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Matching Gift Participation Rates

Has your organization ever taken a look at which companies are consistently providing matching gift donations to your organization?

If you have, you may notice that a disproportionate number of matching gifts come from a select few companies.

Survey Results | Participation Varies Widely by Company:

The Chronicle of Philanthropy released a report entitled “How America’s Biggest Companies Give” which was compiled from their Corporate Giving Survey.

Employee Matching Gift Participation Rates

Key Insights on Matching Gift Participation Rates:

Insight #1: 65% of Microsoft employees request a match from the company compared to less than 15% for Xerox, Dell, and Verizon. This is a direct result of Microsoft being one of the best at communicating matching gift information to employees.

Insight #2: Pfizer leads companies in the pharmaceutical industry with over 30% of employees participating in the company’s matching gift program.

Insight #3: Matching gift programs are widely utilized by employees in the financial services sector. American Express leads the pack with 70% of employees requesting the company match at least one charitable donation.

Insight #4: Based on this sample of companies, the consumer goods sector has the lowest employee participation rates. Of the companies that provided data, Johnson & Johnson leads the sector with 25% of employees having one or more donations matched by the company.

 

Impact on your Organization’s Matching Gift Revenue: Home Depot vs. Coca-Cola:

For instance, both Home Depot (~13K Atlanta employees) and Coca-Cola (~5K Atlanta employees) are headquartered in Atlanta and offer similar matching gift programs.

One would expect Atlanta based nonprofit organizations to receive a significant number of matching gift donations from each of these companies. Unfortunately that doesn’t appear to be the case. The majority of nonprofits we’ve spoken to self-report far more matching donations from Coca-Cola compared to Home Depot each year. **

 

So what causes this discrepancy?

Organizations typically explain this phenomenon by talking about the number of employees each company has in the area. While it’s true that a company with a major presence in a city is more likely to provide a larger number of matching gifts, there’s an even more important factor.

How well a company internally promotes matching gifts dictates how likely an employee is to know about the program and submit matching gift requests.

We know it doesn’t take a genius to come up with the above statement, but it’s true. So many employees at companies with matching gift programs have no idea their employer offers a program. If an employee / donor lacks knowledge of their company program, there’s no way they’ll submit a matching gift request.

 

Closing the Gap:

Although your organization can’t change how widely companies promote matching gifts to their entire employee base, you can greatly influence the percentage of your donors who submit matching gift requests.

If you raise awareness and make it easy for your donors / their spouses to submit matching gifts, you can increase matching revenue.

We recommend nonprofits promote matching gifts in three locations:

  1. In the donation process
  2. Across your website
  3. In your communications

If you effectively promote employee matching gifts to your donors, you can overcome low participation rates.

Data Sources:
*Based upon a publicly available survey of companies which was conducted by The Chronicle of Philanthropy.
**Based on our conversations with membership and development managers at select Atlanta organizations.

Learn why companies have matching gift programs and how your nonprofit can take advantage of corporate philanthropy.

Why Do Companies Have Matching Gift Programs?

People are usually told that if it’s too good to be true, it probably is. Even more people have that very same reaction when they’re told that their employers are willing to give out free money to a nonprofit of their choice.

These programs may seem like they’re taken from a nonprofit professional’s dream, but they are very real! More and more companies are offering corporate matching gift programs in order to prioritize corporate social responsibility. In one of these programs, businesses will match an employee’s donation to select nonprofits and double, sometimes even triple or quadruple, the impact. Other times, companies will offer grants to eligible nonprofits if their employees even volunteer their time.

As a nonprofit professional, it’s your job to get the word out about these programs to your donors. However, to fully understand these programs, you need to know exactly why businesses create giving programs. Let’s run through a few topics and areas of thought around corporate giving, such as:

  1. How corporate giving is great for branding.
  2. Why employees want to give back to their communities.
  3. Why companies choose specifically to match gifts.
  4. How can a matching gift database help nonprofits?

There are a few reasons why corporations give to charity. One of the most well-known reasons is for tax purposes, but the benefits go much deeper than that. If you’re ready to understand the reasoning behind corporate philanthropy, let’s dive in!
Developing a positive, recognizable brand is one reason why companies have matching gift programs.

1. How Corporate Giving is Great for Branding.

What is the biggest misconception people have about branding? Brands are logos, and logos are brands. However, the way people perceive your company and its products goes much deeper than a logo. It’s influenced by previous interactions, by advertising, and by what people have read and know about the company.

For instance, companies like Toms Shoes are well known for their one-for-one program that donates a pair of shoes to an impoverished child for every pair purchased. When consumers make the decision to buy a pair of Toms Shoes, they’re not just deciding based on the Toms logo.

Instead, their decision is heavily influenced by the ways that the company has branded itself as a leader in philanthropy. In other words, people feel good doing business with Toms, which makes them want to continue supporting the business.

However, not every company needs to donate tangible items to make a difference. We often mention companies like Google for their robust spirit of philanthropy. Consumers trust Google, because it has a reputation for doing good. In the business world, trust means everything.

Companies everywhere are giving millions of dollars away to charity for one simple reason, it’s good for developing a trustworthy brand. Therefore, it’s good for business.
Giving back to the community is a big reason why companies match gifts.

2. Why Employees Want to Give Back to Their Communities.

Giving back to the community is the heart of corporate giving. Yes, giving programs develop a trustworthy brand, but socially-aware businesses know they have the power to do more than that.

Oftentimes, businesses want to support the community that supports them. That way, their local consumer base will take pride in advocating for them.

Plus, corporate giving develops well-rounded employees. By creating well-designed programs, companies convey their desire to give back to the community. When employees know they can make a substantial difference in their communities, they’ll be much more motivated to do so.

Doubling, and even sometimes tripling, their employees’ contributions makes it much more appealing to donate and volunteer for local nonprofits. In fact, 84% of donors say they’re more likely to donate if a match is offered.

Charitable employees will be drawn to businesses that offer these programs, creating a well-rounded and generous work environment. Even if employees don’t already donate time and money to nonprofits, they’ll still become much more aware of these opportunities. A giving program that increases employees’ potential impact may be the push an individual needs to donate or volunteer!
Allowing employees to pick which causes their employer financially supports is a major reason why companies match gifts.

3. Why Companies Choose Specifically to Match Gifts.

You may be wondering why companies don’t just donate their entire giving budget to a few select charities.

For one, matching employee donations can forgo difficult screening processes for charities. Companies don’t want to donate money to charities that are inefficient, corrupt, or have had major scandals. Matching employee donations puts the research burden on the employee, not the company.

It also avoids debates about which nonprofits should receive funds by democratizing the process. In other words, the employees have a say in how their company spends its giving budget.

Remember, matching donations also encourages employee philanthropy. Generous employees look good for overall company branding too. Microsoft, for instance, can boast that its employees raised over $1 billion dollars for charity since the inception of its giving program.

In short, matching gifts is just a simpler way of donating. When an employee shows their employer which causes they care about, companies know how to allocate their giving budget.
Now that you know why companies match gifts, use a matching gift database to help you pinpoint these major revenue opportunities.

4. How Can a Matching Gift Database Help Nonprofits?

For nonprofits, pinpointing corporate giving opportunities can quickly become overwhelming as their supporter bases grow. Researching each donor’s and volunteer’s employer is an ongoing, arduous process. That’s where a comprehensive matching gift database (like Double the Donation) comes in handy!

Double the Donation is the world’s leading matching gift database. It has data on more than 20,000 companies representing 15+ million match-eligible individuals. Best of all, it easily integrates with other software, so you won’t have to worry about transferring your existing data! Here’s how it simplifies the matching gift process:

  1. You embed the tool on your nonprofit’s website or online donation page.
  2. Donors/Volunteers can search their employers even before they contribute.
  3. They’ll instantly receive info on their employers’ giving program (e.g. requirements, restrictions, forms, etc.).

Large nonprofits may benefit even more from 360MatchPro by Double the Donation. Through email screening, the system automatically detects match-eligible donors and reminds them to complete the match process through automated emails.

Matching gifts and volunteer grants are vital for your fundraising strategy. Make sure you can instantly recognize your opportunities, so you can maximize your nonprofit’s much-deserved revenue!

Think your nonprofit can benefit from Double the Donation?


Fully understanding matching gifts means knowing why corporate giving exists in the first place.

It’s great for branding and boosting business, but also, companies want to give back to their communities. Plus, these programs increase employee morale and retention.

It’s easy to feel like a cog in a machine with no attachment to your workplace, but a company that takes interest in causes that its employees support is more likely to gain respect.

Want to learn more about matching grant programs and how they can benefit your organization? Check out the following articles:

  1. Matching Gifts: A Q&A Guide for Nonprofit Organizations  Still confused about matching gifts? Take a look at this comprehensive guide by Re:Charity.
  2. Top Matching Gift Companies. Check out this list of top companies that have generous giving programs.
  3. Corporate Social Responsibility: The Definitive Guide. Find out more about why businesses implement giving programs with this guide on CSR.
Learn how to use social media to promote matching gifts today.

Social Media: 12 Matching Gift Posts to Schedule Today

Social media – we all use it in one way or another. Whether we’re connecting with friends or catching up on the latest breaking news, social media has become an integral part of the daily routines of many.

But are you maximizing the impact of your social media platforms for your fundraising efforts, specifically in regards to matching gift programs?

Remember: With corporate matching gift programs, your organization is able to collect two donations for the price of soliciting one. Through these programs, employers pledge to match the donations made by their employees to nonprofit organizations such as yours, effectively doubling the impact of the original gift. These programs present a huge opportunity to increase your fundraising revenue,and you want to capitalize on them whenever possible.

Promoting corporate matching gift options using Twitter, Facebook, and the like is a quick, easy and cost-effective way (read: free)  to reach your digitally savvy masses.

Social media is incredibly efficient, as you’re able to schedule posts in advance and on a recurring basis. This means you don’t have to remember to continue posting– the networks will do it for you! This paired with the extensive network available to you through these platforms makes social media an opportunity to use to the fullest.

We’re going to examine marketing matching gifts on social media through the following:

  • Sample Matching Gift Posts for Twitter
  • Sample Matching Gift Posts for Facebook

However, before you begin posting about matching gifts on social media– which will inevitably bring forth donors interested in the programs– ensure your internal matching gifts processes are comprehensive.

Learn the best way to market matching gifts.

The Best Way to Market Matching Gifts

Once you begin posting about matching gifts on social media, there’s a decent chance you’ll have a few interested donors inquiring about their eligibility. The easiest way to push donors in the right direction and get them started with the matching gift process is by simply directing them to a comprehensive matching gift tool!

For example, Double the Donation’s Premium Plan is the perfect tool for nonprofits just beginning to build their matching gifts solicitation processes. Embed this comprehensive, searchable database directly on your donation form and website, and then link to it in your social media posts. Then, when donors see your posts and are interested, they know exactly where to look to search their own eligibility!

For larger nonprofits looking to improve their existing matching gift processes, 360MatchPro may be the better solution. This automated matching gifts tool allows for the immediate searching of a donor’s eligibility upon making a donation. Once an eligible donor is identified, the software sends automated marketing communications to inform the donor of matching gift opportunities.

Matching gift software provides you with an easy way to manage the influx of interest generated by social media posting. If this seems like a good solution for your organization, sign up for a 14-day free trial with Double the Donation.

With that, check out the following 12 sample posts to inspire your Twitter and Facebook-based matching gift marketing.

Twitter is a great tool to market matching gifts.

Learn how to use Twitter in your matching gift marketing.Sample Matching Gift Posts for Twitter

Because of Twitter’s 280-character limitation, be concise and to-the-point in your communications. Further, include a quick link to your organization’s giving page, website, or dedicated matching gift page so interested donors can access it on-the-fly via tweet

Here are some example matching gift tweets:

1. Did you know your gift can be doubled, tripled & even quadrupled? Your employer might offer matching gift programs.

 

2. Did you donate to us this year? There’s still time to submit a matching gift request from your employer!

 

3. It’s February – do you love us? We love you, too! Click here to see if your company will double your donations:  <insert URL>

 

4. Ever wonder if your employer matches donations? Search our database to learn more about your employer at <insert URL>.

 

5. Last year, we raised $X from corporate matching gift programs – help make 20XX a better year!

 

6. Did you know that tons of organizations offer matching gift opportunities? Check to see if yours does.

 

7. It takes just a few minutes to submit corporate employee matching gift forms… have you submitted yours?

 

Additionally, with retweets, donors can also easily share the word about your organization’s offering. The platform was made with efficiency in mind—so if you want to simply and quickly inform your donors, Twitter is a great place.

However, to educate donors about matching gifts through more in-depth communications, consider using Facebook.

Facebook is a great tool for marketing matching gifts.

Learn how to use Facebook when marketing matching gift programs.Sample Matching Gift Posts for Facebook

Facebook doesn’t present the challenge of character limitations as Twitter does, but that doesn’t mean you can ramble on. The following examples balance offering more in-depth information with catering to the shorter attention span associated with the internet.

Here are some example matching gift posts for Facebook:

1. We sincerely appreciate all donations to <Your Organization’s Name>! Did you know that your generosity has the potential to be doubled, tripled, or even quadrupled? Check to see if your employer offers a matching gift program!

 

2. What do Microsoft, Bank of America, IBM, and Verizon all have in common? Each one matches donations made by their employees’ to nonprofit organizations. This means that if you donate, or have donated to <Your Organization’s Name>, and work for one of these four companies, the company will double your donation. Many major employers offer similar programs. Search <insert URL> to find out if your employer offers something like this, as well as to access program guidelines, how-to instructions, and relevant forms.

 

3. A huge thanks to all of our donors, and a double thanks to those who submit matching fund requests from their employers! Does your employer offer a program like this? Check today!

 

4. Help us <Your Organization’s Mission>. Ask your employer to match, double, or even triple your donation today! Check out your organization’s matching gift options here: <insert URL>

 

5. We like to brag that our donors are the best. Not only do they contribute to us, but they also take the extra step to see if their employer offers a matching gift program that may double the total donation to our organization! Have you checked to see if your company offers a matching gift option? Thanks for being a super donor if so! Check here to see if your company has a program like this: <insert URL>

 

Just as with Twitter, donors can easily share your Facebook posts with their friends and family. It’s a great way to get in front of new donors you might not reach otherwise!


If used correctly, social media can be a valuable resource in marketing matching gift opportunities. For more information on how to use social media to market matching gift programs, check out some additional social media ideas.

Check out these Seattle companies with matching gift programs that can enhance your nonprofit's fundraising strategy.

Companies with Matching Gift Programs in Seattle, Washington

Corporate giving programs, specifically matching gifts, play a major role in nonprofit fundraising. Many nonprofits overlook these opportunities, lowering their potential revenue.

Double the Donation works with nonprofits across the country to enhance their fundraising strategies. This is done by pinpointing matching gift programs and corporate volunteer grant opportunities.

With a population of around 4.5 million including its metropolitan area, Seattle is home to some of the nation’s most philanthropic Fortune 500 companies. In fact, the city has become a leader in sustainable, green living. In response, many companies in the area took notice and instantly became champions of corporate social responsibility as well. Brush up on these employers in the Seattle area:

  1. Starbucks
  2. Microsoft
  3. Wells Fargo
  4. QuoteWizard
  5. Boeing
  6. Intermec Foundation
  7. Liberty Mutual Group
  8. Alaska Airlines

Donors who work for companies offering these programs can double, even triple their contributions to eligible nonprofits! All it takes is a little extra work on your end to encourage donors to complete the process.

If you’re ready to boost your nonprofit’s revenue, let’s take a look at some of the top companies in Seattle, Washington that offer matching gift programs.

Starbucks

Starbucks opened its first shop over 40 years ago in Seattle, Washington. Since then, Starbucks not only has become one of the world’s most recognizable brands, but it also offers a well-designed giving program.Starbucks is a Seattle matching gift company that also offers a volunteer grant program.

Starbucks offers a matching gift program where the company matches donations anywhere from $20 to $1,500 per employee each year. Full-time, part-time, and retired employees are eligible.

For employees who prefer to donate their time rather than money, Starbucks offers a volunteer grant program, where they’ll write a check up to $1,000 depending on the number of hours volunteered.

Read more about Starbucks’ matching gift program.

Microsoft

As one of the most generous corporate philanthropists in not only Seattle but in the world, Microsoft offers a variety of employee giving programs.Microsoft is a Seattle matching gift company that offers a generous employee giving program.

Through its employee match program, the company doubles employee donations to almost all nonprofits. Microsoft has increased its matching gift maximum from an already impressive $12,000 to a tremendous $15,000.

To make things even better, Microsoft also has a volunteer grant program where the company donates $25 to organizations for every hour its employees volunteer—no minimum number of hours required! Additionally, the company provides each new employee with a small grant to allocate to a nonprofit of his or her choosing.

Read more about Microsoft’s matching gift program.

Wells Fargo

As a top Fortune 500 company, Wells Fargo & Company has a strong presence in Seattle and many other major US cities.Wells Fargo is a matching gift company that also offers a volunteer grant program with no minimum hour requirement.

While Wells Fargo only matches donations to educational institutions, its $2,000 limit for each employee can still increase donors’ impact on causes that they care about. The minimum matched by Wells Fargo is $25, and they’ll match donations at a 1:1 ratio. In other words, eligible donations can be doubled!

Plus, Wells Fargo also offers a volunteer grant program, with no minimum number of hours required! Each year, Wells Fargo awards more than $500,000 in volunteer grants, making a major difference for eligible nonprofits.

Read more about the Wells Fargo matching gift program.

QuoteWizard

QuoteWizard, a Seattle matching gift company, matches donations at a 3:1 ratio.While QuoteWizard has only a little over 100 employees, it’s a well-known company in Seattle. As a way of giving back to the Seattle community, it offers a matching gift program where donations are offered at a 3:1 match. In other words, eligible donations can be quadrupled!

The company matches donations anywhere from $25 to $10,000 to most nonprofits. Since its inception, the company has donated over $400,000 to nonprofit organizations and is an avid supporter of the Seattle community.

Read more about QuoteWizard’s matching gift program.

Boeing

Boeing, a well-known company in Seattle, offers a matching gift program for employees who give to charitable organizations. Even after moving its headquarters to Chicago, Boeing remains the largest private employer in the city.Boeing, a well-known Seattle matching gift company, is the largest private employer in the city.

The company will match gifts between $25 and $10,000. While charitable donations made by current employees can be matched at a 1:1 ratio, donations made by retired employees can be matched at a .5:1 ratio.

Boeing also provides grants to nonprofits where employees donate their time. The company provides a $10 grant for every 10 hours of volunteering, with a max of $10,000. To qualify, employees must volunteer at least 25 hours. Boeing also offers team volunteer grants, awarded to groups of employees who volunteer for nonprofits. The gift is scaled by the number of employees in the group.

Read more about Boeing’s matching gift program.

Intermec Foundation

With a 5:1 match on donations from employees and directors, the Intermec Foundation offers one of the most generous matching gift programs in the corporate world, let alone Seattle.Intermec, a Seattle matching gift company, matches donations at a generous 5:1 ratio.

The Intermec Foundation will provide up to $75,000 in matching funds per employee per year and up to $150,000 in matching funds per director per year.

For example, let’s say an Intermec Foundation employee donates $2,000 to an eligible nonprofit. Assuming the individual submits a match request, the Intermec Foundation will provide a matching gift of an additional $10,000, totaling $12,000. A program like this has the power to completely change a nonprofit’s growth trajectory!

Read more about the Intermec Foundation’s matching gift program.

Liberty Mutual Group

The Liberty Mutual Group provides matching funds to select types of organizations during Give with Liberty, the company’s annual giving campaign.Liberty Mutual Group is a Seattle matching gift company that has an annual giving campaign for employees.

Through online pledging and payroll deduction, Liberty Mutual matches 50 cents on every dollar (i.e. a .5:1 ratio) that employees donate to a wide variety of social service nonprofits. Their payroll giving campaign is only a portion of the company’s matching gift program.

Plus, Liberty Mutual also offers volunteer grants for 3 employees annually. Each of these 3 selected employees receives $10,000 to donate to a nonprofit of their choosing. Nonprofit volunteers must register for this award, known as the Chairman’s Community Service Award.

Read more about the Liberty Mutual Group’s matching gift program.

Alaska Airlines

Alaska Airlines, a Seattle matching gift company, matches gifts to eligible nonprofits anywhere from $50 to $4,000.Alaska Airlines works with nonprofit groups in the areas of health and human services, arts and cultural programs, as well as education, environmental, and civic organizations.

They will match gifts with a minimum of $50 and a maximum of $4,000 at a 1:1 ratio. Like many organizations, their match request process is done electronically, which speeds up the process.

Alaska Air also gives organizations volunteer grants of $10 per hour for up to $1,000, after an employee volunteers at that organization for a minimum of 5 hours.

Learn more about Alaska Air’s matching gift program.


Learn how Double the Donation can help your nonprofit pinpoint Seattle matching gift companies.

Matching Gift Database: How Double the Donation Can Help

As the most comprehensive source for all things corporate giving, Double the Donation’s database allows corporate employees to quickly check their match eligibility, submit matching gift requests, and submit volunteer grant requests to their employers.

With more than 20,000 companies that represent over 15 million match-eligible individuals, it’s the world’s leading matching gift database. A database like this can pinpoint major revenue opportunities for nonprofits!

Larger nonprofit organizations may benefit even more from 360MatchPro by Double the Donation, which goes above and beyond providing the necessary forms and guidelines. It recognizes match-eligible donors through email domain screening and will automatically follow up with these individuals until they complete the match process.

Think your organization may benefit from Double the Donation’s tools?


Corporate philanthropy is a driving force in the nonprofit world. If your organization isn’t taking advantage of it, you may be missing out on major revenue opportunities.

A substantial amount of Seattle businesses offer these programs, so make sure to familiarize yourself with your donors’ employers. That way, you can boost your revenue and double (maybe even triple!) your donors’ impact. Don’t let these important opportunities slip through the cracks. Start researching your donors’ employers now!