Effectively Market Matching Gifts to Your Donors

Strategy

Direct mail is likely to be noticed by less tech savvy donors and members who aren’t exploring your website on a regular basis. Sending a matching gift postcard or including a matching gift insert in new members’ / donors’ welcome packets as well as membership renewal packets can bring additional attention to matching gifts.

Suggested Text

Matching gifts can double your support to our organization! Many corporations offer programs that will match employee donations to our organization. If you volunteer with us, your company may also provide a grant to us as a way to recognize your volunteerism. Matching gifts and volunteer grants are an important source of revenue for our organization. Visit our matching gift page to find out if your company will match your donation and to access the appropriate forms and guidelines.

Tips

• To reduce costs, make the inserts smaller than a full page or use a postcard.
• Rather than creating an additional insert, add it to the back of an existing insert.
• If your organization is concerned about costs, consider only using direct mail for donors / members at the higher giving levels.