Click on each image to view the full version
Strategy
Direct mail is likely to be noticed by less tech savvy donors and members who aren’t exploring your website on a regular basis.
Sending a matching gift postcard or including a matching gift insert in new members’ / donors’ welcome packets as well as membership renewal packets can bring additional attention to matching gifts.
Suggested Text
MATCHING GIFTS can double your support to our organization!
Many corporations offer programs that will match employee donations to our organization. If you volunteer with us, your company may also provide a grant to us as a way to recognize your volunteerism.
Matching gifts and volunteer grants are an important source of revenue for our organization.
Visit our matching gift page at
Tips
- To reduce costs, make the inserts smaller than a full page or use a postcard.
- Rather than creating an additional insert, add it to the back side of an existing insert.
- If your organization is concerned about costs, consider only using direct mail for donors / members at the higher giving levels.