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Unlocking Corporate Grants Using Supporter Employment Data

August 12, 2025/in Learning Center, Employer Appends, Fundraising Strategy, Corporate Sponsorships /by Adam Weinger

Securing corporate grants can often feel like a daunting task, especially when it comes to identifying the right companies and contacts. However, many nonprofits overlook a powerful resource already within reach: corporate grants and employment data. By tapping into the employment information of your supporters, you can unlock a treasure trove of funding opportunities that are closer than you think.

Why? Companies are much more likely to fund organizations that resonate with their employees, whether through matching gift programs, CSR initiatives, or employee-nominated giving. These opportunities often start with a single connection: one of your donors, volunteers, or board members who works for a company eager to give back.

In this post, we’ll show you how to use corporate grants and employment data to identify and secure more funding opportunities than ever before.

1. Why Employment Data Matters for Corporate Grants

Many corporate giving programs, but especially grants, prioritize organizations with an internal advocate. This is usually an employee who donates, volunteers, or nominates the nonprofit in question. Therefore, if you can identify where your supporters work, you instantly gain visibility into which companies might be open to funding your mission.

Here’s why employment data is so valuable in this context:

Workplace giving grants: Companies are more likely to fund causes that matter to their workforce, which is where workplace giving programs like matching gifts, volunteer grants, and more come in.
Employee-nominated grants: Many companies accept nonprofit nominations from current employees, so knowing where your supporters work allows you to target them effectively.
Broader connections to grant opportunities: Even beyond grants that are specifically “employee-nominated,” nonprofits can use employment information to locate existing connections to charitable businesses. When a company sees that a sizable segment of their employee base supports your cause, they may be more likely to shell out grant funds.

The bottom line? Knowing your supporters’ employers allows you to tap into otherwise hidden funding pipelines. But first, in order to do so effectively, you need a system for capturing that data.

2. How to Collect Supporter Employment Information

Collecting employment data doesn’t have to be intrusive or complicated. In fact, most donors are happy to share where they work, especially if you explain how that information can help you unlock more impact.

Start by integrating employment data fields at key touchpoints:

Donation forms: Include an optional “Employer Name” field alongside standard fields such as name and email.
Confirmation pages: Prompt donors to check if their employer has a giving program immediately after donating by providing their company name in a database search tool.
Email follow-ups: Send a follow-up email asking supporters where they work, explaining how it can lead to increased funding.
Event sign-ups or volunteer forms: Add a simple employer field here, too; these contacts are often highly engaged and ready to provide additional value.

In addition to collecting data manually, organizations can also use employer data enrichment strategies to uncover employment information for supporters who haven’t provided it directly. These services analyze an individual’s name, email, and other identifying details to match them with publicly available employment records, allowing you to fill in the existing gaps in your database and fueling your corporate grant search.

By combining direct collection with employer append tools, you can build a far more complete picture of your supporter base and proactively identify companies that may be a great fit for outreach.

3. How to Identify Corporate Grants

Once you begin collecting supporter employment information (either through your donation forms or volunteer sign-ups) you can begin identifying which companies offer corporate grants that align with your mission. But with thousands of companies potentially offering funding, it can be tough to know where to start.

Instead of cold outreach, we recommend strategic resources to focus your efforts:

Look for curated corporate grant lists. Numerous nonprofit blogs and philanthropy platforms publish regularly updated roundups of companies with active grant programs. For example, check out this list of companies that give grants to nonprofits!
Look at your supporters’ employers. At this point, you should know where some of your supporters work. Use this information to research whether their companies offer grants or sponsorships, and whether employees can nominate or advocate for your organization.
Explore CSR or community investment pages. Visit the websites of companies in your network and look for terms like “Community Impact,” “Corporate Responsibility,” or “Giving Back.” These often lead to grant program guidelines, eligibility criteria, and deadlines.
Track and document your outreach. Use a simple CRM or spreadsheet to track potential grantmakers, application timelines, contact information, and employee advocates within each company.

Once you’ve identified likely prospects, craft proposals that highlight your mission alignment, your existing relationships with their workforce, and the tangible impact of their support. You can also tap into professional grantwriting resources, whether that’s hiring a writer, attending a webinar, or downloading free templates, to strengthen your applications.

4. Using Employment Data to Strengthen Grant Requests

Employment data isn’t just about discovery; it’s also a powerful way to strengthen your actual grant applications. When applying for a corporate grant, having an internal advocate can dramatically increase your odds of success.

Here’s how your team can involve them for the best results:

Ask the employee to nominate your nonprofit, if required by the grant.
Include their name, role, and connection to your organization in the application.
Invite them to provide a testimonial about why they support your mission.
Ask them to share internal CSR contacts or program guidelines with your team.

From there, when reaching out to corporate contacts or applying for grants, mention the employee connection explicitly: “We are proud to have 14 donors and 3 volunteers from your company, including Jane Doe from your Marketing team. Their ongoing support makes a meaningful impact, and we would love to explore a deeper partnership.”

All in all, this type of outreach shows alignment, community relevance, and trust: three key factors for funders considering grant applications.

5. Building Long-Term Value with Corporate Partners

Unlocking a single grant is excellent, but turning that grant into a long-term partnership is even better. Luckily, employment data can help you build those bridges.

For example, consider using corporate employment connections as a starting point for ongoing engagement. You can…

Send tailored impact reports to the employee advocate and CSR contact;
Invite company reps to site visits, events, or webinars;
Recognize the company publicly through social media, email, or donor walls;
Offer corporate volunteering opportunities that align with their values;
Bundle sponsorship, volunteering, and grant opportunities into custom partnership packages;
And more.

In the best case scenario, you’re not just asking for money. You’re inviting a company to be part of your mission and vision in a real, tangible way.

By keeping the employee connected, reporting on outcomes, and providing continued value, you can turn a one-time grant into a multi-year relationship that benefits both sides of the party.

Wrapping Up & Next Steps

Supporter employment data is one of the most underutilized assets in nonprofit fundraising. By simply knowing where your supporters work, you unlock access to employee-driven and broader giving programs, increase your relevance with corporate funders, and make your grant requests more personal and powerful than ever before.

Luckily, you can start today by:

Adding an “Employer” field to your donation and event forms
Conducting an employer append to gather missing employment info
Using that data to research and pursue grant opportunities backed by internal advocates

With complete data and a well-thought-out strategy in place, your nonprofit can open new funding pipelines, build stronger corporate partnerships, and expand your impact, one supporter at a time.

Turning Corporate Event Sponsorships into Strategic Relationships

August 11, 2025/in Fundraising Strategy, Corporate Sponsorships, Learning Center /by Adam Weinger

Your gala was a huge success, your corporate sponsors seemed thrilled, and you’re already dreaming about next year’s event. But then… crickets. Your sponsors disappear until you reach out again, twelve months later, asking for the same thing.

Sound familiar? You’re not alone, and here’s the exciting part: there is untapped potential here.

What if that amazing company that sponsored your silent auction could become so much more than a one-night partner? What if they became your year-round champion, matching employee donations, sending volunteer teams, and even advocating for your cause in their industry?

The secret isn’t in asking for bigger sponsorship checks. It’s in transforming these relationships from simple transactions into genuine partnerships that benefit everyone involved.

Why Nurturing Relationships with Corporate Sponsors Matters

Corporate partners who feel truly connected to your mission will go above and beyond traditional sponsorship. Many companies, especially larger corporations, have budgets for initiatives that would directly benefit nonprofits, such as:

Offering matching gift opportunities for your donors
Organizing employee volunteer days that bring fresh energy to your programs
Donating incredible auction items
Providing professional services you couldn’t otherwise afford
Using their networks to spread your story far and wide

This guide will show you exactly how to make this transformation happen. We’ll walk through 11 proven strategies to identify the perfect partners, build authentic relationships, create unforgettable experiences, and keep the momentum going all year long.

1. Start with the Right Fit

Before you even think about reaching out, take time to find companies that genuinely align with your mission. The best partnerships feel natural from day one because both organizations share similar values and goals.

Look for companies that make the perfect partners by searching for things like:

Companies supporting similar causes – If they’re already writing checks to organizations like yours, they clearly understand and value the work you do
Local businesses – Companies in your community have a vested interest in making your area better and want to be known as good community partners
Large workforces – More employees mean more potential volunteers who might be passionate about your mission
Established CSR programs – Companies with foundations, matching gift programs, or volunteer days already have infrastructure for partnerships

The research phase might seem tedious, but it’s pure gold for relationship building. Use LinkedIn to find CSR managers or community relations directors. Better yet, ask your board members or key donors if they have connections. Warm introductions are incredibly powerful and show the company that people they trust believe in your organization.

Pro tip: Double the Donation’s corporate giving database makes it easier than ever to research companies’ giving priorities, sponsorship guidelines, and contact information. Look for businesses that already participate in matching gift programs since they’ve already demonstrated a commitment to supporting nonprofits like yours.

2. Build a Relationship Before You Pitch

A common mistake nonprofits make is going for the ask before they have warmed up the lead.

Instead of immediately sending a sponsorship packet, start with genuine curiosity about their goals. Schedule a casual coffee meeting and ask questions like “What does community involvement mean to your company?” or “What kinds of partnerships have been most rewarding for your team?”

Sometimes companies aren’t looking for marketing exposure at all. Maybe they want employee engagement opportunities, or they’re trying to build goodwill in the community, or their leadership genuinely cares about your cause and wants to make a difference.

Offer value before asking for anything. Here are some low-key ways to build trust

Have your Executive Director speak at a company meeting about trends in your industry
Host an employee lunch-and-learn about your programs
Offer a behind-the-scenes tour of your facilities

These interactions build trust and help both sides figure out if there’s real potential for partnership. The goal is to have them thinking “We should definitely work with these people” before you ever mention sponsorship dollars.

3. Be Clear On Sponsorship Packages (And Deliver)

Before connecting with potential event sponsors, come up with meaningful event sponsorship packages. Offering a variety of price points and benefits ensures that any organization interested in participating can find something that fits their budget and goals.

Consider creating tiered packages like:

Presenting Partner ($10,000+): Logo on all materials, speaking opportunity, premium table placement, social media shout-outs, and custom activation space
Champion Level ($5,000): Logo on select materials, recognition during event, preferred seating, and social media mentions
Supporter Level ($2,500): Name in program, table signage, and newsletter mention
Friend Level ($1,000): Program listing and website recognition

But here’s the crucial part: whatever you promise, deliver flawlessly. Take photos of their signage, screenshot social media posts featuring them, and document everything. Leverage your nonprofit CRM to make this infinitely easier by creating automated reminders for deliverables and storing all sponsor communications in one place.

4. Offer Measurable Results

While it can be difficult to measure the results of an event sponsorship, there are ways you can provide tangible results and information to your sponsors. If you are promoting your event sponsors on your nonprofit event landing pages, link them with UTM codes so you can track exactly how much traffic you are generating for them.

Create a comprehensive post-event report that includes:

Event attendance numbers and demographic breakdown
Social media reach and engagement metrics
Photos showing their branding and activation
Feedback surveys from attendees mentioning their company
Stories of impact made possible by their support
Media coverage that featured their involvement

The more data you can provide, the easier it becomes for sponsors to justify continued partnership internally. Many corporate sponsors need to show ROI to their executives, so help them build that case.

5. Offer a Seamless Onboarding Experience

Landing a new corporate sponsor is only the first step. How you welcome and integrate them into your mission can make the difference between a one-time check and a multi-year commitment.

A thoughtful onboarding process ensures that your new partner feels informed, appreciated, and excited from the start. Consider these steps:

Kickoff Meeting – Schedule a meeting with key contacts to align on shared goals, expectations, and communication preferences.
Sponsor Welcome Kit – Provide materials like your latest impact report, brand guidelines, upcoming event calendar, and key staff contact information.
CRM Setup – Add sponsor contacts, communication notes, and agreement details into your nonprofit CRM, so you can track every interaction and set automated reminders for follow-ups.
Engagement Calendar – Share opportunities for involvement throughout the year, from volunteer days to speaking engagements.

By treating sponsors like valued partners from day one, you lay the foundation for long-term collaboration.

6. Track Your Donor’s Employer Data

One of the most overlooked opportunities in corporate fundraising is right under your nose: your existing individual donors’ employers. Many of your supporters work for companies that could become major sponsors, and you might not even know it.

Employment data is a goldmine for corporate giving strategy because it helps you:

Identify Hidden Connections: That $100 annual donor might work for a Fortune 500 company with a massive corporate foundation
Find Matching Gift Opportunities: Companies that match employee donations often sponsor nonprofits, too
Build Warm Introductions: Current donors can be your best ambassadors to their employers
Target Recruitment Efforts: Focus volunteer recruitment on companies where you already have employee support

If you discover that fifteen of your donors work for the same large employer, that’s a clear signal to approach that company about a formal partnership. Your donors become internal champions who can speak authentically about your impact.

7. Transform Events Into Year-Round Partnership Opportunities

The biggest mistake nonprofits make is treating corporate sponsors like ATMs that only get activated once a year. Your annual gala, auction, or festival shouldn’t be the end of a sponsor relationship; it should be the launchpad for deeper, year-round collaboration that creates genuine value for both parties.

Start with post-event momentum. Within two weeks of your event, host an exclusive reception for sponsors to celebrate successes and share behind-the-scenes stories. Use this intimate setting to introduce the concept of ongoing partnership opportunities throughout the year.

Create meaningful touchpoints that matter. Move beyond simple thank-you notes to engagement opportunities that provide real value:

Quarterly Volunteer Days: Invite sponsor employees to pack food, mentor clients, or help with facility improvements. These hands-on experiences create emotional connections that last far beyond your annual event and give employees meaningful ways to connect with your mission.
Executive Advisory Roles: Invite sponsor executives to serve on project-specific task forces or advisory committees. This insider access makes them feel truly invested in your success while providing your organization with valuable business expertise.
Employee Giving Integration: Partner with sponsors to promote workplace giving campaigns among their employees, potentially doubling or tripling the total support you receive from that company while building broader awareness of your mission.
Strategic Networking Events: Host quarterly gatherings where sponsors can connect with each other while learning about your programs. Position your organization as a community builder that creates valuable business relationships, not just a beneficiary seeking support.

Make it systematic, not sporadic. Use your donor database to create custom communications that go out on a regular schedule. Quarterly check-ins, monthly impact updates, and timely invitations to relevant opportunities keep your organization top-of-mind without overwhelming busy executives.

When sponsors see their event investment transform into meaningful, ongoing collaboration, they’re far more likely to renew (and increase) their support year after year.

8. Leverage Technology for Corporate Relationship Management

Managing year-round relationships with multiple corporate sponsors requires organization and consistency that’s impossible to maintain with spreadsheets and good intentions alone. A sophisticated nonprofit CRM becomes your relationship management command center.

Look for CRM features specifically designed for corporate relationship management:

Contact Hierarchies: Track relationships between individual contacts, their companies, and subsidiary organizations
Communication Tracking: Log every email, phone call, and meeting to ensure no interaction falls through the cracks
Automated Workflows: Set up reminders for follow-ups, renewals, and stewardship activities
Reporting Dashboards: Monitor sponsor engagement levels and identify relationships that need attention
Integration Capabilities: Connect with email marketing, event management, accounting, and workplace giving systems for seamless data flow

The right technology doesn’t replace relationship building. It amplifies your ability to be thoughtful, consistent, and strategic in your outreach.

9. Offer Creative Sponsorship Benefits Beyond Logos

Many companies are looking for fresh, meaningful ways to connect with causes, beyond the standard logo placement. By thinking creatively, you can offer benefits that make your sponsorship package stand out while providing genuine value that resonates with modern corporate social responsibility goals.

Create signature experiences that can’t be replicated elsewhere:

Sponsored Program Days – Dedicate a day of programming to a sponsor, with signage and social media posts highlighting their support. Take it further by naming the day after them (“Wells Fargo Financial Literacy Day”) and creating custom materials they can share with their own stakeholders.
Employee Spotlight Stories – Feature sponsor employees in your newsletter or blog to show the human side of their involvement. Include their personal motivations for supporting your cause and how the partnership has impacted them professionally and personally.
Behind-the-Scenes Access – Give sponsors VIP tours, access to board meetings, or the chance to meet program participants directly. Create “insider briefings” where they get first access to program updates, challenges, and successes before the general public.

Leverage digital opportunities for maximum impact:

Co-Created Content Series – Partner with sponsors to develop educational content, webinars, or social media campaigns that showcase their expertise while advancing your mission. A financial services company could co-host financial literacy workshops, while a tech company could lead digital skills training.
Exclusive Digital Channels – Create sponsor-only Facebook groups, LinkedIn communities, or email newsletters where they can network with other supporters and get insider updates about your work.
Custom Impact Dashboards – Use your fundraising and engagement tools to create real-time, personalized reports showing exactly how their support made a difference. Include metrics they care about, like volunteer hours generated, people served, or measurable outcomes achieved.

Think beyond traditional event benefits:

Thought Leadership Platforms – Invite sponsor executives to speak at your events, contribute to your blog, or participate in podcast interviews about industry trends that intersect with your mission.
Innovation Labs – Partner with tech or consulting sponsors to tackle specific organizational challenges, giving them a chance to showcase their problem-solving skills while helping you improve operations.
Legacy Projects – Offer naming opportunities for programs, facilities, or initiatives that will provide long-term brand association and recognition.
Cross-Promotion Opportunities – Feature sponsors in grant applications as implementation partners, include them in media interviews about collaborative initiatives, or highlight their support in presentations to other potential funders.

Creative benefits not only make sponsors feel special, but they also deepen the connection between their brand, your mission, and your community while providing them with valuable content and experiences they can’t get elsewhere. The key is understanding what each sponsor values most and crafting benefits that align with their business goals and corporate culture.

10. Automate a Follow-Up Email Series

Don’t let your sponsors disappear into the void after your event ends. Set up an automated email series that keeps corporate sponsors engaged and informed about your organization’s ongoing work throughout the year.

Here’s what a strategic follow-up series might look like:

Week 1 Post-Event: Thank you message with event highlights and immediate impact
Month 1: Detailed impact report showing how their sponsorship dollars were used
Month 3: Update on programs they helped fund with specific success stories
Month 6: Invitation to volunteer opportunity or facility tour for their employees
Month 9: Preview of next year’s event with early engagement opportunities
Month 11: Formal renewal conversation with customized proposal

A nonprofit CRM makes this seamless by automatically triggering these communications based on sponsorship dates and allowing you to personalize messages based on their specific interests and giving history. You can also track open rates and engagement to see which messages resonate most with different sponsors.

11. Measure and Optimize Your Corporate Program

Like any fundraising strategy, corporate relationship building improves with measurement and optimization. Track metrics that matter for long-term partnership development:

Retention Rate: What percentage of sponsors renew year over year?
Upgrade Rate: How many sponsors increase their investment over time?
Engagement Score: How actively do sponsors participate in non-financial opportunities?
Lifetime Value: What’s the total value of relationships beyond just sponsorship dollars?
Pipeline Health: How many prospects are in each stage of relationship development?

Use this data to refine your approach. Maybe sponsors who attend volunteer days are 3x more likely to renew. Or perhaps companies that start with smaller sponsorships but receive excellent stewardship become your biggest champions over time. Make your data work for you, so you can build upon what works and eliminate what doesn’t.

Final Thoughts

Building lasting partnerships with corporate event sponsors starts with viewing them as strategic allies who believe in your mission rather than one-time transactional donors. The difference between organizations that struggle with sponsor retention and those that cultivate thriving corporate relationships often comes down to this single shift in perspective.

To maximize the potential of corporate sponsors, nonprofits should create a comprehensive stewardship plan. This begins with understanding the sponsor’s goals and creating a mutually beneficial relationship. Staying connected and demonstrating impact throughout the year is essential for maintaining the relationship and unlocking additional opportunities, such as matching gift programs and volunteer days.

Tools like nonprofit CRMs can help manage and track sponsor relationships, and platforms like Double the Donation can help organizations make the most of corporate giving potential.

Double the Donation and Bonterra DonorDrive Enable Matching Gift Functionality on Modal Forms

August 5, 2025/in Press Releases, Company Updates /by Adam Weinger

Double the Donation and Bonterra DonorDrive are thrilled to announce an additional product enhancement to the DonorDrive product suite. Double the Donation Matching now integrates with DonorDrive’s modal giving form making it easier for organizations to raise more from matching gifts across their fundraising campaigns.

“As we continue to support organizations in increasing revenue and running effective fundraising campaigns, we want to ensure that we offer functionality designed for impact,” says Kasey Cuppoletti, Senior Director of Product Management. “Incorporating Double the Donation into our modal forms ensures our organizations can make the most of workplace giving and corporate matching gifts across all of their DonorDrive forms.”

With this integration, donors can identify their employer as they give and be met with next steps to submit their matching gift request. With expanded functionality across Bonterra DonorDrive forms, organizations can increase visibility and accessibility of corporate matching gift programs to their donors.

“With corporate matching gift programs continuing to grow in popularity, we are excited to extend the use of Double the Donation’s integrations with Bonterra DonorDrive to modal forms,” says Adam Weinger, President at Double the Donation. “With our integration, organizations are able to be more proactive when it comes to identifying corporate matching gift opportunities and raising more for their mission.”

Bonterra DonorDrive and Double the Donation’s available integrations are easy to access and simple to activate. Follow our integration guide for more information on activating the integration and raising more from corporate matching gifts.

Ready to add matching gift automation to your Bonterra DonorDrive donation forms? Request a demo with Double the Donation today and be sure to share that you’re using Bonterra DonorDrive.

Want additional resources to help you take your matching gifts strategy to the next level? Enroll today in our Matching Gift Academy for in-depth content about growing your matching gift revenue.

About Bonterra DonorDrive: Bonterra is technology for the greatest good — helping nonprofits, charitable foundations, and socially responsible companies raise more, give more, and get more for their missions. With leading solutions across fundraising and engagement, strategic philanthropy, and impact management, we’re innovating with a higher purpose: to increase giving to 3% of US GDP by 2033, creating $573 billion more in global impact every year. Learn more at www.bonterratech.com.

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://doublethedonation.com/get-a-demo/

Nurturing Payroll Giving Donors: 5 Tips to Deepen Engagement

August 4, 2025/in Payroll Giving, Learning Center /by Adam Weinger

Payroll giving donors are some of the most consistent and committed supporters nonprofits have, but they’re often overlooked in day-to-day fundraising strategies. Still, their support adds up significantly over time, allowing organizations to benefit from ongoing, reliable donations. That’s why it’s more important than ever to have a plan for nurturing payroll giving donors.

Thanks to workplace giving partners like America’s Charities, many nonprofits receive detailed reports that include donor information, giving you the opportunity to identify, thank, and build relationships with these supporters. In this post, we’ll share five practical tips to help nonprofits nurture payroll giving donors, deepen their connection to your cause, and raise more through the programs.

Whether you’re just starting to track this audience or looking to improve retention and lifetime value, the following best practices will help you turn payroll donors into lasting champions for your mission:

Send prompt, personalized thank-you messages.
Keep donors up-to-date with regular impact reports.
Create an exclusive payroll giving donor community.
Celebrate milestones.
Invite further involvement.

These small but intentional actions can go a long way in making payroll donors feel seen, appreciated, and connected to your mission. By recognizing their ongoing commitment and tailoring your stewardship efforts, you’ll not only boost retention but also foster a sense of belonging that turns workplace givers into long-term advocates for your cause.

1. Send prompt, personalized thank-you messages.

One of the most important ways to nurture payroll giving donors is to acknowledge their support promptly and personally. Because payroll gifts are automatically deducted from paychecks, these donors may not receive the same level of recognition as those making one-time or online gifts, making it all the more important to go the extra mile.

As soon as you receive donor information from a disbursement partner (such as America’s Charities), take the opportunity to send a warm thank-you message. For the best results, you’ll want to include:

Their name
The impact of their recurring gift
A brief note that acknowledges their choice to give through their employer

Even a simple message like “Thank you, Alex, for setting up a payroll donation through your workplace giving program. You’re helping us make a difference every month” can build goodwill and reinforce their connection to your cause.

2. Keep donors up-to-date with regular impact reports.

Payroll giving donors often give quietly and consistently in the background, which means they may not always see the tangible results of their generosity. To keep them engaged and inspired, it’s essential to regularly share the value of their ongoing support.

Because payroll donors typically don’t interact with your organization each time they give, corporate impact reports serve as a vital touchpoint. These reports don’t have to be long or formal. Brief monthly or quarterly updates that show where their donations are going can be incredibly effective. Highlight the real-world outcomes of their contributions, such as how many meals were provided, how many students were reached, or how their steady giving helped sustain a specific program.

Whenever possible, personalize these updates by referencing their donor segment: “As a payroll donor, your ongoing support plays a key role in helping us plan ahead and respond consistently to community needs.” You can even include cumulative data points, such as “Your monthly donations this year have added up to $240 in support!”

By keeping payroll donors informed, you help them see themselves as a crucial part of your mission’s success. This ongoing connection builds trust, strengthens loyalty, and reminds donors that their automatic gift is actively making a difference—even when it may feel out of sight.

3. Create an exclusive payroll giving donor community.

Payroll donors may not always feel the same connection to your organization as one-time or major donors, especially since their giving happens automatically in the background. One powerful way to change that is by creating an exclusive community just for payroll giving supporters.

This doesn’t need to be a formal membership program. Even something as simple as a branded name like “The Monthly Impact Circle” or “Workplace Giving Champions” can give donors a sense of belonging and shared purpose. You can invite payroll donors to subscribe to a dedicated email list, join a private Facebook group, or attend exclusive events like behind-the-scenes tours, impact webinars, or virtual meet-and-greets with your team.

By offering recognition and engagement tailored specifically to payroll donors, you’re reinforcing that they’re not just anonymous contributors; they’re part of a committed, values-driven community. This type of identity-building increases donor satisfaction and retention while also encouraging supporters to spread the word about your mission within their workplace.

4. Celebrate milestones.

Payroll giving donors may not always realize how much of an impact they’ve made over time, especially when their donations are small but consistent. That’s why celebrating key milestones is a meaningful way to recognize their long-term commitment and deepen their connection to your mission.

These milestones could include:

Anniversaries (e.g., 6 months or 1 year of giving)
Total contribution thresholds (such as $250 or $500 cumulatively)
Broader goals reached with the help of payroll gifts (like funding a program for an entire month)

Upon reaching such milestones, personalized emails, handwritten notes, or digital badges can go a long way in making these donors feel valued. A simple message like “Thanks to your steady support over the past year, you’ve helped us deliver 100 meals to families in need!” is both impactful and deeply appreciated.

You can also highlight payroll donors in newsletters, larger impact reports, or social media shoutouts (with permission) to show public appreciation and inspire others to give in the same way. Recognizing these milestones not only reinforces the importance of recurring giving but also reminds donors that every paycheck contribution is building toward something bigger.

Celebrating milestones makes donors feel seen and appreciated, which are two essential elements in keeping payroll givers engaged for the long haul.

5. Invite further involvement.

Payroll giving donors have already taken a meaningful step by committing to support your organization through regular contributions. But that doesn’t have to be the end of their involvement. In fact, it’s just the beginning.

One of the best ways to deepen engagement with these supporters is to invite them to connect more fully with your mission through additional opportunities.

For example, start by promoting employer matching gifts. Payroll donors give through their workplace, which means their employers may also offer corporate matching gift programs. Remind donors to check with their HR department or use your matching gift search tool to see if their contributions can be doubled. This not only increases impact but also further involves donors in the fundraising process.
Next, consider inviting payroll donors to participate in volunteer opportunities, both in-person and virtually. Payroll givers may be interested in taking a more active role, whether that’s helping at events, serving on committees, or lending their skills in areas like marketing or finance. For the best results, highlight roles that fit flexible schedules and offer meaningful experiences, and don’t forget to remind them about potential employer-sponsored volunteer programs like volunteer grants and VTO, too!
You can even invite payroll donors to attend impact events, join peer-to-peer fundraisers, or participate in advocacy campaigns. These thoughtful invitations show that your organization values them not just as recurring donors, but as mission-driven individuals with much more to contribute.

By offering ways to deepen their involvement—on their own terms—you help payroll donors feel even more connected, appreciated, and empowered. This strengthens their loyalty and turns consistent givers into passionate, long-term advocates.

Wrapping Up & Webinar Opportunity

Payroll giving donors represent a unique and valuable segment of your supporter base, offering reliable, recurring gifts that can add up to a significant long-term impact. With donor details often included in disbursements from CSR partners, your organization has the opportunity to move beyond passive receipt toward intentional relationship-building.

By implementing these thoughtful stewardship strategies, you can transform payroll donors into loyal advocates for your mission. After all, these individuals have already taken a meaningful step by giving through their workplace. Now, it’s your turn to show them that their support matters, and to invite them into a stronger, more connected relationship with your cause.

Interested in learning more about nurturing payroll giving donors?

Check out the webinar, Navigating Workplace Giving Disbursements and Trends, to continue growing your knowledge.

How to Identify Challenge Grant Donors for Your Nonprofit

August 1, 2025/in Challenge Grants, Learning Center /by Adam Weinger

Challenge grant campaigns are a cornerstone of nonprofit fundraising. By securing a matching donor or organization, your nonprofit can double, triple, or even quadruple the impact of donations made during a set period. These campaigns inspire urgency, drive engagement, and increase overall donations, but securing the right donor to provide matching funds is often the biggest challenge.

So, how can your nonprofit identify the right challenge grant donors who have both the capacity and interest to make a significant impact? In this post, we’ll walk through the essential steps to target the right donors, identify high-value contributors, and engage potential challenge grant donors effectively.

What is a Challenge Grant and Why Does It Work?
Why Identifying the Right Challenge Grant Donor Matters
How to Identify Potential Donors for Challenge Matches
How to Approach Potential Challenge Grant Donors

What is a Challenge Grant and Why Does It Work?

Challenge grants are fundraising tools that provide matching donations during a designated period to encourage additional contributions. Typically, a major donor, foundation, or corporation pledges a set amount to match donations made during the campaign. For example, a donor may offer to match up to $50,000 in donations, effectively doubling the funds raised during that time frame.

These grants work because they create urgency and incentivize higher donation amounts. The concept of a matched donation is attractive because donors feel that their gift has a greater impact, knowing it will be doubled or tripled. Challenge grants also encourage wider participation, as donors are more motivated when they know their contributions are being matched.

The psychological effect of matching gifts is profound—84% of donors are more likely to contribute when they know their donation will be matched, and 36% report that they wouldn’t have donated at all without the match opportunity (source: Double the Donation).

Why Identifying the Right Challenge Grant Donor Matters

Not all donors are well-suited to contribute to a challenge grant. Identifying the right donor—one with the capacity and willingness to commit significant funds—is essential. After all, the right challenge grant donor can make or break the success of your campaign.

1. Financial Capacity

Challenge grant donors need to have the financial resources to offer substantial matching funds. Identifying individuals, foundations, and organizations with the financial capacity to pledge significant amounts is critical for maximizing the potential of your campaign.

2. Donor Interest and Commitment

Your ideal challenge grant donor must also be emotionally invested in your cause. A donor who has a personal connection to your nonprofit is more likely to offer a matching gift. They may already be a regular supporter or someone with deep ties to the mission your nonprofit serves.

3. Long-Term Engagement

Challenge grants also provide an opportunity to build long-term relationships with major donors. By engaging them in a high-impact campaign, you create a foundation for continued involvement and future giving.

How to Identify Potential Donors for Challenge Matches

Once you understand why identifying the right donor matters, the next step is to actually find them. Here are the most effective strategies for identifying potential challenge grant donors:

Start with Your Donor Database

The first place to look for potential challenge grant donors is within your own donor database. Your existing donors are likely the most qualified candidates for challenge matches, especially those who have made large donations or have shown a long-term commitment to your cause.

Start by reviewing the following:

Large donors: These are individuals who have contributed significant gifts in the past.
Regular supporters: People who contribute consistently are potential candidates for challenge matches, as they are already engaged with your nonprofit.
Lapsed donors: Individuals who have given in the past but haven’t donated recently could be re-engaged through a challenge match campaign.

Consider using your CRM software to filter and segment these donors by contribution amount, frequency, and engagement level to identify your most likely challenge grant donors.

Look at Your Existing Major Donors

Major donors are critical when it comes to securing challenge grants. These donors already have the financial capacity to make a significant impact. Start by engaging your high-net-worth donors, who have already made sizable contributions. They might be open to not only matching gifts but also leading your challenge match campaign.

By targeting these major donors, you can leverage their generosity to inspire additional gifts from your wider donor base. Many major donors enjoy the visibility and recognition that comes with providing matching funds, especially if it results in broader community engagement.

Target High-Value Corporate Donors

In addition to individual major donors, consider corporate donors as a source of challenge match funds. Many corporations are eager to engage in corporate social responsibility (CSR) initiatives by offering matching grants or participating in charitable campaigns.

Reach out to companies that:

Already support your cause.
Have a history of employee matching gift programs or broader corporate philanthropy.
May be open to new partnership opportunities that align with their CSR goals.

By tapping into the resources of high-value corporate donors, you can secure larger match pledges and broaden the scope of your campaign’s impact.

How to Approach Potential Challenge Grant Donors

Once you’ve identified potential donors, the next step is approaching them with a compelling case for supporting your challenge match campaign. Here’s how you can effectively engage them:

1. Personalize the Ask

When approaching high-value donors or corporations, it’s important to make your request personal. Tailor your pitch to their specific interests, showing how their contribution can make a real impact on your organization’s mission. Be clear about why their support matters and how they will be recognized for their contribution.

2. Make It Easy to Participate

Ensure that the process of facilitating a challenge match is simple and clear. Provide detailed instructions on how to set up the match, what steps they need to take, and how they will be able to track the campaign’s progress.

3. Offer Visibility and Recognition

Donors who agree to fund a challenge match often want visibility and public recognition. Ensure that you have a recognition plan in place to acknowledge their generosity. This could include:

Website recognition: Feature the donor prominently on your campaign page.
Email and social media shoutouts: Acknowledge the donor on your nonprofit’s social media platforms.
Exclusive events: Host private events to honor major donors and challenge match sponsors.

4. Provide Regular Updates

Throughout the campaign, send regular updates to your challenge match donors. Let them know how much has been raised, how close you are to reaching the goal, and how their support is making an impact. Transparency builds trust and keeps donors engaged.

Wrapping Up & Next Steps

Identifying and engaging challenge grant donors is crucial for maximizing the impact of your fundraising campaigns. By targeting high-value donors, major corporations, and potential matching gift supporters, your nonprofit can leverage challenge grants to drive significant increases in funding and donor engagement.

By following these strategies and making the process easy for your donors, you can secure the funds needed to run a successful challenge match campaign and build long-term relationships with your supporters.

Raise More with Employee Matching Gifts!

In addition to challenge grants, employee matching gifts offer another excellent opportunity for raising funds. With Double the Donation, your nonprofit can easily identify matching gift opportunities and track progress to maximize the impact of these funds. Start raising more today by integrating employee matching gifts into your campaigns! Get a free demo to see how our tools can help.

How Food Banks Can Increase Payroll Donation Funds

July 31, 2025/in Payroll Giving /by Adam Weinger

Food banks play a critical role in addressing food insecurity and supporting vulnerable communities. To sustain and expand their vital services, these organizations need reliable and consistent funding sources. One often overlooked but highly effective method to boost financial support is through payroll donations.

Payroll donations offer a unique opportunity for food banks to tap into workplace giving programs, where employees contribute a portion of their paycheck directly to nonprofits. This approach not only simplifies the giving process for donors but also creates a steady stream of income that food banks can count on to plan and grow their impact.

What are payroll donations?
How do payroll donation funds benefit food banks?
Best practices for food banks to drive payroll donation funds
Companies that offer payroll donations for food banks
Payroll donation FAQ for food banks

What are payroll donations?

Payroll donations are a form of workplace giving where employees elect to have a designated amount automatically deducted from their paycheck and donated to a nonprofit organization on a recurring basis. This method of giving is typically facilitated through employer-sponsored giving platforms or coordinated by human resources departments.

Many companies integrate payroll donations into their corporate social responsibility (CSR) initiatives, often pairing them with matching gift programs that can double or even triple the impact of an employee’s contribution. This makes payroll donations not only convenient but also highly effective in generating sustained support.

For donors, payroll giving is an accessible way to contribute smaller amounts regularly, which can accumulate into significant funding over time. For food banks, this means a dependable revenue stream that can help maintain essential programs and respond to community needs without the unpredictability of one-time donations.

Understanding payroll donations as a strategic funding source empowers food banks to engage supporters in a meaningful, ongoing partnership that benefits both the donor and the organization.

How payroll donations work

Employees sign up through their employer’s payroll system or giving platform to allocate a fixed amount or percentage of their salary to a nonprofit. This amount is then automatically deducted each pay period and sent directly to the organization.

Employers often provide tools and resources to help employees select causes they care about, making it easy to support food banks and other nonprofits. The recurring nature of payroll donations ensures a steady flow of funds without requiring donors to take repeated action.

Benefits of employer matching

Many companies enhance payroll donations by offering matching gift programs. When an employee donates through payroll giving, the employer matches the contribution, sometimes dollar for dollar or at a different ratio. This effectively increases the donation’s value and encourages more employees to participate.

Food banks can leverage this by educating donors about matching opportunities, helping maximize the impact of every gift received through payroll donations.

How do payroll donation funds benefit food banks?

Reliable, predictable income

Payroll donation funds provide food banks with a reliable and predictable source of income that supports long-term sustainability. While individual contributions may be modest, the cumulative effect of many donors giving regularly creates a significant financial foundation.

This steady revenue stream allows food banks to plan their budgets with greater confidence, ensuring that core programs such as food distribution, nutrition education, and emergency response can continue uninterrupted. It also enables organizations to invest in growth initiatives and infrastructure improvements that enhance their capacity to serve communities.

Commitment from supporters

Beyond the financial benefits, payroll donations represent a deep level of commitment from supporters. Donors who give regularly through payroll are signaling their ongoing belief in the food bank’s mission, creating a loyal base of advocates who can be engaged for volunteerism, advocacy, and additional fundraising efforts.

By viewing payroll donations as a strategic and scalable funding source, food banks can strengthen their financial health and deepen relationships with their community of supporters.

Consistency and predictability

Regular payroll donations reduce the uncertainty that often accompanies fundraising efforts. Food banks can forecast income more accurately and allocate resources efficiently, improving program delivery and impact measurement.

Flexibility through unrestricted funds

Unrestricted payroll donations empower food banks to respond to urgent needs, pilot new programs, or cover operational costs that are essential but harder to fund through restricted grants.

Best practices for food banks to drive payroll donation funds

To maximize payroll donation participation, food banks should adopt a proactive and multi-faceted approach that raises awareness and simplifies the giving process for supporters. Registering with corporate social responsibility (CSR) platforms is a foundational step, as it increases visibility among employees seeking to donate through their workplace.

Prioritize proactive marketing

Payroll giving marketing is equally important. Food banks can use newsletters, social media campaigns, and community events to inform supporters about the benefits and ease of payroll giving. Clear messaging that explains how payroll donations work and the impact of recurring gifts helps demystify the process and encourages participation.

Adding a dedicated payroll donation page or section on the organization’s website provides a centralized resource where donors can learn more and find instructions or links to employer giving platforms. This accessibility reduces friction and increases conversion rates.

Time messaging around campaigns

Encouraging recurring giving during peak fundraising campaigns can also boost payroll donation sign-ups. Highlighting payroll giving as a convenient alternative to one-time donations can attract donors looking for manageable ways to contribute.

Finally, recognizing and thanking payroll donors regularly fosters retention and builds a sense of community. Personalized acknowledgments, impact reports, and exclusive updates make donors feel valued and connected to the food bank’s mission.

Consistency in communication, transparency about the use of funds, and making every donor feel their contribution matters are key to sustaining and growing payroll donation revenue.

Companies that offer payroll donations for food banks

Many large corporations and forward-thinking businesses include payroll donation programs as part of their workplace giving or CSR initiatives. These programs are designed to engage employees in philanthropy while supporting community organizations like food banks.

Here are a few examples:

Pacific Gas and Electric Company

PG&E’s payroll giving program allows employees to support local nonprofits with ease, often enhanced by company matching contributions.

Adobe

Adobe integrates payroll donations with matching gifts and volunteer grants, providing multiple avenues for employee philanthropy.

UnitedHealth Group

UnitedHealth Group’s workplace giving includes payroll donations, reflecting their commitment to community health and support.

Visa

Visa’s payroll donation program is part of a broader CSR strategy that encourages employee engagement and community investment.

Food banks should actively identify supporters who work at these companies and others with payroll donation programs. Collecting employer information during volunteer sign-ups or donor intake processes can help target outreach efforts effectively.

Researching workplace giving platforms and registering the food bank as a beneficiary ensures the organization is visible and accessible to employees looking to give through payroll deductions. This strategic approach positions food banks to capture new and sustained funding from corporate payroll donation programs.

Payroll donation FAQ for food banks

Can donors change or stop their payroll donations at any time?

Yes, employees typically have the flexibility to adjust or cancel their payroll donations through their employer’s giving platform or HR department. This ensures donors maintain control over their contributions.

Are payroll donations tax-deductible?

Payroll donations to qualified nonprofits, including food banks, are generally tax-deductible. Donors should keep records of their contributions and consult tax professionals for specific advice.

How can food banks verify if a donation came from payroll giving?

Donations made through payroll giving are usually accompanied by documentation or identifiers from the employer’s giving platform. Food banks can coordinate with employers or payroll providers to track and acknowledge these gifts accurately.

Do all companies offer payroll donation programs?

No, not all employers have payroll giving options. Larger corporations and those with established CSR programs are more likely to offer them. Food banks should focus outreach on companies known to provide these benefits.

How can food banks encourage more employees to participate in payroll giving?

Food banks can collaborate with employers to provide educational materials, host informational sessions, and share impact stories that motivate employees to enroll in payroll donation programs.

Concluding thoughts on payroll donations for food banks

Payroll donations represent a simple, sustainable, and often underutilized funding stream for food banks. By embracing this method of workplace giving, food banks can secure a steady flow of unrestricted funds that support their mission and enhance their ability to serve communities in need.

With strategic outreach, education, and partnership-building, food banks can unlock the full potential of payroll donations. This approach not only strengthens financial stability but also fosters lasting relationships with committed supporters who believe in the power of consistent giving.

Ultimately, payroll donations offer food banks a scalable and reliable way to grow their impact and continue fighting hunger effectively.

Empower Your Food Bank’s Payroll Giving Strategy with Double the Donation

Unlock the full potential of payroll giving with Double the Donation’s powerful, easy-to-use tools. Our Payroll Giving module automatically identifies which of your supporters work for companies that offer payroll giving programs, giving you the insights you need to reach the right people at the right time. From there, we provide company-specific program details so donors can take action quickly: no guesswork, no missed opportunities. By leveraging our solution, your organization can turn hidden eligibility into steady, recurring revenue that fuels your mission all year long.

Get a demo of Double the Donation today to learn more and see the tools in action.

How Child Welfare Organizations Can Increase Payroll Donation Funds

July 31, 2025/in Payroll Giving /by Adam Weinger

Child welfare organizations play a crucial role in supporting vulnerable children and families, providing essential services that promote safety, stability, and well-being. Securing consistent funding is vital for these organizations to maintain and expand their programs. One promising avenue for sustainable revenue is payroll donations, a form of workplace giving that can generate steady support over time.

Payroll donations allow employees to contribute a portion of their paycheck automatically to a nonprofit, creating a reliable stream of income that child welfare organizations can count on. By understanding and leveraging payroll donation programs, these organizations can tap into a powerful funding source that complements traditional fundraising efforts and strengthens their financial foundation.

What are payroll donations?
How do payroll donation funds benefit child welfare organizations?
Best practices for child welfare organizations to drive payroll donation funds
Companies that offer payroll donations for child welfare organizations
Payroll donation FAQ for child welfare organizations

What are payroll donations?

Payroll donations are a type of workplace giving where employees elect to have a fixed amount or percentage of their paycheck automatically donated to a nonprofit organization. This process is typically facilitated through an employer’s human resources department or a corporate giving platform, making it easy and convenient for employees to support causes they care about without needing to take repeated action.

These donations are often set up as recurring contributions, meaning the nonprofit receives steady funding on a monthly or biweekly basis. Many employers also offer matching gift programs that can double or even triple the impact of these payroll donations, further increasing the benefit to the nonprofit.

For child welfare organizations, payroll donations represent a manageable way for supporters to give regularly, often in smaller amounts that accumulate into significant funding over time. This method of giving is especially attractive because it requires minimal effort from donors once established, fostering long-term engagement and financial stability for the organization.

How payroll donations work

Employees opt in to payroll giving through their employer’s platform or HR system, selecting the nonprofit(s) they wish to support. The chosen donation amount is then deducted automatically from each paycheck and transferred to the nonprofit on a regular schedule.

Employers may provide tools or portals where employees can track their donations, update their preferences, or learn about matching opportunities. This integration helps maintain transparency and encourages ongoing participation.

Benefits of payroll donations for donors

Payroll donations offer donors a simple, hassle-free way to contribute consistently without needing to remember to give each time. The automatic nature of the deductions helps donors budget their charitable giving and feel connected to the causes they support through regular contributions.

Additionally, donors may benefit from tax deductions on their payroll contributions, depending on local regulations, making payroll giving both a generous and financially savvy choice.

How do payroll donation funds benefit child welfare organizations?

Payroll donation funds provide child welfare organizations with a dependable and predictable revenue stream that can significantly enhance their financial planning and program sustainability. While individual donations through payroll giving may be modest, the cumulative effect of many donors participating regularly creates a substantial and steady flow of funds.

This consistency allows organizations to budget more effectively, ensuring that core services such as foster care support, counseling, and family outreach programs can continue uninterrupted. Moreover, payroll donations often come as unrestricted funds, giving nonprofits the flexibility to allocate resources where they are most needed, whether for emergency interventions or innovative new initiatives.

Beyond the financial advantages, payroll donations symbolize ongoing commitment from supporters who believe deeply in the mission of child welfare. This recurring support fosters a sense of community and shared responsibility, encouraging organizations to engage donors with updates and impact stories that reinforce their connection.

Steady funding for long-term impact

With payroll donations, child welfare organizations can move beyond the unpredictability of one-time gifts and seasonal campaigns. The regularity of these funds enables strategic investments in program development, staff training, and infrastructure improvements that ultimately enhance service delivery and outcomes for children and families.

Flexibility through unrestricted funds

Unlike many grants or designated donations, payroll contributions are often unrestricted, meaning organizations can use them to address urgent needs or seize new opportunities as they arise. This financial agility is critical in the dynamic field of child welfare, where emerging challenges require timely responses.

Best practices for child welfare organizations to drive payroll donation funds

To maximize payroll donation participation, child welfare organizations should adopt a multi-faceted approach that raises awareness, simplifies the giving process, and nurtures donor relationships. Registering with corporate social responsibility (CSR) platforms is a foundational step, as it connects nonprofits with employers offering payroll giving programs and increases visibility among potential donors.

Registering with CSR platforms

Many companies use CSR platforms to manage their workplace giving programs. By registering with these platforms, child welfare organizations can be included in employer directories, making it easier for employees to find and select them as recipients of payroll donations.

Effective email strategies

Regular updates through email keeps payroll giving top of mind. Sharing stories of how payroll donations have made a difference personalizes the impact and encourages continued participation.

Throughout all email campaigns, make sure to link back to a dedicated payroll giving page on your website where you go into more detail about payroll giving and help the supporter determine their eligibility! Effective marketing of workplace giving on your website can be a gamechanger in encouraging participation.

Donor recognition and engagement

Personalized thank-you messages, donor spotlights, and exclusive updates help build a sense of community among payroll donors. Recognizing their commitment publicly or privately can increase donor satisfaction and retention.

Companies that offer payroll donations for child welfare organizations

Many large corporations and socially responsible businesses provide payroll donation programs as part of their employee engagement and community support initiatives. These programs enable employees to contribute directly from their paychecks to nonprofits, including child welfare organizations.

Here are a few examples of companies doing this right:

TripAdvisor’s payroll giving program

TripAdvisor encourages employees to give back through payroll donations and matches contributions to amplify impact. Their platform is user-friendly and integrates with nonprofit databases, making it easy for child welfare organizations to be included and receive funds.

Hootsuite

Hootsuite supports workplace giving by offering payroll donation options and matching gifts. Their commitment to social responsibility creates opportunities for nonprofits to engage with a tech-savvy workforce eager to support community causes.

Whole Foods Market

Whole Foods Market promotes employee giving through payroll donations and volunteer grants. Their culture of community involvement aligns well with child welfare missions, providing a strong partnership potential.

Pacific Gas and Electric Company

Pacific Gas and Electric Company offers comprehensive workplace giving programs, including payroll donations and matching gifts. Their large employee base and structured giving platforms present valuable opportunities for child welfare organizations to secure recurring support.

Child welfare organizations should identify supporters who work at these companies by collecting employer information during volunteer sign-ups, donor intake, or event registrations. Understanding where supporters are employed allows nonprofits to tailor outreach and register with relevant workplace giving platforms to increase visibility.

Researching and engaging with these corporate programs can open doors to new funding streams and deepen relationships with employees who are passionate about child welfare causes. By positioning themselves strategically, nonprofits can ensure they are top-of-mind when employees select payroll donation recipients.

Payroll donation FAQ for child welfare organizations

Can donors change or stop their payroll donations at any time?

Yes, donors typically have full control over their payroll donations and can adjust or cancel their contributions through their employer’s HR system or giving platform. This flexibility helps maintain donor satisfaction and trust.

Are payroll donations tax-deductible?

In most cases, payroll donations are tax-deductible as charitable contributions. Donors should consult their local tax regulations and keep records of their donations for tax filing purposes.

How can child welfare organizations track payroll donations?

Organizations usually receive payroll donation funds through their financial systems or CSR platform reports. Maintaining clear records and reconciling donations regularly ensures accurate tracking and donor acknowledgment.

Do all employers offer payroll donation programs?

No, not all employers have payroll giving programs. However, many large corporations and socially responsible companies do. Nonprofits should focus on identifying and engaging supporters who work at companies with these programs.

Can payroll donations be combined with matching gift programs?

Yes, many employers offer matching gift programs that complement payroll donations. This means the nonprofit can receive additional funds matching the employee’s contribution, effectively doubling or increasing the gift’s value.

Concluding thoughts on payroll donations for child welfare organizations

Payroll donations represent a simple, sustainable, and often underutilized funding stream for child welfare organizations. By encouraging supporters to give through their paychecks, nonprofits can secure a steady flow of unrestricted funds that empower them to plan confidently and respond flexibly to the needs of children and families.

Embracing payroll giving not only strengthens financial health but also builds a community of committed donors who demonstrate their belief in the mission through ongoing support. With thoughtful strategies and engagement, child welfare organizations can unlock the full potential of payroll donations to enhance their impact and ensure long-term success.

Empower your child welfare organization’s payroll giving strategy

Get a demo of Double the Donation today to learn more and see the tools in action.

How Climate Action Groups Can Increase Payroll Donation Funds

July 31, 2025/in Payroll Giving /by Adam Weinger

Climate action groups are pivotal in tackling the pressing issues of climate change. To maintain and expand their impactful initiatives, securing consistent funding is vital. Payroll donations, a form of workplace giving, offer a promising path to generate reliable financial support, providing steady income streams over time.

By understanding and leveraging payroll donation programs, climate action groups can access a powerful resource that not only enhances their funding but also fosters ongoing engagement with supporters. This article delves into how payroll donations work, their benefits, and innovative strategies to help climate action groups increase these valuable contributions.

What are payroll donations?
How do payroll donation funds benefit climate action groups?
Best practices for climate action groups to drive payroll donation funds
Companies that offer payroll donations for climate action groups
Payroll donation FAQ for climate action groups

What are payroll donations?

Payroll donations are a form of workplace giving where employees choose to have a portion of their paycheck automatically donated to a nonprofit organization on a recurring basis. This method allows donors to contribute consistently without needing to take repeated action, making it a convenient and manageable way to support causes they care about.

Typically, these donations are facilitated through employer giving platforms or coordinated by human resources departments. Many companies also offer matching gift programs that can double or even triple the impact of an employee’s payroll donation, further amplifying the support received by nonprofits.

Because payroll donations are often made in smaller increments, they are accessible to a wide range of employees. Over time, these smaller amounts accumulate into significant funding streams for organizations. For climate action groups, payroll donations represent a dependable source of income that can complement other fundraising efforts and help build a sustainable financial foundation.

Integration into workplace giving

Workplace giving encompasses various methods by which employees can support nonprofits through their employers. Payroll donations are one of the most popular and effective forms because they integrate seamlessly into the employee’s pay cycle. This integration reduces barriers to giving and encourages long-term commitment.

Employers often promote payroll giving as part of their corporate social responsibility (CSR) initiatives, highlighting the positive impact employees can make collectively. This creates a culture of philanthropy within the workplace, benefiting both the nonprofit and the company’s community engagement goals.

Matching gift programs and payroll donations

Many companies enhance payroll donations through matching gift programs, where they match employee contributions dollar for dollar up to a certain limit. This matching can significantly increase the total funds received by Climate Action Groups, making it important for nonprofits to educate donors about these opportunities.

By encouraging supporters to take advantage of matching gifts alongside payroll donations, organizations can maximize the value of each contribution and deepen relationships with corporate partners.

How do payroll donation funds benefit climate action groups?

Payroll donation funds provide climate action groups with meaningful, long-term support that can transform their operational capacity. While individual donations may be modest, the cumulative effect of many employees giving regularly creates a steady and predictable revenue stream. This financial consistency enables organizations to plan more effectively and allocate resources with confidence.

Unlike one-time gifts, payroll donations often represent unrestricted funds. This flexibility allows climate action groups to address evolving priorities, invest in core programs, and respond swiftly to emerging climate challenges. The ability to rely on a dependable funding source is invaluable for sustaining impactful initiatives over time.

Moreover, payroll donations symbolize ongoing commitment from supporters who believe deeply in the mission. This recurring engagement fosters a sense of community and shared purpose, which can inspire further advocacy and volunteerism beyond financial contributions.

Supporting sustainable growth and program stability

With a reliable influx of payroll donations, climate action groups can move beyond short-term fundraising cycles and focus on sustainable growth. This stability helps organizations maintain essential staff, develop new projects, and expand outreach efforts without the uncertainty of fluctuating income.

Long-term funding also empowers nonprofits to innovate and scale their impact, knowing they have a dependable base of support to build upon.

Enhancing donor relationships through recurring giving

Payroll donations encourage a deeper connection between donors and climate action groups. Regular giving fosters a sense of partnership and shared responsibility for the cause, which can lead to increased donor retention and lifetime value.

By nurturing these relationships, organizations can cultivate a loyal supporter base that advocates for climate action both financially and through other forms of engagement.

Best practices for climate action groups to drive payroll donation funds

To increase payroll donation participation, climate action groups should adopt clear, actionable strategies that raise awareness and simplify the giving process for supporters. One effective approach is to register your nonprofit with corporate social responsibility (CSR) platforms that facilitate workplace giving, making it easier for employees to find and select your organization.

Education is key. Use newsletters, social media campaigns, and events to inform supporters about the benefits and ease of payroll donations. Highlight stories that demonstrate the impact of recurring gifts and explain how small contributions add up to meaningful change.

Adding a dedicated payroll donation page or section on your website can streamline the donor journey. This page should provide clear instructions, FAQs, and links to employer giving portals or matching gift information. Making the process transparent and accessible encourages more supporters to participate.

Encourage recurring giving during peak fundraising campaigns by integrating payroll donation options into your appeals. Emphasize the convenience and ongoing impact of payroll donations as a complement to one-time gifts.

Finally, recognize and thank payroll donors regularly. Personalized acknowledgments and updates on how their contributions are making a difference help maintain donor enthusiasm and retention over time.

Leveraging CSR platforms for visibility

Many companies use CSR platforms to manage their workplace giving programs. By registering your climate action groups on these platforms, you increase your visibility to employees seeking to donate through payroll deductions. This proactive step can open new channels for recurring donations.

Consistent communication and donor appreciation

Regular communication keeps payroll donors engaged and informed. Share impact reports, success stories, and upcoming initiatives to demonstrate the value of their ongoing support. Expressing gratitude through personalized messages or recognition events reinforces their commitment and encourages continued giving.

Companies that offer payroll donations for climate action groups

Many large corporations and businesses with strong commitments to employee engagement and community support offer payroll donation programs. These programs are often part of broader workplace giving or corporate social responsibility (CSR) initiatives designed to empower employees to contribute to causes they care about.

Some notable companies with payroll donation options include Apple, Nordstrom, Adobe, and Whole Foods Market. These organizations provide structured platforms where employees can easily designate a portion of their paycheck to nonprofits, including climate action groups.

Apple’s payroll giving program

Apple encourages employees to participate in payroll donations through its Employee Giving Program, which supports a wide range of nonprofits. The company often matches employee contributions, amplifying the impact of each gift. climate action groups can benefit by connecting with Apple employees and promoting their eligibility for this program.

Nordstrom’s workplace giving initiatives

Nordstrom offers payroll donation options as part of its commitment to community involvement. Employees can designate donations to nonprofits of their choice, with the company providing matching gifts to enhance support. Engaging Nordstrom employees through targeted communication can increase payroll donations for climate action groups.

Adobe’s employee giving and matching gifts

Adobe’s corporate social responsibility efforts include payroll giving and matching gift programs. The company’s platform makes it easy for employees to contribute regularly to causes they care about. climate action groups should explore partnerships with Adobe employees and leverage this giving channel.

Whole Foods Market’s community support programs

Whole Foods Market promotes employee engagement through payroll donations and matching gifts. Their focus on sustainability aligns well with climate action groups, making it a natural fit for collaboration. Nonprofits can encourage Whole Foods employees to support their mission via payroll giving.

For nonprofits, identifying supporters who work at these companies can unlock significant funding opportunities. Collecting employer information during volunteer sign-ups or donor intake processes helps build a database of potential payroll donors. Additionally, researching workplace giving platforms associated with these companies allows nonprofits to register and increase their chances of being selected by employees.

Understanding how payroll giving is administered within these corporations enables climate action groups to tailor their outreach and engagement strategies effectively. By positioning themselves as eligible recipients, nonprofits can proactively capture payroll donations and benefit from employer matching programs.

Payroll donation FAQ for climate action groups

Can payroll donations be stopped or changed by the donor at any time?

Yes, employees typically have full control over their payroll donations. They can adjust the amount, pause, or stop their contributions through their employer’s giving platform or HR department at any time. This flexibility makes payroll giving a donor-friendly option.

Are payroll donations tax-deductible?

Payroll donations are generally tax-deductible, just like other charitable contributions. Donors should keep records of their donations and consult tax professionals for specific advice related to their situation.

How can climate action groups track payroll donations received?

Nonprofits usually receive payroll donations through their fundraising or accounting systems, often accompanied by donor information. It’s important to maintain clear records and communicate with employers or CSR platforms to reconcile donations accurately.

What if a supporter’s employer does not offer payroll donation options?

If payroll giving is not available, supporters can still contribute through other methods such as one-time donations, monthly giving programs, or matching gift opportunities. Encouraging donors to advocate for payroll giving programs at their workplace can also help expand these options over time.

How can climate action groups encourage more employees to participate in payroll giving?

Organizations can raise awareness by sharing educational materials, success stories, and impact reports. Collaborating with employers to promote payroll giving during internal campaigns and providing easy-to-use resources on their websites also helps increase participation.

Concluding thoughts on payroll donations for climate action groups

Payroll donations represent a simple, sustainable, and often underutilized funding stream for climate action groups. By integrating payroll giving into their fundraising strategies, these organizations can secure consistent, unrestricted support that fuels long-term impact. The recurring nature of payroll donations not only strengthens financial stability but also deepens relationships with committed supporters who share a passion for climate action.

Embracing payroll donations empowers climate action groups to plan confidently, innovate boldly, and expand their mission-driven work. With the right awareness, tools, and partnerships, nonprofits can unlock this valuable resource and accelerate their efforts to protect our planet.

Empower your climate action groups with payroll giving insights

Get a demo of Double the Donation today to learn more and see the tools in action.

How Theaters Can Increase Payroll Donation Funds

July 31, 2025/in Payroll Giving /by Adam Weinger

The world of theater thrives on creativity, passion, and community support. For theaters, securing consistent funding is essential to keep productions running, support artists, and engage audiences. One often overlooked but highly effective source of funding is payroll donations. These donations provide a steady stream of financial support by enabling employees to contribute a portion of their paycheck directly to their favorite nonprofit organizations, including theaters.

Payroll donations offer theaters a unique opportunity to build long-term relationships with donors who are committed to supporting the arts. By understanding how payroll giving works and implementing strategies to encourage participation, theaters can unlock a reliable funding source that complements traditional fundraising efforts. This article explores the concept of payroll donations, their benefits for theaters, best practices to increase participation, and how to leverage corporate programs from companies leading the way.

What are payroll donations?
How do payroll donation funds benefit theaters?
Best practices for theaters to drive payroll donation funds
Companies that offer payroll donations for theaters
Payroll donation FAQ for theaters

What are payroll donations?

Payroll donations are a form of workplace giving where employees elect to have a designated portion of their paycheck automatically donated to a nonprofit organization on a recurring basis. This method of giving is facilitated through employer giving platforms or human resources departments, making it a seamless and convenient way for employees to support causes they care about without needing to take additional action each pay period.

Because payroll donations are automated and recurring, they provide a consistent and predictable revenue stream. This consistency benefits theaters by reducing the uncertainty often associated with one-time donations or event-based fundraising. Payroll giving empowers supporters to contribute regularly in a way that fits their budget, making philanthropy accessible and sustainable.

For theaters, payroll donations represent an important avenue to diversify funding sources. By encouraging supporters to enroll in payroll giving programs, theaters can cultivate a dependable base of donors who are invested in the organization’s mission and success. Understanding the mechanics and advantages of payroll donations is the first step toward harnessing this powerful fundraising tool.

How do payroll donation funds benefit theaters?

Payroll donation funds offer theaters meaningful, long-term financial support that can stabilize and enhance their operations. While individual payroll donations may be modest, when combined across many donors, they create a steady and predictable stream of revenue. This reliable income allows theaters to plan their budgets with greater confidence and allocate resources more strategically.

One of the key benefits of payroll donations is their ability to provide unrestricted funds. Unlike grants or event-specific donations that often come with stipulations, payroll donations can be used flexibly to address the theater’s most pressing needs. This flexibility enables theaters to sustain core programs, invest in new productions, upgrade facilities, or expand community outreach initiatives.

Moreover, payroll donations signal ongoing commitment from supporters who believe deeply in the theater’s mission. Regular giving fosters a sense of partnership and shared purpose between donors and the organization. This relationship can lead to increased donor retention and the potential for larger gifts or volunteer involvement over time.

For theaters looking to grow and innovate, payroll donations represent a scalable funding source. As awareness and participation increase, so does the potential revenue, creating a virtuous cycle of support. By integrating payroll giving into their fundraising strategies, theaters can build a more resilient financial foundation that supports artistic excellence and community engagement.

Best practices for theaters to drive payroll donation funds

To maximize payroll donation participation, theaters should adopt clear and actionable strategies that raise awareness and simplify the participation process. Remember, in order to see success from these steps, you must ensure your org is registered for payroll giving through the platforms companies use to manage their programs.

Share stories

Sharing stories that highlight the impact of recurring donations helps donors understand how their contributions make a difference over time. Theaters can use those stories in emails, social media campaigns, and special events to inform supporters about the ease and benefits of payroll giving.

Create a landing page

Creating a dedicated payroll donation page or section on the theater’s website is essential. This page should provide clear instructions on how to enroll, market other workplace giving opportunities, and offer testimonials from current payroll donors. Making the process transparent and accessible encourages more supporters to take action.

Leverage peak season

Encouraging recurring giving during peak fundraising campaigns can also boost payroll donation sign-ups. By integrating payroll giving mentions into annual appeals or special events, theaters can capture the enthusiasm of donors ready to commit to ongoing support.

By combining these best practices with a proactive and empowering approach, theaters can establish payroll giving as a reliable and growing source of funding that supports their artistic and community goals.

Companies that offer payroll donations for theaters

Many companies incorporate payroll donation programs into their workplace giving or corporate social responsibility (CSR) initiatives. These programs are often found at large corporations and businesses that prioritize employee engagement and community support. For theaters, understanding which companies offer payroll giving is key to tapping into this funding stream.

Companies like Apple, Netflix, TripAdvisor, and Visa are known for their robust payroll donation programs. These organizations provide employees with easy ways to contribute to nonprofits through payroll deductions, often coupled with matching gift opportunities that enhance the impact of donations.

Theaters should identify which of their current or potential supporters work for any payroll giving companies. Collecting employer information during volunteer sign-ups, donor intake, or event registrations can provide valuable insights. Additionally, researching workplace giving platforms where the theater can register or be listed increases visibility among employees seeking to donate.

By understanding how payroll giving is administered at these and similar companies, theaters can tailor their outreach and communication strategies to align with employer programs. This proactive approach positions theaters to receive payroll donations more effectively and build lasting partnerships with corporate supporters.

Payroll donation FAQ for theaters

How can employees sign up for payroll donations?

Employees typically sign up for payroll donations through their employer’s HR portal or workplace giving platform. The process usually involves selecting the nonprofit organization, specifying the donation amount per paycheck, and authorizing the deduction. Some companies also provide paper forms or direct links to nonprofit websites to facilitate enrollment.

Are payroll donations tax-deductible?

Yes, payroll donations are generally tax-deductible as charitable contributions. Donors should keep records of their donations, which are often documented on their annual pay stubs or through confirmation emails from the nonprofit. It’s advisable to consult a tax professional for specific guidance.

Can payroll donations be changed or stopped at any time?

Most payroll donation programs allow employees to modify or cancel their contributions at any time by updating their preferences through the employer’s HR system or giving platform. This flexibility makes payroll giving a low-commitment option for donors.

Do all companies offer payroll donation programs?

No, not all companies have payroll donation programs. These initiatives are more common in larger corporations or those with established CSR efforts. However, the number of companies offering such programs is growing, and nonprofits can encourage supporters to inquire about or advocate for payroll giving options at their workplaces.

How can theaters encourage more employees to participate in payroll giving?

Theaters can raise awareness by providing clear information about payroll giving benefits, sharing success stories, and making enrollment easy through dedicated web pages or partnerships with CSR platforms. Regular communication and donor recognition also help maintain and grow participation.

Concluding thoughts on payroll donations for theaters

Payroll donations represent a simple, sustainable, and often underutilized funding stream for theaters. By enabling supporters to contribute automatically and regularly, theaters can secure a dependable source of revenue that supports their mission and artistic endeavors. This form of giving not only provides financial stability but also fosters a deeper connection between donors and the organization.

Embracing payroll donations as part of a comprehensive fundraising strategy empowers theaters to diversify income, plan confidently, and invest in their future. With thoughtful outreach, education, and engagement, theaters can unlock the full potential of payroll giving and build a community of committed supporters who share their passion for the arts.

Discover how Double the Donation can help your theater grow payroll giving revenue

Get a demo of Double the Donation today to learn more and see the tools in action.

How Arts Education Nonprofits Can Increase Payroll Donation Funds

July 31, 2025/in Payroll Giving /by Adam Weinger

Arts education nonprofits play a vital role in nurturing creativity, cultural awareness, and artistic skills among learners of all ages. However, securing consistent funding to sustain and expand these programs remains a significant challenge. One promising avenue for generating reliable revenue is through payroll donations, a form of workplace giving that can provide steady financial support over time.

By understanding and leveraging payroll donation programs, arts education nonprofits can tap into a recurring source of contributions from employees who choose to allocate a portion of their paycheck to support causes they care about. This article explores how payroll donations work, their benefits, and actionable strategies for arts education nonprofits to increase these funds effectively.

What are payroll donations?
Benefits for arts education nonprofits
Best practices for arts education nonprofits
Strategies for finding payroll donations for arts education nonprofits
Payroll donation FAQ for arts education nonprofits

What are payroll donations?

Payroll donations are a type of workplace giving where employees elect to have a designated amount automatically deducted from their paycheck and donated to a nonprofit organization on a recurring basis. This method of giving is often facilitated through employer-sponsored giving platforms or coordinated by human resources departments, making it a seamless and convenient way for employees to support causes they believe in.

Typically, payroll donations are set up as small, manageable contributions that accumulate over time, allowing donors to make a meaningful impact without a large upfront commitment. Many employers also offer matching gift programs that can double or even triple the value of these donations, further amplifying the support nonprofits receive.

For arts education nonprofits, payroll donations represent a dependable funding stream that complements other fundraising efforts. Because the donations are automated and recurring, organizations can count on a steady flow of income, which helps with budgeting and long-term planning. Moreover, payroll giving often attracts donors who are committed to the mission, as they choose to give regularly and consistently.

How payroll donations are facilitated

Employers typically partner with third-party platforms or manage payroll giving internally through their HR systems. Employees can enroll during open enrollment periods or at any time, selecting the nonprofit(s) they wish to support. The employer then deducts the chosen amount from each paycheck and forwards the funds to the designated organizations.

Some companies integrate payroll giving with other corporate social responsibility (CSR) initiatives, encouraging employees to participate as part of broader community engagement efforts. This integration helps raise awareness and participation rates, benefiting nonprofits that are registered with these programs.

Benefits for donors and nonprofits

From the donor’s perspective, payroll donations offer convenience and the satisfaction of contributing regularly without needing to remember to give each time. For nonprofits, these donations provide a predictable revenue source that can be counted on month after month, enabling better financial stability and program continuity.

How do payroll donation funds benefit arts education nonprofits?

Payroll donation funds offer arts education nonprofits a reliable and sustainable source of income that can significantly enhance their ability to deliver impactful programs. While individual contributions may be modest, the cumulative effect of many donors giving consistently creates a substantial and predictable revenue stream.

This steady flow of funds allows organizations to plan their budgets with greater confidence, ensuring that core programs such as workshops, classes, and community outreach initiatives can continue uninterrupted. It also provides the flexibility to invest in new projects, expand offerings, or respond to emerging needs within the community.

One of the most valuable aspects of payroll donations is that they often come as unrestricted funds. Unlike grants or designated gifts that must be used for specific purposes, unrestricted donations empower nonprofits to allocate resources where they are most needed, whether that’s purchasing supplies, upgrading facilities, or supporting administrative costs.

Moreover, payroll donations symbolize an ongoing commitment from supporters who believe deeply in the mission of arts education. These donors are not just one-time contributors; they are partners in the organization’s journey, providing a foundation of support that can grow over time.

Financial stability through recurring gifts

Recurring payroll donations help smooth out the fluctuations that many nonprofits experience with seasonal or event-based fundraising. This financial stability enables arts education nonprofits to maintain staff, secure venues, and plan multi-year initiatives with greater assurance.

Building long-term donor relationships

Payroll donors tend to have higher retention rates compared to one-time donors because their giving is integrated into their regular financial routine. This ongoing relationship opens opportunities for nonprofits to engage donors further, inviting them to events, volunteer opportunities, or additional giving campaigns.

Best practices for arts education nonprofits to drive payroll donation funds

To maximize payroll donation funds, arts education nonprofits should adopt a strategic approach that combines awareness-building, ease of participation, and donor recognition. These best practices can help organizations increase enrollment in payroll giving programs and retain donors over the long term.

Ensure you’re set up to accept payroll donation

First, registering with corporate social responsibility (CSR) platforms and workplace giving programs is essential. Being listed on these platforms makes it easier for employees to find and select your nonprofit when setting up their payroll donations.

Provide supporters payroll giving info

Next, educating supporters about payroll giving is critical. Use payroll giving emails, social media posts, and events to explain how payroll donations work, their benefits, and how easy it is to participate. Clear, compelling messaging can motivate supporters to take action.

Adding a dedicated payroll donation page or section on your website provides a centralized place for information and enrollment instructions. This page should include FAQs, step-by-step guides, and links to employer giving platforms where donors can sign up.

Encourage payroll donations alongside fundraising campaigns

Encouraging recurring giving during peak fundraising campaigns can also boost payroll donation participation. Highlight payroll giving as a convenient alternative or complement to one-time gifts, emphasizing the impact of sustained support.

Show appreciation for payroll donors

Finally, recognizing and thanking payroll donors regularly helps build loyalty and encourages retention. Personalized thank-you messages, donor spotlights, and updates on how their contributions are making a difference reinforce the value of their ongoing commitment.

Consistency and clear communication

Maintaining a consistent presence in communications ensures payroll giving remains top of mind for supporters. Regular updates about program successes and donor impact foster a sense of community and shared purpose.

Making the process easy

Streamlining the enrollment process by providing direct links, clear instructions, and responsive support reduces barriers to participation. The easier it is for donors to sign up, the more likely they are to commit.

Strategies for finding companies that offer payroll donations for arts education nonprofits

Identify companies with open programs

Many large companies and corporations include payroll donation programs as part of their workplace giving or corporate social responsibility (CSR) initiatives. These programs are often found in organizations that prioritize employee engagement and community support, making them valuable partners for arts education nonprofits seeking payroll donations.

For example,

Netflix offers a workplace giving program that encourages employees to support nonprofits through payroll deductions. Their commitment to social impact includes facilitating employee donations and matching gifts, which can significantly increase the funds nonprofits receive.
Adobe also supports payroll giving as part of its broader CSR efforts. Employees can choose to donate a portion of their paycheck to eligible nonprofits, including those focused on arts education, with Adobe often providing matching contributions to amplify the impact.
IBM has a long-standing tradition of corporate philanthropy and workplace giving. Their payroll donation program allows employees to contribute regularly to nonprofits of their choice, with IBM matching donations dollar-for-dollar up to a certain limit, providing a powerful incentive for employee giving.
Whole Foods Market integrates payroll giving into its community engagement strategy, enabling employees to support local and national nonprofits through automatic paycheck deductions. This program reflects the company’s values of supporting education and community development.

Arts education nonprofits should identify which of their current or potential supporters work for these companies or others with payroll donation options. Collecting employer information during volunteer sign-ups, donor intake, or event registrations can help build a database of supporters eligible for payroll giving.

Researching workplace giving platforms and registering your nonprofit with these programs increases visibility and accessibility for employees looking to donate. By understanding where supporters work and how payroll giving is administered, nonprofits can proactively position themselves to receive these funds and grow this revenue stream.

Leveraging employer partnerships

Building relationships with corporate partners who offer payroll giving programs can open doors to additional support, including employee volunteerism, sponsorships, and matching gift opportunities. Engaging with CSR teams at these companies can help nonprofits stay informed about program updates and promotional opportunities.

Using data to target outreach

Analyzing supporter employment data enables nonprofits to tailor communications and outreach efforts to employees of companies with payroll giving programs. Personalized messaging that highlights employer-specific benefits can increase participation rates.

Payroll donation FAQ for arts education nonprofits

Can payroll donations be designated for specific programs within an arts education nonprofit?

Generally, payroll donations are considered unrestricted funds, meaning the nonprofit can allocate them where they are most needed. However, some employers or giving platforms may allow donors to specify a program. It’s important to check with the employer’s payroll giving policies and communicate clearly with donors about how their contributions will be used.

Are payroll donations tax-deductible for donors?

Yes, payroll donations are tax-deductible just like other charitable contributions. Donors typically receive a receipt from the nonprofit or employer at the end of the tax year documenting their total donations for tax filing purposes.

How can nonprofits encourage donors to start payroll donations if their employer doesn’t currently offer a program?

Nonprofits can encourage supporters to advocate for workplace giving programs within their companies by sharing information about the benefits and ease of implementation. Additionally, nonprofits can suggest alternative recurring giving options such as monthly credit card donations until a payroll program becomes available.

What happens if an employee leaves their job—does the payroll donation stop automatically?

Yes, payroll donations are tied to the employee’s payroll system, so when they leave the company, the deductions typically stop automatically. Nonprofits should encourage donors to update their giving method to continue support through other channels if desired.

How can nonprofits track and acknowledge payroll donors effectively?

Nonprofits should work with employers or payroll giving platforms to receive regular reports on donor participation and amounts. This data enables timely and personalized acknowledgments, which are crucial for donor retention and engagement.

Concluding thoughts on payroll donations for arts education nonprofits

Payroll donations represent a simple, sustainable, and often underutilized funding stream for arts education nonprofits. By embracing this form of workplace giving, organizations can secure a steady flow of unrestricted funds that support their mission and programs over the long term.

Understanding how payroll donations work, their benefits, and best practices for promotion empowers nonprofits to build stronger relationships with supporters and corporate partners alike. With consistent effort and strategic outreach, payroll giving can become a cornerstone of a diversified fundraising portfolio, helping arts education nonprofits thrive and expand their impact.

Unlock the potential of payroll giving with Double the Donation

Get a demo of Double the Donation today to learn more and see the tools in action.

1. Why Employment Data Matters for Corporate Grants

2. How to Collect Supporter Employment Information

3. How to Identify Corporate Grants

4. Using Employment Data to Strengthen Grant Requests

5. Building Long-Term Value with Corporate Partners

Wrapping Up & Next Steps

Why Nurturing Relationships with Corporate Sponsors Matters

1. Start with the Right Fit

2. Build a Relationship Before You Pitch

3. Be Clear On Sponsorship Packages (And Deliver)

4. Offer Measurable Results

5. Offer a Seamless Onboarding Experience

6. Track Your Donor’s Employer Data

7. Transform Events Into Year-Round Partnership Opportunities

8. Leverage Technology for Corporate Relationship Management

9. Offer Creative Sponsorship Benefits Beyond Logos

Create signature experiences that can’t be replicated elsewhere:

Leverage digital opportunities for maximum impact:

Think beyond traditional event benefits:

10. Automate a Follow-Up Email Series

11. Measure and Optimize Your Corporate Program

Final Thoughts

1. Send prompt, personalized thank-you messages.

2. Keep donors up-to-date with regular impact reports.

3. Create an exclusive payroll giving donor community.

4. Celebrate milestones.

5. Invite further involvement.

Wrapping Up & Webinar Opportunity

Interested in learning more about nurturing payroll giving donors?

What is a Challenge Grant and Why Does It Work?

Why Identifying the Right Challenge Grant Donor Matters

1. Financial Capacity

2. Donor Interest and Commitment

3. Long-Term Engagement

How to Identify Potential Donors for Challenge Matches

Start with Your Donor Database

Look at Your Existing Major Donors

Target High-Value Corporate Donors

How to Approach Potential Challenge Grant Donors

1. Personalize the Ask

2. Make It Easy to Participate

3. Offer Visibility and Recognition

4. Provide Regular Updates

Wrapping Up & Next Steps

Raise More with Employee Matching Gifts!

Table of Contents

What are payroll donations?

How payroll donations work

Benefits of employer matching

How do payroll donation funds benefit food banks?

Reliable, predictable income

Commitment from supporters

Consistency and predictability

Flexibility through unrestricted funds

Best practices for food banks to drive payroll donation funds

Prioritize proactive marketing

Time messaging around campaigns

Companies that offer payroll donations for food banks

Pacific Gas and Electric Company

Adobe

UnitedHealth Group

Visa

Payroll donation FAQ for food banks

Can donors change or stop their payroll donations at any time?

Are payroll donations tax-deductible?

How can food banks verify if a donation came from payroll giving?

Do all companies offer payroll donation programs?

How can food banks encourage more employees to participate in payroll giving?

Concluding thoughts on payroll donations for food banks

Empower Your Food Bank’s Payroll Giving Strategy with Double the Donation

Table of Contents

What are payroll donations?

How payroll donations work

Benefits of payroll donations for donors

How do payroll donation funds benefit child welfare organizations?

Steady funding for long-term impact

Flexibility through unrestricted funds

Best practices for child welfare organizations to drive payroll donation funds

Registering with CSR platforms

Effective email strategies