Transitioning to Double the Donation’s Standard Plan
At Double the Donation, our commitment to improving our offerings and ensuring alignment with advancements in the industry—and, more importantly, with the needs of our clients—has always been at the forefront of our operations. Today, in order to meet the growing need, we offer varying subscription tiers for our flagship product, Double the Donation Matching.
In this guide, we want to overview our most popular feature tier, Double the Donation’s Standard Plan—and everything an organization should know about upgrading its account to benefit from this plan.
Follow along to explore these key topics:
- The Double the Donation Difference
- Double the Donation’s Pricing Tiers: FAQ
- Benefits of Double the Donation’s Standard Plan: Impact + Value
- Matching Gift Essentials vs. Our Standard Plan
- Getting Started with Double the Donation Standard
When it comes to maximizing matching gifts with automation, it’s important to us that our users are connected with the right tools for the job. For tons of nonprofits and schools, that means Double the Donation’s Standard Plan.
Keep reading to see if it’s what you need to power your matching gift efforts!
The Double the Donation Difference
Double the Donation is the industry-leading matching gift automation provider, supplying powerful workplace giving tools to thousands of organizations across its network of users. The platform covers matching gifts and more—including volunteer grants, volunteer time off, and even corporate sponsorships programs.
What is Double the Donation’s Standard Plan?
Double the Donation Matching is our most popular feature tier—a complete matching gift automation solution. The platform incorporates the matching gift plugin tool but also goes several steps further to proactively identify and pursue matching gifts.
Specifically, our Standard Plan incorporates…
- A multi-faceted approach to uncovering match-eligible donors;
- Timely and personalized follow-up email cadences;
- Complete branding and personalization options;
- Optimized data reporting and synchronization.
Check out this 60-second overview to learn more:
By transitioning to our standard plan, more matching gifts are driven to completion, resulting in substantial corporate and overall fundraising revenue growth for its users. Not to mention, the entire process is automated for fundraising organizations and their donors, producing an optimized matching gift experience for everyone involved. This also provides organizations with more time to devote to the most lucrative opportunities without worrying about potential matches slipping through the cracks.
Double the Donation’s Pricing Tiers: FAQ
Choosing the right Double the Donation plan for your organization is essential for maximizing matching gift revenue. With multiple feature tiers available, nonprofits may have questions about which plan best suits their needs.
In order to address any uncertainty, we’ve compiled a list of frequent inquiries below:
What pricing plans does Double the Donation offer?
Double the Donation offers multiple pricing tiers designed to meet the needs of nonprofits of all shapes and sizes. Each plan provides access to the company’s industry-leading matching gift automation platform, but the features available vary based on the selected tier.
Today, available plans include:
Essentials — The Essentials Plan is a great starting point for nonprofits looking to introduce matching gifts into their fundraising strategy. It provides access to Double the Donation’s matching gift database, allowing donors to search for their employer’s matching gift eligibility. However, this plan includes limited integration (one donation form integration per Essentials account) and customization capabilities, meaning organizations have a more restricted view of their efforts overall.
Standard — Next, the Standard Plan is our most popular option, offering a balance of automation and customization to maximize matching gift revenue for nonprofits and schools using the tools. This plan is ideal for organizations of all sizes looking to scale their matching gift efforts while reducing administrative workload. It’s currently recommended for organizations raising more than $10,000 in annual matching gift revenue.
Enterprise — Finally, the Enterprise Plan is the most advanced option, designed for large nonprofits and institutions handling high donation volumes and with a need for advanced customization functionality. It includes everything within the Standard plan, plus parent/child accounts, multichannel messaging, custom APIs, and more.
Who qualifies for the Essentials plan?
The Essentials Plan is designed for smaller nonprofits looking to take advantage of corporate matching gifts without the need for advanced automation. To qualify for this plan, organizations must meet specific criteria, including:
- Annual Revenue Under $1 Million – In order to register for the Essentials plan, organizations must have reported less than $1 million in total revenue per year on their most recent Form 990.
- Maximum Match Identified Threshold – If an organization identifies more than $50,000 in matching gift opportunities within a year, it will need to upgrade to a higher-tier plan to continue service.
As organizations grow and generate additional revenue, they may need to transition to Double the Donation’s Standard Plan to take full advantage of exclusive features like CRM integrations, advanced customization, and one-off matching gift program management. Why? Those additional features are going to better accommodate their needs and help them unlock even more growth opportunities.
Why are mid-size and larger organizations better suited for the Standard plan?
While the Essentials Plan is an excellent entry-level option for smaller fundraising groups, it is exclusively available to organizations with less than $1 million in total annual revenue. If your nonprofit exceeds $1 million in nonprofit revenue (or identifies more than $50,000 in matching gifts), you’ll need to upgrade to a higher-tier plan—such as the Standard—to continue service.
However, even beyond meeting basic qualifications, we recommend that most organizations go with the Standard Plan to maximize their matching gift potential. In addition to expanded functionality, Double the Donation’s Standard Plan can also be the more cost-effective option for large-scale causes.
Rather than being billed by usage, the Standard plan incorporates a flat annual fee. For growing nonprofits handling a high volume of donations, this is generally going to be the best fit, providing the tools and automation needed to scale efficiently and maximize matching gift revenue in the long run.
Benefits of Double the Donation’s Standard Plan: Impact + Value
Over time, it’s become evident that transitioning to Double the Donation’s Standard Plan is more than an upgrade. It’s an opportunity to employ a transformative tool for nonprofits and education causes looking to implement effective matching gift fundraising with ease.
The overall benefits it offers are multi-faceted and include (but are certainly not limited to) the following…
Automated Matching Gift Marketing and Workflows
Through its advanced functionality and extensive database, Double the Donation Standard identifies matching gift opportunities at the moment of donation. It then guides donors through the process, driving these opportunities to completion and potentially doubling or tripling your matching gift fundraising revenue.
By automating this process, you can secure more matching gifts without adding extra work for your team. This means less time wrestling with data and more time focusing on your cause. In fact, the platform’s intuitive design and functionality make managing your fundraising efforts a breeze. It’s a comprehensive platform that provides actionable insights, automates follow-ups, and offers streamlined reporting.
Seamless Data Ecosystem
Double the Donation Matching integrates seamlessly with over 100+ donation tools and CRM systems. This means a smooth flow of data between your various platforms, reduced manual input, and enhanced accuracy.
Even better? Transitioning to Double the Donation’s standard plan includes all integrations—donation forms and CRMs alike—at no additional cost! (Hint: we recommend integrating both a donation form provider and a donor database to ensure fuller coverage of your network.)
Enhanced Donor Engagement
With automated, personalized outreach, Double the Donation’s Standard Plan ensures that donors are always aware of matching gift opportunities. This not only drives donor engagement but also encourages repeat donations. By providing donors with information about their employer’s matching gift programs, you empower them to make their donations go even further.
More and Larger Donations
By making it easy for donors to discover and apply their employer’s matching gift programs, Double the Donation Matching can help you increase the size and impact of donations. After all, donors who know their gifts will be matched are often more motivated to give and give more generously.
Elevated Matching Gift Conversion Rates
More corporate matches are submitted and received by donors and organizations utilizing Double the Donation’s Standard Plan than any other matching gift solution—including Double the Donation’s Essentials Plan.
As supporters walk through the initial donation and subsequent matching gift processes, Double the Donation is known for driving individuals further down the respective funnels. All in all, users see more individual donation revenue in addition to elevated matching gift success.
Double the Donation Essentials vs. Our Standard Plan
Double the Donation Standard includes everything offered by Double the Donation’s Essentials Plan, plus innovative new features that bring nonprofit and educational fundraising to new heights.
Take a look at the additional functionality offered by our flagship automation solution:
| Key Feature | Double the Donation Essentials | Double the Donation Standard |
|---|---|---|
| Hosted Matching Gift Page | ✓ | ✓ |
| Matching Gift Plugin | ✓ | ✓ |
| High-Level Summary Statistics | ✓ | ✓ |
| Donation Form Integrations | ✓ | ✓ |
| CRM Integrations | ✗ | ✓ |
| Automated Email Streams | ✗ | ✓ |
| Matching Gift Auto-Submission | ✗ | ✓ |
| Detailed Analytics Dashboard | ✗ | ✓ |
| CSV Data Import | ✗ | ✓ |
| Company Exclusions | ✗ | ✓ |
| Advanced Customization Settings | ✗ | ✓ |
| Unlimited Users | ✗ | ✓ |
| Volunteer Essentials Included | ✗ | ✓ |
Not to mention, additional differences between the two subscription plans include…
Multiple Fundraising Software Integrations
Another fundamental advantage of transitioning to Double the Donation’s Standard Plan is that it integrates directly with nearly all of the most popular donation tools, CRMs, and peer-to-peer fundraising platforms out there. This makes it easier than ever for nonprofits and educational institutions to incorporate matching gifts in every phase of the fundraising process. And with Double the Donation Standard, you can benefit from connecting multiple integrations at once (including donor management software!) to ensure no opportunity slips through the cracks.
If we don’t already integrate with your favorite giving solution? Don’t worry—we’re developing new partnerships every day. Not to mention, there’s still a lot you can do by transitioning to Double the Donation’s Standard Plan, even without a native integration with your fundraising software.
One-Off Matching Gift Program Management
One-off matching gift program management allows organizations to create and oversee custom matching gift programs tailored to their specific fundraising needs. This feature is currently exclusive to Double the Donation’s Standard and Enterprise Plans, enabling eligible nonprofits to add unique matching gift programs directly into the database platform.
With this capability, organizations can ensure that donors working for companies with exclusive or cause-specific matching gift opportunities—such as limited-time campaigns or event-based matches—can easily access and utilize these programs.
In contrast, our Essentials Plan does not include this feature, meaning nonprofits must track and communicate these opportunities externally rather than integrating them into the Double the Donation platform.
More In-Depth Data Reporting
Though the Essentials Plan provides access to birds-eye view statistics, such as the top companies searched in an organization’s matching gift plugin, transitioning to Double the Donation Standard brings the scope of matching gift data reporting to a new, comprehensive level.
Pictured in a sample dashboard below, Double the Donation’s Standard Plan empowers fundraisers with smart insights into their current matching gift efforts as well as lucrative opportunities for expanding initiatives.
This 360-degree view includes analytics such as:
- Total revenue, number, and percentage of donations marked as match-eligible
- Total revenue, number, and percentage of matching gifts submitted
- Total revenue, number, and percentage of verified matches received
- Email delivery, open, and click rates
Getting Started with Double the Donation’s Standard Plan
As we make this critical transition together, we want new Double the Donation Standard users to feel ready for the change—and empowered with the tools and knowledge they need to make the most of the platform.
Here are a few things your team can do to prepare!
Understand the Unmatched Value
The cost of Double the Donation’s Standard Plan reflects the significantly increased value and capabilities it offers. Not to mention, our pricing is scaled based on a number of factors. These include the size of an organization and its individual fundraising amounts. The result is that smaller organizations pay less than larger ones.
All in all, pricing plans are designed to provide a significant return on investment—producing an average 20-50% increase in match revenue.
Some organizations have even identified enough matching gifts using Double the Donation’s Standard Plan in a single day to cover the subscription cost for a year!
Utilize Personalized Assistance
During your transition to Double the Donation’s Standard Plan, our dedicated client success team will reach out to provide assistance. Our goal is to help maximize your Double the Donation platform, ensuring you’re leveraging its features to their fullest potential.
We’re here to support you every step of the way as you navigate this process. Feel free to contact our support team with any questions or for assistance with your Double the Donation Standard account.
Learn More About Double the Donation Matching
To support your transition, we’ve prepared several materials that dive deeper into the benefits of Double the Donation Matching—and how you can make the most of the platform.
Check out the following recommended resources to get started:
- One-pager outlining Double the Donation Matching functionality.
- Case study compilation outlining other organizations’ success with our tools.
- On-demand run-through of the Double the Donation Matching platform.
- Live training webinars every Tuesday:
- Integration search widget to identify platforms available within our partnerships network.
- Double the Donation’s Matching Gift Academy (free for current clients!).
After all, the more you know about our platform and the functionality available to you, the better you can make an informed decision about the tools you need to supercharge your efforts.
Onward and Upward with Your Matching Gift Revenue
We’re beyond excited about this new chapter—and the opportunity to showcase what Double the Donation’s Standard Plan will bring. As always, we’re grateful for your continued support and trust. Plus, we’re eager to help you unlock new levels of success as you transition to our Standard Plan.
Here’s to the next chapter of your fundraising journey!
For any further queries or support, please feel free to reach out to our team today.
