofits Develop Relationships

With peer-to-peer fundraising, your nonprofit gets to know the supporters who are part of the fundraising team. While they’re still technically donors, they also take on a new role in the organization, strengthening the nonprofit’s relationship with them.

An advantage of peer-to-peer fundraising is that it allows nonprofits to raise funds in a natural way.

2. Nonprofits Raise Funds in a Natural Way

It’s easier and more natural to raise money and expand your donor based when you already have a mutual connection with your prospects (i.e., your existing donors). Peer-to-peer fundraising helps facilitate this organic fundraising process.

While running a social fundraiser, nonprofits save money.

3. Nonprofits Save Money

Fundraising, in all of its forms, costs your organization something. Peer-to-peer fundraising helps minimize costs by putting supporters in the driver’s seat. When you send your supporters out to raise money on your behalf, your organization saves money.

A benefit of peer-to-peer fundraising is that fundraisers can own their individual involvement.

4. Fundraisers Can Own Individual Involvement

Donors get to control how involved they want to be when you invite them to be part of the peer-to-peer campaign. When supporters can engage with your nonprofit in the ways they prefer, they’ll be more invested in your organization and cause.

One positive of team fundraising is that fundraisers get to discuss worthy causes with friends.

5. Fundraisers Get to Discuss Worthy Causes with Friends

With peer-to-peer fundraising, donors get to champion a project or cause they really care about and spread the work among their friends, family members, and coworkers. Supporters get the satisfaction of promoting a worthy cause and mission.

During peer-to-peer campaigns, fundraisers get an inside look into how the nonprofit raises money.

6. Fundraisers Get An Inside Look

Most of your donors will have never participated in the fundraising side of asking for donations. They’ve given to noble causes, but they probably haven’t raised money for one. Peer-to-peer fundraising allows them to catch a glimpse of the other side of the fundraising curtain.

The Top Peer-to-Peer Fundraising Tools

Salsa

Salsa’s peer-to-peer fundraising platform allows nonprofits’ fundraisers to create their own donation pages to send to friends and family members via email and social media websites.Their donation pages will still be branded with the organization’s template, but each one can be personalized by individual fundraisers.

Fundly Pro

Fundly is a crowdfunding platform for individuals that also offers a peer-to-peer fundraising platform for nonprofits. Charities can accept donations and enable fundraisers to form “teams.” Fundly also offers an optional VIP package that comes with onboarding webinars, goal-setting analysis, marketing and fundraising strategies, and more!

Bonfire

Bonfire is a unique peer-to-peer fundraising platform that primarily focuses on helping nonprofit organizations sell t-shirts, sweatshirts, and tank tops to their fundraisers and participants. Organizations don’t have to purchase any of the products upfront, and Bonfire handles all of the inventory, making fundraising easy.

MobileCause

MobileCause’s peer-to-peer fundraising platform allows nonprofits to create beautiful campaign pages and give their supporters the tools they need to fundraise on the organization’s behalf. MobileCause also drives supporters for your peer-to-peer fundraising campaign by inviting them to become a volunteer fundraiser via text message keyword.

Ready to get started?

Create your peer-to-peer campaign, or learn more.

Events That Go With Peer-to-Peer Fundraising Campaigns

Walkathons

Walkathons

5K Races

5K Races

Cycling Events

Cycling Events

Themed Races

Themed Races

Endurance Events

Endurance Events

1. Be Creative

Be creative when peer-to-peer fundraising.

Your peer-to-peer fundraiser needs to stand out from the crowd and rise above the noise of other campaigns. The easiest way to do this is to flex your creative muscles and make your campaign as unique as possible. Find a platform that can be easily customized to your campaign’s particular needs and your donors’ preferences. Your organization is like no other; why should your campaign be like everyone else’s?

2. Tell a Story

Tell a story during your team fundraising campaign.

The best way to gain a large peer-to-peer fundraising following is to tell a heartwarming story. Your donors want to hear about the good that your organization is doing; telling them a story can do that! If you’re trying to raise money for a particular person, family, or community, tell their story in your peer-to-peer fundraising campaign materials. The emotional tie will encourage people to give to the campaign.

3. Recruit the Right Supporters

During your peer-to-peer campaign, recruit the right supporters.

Your existing donor base is the best place to start when recruiting fundraisers to ask for donations on your behalf. However, the supporters you choose should have a strong connection to your organization and cause. Usually, your fundraisers will have given to and volunteered with your nonprofit in the recent past. These supporters can also be some of your biggest advocates or social media influences.

4. Provide Support

Provide support to those who need it during your peer-to-peer fundraiser.

In all likelihood, most of your donors won’t be extremely experienced with fundraising. Therefore, it’s your nonprofit’s job to provide them with the support and training that will help them be successful fundraisers. This support might include email and social media templates, training videos, meetings for your local fundraisers, and a way to get in touch with your organization.

5. Recognize and Acknowledge

Recognize and acknowledge your supporters during your peer-to-peer campaigns.

Your donors are committed to helping your organization achieve its fundraising goals. In return, your nonprofit should recognize and acknowledge those supporters who meet and exceed the expectations. You should send personalized thank-yous to every fundraiser, but you can also publicly acknowledge them during your event.

6. Keep Tabs on Your Progress

Keep tabs on your progress throughout your team fundraiser.

As with any other fundraising effort, you should keep track of your P2P campaign’s metrics. It’s crucial to measure and report your key performance indicators during and after the campaign. Make sure that you keep an eye on your retention and acquisition numbers as well as overall donor involvement and engagement.

$102, 297
U.S dollar raised
208
donors
 
 
This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer.

Sonoma County Wildfire - Help Families in Need

After the destructive wildfires in Northern California, this campaign was created to raise money to help low-income families recover from the disaster.

$24,191
U.S dollar raised
106
donors
 
 
The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach.

6th Annual Realty Austin Habitat for Humanity Home Build

The Austin Home Build campaign took a peer-to-peer approach and team effort to raise nearly $25,000 to sponsor the construction of a new home.

Sonoma County Wildfire - Help Families in Need

$102, 297
U.S dollar raised
208
donors
 
 
This Sonoma County Wildfire campaign was a successful fundraising campaign that offered peer-to-peer.

Sonoma County Wildfire - Help Families in Need

After the destructive wildfires in Northern California, this campaign was created to raise money to help low-income families recover from the disaster.


6th Annual Realty Austin Habitat for Humanity Home Build

$24,191
U.S dollar raised
106
donors
 
 
The Austin Habitat for Humanity Home Build raised a lot of money using the peer-to-peer fundraising approach.

6th Annual Realty Austin Habitat for Humanity Home Build

The Austin Home Build campaign took a peer-to-peer approach and team effort to raise nearly $25,000 to sponsor the construction of a new home.


Ready to raise money with peer-to-peer fundraising?