Matching Gift Metrics Nonprofits Should Track
Your nonprofit should definitely be keeping track of the contributions that your donors give as well as the matching gift donations that their employers make. If your organization is simply accepting donations without collecting and analyzing the data, you won’t know which matching gift marketing strategies are working and which ones you should leave by the wayside.
Every organization has a different way of letting their donors know about matching gifts. When your matching gift team or coordinator looks at the data produced by the following metrics, they can determine which of your tactics are producing the best results.
Whether you just started receiving matching gifts or have been promoting them for awhile, your nonprofit can benefit from tracking these eight matching gift metrics.