Entries by Adam Weinger

Nonprofit Basics: What is Annual Giving?

While it’s widely understood that nonprofits raise funds to support their important causes, nonprofits themselves incur their own costs. These costs—such as renting an office space, compensating employees, and paying the bills—aren’t covered in restricted fundraising campaigns, such as capital campaigns. That’s why annual giving, which supports the daily costs incurred by nonprofits, is an […]

Nonprofit Basics: Adoption Fundraising for Families

Thousands of children are adopted into loving families each year. Adoption provides numerous benefits for the child and the parent adopting. It gives children a sense of family, provides opportunities they may not have had otherwise, and offers parents the chance to experience raising a child. Unfortunately, adoption isn’t always accessible to every family due […]

Nonprofit Basics: Moves Management

Moving supporters towards donating requires intentionality. To persuade donors to give, especially major donors, your nonprofit will need to regularly interact with them to build a relationship and lead them to giving. This process, known as moves management, is a precisely defined approach for how a nonprofit interacts with donors and guides them through the […]

Nonprofit Basics: Grassroots Advocacy

When you think of advocacy, you probably think of national-level movements demanding large-scale societal change. However, much important advocacy work starts at the grassroots level, in individual communities. Major change can be enacted by small groups working locally to reach out to decision makers and rally together around a cause. What Is Grassroots Advocacy? On […]

Nonprofit Basics: Read-a-thon Fundraisers

Schools require a variety of educational resources and tools to perform their daily operations. Because of this, many schools host fundraisers to ensure that all costs are covered and that students have the best materials possible for their education. Schools need to be creative to find the best fundraisers that are both effective and fun […]

Nonprofit Basics: Candy Bar Fundraiser

Product fundraisers are a common way for schools and smaller organizations to raise the money they need to run smoothly. This type of fundraiser allows schools and organizations to raise money and provide their supporters with a tangible item, such as a candy bar or popcorn, in exchange for the donation they make.  Selling candy […]

Nonprofit Basics: Text donations

Text donations offer supporters a convenient, simple way to donate, fueling your nonprofit’s fundraising growth and taking your mission to the next level. Explore how you can supplement your existing fundraising efforts by tapping into the power of text-to-give. What are text donations? Text donations are monetary contributions that donors give to your organization through […]

Nonprofit Basics: Nonprofit Marketing Plan

While marketing is typically associated with for-profit companies, nonprofits have just as much to gain from having a strong marketing strategy. After all, spreading the word about your cause is essentially marketing your nonprofit as a thought leader and service provider in your community. Marketing also attracts prospective donors and opens the door to developing […]

Nonprofit Basics: Fundraising Strategy

Your nonprofit needs a strong fundraising strategy to drive revenue and deepen your impact. By clearly outlining your goals and creating a coherent map for the future, you can tailor your fundraising approach to your nonprofit’s unique needs, goals, and audience. What is a Fundraising Strategy? According to Aly Sterling Philanthropy, a fundraising strategy is a […]

Matching Gift Eligibility: Which Nonprofits Qualify?

As a nonprofit professional, you likely know that matching gifts can increase the impact of donations to your organization. However, not all nonprofits are eligible to participate in matching gifts programs. To maximize your nonprofit’s matching gift revenue, you need to know where your organization stands in terms of eligibility. To gain a better understanding of common […]