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Strategy
Recognizing your matching gift all-stars is a great way to continue promoting matching gifts, while ensuring your donors will continue filling out their matching gift forms in the coming years.
After you receive a matching gift check from a corporation don’t forget to acknowledge the donor who took a few minutes to submit the match request.
Not only will they be happy to hear you received the match but it will encourage them to give again and get future donations matched.
Suggested Text
Private Thank You Letters
When you receive a matching gift check from a company, make sure you’re thanking the donor who took the time to submit the match request.
Example of Thank You Letter Wording:
Hi
We recently received a matching donation from
on your behalf. We would like to take this time to thank you, not only for your generous contribution, but for submitting a matching gift request to your employer. Matching gifts are vital for our organization, and having your donation matched and doubled by your employer is an enormous benefit.
Regards,
Public Thank You
One innovative way to acknowledge your matching gift donors relies on social media. If your organization has its own social media specialist and you follow your donors, be sure to schedule a shout out on all your platforms.