This is one of the most important metrics to keep track of. When your organization has verified the submitted matching gifts from your donors’ employers, you can finally count them as “received matching gifts.”
Tracking this metric over the months and years will help your nonprofit identify what strategies are working and which ones you should tweak.
For instance, if you notice that you receive more matching gifts after your year-end appeals have been made, take a look at the matching gift marketing strategies you used leading up to December 31st. If you aren’t already, implement those tactics for your fundraising all year round for greater matching gift success.