Peer-to-peer fundraising makes use of existing donors’ connections to raise money for an event or cause. Donors reach out to their friends and family and ask for donations on a nonprofit’s behalf.
Benefits of Peer-to-Peer Fundraising
Different Types of Peer-to-Peer Campaigns
Getting Started with Peer-to-Peer Fundraising
Considerations to Make Before Running a Peer-to-Peer Campaign
Events That Go With Peer-to-Peer Fundraisers
How Does a Peer-to-Peer Fundraiser Work?
What’s the Difference Between Peer-to-Peer Fundraising and Crowdfunding?
Examples of Successful Peer-to-Peer Campaigns
Peer-to-Peer Fundraising in Practice
Best Practices for Running a Peer-to-Peer Fundraiser
How to Promote Your Peer-to-Peer Campaign
Metrics to Track During Your Peer-to-Peer Campaign
Peer-to-Peer Fundraising and Matching Gifts
Peer-to-Peer Fundraising Resources and Tips
Qualities of Great Peer-to-Peer Fundraising Platforms
Peer-to-Peer Fundraising Tools
Expert Advice for Peer-to-Peer Fundraising Campaigns
The most obvious benefit of peer-to-peer fundraising is that it builds on your existing donor relationships and expands your donor base.
Using social media to promote your event or fundraising effort is a great way to reach your guests without blasting them with too many emails.
Making your cause a centerpiece of your event will not only raise awareness, but may also educate participants and inspire them to become regular donors.
For the donors and volunteers who are passionate about your cause, a peer-to-peer campaign is their chance to educate their peers. When they ask for donations, your fundraisers can explain why your cause or mission is worth supporting and why they are so passionate about it.